Favoured

BACKGROUND

Introduce your business and what you do there.

I am the co-founder and CTO of Save Your Wardrobe. We have a digital wardrobe platform that helps people reconnect with their wardrobe and become more sustainable in their shopping behaviors. 

We created a platform that is available on both iOS and Android which enables consumers to digitize their wardrobe, take care of their clothes, and track them. On the B2B side, we help retailers and brands do the same thing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We didn’t have any in-house expertise in marketing. We had an intern who was doing our social media, and we wanted to find someone who could actually help us improve the way we use our social networks and use social network campaigns to do some paid ads. 

We also wanted someone to help us with acquisition and engagement and with creating our creative assets for social ads. We had some designers working for us on the UI/UX of the app but nothing specific for marketing and social ads.

SOLUTION

What was the scope of their involvement?

We decided to go ahead with them on three services. Favoured helped with our acquisition by setting up campaigns on the main social ads with the marketing budget of £5,000 (approximately $6,000 USD) a month.

They gave us the proposal to split that budget on a few marketing channels. We would test them and optimize them. As a target, we had a cost per install (CPI) and a cost per acquisition (CPA). They also worked on the engagement to improve our formal engagement inside the app.

The team optimized our funnel and set up in-app marketing campaigns, emails that are sent when users sign up, and push notifications to reengage with the customers who have downloaded the app. 

Last but not least, they've provided us with design services. We have a package with unlimited design services per month. They can create an unlimited amount of creative assets as we didn’t have any. These included images, videos, and things we need for the ads.

What is the team composition?

In total, we’ve worked with at least 5–6 people from their team. We have one project lead, an account manager, a design lead, and then we had people who were covering off for holidays or coming on for specific social networks where they were experts.

How did you come to work with Favoured?

They reached out to me two years ago on LinkedIn to offer their services. We didn’t have our startup at that time, but we had a conversation about what they do. George (Co-Founder) was really knowledgeable when it came to mobile marketing. 

He gave us a lot of insight at that time on how we should work on our marketing budget, and we used that when we did the funding for our startup to do our cost estimation for marketing and acquisition.

Two years later, when we had the funding, the app was live, and we had marketing challenges, we reached out to them. Especially during the COVID-19 crisis, we wanted to use that time when people were stuck at home to get them more engaged with our app.

How much have you invested in them?

We’ve spent around £40,000–£50,000 (aproximately $52,000–$65,000 USD).

What is the status of this engagement?

We began working with them in April 2020, and we are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work is very high. Favoured knows mobile apps and our industry very well. We have people that were specific to the fashion industry, so they quickly became part of the team and the quality of the data that we had was quite amazing.

How did Favoured perform from a project management standpoint?

We mostly use Slack, and we have a weekly meeting via Google Meet. We also use tools such as Google Drive to share different assets. They’re very good when it comes to scheduling and managing deadlines. 

We have a dedicated project manager who does the weeklies, tracking, and orchestration of all the different people working on the project. They are quite good at managing the project.

What did you find most impressive about them?

Favoured’s knowledge of the industry and the fact that they have different talents on the team that can address any type of need you have are the most impressive things. We are in a business where sometimes we need to be reactive and manage an opportunity, and they have always been there.

Are there any areas they could improve?

No, not at the moment.

Do you have any advice for potential customers?

Make sure that the analytics part is actually set up on the app and things like that. Have all the metrics that you require so that they can then optimize your funnel. 

You could waste a lot of time asking them to do that when it’s not what they should be doing if your app is not well thought out from the beginning in terms of tracking different funnels. Make sure you have thought about your KPIs before you engage with a marketing company. 

BACKGROUND

Please describe your company and your position there.

Director of Marketing and Communications at an international education charity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured?

To create the design of a new monthly online and print magazine

What were your goals for this project?

To have a high end look and feel publication to delight a sophisticated and discerning audience.

SOLUTION

How did you select this vendor?

Recommendation from a contact in the industry.

Describe the project in detail.

Favoured designed the publication(s) from start to finish, delivering to brief and on deadline.

What was the team composition?

numerous designers, consultants, art director and freelancers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The publication won two awards within its first year of circulation with judges praising the high end artwork and design.

How effective was the workflow between your team and theirs?

Good; efficient and productive.

What did you find most impressive about this company?

Creativity, innovation, multi-disciplinary nature of staff and leadership.

Are there any areas for improvement?

No

BACKGROUND

Introduce your business and what you do there.

I’m the senior global development producer at Endemol Shine Group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We needed assistance with video and graphic production.

SOLUTION

What was the scope of their involvement?

We hired Favoured to help with pitching material. From doing actual edits to the footage, their team is involved. They also assist with 3D animation. We can give them an idea, and they can produce the 3D model of it.

Usually, a project starts with a brief, and then there’s constant collaboration and feedback involved. We send their team a brief, and then they send us drafts, which we give notes on. We usually go through three or four rounds.

One of our projects was for MTV Europe, where they created graphics for pitch materials and the actual show. For the tv show, they helped with a graphics package that included a logo and other design accents.

What is the team composition?

My main point of contact is Andy (Content Director, Favoured). I go straight to him, but he also has a team.

How did you come to work with Favoured?

We found them through word of mouth.

How much have you invested with them?

We spent between £5,000– £10,000 per year (approximately $8,500–$17,000 USD).

What is the status of this engagement?

Our engagement with Favoured started in 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team at Favoured delivers beautiful material that amplifies our ideas. They’ve had a strong impact on our business. I always recommend Favoured to my peers, never receiving any complaints.

How did Favoured perform from a project management standpoint?

Along with being responsive, their team takes great notes and hits deadlines.

What did you find most impressive about them?

I appreciate that they’re not a massive company. Their team cares about their clients. It’s also more personal of an engagement because they don’t use a template for every customer.

Are there any areas they could improve?

They could improve their relationship with feedback. We also have to get better with it as well. Sometimes an email has to be read three times to see every single thing.

Do you have any advice for potential customers?

Clients should be clear in briefs if they want a clear product. If you don’t visually know what you want, let them run with it because their team is flowing with creative ideas.

BACKGROUND

Please describe your company and your position there.

I'm a Co-Founder of Rough Runner, the UK's only game show-inspired obstacle event series. We deliver sports events to c.30,000 participants per year

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured?

We turned to Favoured to help us create campaign strategies for our entire digital presence - from social media, to websites, to email comms, data gathering, analysis and more. In a nutshell, to outsource our marketing needs.

What were your goals for this project?

We have been looking to drive brand awareness across the UK, increase ticket sales to our events and carve out and defend our niche in the sector.

SOLUTION

How did you select this vendor?

They approached us in a very novel, compelling way. It was this direct but clever approach that told us that this was an agency who were a bit different, and could find new ways of cutting through the advertising noise to deliver impactful messages to our millions of potential customers. After a few calls and meetings, we were convinced that this was the agency to deliver for us.

Describe the scope of their work in detail.

We started out in a discovery phase, spending time assessing the market, current strategies, past performance, new avenues and opportunities, and with that knowledge created overarching strategies to cover the priorities. Favoured then got on with the work, and we continue to meet up weekly to analyse performance and pivot where needed.

What was the team composition?

We've worked with the owner of the agency and his senior team on a regular basis. This has been a breath of fresh air, especially compared to agencies we've worked with in the past, where senior account management is non-existent, or just incredibly expensive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have taken ownership of our campaigns, which shows the level of trust we have placed in them. Within the first quarter of taken over the key ad accounts, they had increased our ROI by 25%, at significant levels of spend.

How effective was the workflow between your team and theirs?

Very effective. We have used multiple platforms to communicate and manage workflows, including Slack, Whatsapp, email and Trello. In the end, we've settled on Whatsapp as the most effective. They are VERY responsive, and even at weekends and in the evenings they are reaching out to us to let us know if there's anything urgent that needs doing (e.g. if something isn't working as it should be).

What did you find most impressive about this company?

I was very impressed by their 'tech stack'. Novel use of systems and platforms working in sync with each other to create automated yet personalised messaging, with vast scope and far greater results than we've seen through more traditional means. The senior level of contact, and out of normal hours attention is also a complete revelation.

Are there any areas for improvement?

There's always room for improvement with anything! Generally we're very satisfied with the work they've done with us, but if I'm being picky, the creative input could be improved, as opposed to simply focusing on the targeting and delivery of the existing creative.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and the CEO of a company that’s making a mobile app for football fans. It gives them the latest news and commentary in one place. We identify what users like and personalize it for them.

We aggregate news, bring it all into one place and break it down into bite-sized chunks. We look at what users are clicking on, and we personalize the feed for them. We also give users the ability to interact with each other. The app is available natively for Android and iOS.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We were looking at growing our user base by learning and testing different channels—learning what worked, optimizing, and ultimately determining what our course of acquisition would be.

SOLUTION

What was the scope of their involvement?

Favoured handled the marketing side of our business. We wanted to gain a minimum of 10,000 new users, as well as learn what digital channels worked best, what our cost per acquisition was, and what would best resonate with users from a messaging perspective. 

Those were all things we tested with Favoured by using ads on Facebook, Instagram, Google Play, App Store, Twitter, and Reddit. We went through several ads to learn how to position the app on the market and what would resonate with users better. We wanted to learn how we could grab their attention and ultimately get them to download our app.

We determined our cost-per-acquisition, when to target our audience,  and, ultimately, when we’d win and when we’d lose.

What is the team composition?

We worked with four people from their team, including a project manager.

How did you come to work with Favoured?

We’d worked with George (Co-Founder, Favoured) in a freelance capacity before. 

We had a full review process with three different suppliers about what we wanted to do. In the end, Favoured came out on top by a long way, both in terms of price and their agile abilities.

How much have you invested with them?

Their cost so far has been around $25,000.

What is the status of this engagement?

We started working with Favoured in May 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Favoured’s work has resulted in 16,000 downloads in the UK across different channels. We learned fantastic insights around which channels will work. We learned that advertising around some more niche areas and using bespoke messaging would be a real win for us.

How did Favoured perform from a project management standpoint?

They held our hands throughout the entire project, and they were fantastic about making sure we were set up in the right manner. We had weekly update calls to discuss progress and optimize based on what was and wasn’t working. It was a great process for our team.

What did you find most impressive about them?

They were performance-and data-driven, beyond anyone I’d worked with before. We went to them with a brief listing of the results we wanted, and we’ve achieved those results. 

They were very honest about what they could and couldn’t achieve and told us what they thought would be a challenge. Favoured was always honest when they thought they couldn’t achieve something within a certain timeframe or budget. This was a key part of the whole relationship.

Are there any areas they could improve?

Some things in marketing work and some don’t, and we have to realize that. We did spend time in areas that didn’t perform, but they ultimately delivered what we said on the brief. So, we’re happy.

Do you have any advice for future clients of theirs?

This is related to the client company, rather than the marketing provider. It’s important to run at a pace that’s in line with your own team. We have fulltime designers and social media people, so, when we needed to create new content, we could do it quite quickly. Some people don’t have that ability and need to make sure they have a good amount of creative ready to test. Otherwise, it can be a bit of a bottleneck in the process. 

BACKGROUND

Please describe your company and position.

 I am the CEO of a consumer products & services company 

Describe what your company does in a single sentence.

We provide high-quality herbal supplements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Improve Paid Ad Performance (Meta & Google)
• Elevate Paid Creative

SOLUTION

How did you find Favoured?

Referral

Why did you select Favoured over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Partnered with our team to lead paid media strategy and execution across Meta and Google while developing creative specifically optimized for performance marketing. The engagement included media planning and buying, creative strategy, testing frameworks, performance analysis, and ongoing optimization to drive efficient customer acquisition and revenue growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Favoured was a great experience. They brought together paid media expertise and strong creative strategy under one roof, which made a meaningful difference in our results and our workflow. Rather than simply managing Meta and Google campaigns, they helped us think more strategically about creative testing, messaging, and how creative and media work together to drive performance. They were collaborative, proactive, highly responsive, and genuinely enjoyable to work with. Having one partner own both creative and paid media created alignment that would have been difficult to achieve with separate agencies. I wouldn't hesitate to recommend them to brands looking to elevate both their performance marketing and creative strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently met deadlines, communicated clearly, and were highly responsive to our needs. The team was proactive, easy to work with, and kept projects moving efficiently from strategy through execution.

What was your primary form of communication with Favoured?

Virtual Meeting

What did you find most impressive or unique about this company?

The people. They were not only incredibly talented but also genuinely collaborative and easy to work with. They met us where we were as a team, adapted to our stage of growth, and became true partners rather than just another agency.

Are there any areas for improvement or something Favoured could have done differently?

NA

BACKGROUND

Please describe your company and position.

 I am the Founder of an advertising & marketing company 

Describe what your company does in a single sentence.

We're an AI Strategy agency, specialising in development, concepting and brand strategy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• We collaborated on a piece of successful new business that required digital marketing expertise

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It was to collaborate on a large pitch, deliverables were to identify solutions to everything that was not our domain

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Winning pitch and revenue increase.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impeccable project and workflow management, consistently ahead of my requirements.

What was your primary form of communication with Favoured?

Virtual Meeting

What did you find most impressive or unique about this company?

Their passion, enthusiasm, and digital knowledge were impressive.

Are there any areas for improvement or something Favoured could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Director of Titan Load Restraints (UK) Limited

Describe what your company does in a single sentence.

E-commerce supplying industrial warehouse & storage equipment 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Marketing - Specially Google Ads, Brand Awareness & SEO

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

High ratings

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Favoured Ltd was engaged to plan, manage and execute a digital marketing project focused on increasing brand visibility, generating qualified leads and enhancing overall market presence through a combination of paid advertising, brand awareness campaigns and video content production.

Summary of key Deliverables;

1. Google Ads Strategy & Campaign Management including account audit and competitor analysis.
2. keyword research & audience targeting strategy 
3. remarketing campaigns & bespoke CRM system 
4. brand awareness- reach, engagement and impression monitoring 
5. video content production for own YouTube channel
6. project management & reporting and updates against agreed objectives & KPI's

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key outcomes included 59% increase in website conversion rate. Monthly website traffic increase exceeded 1800 visitors per month. 

Video content has resulted in over 200,000 views on our own YouTube channel.

Delivered exceptional results, exceeded our expectations, communicated proactively throughout the project and provided a measurable return on our marketing investment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Favoured Ltd consistently met agreed project deadlines, maintained clear and proactive communication throughout each project typically responding to any queries within 24hrs and usually same day.

What was your primary form of communication with Favoured?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What has impressed me most about Favoured was their ability to fully understand our business objectives and view our marketing strategy as a whole rather than focusing on individual campaigns.

They not only delivered excellent results but also kept us informed throughout every stage of the project, providing clear communication, transparency and confidence in the process. I would have no hesitation in referring Favoured Ltd to other businesses due to their professionalism, expertise, communication and ability to deliver measurable results

Are there any areas for improvement or something Favoured could have done differently?

There were no areas where they could have improved as the project was delivered professionally, communication was excellent throughout and all objectives were met.

BACKGROUND

Introduce your business and what you do there.

I'm the director of an e-commerce company. We create unique, handcrafted crochet art that blends timeless design with emotional value. We also empower female artisans through fair wages and sustainable practices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish for your business?

We hired Favoured to grow our online sales.

SOLUTION

What was the scope of their involvement?

Favoured provided full-service social media content creation and management. They also managed our online ads on Instagram, Facebook, and Google.

What is the team composition?

We worked with 2–5 teammates from Favoured.

How did you come to work with Favoured?

We found them through the Virgin Startup community. We chose them because of their high ratings.

How much have you invested with them?

We spent $10,000 to $49,999.

What is the status of this engagement?

We worked together from February 2026–May2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn't see any success or progress from the project. Our ROAS was constantly below 1, and most of the time, it was less than 0.5. Our ads were losing money all the time.

How did Favoured perform from a project management standpoint?

They didn't deliver on time. For the social media content, they promised three pieces every week. However, they only delivered an average of three pieces per week after we ended the contract.

What did you find most impressive or unique about them?

It was impressive how mediocre their service quality was.

In what specific areas can they improve?

They could have done everything better. Their social media content could have been better, and their ads could have been more efficient.