Halo Lab

BACKGROUND

Please describe your company and your position there.

Fusebit provides Embedded integrations tailored to SaaS vendors and delivered on demand. My role is Head of Product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Halo Lab?

We needed a brand identity and a website developed quickly and professionally to support our outbound sales motion. This would give our startup credibility and improve our success rate at B2B sales. We were too small to support an in-house design team, so we sought out an agency to help us.

What were your goals for this project?

Deliver a brand identity and website design that was professional and appealed to our target buyer.

SOLUTION

How did you select this vendor?

We evaluated a few designers and agencies that we were referred to. We had worked with Halo Lab in a previous company and they offered a full range of services: logo design, UX/UI design, illustration, and motion graphics all in-house. That made it an easy decision versus hiring individual specialist designers and a project manager.

Describe the project in detail.

For our brand, I wrote a quick brief describing our target company and buyer, and they pretty much took it from there. They led the logo design, brand color selection, typography, and pretty much all other aspects. We were presented with multiple options at every stage and we narrowed it down to what worked for us.

For our website, I developed an overall idea of the content pieces we wanted, and we also provided a list of websites we liked and did not like. Halo Lab did its own research of our industry and proposed a wireframe. We worked on copy to fill it out and then moved on to the UI design phase. After we iterated, we also brainstormed what illustrations we wanted, and they pretty quickly came up with a concept that we liked, and which they implemented.

What was the team composition?

We worked with an account manager and a project manager for the most part. A designer, illustrator, and art director were all involved, but we worked through the account and project manager for the most part. Most communication was written via Figma and Slack.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After the design phase, we implemented the website in React and rolled it out. We've also rolled out the brand identity across social media and in presentations. So far, the feedback has been positive and I think we met our goal of putting forth a professional and attractive identity for the company.

How effective was the workflow between your team and theirs?

Most communication was managed via Google Docs, Figma comments, and Slack. We had one or two in-person meetings. Overall communication was good and they were very responsive... letting us know when they would be off for holidays, etc. Sometimes we found it difficult to communicate ideas in writing, which led to some wasted effort -- in the future, I would prefer more in-person meetings to avoid miscommunication and wasted work.

What did you find most impressive about this company?

My favorite part is the variety of skills Halo Lab brings under one roof. They are skilled at logo/brand design, UX/UI design, illustration, and motion graphics. They also do application design, which we didn't use for this engagement. That made it super easy for me to know that my needs would be taken care of. Artistically they are very strong and creative and the work they turned over was top quality. Halo Lab frequently surprised us with unique ways of handling problems.

Are there any areas for improvement?

As I mentioned above, communication can be improved in certain cases. When things get more complex, Slack and Figma comments frequently don't capture the nuance, which can cause the designers to waste effort. I would prefer in-person meetings directly with the team in such situations, to help resolve things quickly before work starts and effort is wasted.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and head of product for a technology company. We work on enterprise software as a service solution for qualitative research including audio and video data.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Halo Lab?

We had marketing needs for our website as well as design needs for the product in the application.

SOLUTION

What was the scope of their involvement?

Halo Lab redesigned our simple website. Their team created and added pages, integrating more functionality. While maintaining our brand image, they also rebuilt existing pages. Their team also built or reshaped every flow in the platform including the upload, registration, exporting, and analysis processes.

From scratch, Halo Lab also designed the marketing components of the platform. The website consists of the application that’s accessible to users only as well as the main, public site. Their team created the publicly accessible part of the platform, including the homepage, services, and about us sections.

What is the team composition?

We’ve worked with two teammates, usually a project manager and a designer. We had a main point of contact, but also communicated with the designer. Our team had access to both people at all times. Different people have worked with the team to support the project too.

How did you come to work with Halo Lab?

Our team was looking for design help, which we posted online. Halo Lab applied, shared their portfolios, and completed a smaller task for us successfully. After that, we decided to bring them on for the entire design project.

How much have you invested with them?

We’ve spent between $25,000–$50,000 on the project.

What is the status of this engagement?

We began collaborating in October 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with Halo Lab. We’ve received a lot of positive feedback, especially on the marketing site’s aesthetics, which their team designed from scratch. At this stage, we don’t have any metrics for the website.

How did Halo Lab perform from a project management standpoint?

We’ve used Slack to communicate, which has been important for integrating their team into our workflows. Figma and Vision have also been helpful project management tools. They’re always available and have communicated frequently. Their team has been responsive.

What did you find most impressive about them?

Halo Lab works hard to produce good results at a reasonable price. They care about the final deliverables.

Are there any areas they could improve?

They could provide more structure to our team because we’re small and not always focused on design. It could be helpful, but that would be them trying to fill our gaps.

Do you have any advice for potential customers?

As with anything related to design, give good guidance and feedback. Optimize their capabilities. Take advantage of the collaboration because the Halo Lab team is good at their work.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Mobalytics, a company that provides analytics for gamers. We help people understand their strengths and weaknesses and how good they are in a specific game. Then we give them advice on how to improve. We’re a coach for video gamers.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Halo Lab?

We needed help designing the first version of our gamer coaching platform.

SOLUTION

What was the scope of their involvement?

Halo Lab designed the first version of our product from scratch. They were primarily responsible for the design, but they provided us with some interesting ideas in terms of the UI, as well. They completed much of their work using Sketch and Photoshop.

What is the team composition?

We worked mostly with a project lead and a designer, but the team grew to accommodate our needs. For instance, when we needed to design icons for the interface, they added one more designer who specialized in icon designs.

How did you come to work with Halo Lab?

I found them on Dribbble and liked their portfolio.

How much have you invested with them?

We spent between $50,000-$100,000.

What is the status of this engagement?

We worked together from June 2016–February 2019, but we still go to them with small requests when necessary.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our users have said that they like our design and are excited about the product. Many industry experts have said that we have the best design when compared to our competitors.

How did Halo Lab perform from a project management standpoint?

We communicated easily using Slack. Though there is a significant time difference for our teams, we never had any problems. Halo Lab was always extremely professional. They were willing to get on a call with us whenever we needed.

What did you find most impressive about them?

I was most appreciative of their ability to provide us with designers for specific needs. They are talented professionals who are ready to propose their own ideas, which made for an exciting work environment.

Are there any areas they could improve?

No, they accomplished everything we asked of them.

Do you have any advice for potential customers?

Understand what it is that you want to achieve. You need to have goals in mind, along with some type of vision. Being able to articulate what you’re trying to achieve will save you and the designer a lot of time.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of Need/Want.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Halo Lab?

We hired Halo Lab to provide ongoing support for various design projects. Ultimately, we wanted someone who we could depend on for a regular basis. 

SOLUTION

What was the scope of their involvement?

Among the multiple projects Halo Lab supports, they design entire websites for us, doing the interface design and illustrations. They also help create the graphics for our packaging and do photo-editing for our e-commerce needs. We assign them a task and they return with a final product according to our requirements.

What is the team composition?

We’ve consistently had one main point of contact who we communicate with and assign tasks to. However, other key members handle projects depending on the expertise needed. 

How did you come to work with Halo Lab?

I came across Halo Lab after looking through various portfolios. We really liked their style and, after setting up a meeting, enjoyed their communication approach. They were the right mix of price, talent, and style. 

How much have you invested with them?

We spend between $1,000–$2,000 per month, on average. Over the two years, we’ve spent in the $10,000–$25,000 range. 

What is the status of this engagement?

We began working together in June 2017 and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Having their support has allowed us to have a lean team with plenty of talent. Their efforts have been critical for us to operate and continue having ongoing projects for our business. 

How did Halo Lab perform from a project management standpoint?

Working with one main point of contact makes the process run smoothly for us. They liaise with their internal team and delegate tasks as needed. Primarily, we use Basecamp for all communication. 

What did you find most impressive about them?

The value we get from them and their quality work set them apart from others. We get high-quality work from their team for a great cost. 

Are there any areas they could improve?

There’s nothing I’d suggest they improve.

Do you have any advice for potential customers?

Communicate with their team as much as you can. If they know the exact style you’re looking for, they’ll be able to replicate it. If not, they’ll produce something else amazing but in the wrong direction. 

BACKGROUND

Please describe your company and your position there.

I’m a serial entrepreneur in the media and IT sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Halo Lab?

We hired them to create the UI/UX and web design of an e-commerce gift shop.

What were your goals for this project?

To achieve a creative, trustworthy, and unique online gift shop.

SOLUTION

How did you select this vendor?

We checked the portfolio of various companies, looking at 3–4 different firms. We chose Halo Lab because of the personal touch we received from the beginning, and the skill sets their portfolio reflects.

Describe the project in detail.

I worked along with Halo Labs on the wireframes. They then did the UI/UX and web design of our e-commerce shop.

What was the team composition?

I had constant communication with the project manager and lead designer. On their end, they had a team of people they contributed creative ideas and further design elements.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Halo Lab did amazing work. However, I never proceeded with that particular project as a couple of more appealing business opportunities came up that required my full attention.

How effective was the workflow between your team and theirs?

It was excellent. We used Slack and Basecamp.

What did you find most impressive about this company?

Their communication and adherence to time commitments.

Are there any areas for improvement?

I don't have anything particular in mind.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Glance Tech, a consumer electronics company based in Singapore.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Halo Lab?

We needed support developing the UI/UX of our iOS and Android app, which was established internally. The app was designed to function as a back-pocket app, so the key experience is in its communication with the hardware device.

SOLUTION

What was the scope of their involvement?

Halo Lab designed the UI/UX for our app which displays information from all of a user’s devices (e.g., wearables, smart home devices, web services). 

During the initial two-month design phase, the team developed a sleek UI. They managed the entirety of the app’s informational design, animating patterns of information appearance and disappearance, fade-ins and fade-outs, and length of the display. They streamlined the onboarding flow to display relevant information on the screen for each step. The team also built integration capacities to have the relevant information appear on its display.

The implementation phase involved simplifying designs, finding new approaches, and developing icons. Working with our manufacturing team, Halo Lab helped improve the design of the printed onboarding document which is the first thing customers encounter. The team redesigned our investment deck and developed an icon for Google Play in accordance with our guidelines.

What is the team composition?

We worked with two dedicated designers, a project manager, an accountant, and one other team member who provided support.

How did you come to work with Halo Lab?

Halo lab was recommended by a friend due to their responsiveness, creativity, and affordability. Their team also wanted to work with creative startups from overseas, so we decided to partner with them.

How much have you invested with them?

The initial commitment was a fixed cost of $3,000. We later spent around $100/hour, which totaled $300–$900/month depending on our needs.

What is the status of this engagement?

We worked with Halo Lab from February–July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Users were excited about the design, describing the display as straightforward and clean. Halo Lab simplified the app’s interface to make the on-screen info more accessible at a glance. By creating special animations, they ensured that all information is both actionable and non-disruptive to users, which was everything we expected.

How did Halo Lab perform from a project management standpoint?

Communication was always clear. We mostly connected by Slack but also used Skype when we needed audio and Google Drive to share information. We developed specific channels between Halo Lab and our hardware team, which allowed our team to implement their designs. 

If they ran into any roadblocks, they weren’t afraid to address it, which is what I expect from partners. They communicated issues early to find solutions quickly.

What did you find most impressive about them?

They know what to do. Transparency is the most important component when working with a team. Halo Lab was transparent about deliverables and any challenges their team was facing.

They followed our internal Scrum practices. The team delivered results iteratively, which allowed us to track progress and understand our next period of development. Going over the deliverables and tracking our cost allowed us to optimize on the fly.

Are there any areas they could improve?

This was my first experience working with a dedicated UI/UX team, and we’ve never been disappointed or regretted committing to our collaboration. There isn't any constructive feedback I could give them.

Do you have any advice for future clients of theirs?

Make accurate requirements and don’t expect to receive more than what’s included in the proposal.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Room Six Holding, a party and wedding supply company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Halo Lab?

We were looking for a web and UX design for our company.

SOLUTION

What was the scope of their involvement?

We’ve done a few projects with Halo Labs. Their team helped us developed our WordPress site and ensured our pages were mobile friendly. They designed our customer journey and UX. In addition, they’ve done various coding tasks for us.

What is the team composition?

They provided a dedicated team of project managers to serve as our main points of contact.

How did you come to work with Halo Lab?

I found Halo Labs on Upwork. After seeing their portfolio, I hired them for my projects. We’ve continued working together because we’re always on the same page and they’re a friendly team.

How much have you invested in them?

We invested $30,000–$50,000 in their services.

What is the status of this engagement?

The project ran from October–December 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The designs they’ve created for our business are modern and fresh. We have a fully functioning mobile website, which helps stabilize our position as a leader within our market. All of the projects we’ve done with them have been successful.

How did Halo Lab perform from a project management standpoint?

They managed the project well. Every timeframe was realistic and they delivered work on time. We used Skype, Figma, and Invision to manage the work. I felt no need to track their hours because of the trust I had in them.

What did you find most impressive about them?

They perfectly met my expectations—working with them felt like an extension of my in-house team. I always trusted the quality would be high. They were open-minded and willing to discuss things from a different point of view professionally.

Are there any areas they could improve?

There were a few occasions where we weren’t on the same page, such as the look of some items. Other than those instances, I was delighted with their team.

Do you have any advice for potential customers?

If you’re open about what you want, you’ll have a successful project. I’d recommend hiring them.

BACKGROUND

Please describe your company and position.

 I am the CEO of a software company.

Describe what your company does in a single sentence.

Document management system

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Halo Lab to accomplish?

• UI theme design

SOLUTION

How did you find Halo Lab?

Online Search

Why did you select Halo Lab over others?

High ratings

How many teammates from Halo Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Theme design for webapp

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The design is not yet implemented but we are happy with it

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management!

What was your primary form of communication with Halo Lab?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of their work within a short timeline impressed us.

Are there any areas for improvement or something Halo Lab could have done differently?

Happy with everything so far

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a finance workflow automation and spend management platform for businesses of all sizes across North America and MENA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Halo Lab?

We needed to rebrand our company and move from being a local company to a global company.

SOLUTION

What was the scope of their involvement?

Halo Lab provided a complete rebranding for our company. The team carried out our brand strategy, competitive brand research, brand design, website design, and web development. The team delivered Figma designs and a Webflow website.

What is the team composition?

We worked with 2–5 teammates from Halo Lab.

How did you come to work with Halo Lab?

We found them through an online search. We chose them because they had high ratings, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from February–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a really good time working with Halo Lab. They were an excellent team.

How did Halo Lab perform from a project management standpoint?

Halo Lab’s communication was top-tier. We communicated via virtual meetings, email, and a messaging app. Since we were on Slack together, we were able to get rapid feedback.

What did you find most impressive about them?

Halo Lab’s project managers were top-tier.

Are there any areas they could improve?

There’s nothing we can come up with.

BACKGROUND

Please describe your company and position.

I am the Digital Transformation Lead of Stay. (formerly MW Expat)

Describe what your company does in a single sentence.

Stay (MW Expat) is a digital insurance brokerage that helps international residents in Germany choose, buy, and manage the right health insurance, pension, and related protection products with clear advice and end-to-end support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Halo Lab to accomplish?

• New Branding
• Website redesign
• Digital Platform design
• Marketing assets (motion, different types of media)

SOLUTION

How did you find Halo Lab?

Online Search

Why did you select Halo Lab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Halo Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included branding, website and platform design, motion, and social media assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is still under development

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management process was smooth and well-structured, with clear expectations and deadlines that were consistently met. Communication was easy and efficient throughout the collaboration.

What was your primary form of communication with Halo Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am impressed by their deep dive into the user flows and their attention to the details

Are there any areas for improvement or something Halo Lab could have done differently?

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