Growleads

BACKGROUND

Please describe your company and position.

 I am the System and Software Engineer of an information technology company 

Describe what your company does in a single sentence.

Fintech software provider selling payment and reconciliation tooling to finance teams. Adapt this to your actual category, such as payments platform, accounting software, or treasury tooling. Fintech software provider selling payment and reconciliation tooling to finance teams. Adapt this to your actual category, such as payments platform, accounting software, or treasury tooling.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growleads to accomplish?

• We engaged Growleads to run multi-channel outbound across email and LinkedIn and to book qualified meetings directly into our sales calendar. Our founders had been doing outreach themselves and could not sustain it. The goal was to hand over prospect research, messaging, outreach, and appointment setting to a team that could keep it running consistently.

SOLUTION

How did you find Growleads?

Linkedin

Why did you select Growleads over others?

Other

How many teammates from Growleads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ICP definition; prospect research; list building; LinkedIn connection campaigns; LinkedIn DM sequences; cold email sequences; multi-channel follow-ups; objection handling; lead qualification; calendar management; appointment setting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We moved from founder-led outreach to a managed outbound motion within the first few weeks. Meetings started appearing in our calendar consistently, and the context notes meant our team walked into calls prepared. Show-up rates improved as the qualification criteria tightened, and the campaigns gave us a much clearer picture of which segments actually responded to our offer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery was reliable and communication was easy. Assets and reports came on time, and the team was quick to adjust targeting or messaging when we shared feedback after calls. They checked in regularly without creating unnecessary meetings, which suited our small team.

What was your primary form of communication with Growleads?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out was how well the LinkedIn and email channels were sequenced together. The messaging was aligned, the timing was deliberate, and prospects recognized us by the time we spoke. It felt like one campaign rather than two disconnected channels.

Are there any areas for improvement or something Growleads could have done differently?

Early on, a few booked meetings were slightly outside our ideal company size. We tightened the qualification criteria together and the issue was resolved quickly. It would have been useful to lock those filters down before the first campaign went live.

BACKGROUND

Please describe your company and position.

I am the Founder of Finicrm

Describe what your company does in a single sentence.

Marketing technology SaaS company selling software to B2B marketing and revenue teams. This can be adapted for any SaaS company using Google Ads for demos, trials, or qualified leads.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growleads to accomplish?

• We hired Growleads to manage Google Ads for our B2B SaaS platform and improve the quality of leads coming from paid search. Our previous campaigns were generating clicks, but the intent and conversion quality were inconsistent. The objective was to improve keyword targeting, reduce wasted spend, optimize landing pages, and generate more qualified demo requests.

SOLUTION

How did you find Growleads?

Online Search

Why did you select Growleads over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Growleads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growleads reviewed our existing Google Ads setup, campaign structure, keyword strategy, conversion tracking, and landing page flow. They rebuilt and optimized search campaigns around high-intent B2B keywords, improved ad copy, added negative keywords, and monitored lead quality closely. They also provided recommendations for landing page optimization so paid traffic had a clearer conversion path.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growleads helped improve the efficiency of our Google Ads campaigns and reduced wasted spend from low-intent searches. We saw better lead quality, more relevant demo requests, and clearer visibility into which keywords were contributing to pipeline. The campaign became easier to evaluate because reporting focused on conversions, CPL, and lead quality instead of only impressions and clicks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was organized and responsive throughout the project. They shared clear updates, delivered optimizations on schedule, and responded quickly when we needed changes to campaign direction or landing page messaging. Their reporting made it easy for our team to understand what was being tested and why.

What was your primary form of communication with Growleads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part was their practical understanding of B2B SaaS paid acquisition. They did not chase traffic for the sake of traffic they focused on buyer intent, conversion optimization, and lead quality. Their recommendations were clear, actionable, and tied to pipeline generation.

Are there any areas for improvement or something Growleads could have done differently?

We would have liked more creative ad copy variations in the first month. Once we shared that feedback, the team increased testing and improved the campaign structure. Overall, the collaboration was positive and the campaigns became much more focused.

BACKGROUND

Please describe your company and position.

I am the Co-Founder

Describe what your company does in a single sentence.

CRM software provider serving B2B sales and customer-facing teams. Replace with your actual SaaS category, such as CRM platform, sales engagement platform, or customer success software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growleads to accomplish?

• We engaged Growleads to support founder visibility while also generating qualified opportunities through email and LinkedIn outbound campaigns. Our objective was to build trust in the market, increase engagement with the founder profile, and create more sales conversations with relevant B2B buyers.

SOLUTION

How did you find Growleads?

Online Search

Why did you select Growleads over others?

• High ratings
• Pricing fit our budget

How many teammates from Growleads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Optimised the founder's LinkedIn profile.
• Helped define content themes and suggested post ideas.
• Supported founder branding and thought leadership on LinkedIn.
• Built a targeted list of prospects based on our ideal audience.
• Ran LinkedIn outreach and email outbound campaigns.
• Wrote and tested different outreach messages.
• Managed follow-ups with prospects.
• Regularly improved the campaigns based on connection requests, email replies, response quality, and the number of meetings booked. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased our founder's visibility on LinkedIn.
• Generated more relevant conversations through LinkedIn and email outreach.
• Improved awareness of our company among prospects before the first meeting.
• Led to better-quality meetings with more qualified prospects.
• Helped build a stronger and more consistent top-of-funnel pipeline. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Maintained clear and consistent communication throughout the project.
• Delivered content, outreach sequences, and campaign reports on time.
• Responded quickly to feedback and requested changes.
• Adjusted messaging and targeting whenever needed.
• Shared practical recommendations that helped improve campaign performance without making the process overly complex. 

What was your primary form of communication with Growleads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Combined founder branding with LinkedIn and email outreach instead of treating them as separate efforts.
• Built credibility through consistent LinkedIn content and thought leadership.
• Turned that visibility into meaningful conversations with the right prospects.
• Created a more effective lead generation process by combining personal branding with outbound outreach. 

Are there any areas for improvement or something Growleads could have done differently?

• More structured monthly strategy review sessions would have been helpful.
• Additional competitor insights and benchmarking could have added more value.
• Day-to-day execution was reliable and well managed.
• The team was responsive and quick to implement feedback and requested changes.
• Overall, the engagement delivered strong value and met our expectations. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Getpiqo

Describe what your company does in a single sentence.

We are an AI software company helping enterprise and mid-market B2B teams automate workflows, improve productivity, and make better business decisions using AI. Our platform is designed to reduce manual work, streamline operations, and help teams move faster with greater accuracy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growleads to accomplish?

• We hired Growleads to improve our digital visibility and build a stronger demand generation system for our AI software company. Our main goal was to increase our presence across SEO, AEO, GEO, and AI search platforms while building more authority in front of enterprise and mid-market B2B buyers. We also wanted support with content strategy, search visibility, positioning, and lead generation so we could attract more relevant prospects and create a more consistent flow of qualified opportunities.

SOLUTION

How did you find Growleads?

Online Search

Why did you select Growleads over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Growleads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Mapped our core topics, buyer questions, search opportunities, and authority gaps.
•  Built a content strategy focused on improving visibility across Google and AI-assisted research journeys.
• Provided AI-search-focused optimization recommendations for SEO, AEO, and GEO.
• Created topic plans and content briefs aligned with enterprise and mid-market B2B buyers.
• Shared optimization suggestions to improve search authority and brand discoverability.
• Tracked visibility and provided ongoing strategic guidance. 
• Identified new content opportunities to strengthen our authority in the AI software category.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Created a clearer search authority strategy for our highest-intent topics.
• Improved the quality and direction of content being built around buyer questions and decision-stage searches.
• Identified key authority gaps across SEO, AEO, GEO, and AI-assisted search journeys.
• Gained better visibility into where our brand needed stronger content and positioning.
• Improved discoverability across both traditional Google search and AI-assisted research platforms.
• Aligned content more closely with how enterprise and mid-market B2B buyers research solutions.
• Supported organic demand generation by focusing content around high-intent topics and buyer needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growleads managed the project in a clear and organised way. They delivered the strategy documents, content recommendations, and reports on time. Their team was also quick to respond whenever we had questions or needed more clarity. 

They helped us understand GEO in a simple and practical way. Instead of making it complicated, they broke it down into clear steps that our team could follow and use. Overall, communication was smooth, timelines were handled well, and the team was easy to work with.

What was your primary form of communication with Growleads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their understanding of how B2B discovery was changing. They did not only focus on traditional SEO rankings. They also considered AI search, answer engines, buyer research behaviour, authority signals, and content quality. 
This made the engagement feel practical, current, and strategically valuable for our business.

Are there any areas for improvement or something Growleads could have done differently?

Since GEO is still a new area, some of the success metrics took time to define clearly. A stronger benchmark dashboard at the start would have helped us explain progress more easily to our internal team. That said, Growleads was transparent throughout the process and worked with us to create meaningful indicators as the project moved forward. Overall, this was a small improvement area rather than a major issue.

BACKGROUND

Please describe your company and position.

I am the Founder of Entripreneur

Describe what your company does in a single sentence.

B2B SaaS company selling workflow automation software to mid-market operations and RevOps teams. The reviewer can replace this with their actual company category and title before submission.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growleads to accomplish?

• We hired Growleads to build a predictable multi-channel outbound lead generation system for our B2B SaaS business. The goal was to reach the right decision-makers through both LinkedIn outreach and cold email campaigns, improve response quality, and convert more qualified conversations into sales meetings.

SOLUTION

How did you find Growleads?

Online Search

Why did you select Growleads over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Growleads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growleads started with ICP research, persona mapping, and offer positioning so the outbound campaigns were focused on the right accounts. They created prospect lists, wrote LinkedIn messages and cold email sequences, managed outreach across both channels, handled follow-ups, and optimized campaigns based on replies and meeting quality. Their team also shared regular reports so we could track lead generation progress, appointment setting performance, and sales pipeline contribution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growleads helped us create a steady outbound motion across LinkedIn and email. We started receiving more relevant replies from our target market and generated qualified meetings with decision-makers who matched our ICP. The biggest improvement was having a more predictable B2B outbound system instead of relying only on referrals or inbound interest.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and easy to follow. Campaigns, copy, lists, and reporting were shared on time, and the team was quick to make changes whenever we gave feedback on lead quality or messaging. They were proactive in explaining what was working, what needed iteration, and how the campaign could be improved week by week.

What was your primary form of communication with Growleads?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part was how Growleads connected LinkedIn outbound and cold email into one coordinated demand generation system. They did not treat the channels separately; messaging, targeting, and follow-ups were aligned across both platforms. Their understanding of B2B SaaS lead generation, ICP targeting, and appointment setting made the campaigns feel strategic rather than generic.

Are there any areas for improvement or something Growleads could have done differently?

In the early weeks, a slightly more detailed onboarding workshop around competitor positioning would have helped us move faster. Once the campaigns were live, the team incorporated feedback well and improved the direction quickly. Overall, the experience was strong and collaborative.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Fulldome Pro

Describe what your company does in a single sentence.

We are an immersive technology and event solutions company specializing in large-scale dome installations and experiential environments for events, exhibitions, and entertainment projects worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growleads.io to accomplish?

• To build a structured outbound lead generation process and reach relevant partners in the events and experiential industry
• To generate qualified leads and open new conversations for dome rentals and installations
• To expand into new markets and create a scalable sales pipeline

SOLUTION

How did you find Growleads.io?

Online Search

Why did you select Growleads.io over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Growleads.io were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included building and managing an outbound lead generation system tailored to our niche in immersive event technology. Growleads was responsible for identifying and researching relevant prospects, defining target segments, and developing outreach strategies. They handled lead list building, qualification, and campaign setup across outbound channels. Key deliverables included structured lead databases, segmented prospect lists, personalized outreach messaging, and ongoing campaign management. They also supported performance tracking and iterative improvements based on response rates and engagement. Overall, their work helped us create a more organized and scalable pipeline for reaching potential partners and clients in the events and experiential space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started seeing strong early traction from the outbound campaigns, including consistent reply rates and engagement from relevant prospects in the events and experiential industry. The project helped us generate qualified leads, initiate new business conversations, and expand into new target markets. It also allowed us to build a more structured and scalable pipeline for future growth. Overall, Growleads enabled us to move from unstructured outreach to a more predictable and measurable outbound process, which is a significant step forward for our sales efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Growleads team demonstrated a high level of organization and professionalism throughout the project. They maintained clear communication, provided regular updates, and were always responsive to our questions and feedback. Deliverables were provided on time, and the team was flexible in adapting to our evolving needs as we refined our targeting and messaging. They were proactive in suggesting improvements and quickly addressed any adjustments required on our side. Overall, their project management was structured, reliable, and easy to work with, which made the collaboration smooth and efficient.

What was your primary form of communication with Growleads.io?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their combination of structured execution and adaptability. Growleads doesn’t just deliver leads — they take time to understand the product, target audience, and positioning, which results in much more relevant and higher-quality outreach. They are also very proactive — regularly suggesting improvements, refining targeting, and adjusting strategies based on real feedback. This makes the collaboration feel like a true partnership rather than just a service. Another strong point is their responsiveness and transparency — we always had clear visibility into progress and felt confident in the process at every stage.

Are there any areas for improvement or something Growleads.io could have done differently?

At this stage, there are no major areas for improvement that stand out. The collaboration has been smooth and well-structured. As with any lead generation process, results improve over time as targeting and messaging are continuously refined. Growleads has been proactive in making these adjustments, so any initial optimizations were quickly addressed. Overall, we are very satisfied with the process and the team’s approach, and we see continued potential as the collaboration develops further.