GLO

BACKGROUND

Introduce your business and what you do there.

I’m the director of SMB, a beauty and fitness company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We needed someone to help us revamp and rebuild our website and branding.

SOLUTION

What was the scope of their involvement?

GLO fully redeveloped our website and designed a new logo based on our requirements. Apart from they created all our content, provided us with keyword research, and are currently providing us with performance metrics monitoring and reporting on a monthly basis.

What is the team composition?

I first spoke with John (Owner), who then introduced me to his team and they just regularly keep me updated on the progress of the project.

How did you come to work with GLO - Generate Leads Online?

We just came across their company online and decided to hire them based on their kind nature and initial reliability.

How much have you invested with them?

So far, we’ve invested about £5,000 (approximately $6,000 USD).

What is the status of this engagement?

Our ongoing partnership started in May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first month of our website going live, we’ve acquired about 21 inquiries from prospective clients. GLO is also able to increase our search engine ranking as part of the top three results relating to our implemented keywords.

How did GLO - Generate Leads Online perform from a project management standpoint?

They perform well from a project management standpoint as they consistently adhere to our budget and timelines.

We typically communicate through Zoom and email.

What did you find most impressive about them?

We’re impressed with their adaptability and vast technical knowledge — the team goes above and beyond our expectations and they always produce the most unexpectedly positive results.

Are there any areas they could improve?

There’s nothing they need to improve on.

Do you have any advice for potential customers?

I would just advise you to keep in touch with them consistently and give them the creative freedom to come up with new ideas for your business. They’re very passionate about helping people and that’s what makes them a great company to partner with.

BACKGROUND

Introduce your business and what you do there.

We are a construction company and we build homes as well as do home extensions, renovations, and loft conversions for our clients. I'm one of the directors and owners and my day-to-day involves overseeing sales, marketing, and finance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We had an existing website which I built myself. It was performing okay but we decided that we needed to improve on it since our company is growing. We also wanted to enhance both our customer experience and online presence, so we approached GLO to do that for us.

SOLUTION

What was the scope of their involvement?

We initiated the project by providing GLO with some imagery and a brief of what we were looking for in terms of the website’s design. They took a copy of our existing website and built off of that.

GLO began with a rebrand for our company. They came up with a new logo, color palette, and other creative assets. The team then moved into developing and designing a fully optimized website from scratch and running Google Analytics for it.  

What is the team composition?

I worked with three people from GLO. I met with John (Owner) to get the project started and got in touch with Beth (Digital Marketing Executive) for the copywriting. Kat (Project Manager) was involved as well. 

How did you come to work with GLO - Generate Leads Online?

They were recommended to me by multiple people on Facebook when we were just about to develop our first website. We didn’t work with them then, though. A couple of years went by before we decided it was time to get serious about improving our website. That’s when I approached them.

How much have you invested with them?

I spent around £6,000 (approximately $8,000 USD).

What is the status of this engagement?

The engagement started in June 2021. The website was launched last September 2021 but John still keeps in touch to check on how the website is performing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Through Google Analytics, we've noticed an increase in website traffic. The number of leads coming in through the phone and the website has also increased. There has also been good feedback from our clients and suppliers about how well the website was done. Everybody who’s seen it has commented on how much of an improvement it is over the previous one. 

How did GLO - Generate Leads Online perform from a project management standpoint?

 GLO kept me up-to-date on what was happening via WhatsApp, phone, and email. They took the project and got it done to a good standard with minimal input from me, which is what I was really looking for.

Anytime I did come to the team with an idea, it was always met with enthusiasm. Even if they didn’t think it was the way to go, they never dismissed it. The team instead refined those ideas through their expertise. 

What did you find most impressive about them?

GLO made our company feel like we were a priority at all times. I’ve worked with other companies that showed a level of care only at the initial, sales pitch stages, but I felt that John was engaged through and through. He managed to create a really great culture in GLO where everybody who works for him cares for the project just as much as he does. 

Are there any areas they could improve?

No, there’s nothing they could’ve done better. They went above and beyond what we were looking for. 

Do you have any advice for potential customers?

Give the team as many ideas as you can. Put forward anything you want to explore because GLO is great at taking notes and building off of that using their expertise.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a coaching company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO – Generate Leads Online?

We initially hired them to create a website, but our next step is to work together on a marketing strategy.

SOLUTION

What was the scope of their involvement?

The team designed and developed our site. It has multiple points of contact that allow users to get in touch with me. It also has video components.

What is the team composition?

I’ve worked closely with John (Owner). Beth (Digital Marketing Executive) helped me with all of the content. I’ve also worked with a web developer.

How did you come to work with GLO – Generate Leads Online?

My coach uses GLO for digital marketing. When I was considering having a website built, I asked her about her experiences, and it was very positive. I contacted them based on her satisfaction.

How much have you invested with them?

We’ve invested £3,600 (approximately $5,000 USD).

What is the status of this engagement?

We started working together in December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My experience with GLO has been positive. The website is very clean and easy to navigate. It has a lot of dynamic content. They’re about to start with the digital marketing work.

How did GLO – Generate Leads Online perform from a project management standpoint?

Their team is very responsive. If I need to speak to them, they’re very quick.

What did you find most impressive about them?

Their responsiveness is what I found most impressive. They proactively take things to the next step. I never have to wonder about what’s going on.

Are there any areas they could improve?

I have a suggestion. We might’ve saved a little bit more time if they asked me more questions about the content. Their team almost guessed what I would be happy with, and then after I viewed it, I would critique it. Perhaps, it would’ve been quicker in hindsight if they asked me about those details upfront and use that as a basis.

Do you have any advice for potential customers?

Work directly with John. He is very impressive and responsive. He cares a lot about the service he delivers.

BACKGROUND

Introduce your business and what you do there.

I am the founder of Nourished Content Marketing, a content marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

I needed someone to help with a landing page.

SOLUTION

What was the scope of their involvement?

GLO created my landing page for me, and they did SEO on it as well.  

What is the team composition?

I worked with John (Digital Marketing Director) and Mark (Web Design Director).

How did you come to work with GLO - Generate Leads Online?

I actually met them at a business networking event pre-COVID-19, when we could meet in person. I had heard about GLO in the local area from other people.

How much have you invested in them?

The total cost so far is under £1,000 (approximately $1,400 USD).

What is the status of this engagement?

We started working with them around March or April 2020. I’m still working with them on and off whenever I need any help.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

GLO’s SEO services got me up to number two on Google in my local area for organic search results. I’m definitely happy. 

They did a good job finding the right keywords for my niche and getting me up to the top of Google within a really short period of time. That was impressive.

In general, the landing page was done really fast and there were no problems. I remember a few months later, there was a WordPress update that created some issues on my page, and they could fix that for me as well. I would definitely recommend working with GLO.

How did GLO - Generate Leads Online perform from a project management standpoint?

I didn’t find any issues. Communication was clear and prompt. I could reach the team by phone or email, and I always got an answer really quickly. My requests were done as soon as I asked them.

What did you find most impressive about them?

GLO has a really good understanding of their clients. I find that a lot of businesses just tell you a lot of big words and don’t really perform, whereas GLO did exactly what they said they would do.

Are there any areas they could improve?

Not that I can think of at the moment.

Do you have any advice for potential customers?

Come with a good vision of what you want and then lean on their expertise at the same time. Be clear with what you want and they will help you.

BACKGROUND

Introduce your business and what you do there.

I’m the director of RPM Fuels & Tanks, an online e-commerce website selling fuel storage and handling equipment. We sell things like fuel tanks, fuel pumps, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

I needed help with SEO.

SOLUTION

What was the scope of their involvement?

GLO did our website design and implementation. They used WordPress. The new website was launched in December.

It’s a full e-commerce site, with good navigation for people coming onto the site to look at products. Users are able to order through the website and contact us through a contact form.

Now we’re moving over to the SEO and Google Ads side with them. They’re also doing PPC and Google Shopping.

What is the team composition?

I directly deal John (Digital Marketing Director) and Mark (Web Design Director). There are other people behind the scenes that I haven’t met because of the current environment.

How did you come to work with GLO - Generate Leads Online?

I did an online search because I wasn’t happy with the results I was getting from my old SEO company. I approached GLO, and during our first meeting, I became aware there were some problems with my old website. They recommended a complete revamp of the website. They came up with some options and we went from there. They also had good reviews.

How much have you invested with them?

We spent £8,000 (approximately $11,000 USD) for the web build.

What is the status of this engagement?

We started working together in October 2020 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s difficult to give any idea of the impact. Though it’s been launched since December, we’ve had the whole Christmas period here until the 4th of January, and things are quiet during the holiday season.

However, the website looks great. For the design, we discussed different layouts and I’m very happy with the final result. It works well. Customers are only 2 or 3 clicks away from what they’re looking for.

How did GLO - Generate Leads Online perform from a project management standpoint?

I sent a link to a demo site so I could see the work in progress as work continued on the site. We had three to four Zoom calls in that time. The workflow went very well.

What did you find most impressive about them?

Initially, when I did the search what made me contact them is the Google reviews were very good. I did a lot of research before choosing them and it was all based on online reviews.

Are there any areas they could improve?

They could improve on the price, but we got what we paid for.

Do you have any advice for potential customers?

They did a very good job and listened to what I said. I highly recommend GLO. I can’t think of any notes of caution.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and director of a paint and decorating company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with GLO - Generate Leads Online?

I wanted to increase our web traffic and bring in more revenue.

SOLUTION

What was the scope of their involvement?

They built us a website and they set up some new emails. They also did SEO, designed a new logo, and printed new business cards. They introduced new landing pages to increase our online presence. 

What is the team composition?

We worked with a team of 3–4 people. John (Owner) was my main point of contact. 

How did you come to work with GLO - Generate Leads Online?

I can’t really remember how I found them. It might’ve been through LinkedIn. I met with John and I knew that I wanted to work with them. 

How much have you invested with them?

So far, I’ve spent about $5,000. 

What is the status of this engagement?

We started working together in early-2020. The website has launched, but they’re still working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve gotten really good feedback from friends and family. I think the website looks really smart. 

How did GLO - Generate Leads Online perform from a project management standpoint?

They were amazing. We mostly communicate through phone, email, and WhatsApp. We can also meet in person if we want. We didn’t have any strict deadlines, but there was never a problem with delivery. There was never a point where I didn’t feel like they were on the ball. 

What did you find most impressive about them?

Their efficiency and responsiveness are impressive. They deliver what they say they’re going to deliver. It’s a very professional company. 

Are there any areas they could improve?

No, I’m happy with the price and what they delivered. They’re great people. 

Do you have any advice for potential customers? 

I’m not very technology-minded, so it’s helpful to have them as part of the team. Don’t hesitate to call them or ask questions whenever you need to. 

BACKGROUND

Introduce your business and what you do there.

My husband and I are directors of Marshall Gas, and my role is mainly operational director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

Initially, we were looking to get more converted leads from website clicks which would then end up being a paid job.

SOLUTION

What was the scope of their involvement?

They basically rebranded our entire website. We’re concentrating on the location and the reviews, and they change every page to make it stand out in those areas. They’ve changed the colors, and updated our FAQ; it is a real overhaul.

We’re looking to find a way to concentrate on installations, which is our bigger profit margin. To do this, we met up and spoke about PPC. We’re now investing some more money to convert those clicks to paid work. We wanted to make sure there was enough work for our staff to return.

What is the team composition?

We work with John (Owner) and Mark (Web Developer).

How did you come to work with GLO - Generate Leads Online?

There is a local networking group that used to meet before COVID-19, and I believe GLO did a presentation there. We had a free consultation to see how they could help us because we saw we were very far down on Google which sent alarm bells. 

How much have you invested in them?

We have spent around £1,800 (approximately $2,300 USD) since January. 

What is the status of this engagement?

We started working with them in January 2020, and the work is still ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a significant increase in our SEO; we’ve been really pleased by how they’ve turned our brief around. We’ve more than made back what we’ve spent. 

Mark and John were fantastic in explaining that we can review the efforts and show us how much money we’re putting in and the jobs we’re getting back out. So far, so good. The phone hasn’t stopped ringing so that has been really positive. 

They are really genuine and lovely people who have really helped us. We are really, really grateful to them.

How did GLO - Generate Leads Online perform from a project management standpoint?

We use WhatsApp for a four-way conversation between Mark, John, my husband, and myself so we all have the updates. One of their best qualities is communication and they won’t do anything unless they have checked with us first. They’re great at issuing invoices, so when they are paid, I get the paperwork, which is really important to me because I take care of the bookkeeping. I think they have their practices and communication off to a tee which is needed when working with another business. 

I can’t fault them really because they explain what they’re going to do before doing it. They break it down and explain where the money goes and show us ideal perceptions. They show us examples of different companies and their spending amounts and reductions. 

What did you find most impressive about them?

They’re just genuine people and that goes a long way in business. Instead of dealing with salespeople or people with an air of arrogance about themselves, I’d rather just sit down and have a coffee and talk it through, which GLO does perfectly. They are a genuine, nice group.

Are there any areas they could improve?

I can’t think of anything, except maybe having better coffee in the office. 

Do you have any advice for potential customers?

If you’re honest with GLO and tell them exactly what you haven’t tried and what you need, they will put a bespoke package together for you. They can show you if you need to slow down traffic in one area or move locations or find different examples to be popular.

Be really specific about what you want, and they will deliver. If you aren’t specific, you might not get what you want.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of a recruitment consultancy based in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GLO - Generate Leads Online?

We needed help with web development.

SOLUTION

What was the scope of their involvement?

They developed our site and provided SEO services for it. First, we had a chat about what I wanted. Then, we created a template together. For the SEO part of things, they created a plan, which I reviewed. They did the work, and I provided the content. We went back and forth and made changes according to my feedback. Finally, it was ready to launch.

What is the team composition?

I worked with two members of their team.

How did you come to work with GLO - Generate Leads Online?

I met them at a networking event, where they’d showed me some SEO work they had done, which had me sold.

How much have you invested with them?

We’ve spent around 5,000 pounds (approximately $6,300 USD) so far.

What is the status of this engagement?

We started working together in February 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The SEO, as expected, takes time to show results. The team is very good at answering any questions I’ve got and explains everything nicely. On the technical side, they understood what I wanted. The team was available, willing to listen and be patient with me when I took the time to get the requirements. Overall, they’re good at what they do.

How did GLO - Generate Leads Online perform from a project management standpoint?

It was relatively smooth. I provided feedback a few times and they were able to turn it around by the next morning. Aside from that, there wasn’t a lot that needed to be managed throughout this project.

What did you find most impressive about them?

I like their passion for the project. They’re always excited and engaged when we talk. As a business owner that’s not technical, it’s nice to be validated by people; it’s great seeing this project moving from an idea into actuality, and it’s all working out according to what I wanted.

Are there any areas they could improve?

A very minor criticism would be having more after-care, as well as interpreting some of the analytics results, but I know they’re busy so it makes sense. Also, it might not make sense for them to interpret my SEO analytics at such an early phase since it takes a while to see results.

Do you have any advice for potential customers?

My advice is to go for it. They’re great workers who are passionate and engaged. They deliver a great product. You get what you pay for, so their services are worth the investment. They even allow you to spread out the payments, which is an added benefit.

BACKGROUND

Introduce your business and what you do there.

I am the owner of B. A. Boyle & Son. We are a family-run construction company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Generate Leads Online?

Prior to the pandemic, we got our work through word of mouth. We talked to them in order to generate leads online. They built us a web presence.

SOLUTION

What was the scope of their involvement?

They built the website. They also rebranded our logo and gave us a fresh, modern look. We also wanted their input on giving us a space on the Internet.

What is the team composition?

We worked with two people. Mark did the web design and logo, and John did the website.

How did you come to work with Generate Leads Online?

I’d seen their advertising. I watched them on Facebook and appreciated the way they conducted their business. I came to the conclusion that they were the best company to help us.

How much have you invested with them?

Just around 2,000 British pounds ($2,517 USD).

What is the status of this engagement?

I started working with them in April 2020 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Quality-wise, they were fantastic. Everything from the way they conduct themselves to their efficiency was fantastic. I’ve had jobs come in the past week. What they say they’re doing, they are actually doing. They’ve helped us replace what we’ve lost.

How did Generate Leads Online perform from a project management standpoint?

I didn’t have too many questions. I relied on them as experts to manage the project. They handled most of the process. I gave them a few passwords and linked a few directories, but overall it’s been a user-friendly service.

What did you find most impressive about them?

Everything they do is impressive.

Are there any areas they could improve?

To be honest, no, they’ve gone above and beyond the original agreement.

BACKGROUND

Please describe your company and your position there.

Norton Taylor Nunn provide town planning advice to corporate and private clients. I am the principle consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GLO - Generate Leads Online?

A review by the University of Suffolk identified that our website was not showcasing our services and wasn't appearing within Google search results. GLO - Generate Leads Online - was hired to redesign our website and optimise the content for search engine keywords. As a result we're now in the top searches for Town Planning advice in London and the South East, our key markets.

What were your goals for this project?

A new responsive website, an increase in inquiries through the website and online search engines, and an increase in inquiries generated through unpaid search position.

SOLUTION

How did you select this vendor?

GLO - Generate Leads Online was recommended to us by a marketing consultant.

Describe the project and the services they provided in detail.

GLO - Generate Leads Online redesigned our website, providing a high quality advertisement of our services. They have also worked to ensure that we remain within the top searches on Google, Bing, and other search engine platforms.

What was the team composition?

John Parnell took the lead and was the client contact.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We have seen a significant impact from increased contacts via the website - improving in both quantity and quality. During the Covid-19 lockdown, due to the increase in contact activity brought on by GLO - Generate Leads Online, we weren't required to seek any assistance via the Coronavirus Job Retention Scheme - indeed, we saw no drop in income or workload through the crisis.

How was project management arranged and how effective was it?

John Parnell was effective and efficient at explaining each stage and providing the required level of quality in the product.

What did you find most impressive about this company?

The swift response and the high quality product

Are there any areas for improvement?

No