Fahrenheit Marketing

BACKGROUND

Please describe your company.

I work for a small nutritional supplement company.

What is your role and responsibilities, please?

I’m the Web marketing director.

OPPORTUNITY / CHALLENGE

What was your goal for working with Fahrenheit Marketing?

We’re working on relaunching all of our websites. We have four different sites that need work done for SEO [search engine optimization]. 

SOLUTION

Please describe the scope of their work.

In my previous job, I worked with Ricardo [Casas, chief executive officer at Fahrenheit Marketing] for a relaunch of a medical college website. He worked very hard on that, and provided various degrees of innovation. That’s really the one complete, launched project. 

I am currently working with him in the capacity of website design and development, and those are two things that he’s definitely very strong in. We also have Ricardo’s agency on retainer for any kind of small things, so if we have to develop a landing page and so forth they do it. Fahrenheit has already developed several landing pages for us, and that’s been really good.

What was your process for selecting Fahrenheit Marketing with which to work?

I had worked with Ricardo and Fahrenheit in my previous job, and was very happy with their work. I knew that I could work with them efficiently and effectively, so I decided to work with them again in my current role.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

I don’t feel comfortable with giving out his rates. I prefer to have him on retainer and do hourly work, a set number of guaranteed hours per month. For example, a hundred hours per month are guaranteed, whether I need them to create landing pages, or I need them to fix something, a redesign of the website, and so forth. So, we have a lot of small projects running at the same time as well as big redesigns, but all of those hours get lumped in together.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

I don’t have specific data, but I can tell you time-wise everything that they have produced has been exactly as we discussed. I don’t have to redo it or make adjustments, and that is very vital to the business. I’m very happy with that. Fahrenheit always managed to get us things on time.

Is there anything unique about them that really makes them stand out, compared to other companies?

Their CEO treats his people very well. They’re all compensated very well, they have flexible and accommodating hours. I’ve been to their office several times; it’s a very nice quiet work environment for people to work in. I trust that someone of high quality will be working on my deliverables. Other digital marketing agencies have employees who have 10  other projects weighing them down, so they sometimes need to rush work through without quality. Fahrenheit has maximized productivity and employee satisfaction within their team, so I knew they were capable of taking on my project.

I know it’s important to the CEO to get high-quality people, he compensates them accordingly, and he retains them as long as he can. To me, that’s important because eventually if he keeps losing people, it’s eventually going to reflect on their work. I’m very pleased that the CEO takes care of his team. He has a stable team. You can rely on their expert opinion, and it’s really top of the line.

The design is amazing, and the development is also amazing. I would say cutting edge. I don’t have to explain any specifications to Ricardo, it’s already woven into the fabric, they offer a full solution. It cuts out about 50 percent of my work, not having to explain everything.

Although his rates are rather pricey, he’s always very fair with pricing. I’ve never known them to go over budget without warning me.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I think they’re already improving after I offered suggestions. The project management system they use is new to me, so I don’t enter information into it, I have one of their employees do it. I would like to be provided with training, when needed, for the system. I think that if Fahrenheit trained clients on the system immediately upon onboarding, it may be more efficient. But I already talked with them about that, my suggestion is starting to be implemented and it’s definitely a minor issue.

BACKGROUND

Please describe your company and position.

I am the Sales Data Manager of a waste collection company

Describe what your company does in a single sentence.

Waste collection, recycling, and composting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fahrenheit Marketing to accomplish?

• Helped with the start up of a new division
• Provide creative communication framework
• Provide ongoing Marketing support

SOLUTION

How did you find Fahrenheit Marketing?

• Online Search

Why did you select Fahrenheit Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

What was the size of Fahrenheit Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team create all elements of our branding, web presence, sales collateral, and trade show booth development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The deliverables created by Fahrenheit Marketing were successful in our prospecting efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time delivery. Creative and responsive to our dynamic timelines and changing agendas.

What was your primary form of communication with Fahrenheit Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A great company to work with. They completely understood our goals and helped develop strategies for us to achieve them. We are very pleased with their performance.

Are there any areas for improvement or something Fahrenheit Marketing could have done differently?

No, we are very satisfied with their work. They are excellent on three points: Strategy, Creativity, and Responsiveness.

BACKGROUND

Please describe your company and your position there.

I am the founder at Brehd which is a mobile budgeting solution built for everyone.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fahrenheit Marketing?

We hired them for their expertise in branding and marketing.

What were your goals for this project?

To define a logo mark, and cohesive voice for the brand and product.

SOLUTION

How did you select Fahrenheit Marketing?

I found them on clutch and google and researched their portfolio.

Describe the scope of their work in detail.

They started by defining my voice and the company's story, then moved onto defining our mark based on the answers I had for their questions. They went through multiple iterations and came up with a hit on the first try.

What was the team composition?

It was 4 people on my team from start to finish.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I had a very beautiful logo and a cohesive voice by the end of it.

How effective was the workflow between your team and theirs?

They worked fast and the communication was incredible.

What did you find most impressive about this company?

The attention to detail and commitment to my project as if they were an equal partner in my Company's success!

Are there any areas for improvement?

None. Perfect.

BACKGROUND

Please describe your company and your position there.

Owner of a fishing tackle and component retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fahrenheit Marketing?

Website migration, development, and design.

What were your goals for this project?

Migrate to a more contemporary platform that would improve our overall customer experience while driving operations efficiency.

SOLUTION

How did you select this vendor?

Referral by our new ecommerce platform provider.

Describe the project in detail.

Our company website, our primary means of commerce, was hosted on an outdated platform that lacked key functional/security features and delivered an underwhelming customer experience. Our goal was to transition to a new ecommerce platform while implementing an overall site redesign that would deliver an improved customer experience. Fahrenheit was responsible for redesigning our website, migrating our product data, and implementing overall site functionality changes and improvements.

What was the team composition?

We worked with a focused team of Fahrenheit employees that included the designer, a project manager, and the company owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While it's too early to determine the transitions impact on our order volume/revenue, the new platform/site have already yielding significant improvements in efficiency and workflow. Our average time to process & ship orders has improved by approximately 20%.

How effective was the workflow between your team and theirs?

Overall project management was good, with regular, consistent updates and continuous access to key agency stakeholders.

What did you find most impressive about this company?

Fahrenheit showed an ongoing commitment to delivering an excellent end product that exceeded our expectations. They were engaged, available, and always willing to explore new avenues for improving the end product.

Are there any areas for improvement?

We struggled to maintain our original timeline, but that's not particularly surprising with a project of this scope and so many unknowns.

BACKGROUND

Please describe your company and your position there.

I am the sole shareholder and President, and managing attorney for the Kyle Law Firm. I have a personal injury and criminal trial practice with 14 employees

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fahrenheit Marketing?

I hired Ricardo Casas and FM to help redevelop my website to take my SEO to the next level and run my PPC campaigns and other digital marketing

What were your goals for this project?

To increase web traffic and client engagement

SOLUTION

How did you select this vendor?

Email and Brochure, word of mouth referrals

Describe the scope of their work in detail.

they built the website and optimized it for my specific practice areas. The developed the key word searching for the PPC campaigns and produced reporting for evaluations of ongoing site performance

What was the team composition?

Ricardo was the front man and direct client contact along with several other internal developers and strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We enjoyed an exponential increase in traffic and case generation. We felt that Fahrenheit took the firm's marketing to the next level

How effective was the workflow between your team and theirs?

Very. Frequent reporting. Ease of access by email and telephone. Expedited changes made possible.

What did you find most impressive about this company?

Ricardo's personal relationship and concern. He was in the middle of things and wanted it to go well and made things right if there was an issue. Personal involvement in a day when that's missing

Are there any areas for improvement?

Better written reporting. This is an area where all vendors could improve. There can be more specific and frequent reporting. I did like the simplicity and breadth of the reports from FM

BACKGROUND

Please describe your company and your position there.

Owner and physician of pediatric practice

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fahrenheit Marketing?

I hired Fahrenheit to build and host a website

What were your goals for this project?

I desired an up to date and intuitive website that catered to a specific population.

SOLUTION

How did you select this vendor?

After several interviews and discussing the proposal what was offered by Fahrenheit was the best!

Describe the project and the services they provided in detail.

We discussed several drafts of the website with some adjustments and advice from the owner, Ricardo, before finalizing the end result. His advice was invaluable to getting a website that was better than imagined!

What was the team composition?

I worked solely with Ricardo, the owner of Fahrenheit.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The website that Fahrenheit created was a drastic improvement over what we had before. It presented a significantly more professional web presence that I would not have had without Fahrenheit.

How was project management arranged and how effective was it?

I worked solely with Ricardo, the owner of Fahrenheit.

What did you find most impressive about this company?

Fahrenheit was extremely professional from the beginning and gave me confidence in knowing that the somewhat small project was still handled with respect and importance!

Are there any areas for improvement?

None. I couldn't have asked for a better experience and result!