Illiyin Studio

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Achievable, an education company. We provide personalized, guided online test prep courses for exams like FINRA, ACT, GRE, and USMLE. We use adaptive learning to help students pass efficiently, guaranteeing a first-try pass or their money back.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Illiyin Studio to accomplish for Achievable?

We hired Illiyin Studio to do a complete redesign of our main marketing website.

SOLUTION

What was the scope of their involvement?

Illiyin Studio led the end-to-end redesign of our website, beginning with a discovery phase to establish our creative direction, color palette, and brand identity. From there, they developed wireframes and high-fidelity mock-ups, iterating on individual UI components and page layouts across the site. The engagement concluded with the delivery of polished, production-ready design files in Figma — complete with organized layers and assets — which our development team used as the source of truth for implementation.

What is the team composition?

We worked with 2–5 teammates from Illiyin Studio.

How did you come to work with Illiyin Studio?

We found Illiyin Studio through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and they had strong design examples on Dribbble.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from April 2024 - June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got a complete website redesign at a very affordable price that we love. Our website traffic has increased significantly since the redesign launched. We get a lot of great user feedback on the website's design, and we personally like it too. Customers and internal stakeholders both like the new design, particularly its airy, lightweight feel and approachability.

How did Illiyin Studio perform from a project management standpoint?

Illiyin Studio delivered on time and remained organized throughout the project, both in their work and in their deliverables. We communicated via virtual meetings, email, or messaging apps.

What did you find most impressive about them?

Illiyin Studio was able to deliver a complex, high-quality redesign for a fraction of the cost of a Western-based design studio.

BACKGROUND

Please describe your company and position.

I am the Director of HeartBrain Works

Describe what your company does in a single sentence.

HeartBrain Works makes mental health at work a strategic advantage — integrating psychosocial risk management, ISO 45003, culture change and wellbeing training.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Illiyin Studio to accomplish?

• Brand Redesign

SOLUTION

How did you find Illiyin Studio?

Online Search

Why did you select Illiyin Studio over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included a refresh of our brand image, including new logo, new fonts, new Brand Guidelines, updates to our templates including sales proposals, LinkedIn posts design, busine cards, tradeshow booth design, marketing collateral design. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met all project milestones on time and on budget. Positive feedback from clients and leads on visual impact. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very professional. Always met tragets on time, was open to feedback and adjusted deliverables to suit our needs. They were a pleasure to work with and communicate with. I apprecaite how organised they were and how they kept of the project. It was a significant project with many moving parts and they delivered flawlessly on everything. Highly pleased with them and will recommend wholeheartedly. 

What was your primary form of communication with Illiyin Studio?

Email or Messaging App

What did you find most impressive or unique about this company?

Illiyin Studio are very good at managing complex projects (with many moving parts). They keep track of deliverables well. They communicate very well and in a timely manner. And their designers are good. 

Are there any areas for improvement or something Illiyin Studio could have done differently?

We are very satisfied with the work. Nothing to improve.

BACKGROUND

Please describe your company and position.

I am the CMO of an AI firm.

Describe what your company does in a single sentence.

Private AI service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Illiyin Studio to accomplish?

• Create brand kit
• Web app design
• Website design

SOLUTION

How did you find Illiyin Studio?

Online Search

Why did you select Illiyin Studio over others?

• High ratings
• Pricing fit our budget
• We did a mini trial project and their designs were the best

How many teammates from Illiyin Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand
Brand guidelines document
Full brand kit (logo, color system, typography, design assets)

Web App Design
End-to-end UI/UX design for the web application

Website & Marketing (Webflow) 
Homepage 
Pricing page 
Marketing landing pages 
Reusable page templates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're still in pre-launch, but the project delivered strong process wins. Work was completed on time and within scope across a large and varied set of deliverables. Some of which weren't super clear from the start, but the team was accommodating and willing to work with ambiguity. The foundation is now in place to laucnh and scale marketing efforts without needing to go back to a developer for every new page or campaign – giving us the speed and flexibility to move quickly post-launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was a strong suit throughout. The team maintained clear and consistent communication at every stage, ensuring we were never left in the dark on progress or next steps. Deliverables were completed on time and within scope despite the breadth of the project.

Their responsiveness was genuinely impressive. On many occasions, we were shocked to find that they already implemented feedback on the top half of a landing page before we had even finished leaving comments on the rest of it! We really appreciated the speed and level of attentiveness throughout the project. 

What was your primary form of communication with Illiyin Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A few things stood out. First, the speed. Watching changes appear in real-time before we'd even finished leaving feedback wasn't something we expected. 

Second, rather than creating dependency, they enabled our team to work independently in Webflow, which speaks to how they approach client relationships. 

Beyond the work itself, they were genuinely friendly and easy to work with throughout. What we appreciated most was their honesty. They were upfront about what they could and couldn't do, never overpromised, and always delivered on what they committed to. That kind of transparency is hard to find and made the whole engagement much smoother.

Are there any areas for improvement or something Illiyin Studio could have done differently?

None at all!

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Pebble REI

Describe what your company does in a single sentence.

Pebble REI is an all-in-one platform built for land investors to streamline and scale their real estate businesses. It centralizes property data, automates mailing and marketing campaigns, and helps investors manage leads more efficiently. By organizing workflows and integrating tools for pricing, outreach, and lead management, Pebble REI enables land investors to generate predictable deals and operate their business more efficiently.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Illiyin Studio to accomplish?

• Marketing Website Redesign
• Templates and Thumbnail Redesign
• Brand theme redesign

SOLUTION

How did you find Illiyin Studio?

• Online Search
• Dribbble

Why did you select Illiyin Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Illiyin Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Illyin Studio worked with us on a full redesign of our marketing website and helped bring a more polished, cohesive look to our brand overall. They designed the site in Figma and built it in Framer, and also created a range of supporting graphics that carried that same look across our marketing materials.

Key deliverables included the full website design and build, custom website graphics, and cover images and thumbnails for tutorials, YouTube, podcasts, and other content. Their work helped us create a much more consistent visual presence across our website and other external-facing channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project gave us a much more polished and cohesive brand presence. As a land investing CRM, it was important for us to have a website and visual identity that felt more aligned with our industry and the audience we serve. It gave us a stronger external-facing presence and helped create more consistency across our website and marketing materials.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was strong throughout the process. They delivered items on time, stayed organized, and were very responsive whenever updates, changes, or add-ons came up. We had a lot of feedback throughout the project, and they were quick to turn things around while keeping everything moving smoothly.

They were also very collaborative in how they handled feedback. They did a great job following up, checking in on approvals, and making sure we felt good about each step before moving forward. What was especially helpful was that they would often come back with multiple options based on our feedback or suggestions, which made it much easier for us to make decisions. Their revisions were thoughtful, on point, and showed that they were really listening and understood the direction we wanted to go.

What was your primary form of communication with Illiyin Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most to us was how well they listened and how thoughtfully they translated feedback into the work. We gave a lot of input throughout the project, and they consistently came back with strong options that felt aligned with what we were looking for, while still bringing their own creative perspective to it. A lot of times, they were able to take an idea we were trying to describe and turn it into something clearer and better than what we had in mind.

We were also really impressed by how smooth and collaborative the process felt overall. Communication was clear, the team stayed aligned, and everything felt well managed from one step to the next. That made a big difference on our side and made them very easy to work with.

Are there any areas for improvement or something Illiyin Studio could have done differently?

Honestly, nothing major comes to mind. We’ve been really happy with how they work, how they handle feedback, and the overall quality of what they deliver. We’re actually getting ready to work with them again on another update to our marketing website, which speaks for itself.

BACKGROUND

Please describe your company and position.

 I am the Founder of a fashion startup.

Describe what your company does in a single sentence.

Fashion start-up.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Illiyin Studio to accomplish?

• Bring our idea to life
• Design a luxury app
• Design an MVP

SOLUTION

How did you find Illiyin Studio?

Online Search

Why did you select Illiyin Studio over others?

• Pricing fit our budget
• Good value for cost
• Trustworthy

How many teammates from Illiyin Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We went to Illiyin Studio with an idea and some initial sketches, and they helped translate that into a prototype we could run with in our early stages. The work was extremely valuable and allowed us to get much clearer on the decisions we needed to make and the operational logistics we still had to figure out.

The team at Illiyin was professional, responsive, and flexible with our needs throughout the process. Our designer in particular went above and beyond to bring our concepts to life, and we were very happy with the overall result and the foundation it gave us moving forward.

Overall, the prototype Illiyin created was extremely helpful for us at an early stage and played an important role in helping us move the project forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Early user traction and UX testing that followed. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management throughout our collaboration with Illiyin Studio was excellent. The team was trustworthy, organized, and consistently delivered on time. Communication was clear and responsive, which made it easy to move through feedback and iterations efficiently.

They were also very patient as we worked through evolving ideas and adjustments, which is especially important in early-stage product development. Overall, their reliability and professionalism made the process smooth and easy to manage from our side.

What was your primary form of communication with Illiyin Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of professionalism 

Are there any areas for improvement or something Illiyin Studio could have done differently?

f I were to share areas for improvement, one would be that much of the direction had to come from our side. Because we were often sketching exactly what we wanted, I would have loved to see more proactive design suggestions or problem-solving from the team at different stages based on their experience and perspective.

The second is that some pages in the prototype were not fully designed or linked together correctly. It didn’t seem like a major issue initially, but it did create some challenges later when we began testing the product and walking others through the flows.

BACKGROUND

Please describe your company and position.

I am a department head at Nova Horizon

Describe what your company does in a single sentence.

Nova Horizon is an AI solutions and automation company that helps organisations increase productivity through practical AI training, workflow automation, and technology integration. We equip teams with the skills and systems needed to streamline operations, reduce manual work, and unlock new growth opportunities using tools such as ChatGPT, Copilot, Claude, Gemini, n8n, OpenClaw and modern automation platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Illiyin Studio to accomplish?

• create new modern website

SOLUTION

How did you find Illiyin Studio?

Upwork

Why did you select Illiyin Studio over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Illiyin Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:
=============

**Project:** Nova Horizon Corporate Website Design & Development**Client:** Nova Horizon NL**Provider:** Illiyin Studio**Project Type:** Website Design & Frontend Development

1\. Project Overview
--------------------

Illiyin Studio was engaged to design and develop a modern, high-performance corporate website for Nova Horizon NL.

The objective of the project was to establish a strong digital presence for Nova Horizon’s AI solutions and automation services, while delivering a scalable website framework capable of supporting future growth, campaign landing pages, and feature enhancements.

2\. Project Objectives
----------------------

The key objectives of the project were:

*   Create a modern and credible brand experience
    
*   Clearly communicate AI services and consulting offerings
    
*   Build a scalable content-driven website structure
    
*   Enable rapid creation of new landing pages
    
*   Ensure high performance and responsive design
    
*   Prepare technical foundations for future integrations
    

3\. Scope of Services
---------------------

### 3.1 Brand Experience & UI Design

Illiyin Studio delivered:

*   visual design direction and layout concepts
    
*   modern AI-focused design language
    
*   iconography and graphic elements
    
*   animation concepts and interaction design
    
*   responsive layout system
    

### 3.2 Website Architecture

*   structured page hierarchy
    
*   modular content architecture
    
*   scalable navigation framework
    
*   campaign landing page structure
    
*   SEO-ready page templates
    

### 3.3 Frontend Development

Implementation using modern web technologies including:

*   Next.js framework
    
*   React component architecture
    
*   TypeScript codebase
    
*   reusable UI component system
    
*   dynamic routing configuration
    
*   performance-optimised rendering
    

### 3.4 Component & Content System

*   reusable layout components
    
*   hero sections and conversion blocks
    
*   service content modules
    
*   article / insight content structure
    
*   data-driven content configuration
    

### 3.5 Technical Configuration

*   environment configuration setup
    
*   deployment configuration
    
*   API routing preparation
    
*   performance optimisation
    
*   build pipeline preparation
    

### 3.6 Deployment Support

*   production build preparation
    
*   hosting platform deployment support
    
*   domain configuration guidance
    
*   post-launch technical adjustments
    

4\. Deliverables
----------------

Illiyin Studio delivered:

*   fully designed website interface
    
*   responsive frontend implementation
    
*   reusable component library
    
*   structured content framework
    
*   deployment-ready code repository
    
*   technical documentation for handover
    

5\. Project Timeline (Indicative)
---------------------------------

PhaseDurationDiscovery & design direction1–2 weeksUI design & iterations2–3 weeksFrontend development3–4 weeksTesting & optimisation1–2 weeksLaunch support1 week

Estimated total duration: **6–10 weeks**

6\. Client Responsibilities
---------------------------

Nova Horizon was responsible for:

*   providing brand positioning and messaging
    
*   supplying service content and business information
    
*   reviewing design concepts and providing feedback
    
*   approving final layouts and structure
    
*   arranging hosting and domain ownership
    

7\. Out of Scope
----------------

Unless otherwise agreed:

*   backend SaaS platform development
    
*   CRM integrations
    
*   AI workflow implementation
    
*   marketing campaign management
    
*   ongoing content production
    
*   long-term maintenance retainers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements in Nova Horizon’s digital presence and marketing capabilities. Following the launch of the new website, we achieved a significantly more professional brand presentation, improved user experience across devices, and faster page performance, contributing to increased visitor engagement and lower bounce rates.

The new modular architecture enabled us to launch additional service pages and campaign landing pages more efficiently, reducing the time required to support new marketing initiatives. The structured content framework also improved our ability to communicate complex AI solutions in a clear and conversion-focused manner.

From an operational perspective, the deployment-ready setup and scalable frontend structure have reduced technical friction in ongoing updates and allowed us to plan future integrations such as AI chat functionality and automation workflows.

Overall, the project successfully established a strong digital foundation that supports lead generation, growth marketing activities, and the long-term scalability of Nova Horizon’s online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Illiyin Studio demonstrated a structured and professional approach to project management throughout the engagement. The project was clearly organised into defined phases, including discovery, design iterations, development and launch support, which provided transparency on progress and next steps at all times.

Key milestones and deliverables were completed within the expected timelines, and the team maintained consistent communication to ensure alignment. They were responsive to feedback and incorporated requested adjustments efficiently, helping to keep the project moving forward without unnecessary delays.

In situations where clarification or additional input was required, Illiyin Studio proactively engaged with our team to understand business objectives and translate them into practical design and technical solutions. Their collaborative working style and flexibility contributed positively to the overall delivery experience.

Overall, they showed reliability in meeting deadlines, demonstrated a clear understanding of our needs, and provided supportive guidance throughout the project lifecycle.

What was your primary form of communication with Illiyin Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Results and quality met our expectations. Timeframe was also within expected timelines. Communication was clear and responsive.

Are there any areas for improvement or something Illiyin Studio could have done differently?

Shorter timeframes for job completion but that is just nitpicking.

BACKGROUND

Please describe your company and position.

 I am the Founder of an education company 

Describe what your company does in a single sentence.

A UK-registered company operating in the educational sector, and the company was incorporated on June 19, 2022. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Illiyin Studio to accomplish?

• To check a few screen designs for our maths app project

SOLUTION

How did you find Illiyin Studio?

Online Search

Why did you select Illiyin Studio over others?

Good design samples on Dribbble

Describe the scope of work in detail. Please include a summary of key deliverables.

We had shared a few screens with Illiyin Studio: a game results screen and the main home screen for our maths app. The ask was for Illiyin Studio to review the screens and provide some alternative designs that could be better alternatives. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Illiyin Studio had provided around 2-3 iterations for the couple of screens we had provided to them. The iterations were different from one another, which provided us with the opportunity to think in isolation and choose the appropriate ones. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Illiyin Studio delivered in time. I especially commend the communication skills of Nisa, who I have always found comfortable to work with. Nisa was able to understand my requirement, quick to respond to my queries without any delays, and this made the communication easy. 

What was your primary form of communication with Illiyin Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I have found Illiyin Studio to have a good quality and portfolio of UI designs and innovative in the ways the designers think. 

Are there any areas for improvement or something Illiyin Studio could have done differently?

I am not saying that Illiyin Studio is expensive in absolute terms, i.e. the larger companies with big budgets would find it reasonable to hire Illiyin Studio. However, bootstrapped ventures like mine who are dealing on social projects and paying from personal savings will still find it expensive to hire Illiyin Studio. Just as an example, I have website waiting to be built, and if not for the budget I would have been delighted to hire Illiyin Studio immediately to complete the piece of work. A social project to reach children from disadvantaged socio-economic backgrounds practice on their maths skills, and I hope they Illiyin Studio will build our website. On the skills side (as opposed to the costs), I have no suggestions for Illiyin's improvements. They are great! 

BACKGROUND

Please describe your company and position.

I am the Founder of PopQ

Describe what your company does in a single sentence.

Daily pop culture trivia games and polls, delivered via a fun web application.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Illiyin Studio to accomplish?

• Design various screens and UI
• Build CMS and content ingestion process
• Build the initial web app MVP, and subsequent development phases

SOLUTION

How did you find Illiyin Studio?

Online Search

Why did you select Illiyin Studio over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Design Experience

How many teammates from Illiyin Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full end-to-end web application development, including hosting, admin content management system, database developement, UI/UX design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Initial outcome was simply getting the application MVP launched to production, and integrating the content production process into application delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was great working with Illiyin. They did great work and addressed all my needs and concerns. Even though we are on very different time zones, we were able to work effectively asynchronously to build the project.

What was your primary form of communication with Illiyin Studio?

Email or Messaging App

What did you find most impressive or unique about this company?

They have a strong team that will listen to feedback and answere questions about the development process and where certain issues may arise. This has allowed us to tailor the solutions to meet the specific needs of the application.

Are there any areas for improvement or something Illiyin Studio could have done differently?

I think there are some improvements to communication that could help make thigns a little smoother, but overall it hasn't been problem.

BACKGROUND

Please describe your company and your position there.

I'm a co-founder of a health and wellness marketplace startup. Our marketplace is an online booking website that allows consumers to search and book with health and wellness service providers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Illiyin Studio, and what were your goals?

We hired Illiyin to design our entire web platform from scratch. This is a large project that consisted of many modules. Completed designs were handed off to our development firm.

SOLUTION

How did you select this vendor and what were the deciding factors?

We conducted a 3 part interview process to select the best firm we could find. We reached out to 160 designers on dribbble. We shortlisted down to 60 and invited them to participate in our design contest. Only about 20 accepted. In that design contest we issued a list of scope requirements and had the participants design a homepage.

Out of that design contest, Illiyin came out in 1st position. We had many deciding factors such as communication skills, level of understanding in our design contest scope as well as accuracy in execution, pricing, designer's portfolio and specialties, design style, morals and ethics, etc.

Our goal was to search for a long-term design partner that we could count on for many years to come. We didn't want to spend time down the road searching for another design firm because things didn't work out. We wanted to do things right from the start. Overall we were very impressed with their performance in the design contest and were confident they were going to be our best option.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope was to design an entire service booking marketplace from scratch. We provided a few guidelines when it came to our brand, mission, and vision. Our scope consisted of designing the following:

• User onboarding for 3 different types of users
• User portals for 3 different types of users
• Marketing and landing pages
• User Avatars
• Illustrations and Animations
• Search Results and Map
• Booking process
• All designs were created to be responsive in desktop, tablet and mobile devices.
• All designs were created in Figma.

How many people from the vendor's team worked with you, and what were their positions?

Our project was assigned:

• 1 project manager
• 2 designers
• 1 illustrator

Illiyin has many more designers on staff. However, we only needed 2 designers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Each module was completed to our satisfaction. Illiyin provided many revisions until we were happy with the end result. It has been about 8 months working with Illiyin and so far they have completed about 7/8 modules. We are close to completing phase 1 of our product and will definitely be working with Illiyin in the future to design future phases of our product.

Describe their project management style, including communication tools and timeliness.

Illiyin is a hard-working firm. They were very flexible and accommodating to us. There were times when we had to expedite our deadline last minute and Illiyin's designers were flexible and dedicated to working weekends so we could finish on time. Illiyin's estimation of each module's timeline was also fairly accurate. However, you will need to keep in mind that their estimate does not account for the number of times you will request revisions.

We were the type of client to have many revisions and therefore a module may take us double the time they had originally estimated due to our many revisions. This is primarily due to our design process which is highly iterative. Our scope requirements are not fixed in stone as we always are open to a better design solution. This is a factor we really appreciate from Illiyin as they always produce a result that we are very happy with.

What did you find most impressive or unique about this company?

Something we find very unique about Illiyin is that they are very professional. They've taken our project very seriously and ended up creating a design and solution that is truly one of a kind when we finally launch our product on the market. Illiyin is a firm that focuses on startups and we took that into consideration when we were finding designers. We wanted to work with a design firm that had experience helping startups launch and grow and someone that we can count on for expert advice.

Illiyin's portfolio also has a very unique modern and clean style. We had spent hours reviewing portfolios and Illiyin's was very memorable. Another factor in our consideration is that Illiyin is located in Indonesia. Although our startup is based in the US our team's roots are based in Indonesia and we have grown to see Illiyin as an extension of our small family startup.

Are there any areas for improvement or something they could have done differently?

There's always room for improvement. The beginning stages were a bit rough. It was our first time working with a designer and we were unfamiliar with the process. Keeping track of all of the revisions we had as well as the status of each revision was challenging. Eventually, we overcame that by creating a Google sheet to track all of the progress and revisions. Working with Illiyin now has been a smooth process.

BACKGROUND

Please describe your company and your position there.

I am the Founder / CEO of a B2B SaaS platform serving the Franchise industry based in Indianapolis, IN, USA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Illiyin Studio?

We hired Illiyin for a number of needs - all design related. They have played a critical role in establishing brand standards, producing marketing materials (web/print/swag), as well as an extensive amount of UI/UX design for our SaaS product.

SOLUTION

How did you select this vendor?

We worked with them through a large global design marketplace website. Their work was great - punctual, responsive, and quality.

Describe the project in detail and walk through the stages of the project.

There have been so many, but in general it starts with a simple or complex design brief, depending on what is being requested. We leverage a simple Trello board for organizing and controlling priorities for their team. The design brief is submitted, put into queue, then reviewed in Figma once drafts are ready. Feedback is provided, updates are made quickly and then we either stay in that feedback cycle until complete, or if complete, take the asset created and move forward.

How many resources from the vendor's team worked with you, and what were their positions?

3-4 over the last year or so. Mostly designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For the number of projects we've completed with Illiyin, it has been remarkable how consistent things are. Only a couple times has the quality dropped, and when it did, we addressed it with them and got immediate turnaround. No company is perfect so it is important to find a partner that recognizes when things don't got to plan and make it right. They do that every time - although that doesn't happen very often. From our brand standards, marketing pieces, website and even our SaaS platform, the outcomes are every in our business.

How effective was the workflow between your team and theirs?

Very effective. Mentioned previously but the workflow is simple - design briefs, Trello for management, and Figma for design reviews.

What did you find most impressive or unique about this company?

Their commitment to getting it right and making us happy no matter how many revision requests we have is impressive.

Are there any areas for improvement or something they could have done differently?

I can't think of anything substantial. We enjoy working with them and are considering moving more aspects to them, including the management of our website.