Funnel Intelligence Group

BACKGROUND

Please describe your company and position.

I am the Vice President of Being Mary

Describe what your company does in a single sentence.

Being Mary is a debut memoir by author and women's rights advocate Mary VandenBerge, capturing the raw, often unspoken struggles of marriage, motherhood, family, and faith. A deeply personal and honest book written for every woman who has ever felt her story deserved to be told.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Stop our ROAS from swinging wildly, fix a broken ad infrastructure, align landing pages with ad creative, and build a reliable performance marketing strategy that actually delivers consistent results.

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Funnel Intelligence Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FIG paused our ads for 48 hours and ran a full infrastructure audit, uncovering broken pixels, cannibalizing audiences, and misaligned landing pages. They fixed everything and built a proper full-funnel strategy: top-of-funnel awareness campaigns, middle-funnel retargeting, and a bottom-funnel conversion sequence. Deliverables included pixel repair, audience restructure, landing page alignment, and a performance marketing roadmap that stabilized our ROAS and reduced CAC meaningfully.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS stabilized at 4.1x, customer acquisition cost dropped by 28%, audiences stopped cannibalizing each other, and campaigns finally delivered consistent, predictable returns across all funnel stages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast, organized, and always one step ahead. They flagged problems before we even noticed them. Communication was straight to the point.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They stopped our ads on day one to fix the foundation first. No other agency had the confidence or honesty to do that.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

Not really. They came in, fixed what was broken, and delivered. No complaints at all.

BACKGROUND

Please describe your company and position.

I am the Director Sales & Marketing of Christian Creations Unlimited

Describe what your company does in a single sentence.

We sell bold, unique Christian jewelry, crosses, earrings, bracelets, necklaces, and sets, designed to help people wear and share their faith proudly. We also offer a consultant program where anyone can join, sell our jewelry, and earn up to 60% commission working on their own terms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Identify why a healthy-traffic Shopify store was losing revenue at checkout, eliminate upsell sequence friction, reduce cart abandonment, and improve overall conversion rate and average order value.

SOLUTION

How did you find Funnel Intelligence Group?

Online Search

Why did you select Funnel Intelligence Group over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Funnel Intelligence Group audited our entire Shopify funnel, analyzing checkout flow, upsell sequences, Meta Ads performance, and cart behavior. They identified a critical friction point costing us nearly 30% of potential AOV, rebuilt the checkout logic, and optimized every touchpoint. Deliverables included a full funnel audit report, checkout restructure, upsell sequence optimization, and ongoing conversion tracking, all implemented within six weeks with measurable results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Cart abandonment rate dropped by 22%, conversion rate lifted by 17%, and upsell sequence friction costing nearly 30% of potential AOV was identified and eliminated within six weeks of optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sharp, organized, and on schedule. Every deliverable landed on time and communication was always clear and direct. No chasing required.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn't just spot the problem; they rebuilt the logic behind it. That level of depth is rare and genuinely made the difference.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

Honestly nothing significant. Results spoke for themselves.

BACKGROUND

Please describe your company and position.

I am the Director Business Development of Import DPS

Describe what your company does in a single sentence.

Import DPS sells performance parts for import vehicles exhausts, turbos, suspension, intakes, and more. We're a Philly-based shop serving serious car enthusiasts who want real upgrades, not cheap knockoffs. Quality parts, honest pricing, shipped fast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Stop wasting ad spend, fix our broken checkout, recover lost sales, and finally make our website convert.

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Funnel Intelligence Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Haseeb and the FIG team audited our entire funnel from first ad click to checkout, identifying exactly where we were losing customers. They restructured product pages, simplified mobile checkout, and cut ad campaigns burning budget without results. They built a retargeting strategy to recover lost visitors, aligned ad creatives with landing pages for consistency, and delivered a clear marketing strategy that connected everything together. Every deliverable was practical and focused on one goal turning our existing traffic into real revenue. No fluff, just results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 60 days of working with FIG, our conversion rate improved by 28%, abandoned cart recovery jumped by 35%, and we cut wasted ad spend by nearly 40%. Mobile checkout completions increased noticeably, and for the first time we clearly understood which campaigns were actually driving sales. Revenue moved in the right direction and it stayed there.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Haseeb kept everything on track from day one. Timelines were clear, deliverables arrived when promised, and we never had to chase anyone for updates. When we flagged concerns or needed adjustments, he responded fast and came back with real solutions not excuses. It felt like working with someone who actually cared about our results, not just completing a checklist. Straightforward, reliable, and professional throughout.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how fast they identified the real problems. No lengthy discovery phase, no vague strategy decks. Haseeb came in, found what was broken, and got to work. They understood eCommerce without needing everything explained twice. But honestly, the biggest thing was accountability. They said they'd deliver, and they did. In an industry full of agencies that overpromise and underdeliver, FIG was refreshingly different. They treated our business like it was their own.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

A dedicated reporting dashboard would've been handy, but honestly no major complaints from our end.

BACKGROUND

Please describe your company and position.

I am the VP of Sales & Marketing

Describe what your company does in a single sentence.

We offer holistic health services including immersive retreats, webinars, workshops, coaching, podcasts, eBooks, and therapeutic services empowering individuals to reclaim their truth and embrace authentic well-being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Convert website traffic into retreat bookings, webinar sign-ups & product sales. Reduce funnel drop-offs, restructure offer pages for clarity, and build nurture email sequences to attract aligned, conversion-ready wellness clients.

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Funnel Intelligence Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funnel Intelligence Group conducted a comprehensive audit of Rooted Wellness Solutions eco system, mapping the full client journey from initial discovery through final conversion.

Key Deliverables Included:

• Full funnel audit identifying drop-off points across website & landing pages
• offer page restructuring for improved clarity & conversion
• Behavioral based email nurture sequences tailored to wellness audience
• Optimize retreat booking and webinar registeration flow
• Traffic behavior analysis pinpointing where & why leads were disengaging
• Strategic recommendations across all digital touchpoints

The goal was to ensure every stage of the client journey from awarness to enrollment felt intentional aligned with the brand's holistic mission and designed high quality leads ready to invest in their wellness transformation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased retreat inquiries, higher webinar registrations, improved email open & engagement rates, better lead quality, and stronger conversion rates with clients arriving pre-qualified and ready to invest in their wellness journey.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funnel Intelligence Group's project management was seamless and professional. They established clear timelines from day one and delivered every item on schedule without compromise. Communication was proactive, regular check-ins kept us informed at every stage. When we raised concerns or requested adjustments, their team responded promptly and thoughtfully, always ensuring solutions aligned with our brand values. They felt less like a vendor and more like a true strategic partner, organized, responsive, and genuinely invested in our success.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their rare ability to blend analytical precision with genuine respect for our mission. They didn't just optimize numbers, they understood our values and ensured every strategy felt authentic to our brand. That human-first approach to data is truly uncommon.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

Nothing significant! Perhaps more visual reporting dashboards, but overall the experience exceeded our expectations completely.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing

Describe what your company does in a single sentence.

A full-service B2B digital agency based in Dubai, helping businesses across the Middle East grow through web development, brand strategy, SEO, content marketing, app development, and performance-driven digital solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Two years stuck in search obscurity pushed us to act. We needed Google page one for our five most valuable keywords, real organic growth, and freedom from endlessly funding paid ads just to stay relevant.

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

When we engaged Funnel Intelligence Group, the mandate was clear, fix what two years of effort had failed to move. The team didn't jump straight into execution. They started exactly where any serious SEO partner should: with a thorough diagnostic. Before a single piece of content was touched or a single keyword targeted, they conducted a deep-dive SEO audit that mapped out precisely why our domain was stuck.

What came out of that audit shaped everything that followed, a structured, multi-layered campaign built on real data rather than guesswork.

Key Deliverables:

SEO Audit & Diagnostic Review — A comprehensive analysis of the website's technical health, on-page structure, keyword positioning gaps, and backlink profile to identify every friction point blocking search visibility.

Keyword Research & Competitive Analysis — Identification and prioritization of five high-intent, business-critical keywords with the highest commercial relevance — terms our ideal customers were actively searching at the point of decision.

On-Page Content Optimization — Rewriting and restructuring existing page content to align with target keywords, improve relevance signals, and strengthen overall page authority for search engines.

Technical SEO Improvements — Resolution of site health issues including crawlability, page speed, indexing errors, and structural fixes that were silently suppressing rankings behind the scenes.

Off-Page Link Authority Strategy — A targeted backlink building campaign to grow the domain's external authority, signaling credibility and relevance to Google across the five priority keywords.

Rankings & Traffic Performance Tracking — Ongoing monitoring of keyword movement and organic traffic growth throughout the campaign to ensure measurable progress against defined targets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Five target keywords cracked Google's first page. Organic traffic soared 85%. Paid ad spend dropped. After two stagnant years, the dashboard finally had something worth celebrating.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project is still running and that says more than any metric. We renewed the contract because the team earned it.

Timelines have been consistently met across every phase. Communication is proactive, not reactive. I never have to chase updates because they're already in my inbox before I think to ask. When I raise a concern, it's addressed quickly and with full transparency, not deflected with vague reassurances.

For a long-term engagement like this, trust matters as much as results. Funnel Intelligence Group has built both, which is exactly why we're continuing."

What was your primary form of communication with Funnel Intelligence Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most agencies sell you a service, but Funnel Intelligence Group has sold us a strategy, and there's a real difference between the two.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

Genuinely hard to critique a team that reversed two years of stagnation. If anything, I'd have loved more frequent ranking updates in the early weeks, the waiting period before results kick in felt longer without that visibility. A more detailed progress dashboard from the start would have eased that.

That said, once momentum built, everything clicked. Nothing significant enough to second-guess renewing the contract.

BACKGROUND

Please describe your company and position.

I am an executive at Wendi Amburgey Therapy

Describe what your company does in a single sentence.

Wendi Amburgey Therapy is a Michigan-based telehealth practice where a licensed clinical psychotherapist provides specialized mental health therapy including anxiety, trauma, and strength-based treatment to individuals across Michigan via online sessions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Our goals were to rebuild our broken marketing, strengthen regional brand visibility, drive measurable sales growth, and establish a sustainable long-term strategy.

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

When we came to Funnel Intelligence Group, our digital marketing was essentially non-functional. Two previous agencies had left us with a fragmented online presence, wasted ad spend, and zero meaningful results. What Funnel Intelligence Group delivered was not a patch job, it was a complete, ground-up transformation tailored specifically to our practice.

Discovery & Marketing Audit: The engagement began with a thorough audit of everything we had in place, our website performance, existing campaigns, keyword positioning, audience targeting, and overall digital footprint. They identified exactly where things were breaking down and presented a clear, honest assessment before a single dollar was spent.

Custom Strategy Development: Based on the audit, Haseeb and his team built a customized digital marketing strategy designed specifically for a telehealth therapy practice operating in Michigan. This wasn't a generic template, it was built around our unique audience, our services, and the sensitive nature of mental health marketing.

Website & Landing Page Optimization: Our web presence was restructured to improve user experience, page load speed, and conversion flow. Landing pages were optimized to ensure that when potential clients visited, they were guided smoothly toward booking a session.

Lead Generation Funnel Rebuild: The entire lead generation framework was rebuilt from scratch. This included designing a funnel that captured, nurtured, and converted prospective clients reducing drop-off at every stage of the client journey.

Brand Messaging & Content Alignment: Our brand voice and messaging were refined to communicate compassion, professionalism, credibility & essential qualities for a mental health practice. Content across all touchpoints was aligned to speak directly to our target audience in an authentic and trustworthy manner.

Analytics & Performance Tracking A real-time analytics and reporting system was put in place so we could monitor campaign performance, traffic sources, lead quality, and conversion rates on an ongoing basis. For the first time, we had full visibility into what was working and what wasn't.

Key Deliverables Summary:

• Comprehensive digital marketing audit report
• Custom marketing strategy document tailored to telehealth & mental health sector
• Optimized website and high-converting landing pages
• Regional SEO implementation with measurable ranking improvements
• Active paid advertising campaigns with ongoing optimization
• Rebuilt lead generation and client acquisition funnel
• Refined brand messaging and content strategy
• Live analytics dashboard and monthly performance reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

35% regional sales growth, increased inbound inquiries, improved online visibility, lower cost-per-lead, and better conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Funnel Intelligence Group's project management was seamless from start to finish. Every deliverable was completed on time, and we were never left wondering what was happening next. Haseeb kept communication consistently clear, provided regular progress updates, and was always quick to respond whenever we had questions or concerns. What stood out most was how proactively he anticipated our needs rather than just reacting to them. For a business that had been badly let down by agencies before, that level of reliability and responsiveness was everything.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What set Funnel Intelligence Group apart was their genuine investment in our success. They didn't treat us like just another client, they took the time to truly understand our business, our audience, and the sensitive nature of mental health marketing. Haseeb brought both strategic expertise and personal accountability that we had never experienced with any other agency. The combination of transparent communication, data-driven execution, and real measurable results made them truly one of a kind.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

It's hard to pinpoint any major areas for improvement. If anything, I'd love to see them expand their team so more businesses can benefit from the same level of attention and dedication we received. The onboarding process could perhaps be slightly faster, but the thoroughness behind it is exactly what delivered our results, so even that is hard to criticize. Overall, Funnel Intelligence Group exceeded our expectations on every front.

BACKGROUND

Please describe your company and position.

I am the Owner & Founder of Angel Heart Home Care

Describe what your company does in a single sentence.

Angel Heart Home Care Services is a locally owned agency in the Petoskey, MI area that provides both non-medical personal care and skilled nursing services to clients in their homes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Fix our broken website, recover dropping search rankings, and get fast, reliable technical support, without being tied to a local team. We needed results quickly, and that's exactly what we got.

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Our website had been silently breaking down for a while before we finally called it, rankings were dropping, technical errors were piling up, and the site just wasn't performing the way it should.

Funnel Intelligence Group stepped in and got to work immediately. Here's what they actually did:

• Technical Audit & Fixes — They ran a deep diagnostic across the entire site, identifying broken elements, crawl errors, and performance issues that were quietly killing our rankings.
• SEO Recovery — The team addressed on-page and technical SEO gaps, cleaned up what was hurting our search visibility, and built a path back to where we needed to be.
• Site Stability & Performance — Beyond fixing what was broken, they optimized the site's overall health so the same issues wouldn't creep back.
• Ongoing Communication — Haseeb kept us in the loop at every stage. No guessing, no radio silence, just clear updates and straight answers.

The biggest deliverable wasn't just a fixed website. It was walking away knowing the foundation was solid. Haseeb and his team treated our online presence like it actually mattered because for a home care business, it really does.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rankings bounced back, site stability improved, and response times were faster than we expected. The biggest win? Realizing remote support could outperform any local team we'd worked with before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management honestly wasn't something I expected to be impressed by but Funnel Intelligence Group surprised me there too.

From day one, Haseeb set clear expectations. We knew what was being tackled, in what order, and when to expect results. There was a structure to how they worked that made the whole process feel less overwhelming.

Did they deliver on time? Yes! no excuses, no moving goalposts. What they committed to, they followed through on.

What really stood out was their responsiveness. I'd send a message and hear back faster than expected, every single time. Haseeb made sure we felt heard without us ever having to chase anyone down.

For a small business like ours, that attentiveness goes a long way. You're not just a ticket in a queue and that's genuinely how Funnel Intelligence Group made us feel.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Honestly? Their responsiveness stood out the most. I came in skeptical about working with a remote team and they flipped that completely. The team moved faster, communicated clearer, and delivered more than most local teams I've worked with. That's not something you expect. That's something you remember.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

Honestly, nothing major comes to mind. If anything, a more detailed onboarding summary upfront would've been a nice touch but that's minor. The results spoke for themselves.

BACKGROUND

Please describe your company and position.

I am the Executive of Nana B's Creations

Describe what your company does in a single sentence.

Nana B's Creations specializes in crafting and selling homemade seasoning mixes, dip blends, and customizable favors like soaps and lotions, while also providing fundraiser support for groups with easy, pre-sorted ordering.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• The project's goals were to overhaul the website, refresh branding, enhance user experience by smoothing checkout funnels, fix mobile optimization issues, reduce cart abandonment, and ultimately boost conversion rates for better business performance.

SOLUTION

How did you find Funnel Intelligence Group?

• Referral
• Other

Why did you select Funnel Intelligence Group over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Detailed Scope of Work
The project for Nana B's Creations (nanabscreations.com) focused on transforming an outdated e-commerce site selling homemade seasonings, dips, customizable favors (soaps/lotions), and fundraiser services. It addressed high cart abandonment from clunky checkouts and poor mobile performance, while refreshing branding and UX to increase conversions. Phases included:

1. Discovery and Planning

• Consulted on goals, audience, and issues; analyzed analytics for friction points (e.g., slow loads, non-responsive mobile); mapped user journeys and set targets like 20-30% abandonment reduction.

2. Branding Refresh

• Updated logo, colors (earthy tones), and messaging ("Organic is the Way to Go") to emphasize health-focused products; created visuals for promotions (e.g., $20 min order, guarantees).

3. Website Overhaul and Design

• Redesigned layout for easy navigation (e.g., sections for products, fundraisers, favors); added responsive, mobile-first pages with product details, images, and quick-add features.

4. User Experience Enhancements

• Streamlined checkout (fewer steps, progress bars, guest options); added anti-abandonment tools (auto-save, popups); enabled custom favor selectors and pre-sorted fundraiser orders.

5. Development and Optimization

• Integrated e-commerce tools for secure payments and inventory; optimized for speed via image compression; used A/B testing for conversion boosts.

6. Testing, Launch, and Support

• Performed QA for functionality and compatibility; launched with monitoring; provided client training and ongoing support.

Summary of Key Deliverables

• Redesigned Website: Modern, responsive layout with optimized navigation and product/fundraiser sections.
• Branding Assets: New logo, palette, visuals, and guidelines.
• Checkout Funnel: Simplified process with secure integrations and abandonment reducers.
• Mobile Optimizations: Fast, device-friendly design.
• UX Features: Custom tools and data-driven improvements for higher engagement.
• Documentation: Guides, analytics setup, and post-launch package.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key success metrics include reduced cart abandonment rates, improved mobile load times and responsiveness, higher conversion rates (e.g., 20-30% increase), enhanced user engagement, and overall sales growth from smoother checkout funnels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management from Funnel Intelligence Group was smooth and organized, they broke everything into clear phases like planning, design, and testing, with regular check-ins via email and calls to keep me updated. Yes, they delivered all items right on schedule, no delays or excuses, which was a huge relief for my small business. They were super responsive to my needs; whenever I had feedback or a tweak, like adjusting the mobile layout or adding more details to the fundraiser section, they'd get back to me quickly and make changes without any hassle. It felt like they really cared about getting it right for me.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Funnel Intelligence Group was their deep dive into my specific business needs, like understanding how my fundraiser program and custom favors work, and turning that into a site that's not just pretty, but actually drives sales by making everything super easy for customers. Their attention to little details, like quick mobile fixes and anti-drop-off tricks in the checkout, felt unique compared to other agencies I've heard about; it was like they were part of my team, not just vendors.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

Honestly, the whole project went so well that I don't have a ton of complaints, but if I had to pick something, maybe they could offer a bit more hands-on training for non-techy folks like me on managing the site after launch. I figured it out, but extra sessions would've been nice. Also, while the mobile fixes were spot-on, adding some built-in analytics dashboards right from the start could've helped me track those conversion boosts even easier. Overall, though, they nailed it, and I'd work with them again in a heartbeat!

BACKGROUND

Please describe your company and position.

I am an executive at Lady Boss Booth

Describe what your company does in a single sentence.

Lady Boss Booth is a California-based photo booth rental company that provides modern, open-air photo booth experiences for weddings, corporate events, and celebrations. The company focuses on stylish setups, customization, and instant digital sharing to create fun, interactive, and memorable event experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• The goal of this project was to evaluate and improve the SEO foundation by identifying technical issues, content gaps, keyword opportunities, and backlink risks, and to create a clear, prioritized roadmap to increase organic visibility, traffic quality, and conversions.

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

• Pricing fit our budget
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work consisted of a detailed and comprehensive SEO audit focused on evaluating the overall search performance and health of the website. This included a full technical SEO assessment covering crawlability, indexing, site structure, page speed, and mobile usability.

Key deliverables included an in-depth keyword and competitor analysis, an on-page and content review to identify gaps and optimization opportunities, a backlink quality and risk assessment, and a prioritized SEO roadmap outlining clear, actionable recommendations to improve organic visibility and performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success was measured through improved technical SEO health, clearer keyword targeting, stronger content alignment, reduced SEO risks, and a defined action plan that supports growth in organic visibility, traffic quality, and conversion performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and well organized. Deliverables were shared on time, and timelines were clearly communicated from the start. The team was responsive to questions, open to feedback, and took the time to explain findings and recommendations clearly, making the overall collaboration easy and efficient.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strategic approach. Instead of delivering a generic SEO report, they focused on explaining the “why” behind each issue and prioritized recommendations based on real impact. The audit felt practical, well thought out, and aligned with long-term growth rather than quick wins.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

One small area for improvement would be adding a bit more depth on advanced technical SEO for those who enjoy getting lost in the weeds. That said, the audit was thorough, well structured, and actionable, without drowning us in spreadsheets just for the sake of it.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Adventure Playground Plus Inc

Describe what your company does in a single sentence.

Adventure Playground Plus Inc. designs, supplies and installs commercial playground equipment and outdoor play solutions for parks, schools and community spaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Understand why rankings dropped after a Google core update, create a structured SEO recovery plan, and restore long-term organic visibility without relying on guesswork or short-term fixes.

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Funnel Intelligence Group focused on diagnosing and recovering from a major Google core update that caused a sudden loss in rankings, keywords, and traffic.

They started with a deep SEO audit to identify exactly what went wrong. This included analyzing the impact of the core update, reviewing site structure, content quality, technical SEO issues, backlink profile, and keyword performance drops. They clearly explained which pages and keywords were affected and why.

From there, they delivered a clear recovery roadmap. This covered on-page optimizations, content improvements aligned with Google’s quality signals, technical fixes, and prioritization of pages with the highest recovery potential. They also refined keyword targeting based on search intent and competitive gaps.

Execution was handled in phases, with measurable checkpoints. Key deliverables included:

• A detailed post-core update SEO audit and findings report
• A keyword loss and recovery analysis with prioritized actions
• On-page SEO fixes for affected pages (content, headings, internal linking, metadata)
• Technical SEO improvements to support crawlability and performance
• Ongoing monitoring, reporting, and clear communication on progress and results

The end result was stabilized traffic, recovered keyword rankings, improved visibility across key pages, and a data-backed SEO foundation built to withstand future Google updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lost keywords returning to search results, ranking improvements for impacted pages, organic traffic stabilizing and increasing, and measurable visibility gains confirmed through SEO tracking tools.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured, transparent, and easy to work with. From day one, they set clear timelines, priorities, and milestones so I always knew what was being worked on and what was coming next. Deliverables were consistently completed on time, and when something required extra analysis, they communicated that upfront instead of going silent.

They were very responsive to our needs. Questions were answered quickly and in plain language, not SEO jargon. Whenever concerns came up, especially around ranking fluctuations, they addressed them with data, context, and clear next steps. It felt like a true partnership rather than a vendor relationship, with proactive updates and adjustments made based on performance and feedback.
 
 
 

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to clearly explain what actually went wrong and back it up with real data. Instead of vague SEO talk or generic promises, they showed a deep understanding of Google core updates, pinpointed the exact issues affecting our rankings, and presented a recovery plan that was practical and transparent. The combination of technical expertise, honest communication, and a results-driven approach made them stand out from every other agency we spoke with.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

Honestly, there weren’t any major issues. If I had to point out an area for improvement, it would be that the initial diagnostic phase involved a lot of detailed information, which can feel overwhelming if you’re not deeply familiar with SEO. That said, they were always willing to slow things down, clarify anything we didn’t understand, and walk us through the reasoning, so it never became a real problem. Overall, their thoroughness is more of a strength than a drawback.