GLO

BACKGROUND

Introduce your business and what you do there.

I'm the director of a company that sells and hires portable site accommodation. We also design, build, and convert shipping containers for a variety of uses, both for accommodation and commercial purposes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We needed help with understanding and devising Google Ads campaigns and social media work.

SOLUTION

What was the scope of their involvement?

GLO is responsible for our marketing efforts, focusing on Google Ads and SMM consulting. Although we have someone else actively doing our social media work on all the usual platforms, all the advice comes from GLO. Initially, we had two telephone conversations to talk about our business and needs. From there, they provided me with a plan divided into steps, which I accepted. Currently, we're moving into step two of the plan.

What is the team composition?

We initially worked with two teammates from GLO. However, since the campaign started, we only work with one teammate.

How did you come to work with GLO - Generate Leads Online?

We found them online.

What is the status of this engagement?

We started working together around December 2023, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've just successfully completed step one of the project plan. GLO's work has had a positive impact on our business, so I'm very happy about that.

How did GLO - Generate Leads Online perform from a project management standpoint?

GLO has delivered on time and on budget. They offer very good value for the money; that's one of the reasons I work with GLO.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to John (Founder).

What did you find most impressive about them?

They've been very focused, direct, and useful.

Are there any areas they could improve?

After working with GLO for five months, and according to my requirements, I can't pinpoint something they could improve on.

Do you have any advice for future clients of theirs?

If you have similar needs to us, my only advice is to work with GLO.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and owner of Smart Garden Offices, a nationwide supply and installer of garden rooms for a multitude of uses, including offices, gyms, studios, and relaxation areas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We had seen a decline in our inquiry levels and online lead generation. Although we had previously worked with ad agencies, I had lost confidence in our previous service provider. Therefore, we hired GLO - Generate Leads Online to run our social media and Google campaigns. 

SOLUTION

What was the scope of their involvement?

GLO - Generate Leads Online provides us with online lead generation through PPC and social media marketing (SMM). The team manages our Google Ads account, Facebook marketing, and display ads via remarketing. Initially, GLO - Generate Leads Online audited our campaigns and provided us with feedback about possible improvements. 

What is the team composition?

I have direct contact with three teammates; John (Founder) is our main point of contact, and he’s introduced me to the head of operations and a designer. Additionally, there’s a larger team working in the background. 

How did you come to work with GLO - Generate Leads Online?

GLO - Generate Leads Online has been engaged in the local business community in Suffolk. John has sponsored several events and won awards. Moreover, his online presence is powerful. I met John at several networking events and liked him; he was easy to speak to, friendly, and understanding of the importance of relationships. Moreover, I saw GLO - Generate Leads Online go from strength to strength. 

Since I was aware of John and wanted to give him an opportunity, I asked him for an initial audit of our campaigns, which GLO - Generate Leads Online did free of charge. Through that audit, they gave me confidence in their ability to deliver improvements and grow our online leads.
How much have you invested with them?

We’ve spent around £25,000 (approximately $32,000 USD), including our ad spend.

What is the status of this engagement?

We started working with them in November 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our critical business metric is the number of catalog requests for our product, which is how we measure our first point of success; a decline in this metric and the quality of these requests steered me to GLO - Generate Leads Online. Since working with the team, we’ve seen a marked improvement in both these metrics. Our average number of daily catalog requests used to be in the region of 20–25 before the decline, and we’re now back at that level. 

Additionally, we’ve seen a reduction in our cost per lead (CPL). GLO - Generate Leads Online's strategy to achieve these improvements perfectly aligns with our business. They balance good numbers and high-quality leads, which is important to us. The improvement in the length of remarketing we’ve obtained from our Google campaign investment has been significant. 

Moreover, the feedback from our sales team about the initial calls with potential customers has also been good. Now, when they pick up the phone to speak with prospective customers, they’re having high-quality phone calls with leads who are genuinely interested in buying our product. 

GLO - Generate Leads Online has invested time gathering data and putting old information into the campaign to analyze our customer types to improve the campaigns. The team has also looked at geographical locations where the demographic meets our customer type, which is really important for us. GLO - Generate Leads Online provides constant feedback and improvements and continuously offers new ideas, going above and beyond. 

How did GLO - Generate Leads Online perform from a project management standpoint?

Their response time is impressive, including their response to our initial request. I had a phone call with John, and the team was working on the audit the next day. The results after that were even more impressive in terms of turnaround time. GLO - Generate Leads Online looked at our campaign and made adjustments, and we saw results within a week. Overall, they’ve exceeded my expectations in terms of turnaround time. As for pricing, they’ve kept to the budget I’ve set. 

Our initial conversations with John were through LinkedIn. Since then, we’ve used virtual meetings; in the last month, we’ve had 5–6 meetings with John and the team. We have excellent communication where GLO - Generate Leads Online really tries to understand our business and asks sensible questions to get better informed and thus make better decisions. They lead very precise meetings to discuss matters and action items. 

Additionally, John is always in communication with me and looks after us. John and I exchange emails, and he always provides follow-up with an action plan. He’s passionate about building a long-term relationship with us.

What did you find most impressive about them?

GLO - Generate Leads Online’s knowledge and expertise in their field have blown me away. They’ve proven that when we trust them, they’ll deliver the right result. The GLO - Generate Leads Online team has made my business more successful as a result of the actions they’ve taken. 

The early results have given us opportunities we would have otherwise missed. I also appreciate that the team doesn't push other services onto us. What’s also made a difference is how quickly GLO - Generate Leads Online reacts, puts things in place, and provides results. Overall, the outcome has been fantastic. 

Are there any areas they could improve?

Our relationship is very new, and there’s nothing they need to improve so far. 

Do you have any advice for potential customers?

The key to working with GLO - Generate Leads Online is to trust their expertise. If you’re seeking a service provider, you should ensure they’re professionals. GLO - Generate Leads Online has an energy that needs to be matched; you need to trust them to represent your business and brand, be open to their suggestions, and listen to them. Let go of control and let the experts do their job.

BACKGROUND

Please describe your company and position.

I am the Director of KDR European Ltd

Describe what your company does in a single sentence.

European Road Freight, UK Domestic Transport, Container Haulage, Warehousing & Customs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GLO - Generate Leads Online to accomplish?

• Branding Update & New Website based around SEO
• New Logo Design

SOLUTION

How did you find GLO - Generate Leads Online?

Referral

Why did you select GLO - Generate Leads Online over others?

• High ratings
• Close to my geographic location
• Referred to me

How many teammates from GLO - Generate Leads Online were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To design a new fresh look Logo to show a forward thinking and motivated company while keeping some of our identity. To design a new website which would optimise our presence on the web and SEO. This should include showing that we are a professional yet personal company to work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We feel the website has captured our branding guidelines. has a great look and is easy to navigate around. The success of the SEO etc. will be known in the coming months, although we have already seen us moving up the rankings in key word search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team we dealt with were very good to communicate with and updates were good throughout the project. Although overall the project did take longer than originally expected, the outcome was worth it. When adjustments were needed or if points were put across, clear communication as well as explanations were received.

What was your primary form of communication with GLO - Generate Leads Online?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The way in which they managed to capture all our discussion within the web design and enthusiasm to produce the right site and branding.

Are there any areas for improvement or something GLO - Generate Leads Online could have done differently?

Possibly been clearer on the overall timeline the project would take.

BACKGROUND

Introduce your business and what you do there.

I’m the director and owner at Suffolk Crafted Ltd, a bespoke quality garden room builder. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

I needed their Google Ads expertise. When I started the business in 2018, I started a Google Ads campaign that worked very well. At the end of 2022, however, we were spending more and more on Google Ads without getting new leads. 

SOLUTION

What was the scope of their involvement?

GLO - Generate Leads Online manages our SEO and advertising. They work on keyword research and tweak our Google Ads. 

There’s a form on our website for leads to submit visit inquiries through. We also receive leads via emails and phone calls.

What is the team composition? 

I’m in contact with the owner. 

How did you come to work with GLO - Generate Leads Online?

We researched local companies, and they had a lot of very good reviews. My wife knows a GLO - Generate Leads Online client who said they’re brilliant and helped turn his business around.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working together in April 2023, and the partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of inquiries we’ve received has increased quite a lot since the start of the partnership, and we’re spending half as much as we used to on Google Ads. Results started slow but are ramping up like GLO - Generate Leads Online said they would.

How did GLO - Generate Leads Online perform from a project management standpoint?

I’ve never worked with anyone as good as GLO - Generate Leads Online’s owner. If I send a text or email asking for a chat, they’ll call me back within 10 minutes, even on a Sunday or evening. They’re on the ball.

What did you find most impressive about them?

They’re personable, friendly, professional, and efficient. GLO - Generate Leads Online gets the job done; they’re definitely worth the money.

Are there any areas they could improve?

No, they’re great. 

Do you have any advice for potential customers?

If you’re not getting enough leads through Google Ads, GLO - Generate Leads Online will sort that out for you.

BACKGROUND

Introduce your business and what you do there.

I’m the director at Suffolk Dog Town Ltd., a doggy daycare and grooming facility.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We needed someone to design and develop our website and do our SEO. We wanted to make sure people could find us.

SOLUTION

What was the scope of their involvement?

GLO - Generate Leads Online has built our new website from scratch. We’ve worked closely with them to ensure all the keywords and SEO on the website are good enough for people to find us. They’ve also designed the logo for our new business name.

What is the team composition?

We work with five teammates, including a project manager, a copyright manager, and a content person.

How did you come to work with GLO - Generate Leads Online?

Their founder has been a networking associate for a couple of years.

How much have you invested with them?

We’ve spent £6,000 (approximately $7,500 USD).

What is the status of this engagement?

We started working together in November 2022, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re getting more email inquiries thanks to their work, and there’s definitely an increase in traffic. We’ve also changed the company name, which has also impacted us positively.

How did GLO - Generate Leads Online perform from a project management standpoint?

They’ve taken their time to understand our business. We’ve had to work alongside them and explain a lot to ensure the wording is correct. We communicate via telephone, Zoom, and Microsoft Teams.

What did you find most impressive about them?

They’re very clever, and the team knows what they’re doing.

Are there any areas they could improve?

Initially, it was frustrating because they didn’t understand our business. GLO - Generate Leads Online listened to us, but trying to get them to understand how we worked took was challenging; it took a bit of time.

Do you have any advice for potential customers?

Work with them and be clear with your vision and what you want your website to be. If we hadn’t stuck to what we believed and wanted, they would’ve gone a different route. The team started off too corporate, but we wanted to maintain the family-friendly business feel.

BACKGROUND

Introduce your business and what you do there.

I’m a senior solicitor at Clements Solicitors, a law firm specializing in employment law.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We noticed a downturn on the performance of our Google Ads, so we hired GLO - Generate Leads Online to help us with that. We wanted to get more clicks and customer interactions from our ad campaigns.

SOLUTION

What was the scope of their involvement?

Initially, GLO - Generate Leads Online looked at our existing ad campaigns to see what was working and what wasn’t. From there, they proceeded with the work, creating campaigns for us that were more effective.

Additionally, the team helps us implement minor updates to our website; they’ve changed our landing page and integrated a customer inquiry form.

What is the team composition?

We just work with John (Owner).

How did you come to work with GLO - Generate Leads Online?

We had spoken to John before through a mutual friend. We've also seen many of his ads on social media.

How much have you invested with them?

We’ve spent between £5,000–£10,000 (approximately $6,000–$12,000 USD) on their services.

What is the status of this engagement?

We started working with GLO - Generate Leads Online in January 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with John, we’ve seen a massive increase in customers and are getting a huge amount of inquiries.

How did GLO - Generate Leads Online perform from a project management standpoint?

John quickly responds to us whenever we have an inquiry, and he sends us reports every now and then. For communication, we interact via email and phone calls.

What did you find most impressive about them?

We’re really impressed with John — he’s very good at his job, and we have no complaints about his performance.

Are there any areas they could improve?

I can’t think of anything that John could improve on.

Do you have any advice for future clients of theirs?

Trust John, and let him do what he does best.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Orwell Fitness, a fitness facility. We’re a class-based crossfit gym.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We needed help with website design and development. We wanted a site to showcase what our gym offered. For some people, it’s nice to have a detailed view of the services in writing, images, and videos; that information would help paint a picture of our services and allow people to decide if they want to come and try us out.

SOLUTION

What was the scope of their involvement?

GLO - Generate Leads Online designed and developed our website from scratch. We initially communicated with them to share the content and what we offered so they could create a professional website. They designed all the pages; we had our logo, and they took our gym’s color scheme and integrated it into the design.

What is the team composition?

We worked with three people: a project manager, a copywriter, and the director.

How did you come to work with GLO - Generate Leads Online?

We found them through a recommendation.

How much have you invested in them?

We spent about £8,000 (approximately $9,900 USD).

What is the status of this engagement?

We worked with them from August 2021 until the site's launch in January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site’s goal was to allow people to book a free trial to experience the gym. GLO - Generate Leads Online did a great job making the website accessible, and the response was incredible. Current members were impressed with it, and customers thought it was really professional-looking.

Moreover, the site gave a good insight into what we offered, which was great for us because we had more potential customers wanting to book a trial and try out the gym. Overall, we were very pleased with the design.

How did GLO - Generate Leads Online perform from a project management standpoint?

Communication was excellent. They used Google Forms to send us all the drafts for each of the pages and emailed us a Google document to read through the content and make any edits or changes to get more in line with our ethos. 

We initially used Google Meet for communication. We had video meetings with their director and copywriter to discuss the website and what we wanted in detail, which was very helpful at the beginning.

What did you find most impressive about them?

They were always quick to reply and finalize each page to get them as close to perfect as possible. GLO - Generate Leads Online was good at acting on anything we wanted to change. Even when the website was done, they were happy to make changes for us. Our back-and-forth relationship was seamless.

Are there any areas they could improve?

I can’t think of anything off the top of my head. We were really pleased with their service.

BACKGROUND

Introduce your business and what you do there.

I'm the director of Lana's Holistic Centre, a massage therapy clinic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We wanted to find the right clients and focus on a particular audience interested in massage therapy to improve their general health. We thought a professional website could be a key element to address that challenge.

SOLUTION

What was the scope of their involvement?

GLO - Generate Leads Online provided web design and development services for us. We started by having an initial meeting with members of GLO's team, including a designer, an analytics person, and a content creator, among other associates. In that meeting, I introduced myself, our business, our services, and how I wanted to represent myself and the company. Based on that information, they created the website for me.

GLO built the website from scratch based on the list of the services I offer and the colors and graphics I wanted for the website. I asked them for a clean-looking and natural platform with a neat and user-friendly interface that could showcase all of our relevant information. The site also allows customers to contact us and book our services.

What is the team composition?

We worked with around five members of their team, including John (Digital Director) and Beth (Head of Content).

How did you come to work with GLO - Generate Leads Online?

I got in touch with them when I was working on our business plan, but I couldn't afford them then because our business wasn't running yet, so I didn't have the budget for it. Nonetheless, I reached out back to them when I had the budget.

How much have you invested in them?

We spent around £7,000 (approximately $8,500 USD) with them.

What is the status of this engagement?

We worked together from August–December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website GLO - Generate Leads Online developed met our expectations — we started getting two new business requests daily. They were passionate about their work and experts in their field, meaning that I didn't have to do anything other than provide basic information to them.

I was especially impressed with the content they created for the website. There were elements of biological, psychological, and physiological perspectives in the website's content describing our services, benefits, and other aspects of our business. They also provided knowledgeable and detailed descriptions at an expert level, which was a big advantage because running a business and working full-time can be challenging.

How did GLO - Generate Leads Online perform from a project management standpoint?

The communication was great; they always kept me updated, so I never had to chase them. GLO - Generate Leads Online's team was always a few steps ahead, and I knew what they were working on, making the partnership very smooth. In terms of tools, we used emails and Google Meet.

What did you find most impressive about them?

Their teamwork was their best attribute; everything flowed, they were highly professional, and everything they delivered had high quality. Moreover, GLO's team was always approachable, keen, kind, helpful, and proactive in every sense, which saved me a lot of time.

Are there any areas they could improve?

I didn't think there was anything they could improve on because we were pleased with everything about their work. Their team was always responsive to my feedback and change requests, giving alternatives to address any issue we encountered. GLO was capable of dealing with anything in a friendly and professional way. 

Do you have any advice for potential customers?

Don't be afraid to invest in the services that they provide, whether it is marketing or website development. Their knowledge and experience are phenomenal, and they're worth every penny. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of RJ Insulation. We sell insulation solutions direct to homeowners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We wanted more business, so we hired GLO to help us generate more leads.

SOLUTION

What was the scope of their involvement?

GLO helps us with marketing and lead generation. Moreover, John (Managing Director) has built our lead generation website, which is specifically designed for the product we sell. All the appointments generated through this site come directly to us.

Initially, we had a meeting where we discussed the project, after which we came up with the best design for the site. Then GLO designed my logo and brand guidelines. Once the branding was done, we integrated it into the website. Currently, GLO helps us create ads for Google. They’ve also designed the wraps for our two business vans, and they’re now developing a new website for us from scratch.

What is the team composition?

I’m in contact with John, Rebecca (Marketing Manager), and some designers; we work with around five people from GLO in total. Rebecca is my main point of contact.

How did you come to work with GLO - Generate Leads Online?

GLO is located in Suffolk, UK, and I had seen their profile in a magazine. I got to know John, and he came across as an excellent and very trustworthy person.

How much have you invested in them?

We’ve spent about £40,000 (approximately $49,000 USD) so far. We pay them about £2,500 (approximately $3,000 USD) per month for lead generation services, and we spent £10,000 (approximately $12,000 YSD) on the website.

What is the status of this engagement?

I started working with them in January 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results of our engagement have been brilliant. In the current month alone, they’ve achieved a little under 100 inquiries, and we’re halfway through the month. So far, we’ve achieved 761 leads in total, which is absolutely staggering.

Regarding our ROI, we’ve spent around £30,000 (approximately $37,000 USD) and gotten £300,000 (approximately $365,000 USD) worth of business in return. Every lead GLO generates is worth £400 (approximately $500 USD) to our company, which is amazing.

How did GLO - Generate Leads Online perform from a project management standpoint?

GLO’s project management has been excellent. We use phone and email to communicate, and we’ve also used Google Meet. Still, we usually meet with John in person once a month.

What did you find most impressive about them?

GLO is exceptional and brilliant with lead generation; they’ve done a lot more than just deliver leads. Their team has contributed to a third of our turnover based on those leads, which has been amazing. Overall, it has been a great experience.

Are there any areas they could improve?

I’m more than happy with the cost per lead, so I don’t know what GLO could do to improve.

Do you have any advice for potential customers?

Work with them. The leads that they provide contribute to a third of my turnover, and the cost per sale is 12%, which is outstanding — it’s a no-brainer.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of The Pegasus Door Company. We install domestic and industrial doors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We wanted to garner more leads for our business and become the main door company within our trade area.

SOLUTION

What was the scope of their involvement?

GLO has supplied us with a new website and helped with our social media efforts. Early on, I provided information regarding the types of doors we offer since we’re in a bespoke industry. We shared basic product information, and GLO went off and did their research.

They sent us a working page that I could comment on; it was essentially a skeleton version of the site that looked like a spider diagram. Then, they developed the site from scratch based on our initial requests. GLO has also rewritten and streamlined our content based on different industries and used an SEO tool to optimize the site for search results. 

As for social media, GLO helps us with Facebook advertising, which targets our prior site visitors while using the platform. They’ve also conducted keyword research to help us with Google Ads. We plan to continue discussing social media marketing strategies as the relationship evolves. 

What is the team composition?

We work with John (Managing Director), Rebecca (Marketing Manager), and another GLO team member. 

How did you come to work with GLO - Generate Leads Online?

We worked with a builder who had just used GLO to redesign their website. Due to the website, their small, local business transformed into one of the most prominent builders in Suffolk. I wanted a piece of that for my business, so I reached out to John at GLO.

How much have you invested with them?

We’ve invested about $15,000 in the partnership with GLO. 

What is the status of this engagement?

We began working with GLO in December 2021, and the partnership is ongoing. We keep adding to the scope as we go.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

GLO has delivered exactly what I asked for; they’ve basically gotten the project 100% correct. Our old website made it clear that we’re a family-run business, and GLO has elevated us to look more corporate. We’ve received positive external feedback regarding how clean and tidy the site looks. 

They’ve brought our company into the modern world, making us stand out because other door companies haven’t adapted. The website has a cleaner design, making our business look much more professional. Instead of customers visiting the site and being overwhelmed with information, they can now search for specific industries and direct themselves to the information they seek. 

According to their performance report, our site is officially the fastest site they’ve created. Our web page loads in 0.3 seconds, encouraging Google to rank us higher in the search results.

The website has only been live for a week, and we’re already being noticed 170% more, which will lead to more work for us. We’ve already seen three new organic leads, so the traffic has positively impacted our revenue. 

How did GLO - Generate Leads Online perform from a project management standpoint?

John helped us with the onboarding process, and Rebecca has taken over the project since then. She ensures the project is running smoothly and addresses any questions. They’re very customer-driven and consistently provide progress updates and communicate any action needed on our end. 

They provide realistic timelines for deliverables and clearly outline project stages. They use a project management platform to keep track of tasks, but I’m not sure which. We typically communicate via email, phone calls, and WhatsApp. We meet via Teams as needed, and John has been very responsive via WhatsApp. 

What did you find most impressive about them?

I’ve been most impressed with their communicativeness and ability to translate my ideas into physical items. They’ve been able to take things from my imagination and turn them into designs for the site.

Are there any areas they could improve?

I’m old-fashioned, so I like to meet in person, which we couldn't do during the COVID-19 pandemic. We had to switch to virtual meetings, but that’s not GLO's fault; it was just a result of the unfortunate situation. 

Do you have any advice for potential customers?

Give GLO as much information as possible to prevent the back-and-forth via email. There’ve been instances when I haven’t shared all the details with them, which slowed their process.