Flower Press Interactive

BACKGROUND

Please describe your company and your position there.

I head a small software development company called Spark Anvil, LLC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flower Press Creative Studio, LLC?

We hired Flower Press Creative Studio to help us work through the interaction and visual design for a new app of ours, SparkEatz.

SOLUTION

How did you select this vendor?

I had a personal referral to work with Flower Press from a former coworker of mine.

Describe the project in detail and walk through the stages of the project.

SparkEatz is a mobile app for tracking the dishes you like and don't like from restaurants. I engaged Flower Press when the core of the code was already done, but needed some interaction design help as well as visual design help. We brainstormed about the ideal interaction model, worked through wireframes, and eventually got down to pixel-level visual design.

How many resources from the vendor's team worked with you, and what were their positions?

Two people. I worked directly with Khaiersta, the head of Flower Press, and with an illustrator on her team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ended up with a great app with smooth user flows. The app looks professional and is easy to use. Initial feedback about the app has been positive.

How effective was the workflow between your team and theirs?

Our work together was very effective, coordinated through Slack and email. The Flower Press team was responsive to questions and input; they were easy to stay in touch with.

What did you find most impressive or unique about this company?

I'm most impressed with Khaiersta's interaction design skills and enjoyed brainstorming with her about different ideas on how to approach specific flows.

Are there any areas for improvement or something they could have done differently?

Nothing big enough to mention here.

BACKGROUND

Please describe your company and your position there.

I am a Owner of the business. I handle accounting, inventory management and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flower Press Creative Studio, LLC?

We hired them to complete a redesign of our website several years ago. We have since relied on them to handle ongoing updates and maintenance for the site as our business needs have changed.

What were your goals for this project?

We engaged Flower Press Creative Studio, LLC to update our website to improve our overall customer experience. They created our original website several years ago, and we noticed some areas for improvement. We came back to them in order to simplify information display, and to enhance the overall user experience. This work included removing unnecessary information, clearing up confusing details on our detailed 24 hours restaurant menu, and providing additional information to answer customer questions upfront. 

Location, hours, cost, offerings and price are what our customers are looking for. Presenting this information in a clear, and easy-to-locate fashion on desktop or mobile is essential to stop ongoing one-on-one customer service requests. Additionally, we asked Flower Press Creative Studio to optimize our website, and improve SEO for some specific keywords in the Portland area.

SOLUTION

How did you select Flower Press Creative Studio, LLC?

We had previous experience working with Flower Press Creative Studio on our printed menus. We chose them for the website work based on past experience.

Describe the project in detail.

This most recent round of revisions was specifically geared to simplify the website, and address customer questions quickly and easily. We removed unnecessary information, improved the information architecture and simplified information display. Additionally we asked for keyword optimization for some important search terms in the Portland bar and restaurant market. This was a relatively small engagement, but over the years FPCS has performed many such updates. We try to improve the website consistently. Even though it's simple, it's effective in addressing customer concerns.

What was the team composition?

We worked primarily with Khaiersta English, the Creative Director, and Eric Baldoni the UI Developer who executed the build. For ongoing updates these two collaborate with us to make updates as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have spent less time managing our website since the redesign. It is simple to ask Flower Press to handle updates when they are needed. We value the partnership. We have had many positive comments from customers and staff. It is difficult to quantify any direct impact on sales, however, we do believe having a professional online presence has helped present us well overall.

How did your relationship with your partner evolve?

Their project management is pretty lightweight and our needs are pretty straightforward and consistent. Generally, I make requests and they will schedule them out and respond with a quick turn around time. We expect to continue to have the same needs in the future and plan to engage TFPCS to do so.

How effective was the workflow between your team and theirs?

Communication has been easy. When we need maintenance it is very simple to ask for changes, and they are usually done within a few days. We also benefit from occasional suggestions for changes and updates to our website, which we consider based on turn around time and budget.

What did you find most impressive about this company?

We like their diverse skill set and a single point of contact for updates. With just one email or phone call we have a whole team of experienced professionals at our disposal.

Are there any areas for improvement?

We are completely satisfied with our experience and the service that we received.

What advice do you have for clients with similar needs to you?

Highly recommend engaging with The Flower Press Creative Studio whether your project is large or small.

UPDATED REVIEW

This review was published on June 21, 2018.

Shawn Alhadeff

Owner, Tik Tok Restaurants

Restaurants

11-50 Employees

Portland, Oregon

Less than $10,000

May 2016 - May 2018

Project summary: 

In order to inform and influence potential customers, Flower Press Creative Studio, LLC designed both a printed menu and a custom, informational website responsive to multiple platforms.

Feedback summary: 

By facilitating an ongoing partnership with a local printer and making regular updates seamless and transparent, Flower Press helped establish efficient, long-term processes for maintaining business success. The team's visually appealing products were well-received and operate on all target devices.

BACKGROUND

Please describe your company and your position there.

I am the owner and operator of Tik Tok Restaurant and Bar, an established restaurant chain in Portland, Oregon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flower Press Creative Studio, LLC?

We hired Flower Press Creative Studio to design printed menus for the restaurant and create a custom, responsive, and informational website.

What were your goals for this project?

Our goal was to provide potential customers with information on location, menu items, and pricing in a simple, straightforward manner that would encourage them to select our restaurant.

SOLUTION

How did you select this vendor?

A friend recommended them.

Can you go into detail about the services they provided and the scope of the project?

After an initial meeting to discuss the project goals, I provided written consent and Flower Press handled the project management. We began with the printed menu, going through several rounds of design and revision. We created the website next with much of the same information but presented it in a clean and modern way. The pages were responsively designed, so they were easily viewable on desktops, tablets, or phones. Flower Press also created several informational pages in addition to the menu and customized the interface with unique graphics featuring our logo and photography.

What was the team composition?

The team consisted of the company’s founder and creative director, one senior designer, and one UI developer, all of whom were excellent.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The printed menu received positive feedback from customers. Flower Press recommended a local pre-press printer with an easy, reliable process for updates; each year, we send them our price changes, then they make the edits and send us the updated menus. The website effectively communicates our critical information, appears in search engine results, and works well on the target devices. Updates to the website are straightforward as well; we contact Flower Press directly for annual price changes.

How was project management arranged and how effective was it?

The workflow was highly effective. Tasks were accomplished efficiently and ongoing changes were completed expeditiously.

What did you find most impressive about this company?

I was impressed with Flower Press Creative Studio's ability to simplify a relatively complex set of tasks. The printed menu and website are critical to our business operations; through Flower Press and the printer relationship they established for us, we're able to keep these materials well maintained and looking great year after year.

Are there any areas where they can improve?

There is nothing I can think of.

Star Ratings

Overall Rating: 5

Quality: 5

Schedule: 5

Cost: 5

Willing to refer: 5

------------------------------------------------------------

This review was published on October 25, 2020

BACKGROUND

Please describe your company and your position there.

I am a Owner of the business. I handle accounting, inventory management and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flower Press Creative Studio, LLC?

We hired them to complete a redesign of our website several years ago. We have since relied on them to handle ongoing updates and maintenance for the site as our business needs have changed.

What were your goals for this project?

We wanted a simple online presence that would be easy to use on mobile or desktop, with basic information about our restaurant and bar locations. We offer 24-hour food and drink menus, which we wanted to have online for customers deciding where to dine. Our previous website was quite old, and hard to maintain, and we just wanted something simple to use and manage. We received positive feedback on the website from customers and employees. We believe it serves our needs well.

SOLUTION

How did you select Flower Press Creative Studio, LLC?

We had previous experience working with Flower Press Creative Studio on our printed menus. We chose them for the website work based on past experience.

Describe the project in detail.

Since the project was straightforward, we did not have a complex process to go through. Flower Press set up weekly meetings during which we planned the content for the website, with a series of wireframes. They set up a clickable prototype for desktop and mobile, which we reviewed with stakeholders. They provided color and icon suggestions, and selected photography. We provided menu content and location information for inclusion on the site. For ongoing maintenance, we contact Flower Press with updates to the menu, and they update the website content as-needed.

What was the team composition?

We worked primarily with Khaiersta English, the Creative Director, and Eric Baldoni the UI Developer who executed the build. For ongoing updates these two collaborate with us to make updates as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have spent less time managing our website since the redesign. It is simple to ask Flower Press to handle updates when they are needed. We value the partnership. We have had many positive comments from customers and staff. It is difficult to quantify any direct impact on sales, however, we do believe having a professional online presence has helped present us well overall.

How effective was the workflow between your team and theirs?

Communication has been easy. When we need maintenance it is very simple to ask for changes, and they are usually done within a few days. We also benefit from occasional suggestions for changes and updates to our website, which we consider based on turn around time and budget.

What did you find most impressive about this company?

We like their diverse skill set and a single point of contact for updates. With just one email or phone call we have a whole team of experienced professionals at our disposal.

Are there any areas for improvement?

None that I can think of at this time.

RATINGS

Overall rating: 5

I am very impressed with the service overall.

Quality: 5

Quality is very high. We have not had any problems.

Cost: 5

Costs were very reasonable.

Schedule: 5

Timelines were always met.

Willing to refer: 5

I have referred Flower Press Creative Studio to friends in the past.

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of a non-profit agency that provide outpatient drug and alcohol services to San Mateo County.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flower Press Creative Studio, LLC?

We needed a new logo to update our presence on line, in Facebook, and in print material. We wanted a logo that was just ours, so it had to be unique.

What were your goals for this project?

A new bright and vibrant logo, and a revitalized website for marketing.

SOLUTION

How did you select Flower Press Creative Studio, LLC?

Flower press was already our webmaster before my arrival. I really liked the staff and their ideas, so we stayed with them for this project.

Describe the project in detail.

We needed a logo that was similar to the hands around the globe design, often seen as open source material. But, we needed it to be just ours, so we had to make it unique. In keeping with the population we serve (Latinx), it had to have a vibrant color scheme.

What was the team composition?

The team consisted of myself, my Director of Finance, and Khaiersta from Flower Press.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Khaiersta kept us in the loop with proposed designs and modifications until we loved the end product. She then spent hours in restructuring our website with the new look, and corrected some old outdated fields to bring everything current.

How effective was the workflow between your team and theirs?

Very effective workflow. Due to Covid, collaboration and submission we're all done via teleconferencing and email.

What did you find most impressive about this company?

Their ability to listen to an idea we had, understand the concept, and create for us a product that we could only describe in words!

Are there any areas for improvement?

None! Great job all around! We will continue to use them going forward.

BACKGROUND

Introduce your business and what you do there.

I am the CFO and marketing director for Brown Bear Car Wash, a car wash enterprise that operates a chain of car washes, gas stations, and convenience stores in the Pacific Northwest.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flower Press Creative Studio, LLC?

We engaged Flower Press Creative Studio, LLC to build an application for signing up club members. We previously signed up members with a paper application, so we hired Flower Press Creative Studio, LLC to digitize that process for us.

SOLUTION

What was the scope of their involvement?

Previously, an applicant had to fill in a paper application that we scanned and then the office would manually input their information into our system. They designed an application with creative elements that facilitated data collection to set up a membership, all while promoting the brand of our organization and company.

The app was built for the iPad. They developed it and went through the workflow, doing lots of testing to determine how the consumer interacts with it and what their process was. The app is now going to be integrated across all our offices across the region.

Finally, they’re involved with the redevelopment and redesign of our website. Our website is being redone to allow for the app to be integrated into the site. All these parts are now being integrated into a single symbiotic system.

What is the team composition?

Our main point of contact was Khaiersta (Founder & Creative Director, Flower Press Creative Studio, LLC). While we primarily work with her, there are three other people we interact with at Flower Press Creative Studio, LLC. Their team also cooperates with another third party company we hired.

How did you come to work with Flower Press Creative Studio, LLC?

After I told my IT group I wanted this app developed, they did some research. They presented me with 2–3 options, and I met with them all. I liked the feel of Flower Press Creative Studio, LLC the best, so I went with them.

How much have you invested with them?

We’ve spent upwards of $200,000. The app they developed was around $35,000. Now that they’re doing additional phases integrating our app and redesigning our website, we’re spending more with them.

What is the status of this engagement?

We began work in March 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Previously, we were able to process 50–100 applicants a day. Now we’re processing 100–200 applicants with ease. The app has dramatically increased productivity in our offices as they’re no longer deciphering bad handwriting and manually inputting data.

We’re also selling more club memberships as that process moves online. We’re waiting for more metrics beyond that, as we’re waiting to finish the other parts of the project.

How did Flower Press Creative Studio, LLC perform from a project management standpoint?

They’re really good at communication. At the beginning of the project, they provide us with a scope and we have a weekly conference call where they describe the various stages of the project and what they anticipate to accomplish that week. We also evaluate what is needed from both of our ends on the calls.

What did you find most impressive about them?

They’re very thorough. They try to think through all the stages of the project and find out how something will be received by an end-user and the consumer. They work through, test, and identify as many potential pinch points early on in the process in order to address and eliminate them prior to launch.

Also, their design has a very natural feel. It’s user-friendly and easy to learn.

Are there any areas they could improve?

There were some initial bumps with Apple, but Flower Press Creative Studio, LLC jumped right in and identified what needed to be fixed to rectify the situation. I thought they did a great job, and there’s nothing I’d say they should have done differently.

Do you have any advice for potential customers?

The more you know about what you want while going in, the better they’ll be able to deliver and meet those needs. Part of our challenge was the constant evolution and not knowing entirely what we needed.

Flower Press Creative Studio, LLC was great at modulating, adjusting, and accommodating us through that process, although it is best to skip that all together to avoid scope creep.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of a Jobs Nirvana, a career development platform for young women.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flower Press Creative Studios?

I created a new product for my company and needed a partner to build the web platform.

SOLUTION

What was the scope of their involvement?

Flower Press Creative Studios developed a web platform the ground up using a variety of technologies like PHP, Javascript, and Java. The team executed both the frontend and backend of the site from scratch, implementing all the available features. They continue to fix any bugs that arise.

What is the team composition?

I worked primarily with a project manager, but I believe she works with four other teammates.

How did you come to work with Flower Press Creative Studios?

I first partnered with Flower Press Creative Studios with another company. I was happy with their work, so I continued to collaborate with them. We’ve partnered several times throughout the past 10 years.

How much have you invested with them?

I’ve spent about $200,000 over the course of our work together.

What is the status of this engagement?

We began this specific project in June 2017, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team delivered a smooth site, continuing to fix all bugs and ensure quality performance. Flower Press Creative Studios produced the platform I envisioned, but I don’t track specific performance metrics.

How did Flower Press Creative Studios perform from a project management standpoint?

They’re proactive; the team identifies and communicates areas for improvement and change.

What did you find most impressive about them?

Flower Press Creative Studios is thorough in their work, performing checks and tests to ensure quality. The team is skilled in both frontend and backend design which streamlines execution. They’re a committed partner.

Are there any areas they could improve?

I can’t think of any places for improvement.

Do you have any advice for potential customers?

I don’t have specific ideas.

BACKGROUND

Please describe your company and your position there.

I lead product strategy and marketing for Google Registry. Google Registry owns and operates top-level domains such as .app, .page, and .dev.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flower Press Creative Studio, LLC?

We launched the .page top-level domain in October 2018. As part of our launch program, Google Registry worked with people and companies who wanted to launch interesting use cases for a .page domain and could get a live website up and running on our timeline. Google Registry invited Flower Press Creative Studio and their clients to apply for the .page Anchor Tenant program.

What were your goals for this project?

The goal of the .page Anchor Tenant program was to inspire other potential registrants by showcasing interesting .page websites on our marketing website. To achieve this, we reached out to creative vendors to collaborate with us to demonstrate different ways the .page domain could be used.

SOLUTION

How did you select this vendor?

I worked with Flower Press Creative Studio many years ago when I was at a startup in San Francisco. Based on that experience, I chose to involve them in this effort.

Describe the project and the services they provided in detail.

Flower Press Creative Studio worked to recruit client interest in creating projects for the Google .page domain launch. Each client created a proposal and applied for the desired domain. Their creative team worked with each client to create brand identities, user experience plans, visual designs, and build out the websites. 

Flower Press Creative Studio also worked as a facilitator with our team at Google to ensure that we had client approved assets for the launch of the promotional website in October 2018. Flower Press Creative Studio produced several pages (e.g. web.page, careerxo.page and turnthe.page), which are featured on the get.page domain as part of this effort.

What was the team composition?

I worked with Khaiersta English (Founder & Creative Director, Flower Press Creative Studio, LLC). She involved Laura Sherman (Senior Visual Designer, Flower Press Creative Studio, LLC), and Eric Baldoni (Senior UI Engineer, Flower Press Creative Studio, LLC), to build out the projects. Clients for web.page, careerxo.page, and turnthe.page provided content and approvals.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Khaiersta and her team created three out of 11 .page websites that we launched. All are strong examples of .page being used in different ways and helped contribute to the success of our launch.

How was project management arranged and how effective was it?

Khaiersta and her team met all our deadlines. They were very effective at making sure to get us what we needed and deliver quality work.

What did you find most impressive about this company?

They are a small, incredibly nimble team. They're able to execute quickly while delivering high-quality results.

Are there any areas for improvement?

There are none that I can think of.

BACKGROUND

Please describe your company and your position there.

I’m the President and CEO of Insurance Lounge Inc, a leader in the retail and digital insurance marketplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flower Press Creative Studio, LLC?

The .Page domain was a special domain rolled out by Google. We needed to hire an external resource to create our submission. 

What were your goals for this project?

We wanted to be selected by Google as an exclusive partner for their new .Page domain.

SOLUTION

How did you select this vendor?

We picked them based on their reputation and previous work. 

Describe the project and the services they provided in detail.

Flower Press Creative Studio, LLC helped us both on the creative and technical aspects of the site. They designed and developed a retirement planning site focused on the chapter of life after working. 

What was the team composition?

Our primary contact was Khaiersta (Founder & Creative Director, Flower Press Creative Studio, LLC). A number of other team members also worked on our project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Flower Press Creative Studio, LLC was amazing. Their quality of work is unmatched. The new .Page site has allowed us to expand into the retirement planning and financial products category, where previously we didn’t have much exposure. This has been a huge revenue driver for our business. 

How was project management arranged and how effective was it?

Khaiersta and her team were fantastic to work with. She outlined a clear statement of work and deadlines. Communication was a strong suit, so we always knew what to expect. Flower Press Creative Studio, LLC had the ability to scale their team up or down as needed. They were able to handle any task I requested, no matter how small or large.

What did you find most impressive about this company?

Flower Press Creative Studio, LLC was able to meet my every need. Their team never missed a beat even when I had to make a major change in direction or other significant changes.

Are there any areas for improvement?

No, there’s nothing that they needed to improve.

UPDATED REVIEW

This review was updated by the client on August 13, 2020. New content is below:

BACKGROUND

Please describe your company and your position there.

Turn the.page is a retirement planning site that allows consumers who are turning the page from working to retirement to have a resource to help them through that process.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flower Press Creative Studio, LLC, and what were your goals?

Brand creation and website design and build

SOLUTION

How did you select this vendor and what were the deciding factors?

Experience and Design Expertise

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had weekly calls to discuss the vision and brand. That led to creating our whole brand identity then building a world class website around our vision.

How many people from the vendor's team worked with you, and what were their positions?

We had a project manager and they had several designers and developer under them that all co tributes to the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Everything was a great success.

Describe their project management style, including communication tools and timeliness.

Both email and conference calls were used to communicate. All responses were very timely!

What did you find most impressive or unique about this company?

The owner was involved from beginning to end!

Are there any areas for improvement or something they could have done differently?

Went smooth all around.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of Expansion at Insurance Lounge. I work on a lot of the technology and growth initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flower Press Creative Studio?

We were looking for a vendor to help us design our website and marketing collateral.

SOLUTION

What was the scope of their involvement?

They designed our platform, integrating our AI chatbot into the website. They've also integrated some of the core technology processes that allow people to quote their insurance on our website and become customers of Insurance Lounge. Also, they've overhauled the entire look and feel of our brand and designed a new logo and collateral for us. A lot of times, we give them a general idea of what we want done and they're able to come up with a couple of different versions, helping us decide which option will be the most efficient and effective.

What is the team composition?

We have one primary point of contact.

How did you come to work with Flower Press Creative Studio?

Our CEO knew them and reached out to them.

How much have you invested with them?

We've spent about $50,000.

What is the status of this engagement?

We started working together in June 2013 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The new website design has generated a lot of growth of our business, while the new print materials have increased our presence at events in retail stores.

How did Flower Press Creative Studio perform from a project management standpoint?

They're highly adaptive and responsive. Also, they set clear expectations and timelines. When they find out that the project will take longer or cost more than initially quoted, they're very transparent about our options.

What did you find most impressive about them?

They understand our unique needs and our business very well. They listen to what we're asking them to do and put it through their own filter of expertise, often coming up with a better way to handle things. Because they know our brand history and understand our expectations, the quality of their work has got better and better over the years.

Are there any areas they could improve?

It's a very minor thing, but we'd like them to work more closely with our other vendors (for example, on social media or SEO providers). Flower Press understands our brand much better than the other companies we work with.

Do you have any advice for potential customers?

Be open and willing to listen to what they have to say. They're experts and know what they're doing. We're very happy with the look and feel of everything they've designed for us.

BACKGROUND

Please describe your company and your position there.

I am the owner and operator of Tik Tok Restaurant and Bar, an established restaurant chain in Portland, Oregon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flower Press Creative Studio, LLC?

We hired Flower Press Creative Studio to design printed menus for the restaurant and create a custom, responsive, and informational website.

What were your goals for this project?

Our goal was to provide potential customers with information on location, menu items, and pricing in a simple, straightforward manner that would encourage them to select our restaurant.

SOLUTION

How did you select this vendor?

A friend recommended them.

Can you go into detail about the services they provided and the scope of the project?

After an initial meeting to discuss the project goals, I provided written consent and Flower Press handled the project management. We began with the printed menu, going through several rounds of design and revision. We created the website next with much of the same information but presented it in a clean and modern way. The pages were responsively designed, so they were easily viewable on desktops, tablets, or phones. Flower Press also created several informational pages in addition to the menu and customized the interface with unique graphics featuring our logo and photography.

What was the team composition?

The team consisted of the company’s founder and creative director, one senior designer, and one UI developer, all of whom were excellent.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The printed menu received positive feedback from customers. Flower Press recommended a local pre-press printer with an easy, reliable process for updates; each year, we send them our price changes, then they make the edits and send us the updated menus. The website effectively communicates our critical information, appears in search engine results, and works well on the target devices. Updates to the website are straightforward as well; we contact Flower Press directly for annual price changes.

How was project management arranged and how effective was it?

The workflow was highly effective. Tasks were accomplished efficiently and ongoing changes were completed expeditiously.

What did you find most impressive about this company?

I was impressed with Flower Press Creative Studio's ability to simplify a relatively complex set of tasks. The printed menu and website are critical to our business operations; through Flower Press and the printer relationship they established for us, we're able to keep these materials well maintained and looking great year after year.

Are there any areas where they can improve?

There is nothing I can think of.

BACKGROUND

Introduce your business and what you do there.

I am the executive director of a large site for healthcare professionals, including dentists, veterinarians, and physicians. We provide forums, applications, and services for students interested in becoming doctors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flower Press Creative?

Our forums are open and have grown organically over 15+ years. We have about 660,000 visitors each year and have passed 18.5 million posts. In 2011, we kicked off a project to present a more professional image and to make the site compatible with both desktop and mobile displays.

SOLUTION

What was the scope of their involvement?

They refreshed the front page and navigation of the site and revised our logo. Responsiveness was a key factor for us, and pages had to load quickly to keep up with the traffic. As a not for profit organization, we wanted to be sure the site could sustain itself through sponsorships and advertising. That meant boosting usability and minimizing the load required to run the site.

They helped most with branding and presentation for the initial project, and provide a lot of input for layouts, structures, and flow. In a recent project, they built an application cost calculator, based on our specifications. It shows an overview graphic of the application process for pre-med students.

What is the team dynamic? 

Our primary point of contact is Khaiersta [Founder & Creative Director, Flower Press Creative], and Eric [Sr. User Interface Engineer, Flower Press Creative] provides some programming support.

How did you come to work with Flower Press Creative?

We had a recommendation from a partner site that we’ve since acquired. We liked their samples and hired them for the initial project.

How much have you invested with them?

We spent about $100,000 for the site refresh.

What is the status of this engagement?

We started working together around September 2011, and have worked together off and on since. The work is project-based, so we hire them when we have a need.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As a nonprofit, we don’t have a profit margin to track, but we’ve seen a consistent increase in traffic over our site’s history. They’ve really helped us gain traffic and realize our goals.

How did Flower Press Creative perform from a project management standpoint?

Khaiersta is very responsive via email. Our entire organization is virtual, so most of our work happens online. We have met a couple of times in person. She’s flexible and supports our business model. We have people located all over the world, and she’s very understanding of our structure and our needs.

What did you find most impressive about them?

The site and applications they provide are very attractive. They’ve chosen an appropriate color palette that is evocative of the healthcare industry, but also warm and inviting.

Are there any areas they could improve?

Khaiersta is highly detail-oriented, sometimes down to the pixel. Her team provides a great finished product, but that orientation can slow delivery times.

Do you have any advice for potential customers?

Flower Press is a great partner. To get the most out of that relationship, make sure you come into the project with a clear idea of your vision.