IGW (Infographic World)

BACKGROUND

Please describe your company and position.

I am the Managing Partner of CGO Legal

Describe what your company does in a single sentence.

We act as a law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IGW (Infographic World) to accomplish?

• Search engine optimization
• Website Redesign

SOLUTION

How did you find IGW (Infographic World)?

Online Search

Why did you select IGW (Infographic World) over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of IGW (Infographic World)’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It was the time that we found or decided that our website was old and not converting, so we needed to redesign it. We then searched online and found IGW eligible after several others, and we tabled our plans which included search engine optimization and website redesign, in which they would have had to conduct website SEO, while keyword target document would be planned ahead and retested.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have had growth in search results in which we have become more visible on Google and across several keyword searches. We've thus been getting a number of clients contacting while our website engagement has increased massively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IGW team was great in their time management. They knew what it takes for successful optimization, and they always gave us daily update.

What was your primary form of communication with IGW (Infographic World)?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by their efficiency and time management. They delivered to us successful SEO that has been helping our website's visibility.

Are there any areas for improvement or something IGW (Infographic World) could have done differently?

We had no issues with them, so I cannot possibly think of any.

BACKGROUND

Please describe your company and position.

I am the CEO at Solvay of Cytec Solvay Group

Describe what your company does in a single sentence.

Research and product development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IGW (Infographic World) to accomplish?

• Search engine optimization
• Website Redesign

SOLUTION

How did you find IGW (Infographic World)?

Online Search

Why did you select IGW (Infographic World) over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

What was the size of IGW (Infographic World)’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was commenced with a series of mails and a review of their past work. They studied our brand and software, and much efforts were put into redesigning and optimizing our website. We received weekly progress reports along with mails to ensure everything was fine.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have witnessed a remarkable surge in ranking across all they targeted keywords we have been concentrating on and our website have been easier for our users to make use of.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IGW has been very supportive and responsive. They are an effortless group to collaborate with.

What was your primary form of communication with IGW (Infographic World)?

• Email
• Messaging App

What did you find most impressive or unique about this company?

Their aptitude for absorbing and understanding new industries is truly remarkable. They virtually became an integral part of our company and acquired a profound knowledge of our product development. They are wonderful team.

Are there any areas for improvement or something IGW (Infographic World) could have done differently?

None to me.

BACKGROUND

Please describe your company and your position there.

I am the founder and managing member

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IGW (Infographic World)?

IGW was retained to help my firm reimagine its digital marketing and go-to-market strategy.

What were your goals for this project?

Goals were both quantifiable and qualifiable. After operating for over 5 years with minimal marketing presence and no clear branding strategy, we wanted to develop a clearer message, an easier user experience with our service and to develop collateral that would increase conversion.

SOLUTION

How did you select IGW (Infographic World)?

IGW came recommended by a colleague. However, we performed our own review of their work and had numerous conversations before committing. It was important to know who we would hire on an individual basis, as opposed to a company.

I wanted comfort and peace of mind that the specific IGW team members working on our project understood our objectives, had the skills to get us where we wanted and were committed to doing so.

Describe the scope of their work in detail.

The work, in particular, the research into our business, operations, competitive landscape, and positioning was extensive.

By the time work went into developing our marketing and strategy, IGW knew my company inside and out, and were able to make intuitive leaps as to where we should be based upon our business today and trends within the industry.

From there, we developed a new website, new collateral, digital marketing strategies and refined messaging.

What was the team composition?

I worked closely with several members of the IGW team, including its CEO, Justin Beegel. It was clear that they have a well-rounded team with specialists at every turn.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Qualitatively, out outward appearance and messaging to the market has never been clear and better geared for conversion than after our work with IGW. Quantitatively, we have enjoyed our two best years in business since retaining them.

How effective was the workflow between your team and theirs?

Workflow between my firm and IGW was incredibly smooth. it was a team approach with all hands on deck. Our team got prompt responses, definitive answers, and guidance, and the ease with which communication happened definitely fostered a relationship that was built for success.

What did you find most impressive about this company?

In my experience, most digital marketing firms are a dime a dozen. What I wanted was a firm that was going to do more than what I would do if I had the time. I wanted them to be experts and to apply their expertise to my business and they did. It was as simple as that. I wanted special and I got it.

Are there any areas for improvement?

My only suggestion during the process was that I wish some of the technical aspects of what we wanted (like complex web-site building) be done in-house, so that we had more control and lines of communication on what was wanted.

At the end of the day, however, I was thrilled with the finished product. I also know that IGW has since done this and brought in in-house developers for websites and they are currently building one for me now for a related company I own.

BACKGROUND

Please describe your company and your position there.

I am the Global Well-Being leader at GE, an American multi-national company that, for more than 125 years, has invented the future of industry. Today, GE is best known for its work in the Power, Renewable Energy, Aviation and Healthcare industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IGW (Infographic World)?

Infographic World supported us with the development of several global well-being campaigns and initiatives during 2020, such as: "Act Green," "Road to Resilience" and "Nurture Yourself."

These campaigns, and others, aimed to inspire GE employees, and their families, to make positive changes to their health, inspiring them to take action, find balance, and acheive their best possible health.

What were your goals for this project?

We wanted to drive action, create awareness of the programs, tools and resources we provide, and inspire! Collectively, these campaigns help to drive over 10,000 "pledges" and healthy actions among our global employees and drove a high volume of traffic to our website and activity in our social media platform, which in turn helped to foster a strong "culture of health."

SOLUTION

How did you select IGW (Infographic World)?

IGW has been a longstanding partner for us with a number of project and intiatives over the years. We work with a number of agencies, but have always found IGW to be among the most timely, professional, collaborative, creative and cost-effective.

Describe the scope of their work in detail.

Following a discover/kick-off meeting, we worked collaboratively with IGW at the start of each campaign to scope out the materials we needed for the campaign and discuss high-level design ideas. We then wrote up a detailed contract for the work, negotiated and executed the contract, and began implementation.

Project managers from our team and IGW's team met regularly between kick-off and campaign launch, and worked collaboratively to ensure seemless execution of all deliverables.

What was the team composition?

We've worked closely the firm's Founder/President and their Creative Director, and have interacted less frequently with other members of the IGW team on occassion. Our principal contacts have always been very responsive and engaged.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In addition to all of our projects being delivered on-time and within budget, we saw a number of positive outcomes during 2020, including more than 10,000 "pledges" and healthy actions among our global employees as registered on our website, and a high volume of web and app traffic tand activity in our social media platforms, coinciding with each campaign that we ran.

How effective was the workflow between your team and theirs?

Workflow was extremely effective, with open communication and regular meetings. IGW was always receptive to any feedback we provided.

What did you find most impressive about this company?

They do a great job taking a high-level theme and giving creative ideas on what to do. They are also very receptive to feedback and changes at any time throughout the process and have a quick turnaround time. Their output has been extremely well received by employees, globally. They value delivering within budget and project timelines.

Are there any areas for improvement?

We've been very pleased with the work that IGW has done for us, and so have no overarching criticisms or areas in need of improvement. On an individual project-by-project basis, there are of course always opportunties, and the IGW is always welcoming of, and receptive to, feedback.

BACKGROUND

Please describe your company and your position there.

I'm a senior manager at a global technology services and solutions company. We work with techology partners top provide solutions in the areas of Cloud, Intelligent Automation, Data Governance, Data Analytics, Test Automation, Application Modernization and Integration and Innovation services. I oversee all of the digital marketing and communications for with both an internal team and outside agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IGW (Infographic World)?

We needed to rebrand following a series of acquisitions with an emphasis on a major website redesign. We also needed to develop digital presents that would increase lead generation and upsell opportunities. We hired IGW to develop our new website and manage social media and SEO activities. We also look to the agency for various creative services including animated video production and web hosting and maintenance.

What were your goals for this project?

We wanted to increase our SEO rankings which were basically non-existent and increase lead generation for sales and a recruitment pool for global hiring. We also wanted to elevate our position as a thought leader in the industry.

SOLUTION

How did you select this vendor?

I conducted an initial search that led to 12 companies; after additional research, the group narrowed to three. I spent a lot of time interviewing the companies, reviewing portfolios, and talking with references. It's important to note that as part of the interview process, I was looking for an agency that could feel like part of our team, understand and embrace our brand characteristics and understand how to balance a sense of urgency with a quality product.

Describe the scope of their work in detail.

Our first step was to schedule a meeting with IGW's CEO and our CEO and me to discuss the where we saw the company going and how we expected digital communications to assist with that. We followed that discussion with a series of meetings with other key executives to understand who we are and how we want to present to customers and others in our industry.

We prioritized web design as the first project that we tackled in conjunction with SEO research. Once the site launched, we rolled out initial organic social campaigns and begin reviewing monthly metrics. We are now driving pipeline at a faster rate with organic and paid social, and an SEO health score that doubled within two months of the launch of or new site.

What was the team composition?

From the Prolifics site, I am the team lead. I have a copywriter and graphic designer. From the IGW side, our supplemental team includes IGW's CEO who handles SEO strategy and optimization, a social media specialist who manages our organic and paid social activities, a creative services team who provides infographics and animated videos for our campaigns, a web and traffic manager to assist us with maintaining the content on our website and a secondary writer/SEO specialist who worked with us on creating Expert Hubs to drive our SEO and several lead magnets. My co-worker is also a part of the team. She handles event logistics and co-marketing funds.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within two months of the website launch, our SEO health score went from 45% to 86%, where it has remained fairly consistent for another three months. Within three months, our overall social engagement increased by 12%. We began two paid social campaigns two months ago. One is hitting just under our target for lead generation, the other is exceeding our target by almost double.

How effective was the workflow between your team and theirs?

As expected, initially it was a bit chaotic. We asked the team to do the almost impossible - stand up a website is just three months. But we both were transparent about our work flow challenges and worked together to create what I now consider a very effective and efficient workflow.

I have bi-weekly meetings with the full team of IGW and Prolifics marketing staff, weekly meeting with IGW's social expert and our inside sales team to review paid social and email nurturing activities and monthly with IGW's CEO, and two VPs from my company to review all KPIs related to lead gen and conversion, general digital engagement, SEO and web activity.

What did you find most impressive about this company?

My work ethic is quite intense and I struggle with the challenge of being a perfectionist who needs to make decisions and implement strategies quickly and pivot often. This team was completely in step. They never said no to a request, but they were honest in their assessment of expectations when timelines were extremely tight.

Are there any areas for improvement?

As stated earlier, we needed to work through the initial workflow issues - as a global company with remote staff, working with a company that has remote staff across the globe, there were the obvious challenges. But we worked through those without incident or ego, and I have to say that I am very satisfied with our current process and continued achievements.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Tapestry Galaxy, one of the web’s largest distributors of tapestries and other forms of wall art.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW (Infographic World)?

I was looking for SEO services, so I reached out to them because there were a lot of high-volume keywords that I wasn’t ranking for.

SOLUTION

What was the scope of their involvement?

I spoke to Justin (Founder & Owner) and connected with him one-on-one. He requested access to my website because I hosted on Shopify. 

He then worked with his SEO team to build out blog posts for me. They also optimized all of the pages and key tags and built out excel sheets to measure the progress and growth of their work.

What is the team composition?

I worked with Justin and one of the SEO teammates. 

How did you come to work with IGW (Infographic World)?

I searched for the best advertising agencies on Clutch and IGW popped up close to the top.

How much have you invested with them?

So far, I’ve spent about $50,000.

What is the status of this engagement?

I began working with them in November 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve got a lot of movement through the links. We’ve moved up to the first page for one of our really high-volume keywords as well as for some of our secondary keywords. Overall, we’ve experienced a lot of growth.

How did IGW (Infographic World) perform from a project management standpoint?

IGW is very professional. Justin and his team are very prompt in all of their replies. We don’t have strict deadlines but they work non-stop. 

What did you find most impressive about them?

Their professionalism and depth of their work distinguish them from other service providers. I’ve worked with other advertising and SEO companies, and IGW is very thorough, detailed, and granular in comparison. 

Are there any areas they could improve?

Take the back seat and let them do their work. I didn’t need to provide any input. They took the steering wheel and helped me rank higher without my having to do much.

BACKGROUND

Please describe your company and your position there.

CEO of CyberEdge Group, a marketing and research firm serving IT software, hardware, and services vendors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IGW (Infographic World)?

Infographic World provides high-quality animated explainer videos to CyberEdge and our clients.

What were your goals for this project?

Convey what CyberEdge does in 60 seconds.

SOLUTION

How did you select this vendor?

Found on Google. Started working with Infographic World in 2015 and have been happy ever since.

Describe the video(s) and the process in detail.

Animated video describing the value that CyberEdge brings to our clients.

What was your vendors' project management or feedback process?

They had excellent project management and communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Many views on our website.

How effective was the workflow between your team and theirs?

Highly effective

What did you find most impressive about this company?

Quality of animation

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I am the CEO of a software company with main offices in South Florida. We develop cloud-based business management and ERP solutions for fashion companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IGW (Infographic World)?

We enlisted IGW for assistance with our organic rankings on search engines, content creation, and PPC on various channels.

What were your goals for this project?

Our goals were to boost the quantity of qualified leads we receive from organic content / ranking and also investigate new PPC channels.

SOLUTION

How did you select this vendor?

They were recommended to us through a networking group.

Describe the project in detail.

We began with several discovery calls and reviewed some of their past work. They began the process of studying our brand, our software, and our entire content ecosystem. Much work was initially put in to optimizations on our website, then we focused on content, internal/external linking, PPC and more. We receive weekly reports on progress, and phone calls to ensure everything is on the right track.

What was the team composition?

We mainly communicate directly with Justin, however many of his team members have been involved with helping us with website adjustments, content, reports, etc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

On all keywords we've been focusing on, we've seen an undeniable jump in ranking. We've also seen a large increase in qualified leads.

How effective was the workflow between your team and theirs?

Justin's team has been very responsive and extremely helpful. Very easy group to work with.

What did you find most impressive about this company?

I find their ability to learn and absorb entirely new industries/clients profound. They have basically become an extension of our organization and have become very knowledgeable on our software ecosystem.

Are there any areas for improvement?

No areas of improvement. Excited to keep up the work.

BACKGROUND

Introduce your business and what you do there.

I was the vice president of marketing for Epilogue Systems—a solution that helps people to learn how to use software faster and more effectively. I handled all aspects of marketing—from content to events and everything in between.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW (Infographic World)?

I was a one-person department and needed to scale my operation. While I wasn’t able to hire staff internally, I was able to work with different agencies to meet my needs. I needed support to enhance the website, create content, and manage SEO efforts whether those efforts involved content strategy, internal or external link building or CRO.

SOLUTION

What was the scope of their involvement?

IGW provided fully managed SEO services. Their team supported SEO strategy such as keyword research, content development, internal and external link building, as well as CRO development on landing pages. They managed our paid ad spend, particularly on LinkedIn and Google Ads. Their team also provided comprehensive reporting on the backend.

They also completed a few one-off projects including video production and infographics creation. Their team held an initial gathering to discuss the brief for the infographics project, which was effective. They came back with a product a couple of weeks later that only needed minor edits. Their team didn’t need much input either along the way. 

The process for creating the explainer video went similarly. We gave our requirements in a brief upfront. Their team then came back with a script that required only minor edits. They then provided a great storyboard and created animations that were basically done when we received them.

What is the team composition?

I worked with two people closely but also had regular interactions with 4–5 other people from IGW.

How did you come to work with IGW (Infographic World)?

I searched Google for an agency to provide infographic services. IGW was one of three agencies that I found. I decided to work with their team because they were able to deliver working with our budget. The initial infographic and video projects went well, so I decided that I was willing to invest more money in their services.

How much have you invested with them?

We spent about $80,000 on IGW’s services while I was at the organization.

What is the status of this engagement?

The first project started around May 2018. I’ve moved on to a different role but IGW managed SEO efforts throughout my tenure at the company.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From 2018–2019, we basically tripled our leads from empty wells. Also, organic traffic to the website went way up. We had a significant increase in the number of followers of our LinkedIn page too.

How did IGW (Infographic World) perform from a project management standpoint?

We had a standard weekly meeting and ad hoc meetings as needed. I also emailed whoever I needed. Their responses were prompt and communication was easy. I’ve worked with agencies that weren’t able to stick to briefs or align projects with the organization’s needs. IGW nailed it on both counts.

What did you find most impressive about them?

Their ability to gather requirements and understand the brief distinguishes them from other providers. It burns time when your agency doesn’t get that right. The reason that I decided to work with IGW is that they nailed their understanding of the briefs for the first two engagements. When I needed managed SEO or PR services, I went back to their team and knew that they would gather requirements correctly and understand the brief to execute on it.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Be prepared to provide information during the gathering requirements and brief stage. If you have a good concept of what you want and a solid understanding of your product, IGW will come through.

BACKGROUND

Introduce your business and what you do there.

We’re an innovative moving startup. I work on the marketing team as the SEO manager, handling content strategy and link building efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW?

At the time, we were looking for a partner to help us increase our search visibility by acquiring high-quality backlinks and mentions.

SOLUTION

What was the scope of their involvement?

They helped us produce new written and infographic content, also supporting our backlink efforts. In that work, they worked on pitching to local publications, writing guest posts, and gettings that work published. It was sort of an old-fashioned outreach strategy. At this point in the project, we’re working on link-building strategies. 

What is the team composition?

Justin (Founder & President, IGW) was our main point of contact, but we worked with about five of their teammates in total. 

How did you come to work with IGW?

They did a cold email outreach to us. The copy was well-written, so I interacted with it. After that, Justin and I had a conversation about where we were as a company and how our marketing team could improve. We were still a young company at that point, so that was helpful. 

The opportunity to bring in outside resources was very attractive, and it seemed that they could satisfy our needs. Justin has a great strategic mind in terms of our situation, so talking with him was a major factor in guiding our decision to work with them. I was impressed with the strategic initiatives that he suggested. 

How much have you invested with them?

In total, we’ve spent about $100,000.

What is the status of this engagement?

We started working with them in January 2019, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s difficult to attribute our success to them in terms of their isolated impact on our SEO and PR because we’ve been doing other SEO activities internally. However, we’ve seen positive movement and results following some of the links they’ve built. 

How did IGW perform from a project management standpoint?

We typically communicate through email. If there’s ever something more urgent that comes up, they’re always willing to jump on a conference call with their main internal stakeholders. We had some trouble with them because the scope of the project and estimated timelines were not met by their team. I don’t think they were dragging their feet, but they may have struggled with predicting timelines. 

What did you find most impressive about them?

They provide a high level of personalized attention and care. Their representatives buy into our business idea and think through problems holistically. They’ve been a true partner for us, serving as a strategic thinker. Justin’s overall commitment to excellence in their outputs has been great.

Are there any areas they could improve?

As I mentioned before, it would’ve been nice if they could predict timelines more accurately. 

Do you have any advice for potential customers?

Make sure to set regular check-in with concrete progress updates. Also, request concrete deliverables and deadlines to ensure that you always understand where their team is in the process. That way, you’ll be able to anticipate late end dates. 

They’re always thinking strategically on how to make your campaign bigger and better, but that can also mean more expensive. Be aware of that to ensure that you don’t go over budget.