Mobile App Dev for Food & Beverage Company
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Mobile App Development
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React Native Android App Development iPhone iOS App Development Hybrid & cross platform apps
- Confidential
- July 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"HySclarer's project management has been outstanding."
- Food & Beverage
- Tring, England
- 201-500 Employees
- Online Review
- Verified
HySclarer has developed a cross-platform mobile app for a food and beverage company. The team has handled the entire process, from discovery and design to development, AI integration, testing, and support.
HySclarer has delivered a high-quality mobile app, resulting in over 500 downloads and a 25% increase in average session duration within the first month. The team has outstanding project management, meeting all milestones on time, communicating clearly, and collaborating effectively with the client.
BACKGROUND
Introduce your business and what you do there.
I'm the head of digital at Huel, a food and beverage company. We provide complete food simply delivered, including all 26 essential vitamins and minerals, protein, essential fats, carbs, fiber, and phytonutrients. We've sold over 400 million meals to over 150 countries.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with HySclarer?
We needed help with mobile app development and AI integration.
SOLUTION
What was the scope of their involvement?
HySclarer has handled the end-to-end delivery of the project, starting with discovery and moving through design, development, and ongoing support. We've engaged them with three core objectives in mind:
- Mobile app development: We need a cross-platform mobile app (iOS and Android) that serves as a dedicated channel for one of our key user bases. The goal is to deliver a smooth, intuitive experience with strong UI/UX and ensure scalability for future feature rollouts.
- AI integration: We want to incorporate advanced AI-driven features, specifically text generation capabilities, into the platform to improve personalization and engagement. This is important for us as we explore how AI could support Huel's long-term vision of delivering smarter, more customized user experiences.
- UX and iteration: We want to go beyond a simple MVP by creating a product that feels polished from day one while maintaining room for continuous improvements. We want to launch the first iteration quickly, then progressively add enhancements such as UX refinements, bug fixes, and feature expansions based on real user feedback.
In short, HySclarer has been brought in not only to execute the technical build but also to be a strategic partner in helping us navigate how mobile and AI could add long-term value to Huel's digital ecosystem.
HySclarer has conducted workshops and collaborative sessions using FigJam to understand our user base, business goals, and technical requirements. They've designed a user-friendly and visually consistent mobile app experience using Figma. The deliverables include wireframes, interactive prototypes, and a full design system for scalability.
HySclarer has built a cross-platform app for iOS and Android using React Native. This covers both frontend development and backend integrations to support user flows and data handling. The team is designing and building an AI-powered text generation module tailored to one of our platform's core functions, enabling us to explore new ways of engaging and adding value for users.
HySclarer has implemented rigorous quality assurance, functional testing, and bug fixes to ensure stability and performance at launch. The team manages CI/CD pipelines, app publishing, and deployment to app stores. HySclarer provides continuous enhancements, including UX polish, new feature rollouts, bug fixes, and post-launch support.
What is the team composition?
We've worked with a 10-member team from HySclarer. The team includes a project manager, technical architect, frontend developer, two backend developers, business analyst, UI/UX designer, QA specialist, and DevOps resource. Additional specialists have been brought in at specific stages as needed.
How did you come to work with HySclarer?
We found HySclarer through an online search while exploring top-rated service providers for mobile app development and AI integration. After shortlisting five companies, we ran an RFP process, and HySclarer stood out as the most professional and well-prepared partner.
We chose HySclarer because they were the most polished and forward-thinking among the companies we considered. From the very first call, every team member was professional, knowledgeable, and confident in their role. What really stood out was their ability to clearly explain not just how they would deliver our project but also how we could leverage AI in the future. Compared to the other firms, HySclarer gave us the most confidence that they could execute at a high level while also guiding us strategically.
How much have you invested with them?
We've invested in the range of $10,000–$15,000 on this engagement with HySclarer. This covers discovery, design, cross-platform development, AI feature work, and ongoing support.
What is the status of this engagement?
We started working with HySclarer in July 2024, and the engagement is still ongoing. The first version of the mobile app has already been published, and we continue to work with HySclarer on follow-up enhancements, AI feature development, and ongoing support.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
HySclarer's project has delivered several measurable outcomes that demonstrate progress and success:
- Published mobile app: The first iteration of our cross-platform mobile app is live on both iOS and Android, providing a seamless user experience for one of our core user groups.
- High-quality design: The Figma-based UI/UX designs have been thoroughly tested and implemented, resulting in a polished, intuitive interface that users find engaging.
- AI feature development: The AI text generation module is actively in development, laying the groundwork for enhanced personalization and smarter user interactions.
- On-time delivery: All key milestones from discovery to deployment have been met on schedule, reflecting HySclarer's strong project management.
- Ongoing support and iteration: HySclarer continues to deliver bug fixes, UX refinements, and new feature enhancements, ensuring the app evolves based on real user feedback.
These outcomes collectively demonstrate that HySclarer has not only met but exceeded our expectations in both quality and reliability.
We've already observed several quantifiable indicators of success:
- App downloads: The first iteration of the mobile app has achieved over 500 downloads within the first month of launch.
- User engagement: Early analytics show an average session duration increase of 25% compared to previous digital interactions, indicating higher user engagement.
- Bug resolution and stability: HySclarer's QA process has maintained a 99% crash-free rate across iOS and Android devices.
- Iteration speed: Follow-up feature requests and UX enhancements are being implemented rapidly, with most updates deployed within 1–2 weeks of approval.
These metrics reflect the tangible impact of HySclarer's work on the overall user experience and the stability of our platform, while also demonstrating their efficiency in delivering enhancements and support.
How did HySclarer perform from a project management standpoint?
HySclarer's project management has been outstanding. Their project manager and team have maintained clear communication, provided timely updates, and consistently ensured that milestones were met on schedule. They've been proactive in anticipating needs, ready to act when feedback was provided, and extremely organized in coordinating tasks across the 10-member team. Overall, all key deliverables have been delivered on time, and the team has been very accommodating given the time zone difference between the US and India.
Our primary form of communication with HySclarer is Slack for day-to-day messaging, supplemented by twice-weekly meetings on Microsoft Teams for updates, reviews, and planning. This combination ensures clear, real-time communication and smooth project coordination.
What did you find most impressive about them?
What impresses us most about working with HySclarer is their collaborative discovery process and strategic approach. From the very beginning, they've involved us in early research and design discussions, actively sought our feedback, and proposed thoughtful solutions of their own. Their ability to combine technical expertise with a clear vision for AI integration and UX makes them stand out. Every team member we've interacted with is professional, knowledgeable, and confident in their role, which makes the entire partnership seamless and highly productive.
Are there any areas they could improve?
Overall, HySclarer has been highly professional and effective throughout the project. The only minor area for improvement would be scheduling occasional afternoon meetings to better align with our US time zone. That said, this hasn't affected the quality or timeliness of deliverables, and the team has been very accommodating in managing the time difference.
RATINGS
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Quality
5.0Service & Deliverables
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Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS