Ideal Insight

BACKGROUND

Please describe your company and position.

I am an executive at Ruka Hair

Describe what your company does in a single sentence.

We are Ruka, a UK hair care brand that is dedicated to revolutionising the hair and beauty industry for Black women by creating innovative solutions that cater to their unique hair care needs. Our goal is to provide verified sourcing textures that match Black women's hair and offer healthy hair loss and styling solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Keen understanding of our brand's DNA and creative brief.
• Creation of a TV ad that effectively conveys our brand's message and vision and adaptation of the campaign to different media formats.
• Ensuring of a quick and efficient turnaround while maintaining excellent communication and project structure throughout the entire process.

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

• Pricing fits our budget
• Great culture fit

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Understanding of the creative brief and feedback/development of storyboards. 
• Directing, filming and audio recording across two full-day sessions. 
• Post-production of the main TV ad with several revisions. 
• Completion of the main 30secs TV and adaptation of it to different formats. 
• Completion of 6 social media short videos of the campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to great communication and planning, they were able to successfully complete the project with high standards and meet the tight deadline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Well-structured project management process. They displayed exceptional organisation and professionalism, guiding us through each step of the project with ease. Their attention to detail and ability to anticipate and address potential challenges ensured a smooth and stress-free experience.

What was your primary form of communication with Ideal Insight?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their active listening, understanding and collaborative approach to ensure that every aspect of the project captured the essence of our brand, resulting in a TV ad and social media campaign that authentically represented our vision.

Are there any areas for improvement or something Ideal Insight could have done differently?

We had a very positive experience working with Ideal Insight overall.

BACKGROUND

Introduce your business and what you do there.

I’m an aerodynamics engineer at an aircraft research association.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ideal Insight?

We wanted to create a video that we could use on social media to highlight our work.

SOLUTION

What was the scope of their involvement?

Ideal Insight did video production for us. They came and looked at all the different parts of our business, and then they did a brief of shots to do. Consequently, they started with the shooting process and put together a couple of clips. Ideal Insight also designed creative assets, including video links and types of music to go with them. Their efforts included storyboard writing, video editing, and audio mixing.

Regarding the deliverables, the end product was a three-minute video, which included drone and handheld footage with subtitles and no voiceover.

What is the team composition?

We worked with their project manager, a drone pilot, two ground crew members, and a graphic designer.

How did you come to work with Ideal Insight?

I found them in a Google search and chose them because they were very responsive and delivered good value for the money.

What is the status of this engagement?

We worked together from August–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received compliments on the video that Ideal Insight produced for us.

How did Ideal Insight perform from a project management standpoint?

They were easy to engage with, delivered on time, and led a swift process. Regarding tools, we used email and Microsoft Teams.

What did you find most impressive about them?         

I was happy with their work.

Are there any areas they could improve?

I didn't think there was anything they could improve on.

Do you have any advice for potential customers?

Go to their website and ask for a quote. They'll get back to you within a couple of hours.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director for one of the largest independent building, timber and fencing merchants in the UK

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

We have a unique set of values where we put our staff welfare and responsibility to the communities where we operate the community ahead of profits. We wanted a video which would enable us to share our vision in an engaging and visually eye-catching way, whilst still conveying what we actually do

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to a number of companies and were impressed by Ideal Insights portfolio and the enthusiasm they showed for the project.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We created detailed brief with key messaging that we wished to get across

Who did you work with and what was the feedback process like?

We worked with the senior team at Ideal, George and Rob, along with a selection of their colleagues on the various shoots. Eveyone in the team was engaged, proactive, and professional.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video has been lauded by staff and is now a a key part of our corporate comms and positioning

Describe their project management style, including communication tools and timeliness.

They worked to deadlines and did their best to keep us on track as well! Friendly and communicative to dela with. Flexible and understanding during the editing process

What did you find most impressive or unique about this company?

Their mix professionalism and friendliness.

Are there any areas for improvement or something they could have done differently?

no - all good

BACKGROUND

Please describe your company and your position there.

I'm the B2C Marketing Lead for the UK's leading careers platform for students and graduates.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

We wanted to create a brand film that encompassed the thoughts, feelings and emotions of the key personas within our target audience - positioning us as the brand that best understands them, a film that is emotive and leaves them feeling inspired in order for us to utilise the film in our digital brand awareness launch for September

SOLUTION

How did you select this vendor and what were the deciding factors?

We sourced around 5-6 different agencies, and requested proposals from each of them following an initial call. With this, we found Ideal best understood what we were about as a brand and the impact we wanted to have with this campaign. Also the fact that they had worked with similar brands like Unite Students gave them that added edge as well.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we had a Creative Onboarding Call where we laid out and agreed what the key deliverables and impact for the film and wider campaign were. Also any initial thoughts we had re the storyline direction & personas, and agreed timelines for the campaign.

They then did all of the casting/sourcing for us, and set up the initial script - which we worked together to finalise both before filming and on the day. We then had two days of filming which they sorted the locations for us before 2-3 rounds of edits to produce the final versions - one full length 1-min brand film and 1 short version for paid social.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with our dedicated account manager, as well as a director and camera operator and production assistant - all of them were absolutely fantastic in responding to feedback, adapting quickly to what we needed and ultimately producing a stand-out film for us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have just launched the campaign today but initial feedback from the wider company has been overwhelmingly positive.

How effective was the workflow between your team and theirs?

Excellent - feedback and comms were quick and always got what we needed.

What did you find most impressive or unique about this company?

I think what was particularly excellent was that their ethos/values and style of working were very aligned to ours - being hyper flexible and adapting to make sure we got the job done to the best level of what we were after, despite the limited time frame we gave them.

Are there any areas for improvement or something they could have done differently?

Not from our side! Although perhaps we could have done some of the editing feedback as written and then met on a call to clarify everything we meant, as inevitably things can get lost in miscommunication over email. However, that's a very small point that didn't really negatively impact the project in any way, and one for us to take forward to!

BACKGROUND

Please describe your company and your position there.

I'm Senior Partner Marketing Manager at GoCardless, a payments fintech company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight?

We wanted to showcase how users can get the benefits of using GoCardless by integrating it into some of the leading software platforms they may use to run their business, such as Xero and QuickBooks. We needed highly produced demo videos to show the benefits and worksflows.

SOLUTION

How did you select this vendor and what were the deciding factors?

We tendered three agencies and selected Ideal Insight based on their understanding of our needs, portfolio and pricing.

Describe the project in detail and walk through the stages of the project.

Ideal Insight worked with our designers on the look and feel of the videos to ensure consistency. We provided scripts and worked with them to capture footage from the products. Ideal Insight edited the videos, adding motion graphics, typography and adding a ton of production value in post. They also worked with us to source VO artists that suited our brand.

How many resources from the vendor's team worked with you, and what were their positions?

They assigned and account manager and production manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

These videos play a key role in winning and supporting new merchants. Collectively they have had thousands of views, and we've linked them to major improvements in our user journey.

How effective was the workflow between your team and theirs?

They showcased great collaboration and flexibility. As we continued to work on projects Ideal Insight's production manager became very familiar with our products to the point he was almost self-sufficient.

What did you find most impressive or unique about this company?

Great attention to detail, flexibility and highly invested in the relationship.

Are there any areas for improvement or something they could have done differently?

Perhaps the only constructive advice I could give is that as our working relationship progresses, to proactively offer us more consultation and thought leadership on how demo video content is evolving and changing to help us make the best content.

BACKGROUND

Please describe your company and your position there.

I am the managing director of a company that produces and applies an antimicrobial coating system to many different within the construction industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

We wanted to send a clear message to the construction industry that our product would be advantageous to areas of interest and that we have a product that would be able to give surfaces 99.9% anti bacteria and antimicrobial protection to areas that had heavy use by the general public

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended to Ideal Insight by an existing client who could not recommend them highly enough.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

A full initial planning meeting took place and decisions were made on how to move forward with a story board - several follow up meeting were had in order to finalise.

Who did you work with and what was the feedback process like?

We had our own project manager and a team who we dealt from beginning to end, giving us confidence all the way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been specified on several projects as a direct result of the video produced.

Describe their project management style, including communication tools and timeliness.

Our project was dependent on many factors, we were held up by various test results, this was caused by a third party. Ideal Insight were patient and reassured us that the project would be completed as soon as they had all relevant details and they were as good as their word.

What did you find most impressive or unique about this company?

They provided total service tailored to our needs in a very specialized and important industry.

Are there any areas for improvement or something they could have done differently?

Through very difficult times during the pandemic - Ideal Insight were always available for us. So for us, we have no notes of improvement.

BACKGROUND

Please describe your company and your position there.

I'm the Senior Content Marketing Executive for a global BPM company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

We were looking to create crisp, concise client testimonial videos with some of our most valued customers in the UK.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Ideal Insight through online research. Their positive reviews on the internet were what motivated us to choose them for the first time and we have worked with them on multiple projects since then.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

For all of our projects, we usually start with giving the team a brief about the client, their business scenario and relations with our company. We then create a question bank for the interview. Ideal Insight's team then goes down to the shoot location with their crew (on our behalf) and conducts the interview. They are very flexible in terms of availability and even make arrangements for us to oversee the shoot via Zoom.

Who did you work with and what was the feedback process like?

We have worked with multiple videographers in the team and all of them have been very professional. Our account director Nick is always helpful & accommodating to our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos shot by Ideal Insight have been highly valuable for our business. In addition to helping us reach out to new customers via social media channels, these videos have also been well-received in key board meetings with prospects.

Describe their project management style, including communication tools and timeliness.

Ideal Insight's management style was very professional yet flexible. They are very clear with communication and have always delivered our projects well on time.

What did you find most impressive or unique about this company?

Since we manage the shoots remotely, the Ideal Insight team really takes it upon themselves to make the client feel comfortable - almost acting like an extension of our team.

Are there any areas for improvement or something they could have done differently?

No complaints.

BACKGROUND

Please describe your company and your position there.

I am the founder of Miti LTD. We combine product design and nature to build sustainable designs. We focus on creating unique and versatile household products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight?

We needed someone to manage our social media accounts. Create content and do regular posting while also building a wider engagement through ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and Ideal Insight were highly recommended. This gave us the trust to use their services.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, they helped us create strategies to find our best audiences on both Instagram and Facebook. They then created content, wrote captions and researched the best hashtags for each post they will share. After 3 months, they started creating and managing our social media ads.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an accounts manager, social media manager and ads manager. A team of 3 in total.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Instagram went from 0-400 in a space of 3 months without doing any trading.

How effective was the workflow between your team and theirs?

We would have regular meetings with the ads manager and he would brief us on all the steps that have been taken - also made sure to drop a weekly email informing us on the progress of campaign.

What did you find most impressive or unique about this company?

They're very knowledgeable when it comes to the services they offer compared to companies I have worked with before

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the Executive Officer for a charity that seeks to reduce road casualties in Greater London

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight?

We needed a company to take an innovative approach to creating short social media films that addressed night-time road safety issues

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted three companies after a tender process. This company reflected the best ideas, and was affordable and trusted due to a previous success

Describe the project in detail and walk through the stages of the project.

After an initial meeting with stakeholders the company drew up eight themes and storylines, understanding our aspirations they guided us to the best platforms and then refined the six chosen themes, working to a tight timetable made more difficult due to Covid restrictions

How many resources from the vendor's team worked with you, and what were their positions?

We worked via the Account Manager with the creative team who were very accessible, and then with the team who placed the media and reported back

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Road safety is often a hard topic to achieve engagement in, but the videos resulted in a high level of views and the cost to us per click through to our website was 0.02p which is excellent value.

How effective was the workflow between your team and theirs?

The Account Manager was quick to respond and understood the unique stance of our organisation in that there were multiple stakeholders paying into the campaign who each required an input and bespoke feedback on the campaign

What did you find most impressive or unique about this company?

We appreciate their innovation and speedy knowledge gathering that produced excellent short social media films. They addressed different aspects of the overall campaign aim

Are there any areas for improvement or something they could have done differently?

We were able to afford a repeat of the campaign a year later, so the assets are still held in high regard and remain well received by the target audience. Feedback from stakeholders raised an unforeseen issue with one of the films but the company was quick to address this in order to achieve stakeholder satisfaction, so I cannot think of anything they should or could have done differently.

BACKGROUND

Please describe your company and your position there.

I work for a London based events venue and I am the Senior Sales Planner there. I was tasked with showcasing our venue in the best way with new video content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

We hired Ideal Insight to project manage, film and edit the video and put together one minute of footage, that showcases our brand and entices people to book with us.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through an initial search on Google. We have to take 3 options to the decision-maker and compare and contrast. Our deciding factor came down to the fact that we felt we received a very professional experience with Nick at Ideal Insight and that he fully understood what we wanted.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The video is a one-minute promotional video as well as 7 smaller videos of our premium spaces. We had initial discussions, then two shoot days, 3 rounds of edits and then the final video.

Who did you work with and what was the feedback process like?

I worked with Nick to discuss what we wanted and Rob on the two days of filming. Both were very professional, understood what we wanted and were helpful to respond. They really delivered exactly what we wanted.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had some really good feedback from clients and competitors with regards to the product. We are having the video embedded into our website which enables us to quote our clients and include these videos. In the current climate, this helps us sell.

Describe their project management style, including communication tools and timeliness.

They were concise and clear with how the whole process would work. They understood what we wanted.

What did you find most impressive or unique about this company?

I think they were very flexible, professional and slick with their delivery.

Are there any areas for improvement or something they could have done differently?

I appreciate there is a large amount of work that goes into editing, but we probably could have done with a few more rounds of edits, however our budget wasn't able to allow for anymore.