Goodface agency

BACKGROUND

Please describe your company and position.

I am the CEO of Emerald24

Describe what your company does in a single sentence.

Emerald24 is a UK-based multi-currency payments platform for businesses and individuals, covering everything from daily transactions to global payments across the UK and EU.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• We had two problems that were tied together. The product had outgrown its own interface — things felt inconsistent between web and mobile, onboarding was heavy, and a lot of everyday actions had more friction than they should have. And separately, our corporate website just didn’t represent what the product had become anymore. It wasn’t really communicating what we do to businesses, partners, or end users. So we wanted someone who could take the product design as a whole and bring it up to where the company actually is — make the app simpler and more consistent across devices, refresh the look without doing a full rebrand, and rebuild the website so it finally matches the product.

SOLUTION

How did you find Goodface agency?

Referral

Why did you select Goodface agency over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Goodface agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work covered both the product and the website. On the product side, it was end-to-end product design across our web and mobile apps. Some of the bigger pieces:

- They reworked onboarding — took a long, combined process (identity checks, documents, validation) and broke it into clear steps, so people can move through it without feeling buried and can go back without starting over.

- They synced the experience across web and mobile, since a lot of our users start something on the web and finish it on their phone.

- They redesigned the home screen to show multiple wallets, currencies, and business accounts in one view, while balancing two very different users — accountants who want dense data and business owners who want it simple.

- They added batch signing, so users can approve a stack of payments at once instead of one by one.

- They restructured support around individual issue threads instead of one long mixed conversation.

They also refreshed the visual identity — glass textures, a green gradient, 3D glass icons — but kept it restrained, so the interface stayed clean and professional rather than over-designed.

On the website side, they redesigned and built our corporate site from scratch: new structure, simpler navigation, proper product and service pages for corporate clients and partners, and a look that lines up with the product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We don’t have a tidy set of numbers to point to yet, but the difference is easy to feel. Onboarding got noticeably faster once they restructured the steps and cut the old offline parts. The product reads as one connected experience now instead of separate web and mobile tools, everyday actions like approving payments take fewer steps, and support is easier to follow for both users and our own team. The website finally represents the product properly and gives us something we’re comfortable pointing partners to. We’re still working together, so part of this is ongoing — but the direction has been exactly what we were after.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was reliable. There was a dedicated PM keeping things on track, work landed on a predictable schedule, and when our priorities shifted they adjusted without it becoming a headache. It felt like a partnership — they brought their own thinking and pushed back when it made sense, instead of just executing a brief.

What was your primary form of communication with Goodface agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How much of their fintech understanding came through in the actual design. A lot of the decisions — how onboarding is paced, how the home screen handles different user roles, how payment approvals work, were things they brought to the table, and they held up because the team genuinely knows this space. Pair that with strong product design and a real partner attitude, and that’s what made it work for us.

Are there any areas for improvement or something Goodface agency could have done differently?

If I had to pick one thing, there were moments I’d have liked a bit more communication along the way. But I also get how complex the work was, so it’s more a small preference than a real complaint, nothing that affected the result or how we feel about the collaboration.

BACKGROUND

Please describe your company and position.

I am an Executive of Yarsy

Describe what your company does in a single sentence.

We turn complex SaaS, web & mobile products into predictable growth through UX & UI design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• We run a design studio focused on UX/UI for SaaS products. In this case, we were engaged to design an eSports tournament platform with fairly complex flows — brackets, live updates, team management, and admin tooling.
• Our client needed more than just design deliverables. They expected a working product within a defined timeline. We needed a development partner who could take ownership of implementation without constant supervision, executing multiple tasks in parallel with our design team, rather than waiting for finalized specs.
• A key requirement was the ability to structure development and reduce rework. In previous projects, we often saw delays caused by misalignment between design intent and engineering decisions.

SOLUTION

How did you find Goodface agency?

Referral

Why did you select Goodface agency over others?

• High ratings
• Referred to me
• They have an advanced software dev approach with AI orchestration and senior human gate checks

How many teammates from Goodface agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goodface acted as a development contractor embedded into our delivery process. Their scope covered front-end and back-end implementation, along with QA and DevOps support, based on our designs, including:

1. Tournament management flows (creation, brackets, scheduling)
2. User dashboards and role-based access 
3. Real-time updates and match tracking 
4. API integrations and overall system architecture alignment

They didn’t just “code what was designed” — they structured the implementation, minimizing back-and-forth using an AI-orchestrated framework. Their approach translated product requirements into development tasks upfront, which helped avoid constant reinterpretation later.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a noticeable reduction in rework compared with previous projects with other dev vendors. The number of design-to-dev clarification cycles dropped, and we didn’t have to re-open completed features as often. 

From a delivery standpoint, the project stayed within the expected timeline, with fewer delays caused by misalignment or missing requirements. This also had a direct impact on the project cost management for our end client.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured but not heavy. Most of the coordination happened upfront, which reduced the need for constant sync calls during execution.

They delivered items on time in most cases. When there were edge cases or changes, they addressed them without creating process overhead or shifting responsibility back to us.

What was your primary form of communication with Goodface agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to organize execution & delivery in a way that minimizes dependency on constant supervision. We didn’t need to micromanage or continuously validate progress.

They approach development as a system, not just a sequence of tasks, which has made collaboration smoother on a B2B2B level.

We’re fully satisfied that Goodface combined senior human expertise with AI orchestration, delivering additional features and outperforming the previous vendors we’ve partnered with.

Are there any areas for improvement or something Goodface agency could have done differently?

Overall, the dev process was transparent, precisely visible, and easy to follow. Our team leads could track the progress and leave feedback at any time due to the clear and flexible SDLC framework. 

BACKGROUND

Please describe your company and position.

 I am the CEO of a wellness & fitness company 

Describe what your company does in a single sentence.

We help women move, feel, and live better through personalized fitness made for real life

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• We approached Goodface to create not just a beautiful design, but a holistic product with a strong visual identity, thoughtful UX, and a clear competitive edge.
• The team’s task was to shape the brand’s visual DNA, model user behavior based on research, and design an interface that reflects our vision and supports our customers’ fitness practice.

SOLUTION

How did you find Goodface agency?

Referral

Why did you select Goodface agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Proven experience

How many teammates from Goodface agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goodface started with in-depth market research, identifying user behavior patterns and trends. Based on these insights, they created a unique visual identity for the product.

They then modeled key user behavior patterns: motivational scenarios, barriers, and re-engagement triggers, and built a clear UX architecture for the app.

The team also developed a scalable UI system, an illustration library, and visual assets, and additionally supported us with the design of the website funnel for user acquisition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The new visual style became the foundation of the brand identity across all channels — from the mobile app to marketing materials.
• The UX structure established the foundation that guides our product design, user experience, and ongoing development.
• Early customers responded positively to the design, noting that it aligns well with the brand’s values.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was managed clearly and professionally: regular calls, transparent communication, and quick responses to feedback. The project was delivered on time with no quality compromises.

What was your primary form of communication with Goodface agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their balance between creativity and analytical thinking. Goodface truly thinks in terms of product impact — not just visuals — and understands how design influences user behavior.

Are there any areas for improvement or something Goodface agency could have done differently?

No, the team fully met and exceeded our expectations through their attention to detail and deep product understanding.

BACKGROUND

Please describe your company and position.

I am a Project Manager at GR8 Tech

Describe what your company does in a single sentence.

iGaming Platform provider 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• We needed to produce a series of creative promotional websites for different marketing campaigns — each with a unique concept, visual language, and high-level interactivity. Since our internal resources were focused on core product development, we looked for a partner who could quickly and efficiently execute bold creative ideas.

SOLUTION

How did you find Goodface agency?

Other

Why did you select Goodface agency over others?

Deep expertise in building creative, visually driven websites

How many teammates from Goodface agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goodface designed and developed three standalone campaign websites for us. Each site had a distinctive idea, custom animations, and a unique visual style. The team not only proposed several original creative directions but also helped refine and bring our internal concepts to life. All websites were built with a flexible architecture and a user-friendly admin panel, allowing our marketing team to update content and make adjustments during campaigns with ease.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• All three websites were launched on time and performed flawlessly during the campaigns.
• Each site captured attention with bold visuals and interactive storytelling that matched the campaign’s energy.
• Our internal team noted that working with Goodface allowed us to realize ideas that would have been difficult to produce in-house.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. Communication was clear and consistent through Telegram, with regular updates and quick responses.

All milestones were delivered on schedule, and the entire process felt well-organized and transparent. 

What was your primary form of communication with Goodface agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to generate creative, unconventional ideas and bring them to life technically. Goodface combines strong design thinking with solid implementation — they always push the final result to be better.

Are there any areas for improvement or something Goodface agency could have done differently?

We’re fully satisfied with the collaboration — Goodface has become our trusted creative partner, and we plan to continue working together.

BACKGROUND

Please describe your company and position.

I am the CEO of Grona Agency

Describe what your company does in a single sentence.

We help tech companies design intuitive and scalable web products with a strong focus on user experience and system design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• We were managing a large FinTech project that required not only a strong web app design but also a marketing website for the launch. Since our internal team focuses on product UX/UI and not web development, we partnered with Goodface to handle the full design and development of the website, while we acted as supervisors for the end client.

SOLUTION

How did you find Goodface agency?

Through recommendations from peers in the FinTech design community

Why did you select Goodface agency over others?

• High ratings
• Great culture fit
• Company values aligned
• Proven FinTech expertise

How many teammates from Goodface agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goodface handled everything: UX structure, UI design, animations, Webflow development, QA, and help with launch.

Our team ensured alignment with product and brand guidelines, while Goodface took full ownership of implementation and delivery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The new website helped boost client trust and attract investors.
• Demo requests and product inquiries increased within the first month.
• All deliverables were on time and aligned perfectly with our design direction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on schedule. The team was responsive, proactive, and always one step ahead in anticipating our feedback.

What was your primary form of communication with Goodface agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of FinTech design and their ability to merge creative thinking with solid technical delivery. They work as genuine partners, not just contractors.

Are there any areas for improvement or something Goodface agency could have done differently?

No, we were fully satisfied with the collaboration.

BACKGROUND

Please describe your company and position.

I am a product manager at NETSOLID

Describe what your company does in a single sentence.

We specialize in digital marketing and share news and updates from the game development world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• Our goal was to get a full-cycle product design, starting from idea and wireframes to final layouts and assets

SOLUTION

How did you find Goodface agency?

Online Search

Why did you select Goodface agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Goodface agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency worked on a full product design, starting from UX wireframes to UI layouts and final graphic assets. Key deliverables included prototypes, design system, and export-ready files for development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The product hasn’t been released yet — the launch is planned for next month. However, based on internal feedback and early testing, we expect excellent results after release

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, we’re fully satisfied with the result. The project management team responded quickly to our feedback, and the designers who worked on the project demonstrated a high level of expertise and professionalism.

What was your primary form of communication with Goodface agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their UX expertise was the most impressive part of working with this company.

Are there any areas for improvement or something Goodface agency could have done differently?

We are completely satisfied with the collaboration and have no areas for improvement to suggest.

BACKGROUND

Please describe your company and position.

I am the CEO of Finup

Describe what your company does in a single sentence.

With Finup you can issue unlimited virtual cards and fund them with crypto

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• Website Design
• Website Development
• Brandbook

SOLUTION

How did you find Goodface agency?

Clutch Site

Why did you select Goodface agency over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Goodface agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We ordered three services - a brandbook, a design for a landing page and a development of a landing page. All three tasks were completed on time and in excellent quality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received a complete refresh of our company's visual representation on the web. A completely revamped visual identity and a website that is done in the style we expected. All wishes were taken into account and fulfilled on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was top-notch, updates were given at every stage of the project, all requests or comments were always heard and applied.

What was your primary form of communication with Goodface agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Goodface has a unique sense of style and it can be felt in every detail of the project done. We were very happy with the visual style and all the solutions the agency offered us.

Are there any areas for improvement or something Goodface agency could have done differently?

There is always room for improvement, but in this case they are so insignificant compared to the work done that it would be unserious to mention them.

BACKGROUND

Please describe your company and position.

I am the CPO of LaFinteca

Describe what your company does in a single sentence.

We enable payment methods through one unique simple integration. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• We were expanding into Latin America and wanted to establish a standout presence in this competitive new market. So we aimed to to stand out in this new landscape.
• Goodface helped us by crafting a distinct visual identity, developing our website, and creating a personal account of a merchant design system that perfectly aligned with our brand’s needs.

SOLUTION

How did you find Goodface agency?

Referral

Why did you select Goodface agency over others?

High ratings

How many teammates from Goodface agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Goodface team began by shaping a logo and visual identity, then developed a detailed brand guideline to keep everything consistent.

For the website, they designed pages, mapped out user flows, and created the design concept.

Once the design was set, they built a fast, scalable site with tons of engaging interactive elements and animations — it’s actually fun to use! They also set up a CMS and created landing pages to support our marketing campaigns.

A big highlight was the merchant account interface. Goodface made it clear, easy to navigate, and reliable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were exactly what we needed. Our website really stands out among competitors, thanks to Goodface's fresh approach to fintech design — it positioned us as an avant-garde player in the LATAM market.

We've received a ton of positive feedback from clients saying it’s convenient and easy to use. Users are also loving the bold animations and vibrant colors!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow was seamless — deliverables arrived on time and with exceptional quality. Communication was clear and meaningful throughout. Best of all, even after a year of collaboration, Goodface continues to support us with design and development, ensuring everything operates smoothly.

What was your primary form of communication with Goodface agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Goodface agency's expertise in design and development impressed us the most. With them, we knew everything would work seamlessly, freeing us from technical concerns — they had it all under control.

And of course, their experience in fintech. Having delivered so many standout projects, they clearly understood the industry’s nuances.

And of course, their fresh view was something! They looked at the market from a new angle and found a standout approach. Instead of endlessly translating dashboards and interfaces, Goodface designers used custom illustrations with bold contrasts to capture the project’s essence. It was unique — and it worked beautifully.

Are there any areas for improvement or something Goodface agency could have done differently?

Every aspect of this collaboration was handled in the best way possible. So we’re completely happy with what we have as a result.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and Communication of Magnetiq Bank

Describe what your company does in a single sentence.

Financial institutions offer banking infrastructure for fintech companies, e-commerce, and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• Brand Design: Create a cohesive and distinctive brand identity that aligns with the company's mission, values, and market positioning. Design visual elements that increase brand visibility and recognition across various platforms and media. Ensure that all brand materials (including packaging, marketing collateral, and digital assets) maintain a consistent look and feel. Design a unique, memorable, and instantly recognizable logo that represents the brand’s identity and values.
• Website: Develop a website that prioritizes user experience with intuitive navigation, responsive design, and easy access to information. Create a visually appealing platform that effectively highlights the company’s products or services, emphasizing their unique features and benefits.

SOLUTION

How did you find Goodface agency?

We connected on LinkedIn.

Why did you select Goodface agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned
• we were impressed by the examples of their previous work and their experience in the fintech sector

How many teammates from Goodface agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work

The agency was responsible for the following tasks:

1.    Conducting a thorough analysis of our existing brand identity and market positioning.
2.    Design a new logo and symbol that aligns with our new brand identity and conveys our innovative approach.
3.    Creating a comprehensive brand book that includes the following chapters:
•    Mission and Vision: Outline the goals and aspirations of the rebranded bank.
•    Brand Story: Craft a compelling narrative for our brand, highlighting our journey and why we are evolving into a fintech bank.
•    Brand Values: Define the core values guiding our actions and decisions.
•    Visual Identity Guidelines: Provide detailed specifications for the new logo, colours, typography, and other visual elements.
•    Tone and Voice: Establish guidelines for our brand's communication style, ensuring consistency across all channels.
•    Brand Application: Define how the new brand will be applied to various touchpoints, such as stationery, marketing collateral, signage, digital platforms, and more.
•    Brand Guidelines: Provide clear instructions on how to use our new brand assets, ensuring consistency in their implementation.
•    Brand Compliance: Set brand management guidelines and ensure consistent brand application across all departments and communication channels.
•    Digital Marketing and Social Media Guideline: Provide strategies and best practices for effectively building our brand presence on digital and social media platforms. Include guidelines for content creation, community management, paid advertising, and analytics measurement.
4.    Designing and producing mock-ups for outdoor and indoor branding materials, such as billboards, signage, banners, and office aesthetics.
5.    Design and produce mock-ups of all brand elements in real-life applications (website, app, social media, etc.).
6.    Assisting with the rebranding implementation across various platforms and touchpoints, ensuring a seamless transition from the old brand to the new.
7.    Brand Launch Strategy - create and implement a plan for the public reveal of the rebranding. 
8.    Develop website 
•    Design and produce mock-ups of all brand elements in real-life applications, including the website, app, and social media platforms.
•    Develop a new website and design interfaces for the login pages to our internet banking platform, ensuring a user-friendly and secure experience for our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Project Milestones: All project milestones were completed on time and within the allocated budget.
2. Deliverable Quality: The quality of deliverables exceeded our predefined standards, receiving positive feedback from both internal and external stakeholders.
3. Stakeholder Satisfaction: Stakeholder surveys indicated a 90% satisfaction rate, highlighting the project's success in meeting their expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The project team consistently met all deadlines, ensuring that each phase of the project was completed on schedule.
• Milestones were achieved as planned, with regular updates provided to keep stakeholders informed of progress.
• Detailed project plans were created, outlining clear timelines and deliverables for each stage.
• The project team maintained open and regular (1-2 times per week) communication channels, ensuring our needs and feedback were promptly addressed.
• Weekly status meetings were held to discuss progress, address concerns, and make necessary adjustments.

What was your primary form of communication with Goodface agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their experience and range of projects within the Fintech sector 

Are there any areas for improvement or something Goodface agency could have done differently?

While Goodface Agency excels in many areas, there is always room for improvement. One area for enhancement could be their approach to the legal aspects of their work, particularly in the logo design. We had to conduct our own checks to ensure there were no similar logos on the market and discovered some that were quite similar. Proactively addressing these legal checks and providing assurance on the uniqueness of their designs could significantly improve their service and client satisfaction.