Grazitti Interactive

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an educational software development company. We work with schools to provide them with apps and software.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grazitti Interactive?

We needed a company to help us with our digital marketing strategy, especially around Google Ads and Facebook marketing.  

SOLUTION

What was the scope of their involvement?

They do a lot of work in terms of trying to understand the market. They’re always on top of the new campaigns that Microsoft and Google announced, and they’ve opened a lot of doors for us. That helps us get good segmentation going and make sure we use the newest campaign strategies.

What is the team composition?

I work with 3-4 people depending on the time of the year.

How did you come to work with Grazitti Interactive?

We were looking for someone with a good understanding of how search plays a role in marketing, as well as an understanding of Google Ads. I found Grazitti Interactive and felt they demonstrated thought leadership and community spirit.

What is the status of this engagement?

We started working together in 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re an awesome group. Our leads have increased about three times over the last year and a half.

How did Grazitti Interactive perform from a project management standpoint?

We would plan on a quarterly basis what they were going to come up with in terms of the budget and the campaign strategies, then we had biweekly calls. Their primary lead managed the project and made sure the quarterly work was running smoothly.

What did you find most impressive about them?

They’re passionate about Google Ads. They’re really good optimization and always try to figure out what campaign style would yield the most in terms of the budget.

Are there any areas they could improve?

When they try new things, they sometimes don’t pay enough attention to aspects of the market. There are certain things that need to be addressed while launching campaigns. That’s something we approach from a project management standpoint and help within reviews.

Do you have any advice for potential customers?

A weekly check is a good idea because it gives a sense of the market and progress toward goals. Put together a quarterly plan and review it with them.

BACKGROUND

Please describe your company and your position there.

We are a digital marketing agency located in Portland, OR. I am a digital marketing manager who handles the lead on web development projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Grazitti Interactive?

They built a custom Drupal website for us.

What were your goals for this project?

To level up our client to a much more modern design and functionality than they previously were aware of. This client

SOLUTION

How did you select this vendor?

We have a prior working relationship with them, and fully trust their skills to complete the job on time, and within budget.

Describe the project and the services they provided in detail.

The developed a custom Drupal website based on our provided designs and style guides. They made a pixel perfect recreation of our designs.

What was the team composition?

The team comprised of a lead developer, 2 project managers, and some other support members. On our side, we have my self as a project manager and a graphic designer, as well as an account manager who was guiding the overall strategy.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

This project not only "wow'd" the client, but we were able to sign a long time MAAS contract with the client for on-going marketing services. Without Grazitti, that would have been a much harder task.

How was project management arranged and how effective was it?

The project management was arranged by Grazitti, and utilized BaseCamp. That tool allows my team to check in on progress and have feedback, despite the time-zone difference. It was very effective.

What did you find most impressive about this company?

Their ability to take our designs and really bring them to life, without overspending on resources. Their ability to effectively set the scope of a project really sets them apart.

Are there any areas for improvement?

We worked through some timing and communication issues but it wasnt something that was 100% "on them". Thats why we like working with them...they are a true partner.