Ingenia Agency

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a data solutions consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia Agency?

We were optimizing some legacy business processes and modernizing them, so we needed to develop a Java-based web application.

SOLUTION

What was the scope of their involvement?

Ingenia Agency is responsible for the front- and end development of our web application. They work with Java to accomplish these efforts.

What is the team composition?

We work with two people currently, but we might add a third in the future.

How did you come to work with Ingenia Agency?

We did a bunch of Googling and looked at different reviews for Central and South American development agencies. Ingenia Agency was the quickest to respond with a fully fleshed-out pitch.

What is the status of this engagement?

We started working together in May 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their collaborative nature has ensured positive results. Their team has successfully embedded into our wider project team, which facilitates a smooth app development process.

How did Ingenia Agency perform from a project management standpoint?

They have a very personal level of communication. We can message their CEO to resolve any issues, and we get a quick response. Adding on to that, they take things seriously when there are unexpected changes.

What did you find most impressive about them?

Their key strength is their personal touch. They’re quite accommodating and flexible, always engaged and willing to help.

Are there any areas they could improve?

No — we’ve been very happy with them.

BACKGROUND

Introduce your business and what you do there.

I work at a company called Fimer, which is dedicated to renewable energy and manufactures solar inverters. I’m the marketing manager for Latin America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia Agency?

We wanted to develop a campaign for a new era in solar projects. We went through a rebrand and had Ingenia handle the entire digital campaign through social media, Google, emails, and more.

SOLUTION

What was the scope of their involvement?

We had several conversations with Jesús (Project Manager), who is our assigned project manager. From there, we decided to launch the campaign through social media, including Facebook, Instagram, and LinkedIn, as well as emails, Google search, and Google display ads. Our objective was to reach a 1% click-through rate based on our reach while also generating leads. 

What is the team composition?

We’ve only interacted directly with the project manager and the media director. I know that Jesús relays all information to the digital team, so there are other people involved.

How did you come to work with Ingenia Agency?

I’ve known Ingenia Agency and worked with them at a previous job. We found them through a market study of the strongest digital agencies in Mexico. I worked on several campaigns with Ingenia Agency, and when I switched jobs and came here in February, I brought them with me. 

How much have you invested with them?

This year’s project cost around $12,000.

What is the status of this engagement?

The current campaign started in June 2020, and our relationship with them is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The impact of their work is really good. Most of the people that visit the landing page are from the countries where our campaigns are currently active. About 50 or 60% of them are from this specific new era of our solar campaign.

We’ve obtained about 600 leads from the campaign which it’s still active and running till February of 2021.

How did Ingenia Agency perform from a project management standpoint?

Communication is great. They’re very proactive and do what we ask of them. 

What did you find most impressive about them?

When it comes to anything digital, they really stand out. Overall, I enjoy working with them, and they’ve been the ones to produce the best results compared to other agencies I work with.

Are there any areas they could improve?

Ingenia Agency isn’t very flexible when it comes to receiving payments. They also took a while to provide a quotation and at times it seems like they’re not interested in our project. I have strict deadlines for launching the campaign so this was uncomfortable for me.

BACKGROUND

Introduce your business and what you do there.

I am a senior marketing manager at an automotive company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Ingenia Agency?

We engaged them for their web development services.

SOLUTION

What was the scope of their involvement?

Ingenia Agency manages the platform for the company’s website, they are in charge of usability, consumer experience, responsiveness, and process improvements, among other things. They work mainly in the site’s backend.

How did you come to work with Ingenia Agency?

They were already working with the company when I started, so I’m not aware of the process they used when they hired them.

What is the status of this engagement?

I have been working with them since I started working at the company a year and a half ago, although they have been collaborating with the company for longer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have almost eliminated all incidents on our website, thanks to a quality control system they implemented. We have also increased the visits on our website, and have maintained this large number of visitors through time. We’re pleased with Ingenia Agency’s services.

How did Ingenia Agency perform from a project management standpoint?

We communicated via Teams, Whatsapp and email. We also had a weekly status meeting to check updates. 

What did you find most impressive about them?

Ingenia Agency has helped us reach important improvements on the site’s infrastructure, including compliance with corporate standards, security, and maintenance, among others.

Are there any areas they could improve?

There’s nothing that comes to mind.

BACKGROUND

Introduce your business and what you do there.

I work for a university in Mexico City. Specifically, I work in the marketing and admissions department for one of the 20 degrees we offer at the university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia Agency?

We wanted to grow our social media following from zero followers and create brand awareness. We also needed to create enough leads to generate conversions.

SOLUTION

What was the scope of their involvement?

Ingenia Agency managed the social media account for a specific degree program. Their team created a brand awareness campaign driven through social media to attract candidates to our program. It was basically a lead generation campaign. The two social platforms used were Facebook and Instagram.

What is the team composition?

We worked with a project manager, a content manager, a storyteller, and a person overseeing the plan. In total, there were four people involved.

How did you come to work with Ingenia Agency?

The university recommended that we engaged Ingenia Agency. They were the best option with the best credentials. They also had a great proposal regarding content and how to position our degree on social media.

How much have you invested with them?

Last month, we spent $120,200 MXN (approximately $6,075 USD).

What is the status of this engagement?

Our ongoing collaboration started around June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have more leads and more students interested in receiving information about our bachelor’s degree. This specific degree is aimed at women only, so it’s a greater challenge building an audience. Their team increased our recognition, growing our social following by 300%.

How did Ingenia Agency perform from a project management standpoint?

Ingenia Agency became familiar with the brand in a short amount of time, enabling them to push out work. They’re always on time, and their creative proposals for the campaigns and content are great.

What did you find most impressive about them?

Ingenia Agency captured the profile of the students who we want to attract to our program. They demonstrated their knowledge of that concept in the creative campaign, which led to great visual content that’s appealing to potential students.

Are there any areas they could improve?

No, I don’t know how they could improve.

BACKGROUND

Please describe your company and your position there.

Diego del Valle CEO of Plot, We are an experience agency with our own products, one of them is an event around the world of wine called La Vendimia en Nuestra Tierra.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ingenia Agency, and what were your goals?

Attracting new clients to get to know La Vendimia's offer, generating interest and buying tickets for wine enthusiasts, people looking for something different to do on the weekend, families looking to get out of the city to an outdoor space.

SOLUTION

How did you select Ingenia Agency and what were the deciding factors?

Ingenia helped us lower value content to our potential clients and attendees, supported us with the conceptualization and design of campaigns for our La Vendimia Huixquilucan and La Vendimia events in Guadalajara.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The goal was to reach an impact of 5 million and generate ticket sales of 3,500 people, and we reached 105%

How many people from the vendor's team worked with you, and what were their positions?

We had contact with an Account Manager and we were also in contact with the internal Ingenia team as required.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ingenia is very clear about the process and path to develop a good digital campaign and helped us to invest in the necessary strategies to achieve results.

Describe their project management style, including communication tools and timelines.

We had regular meetings and an open communication channel, we had an immediate response from our account manager and solutions for our problems

What did you find most impressive or unique about this company?

The service and attention to the project were both great.

Are there any areas for improvement or something they could have done differently?

It could be in terms of costs but in general very good service.

BACKGROUND

Introduce your business and what you do there.

I’m the head of the communication department at a university in Mexico.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia Agency?

We needed help with our social media campaigns. We wanted to have one of the best engagement rates of all the universities.

SOLUTION

What was the scope of their involvement?

They came up with the social media strategy and presented it to us. We approved the strategy.

Now, Ingenia Agency helps us with our Instagram, Facebook, Twitter, and LinkedIn. They do the creation of the content. The team also conducts research of universities and what they’re doing on their social media.

What is the team composition?

There are 6-8 people involved in the project. I know the COO, CEO, our project manager, some designers, producers, and photographers.

How did you come to work with Ingenia Agency?

The CEO is an alum of the university. He presented his agency and we loved what he was doing, so we decided to partner with them.

How much have you invested with them?

We’ve spent about $100,000.

What is the status of this engagement?

We started working together in June 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have some KPIs with the engagement rate. We have monthly meetings where we see the results. They follow up with the results and they’ve been very good. I’m very happy with their work.

How did Ingenia Agency perform from a project management standpoint?

We have weekly meetings to discuss whether we’re advancing or what we have to do to get the result we want. They deliver as promised.

What did you find most impressive about them?

Ingenia Agency offers very good service — not just in terms of social media, but also in keeping their customers happy. They’re very good at creating content.

Are there any areas they could improve?

They could work on their lead attraction campaigns.

Do you have any advice for potential customers?

Have monthly or weekly meetings. It’s one of the things that has worked with us. I’ve had many meetings with Pablo (CEO), and it’s been very good.

BACKGROUND

Introduce your business and what you do there.

I am the subdirector of financial planning at a steel manufacturing company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Ingenia Agency?

We hired them to redesign our company’s website.

SOLUTION

What was the scope of their involvement?

We used to have a separation between the corporate area and the investor relations area of our site. Our goal was to refresh our image and improve the information on the website because we needed a more solid online presence. Ingenia redesigned the site according to our specifications.

What is the team composition?

We worked directly with at least three people: the CEO, the operations manager, and a project manager. However, they had a bigger team of about five or six people collaborating with them.

How did you come to work with Ingenia Agency?

Our marketing department used to be in charge of managing the website, and when we decided to work on this update they were the ones in charge of finding the company that we could partner with. 

We were looking for agencies who had experience working with companies listed in the Mexican Stock Market. Ingenia had experience working with some of the biggest companies in the country, so we decided to work with them. 

How much have you invested in them?

We spent about 1,000,000 Mexican pesos (approximately $49,000 USD).

What is the status of this engagement?

We started working with them in April 2018 and the project lasted about 6 months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their services are great, and the results were very positive. Ingenia really got involved and did all they could to understand the context and particularities of our industry. They were able to understand very clearly what our expectations were based on our philosophy, way of thinking, and history.

We became very close and the project was very pleasant overall. The results exceeded our expectations. We were clearly able to see a steady increase in the visits to our site.

How did Ingenia Agency perform from a project management standpoint?

We had weekly calls and deliveries, they have a very clear and dynamic process, and their scheduling is very clear. We had very minor delays but they were due to changes that we asked for that were not originally scheduled. 

What did you find most impressive about them?

They were very creative. The steel industry is very complex, and they were able to design renders of all of these processes, so their design area is very skilled. 

Are there any areas they could improve?

Whenever we had disagreements they would adjust so we were happy with the results.

BACKGROUND

Introduce your business and what you do there

I am the CMO at a TV and Internet provider.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Ingenia?

They’re one of our long-term partners for digital projects.

SOLUTION

What was the scope of their involvement?

Ingenia partners with us for projects related to digital marketing and web development. I’m not sure what specific technologies they use.

What is the team composition?

We work with about 10 people.

How did you come to work with Ingenia?

As I recall, we had a pitch and looked for the companies with the best references in the market. Ingenia was selected both for the quality of their proposal and the cost-benefit ratio they offered.

How much have you invested in them?

We’ve spent about $5,000,000.

What is the status of this engagement?

We started working with them 10 years ago and continue our collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had many different projects but speaking of our current digital marketing campaign, we’ve had results that have exceeded our expectations. We’ve had more than 3,000,000 clicks and a great lead conversion rate, which definitely impacts our sales via digital channels. 

How did Ingenia perform from a project management standpoint?

They are very professional, and their services are always exceptional and of great quality, both in terms of management and creativity.

What did you find most impressive about them?

One of the digital marketing campaigns they managed for us was recognized and awarded by Google in 2018. 

Are there any areas they could improve?

I couldn’t say anything. We are very satisfied with their work.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO at a training consulting company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address Ingenia Agency?

We needed a partner who could help us with development.

SOLUTION

What was the scope of their involvement?

The first project we engaged Ingenia Agency for was the development of our digital platform. The team used Moodle as a template, then customized it for our platform. Currently, they provide us with hosting services for all of our platforms.

What is the team composition?

We worked with around 8 to 10 people.

How did you come to work with Ingenia Agency?

We had three different options, but Ingenia Agency’s proposal was the one we liked the most. We also knew them personally, so we trusted their team.

How much have you invested in them?

We’ve spent around $75,000.

What is the status of this engagement?

The project took place in 2015, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was a great experience. We didn’t have the capabilities inhouse to accomplish what Ingenia Agency was able to do for us. Their help in developing this platform was invaluable, and we’re completely satisfied. 

How did Ingenia Agency perform from a project management standpoint?

Ingenia Agency stuck to our schedule well. We had weekly reviews and everything was timely.

What did you find most impressive about them?

They were open to make any adjustments we asked for as well as to all of our feedback. We achieved great communication and great teamwork.

Are there any areas they could improve?

There’s nothing I can think of, Ingenia Agency did everything very well.

BACKGROUND

Introduce your business and what you do there.

I am the coordinator of a research chair on bioethics at an academic institution. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia Agency?

We needed help with building an app.

SOLUTION

What was the scope of their involvement?

We developed an app on bioethics for children — the first app worldwide on that topic. The goal of it is to teach children about bioethics through games. It’s an Android and iOS app.

What is the team composition?

I worked directly with around 4 or 5 people, but I know that there are more involved. 

How did you come to work with Ingenia Agency?

We consulted different agencies, and they were the ones we liked the most from a cost-benefit perspective. Also, I know them from before and I know they are a professional agency to work with. As it was going to be an expensive development, we really wanted to make sure that we were choosing the right agency for us.

How much have you invested with them?

We’ve spent 800,000–900,000 pesos (approximately $32,000–$36,000 USD).

What is the status of this engagement?

The project started a year ago and is ongoing. We’re continuing to work on adjustments with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t published the app yet, but we have already tested it and kids loved it, so I expect it to have a great impact. We want to approach schools and offer the app as a learning tool for their students.

How did Ingenia Agency perform from a project management standpoint?

They use a project management tool and send me updates every 15 days. I then approve the advances and send them new requirements. We worked with our own designer, so it involved a lot of teamwork. It was a great experience: they were able to implement what we did with what they had to offer. They met all the deadlines; the only things that were not on time were from our side.

What did you find most impressive about them?

Ingenia Agency helped us to strengthen our original idea. What we ended up having was great compared to what we had envisioned at first. They provided great insight and proposals, and in general, they just have a great service. I am sure that any client that hires them will end up as happy as we are.

Are there any areas they could improve?

I can't say anything: we are very happy with their work.