Favoured

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an advertising & marketing company

Describe what your company does in a single sentence.

We’re an ad network that empowers incremental reach for retailers on the open web.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Social media management on Facebook, LinkedIn and Twitter & 2 blog posts per month.

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• To create and post industry relevant content regularly on FB, LI, TW (~4x a week).
• Create content previews ahead of time and share with our team on Milanote.
• Create a 3-month blog plan - with topic ideas
• Write and share blog drafts with our team
• Share a bi-weekly report on post performance on our social channels

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes we've were looking for were consistent, high quality creatives published on our socials that are relevant to our company and the ad-tech industry. We were also looking for higher engagement rates on our social accounts. Favoured has successfully helped us increase our social presence and engagement, with minimal help needed on our end.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

- Always more than happy to assist us with new content ideas or shifting needs (video content)

What was your primary form of communication with Favoured?

Virtual Meeting

What did you find most impressive or unique about this company?

Favoured has provided high quality content that is consistent with our theme. The content previews they provide are always presented in an organized manner.

Are there any areas for improvement or something Favoured could have done differently?

Would love to get future content previews in ahead of time, to allow our team time to review and approve.

BACKGROUND

Please describe your company and position.

I am the Owner of PikaShop

Describe what your company does in a single sentence.

I run an e-commerce business selling Pokemon cards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Driving sales
• Increasing conversion rate
• improve life time value of customer

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Favoured were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When I partnered with Favoured, I entrusted them with a multitude of responsibilities, ranging from advertising and influencer marketing to graphic design and video production for platforms like TikTok. The team not only managed these diverse tasks proficiently but also honed in on conversion rate optimisation and email marketing strategies, effectively covering all grounds in digital marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The measure of success for our collaboration primarily lay in driving the sales of PikaShop's Pokemon cards. Favoured not only increased sales, but ensured profitable returns on a per unit basis. Key performance metrics like ROAS, CPA, and lifetime user value saw significant improvements. But, it was the tangible elevation in our advertising and email marketing campaigns' performance that was particularly impressive.

What was your primary form of communication with Favoured?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the aspects I appreciated most about Favoured was their proactive project management style. We maintained daily communication on Slack, and their team was quick to respond, often anticipating needs and queries before they arose. Weekly and monthly reporting kept us aligned and ensured deliverables were on time. The standard of work was nothing short of excellent; they lived up to their promises and exceeded expectations.

What did you find most impressive or unique about this company?

Favoured's approach to their work was refreshingly unique. Their tactical and strategic mastery is in a class of its own. The team pitched innovative campaign ideas weekly, consistently testing and optimising creatives for the best performance. This active approach, coupled with the daily updates, provided me the assurance I needed as the owner.

Favoured seemed to work with a single mantra – never let bad performance creatives run for more than a day. However, what truly set Favoured apart was their commitment to innovation. The team brought forth ideas that were novel and creative, which I would not have considered on my own. The way they gradually developed and matured these ideas was a testament to their expertise.

Are there any areas for improvement or something Favoured could have done differently?

In terms of improvement, I struggle to point out any significant areas. My experience with Favoured was overwhelmingly positive, with their commitment to innovation, superior project management, and impressive outcomes being key highlights. I would confidently recommend Favoured to any business seeking a partner that delivers on their promises and beyond.

BACKGROUND

Please describe your company and your position there.

I am a celebrity and tv vocal coach and started running my own company The Vocal Coach in 2016. I am the company director and the sole owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured?

As a small one woman company, I had gotten my vocal coaching training app as far as I could on my own and I needed help. I needed a team who knew what they were doing to take my app to the next level.

SOLUTION

How did you select this vendor?

Very simple. I googled best app marketing company in the U.K.! Bearing in mind I was brand new to this world, I had meetings with the top 5 companies that came up. Favoured came up the most in all of my searches.

Describe the scope of their work in detail.

After an initial consultation with favoured boss George, I felt instantly that I was in good hands and most importantly I trusted George. It was a big decision for me as the investment was fully mine and i needed someone that I felt believed in my product as much as I did. I really felt this from George instantly, and he took his time with me and answered my millions of questions. Importantly, there were a number of questions I hadn’t thought of that George offered information for, giving me even more reason to go with favoured.

What was the team composition?

There is a brilliant little team that I work with directly consisting mainly of Nigel (my superhero) who is in charge of my audience/ad spend, Dannii - MOF, and Louise - my main day to day contact and can’t do enough for me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When I first started I had an average of 6-7 downloads per day. Averaging 200-300 per month. 18 months later I average 90 downloads a day and around 2500 downloads per month.

How effective was the workflow between your team and theirs?

We have meekly meetings and I’m updated with financial reports each week.

What did you find most impressive about this company?

The logic and way they work. It’s simple, smart and brilliant and based on tears of experience to create a formula that works. It’s fascinating to see how it all works and it’s very clever! They think of everything, and we feel like we are in the hands of experts.

Is there any area for improvement or anything that could have been done differently?

Chasing for answers/replies.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of ASKWHO which is a dedicated social group application for people to share, learn and do more together in real life.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured?

We were looking for a digital marketing company that could help us bring our brand to life from website creation, digital marketing strategy and customer communication tools, such as Mixpanel, Customer IO and Segment.

SOLUTION

How did you select this vendor?

We tendered the project to 12 companies and shortlisted them down to 3, from there we deep dived with each of the respective business's and then focused on the team, capabilities and cost in addition to their track record / credibility by speaking to their previous clients and understanding the founders in depth and how they manage their client accounts.

Describe the scope of their work in detail.

Favoured manage a large scope of works for us which cover strategy, acquisition and digital performance using third party softwares to improve key metrics within our business.

What was the team composition?

The team consist of 8 resources and what we love about them is each person specialises in a specific segment, so they are focused and have what it takes to get things done, when they should be done.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our retention metrics surpass most over mainstream business's this is mainly due to the softwares Favoured supported us to integrate and utilise through our campaign which is still on going. Our CPI is below our forecast and well below the industry average that's because everything is A/B tested to find the sweet spot, both in copy and creatives.

How effective was the workflow between your team and theirs?

We have two meetings a week, one for Top of funnel and one for mid funnel to measure the performance against last week. We then have a monthly meeting to measure last month Vs the current month and align this with our KPI's to ensure nothing is missed or over looked. We take lessons learned on board fro the good, bad and the ugly. Iterate the strategy and work together and refine the plan.

What did you find most impressive about this company?

They are easy to work with, always there to help and what's most important is that they care about our company and we consider them as an extension to the business.

Is there any area for improvement or anything that could have been done differently?

As with all relationships that are on the same mission things happen and you make a logical plan to refine them and get better. Favoured is respectful, integral, and reliable.

BACKGROUND

Please describe your company and your position there.

I'm the CEO and co-founder of Accessercise, the worlds first ever fitness app, specifically designed and built for the disabled community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured?

We were looking to grow our marketing and reach as a new start up. We wanted a company to support us in content generation, market penetration, user economic growth and be the experts in the field where we needed them.

SOLUTION

How did you select this vendor?

After research and careful consideration, we shortlisted 5 companies, interviewed them all and after speaking with George, we agreed this was the correct direction for the company.

Describe the scope of their work in detail.

They look after all of our marketing and paid for user reach. The help generate the content for marketing ads, control ad spend, drive downloads and user engagement into the app, refine scope based on the results of the test phase, liaise with the development team on tech related issues, support our brand image and awareness in the market place.

What was the team composition?

They have worked with our board of directors, our sub contractors, our development team and other members of the team at Accessercise to ensure the right people are working on the right things, in the right way. They very much feel like an in house team to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our user economic metrics have got better month on month, over the first 2 months of being on the market we have seen 200+% and 100+% growth in each month, as well as huge gains in other user economics.

How effective was the workflow between your team and theirs?

We have weekly meetings, and all the team are within quick communication channels for urgent questions. We always try to set deadlines, and where we do, these are stuck to.

What did you find most impressive about this company?

Their passion for what we are doing, and their genuine drive to help us develop and grow our brand. It is refreshing working with people with great attitudes, amazing skill sets and that feel like family to us.

Is there any area for improvement or anything that could have been done differently?

We would love to provide a wider scope of work to the team to help us across more areas. As Accessercise grows, we will want to bring the Favored team onboard with more aspects.

BACKGROUND

Introduce your business and what you do there.

I’m the head of e-commerce growth and marketing at a consumer goods company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We needed help growing our social media channels.

SOLUTION

What was the scope of their involvement?

At the beginning of the project, we briefed Favoured on the campaign, and they came up with the strategy in terms of the segmentation to go after on Facebook and Instagram. We defined a few KPIs, mostly around net revenue and growth. From there, the team comes up with the ads, imagery, and other material for the campaigns and executes. 

What is the team composition?

We work hand in hand with Sonam (Performance Marketing Manager), as well as with their creative team led by Andy (Co-Founder). 

How did you come to work with Favoured?

When Tik Tok started growing in popularity from a marketing standpoint, they were one of the first certified agencies. That’s how we began our engagement, and we’ve since moved on to other channels.

What is the status of this engagement?

I believe we began working together in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re looking at a couple of things. For the collaborative element, we find them very fast and agile in the way they deliver for us. We can easily turn around a campaign in two days, which we wouldn’t have been able to execute if we weren’t working with Favoured.

They’re quite flexible, fast to execute, and the results are great. That’s why we’ve continued to work with Favoured. From a broad perspective, they’ve helped us deliver some good campaigns. 

How did Favoured perform from a project management standpoint?

In terms of deadlines, it’s been very positive. Favoured is quite fast, which is good because our process is very fluid. Every time we come up with a new strategy, they’re there to provide the creative and execute the campaign. They’ve always been on point in terms of delivering what we want them to deliver from a timeline point of view.

What did you find most impressive about them?

The flexibility and agility of the Favoured team is quite remarkable. We really value their ability to move really fast and execute with excellence.

Are there any areas they could improve?

They have an opportunity to increase their creative output, but what they’re delivering now is understandable considering how quickly we request turnaround time.

Do you have any advice for potential customers?

When you have a good working relationship with your vendor, your project will always go way better. Collaboration is key, as is the clear delivery of information. Also, make them feel like they’re part of your team. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Work and Communications. The app helps millions of workers keep track of their hours, pay, and manage their bills and spending money.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We had a successful soft launch of the app, but we needed to grow the business and increase marketing. As a result, we needed help with paid ads, and potentially, ads on the App Store and Google Play. As a company, we didn’t have experience in paid advertising.

SOLUTION

What was the scope of their involvement?

They launched Facebook and Instagram campaigns. Recently, we started advertising on the App Store. We’re also focusing on how to convert downloads by doing things in the app. They helped connect different platforms as well to make sure we’re analyzing the data properly to help us grow the business. 

What is the team composition?

I work closely with two people from their team. Sonam (Performance Marketing Manager) helps me more with acquisition at the top of the funnel, and then Katie (Performance Marketing Manager) helps with the communication side of the business, so further down the funnel.

How did you come to work with Favoured?

I found them through a Google search. We specifically needed help with increasing our downloads, and it didn’t seem like many other companies could give us the support we needed. It was clear that they understood what we needed to do. They outlined what we needed to work on and how it needed to be done to meet the standard we were looking for.

How much have you invested with them?

I’ve spent $2,400 per month (approximately $19,200 in total).

What is the status of this engagement?

We started working together in March 2020 and our project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were perfect and clearly worked to a high standard. The experience was fantastic. It was exactly what I was looking for.

How did Favoured perform from a project management standpoint?

At the beginning, we communicated over email. We met very quickly, but we no longer do that because of COVID-19. They were keen to come up and meet me. I actually think they came up from London to Leeds and I was able to meet the team.

They provided a personal experience that I hadn’t seen before. We continued talking over the phone, but the majority of our conversations are over WhatsApp. The WhatsApp group is running 24/7. We also have a weekly call.

They’re good at meeting deadlines and will follow up with me when needed.

What did you find most impressive about them?

It’s a very personal experience. They understand my needs and they get really involved in the business. For them, it’s not just about making money, it’s about ensuring that our business is successful too. They’ll do whatever it takes to help their clients.

Are there any areas they could improve?

No, they’ve been great.

Do you have any advice for potential customers?

As long as new clients know what they want to achieve out of this partnership and are able to communicate it, they will be successful. To be honest, I didn’t really know what I needed, but they were able to direct me based on the goals that I outlined.

BACKGROUND

Introduce your business and what you do there.

I’m the head of programs for a digital publishing platform. Our solution is predominantly an app for mobile users.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We launched our mobile app in Q1 of 2019 to test the market. Since then, we’ve gathered sufficient market data and are ready to invest a large amount in our growth strategy. Favoured supports us through their advertising and marketing services.

SOLUTION

What was the scope of their involvement? 

Favoured helps us with digital advertising, strategies, and campaigns. We use Facebook and Instagram as our two primary social media platforms and are also extending their services into web and SEO.

What is the team composition? 

We work with four people. There’s the co-founder, the creative director, a mobile app analytics specialist, and a campaign success manager.

How did you come to work with Favoured?

We were previously working with a mobile marketing agency for over a year. When their contract went up for renewal, I thought it would be a good opportunity to see if there were any alternative agencies that could better respond to our needs.

That's when I found Favoured and brought them through the usual procurement process. They were up against a couple of other agencies but ultimately ended up on top.

How much have you invested with them?

We pay a monthly fee for a core set of services. If we ask them to work outside of that service agreement, then there may be additional costs.

What is the status of this engagement?

We’ve worked together since June 2020. Currently, we have a service-supplier agreement in place, which will likely be in excess of a two-year arrangement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been an excellent experience. The team has never tried to hold us back, instead being keen to listen to our needs. They work out exactly where we are, identify what we need at this point, and share their expertise to get us there. It’s also great that they’re proactive and can move at our pace.

How did Favoured perform from a project management standpoint?

We have weekly calls where we touch base to review the current performance of our advertising activities. That also gives us an opportunity to discuss any additional work in progress and address general issues or topics. Beyond that, we correspond via Slack and email.

What did you find most impressive about them?

The team has quickly come up to speed with our internal expertise and can now communicate with us at our level. They just want to help us execute and achieve our objectives so that we grow. 

Are there any areas they could improve?

None whatsoever. They’re an absolute joy to work with, and the feedback from my team has been very positive, from the C-suite directors down to the managers.

Do you have any advice for potential customers?

Favoured is very keen to deliver and move quickly, so you have to be prepared to move at a healthy pace. If you know what it is you’re after, then there are no worries.

BACKGROUND

Introduce your business and what you do there.

I am the co-founder and CTO of Save Your Wardrobe. We have a digital wardrobe platform that helps people reconnect with their wardrobe and become more sustainable in their shopping behaviors. 

We created a platform that is available on both iOS and Android which enables consumers to digitize their wardrobe, take care of their clothes, and track them. On the B2B side, we help retailers and brands do the same thing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We didn’t have any in-house expertise in marketing. We had an intern who was doing our social media, and we wanted to find someone who could actually help us improve the way we use our social networks and use social network campaigns to do some paid ads. 

We also wanted someone to help us with acquisition and engagement and with creating our creative assets for social ads. We had some designers working for us on the UI/UX of the app but nothing specific for marketing and social ads.

SOLUTION

What was the scope of their involvement?

We decided to go ahead with them on three services. Favoured helped with our acquisition by setting up campaigns on the main social ads with the marketing budget of £5,000 (approximately $6,000 USD) a month.

They gave us the proposal to split that budget on a few marketing channels. We would test them and optimize them. As a target, we had a cost per install (CPI) and a cost per acquisition (CPA). They also worked on the engagement to improve our formal engagement inside the app.

The team optimized our funnel and set up in-app marketing campaigns, emails that are sent when users sign up, and push notifications to reengage with the customers who have downloaded the app. 

Last but not least, they've provided us with design services. We have a package with unlimited design services per month. They can create an unlimited amount of creative assets as we didn’t have any. These included images, videos, and things we need for the ads.

What is the team composition?

In total, we’ve worked with at least 5–6 people from their team. We have one project lead, an account manager, a design lead, and then we had people who were covering off for holidays or coming on for specific social networks where they were experts.

How did you come to work with Favoured?

They reached out to me two years ago on LinkedIn to offer their services. We didn’t have our startup at that time, but we had a conversation about what they do. George (Co-Founder) was really knowledgeable when it came to mobile marketing. 

He gave us a lot of insight at that time on how we should work on our marketing budget, and we used that when we did the funding for our startup to do our cost estimation for marketing and acquisition.

Two years later, when we had the funding, the app was live, and we had marketing challenges, we reached out to them. Especially during the COVID-19 crisis, we wanted to use that time when people were stuck at home to get them more engaged with our app.

How much have you invested in them?

We’ve spent around £40,000–£50,000 (aproximately $52,000–$65,000 USD).

What is the status of this engagement?

We began working with them in April 2020, and we are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work is very high. Favoured knows mobile apps and our industry very well. We have people that were specific to the fashion industry, so they quickly became part of the team and the quality of the data that we had was quite amazing.

How did Favoured perform from a project management standpoint?

We mostly use Slack, and we have a weekly meeting via Google Meet. We also use tools such as Google Drive to share different assets. They’re very good when it comes to scheduling and managing deadlines. 

We have a dedicated project manager who does the weeklies, tracking, and orchestration of all the different people working on the project. They are quite good at managing the project.

What did you find most impressive about them?

Favoured’s knowledge of the industry and the fact that they have different talents on the team that can address any type of need you have are the most impressive things. We are in a business where sometimes we need to be reactive and manage an opportunity, and they have always been there.

Are there any areas they could improve?

No, not at the moment.

Do you have any advice for potential customers?

Make sure that the analytics part is actually set up on the app and things like that. Have all the metrics that you require so that they can then optimize your funnel. 

You could waste a lot of time asking them to do that when it’s not what they should be doing if your app is not well thought out from the beginning in terms of tracking different funnels. Make sure you have thought about your KPIs before you engage with a marketing company.