Leadium

BACKGROUND

Please describe your company and position.

I am the Co-Founder and Chief Culinary Officer of Good Catch

Describe what your company does in a single sentence.

Good Catch is a company that focuses in developing plant-based seafood substitutes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leadium to accomplish?

• We sought Leadium's expertise to revamp our sales strategy and accelerate our market penetration.
• Our primary goals were boosting our prospecting efficiency, enhancing lead quality, and bolstering our sales conversion rate.
• We needed a partner capable of generating meaningful, high-value conversations with potential clients, and Leadium stepped up to this challenge.

SOLUTION

How did you find Leadium?

Referral

Why did you select Leadium over others?

• High ratings
• Pricing fit our budget

How many teammates from Leadium were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tasked Leadium with sales development, focused on boosting our appointment setting. Key deliverables included:

• targeted leads
• meaningful client engagements
• an increased conversion rate.

Conversion rates shot up, as did our sales. Their impactful work revved up our sales engine, accelerating us towards our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Got Leadium on board for sales dev and appointment setting - their impact was tangible. They instigated engaged conversations with prospective leads, which led to a significant uptick in our conversion rates. More contracts were signed, revenues rose, sales funnel looked healthier.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on the ball and time-conscious, they met deadlines with aplomb without sacrificing quality. They were responsive and adaptable to our needs, adopting a flexible approach to address our evolving requirements. Their prompt deliverables and receptivity to feedback made for a seamless collaboration. While they drove our appointments and sales forward, they served as a catalyst in our race towards market dominance.

What was your primary form of communication with Leadium?

Virtual Meeting

What did you find most impressive or unique about this company?

Leadium has surpassed our expectations, carving a unique space in our business landscape. Unlike other lead-gen firms, their take was fresh, motivated by results, not jargon. Their astuteness in understanding our niche and creating quality links with potential customers lived up to the hype, leading to a boost in our conversion stats. Professional, skilled, and consistently trustworthy.

Are there any areas for improvement or something Leadium could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the CEO of Italic

Describe what your company does in a single sentence.

Italic is a contemporary brand that was born to challenge the conventional notion of luxury.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leadium to accomplish?

• We turned to Leadium with the intention of bolstering our sales pipeline and driving growth.
• Our primary objective was to reach out, engage and secure appointments with key decision-makers within schools, universities, and similar institutions.
• Moreover, we tasked Leadium with clearly articulating our product's significant role in enhancing the educational experience.

SOLUTION

How did you find Leadium?

Online Search

Why did you select Leadium over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Leadium were assigned to this project?

5

Describe the scope of work in detail. Please include a summary of key deliverables.

Leadium was responsible for amplifying our sales development efforts by securing meaningful appointments. This involved understanding our product, identifying key players in potential client organizations, and clearly communicating the benefits of our offering. The deliverable was a steady stream of high-quality meetings with these decision-makers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leadium’s services have delivered true progress for us, with an uptick in our appointment setting by 22%. We saw more connections with decision makers in target organizations. More so, we more than doubled our sales pipeline's strength within 3 months of utilizing their services. The project with Leadium was a success, yielding concrete, measurable results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They successfully navigated our needs by constantly adapting to our evolving strategies and promptly addressing issues. What stood out was their proactive approach in keeping us updated with regular progress insights. Their swift responses and agility truly shone through in the outcomes of the increasing sales appointments.

What was your primary form of communication with Leadium?

Virtual Meeting

What did you find most impressive or unique about this company?

Their insight let them communicate our message clearly, winning over key influencers in our target organizations. Their adaptable approach and commitment to maximizing our sales impact left a lasting impression; it felt like they were part of the team, not an external agency. Their grasp of our unique value proposition truly sets them apart from other providers.

Are there any areas for improvement or something Leadium could have done differently?

Have not run into anything that is worth bringing up as of yet. Knock on wood.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Angie's Tempeh

Describe what your company does in a single sentence.

Angie's Tempeh is a home-grown Singaporean brand that specialises in making tempeh products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leadium to accomplish?

• Our company sought Leadium's expertise to ramp up our sales team's output.
• We aimed to optimize our outreach, boost lead generation, and ultimately, increase conversions in our target market. Leadium seemed the right partner to expedite this process. Their primary assignment - get us those crucial first-meetings with potential leads.

SOLUTION

How did you find Leadium?

Referral

Why did you select Leadium over others?

Referred to me

How many teammates from Leadium were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The gist of our engagement with Leadium lays in boosting our sales development through appointment setting services. The key deliverables were multifold:

• bolstering client outreach
• increasing lead production, and enhancing conversions.
• to secure preliminary meetings with high-potential leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tackling sales dev for us, Leadium delivered measurable results that were closely tied to our key KPIs. Notably, they helped expand our outreach by 120%, doubled lead gen in Q2, and spiked conversions by 33%. Essentially, Leadium aided in setting up crucial meetings with strong leads, adding substantial pace to our product's market invasion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Prompt delivery, directly in line with our aggressive timelines, was their strong suit - not a single deadline was missed. Beyond that, their reaction to our requirements was flexible and responsive. Adaptation to dynamic market conditions, agility in adjustments, coupled with an iterative approach, truly made a difference in the flux of FinTech.

What was your primary form of communication with Leadium?

Virtual Meeting

What did you find most impressive or unique about this company?

Their strategic approach to appointment setting amplified our lead pool and consequently, heightened our conversion rates. They've exhibited a killer instinct in securing initial meetings with ideal clients, assisting us in advancing our product's market positioning. A noteworthy attribute is their adaptability - they adjusted to fluctuating financial market dynamics and delivered despite aggressive timelines.

Are there any areas for improvement or something Leadium could have done differently?

When I come across one, I'll make a note.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Opopop

Describe what your company does in a single sentence.

Opopop is a food manufacturing and processing firm that specializes in popcorn.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leadium to accomplish?

• We wanted to ramp up our sales effort and bring aboard new clientele. We engaged Leadium to handle our appointment setting, freeing up our in-house team to focus on closing deals and managing existing relationships. Our goal was to increase our reach and to ensure the appointments set were high-quality, perfectly aligned with our niche.

SOLUTION

How did you find Leadium?

Online Search

Why did you select Leadium over others?

• High ratings
• Pricing fit our budget

How many teammates from Leadium were assigned to this project?

5

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Leadium had a straightforward objective: to optimize our sales development process and hone in on boosting quality appointment setting. The teamwork with Leadium was geared towards extending our market reach. They helped us focus more on nurturing current client relationships and closing deals. Unsurprisingly, their work helped immensely in boosting our sales' effectiveness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They are averaging ~14 qualified meetings a month, which is a shift that let us allot more time to nurturin' existing clients and focusing on closing deals - a true game changer! Leadium has really been a catalyst for us in reachin' corners of the market we'd previously overlooked. Their contribution nurtured our sales health in a way we hadn't anticipated, and we’re thrilled with the results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Leadium's project management was a real linchpin for us. They always beat the clock, deliverin' on time with precision and a clear focus on our needs. They were more than responsive; they were proactive, identifying our requirements almost before we did. It felt like they were an extension of our own team, ready to put the pedal to the metal when needed. Working with Leadium was an eye-opener for us; their synergy with our team was outstanding.

What was your primary form of communication with Leadium?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to climb inside our niche and understand the nitty-gritty of the our specialized market. I was impressed with how fast they zeroed in on our target audience and set up meaningful appointments with potential clientele. It's a relief to hand over this piece of the sales puzzle to a team that gets it. Their knack for tailoring the process filled our pipeline with high-potential prospects.

Are there any areas for improvement or something Leadium could have done differently?

A smidge more of niche market research wouldn’t go wrong. But all said and done Leadium certainly hit the goals we set and then some. Their whole team was all in, passionate about bringing results. These tiny tweaks? Just the cherry on top.

BACKGROUND

Please describe your company and position.

I am the Co-founder & CEO of MyTutor

Describe what your company does in a single sentence.

MyTutor connects students at home and in schools with instructors from the UK's leading universities to provide cheap one-on-one tutorials online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leadium to accomplish?

• Our goal in hiring Leadium was to stir up the game and reinvent our sales pipeline. I wanted my sales team to reach new heights, break barriers and form connections that matter in this competitive market landscape. It's not just about lofty figures and data points, it's about firing up conversations, and setting the stage for those solid deals. Leadium helped us script this and source more targets into opportunities.

SOLUTION

How did you find Leadium?

Online Search

Why did you select Leadium over others?

• High ratings
• Pricing fit our budget

How many teammates from Leadium were assigned to this project?

5

Describe the scope of work in detail. Please include a summary of key deliverables.

Leadium took over our sales funnel. They hit hard on phone calls, converting cold introductions into qualified sales calls. We built our lead generation strategy together, delivering a pipeline with potential closing chances. Leadium sparked our sales process. Not a walk in the park, but a stride in the right direction. Business alliances over mere transactions, that’s the mark they hit.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leadium was a rise for our sales by 40% which is great given we didn't previous have an outbound sales channel in place. They have set up great conversations with the Ideal Customer Profile we identified which have progressed into solid business opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Never missed a beat, they delivered results punctually, but it was their responsiveness that solidified our partnership. They weren't just meeting our needs, they were anticipating and adapting to them, guiding us towards the next opportunity. Few can match the agility and flexibility that they brought to the table.

What was your primary form of communication with Leadium?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with how Leadium has personalized our sales journey. Instead of offering a one size fits all strategy, they tailored their approach, diving headfirst into our business complexities. They didn't just fill our pipeline; they crafted deep-rooted business relationships. Their team didn’t work for us, but with us, truly embodying the essence of a partnership.

Are there any areas for improvement or something Leadium could have done differently?

None to mention.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & Board Member - Founding CEO of Tiny Organics

Describe what your company does in a single sentence.

Tiny Organics is a childhood nutrition firm that uses vegetable-first cuisine for babies and toddlers to create a healthier generation of diners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Leadium to accomplish?

• I engaged Leadium to achieve very precise goals. We aimed to fortify our sales pipeline by increasing the number of high-quality B2B leads and subsequent sales appointments. Our objective was to enhance the efficiency and productivity of our sales team so they could stay focused on closing deals rather than sourcing leads. Needed a boost in our conversion rates and overall ROI. Leadium was brought in to set us on the fast track to rapid growth via strategic sales development.

SOLUTION

How did you find Leadium?

Referral

Why did you select Leadium over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Leadium were assigned to this project?

5

Describe the scope of work in detail. Please include a summary of key deliverables.

Leadium was tasked with invigorating our direct sales efforts. Central to their obligations was curating pre-qualified business leads and perfecting our appointment scheduling method, thereon allowing our sales unit to focus on revenue-driving actions. We depended on them to ramp up our sales efficiency and ultimately, confirm a notable rise in our ROI. This was an instrumental step towards achieving our targeted business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant 29% rise in well-qualified lead generation, and a notable improvement in sales team efficiency with a reduction in scheduling latency by 32%. Additionally, our conversion rate increased by 18% quarter-on-quarter. What's important to note here is the overall positive ROI impact. Undoubtedly, Leadium lived up to our expectations, delivering solid results that spoke volumes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was responsive and adaptive to our needs, adjusting their strategies as required. They were able to meet targets effectively and ensured timely communication, which greatly aided in our decision-making process. Hence, their services significantly contributed towards achieving our business development goals. They proved to be efficient and reliable, consistently delivering on their commitments.

What was your primary form of communication with Leadium?

Virtual Meeting

What did you find most impressive or unique about this company?

Leadium's edge lies in their strategic planning of campaigns - they don’t just supply leads, they provide quality prospects accurately aligned with our unique business proposition. Their data-centric profiling approach meant we didn’t waste time on ill-fitting leads, boosting our sales efficiency considerably.

This level of precision, combined with their highly responsive approach, makes Leadium standout. They delivered exactly what we required, when we needed it, fueling tangible growth in sales conversions and a positive ROI.

Are there any areas for improvement or something Leadium could have done differently?

Their initial ramp-up time. For a sales-driven business like ours, time is of the essence. Although their tailored lead generation strategy eventually yielded high-quality prospects, a quicker initiation phase would have enabled us to capitalize on market opportunities more rapidly.

BACKGROUND

Please describe your company and your position there.

Segment is a tool that helps businesses gather information about their customers. It makes it easy for different teams in the company to use this information, by providing a set of tools that allow them to collect data in a consistent way and combine all the information they have about a customer.

This helps ensure that the data is accurate and accessible to everyone who needs it, and it can be easily sent to other systems that the company uses. My role is to lead my department in expanding revenue by developing and executing sales campaigns within new product territories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Leadium?

We've used Leadium for a few different engagements now, and it's helped us provide revenue potential in new market territories without diverting personnel away from our internal Sales Development team. Their task was to identify specific niches inside specialized markets and engage in conversation with those segments through outbound email and phone calling campaigns managed by a US team of SDRs.

Our sales team was able to spend more time on pre-qualified leads as a result of these outcomes, which allowed us to boost their productivity and free them from the need to sourcing their own pipeline.

SOLUTION

How did you select this firm and what were the deciding factors?

Our company carefully evaluated several agencies before choosing Leadium. We were impressed by their 8-year successful track record and the fact that the company's founders are actively involved in managing our program. We also appreciated that the entire Leadium team is based in the US. While pricing was not a major factor for us, we also appreciated the flexibility of their monthly agreement which helps ensure that we are a priority for them.

Describe the project in detail and walk through their service package.

We've used Leadium for a few different engagements now, and it's helped us provide revenue potential in new market territories without diverting personnel away from our internal Sales Development team. Their task was to identify specific niches inside specialized markets and engage in conversation with those segments. Our sales team was able to spend more time on pre-qualified leads as a result of these outcomes, which allowed us to boost their productivity and free them from the need to sourcing their own pipeline.

Leadium provided the strategy for each campaign, integrated an Apollo instance for our program, managed deliverability across multiple sales development domains, and executed all of our outbound activity. We developed a true agency relationship in which we provided inputs on our market, but Leadium developed and executed the entirety of the sales campaign.

How many resources from the vendor's team worked with you, and what were their positions?

In our partnership with Leadium, we had a comprehensive team of resources that included direct interaction with the founders to oversee our campaign strategy, a dedicated research team, a technical manager to handle integrations, a Head of Sales Development who kept us informed of SDR activity, and 2 US-based SDRs who handled email and phone outreach.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

As one of the founders was always my primary point of contact, I never felt like I was being passed off to a mid-level employee. In addition, I liked that Leadium assigned a dedicated team member to each component of the outbound function. I was pleased by their implementation of high-level concepts, such as personality data to personalize messaging. Their team was clearly motivated to perform and book meetings for us.

How effective was the workflow between your team and theirs?

Workflows are ideal for our team. Leadium provides you immediate access during business hours to every team member, including their founders. You have a Slack Channel, weekly performance Zoom calls, access to Apollo, recordings of all outbound calls, and direct integration to your CRM.

What did you find most impressive or unique about this company?

What I appreciate most about working with Leadium is the degree of knowledge and skill exhibited by its founders. Working directly with them allowed for the swift implementation of a well-conceived plan.

Are there any areas for improvement or something they could have done differently?

While Leadium is able to deliver a repeatable and measurable program for sales appointments, there are restrictions regarding the pace with which many campaigns can be launched and activity can be pushed. There are times when, as a sales team, we desire rapid results yet are constrained by the rate at which we can launch and execute initiatives.

This is a trade-off that comes with hiring an agency to manage a certain component of our business, but it is something we should be aware of and evaluate before deciding to work with them.

BACKGROUND

Please describe your company and your position there.

My company is a technology company that has a data product that sits within your existing tech stack to enrich and validate stale data with new relevant details based on buyer intent signals. I'm the Sales Development Manager, which means it's my job to oversee the prospecting efforts to sign new logos.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Leadium?

We hired Leadium to create our new sales opportunities. We did not want to hire an entry-level sales team that we would have to manage daily and purchase new software for them to be successful. Because we do not have a lot of experience with building a comprehensive lead pipeline through outbound, we thought hiring an agency like Leadium would give us the best strategy and daily execution.

SOLUTION

How did you select this firm and what were the deciding factors?

We selected this firm because of their experience and strategy. We liked that they have been in business for a few years and service a limited amount of clients each month. This ensured that the executive team was involved in our account and that they had the bandwidth to focus on our campaign. The strategy was also thorough enough to align with what we anticipated to be a more difficult breaking-the-ice campaign.

Describe the project in detail and walk through their service package.

Leadium is handling every aspect of our lead pipeline. They are responsible for researching our ideal customer profile. They then have a dedicated research team assigned to our account that is responsible for finding the right people at the right companies that match our target market. Once we approve our lead lists they begin a multi-channel prospecting effort in channel-optimized campaigns. The Sales Development Reps who handle our outbound activity spend a lot of time learning our product and personalizing the emails/calls accordingly. Because we have integrated our Salesforce instance with Apollo, we can see real-time activity into what their team is doing and appointments are booked directly into our calendar.

How many resources from the vendor's team worked with you, and what were their positions?

We have a team of people working on our account. The founders of Leadium work with us on strategy and content creation, but we also have a technical resource, a research team, and multiple Sales Development Reps.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We've now increased our service agreement twice in the first 5 months of service. We were very open at the beginning that based on launch execution and strategy, if we had confidence moving forward from there we would double the campaign. Leadium has met every objective we set within the time. Right now they are responsible for a sales quota of 35 qualified held meetings per month. This accounts for $3.5m in pipeline opportunities created monthly based on our average customer size. We've most liked seeing the quality of leads are substantially high quality when compared to inbound. There is a 15% close rate for inbound compared to a 26% close rate on the appointments Leadium is setting.

How effective was the workflow between your team and theirs?

Leadium essentially operates as an internal department. Communication is regular weekly meetings in which we have a now standardized call outline. During the week we have open communication with our dedicated team on Slack.

What did you find most impressive or unique about this company?

The clear attention to detail, quality, and strategy that they provide specific to our account was amazing to see. We agreed to work with Leadium because of the relationship we built during our own sales process and we're confident and trusting in Leadium's team to execute on a day to day basis because of their management team and their daily involvement with us.

Are there any areas for improvement or something they could have done differently?

Nothing that we can see as of yet.

BACKGROUND

Please describe your company and your position there.

Our company is a software ecosystem built for CPG brands that leverages Channel Insights, which automatically stitches together full purchase funnel visibility across channels, letting you optimize on the fly. I'm sit equally between our marketing and sales operation teams and am tasked with sourcing net-new business opportunities and logos through multiple channel sources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Leadium?

We engaged Leadium after running a cost analysis on building a Sales Development department internally. We recognized that identifying and prospecting into new accounts is required in order for our revenue teams to hit or exceed our growth goals. However, the cost and risk of building a ground up function internally that delivered results out of the gate were too high. This reason we engaged Leadium to strategize and execute an outbound campaign for us.

SOLUTION

How did you select this firm and what were the deciding factors?

We evaluated several companies at the time in addition to hiring internally to do it ourselves. The decision was made by our executive team to go with Leadium because of their time and experience within the market, the previous client successes we knew they had in a similar industry, and the fact we were communicating and directly with their founding team.

Describe the project in detail and walk through their service package.

Leadium was engaged by our team to identify new accounts and contacts that align with our target markets and industry segments. From there we build unique campaigns that engage these contacts across multiple channels like email, phone and LinkedIn. The messaging is all custom created for each market segment and the engagement runs through Apollo, Hubspot, and LinkedIn Sales Navigator. Not only have they exceeded the appointment quotas provided on a quarterly basis but they meet with us regularly to review all performance data across channel and segment. The performance data reviews we've had often leads to changes in the campaigns based on their recommendations that see a great increase in conversions. When we have events or conferences which occur several times a year, Leadium takes the lead in creating campaigns to engage our key accounts before and after.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with the founders and executive team at Leadium. Since the start of our engagement we've been able to see them go through there own growth pain points, but throughout we've had a constant point of contact with their founder who personally manages the strategy of our campaigns and the execution from a researcher and sales development rep standpoint. The advantage of going with Leadium is that we've had resources in research, sales, content writing, and leadership become quasi team members who are all invested in our companies growth.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We have been able to exceed our revenue projections for each of the years we've engaged Leadium. We've signed 4 Fortune 100 companies to be our clients. They have regularly exceeded the appointment sales quota monthly.

How effective was the workflow between your team and theirs?

Communication flow with Leadium has been equivalent to that of a full time remote hire. We have weekly performance Zoom calls with their founding team. Contact data is sent bi-weekly for our approval prior to being uploaded into our campaigns. We have a shared Slack Channel that allows us to receive notification of meetings booked, objections the SDR is receiving and needs guidance on, or any troubleshooting needs.

What did you find most impressive or unique about this company?

Leadium, in the past year made the decision to stay smaller of a company in order to allow its executive team to be the primary point of contact for clients. This saw an immediate impact in our campaigns. It's great to see their founders perform cold-calls for our programs, especially when launching new market segment campaigns.

Are there any areas for improvement or something they could have done differently?

None that I can call out right now.

BACKGROUND

Please describe your company and your position there.

I'm the Sales Development lead at our company, specifically responsible for driving demand from our partner network. I manage both the sales and marketing pipeline for our product range that allows partners to provide incentives to their customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Leadium?

Our goal with engaging Leadium was to increase our lead pipeline in a strategic manner that allows our internal resources focus on closing revenue. We started by targeting an market segment that we didn't have too much experience in targeting directly and needed a firm to provide both strategy and results.

SOLUTION

How did you select this vendor?

We initially interviewed 4 lead generation agencies before deciding to move forward with Leadium. We selected them because of their experience and the fact we would be dealing directly with the founders. During the evaluation we also found them to be the most extensive in terms of the strategy and technical platforms they would be providing (integrating directly with our CRM).

Describe the scope of their work in detail.

After beginning with a series of kickoff strategy calls that included our sales team, Leadium began to create outbound sales campaigns that aligned with our target audience and the messaging we wanted to showcase. They took care of all tech integrations utilizing a new instance of Apollo which is something that was important to us as they provided visibility at all times into it. We are targeting three specific partner segments and set the goal expectations even though this was a new market for us. Because Leadium is providing an analytical program we have been able to see what messaging from what channels have converted the highest amount of meetings and through their recommendations have adjusted away from one of the market segments we originally wanted to target. We are getting a steady stream of sales meetings each week alongside all of our campaign reviews and now see the SDRs on our account as integrated into our teams workflows.

What was the team composition?

We work directly with the founders who create our campaign strategies and go-to-market messaging. We have a research team who sources our contact data based on specific criteria that we get to set and a US sales development rep who is executing the daily sales activities.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are seeing 15 meetings set per month with a 90% held rate across email, phone, and linkedin appointments. Because our goal for the program based on the retainer cost was 12 appointments, they are delivering a lower CPL cost then we originally projected for the program.

How effective was the workflow between your team and theirs?

The workflow has been ideal as we have direct communication through our Slack Channel and have pre-scheduled weekly meetings with their team.

What did you find most impressive about this company?

During the sales process they spoke highly of the consultative nature of their service. We feel as though this is exactly what we have received and don't feel like at any time we've been put on the back burner. There have been several times we've needed to adjust campaign priorities and their team has always immediately made adjustments and provided us insight into how things may impact the active program. It's been a high-level partnership from day 1.

Is there any area for improvement or anything that could have been done differently?

We missed our appointment goal on only one of the months, it would have been great to see what could have been done the following month to increase activity to make up the difference.