IGW (Infographic World)

BACKGROUND

Introduce your business and what you do there.

I’m the global communications leader for the HR services sector of General Electric. We support payroll and benefit communications around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW (Infographic World)?

Every year, we have a project for incentivizing employees to participate in enrollment elections. We rely on IGW annually to strategize and design our communications for it. 

SOLUTION

What was the scope of their involvement?

They worked to help us understand any new challenges we might have in communicating our benefits to employees. Typically, they review General Electric's brand guidelines and take note of any changes. It’s a collaborative, content-driven effort, where we provide the approved information before they deliver the designs. 

What is the team composition?

We interact with a project coordinator who oversees the graphic design for the IGW team. We also work directly with the designers if needed.

How did you come to work with IGW (Infographic World)?

I can’t remember how we got in touch, but we found them to be extremely cost-competitive. We were also looking for a company who fit our culture—specifically, in the way that we operate with key stakeholders.

How much have you invested with them?

We spend over $100,000 a year. We’ve invested somewhere between $250,000–$500,000 with them in total.  

What is the status of this engagement?

We’ve worked with them since 2014, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've received informal, off-the-cuff comments about how attractive and effective the designs are. We’ve always been very pleased with them.

They’ll also take phone calls at off-business hours and have been willing to address our needs within the desired timeframe.

How did IGW Infographics perform from a project management standpoint?

It’s an ongoing evolution, where we’re always finding new and improved ways of working with each other. In the early days, the design process of emailing back and forth was a bit more cumbersome.

Now, we’ve found a cloud box service that enables file-sharing, co-editing, and tracking changes. The notes function of the service stimulates dialogue in addition to the normal rhythm of calls and emails.

For one of our most recent projects—a design project with a tight timeline—IGW actually came on site and spent a couple of weeks with us. So, we’ve done it a couple of different ways.  

What did you find most impressive about them?

Their relationship management is excellent. We consider them as partners, instead of just a supplier. We’ve been able to foster a strong relationship over the long-term dialogue we’ve had.

Are there any areas they could improve?

We operate against the grain of a typical agency’s expectations, particularly in our unique review process and the specific challenges that we have. They’ve improved by adapting to us over time: now, we design and iterate together as part of the content review.

Do you have any advice for potential customers?

Familiarize yourself with the steps of design. From the outside, it’s easy to be oblivious of how the design workflow goes­­, but it could benefit you to develop an understanding of the different processes.

BACKGROUND

Introduce your business and what you do there.

I work for the Long Island Power Authority. We provide electric services to 1 million customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW (Infographic World)?

We were trying to educate our consumers on important industry and utility initiatives, such as investing in clean energy and more reliable electric grids.

SOLUTION

What was the scope of their involvement?

IGW (Infographic World) provided a team of experienced infographics specialists. They compiled both static and an animated infographics movie that help describe the changing energy grid on Long Island. 

What is the team composition?

There are about five people assigned to our project and I mainly work with the creative director. 

How did you come to work with IGW (Infographic World)?

We did some research on Google and compiled a list of the top five infographics specialists. IGW (Infographic World) mostly stood out because of their cost and their product. They seemed to be in the middle of the cost range that we found, and had produced similar content to the highest end providers.

How much have you invested with them?

We’ve spent around $15,000 with them. 

What is the status of this engagement?

We had worked with them in the past but this project has been ongoing since late 2018. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been tracking the website traffic and YouTube hits on the animated infographic, and we’re very pleased. The internal feedback has been great since we launched the final products, as well. 

How did IGW (Infographic World) perform from a project management standpoint?

They’ve been very good at project management. Their team is organized and have clearly defined roles within the company, which is helpful. They made sure our project was completed during that phase. We have regularly scheduled conference calls, and we also communicate via email. 

What did you find most impressive about them?

Their talent for the value makes them stand out from others. They compete with the best of the best but not for the cost of major global firms. They’re genuinely enthusiastic about what they do, which is the biggest compliment I can give. 

Are there any areas they could improve?

Since we’re a not-for-profit entity, we joke that any price is too high, but they are worth the cost. There’s nothing I think they could do differently. 

Do you have any advice for potential customers?

Be clear on your objectives and follow through on your timeline. Things happen in the world of work, but if you leave something behind, things can fall through.

BACKGROUND

Please describe your company and position.

I am the Owner, Paralegal and Notary of Torres Legal Services, Inc

Describe what your company does in a single sentence.

We help individuals who experience severe personal injuries through accidents receive compensation they deserve.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IGW (Infographic World) to accomplish?

• Search engine optimization
• Website Redesign

SOLUTION

How did you find IGW (Infographic World)?

Online Search

Why did you select IGW (Infographic World) over others?

• High ratings
• Good value for cost
• Company values aligned
• Other

What was the size of IGW (Infographic World)’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Upon moving forward, IGW conducted a thorough audit of our existing website and SEO success (or lack thereof in our case), did a deep dive into the industry and possible keyword targets, studied the competition and came back to us with an overview and a plan of attack on how to accomplish it. We received thorough but to the point deliverables including:

1. Website SEO audit.
2. Keyword target document.
3. SEO strategy implementation document

Once agreed upon, they implemented the plan that they walked us through, which was very impressive in its attention to the detailed and understanding around the exact type of people we were looking to attract and what would be considered truly high-intent keywords vs more so vanity kinds of keywords.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We went from barely showing upon Google at all, to showing up prominently across many high-intent keywords. There has been measurable and attributable growth in our organic traffic to our website. We've also for the first time ever begun to see organic client leads funnel through to us from people landing on specific pages and filling out lead forms_ every one lead is incredibly valuable to us, and we would normally have to pay a LOT of money for any single1, so to be getting organic leads in the door is a HUGE win for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has been phenomenal with project management and all forms of communication. They delivered things quicker than they said they would, and they were never left wondering where they were and when we would get updated.

What was your primary form of communication with IGW (Infographic World)?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I was so impressed with how well they were able to implement successful SEO strategies regardless of the industry. From seeing their other works and clients, they clearly operate these strategies across various sectors, so to be able to do so across so many sectors and see success is very impressive.

BACKGROUND

Please describe your company and position.

I am the CEO & Board Director of August Storck

Describe what your company does in a single sentence.

Food manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IGW (Infographic World) to accomplish?

• Conversion rate optimization

SOLUTION

How did you find IGW (Infographic World)?

Online Search

Why did you select IGW (Infographic World) over others?

• High ratings
• Good value for cost
• Company values aligned

What was the size of IGW (Infographic World)’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to increase the rate of our website users and customers. We hired IGW to redesign our website, in which he would have to accomplish search engine optimization and conversion rate optimization at large. We needed to increase our deals, and IGW helped to accomplish this goal by implementing their full strategies of SEO and conversion rate optimization efforts to improve the B2B leads for our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Their efforts on our website have been so impressive. We have moved up to the first page, and our conversion rate has increased. Generally, we've achieved our goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IGw is a company of experts. They attended to all our needs, and our project with them had no deadlines. Their response rate is the best.

What was your primary form of communication with IGW (Infographic World)?

• Email
• Messaging App

What did you find most impressive or unique about this company?

We had previously worked with some SEO companies, but working with IGW (Infographic World) was our best experience. They have high professionalism and the best in their team.

Are there any areas for improvement or something IGW (Infographic World) could have done differently?

There are no areas of improvement. It was great to watch them do their things.

BACKGROUND

Please describe your company and your position there.

CEO of Medicinal Technologies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IGW (Infographic World)?

IGW was hired to manage campaign. They were to brand product, company and myself, marketing, etc.

What were your goals for this project?

The goals were to brand and market for the product, company and myself.

SOLUTION

How did you select IGW (Infographic World)?

They were selected through Clutch through an interview process between them and several other companies.

Describe the scope of their work in detail.

The scope of work was to create content used to brand and market product, company and myself.

What was the team composition?

The team composed of technical content and creative personnel.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Following months of meeting with IGW and deliberating, I decided to move forward with trust and confidence in granting them management of the campaign. Soon after commencement of the campaign, they decided to allocate the budget to seeking a professional that was in my own sector of the exact same expertise and attach my product to this professional's name. This approach was contrary to what was discussed and agreed upon. Additionally it was offensive. Naturally the contract was severed. They have decided not to return the prorated funds, although in fair judgment they have, seeing as though they jeopardized the entirety of my campaign. For these reasons, neither myself nor colleagues and friends can recommend them.

How effective was the workflow between your team and theirs?

The workflow was moderate.

What did you find most impressive about this company?

N/A

Are there any areas for improvement?

Should be more consistent with what was agreed upon.