KlientBoost

BACKGROUND

Introduce your business and what you do there.

I’m the client and provider success manager of a mental healthcare organization. We provide psychiatric services via telehealth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We were looking for lead generation to drive more traffic to our website.

SOLUTION

What was the scope of their involvement?

KlientBoost helped us set up our Google Ads account, and they actively help us increase traffic to our website. We work together on a weekly basis to adjust our target audience, see how our ads are working, and measure if the PPC campaigns are getting results.

What is the team composition?

I work with three people from KlientBoost: Gabriel (Campaign Manager), Cody (Senior Conversion Designer), and an account manager. They’re all responsible for different areas.

How did you come to work with KlientBoost?

We found them through Google.

How much have you invested with them?

We’ve invested around $20,000.

What is the status of this engagement?

We started working together, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to KlientBoost’s efforts, our lead costs have gone down, and our cost per action has been reduced by half.

How did KlientBoost perform from a project management standpoint?

KlientBoost performs quite well. They’re very organized and share a lot of their information. We touch base weekly, so I’m happy with that.

They’re also collaborative and responsive. We communicate via email and Google Meets.

What did you find most impressive about them?

The process of working with KlientBoost has been great. They seem to know what they’re doing, and they always keep us in the loop. Additionally, they’re very transparent, which I really like.

Are there any areas they could improve?

I’ve already given them direct feedback, so I have nothing to add.

Do you have any advice for potential customers?

Ensure that you have all of your documents and information set up from the beginning. They tried to do that for us and did a good job, but Google Ads and Analytics accounts require having a lot of information in advance to access them. Having everything prepared will optimize the time you spent with KlientBoost.

BACKGROUND

Please describe your company and your position there.

I'm the current head of marketing for SKU IQ. We support small businesses with their point-of-sale and e-commerce inventory management, catalog management, & retail analytics

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were in need of a team of digital marketing experts to help us increase our total trials/leads while making sure we have a low CPA. Our goals were to reduce the overall per lead and and increase total trial counts.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this partner that had excellent knowledge within our space, proven track record of working with SaaS companies, and a dynamic team that has the knowledge across all marketing pilars.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through the discovery process to outline goals, milestones, and what we are looking for with a partner. We then discussed strategy and the right platforms to allow us to achieve our goals. And then we worked together to build out the campaigns and hit the launch button.

How many resources from the vendor's team worked with you, and what were their positions?

We would with their account managers, account directors, and conversion optimization team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are starting to see positive momentum in our CPA goal. So far we have seen a 15% reduction in our cost per lead.

How effective was the workflow between your team and theirs?

We had several zoom meetings and frequent slack communication to ensure we are all aligned.

What did you find most impressive or unique about this company?

They are a one-stop shop for all of our marketing needs. We plan on expanding our digital marketing programs to include SEO and social.

Are there any areas for improvement or something they could have done differently?

None from as far as we can tell.

BACKGROUND

Please describe your company and your position there.

I'm the head of marketing (interim) and head of content for a fast-growing SaaS company that provides business-building and whole-company awareness tools.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to run our SEM and paid social campaigns (Google, Bing, LinkedIn, Facebook and Instagram). Our goals were to increase engagement across specific audiences, to revitalize our approach, increase web traffic and (most of all) grow new-trial starts while optimizing cost of acquisition.

SOLUTION

How did you select this vendor and what were the deciding factors?

When you need surgery, you seek out a specialist. For paid media, it's KlientBoost. Their depth of knowledge and experience to adjust campaigns (adding innovative techniques in an attempt to consistently improve performance) was the deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Scope of work includes managing and continuously improving performance of our paid media across specific channels, SEO on Google and Bing, landing pages using Unbounce, performance tracking via Google Tag Manager.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with about 8 individuals within the KB organization, with interaction of those involved in each step of production. More frequent interactions are with our account manager, client success manager, and audience strategists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our campaigns have been successful overall with significant declines in CPA. Next challenge is to get more of the "right" prospect to engage based on company size and persona, and we are shifting strategy and approach to make that happen, as well as retargeting.

How effective was the workflow between your team and theirs?

We have in-person meetings every other week where we review performance, strategy and ideas, plus discuss any recommended adjustments to approach. We also meet more frequently based on special projects or internal requests.

What did you find most impressive or unique about this company?

Passion and expertise for the work they do. They know what they do best and are confident in delivering above expectations. And when they don't, they have options to quickly pivot to adjust.

Are there any areas for improvement or something they could have done differently?

They could've taken our existing approach as more a placeholder and completely reinvented it, to AB test against versus using it as a foundation upon which to build. Super creative people -- would like to what they might do if we were to truly jump outside of the box. That said, we did ask them to use what we had for starters, and they listened, but knowing what they're capable of, I wish we had challenged that more.

BACKGROUND

Please describe your company and your position there.

UserIQ is a customer success software provider that serves growing SaaS companies. I'm the Growth Marketing Manager and oversee our lead generation, advertising, and email marketing initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to manage our digital advertising, specifically on Google, LinkedIn, and Facebook. KlientBoost supports us from start to finish, creating landing pages, ad creative, and copy and executing and optimizing the ads themselves.

SOLUTION

How did you select this vendor?

I wasn't involved in the selection process, but I believe we had a reference within our network.

Describe the scope of their work in detail.

KlientBoost helps us plan and execute our advertising efforts. For each platform we advertise on, they segment our audience, draft ad and landing page copy, build and optimize the landing page, and create graphics. They monitor our ads on an ongoing basis and rotate in new tests every two weeks to optimize for best performance.

What was the team composition?

I work directly with an Account Manager who oversees our day to day relationship. My team at KlientBoost also includes a paid media strategist/copywriter and a click rate optimization specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen an increase in inbound leads and overall lift on demo request submissions. We've also tested several initiatives to see what works best and have established new best practices moving forward. Compared to agencies we've worked with in the past, we've also seen more efficient advertising, with our Google CPM dropping below $10 for the first time.

How effective was the workflow between your team and theirs?

We've had a great workflow. KlientBoost works in Asana, and it's very easy to see the status and history of the projects we're working on. I love that I can easily search for a keyword, see our performance, and understand next steps all in one platform. The KlientBoost team has also been very receptive to our communication styles, and we've both worked together to create a project flow that is effective.

What did you find most impressive about this company?

I love that KlientBoost is constantly testing. Every two weeks, we rotate in a new test...and make changes and decisions based on the results. They are very knowledgeable about best practices in digital advertising and strategies that boost performance.

Is there any area for improvement or anything that could have been done differently?

It was a little overwhelming to have all of our project details in Asana when I first started working with KlientBoost. But now that I'm used to it, the project management system is very helpful.

BACKGROUND

Please describe your company and your position there.

Shipware helps companies optimize their shipping strategy and associated costs — saving between 10-30% on their overall fulfillment and shipping portfolio. I lead sales operations and relationships with our marketing agencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to manage our Google Ad campaigns. Our main focus was improving lead quality.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose KlientBoost due to their demonstrated experience with B2B paid media. Two deciding factors were:

1) They had B2B ad experience in our industry.
2) They offered a ton of visibility into their ongoing results and project statuses by way of dashboards and reporting.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Onboarding consisted of a couple of long-ish surveys to learn more about our businesses, ideal buyer, current messaging, products, etc. The surveys led into a kickoff call to meet the assigned team, go over the survey answers, determine a check-in cadence, and outline their process. KlientBoost started working on revamping our Google Ad campaigns and we were provided access to their project management platform which listed deliverables, timelines, status updates, and more.

How many people from the vendor's team worked with you, and what were their positions?

I believe around 4 or 5 people have worked on our account:

• Sr. Account Manager
• PPC Manager
• Lead Designer
• Production Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've only worked with KlientBoost for about half a year, but we've seen improvements in our engagement rates and overall lead quality. Most important, we've generated more revenue attributed to Google Ads this half-year than the whole of last year.

Describe their project management style, including communication tools and timeliness.

During the onboarding process, we determined how involved we wanted to be in the process and decision-making and our communication cadence. We settled on a bi-weekly cadence and let most of the decision-making regarding campaign details to them, as experts. We communicate primarily by email. Everyone on the team is very responsive and friendly. We have access to several dashboards that sync up to our Ads account so we can check on results at any time.

What did you find most impressive or unique about this company?

Their level of organization, the visibility they provide into their process and results, responsiveness, and just the general ease of working with the KlientBoost team.

Are there any areas for improvement or something they could have done differently?

No complaints so far. The KlientBoost team continues to optimize our account and any minor hiccups are always taken care of.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a Security Awareness Training vendor. We provide online corporate educational videos to help people recognize online threats.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were at a standstill with our Organic traffic. We hired KlientBoost to help improve our rankings and grow our traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with one of their employees as an independent contractor previously and saw good results, so we were comfortable moving forward with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery session where the team learned more about our business. We discussed keywords and content research, competitors, website audit and recommendations and more. We then went into an execution phase where the content and KPIs were developed and promoted. From discovery to execution took about 30-45 days. After that, we continued meeting and publishing content along with website optimizations.

How many people from the vendor's team worked with you, and what were their positions?

We had an account manager, an oversight, and a content marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They've helped us improve the rankings of our hub pages, the team has been integral in helping produce ongoing content.

Describe their project management style, including communication tools and timeliness.

They've been great at proactive communication and setting expectations. We mostly communicate through email and it's been working well.

What did you find most impressive or unique about this company?

Their attention to detail as well as their ability to quickly understand our business impressed us.

BACKGROUND

Please describe your company and your position there.

I am the Senior Growth Marketing Manager of a medium-sized adtech/martech company. We cater to large enterprises and I focus on digital marketing and growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We are a growing SaaS company. We hired Klientboost to expand our PPC strategy with the goal of increasing lead generation and lowering CPAs across channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed several agencies that were rated highly on platforms, like Clutch. We ultimately made the decision based on the team (very friendly and knowledgeable) and the wealth of positive reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with an analysis of our current PPC setup, wins and pain points. They helped analyse missed opportunities and room for growth. From there, they built out several campaigns across various PPC channels and created customised destinations (landing pages).

The team also creates monthly reports based on performance and makes weekly optimizations to continually lower CPA.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager and account executive that manage the client <> vendor relationship. Additionally, we work with a CRO expert, a developer, a PPC implementation specialist and a designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the changes, we've lowered CPA across channels and increased visibility in SERP.

Describe their project management style, including communication tools and timeliness.

We communicate daily with the team via email. We also have weekly calls. Additionally, all projects and optimizations are logged in Asana.

What did you find most impressive or unique about this company?

Their overall knowledge of the different channels and constant optimization per campaign on a sometimes daily basis is impressive.

Are there any areas for improvement or something they could have done differently?

I'd like it if the team were more proactive with creative ad assets.

BACKGROUND

Please describe your company and your position there.

I am the VP of sales and marketing for a fintech startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were doing virtually no online advertising and needed help to roll out a successful campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

KlientBoost had a track record that showed they could do what we needed. Their results spoke for themselves.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We worked with their team to understand the market, develop branding and messaging that would resonate, and then roll it out across multiple platforms to start engaging our target demographic.

How many people from the vendor's team worked with you, and what were their positions?

We worked with several people including an account manager, someone who specializes in landing pages, another that focuses on campaign optimization, and one more that helped on the more technical side with lead tracking.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've been thrilled with the results so far. We're getting high quality leads every single day and the ROI is incredibly easy to see even for the most skeptical of people.

Describe their project management style, including communication tools and timeliness.

We talk enough to know they are engaged, but we are not constantly being asked to communicate which is idea because that's why we hired them. They do what they do so we can do what we do.

What did you find most impressive or unique about this company?

They follow through on what they say. This is becoming rare in today's environment sadly, but they do what they say and that's invaluable for us as a busy and goal oriented startup.

Are there any areas for improvement or something they could have done differently?

No, there honestly is not. We've been thrilled.

BACKGROUND

Please describe your company and your position there.

Marble is a one-hub, digital wallet that allows members to shop, compare, explore, pay, and — for the first time ever — earn rewards on their insurance premium payments. I run the marketing program at Marble.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost to help us launch our paid marketing program - specifically Facebook and Google advertising to start. As an early-stage startup, our goal is to show sustained, month-over-month growth - and to start to understand our base customer acquisition cost.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Klientboost for a few reasons: 1) their pricing was reasonable and affordable for a seed-stage startup. 2) they were hands-on and confirmed that we would have a dedicated team to support us from the jump. 3) they demonstrated that they could scale with us as we grow into new channels

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We shared our brand assets with the KB team, and they also performed an assessment of our current paid programming. We reviewed that in detail and discussed the design assets that would be needed to support our launch on Facebook and Google. From there, the KB team put together visuals for us - which we provided 1 round of feedback on.

They also went into our existing FB and Google accounts and ensured everything was properly set up. They also created a landing page in an external CMS (Unbounce) - which we've used to quickly and iteratively test copy, layout, and design to improve conversion. They worked with us to connect Unbounce to our database, so we could directly capture new leads from the lander. With all those element finalized, we went live on our first two paid channels.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked directly with an account manager, a campaign manager, and a designer. They have presumably worked with their larger teams to bring our campaigns and creative assets to life.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We hit the ground running in month 1 and saw great results, including a landing page conversion rate of 23% right out of the gate. As we've tweaked our messaging and target audience since launch, we've been able to see a CAC of $24 for our leads - which is trending in the right direction. We're confident the KB team will be able to bring it down even more over time!

How effective was the workflow between your team and theirs?

The KB has a great process for ensuring that our teams are in tight contact. They set up a slack channel for our team and theirs, where we can ask quick questions and get updates from them. They also send through a weekly update on campaign performance every Monday, and we have a bi-weekly meeting set up for longer conversations.

What did you find most impressive or unique about this company?

Klientboost brings the resources and expertise, at a price point that is attractive to smaller firms and startups. We've been getting amazing support and hitting our marketing goals while staying within our budget.

Are there any areas for improvement or something they could have done differently?

Whenever we've had questions or feedback for the team, they've been incredibly responsive. So any issues that might have cropped up never become issues!

BACKGROUND

Introduce your business and what you do there.

I’m a senior digital marketing manager for a software company. We’re basically a programmable data infrastructure tool that organizations can use all across the world to help link their infrastructure to the cloud.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

I had run into some issues where I didn’t have the bandwidth to optimize our accounts as much as I needed them to be. KlientBoost helps us with our day-to-day operations, supporting our accounts.

SOLUTION

What was the scope of their involvement?

KlientBoost took over our Google Ads and Bing Ads accounts, and they manage the day-to-day operations for us. They have to do continuous optimizations to our ads, either by adding or modifying custom text, as well as by creating audiences within the platforms if needed.

They’ve created a couple of landing pages for us using Unbounce which has been great for us to test internally. They help us figure out how to drive more conversions to our landing pages and troubleshoot issues. For example, if we get leads that aren’t good, they fix our account to avoid that from happening again.

I can go to KlientBoost with a piece of content, and they help me launch it, creating ads around it. Basically, they act as an extended team member regarding paid search ads.

What is the team composition?

I work primarily with two members from KlientBoost. Currently, Regina (Senior Account Manager) is my main point of contact. In the beginning, I worked with Alex (Senior Account Manager). He was our paid search specialist, but he got transferred to other accounts. Now, we work with Jaime (Senior Campaign Manager), who manages our paid search campaigns.

How did you come to work with KlientBoost?

KlientBoost was a reference from our CEO, who came to us and told us about this agency. At the time, we were interviewing another company, and I wanted to go with them. However, they didn’t do conversion optimization at all.

The only way they offered us to do that was by using a really expensive platform. However, KlientBoost offered us to use Unbounce, which is a much more affordable platform. They also offered conversion rate optimization on top of that, so we engaged with them mainly for the Unbounce integration.

How much have you invested with them?

We spend around $4,500 a month, so we’ve spent over $25,000 so far.

What is the status of this engagement?

We started working together in November 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

KlientBoost has done an exceptional job increasing our conversions, lowering the cost per lead, and continuously optimizing our accounts.

I measure the success of our engagement by evaluating if they’re listening to my requirements, seeing how many times I have to step in and give them advice, and noticing if they’re continuously optimizing the accounts. Clearly, they’ve been great on all that, and I’m pleased with their work.

How did KlientBoost perform from a project management standpoint?

From the project management standpoint, KlientBoost is doing a great job — they deliver when I need them to, communicate with me, and stick to the timelines.

We usually communicate via email and Asana. When I need something from them, my account representative is usually on top of it. She usually gets in touch with me within a day at the latest when I reach out — she’s really good.

First, we held weekly meetings with them. However, since they’ve been with us for a while, we moved that to bi-weekly meetings.

What did you find most impressive about them?

KlientBoost’s technical skill in regards to big adjustments is impressive. I used to do enhanced cost-per-click, but they do more targeted cost-per-action. I really like that they’ve taught me quite a bit about it, like how not to be manually adjusting values and, instead, letting Google’s AI do that.

They've also expanded my knowledge of remarketing lists for search ads — they’ve done a really great job of educating me on that. There are some areas I’m really good at when working with Google Ads, but they’ve helped me refine my knowledge — they’ve been an asset for me, for sure.

Are there any areas they could improve?

They’re a great lead generation company. If other companies or e-commerces need a partner to give them lead generation, they’re the company to go to. They’re on that side of the industry.

However, there are some opportunities for improvement for them in the B2B focus. They’re so focused on lead generation that they have room for improvement on creating whole experiences.

One of those areas is retargeting. KlientBoost tends to get lost in lead generation, and we have a lot of people coming to the site. We want these people to be aggressively targeted when they show more interest in a specific page.

Do you have any advice for potential customers?

Know your business model really well. Think if you’re trying to attract more leads or if you’re trying to build an overall experience through every step of the funnel.

If you’re looking for lead generation, KlientBoost is 100% your agency — they’re pretty awesome at that.