Fooz

BACKGROUND

Please describe your company and position.

 I am the CEO of a media company 

Describe what your company does in a single sentence.

Creates value for institutional investors, asset managers and their counterparties through exclusive events and specialist reporting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fooz to accomplish?

• Improve user experience on our website
• Implement new design
• Reduce tech stack complexity

SOLUTION

How did you find Fooz?

Online Search

Why did you select Fooz over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Fooz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fooz helped us modernize our website and improve our user experience by streamlining logging, improving our API with our CRM where user management takes place, creating a beautiful and accessible design, and now manages the upkeep of our website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic to our site has significantly increased since we launched the new site. It is more user friendly and we're able to improve the experience by expanding capabilities. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management overall was quite good. We had some misalignment early on about the complexity of the project, so total timeline was underestimated but once we got on the same page about this it was smooth. 

What was your primary form of communication with Fooz?

Email or Messaging App

What did you find most impressive or unique about this company?

Everyone on the team we worked with really showed they cared through their attention to detail.

Are there any areas for improvement or something Fooz could have done differently?

Make sure that you explore all requirements more in depth at the start of a project to ensure that you don't underestimate the time/cost.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Cursor powered by OEX

Describe what your company does in a single sentence.

We are the partner of choice supporting the sales of global brands in Poland. I am Marketing Director at OEX Cursor, responsible for marketing across three companies: Cursor, ProPeople, and MerService - all part of OEX Group, a holding company based in Warsaw.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fooz to accomplish?

• Rebuild and launch three websites as part of a group-wide rebranding initiative, with each site aligned to OEX Group brand guidelines while maintaining its own distinct identity
• Create a single, shared WordPress system that one marketing team could manage across all three brands without relying on external developers for day-to-day content work
• Ensure the new sites could support our marketing activities across multiple channels - SEO, paid campaigns, premium content - rather than functioning only as static company pages
• Consolidate three separate, fragmented hosting and infrastructure setups into one manageable system

SOLUTION

How did you find Fooz?

Referral

Why did you select Fooz over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fooz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project covered the full rebuild and launch of three WordPress websites: OEX Cursor (the primary site and parent theme), ProPeople, and MerService. Fooz designed and built a shared parent WordPress theme with a custom Gutenberg block library, from which ProPeople and MerService inherited via child themes. This meant modules built for one brand could be reused across the others - the same component used for team photos on Cursor served as the client logo block on MerService.

Additional deliverables included: migration and selective restructuring of existing content (with SEO triage and redirect mapping done in coordination with our SEO agency), integration with our recruitment platform so job listings sync automatically across brands, migration and refinement of our existing CRM lead capture forms, automated English translation of the Oex Cursor site via Fooz Live Translate integration with DeepL, and the implementation of a custom Protected Editor user role that allows non-marketing staff to publish content within a defined scope without accessing the full CMS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Inbound lead volume increased by approximately 30% in the months following launch, without running any new paid acquisition campaigns
• PageSpeed Performance on mobile: Cursor 90, ProPeople 84, MerService 84
• PageSpeed SEO score: 100% across all three sites
• SEO rankings maintained post-migration — we specifically didn't want to lose positions on key phrases, and that held
• Build time efficiency: the Cursor parent theme took ~700 hours; ProPeople was delivered in ~35 hours off that foundation; MerService in ~160 hours
• Perhaps the most meaningful outcome: before the project, our website effectively wasn't used as a marketing tool - the old CMS was too painful to work with. After the rebuild, the site became the central axis of our marketing operations. The team now publishes landing pages, client reports, and premium content independently, without involving a developer

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I'd rate the project management 5 out of 5. We communicated primarily via Slack and regular status calls - biweekly at the start, weekly as we approached launch. What stood out was responsiveness: I'm used to waiting for replies, but with Fooz it was the opposite. Messages on Slack were picked up quickly, and before launch, when one of the PMs went on leave and another stepped in at short notice, he was still available for a call in the evening to unblock an issue. That kind of availability made a real difference when we were pushing to meet our rebranding launch date.

What was your primary form of communication with Fooz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their modular approach to WordPress - and the way it was presented to us. Most agencies we spoke to showed us generic WordPress demos. Fooz showed us a system where the same block could serve completely different functions across different brands, and where a new team member with no WordPress experience could go into the CMS and get 80% of things right without any training. For a marketing team managing three brands simultaneously, that level of editorial independence is genuinely valuable. The consultative approach during the sales process - where they brought in their Head of Delivery to walk us through a live demo rather than just pitching - also built confidence early that these were people who understood the problem, not just the deliverable.

Are there any areas for improvement or something Fooz could have done differently?

The discovery and scoping phase could have been more granular on the workshop and estimation side - one of the competing agencies presented a more detailed discovery offering at that stage. During the project itself, we ended up spending slightly more than the original budget, partly because we added scope mid-project (an English version of the site, additional modules for one site), so some of that is on us. 

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Smoobu GmbH

Describe what your company does in a single sentence.

Smoobu is a short-term rental management platform that enables hosts worldwide to manage and synchronize listings across Airbnb, Booking.com, VRBO, Expedia, HomeToGo, and other platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fooz to accomplish?

• Updating an outdated website built on WP Bakery to a modern WordPress (Gutenberg) version, improving UX/UI, optimizing SEO, and managing content migration across 8 languages.

SOLUTION

How did you find Fooz?

other

Why did you select Fooz over others?

Other

How many teammates from Fooz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fooz Agency handled the development and migration process of our old website, ensuring a smooth transition to the new WordPress platform. The development team implemented a new content structure, building custom Gutenberg blocks to simplify content management while maintaining a fast-loading and flexible interface.

Content migration was a critical part of the project, involving the transfer of over 1,400 pieces of content while preserving all headers, internal links, and structured data. To support Smoobu’s multilingual strategy, Fooz implemented their custom plugin - Fooz Live Translate.

Performance optimization was another key area, with the use of caching, lazy loading, and AWS-based deployment, ensuring high availability and fast loading times.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website performance improvements:

• Bounce rate reduced by 32.5% after launch
• Sessions increased by 14.7% week over week
• Page views improved by 15.4% due to the new design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All tasks were delivered on schedule despite tight deadlines. Fooz adapted flexibly to shifting requirements and effectively managed risks, ensuring a smooth execution.

What was your primary form of communication with Fooz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Ability to manage high-pressure projects and complex content migration
• Proactive problem-solving and delivery of effective solutions
• They have deep expertise in WordPress development and SEO optimization for SaaS

Are there any areas for improvement or something Fooz could have done differently?

nothing to add here

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Bouncer

Describe what your company does in a single sentence.

UseBouncer.com provides email verification and deliverability solutions to help businesses maintain a clean and effective email list.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fooz to accomplish?

• We hired Fooz to revamp our website by delivering custom WordPress development, a new design, UX/UI workshops led by their UX/UI designer, and giving our site a refreshed look.

SOLUTION

How did you find Fooz?

• Online Search
• Other

Why did you select Fooz over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Fooz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fooz provided a full range of digital services, starting with UX/UI workshops to pinpoint user needs and improve site structure. They designed and built a custom WordPress site, handled content migration, and added multilingual functionality, translating the site into 28 languages for our global audience. They delivered a fully revamped website featuring custom graphics, a custom WordPress build, and a comprehensive content import and translation process for many pages and blog posts. They also implemented an advanced mega menu for better navigation and user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Despite importing a significant number of pages, our website's SEO performance remained unaffected, which was a key success factor.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fooz's project management was really good; they delivered all milestones on time and were highly responsive to our evolving needs and feedback.

What was your primary form of communication with Fooz?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to handle complex requirements with a customized approach and their commitment to delivering a high-quality, scalable WordPress solution stood out the most.

Are there any areas for improvement or something Fooz could have done differently?

The project planning and budget estimation phase could be more extensive. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of SINGU

Describe what your company does in a single sentence.

The SINGU platform empowers your real estate portfolio with integrated technology ensuring successful facility, maintenance, and ESG operations.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fooz to accomplish?

• Build an engaging, clear and contact-friendly website for a B2B company

SOLUTION

How did you find Fooz?

Online Search

Why did you select Fooz over others?

• High ratings
• Great culture fit

How many teammates from Fooz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fooz conducted in-depth UX/UI workshops to redefine the user journey, ensuring the website design aligns with both user needs and business goals. Another critical objective was the complete rebranding of our outdated website, adapting it to reflect our evolved brand identity and to meet our new strategic targets. Finally, Fooz was responsible for the full design and development of the new site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project delivery on time, very good responsiveness and proactivity in action. Website that meets our assumptions and is convenient in later management.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Fooz team knows how to listen, take the initiative and act proactively. They are reliable and can be counted on, which is why they quickly gained our trust.

What was your primary form of communication with Fooz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It is a fact that, in addition to being professionals, they are very communicative, warm people with high personal culture. This made it very easy for each of us to contact the agency whenever a challenge arose and efficiently come up with a solution.

Are there any areas for improvement or something Fooz could have done differently?

There's always room for improvement, but in this case nothing significant comes to mind. The value of working with Fooz is truly rock solid.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Lead of CyberSmart

Describe what your company does in a single sentence.

An all-in-one cybersecurity monitoring, optimisation, training and insurance platform proven to defend against cyber attacks. We are helping deliver Complete Cyber Confidence to our customers around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fooz to accomplish?

• We hired Fooz Agency to completely overhaul our website's content management system and make it more user-friendly so that we could manage the site in-house without needing external assistance.
• We wanted to revamp the website’s design to enhance user experience, make navigation intuitive, and modernise the overall look.

SOLUTION

How did you find Fooz?

Online Search

Why did you select Fooz over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fooz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for this project included a comprehensive redesign of the website and incorporation of existing content into it. Fooz optimized the site to enhance lead generation by simplifying the process for visitors to schedule appointments and view products, aiming to convert more visitors into potential partners. They also integrated user-friendly contact forms and clear calls-to-action to improve communication.

Fooz developed a user-friendly content management system, which allowed us to manage the website and create new subpages independently. They also redesigned the website, giving it a fresh, modern look that improved both usability and user experience. Additionally, Fooz implemented a mega menu to simplify navigation and make it easier for visitors to explore products and services. UX/UI workshops were also conducted to align the design with user needs and enhance overall site functionality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lighthouse score.

Improved dwell time on the website & blog.

Improved partner acquisition conversions in volume and rates.

Improved team confidence in building pages in-house.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes the project was delivered on schedule.

What was your primary form of communication with Fooz?

Email or Messaging App

What did you find most impressive or unique about this company?

They listened to what we wanted. Understood our problems and delivered a compelling pitch.

They are fluid and able to adapt to fix issues and bugs.

When there is a problem, they normally solve it pretty fast, and if they are not able will communicate and work as a team with us to come up with solutions.

Are there any areas for improvement or something Fooz could have done differently?

Faster improvement of lighthouse score as it took a while to get it to where we wanted.

BACKGROUND

Please describe your company and position.

I am the owner of oknonet.pl

Describe what your company does in a single sentence.

Oknonet is the leading source of information and a platform for professionals in the construction joinery industry, providing news, analysis, and networking opportunities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fooz to accomplish?

• Update our outdated website
• refresh the site's visual design while keeping changes minimal to ensure familiarity for our users
• improve content editing capabilities
• ensure the new site could handle a large-scale import of our extensive product catalog, company presentations, and other critical data

SOLUTION

How did you find Fooz?

Online Search

Why did you select Fooz over others?

Pricing fit our budget

How many teammates from Fooz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a complete redesign to modernize the website, making it more attractive and user-friendly. An advanced advertising system with new ad zones and client-uploaded banners was implemented to boost marketing potential. The content management system was revamped, allowing users to easily manage products, articles, points of sale, and other content via a simplified dashboard. 

Additionally, a new feature enabled business partners to independently post and manage job offers, adding significant value to the service.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project's success led to a significant rise in the number of advertisements and sponsored posts. This growth was not just in quantity but also in quality. Moreover, several of the world's leading companies have begun purchasing advertising space on the site.

Thanks to the well-optimized and strategically positioned service, the site has attracted premium advertisers. This highlights the site's strong market presence and appeal to top-tier businesses.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been exceptional. They have delivered items on time and demonstrated remarkable responsiveness. They have effectively adapted to our needs, ensuring that any requirements or changes are addressed. Whenever a task arises, they are readily available and willing to assist, greatly contributing to the success of our projects.

What was your primary form of communication with Fooz?

Virtual Meeting

What did you find most impressive or unique about this company?

I don't have much experience in working with such entities. However, the reactions to the submitted comments were usually very quick. I also liked the proposal of solutions that would not have occurred to me as a non-specialist.

Are there any areas for improvement or something Fooz could have done differently?

There is always room for improvement. I have found areas for polishing during my own testing that the testers did not catch. However, with so many variables, it is probably unavoidable.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CSO of a brand and design studio.

Describe what your company does in a single sentence.

Our company is a Minnesota based brand strategy and design studio that is focused on partnering with hungry brands to tell stories that move the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fooz to accomplish?

• We hired Fooz to transform our design concept into a fully functional website. Our goals were to integrate a variety of animations, images, and videos to craft an immersive and visually captivating user experience. Fooz demonstrated exceptional skill in harnessing the power of the Gutenberg editor to realize our vision, resulting in a dynamic and visually striking website.

SOLUTION

How did you find Fooz?

• Online Search
• Clutch Site

Why did you select Fooz over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Strategic approach

How many teammates from Fooz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved converting our detailed design into a fully functional website with pixel-perfect accuracy. Fooz used the Gutenberg editor for development, ensuring that all graphical assets were integrated. Key deliverables included the precise implementation of our design, the integration of numerous graphic elements, and the development of custom features to enhance the site's functionality and user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Dawid's did an amazing job of managing our project, and being understandable & flexible as we worked through the website build. We were asking Fooz to hit very specific design specifications and thanks to Dawid and Joanna the website landed in a great place, as they did an amazing job with bringing our vision to life.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dawid was our project manager and he did an amazing job kicking off the project and seeing it through to an exemplary finish. They responded very well to all of our needs, and were even willing to be flexible throughout the process as some updates were made. We were very grateful for all of the amazing work Fooz did!

What was your primary form of communication with Fooz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're very detail-oriented and have a strategic approach from start to finish. We work in a similar manner, so it was refreshing to see such a great system in place to bring a creative work to life.

Are there any areas for improvement or something Fooz could have done differently?

We're very grateful for all of the amazing work that Dawid, Joanna, and the Fooz team did for us to help bring our project to life!

BACKGROUND

Please describe your company and position.

I am the Product Manager of CloudFerro S.A.

Describe what your company does in a single sentence.

CREODIAS is an environment that brings cloud processing to Earth Observation data. The platform provides immediate access to the Copernicus Sentinel satellites data and Services. It acts as the first commercial element of the Copernicus Data Space Ecosystem and provides commercial services to complement the public offerings. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fooz to accomplish?

• Fooz was responsible for developing a new information portal as a user-friendly platform to showcase the CREODIAS system's offerings, as well as creating an efficient e-commerce solution for quick access to CREODIAS services.

SOLUTION

How did you find Fooz?

Referral

Why did you select Fooz over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Fooz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved developing an integration strategy that included documentation integration and the implementation of Single Sign-On for improved user convenience. In addition, Fooz migrated content from the old site, enhancing content management efficiency. UX features such as mega menu and top bar were also implemented to optimize navigation and overall user experience. 

Furthermore, integration with Jira forms was established to streamline project management processes. The project also included the successful implementation of an e-commerce platform, integrated with the Creodias site to provide quick access to services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project notably improved the visibility and accessibility of our offerings. By streamlining content management processes, we can operate more smoothly and efficiently. The optimized website performance significantly increased website traffic, enhancing overall engagement and user interaction. Furthermore, the implementation of dedicated e-commerce channels allowed for seamless lead collection and driving conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management approach was characterized by regular weekly recaps, ensuring transparency and alignment throughout the process. Their responsiveness to our needs was exceptional, demonstrating a commitment to promptly addressing any issues or concerns. Deliverables were consistently shuffled on time, underscoring their dedication to meeting project timelines and milestones. 

Overall, their proactive and communicative approach contributed to a smooth and successful project execution.

What was your primary form of communication with Fooz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great communication, responsiveness, full understanding of our needs and our users which resulted in developing the best solutions for the website and e-commerce portal.

Are there any areas for improvement or something Fooz could have done differently?

No, everything was done right.

BACKGROUND

Please describe your company and position.

I am the Head of Customer Success of Semcore Sp. z o.o.

Describe what your company does in a single sentence.

Semcore is a leading digital marketing agency specializing in SEO, SEM, and comprehensive online marketing solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fooz to accomplish?

• Enhance our client’s website's user experience

SOLUTION

How did you find Fooz?

• Online Search
• Referral

Why did you select Fooz over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Track record

How many teammates from Fooz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As Semcore, our specific goals in partnering with Fooz were to enhance our client’s website's user experience. Fooz has been instrumental in helping us to elevate their online presence. Fooz provided a comprehensive range of services during this project, including website design and development, user experience (UX) and user interface (UI) enhancements, and content optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved website performance, enhanced user engagement and positive user feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was a strong suit of their project management approach. We had regular meetings to discuss progress, goals, and upcoming tasks, which allowed for a transparent and collaborative working relationship. Fooz consistently provided updates on project status, ensuring that everyone involved was on the same page.

What was your primary form of communication with Fooz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team's commitment to transparent communication, professional content management, appropriate server selection, and responsiveness to our client's needs demonstrated their unwavering commitment to the project's success. 

Fooz was a great partner to work with. They deliver results to our client. Additionally, their ability to provide content management training was crucial to the effective administration of the site, and good server selection ensured the stability and efficiency of the project.

Are there any areas for improvement or something Fooz could have done differently?

I don’t think that there are any areas for improvement.