IMPACT

BACKGROUND

Please describe your organization.

We're a software SaaS [software-as-a-service]-based company called Applango. We work in the SaaS space providing software to end clients on their usage of other cloud computing platforms.

What is your position?

I'm the VP of marketing.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with iMPACT Branding & Design?

I was looking to do better marketing and wanted an agency to help me do that.

SOLUTION

Please describe the scope of their involvement in detail.

When I initially approached iMPACT, we were on a WordPress site that had been developed by one developer and then revised by another. I needed to track visitors to my site better and be able to synchronize that data with our CRM [customer relationship management] to better track leads. I had used HubSpot before and knew I was looking for an integration.

How did you come to work with iMPACT Branding & Design?

I had a few bids from different companies. In that process, I was able to vet out and land on iMPACT. It became clear that they would be a great choice.

Could you provide a sense of the size of this initiative in financial terms?

Our initial project was around $50,000.

What is the status of this engagement?

We're still working together and tweaking our project.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Initially, they were able to take a functional WordPress site and replicate the look and feel of everything that we had designed for the original WordPress site. We wanted to move away from WordPress but still wanted it to look the same.

With regard to increasing our traffic, we've been able to increase the traffic to our site by tenfold. I would say that I've experienced a 10-times increase on almost all of my metrics. When Applango was responsible, it was hovering in the high 80 percent bounce rate and now, through our continual efforts, we've gone to a low of 5 percent. We hover between 5 and 15 percent on any given month. That goes to the alignment of getting not just eyeballs on the site but getting the right eyeballs on the site with the right content.

How did iMPACT Branding & Design perform from a project management standpoint?

Vin [Gaeta] is my project manager over at iMPACT. He pulls in the other departments and other resources when I need them and from that perspective, iMPACT is awesome to work with.

What distinguishes iMPACT Branding & Design from other providers?

iMPACT works as if they're part of the team. We have a great dynamic that's going on. The iMPACT team is always able to roll with project fluctuations and keep moving forward. They let me know how it might affect deliverables but never let it hinder progress.

Is there anything iMPACT Branding & Design could have improved or done differently?

Not that I can think of. Not everything that we have done has been a home run but I wouldn't want them to change anything. I always want to be trying new things, new tactics, and new ways to make sure we're not missing anything and they're right there helping us do that.

BACKGROUND

Please describe your company and position.

I am the Owner of SVRN Enterprises, LLC

Describe what your company does in a single sentence.

SVRN Enterprises, LLC operates as a strategic consultancy and software platform, AI Trust Signals, with a focus on driving growth for three core businesses: The Sovereign CMO, AI Trust Signals, and Maiven. The Sovereign CMO is a marketing and content strategy consultancy , while AI Trust Signals is an AI-as-a-service (AIaaS) product company. Maiven is an Applied Agentic AI "factory" that builds custom AI solutions for enterprise clients. SVRN Enterprises also has a publishing unit called The Sovereign Foundation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMPACT to accomplish?

• Build and Re-Design Websites
• Implement They Ask, You Answer Content Strategy
• Train and coach teams through iMPACT+

SOLUTION

How did you find IMPACT?

Referral

Why did you select IMPACT over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from IMPACT were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initial Scope: The project began as a website revision focused on a new look and feel for the company's WordPress site. A key objective was to make the website easier for the team to self-manage and publish content. Expanded Scope: The project "expanded quite dramatically" after the client decided to fully implement the "They Ask, You Answer" (TAYA) content strategy across the company. The expanded scope included: Content Strategy: Implementing TAYA as the definitive content strategy for Pricefx from day one. Team Development: Building and staffing a dedicated marketing team to execute the TAYA content strategy. Coaching & Training: A year-long engagement with an Impact+ coaching program that provided sales training and full coaching consultation for the marketing team. This expanded scope was instrumental in driving a 55% increase in organic traffic, a 4x improvement in qualified pipeline, and a 7x revenue growth over three years.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project's outcomes were significant. Over three years, the company experienced a 55% increase in organic traffic, a 4x improvement in qualified pipeline, and a 7x growth in revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly attentive, disciplined, routinely on time and well orgainzed.

What was your primary form of communication with IMPACT?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have an exceptional approach to coaching that makes it clear they are invested in your success. I would recommend IMPACT to any business leader who wants to stop guessing at marketing and start building a predictable, trust-based system that translates directly into measurable growth. 

Are there any areas for improvement or something IMPACT could have done differently?

Overall I can't think of anything that stands out.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of an other industry company 

Describe what your company does in a single sentence.

Family owned and operated yacht dealer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Swell to accomplish?

• Generate leads on paid ads and social

SOLUTION

How did you find Swell?

Referral

Why did you select Swell over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Swell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paid ads and paid social around our brand, products and remarketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of qualifed leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Use twice monthly meetings and Basecamp for daily communications

What was your primary form of communication with Swell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They work very hard to understand our business. 

Always happy to explain in detail when we have questions, concerns

Open to ideas

Are there any areas for improvement or something Swell could have done differently?

no