imaga ~ When UX & AI Both Matter

BACKGROUND

Please describe your company and position.

 I am the Founder of a real estate technology firm.

Describe what your company does in a single sentence.

We are a blockchain-based real state marketplace aiming to democratize real state investment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire imaga ~ When UX & AI Both Matter to accomplish?

• Develop an MVP from the ground up.

SOLUTION

How did you find imaga ~ When UX & AI Both Matter?

Referral

Why did you select imaga ~ When UX & AI Both Matter over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from imaga ~ When UX & AI Both Matter were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Systems analysis
• Blockchain and smart contract development
• Mobile app development
• Backend development
• DevOps engineering
• QA testing

Key deliverable: an MVP of a marketplace for tokenized real state investment based on a cross-platform mobile app.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The MVP has allowed us to raise capital and successfully showcase our product idea.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Imaga delivers on time in a very professional way. The Imaga is proactive. They didn't only work on tasks and deliverables; they truly embraced the project as if it were their own.

What was your primary form of communication with imaga ~ When UX & AI Both Matter?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Imaga's ability to embrace the project and get immersed in it, and their expertise in several areas and technologies.

Are there any areas for improvement or something imaga ~ When UX & AI Both Matter could have done differently?

No, this collaboration has been very professional and smooth, bringing great value to our team and product.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of CompIT LLC-FZ

Describe what your company does in a single sentence.

Trade International House for VPG LaserOne products.  VPG LaserOne (formerly IPG IRE-Polus Ltd.) is a global innovator in laser technology, founded in 1991 by Dr. Valentin P. Gapontsev—the pioneer of the fiber laser industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire imaga ~ When UX & AI Both Matter to accomplish?

• Build brand awareness
• Promote specific products for Oil&Gas industry

SOLUTION

How did you find imaga ~ When UX & AI Both Matter?

Personal recommendation

Why did you select imaga ~ When UX & AI Both Matter over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from imaga ~ When UX & AI Both Matter were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Imaga has developed the website providing the full circle service, starting from brand identity working-out till  web-site release 

Scope of work:

1. System Analysis

2. UX Design

3. UI Design 

4. DevOps engineering

5. Frontend development

6. Backend development

7. QA testing

8. Project management

9. Content management

Key deliverable — a well-optimized, SEO-ready website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting deadlenes
KPIs completed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always in time, met our requirements

What was your primary form of communication with imaga ~ When UX & AI Both Matter?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They delivered a perfect design and great UI/UX.

Are there any areas for improvement or something imaga ~ When UX & AI Both Matter could have done differently?

Develop consulting part while conducting the project

BACKGROUND

Please describe your company and position.

I am the PR manager of AKFA Group

Describe what your company does in a single sentence.

One of the largest holdings in Uzbekistan and Central Asia, operating in multiple industries:
construction materials, home appliances, construction, tourism, healthcare, private education (universities and schools), retail, media (including a TV channel), and printing. The holding consists of approximately 40 companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire imaga ~ When UX & AI Both Matter to accomplish?

• To develop a unified corporate website that demonstrates the holding’s structure and all its companies
• To create a website as a business card for partners, allowing them to access company information and navigate to specific sites.

SOLUTION

How did you find imaga ~ When UX & AI Both Matter?

Online Search

Why did you select imaga ~ When UX & AI Both Matter over others?

• Good value for cost
• Company values aligned
• One partner for UX and AI

How many teammates from imaga ~ When UX & AI Both Matter were assigned to this project?

10-12

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work:

System Analysis

UX Design

UI Design

DevOps engineering

Frontend development

Backend development

QA testing

Project management

Content management

Key deliverable — a well-optimized centralized portal with company cards and links to
subsidiaries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A unified corporate website that clearly presents the holding’s structure and gives international clients and partners easy-to-share point of entry. The founder travels frequently, and previously he struggled to showcase the brand (more than 20 websites!).

A custom Content Management System that fits our team’s workflow.

High performance and optimization to ensure fast loading (we have a large amount of
rich content).

The website is ready for SEO

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Imaga followed deadlines precisely, we had no concerns regarding quality or timing. Imaga was accommodating. For example, the release was planned for December, but we asked to launch the MVP in November. The team delivered the MVP on time.

What was your primary form of communication with imaga ~ When UX & AI Both Matter?

Virtual Meeting

What did you find most impressive or unique about this company?

imaga is highly competent in technical implementation. For example, they smoothly implemented the full-screen scroll on the homepage without affecting website performance.

They are flexible in their work. During the project, we opened offices and facilities in the USA, so Imaga had to redo an already completed section of the website with the map. The team accommodated this without exceeding the budget.

It turned out to be very convenient that they have expertise in Generative AI. As part of the next project, they will build a chatbot for us.

Are there any areas for improvement or something imaga ~ When UX & AI Both Matter could have done differently?

The project went smoothly, there is nothing to note for improvement.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of DSC Information Technology LLC

Describe what your company does in a single sentence.

Trading of IT Spare Parts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire imaga to accomplish?

• To create an ecommerce website

SOLUTION

How did you find imaga?

Referral

Why did you select imaga over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from imaga were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project: AnyITParts.com — E-commerce Website for DSC Information Technology LLC
Vendor: IMAGA

Scope of Work (What IMAGA was hired to do):

• Plan and design a fast, modern, mobile-first storefront aligned with DSC IT branding.
• Build a scalable catalog for computer spare parts (HDD/SSD, RAM, PSUs, fans, motherboards, GPUs, etc.) with advanced filters, variants, and specs.
• Implement secure checkout with UAE-ready payment gateways (cards, Apple/Google Pay, optional COD) and courier integrations for live rates and tracking.
• Create high-performance category and product pages (structured data, rich specs, warranty info, stock badges, upsell/cross-sell).
• Migrate/ingest initial product data (SKUs, images, attributes) and set up inventory rules (FIFO/low-stock alerts).
• Configure tax/VAT, invoices, and automated order emails (order, shipment, delivery, RMA).
• Add customer account area (orders, returns/RMA, invoices, wishlists) and B2B features (bulk quote, purchase orders) as needed.
• Deliver on-page SEO, meta templates, redirects, and Core Web Vitals optimization.
• Set up analytics (GA4 + conversions), heatmaps, and dashboards for sales/traffic.
• Provide QA/UAT, staff training, documentation, and production launch support.
• Prepare Phase-2 groundwork for a future marketplace (multi-seller architecture, commission model, moderation flow)

Key Deliverables:

• Site map, wireframes, and UI design system (components, typography, states)
• Responsive theme and templates (Home, Category/PLP, Product/PDP, Compare, Cart, Checkout, Account, Search)
• Product taxonomy, attributes, filters, and import sheets
• Payment + shipping integrations, VAT/invoice templates, email templates
• SEO kit (schema, sitemaps, meta rules), performance optimizations
• Admin guides, training sessions, and handover documents
• Go-live checklist and post-launch support window

Success Criteria:

• Sub-2.5s LCP on key pages, error-free checkout, and clean GA4 tracking
• Accurate stock/pricing sync, valid schema, and no critical UAT defects at launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Core build complete: IA, design system, and responsive templates (Home, PLP, PDP, Cart, Checkout, Account) finished and reviewed.
• Payments: Sandbox checkouts successful across card + Paypal; webhooks received and logged.
• Shipping: Carrier APIs returning live rates/tracking in staging; label/test shipments validated.
• Tax/VAT & invoicing: VAT rules configured; sample invoices generated and approved.
• Catalog readiness: Product taxonomy finalized; attributes/filters defined; import pipeline tested with sample SKUs and images via CDN.
• SEO setup: PDP/PLP schema implemented; XML sitemaps generated; meta templates prepared. 
• Analytics: GA4 + Enhanced E-commerce events firing end-to-end on test orders; dashboards shared.
• Content & policies: Shipping, Returns/RMA, Warranty, Privacy, and Terms drafted and approved.
• QA/UAT: Full test suite executed; 0 critical open issues; remaining minors tracked with fixes scheduled.
• Security & compliance: HTTPS/TLS enforced, CSP headers configured; staging security scan passed.
• Launch readiness: Go-live checklist ~85% complete; rollback plan documented; staff training & admin guides delivered.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IMAGA’s project management was organized and responsive. We had a clear timeline, weekly check-ins, and a shared task board for priorities and blockers. All queries—technical and content—were acknowledged quickly and resolved within agreed SLAs; urgent items were turned around the same day. Change requests were handled through a simple approval flow with impact on scope/timelines explained in advance. They proactively flagged risks (catalog size, payment/courier dependencies) and proposed workable options. Communication was professional, with concise status updates, demo videos from staging, and written handover notes after each milestone. UAT issues were triaged by severity, documented with evidence, and retested after fixes. Overall, deliverables arrived on time, feedback was incorporated without friction, and the team remained flexible while keeping the project on schedule.

What was your primary form of communication with imaga?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

IMAGA stood out for clear communication and genuine understanding of our business. They quickly grasped the nuances of an IT spare-parts catalog (variants, specs, filters) and translated that into practical UX and clean implementation. Responses were fast, timelines were met, and they proactively flagged risks with workable options—not just “yes” answers. We appreciated their performance mindset (Core Web Vitals from day one), design-to-dev fidelity, and disciplined QA/UAT process. Documentation and handover were tidy, and they were flexible with scope without losing control of schedule or quality. Overall, a reliable, thoughtful partner rather than just a vendor.

Are there any areas for improvement or something imaga could have done differently?

We have no areas for improvement to note. IMAGA met or exceeded expectations across delivery, communication, and quality.  Overall, no changes needed.

BACKGROUND

Please describe your company and position.

I am the CTO of Tripsider.com

Describe what your company does in a single sentence.

Tripsider.com is a laid-back, no-strings-attached approach to small group travel that feels more like exploring the world with old friends than anything else. Our less-restricting itineraries mean spontaneous, fun-filled opportunities to capture the best of what every spot along the way has to offer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMAGA to accomplish?

• IMAGA helps us to build an end-to-end report tracking the user's path to purchase to assess the effectiveness of marketing campaigns.
• Develop a system of recommendations that will be built into all listings on the website and take into account as many user interests as it can.

SOLUTION

How did you find IMAGA?

Other

Why did you select IMAGA over others?

Company values aligned

What was the size of IMAGA’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. IMAGA helps us to build an end-to-end report tracking the user's path to purchase to assess the effectiveness of marketing campaigns. This may sound like standard end-to-end marketing analytics, however, this particular project has several business logic nuances that render standard solutions useless:

• The nature of the marketing strategy dictates that we use custom attribution logic
• There is a number of business logic nuances we need to take into account when linking marketing channels to purchases, for example, user languages.

2. Develop a system of recommendations that will be built into all listings on the website and take into account as many user interests as it can. To achieve such an advanced level of personalization, we use machine learning and data analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Click-through conversion without recommendations increased from 3% to 4.5%.
• Conversion with personalized recommendations went up from 6% to 9%
• In two months, we have achieved a twofold increase in desired action. And this is not the limit. We have three strategies we use to make recommendations to user

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IMAGA was very responsive; We communicated through email and Jira. There are no problems.

What was your primary form of communication with IMAGA?

Virtual Meeting

What did you find most impressive or unique about this company?

IMAGA has a highly flexible team that has adapted to our requirements and approach. It’s ensured that the collaboration is effective.

Are there any areas for improvement or something IMAGA could have done differently?

Everything was perfect, I guess no.

BACKGROUND

Introduce your business and what you do there.

We're a food technology delivery retailer. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IMAGA?

We needed to develop a new mobile application after being purchased by Yandex and undergoing a rebrand. We also needed help determining how to maintain our existing customers and how to gain new ones. 

SOLUTION

What was the scope of their involvement?

First, IMAGA worked on the discovery phase, conducting market research and competitor analysis. They also helped our scrum master formulate requirements. The team brought forth some interesting features to be implemented in the application that eventually helped us boost our audience.

We also had some onshore workshops with them. They flew to Russia, and together, we worked on the prototype. They orchestrated user interviews on the market, talking to real users, which helped finalize the concept. Their art director worked with ours on the brand book and the design concept. The team also helped us plan the UX/UI design of the application using Figma. They used Apache Thrift to create the mobile app design for iOS and Kotlin to create the design for Android.

Additionally, they handled the product's production, release, and maintenance. They provided us with support until we staffed our in-house team and helped facilitate the transition.

​​​​What is the team composition?

The account manager was our main point of contact. We also had a regular team of 9–10 people, including a project manager, frontend developers, and QA engineers. We also worked with their discovery team, which included an art director and two business analysts. 

How did you come to work with IMAGA?

We searched for service providers online and came across IMAGA. We selected them because we liked how they prepared their proposal and how they approached our challenge.

How much have you invested with them?

We invested around $2.5 million in the project.

What is the status of this engagement?

We started working together in March 2021 and completed the full project, including the ownership transition, in August 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a good experience working with IMAGA. We delivered the MVP version in three and a half months, allowing us to quickly transition from our existing application to the new one. As for metrics, we had approximately 70 million users by the beginning of 2021, and by the middle of 2022, we grew to about 95 million users. Their work and the quality of the application boosted our audience significantly.

How did IMAGA perform from a project management standpoint?

It was an extensive project, and we had a couple of incidents where we missed deadlines, but the team managed it well. They augmented their staff with additional resources to mitigate the deadline slips. We also had to make some adjustments to stick to the budget. We used Jira to manage the project. We typically communicated through Slack and Zoom.

What did you find most impressive about them?

I was impressed that they were open to criticism and willing to change their approach. 

Are there any areas they could improve?

I'm fully satisfied with their approach and the quality of their work, but they could lower their prices. 

Any advice for potential customers?

Collaborate with IMAGA; don't just leave everything up to them. Secondly, keep an eye on the budget and deadlines regularly.

BACKGROUND

Introduce your business and what you do there.

I’m part of Yandex. We're an ecosystem in Eastern Europe and other developing markets such as Africa, the Middle East, and Latin America. We're developing about 50 services, such as our ride-hailing application, Yandex Taxi. We're also developing media services, a music streaming service, and we have one of the largest search engines in Russia. 

When we collaborated with IMAGA, I was in charge of the business unit responsible for over-the-top (OTT) media services. I was the leader of the product management group. Currently, I’m managing fintech services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IMAGA?

We hired IMAGA to help us develop some infrastructural and frontend components of our OTT media service and music services.

SOLUTION

What was the scope of their involvement?

We hired them using an outstaffing model and incorporated them into our development processes. They were split across different functionality modules, including the music player, the product catalog, audio streaming, and more. The outstaffing model was flexible for us because we had the freedom to add specific people to our teams. 

What is the team composition?

We worked directly with the engineers.

How did you come to work with IMAGA?

Initially, we tried to select the right outsourcing partner to supply developers as fast as possible because we didn't have our own resources. We followed a simple process and selected criteria: time to deliver the engineers, seniority of the engineers, and pricing. IMAGA fit the criteria, so we moved forward. 

How much have you invested with them?

We spent $200,000 for the entire project.

What is the status of this engagement?

We started working together in February 2022, and the project ran until September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We're satisfied with the resources they provided. Although each team member performed differently, we were pleased with the seniority and quality of the engineers from IMAGA. They were a good fit and sufficiently met our needs. 

We'd like to engage them again for upcoming opportunities.

How did IMAGA perform from a project management standpoint?

IMAGA was very responsive; we usually exchanged messages via Telegram. We also integrated the developers into our own ticketing system. 

What did you find most impressive about them?

I was impressed with how quickly they supplied us with resources, which was nice. They were also responsive, which made it easy to communicate. 

Are there any areas they could improve?

We faced delays when signing the contract due to a bureaucratic process on both sides, which I can't fault them for. They could improve the speed by scoring their engineers' skills and proficiency levels in a more structured way.

Do you have any advice for potential customers?

I suggest approaching the project with clearly specified requirements if you're looking for an outsourcing engagement. If you're looking for outstaffing to augment your internal engineering team, try to understand which qualifications you're looking for. I also recommend conducting interviews with the engineers; don't just rely on IMAGA's high-level estimation of the resources.

BACKGROUND

Introduce your business and what you do there.

I am the head of analytics at an international supermarket company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AGIMA?

Our main goal with them was to gather accurate data; it’s easy to collect corrupt data, so it was important that we found a way to collect trustworthy data. Another thing we were looking for was to be able to organize and share our data in a simple way.

SOLUTION

What was the scope of their involvement?

The way we work is the following: my colleagues from the product team come to me with tasks, and together with AGIMA, we meet with our colleagues and decide how we can help them develop a new feature or calculate test results. We’re always collaborating to solve requests from different teams.

We use Google Analytics, Google Optimize, and Firebase, which is Google's tool for mobile apps. We create technical documentation for our developers and use a monitoring system to monitor data; we also work with databases and perform A/B testing to evaluate results. 

What was the team composition? 

Right now, I work with a manager and two analysts.

How did you come to work with AGIMA?

As we are a big company, we have to go through a licitation process when hiring a service provider. We had a series of requirements and an open call where different companies sent their offers. We thought AGIMA'S offer was the best after evaluating different areas. Overall, AGIMA had the best professional skills combined with a good financial proposal. 

What is the status of this engagement?

They were collaborating with the company before I worked here. I have been in this position since April 2018, and we are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been great, and their work has been very good; in the last two years, they’ve only made one mistake. We have periodic reviews and have developed a process together, so it has worked very well. 

How did AGIMA perform from a project management standpoint?

They’ve been great with project management as well. If something goes wrong, they’re very proactive, and they don’t wait to come to me to find solutions. As for project management tools, we use Jira and Google Docs. We use Zoom, Telegram, and Microsoft Outlook for daily communications.

What did you find most impressive about them?

They’re not afraid of working with a big company like ours and are very transparent and willing to openly discuss everything, which we really appreciate. 

Are there any areas they could improve?

I can’t come up with anything.

Do you have any advice for potential customers?

Be honest with them and discuss everything with transparency. In general, communicate with them as colleagues, not just as a service provider.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager at O’STIN. We’re an apparel company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AGIMA?

We needed help developing a mobile app based on our website.

SOLUTION

What was the scope of their involvement?

They’re building an iOS and Android application, using Swift for iOS and Kotlin for Android.

What is the team composition?

There is a team of 20 people.

How did you come to work with AGIMA?

They participated in the initial tender from our company.

What is the status of this engagement?

We’ve worked together since January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After we launched the MVP product, 75% of our sales came from the mobile application.

How did AGIMA perform from a project management standpoint?

We communicate through email and Jira. There are no problems.

What did you find most impressive about them?

AGIMA has a highly flexible team that has adapted to our requirements and approach. It’s ensured that the collaboration is effective.
Are there any areas they could improve?

I have no idea.

Do you have any advice for potential customers?

I recommend working with AGIMA. It’s necessary to give the exact cost of the project, prescribing the requirements deeply. Otherwise, the cost of the project will be determined by an assessment of the minimal complexity required for the task.