Funnel Intelligence Group

BACKGROUND

Please describe your company and position.

I am the Executive of Nana B's Creations

Describe what your company does in a single sentence.

Nana B's Creations specializes in crafting and selling homemade seasoning mixes, dip blends, and customizable favors like soaps and lotions, while also providing fundraiser support for groups with easy, pre-sorted ordering.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• The project's goals were to overhaul the website, refresh branding, enhance user experience by smoothing checkout funnels, fix mobile optimization issues, reduce cart abandonment, and ultimately boost conversion rates for better business performance.

SOLUTION

How did you find Funnel Intelligence Group?

• Referral
• Other

Why did you select Funnel Intelligence Group over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Detailed Scope of Work
The project for Nana B's Creations (nanabscreations.com) focused on transforming an outdated e-commerce site selling homemade seasonings, dips, customizable favors (soaps/lotions), and fundraiser services. It addressed high cart abandonment from clunky checkouts and poor mobile performance, while refreshing branding and UX to increase conversions. Phases included:

1. Discovery and Planning

• Consulted on goals, audience, and issues; analyzed analytics for friction points (e.g., slow loads, non-responsive mobile); mapped user journeys and set targets like 20-30% abandonment reduction.

2. Branding Refresh

• Updated logo, colors (earthy tones), and messaging ("Organic is the Way to Go") to emphasize health-focused products; created visuals for promotions (e.g., $20 min order, guarantees).

3. Website Overhaul and Design

• Redesigned layout for easy navigation (e.g., sections for products, fundraisers, favors); added responsive, mobile-first pages with product details, images, and quick-add features.

4. User Experience Enhancements

• Streamlined checkout (fewer steps, progress bars, guest options); added anti-abandonment tools (auto-save, popups); enabled custom favor selectors and pre-sorted fundraiser orders.

5. Development and Optimization

• Integrated e-commerce tools for secure payments and inventory; optimized for speed via image compression; used A/B testing for conversion boosts.

6. Testing, Launch, and Support

• Performed QA for functionality and compatibility; launched with monitoring; provided client training and ongoing support.

Summary of Key Deliverables

• Redesigned Website: Modern, responsive layout with optimized navigation and product/fundraiser sections.
• Branding Assets: New logo, palette, visuals, and guidelines.
• Checkout Funnel: Simplified process with secure integrations and abandonment reducers.
• Mobile Optimizations: Fast, device-friendly design.
• UX Features: Custom tools and data-driven improvements for higher engagement.
• Documentation: Guides, analytics setup, and post-launch package.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key success metrics include reduced cart abandonment rates, improved mobile load times and responsiveness, higher conversion rates (e.g., 20-30% increase), enhanced user engagement, and overall sales growth from smoother checkout funnels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management from Funnel Intelligence Group was smooth and organized, they broke everything into clear phases like planning, design, and testing, with regular check-ins via email and calls to keep me updated. Yes, they delivered all items right on schedule, no delays or excuses, which was a huge relief for my small business. They were super responsive to my needs; whenever I had feedback or a tweak, like adjusting the mobile layout or adding more details to the fundraiser section, they'd get back to me quickly and make changes without any hassle. It felt like they really cared about getting it right for me.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Funnel Intelligence Group was their deep dive into my specific business needs, like understanding how my fundraiser program and custom favors work, and turning that into a site that's not just pretty, but actually drives sales by making everything super easy for customers. Their attention to little details, like quick mobile fixes and anti-drop-off tricks in the checkout, felt unique compared to other agencies I've heard about; it was like they were part of my team, not just vendors.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

Honestly, the whole project went so well that I don't have a ton of complaints, but if I had to pick something, maybe they could offer a bit more hands-on training for non-techy folks like me on managing the site after launch. I figured it out, but extra sessions would've been nice. Also, while the mobile fixes were spot-on, adding some built-in analytics dashboards right from the start could've helped me track those conversion boosts even easier. Overall, though, they nailed it, and I'd work with them again in a heartbeat!

BACKGROUND

Please describe your company and position.

I am an executive at Lady Boss Booth

Describe what your company does in a single sentence.

Lady Boss Booth is a California-based photo booth rental company that provides modern, open-air photo booth experiences for weddings, corporate events, and celebrations. The company focuses on stylish setups, customization, and instant digital sharing to create fun, interactive, and memorable event experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• The goal of this project was to evaluate and improve the SEO foundation by identifying technical issues, content gaps, keyword opportunities, and backlink risks, and to create a clear, prioritized roadmap to increase organic visibility, traffic quality, and conversions.

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

• Pricing fit our budget
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work consisted of a detailed and comprehensive SEO audit focused on evaluating the overall search performance and health of the website. This included a full technical SEO assessment covering crawlability, indexing, site structure, page speed, and mobile usability.

Key deliverables included an in-depth keyword and competitor analysis, an on-page and content review to identify gaps and optimization opportunities, a backlink quality and risk assessment, and a prioritized SEO roadmap outlining clear, actionable recommendations to improve organic visibility and performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success was measured through improved technical SEO health, clearer keyword targeting, stronger content alignment, reduced SEO risks, and a defined action plan that supports growth in organic visibility, traffic quality, and conversion performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and well organized. Deliverables were shared on time, and timelines were clearly communicated from the start. The team was responsive to questions, open to feedback, and took the time to explain findings and recommendations clearly, making the overall collaboration easy and efficient.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strategic approach. Instead of delivering a generic SEO report, they focused on explaining the “why” behind each issue and prioritized recommendations based on real impact. The audit felt practical, well thought out, and aligned with long-term growth rather than quick wins.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

One small area for improvement would be adding a bit more depth on advanced technical SEO for those who enjoy getting lost in the weeds. That said, the audit was thorough, well structured, and actionable, without drowning us in spreadsheets just for the sake of it.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Adventure Playground Plus Inc

Describe what your company does in a single sentence.

Adventure Playground Plus Inc. designs, supplies and installs commercial playground equipment and outdoor play solutions for parks, schools and community spaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Understand why rankings dropped after a Google core update, create a structured SEO recovery plan, and restore long-term organic visibility without relying on guesswork or short-term fixes.

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Funnel Intelligence Group focused on diagnosing and recovering from a major Google core update that caused a sudden loss in rankings, keywords, and traffic.

They started with a deep SEO audit to identify exactly what went wrong. This included analyzing the impact of the core update, reviewing site structure, content quality, technical SEO issues, backlink profile, and keyword performance drops. They clearly explained which pages and keywords were affected and why.

From there, they delivered a clear recovery roadmap. This covered on-page optimizations, content improvements aligned with Google’s quality signals, technical fixes, and prioritization of pages with the highest recovery potential. They also refined keyword targeting based on search intent and competitive gaps.

Execution was handled in phases, with measurable checkpoints. Key deliverables included:

• A detailed post-core update SEO audit and findings report
• A keyword loss and recovery analysis with prioritized actions
• On-page SEO fixes for affected pages (content, headings, internal linking, metadata)
• Technical SEO improvements to support crawlability and performance
• Ongoing monitoring, reporting, and clear communication on progress and results

The end result was stabilized traffic, recovered keyword rankings, improved visibility across key pages, and a data-backed SEO foundation built to withstand future Google updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lost keywords returning to search results, ranking improvements for impacted pages, organic traffic stabilizing and increasing, and measurable visibility gains confirmed through SEO tracking tools.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured, transparent, and easy to work with. From day one, they set clear timelines, priorities, and milestones so I always knew what was being worked on and what was coming next. Deliverables were consistently completed on time, and when something required extra analysis, they communicated that upfront instead of going silent.

They were very responsive to our needs. Questions were answered quickly and in plain language, not SEO jargon. Whenever concerns came up, especially around ranking fluctuations, they addressed them with data, context, and clear next steps. It felt like a true partnership rather than a vendor relationship, with proactive updates and adjustments made based on performance and feedback.
 
 
 

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to clearly explain what actually went wrong and back it up with real data. Instead of vague SEO talk or generic promises, they showed a deep understanding of Google core updates, pinpointed the exact issues affecting our rankings, and presented a recovery plan that was practical and transparent. The combination of technical expertise, honest communication, and a results-driven approach made them stand out from every other agency we spoke with.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

Honestly, there weren’t any major issues. If I had to point out an area for improvement, it would be that the initial diagnostic phase involved a lot of detailed information, which can feel overwhelming if you’re not deeply familiar with SEO. That said, they were always willing to slow things down, clarify anything we didn’t understand, and walk us through the reasoning, so it never became a real problem. Overall, their thoroughness is more of a strength than a drawback.
 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of C&C Security Inc

Describe what your company does in a single sentence.

C&C Security Inc is a New Mexico's trusted and specilized in Electrical & Home Security System.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Transform underperforming Google Ads
• Optimize ad spend

SOLUTION

How did you find Funnel Intelligence Group?

• Referral
• Other

Why did you select Funnel Intelligence Group over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement with Funnel Intelligence Group was initiated to transform a struggling, inefficient Google Ads account into a streamlined, profit-generating asset. The scope of work was comprehensive, moving through distinct phases of diagnosis, rehabilitation, strategic rebuilding, and ongoing optimization.

The work began with a Comprehensive Audit and Diagnostic Analysis of the entire existing Google Ads ecosystem. This involved a deep dive into the account structure, campaign settings, ad groups, keyword portfolios, and performance data. The goal was to surgically identify where the budget was leaking, which campaigns were underperforming, and what opportunities were being missed.

Following the audit, the core of the initial phase was a Campaign Restructuring and Strategic Cleanup. The team systematically reorganized the account's messy architecture, eliminating wasteful elements and establishing a logical, goal-oriented foundation. This included pruning non-performing keywords, refining audience targeting parameters, and revising or pausing ad copy that failed to resonate.

With a clean slate established, the focus shifted to Strategic Re-Implementation and Active Management. This involved deploying a new, data-driven strategy centered on profitability. Budgets were reallocated to high-intent keywords and audiences, smart bidding strategies were implemented, and new, compelling ad variations were crafted. This phase transitioned into continuous, proactive management, encompassing A/B testing, performance monitoring, and iterative refinements to constantly improve return on ad spend.

Crucially, woven throughout every phase was Transparent Communication and Client Education. The team committed to explaining complex strategies in simple, clear terms, ensuring the client understood not just what was being changed, but why. This was supported by responsive communication and strategic reviews.

Key deliverables:

• A diagnostic audit report with a strategic roadmap.
• A fully restructured and optimized Google Ads account.
• Regular performance dashboards and clear reporting.
• Proactive strategy reviews and responsive communication.
  
  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The primary measurable outcome was a positive return on investment (ROI), moving the Google Ads from a cost center to a profitable revenue stream.

Supporting this were clear performance improvements, including:

• Increased Efficiency: The ads budget stopped "disappearing into thin air" and began to work effectively, indicating a significant improvement in cost-per-acquisition (CPA) or a reduction in wasted spend.
• Higher Conversions: The shift to "making money" directly implies an increase in qualified leads, sales, or other valuable conversions attributed to the campaigns.
• Improved Account Health: The successful "clean up" of messy campaigns would be reflected in key performance indicators (KPIs) like improved Quality Scores, higher click-through rates (CTR), and better overall account structure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is proactive and on point. So far, they are delivering all items and milestones on schedule.

They respond to needs quickly and clearly, always explaining the "why" behind their actions. The communication is consistent, and they're focusing on driving results, not just activity.
 

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses me most is their combination of deep expertise and exceptional clarity. They didn't just fix my ads; they made the strategy understandable, turning a complex, frustrating process into a transparent partnership. They deliver results, not excuses, and communicate that in plain language. That blend of high-level skill and straight-talking responsiveness is truly unique.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

While their performance is excellent, to elevate an already great partnership, they could provide even more forward-looking insights and slightly deeper dives into the "why" behind specific results in reports. This would add another layer of strategic foresight to their strong, responsive execution.

BACKGROUND

Please describe your company and position.

I am an executive at ESL Study Canada

Describe what your company does in a single sentence.

ESL Study Canada provides personalized English language instruction in Toronto for learners at all levels, offering small group and one-on-one classes to help students improve their English skills and prepare for exams like IELTS.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• I hired Funnel Intelligence Group to reduce my ad costs, improve targeting and conversions, and scale my Google and Meta ad campaigns while increasing overall revenue and brand visibility.

SOLUTION

How did you find Funnel Intelligence Group?

• Referral
• Other

Why did you select Funnel Intelligence Group over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Funnel Intelligence Group was responsible for the complete planning, execution, and optimization of Google and Meta advertising campaigns. The scope of work included in-depth keyword research, audience analysis, and campaign structuring to ensure efficient ad spend and higher-quality traffic. They implemented precise targeting and retargeting strategies using age, gender, location, and interest-based filters to reach the most relevant audience segments.

Key deliverables included ongoing campaign setup and management, ad creative optimization, conversion tracking, performance monitoring, and cost optimization to reduce cost per lead and improve ROI. They also provided clear reporting and strategic explanations, outlining the rationale behind each decision and expected outcomes. Overall, the deliverables focused on increasing conversions, improving brand visibility, and driving measurable revenue growth through data-driven advertising strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements across key performance metrics. Ad costs were significantly reduced through optimized keyword selection and refined audience targeting, while conversion rates improved due to effective targeting and retargeting strategies. Overall revenue increased as a direct result of higher-quality traffic and better-performing campaigns, and the brand experienced greater visibility and reach across Google and Meta platforms. These outcomes clearly demonstrated improved ROI, stronger campaign efficiency, and sustainable growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured, transparent, and highly responsive. All campaign setups, optimizations, and updates were delivered on time, and any changes were implemented quickly based on performance insights. What stood out most was their communication style, they didn’t just execute tasks, they clearly explained why certain keywords, audiences, or targeting settings were adjusted and what impact those changes would have.

Whenever I had questions or needed refinements around targeting, budget allocation, or retargeting strategies, they responded promptly and adapted the campaigns without delay. This proactive and explanatory approach made the entire process feel collaborative and well-managed, reinforcing the sense that they were a true digital partner invested in my growth.

What was your primary form of communication with Funnel Intelligence Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Funnel Intelligence Group was their combination of strategic expertise and transparency. They don’t just run ads and report numbers, they clearly explain the reasoning behind their strategies, from keyword selection to audience targeting and retargeting, and set realistic expectations for results. That level of clarity and education is rare.

They genuinely approach the work as a partnership, not just a service. Their focus on reducing ad costs while increasing performance, along with their proactive communication and data-driven decision-making, made them stand out as a team that truly cares about long-term growth rather than short-term wins.

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

Since the project is still ongoing, it’s hard to point out any significant areas for improvement. So far, the process has been smooth, communication is clear, and their strategies are showing positive results. As the project progresses, I look forward to seeing continued insights and optimizations, but overall, the experience has been excellent.

BACKGROUND

Please describe your company and position.

I am the Executive of Soyee Chew Acupuncture

Describe what your company does in a single sentence.

Soyee Chew Acupuncture is a wellness clinic in New Jersey that provides professional acupuncture treatments to help with pain relief, stress, and overall health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Intelligence Group to accomplish?

• Moderate User Interface
• Revive User Experience

SOLUTION

How did you find Funnel Intelligence Group?

Referral

Why did you select Funnel Intelligence Group over others?

Referred to me

How many teammates from Funnel Intelligence Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete website design revamp, SEO friendly content of the website, Basic branding elements.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was struggling with a website that looked okay but never really felt connected to my audience. Even though I have my own in house design and development team, working with Funnel Intelligence Group and their development team brought a fresh perspective that completely transformed my design sense. They didn’t just redesign pages. They immersed themselves in my brand and walked through the site as if they were my customers. That perspective completely changed how my website works.

They suggested changes me and my team wouldn’t have thought of. Subtle adjustments in navigation, smarter placement of buttons, and a layout that naturally guides users through the most important actions. Every recommendation came with a clear explanation, and they were open to testing ideas until it felt just right.

The end result isn’t just a sophisticated website. It feels alive. Visitors find what they need faster, engage more, and the overall experience feels seamless. It feels like the website finally speaks to my audience. Working with them felt less like hiring an agency and more like collaborating with a team that truly cares about how my users interact with my brand. I can’t recommend Funnel Intelligence Group enough for anyone serious about crafting an exceptional digital experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was solid, everything was delivered on time and they kept me updated without me having to ask. Whenever I needed something or had a question, they responded quickly and adjusted things based on my needs. Super easy to work with.

What was your primary form of communication with Funnel Intelligence Group?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Funnel Intelligence Group was how deeply they understood my brand and my customers, even more than some in-house teams. They didn’t just redesign pages; they looked at the whole experience from a user’s point of view. Their ability to spot things my own team missed, suggest smart improvements, and explain the reasoning behind each change really stood out. It felt like working with a partner who genuinely cared about creating the best version of my website, not just completing a project. 

Are there any areas for improvement or something Funnel Intelligence Group could have done differently?

If anything, the only area for improvement would be even more frequent check-ins during the early stages, just to align ideas faster. But overall, their communication and delivery were strong, and nothing disrupted the project. Everything else went smoothly and exceeded my expectations.