Explainly

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of a career management platform for executive talent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

We hired Explainly to create a product video that succinctly described our main tools and resources and how we're unique in the market. We wanted the video to motivate potential members and position our company as a solution to the career challenges they may be facing.

What were your goals for this project?

We had various goals for this project - firstly we wanted to be able to provide a visual explanation into the company that we could use across a range of social media platforms (mainly LinkedIn) as well as on our website and in our email campaigns.

We anticipate the video will have a positive impact on increasing our brand awareness and membership sales moving forward.

SOLUTION

How did you select Explainly?

We researched various companies for this project - ultimately Explainly offered a great mix of creativity and quality and were within budget. The team were extremely helpful and responsive and it felt like they understood our vision from the get go.

Describe the scope of their work in detail.

Once we decided on the scope of the project (overall budget, length etc). we were asked to fill out a questionnaire. From there, the Explainly team created a script for the video.

We were able to provide edits to the script and once that was finalized the design process started. We were shown style frame options to make sure the video was going to be in line with our brand standards. We provided screenshots of our product, to be used for the animation.

We also were able to choose the voice over which we thought would be most fitting. We were given multiple review options for each stage of the process which allowed us to ensure the video was exactly what we wanted it to be.

What was the team composition?

We worked with two points of contact on the Explainly team. Any feedback we had was addressed extremely quickly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've received really positive feedback thus far - internally and externally. We've had high engagement rates on social media and expect this to continue.

How effective was the workflow between your team and theirs?

Extremely effective. The Explainly team always stuck to their timeline and were very patient when we were delayed in moving to the next stage.

What did you find most impressive about this company?

They took the time to understand exactly what our company offered. It can be somewhat confusing explaining our USP and the Explainly team were able to understand exactly what we were trying to convey in the video.

Are there any areas for improvement?

Not that I can think of

BACKGROUND

Please describe your company and your position there.

I'm the Product Marketing lead for cybersecurity company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

To created 3D animated product explainer videos.

What were your goals for this project?

We created videos for our website and social media channels.

SOLUTION

How did you select Explainly?

We did extensive research online and also asked for referrals from peers. We narrowed it down to two potential companies. We made the decision based on the proposal and budget.

Describe the video(s) and the process in detail.

Once we selected Explainly, they started working with us to get to know our goals and our product portfolio. We collaborated on the script and storyboarding process. The results is a seres of 6 videos for our website and social media channels.

What was your vendors' project management or feedback process?

They use Trello boards to manage the project. We found this tool easy to collaborate, share feedback and assets.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just launched the new videos, but so far the feedback has been extremely positive about the quality and how engaging they are. We have thousands of views!

How effective was the workflow between your team and theirs?

The project manager was extremely organized and an effective communicator. They use Trello boards to manage the project and it was very simple to collaborate, share feedback and assets.

What did you find most impressive about this company?

It was a pleasure to work with the Explainly team to create a series of product explainer videos for our SaaS solutions. They made the process super easy and took care of the end-to-end process.

Are there any areas for improvement?

We were satisfied with their work. They are extremely professional, organized and easy to work with.

BACKGROUND

Please describe your company and your position there.

My company is a B2B IT company headquartered in Walnut Creek, CA. We provide a development platform for software vendors and system integrators. I'm the Product Marketing Manager, responsible for my company's marketing initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

Our product is very high-tech and difficult for non-technical people to understand. We needed a video that can introduce my company and our product in an inspiring, easy-to-understand way.

What were your goals for this project?

We wanted to create an animated video that can introduce my company and our product in an inspiring way.

SOLUTION

How did you select Explainly?

I posted on LinkedIn and my personal social media about the need of a video production company. We were also introduced to several companies that our employees know about. Explainly's CEO contacted me and sent me their portfolios. My team and I reviewed their sample videos and proposals then decided to go forward with Explainly.

Describe the video(s) and the process in detail.

Once we selected Explainly, they sent me a form to fill out basic information and files. They started to learn about our company, our product, and what we hoped to achieve from the project. They then set up a project management/collaboration platform called Trello where we communicated and collaborated throughout the project. First step was script and storyboard. Then they sent us style frames, music, voiceover, animation to review. There are 2 review rounds for each step.

What was your vendors' project management or feedback process?

Each step has 2 rounds of review/feedback. Our project manager communicated and submitted deliverables over Trello. We offered feedback and comments in Trello or in the storyboard directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a lot of compliments about the video when we shared it with our employees, partners, and customers.

How effective was the workflow between your team and theirs?

The project manager was very responsive and gave us frequent updates. They always provided us with the estimated delivery date of a deliverable or revision and they stuck to that timeline. They communicated very clearly about what they've done for each revision.

We were able to comment directly on the video or frames. The project manager and her team also gave us a lot of helpful suggestions when we were stuck with ideas for the frames, or when we tried to figure out the style of the video.

What did you find most impressive about this company?

I was most impressed with Explainly about the way they organize communication and collaboration, as well as about the quality of the animation. They have a very creative team who provided us with ideas and suggestions that were helpful.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

Headquartered in New Castle, Pa., Berner combines engineering, state of the art equipment, and highly skilled workers to produce the most efficient, good looking, cost-effective, reliable air curtains on the market. We ship worldwide. I am the content marketer tasked with creating and managing all of our content that goes out into the world to market our air curtains.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

For two videos to explain our new product, the PureAir Package which is an air disinfection system for air curtains that uses Needlepoint Bipolar Ionization to clean the air.

What were your goals for this project?

We needed a sales tool for our team to be able to show and help explain this new technology to potential customers since it can be a complicated topic.

SOLUTION

How did you select Explainly?

I did research on firms that had experience with creating video animations within the manufacturing industry. My team and I interviewed 3 and went with Explainly because of how much it was clear that their upbeat, positive company culture matched ours.

Each firm we met with could have gotten the job done, but we connected with our team immediately and felt we would have the best experience with them.

Describe the video(s) and the process in detail.

We had meetings at first to explain this new product and technology and how it was being applied to our air curtains. Explainly uses Trello boards which made sending them informational documents, assets, and images very easy and simple.

From there, Explainly drafted up scripts for both of our videos. Once those were ironed out, they narrowed down the style we wanted and created style frame examples, and then complete style frames.

They gave us several voice and music options to pick from and each phase of the process had two edits included from myself and my marketing manager.

What was your vendors' project management or feedback process?

Explainly uses Trello Boards to conduct file sharing and content reviewing. Ben was our main contact but there was a team in the background developing the video. For each stage of the project, we had two edit rounds included in the price.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have only recently launched the videos on our website and social so I can't comment on any metrics. However, our internal sales team is very happy with it and anticipate uses it often to explain to our customers how this technology works, which was our goal when we set out to create it.

How effective was the workflow between your team and theirs?

Ben at Explainly was extremely responsive and involved from day one. We had scheduled meetings that he arranged but he also was available most of the time during the day to hop on a quick call if we ever needed clarification on anything to keep the process moving forward. They used Trello Boards and the way that it was organized and utilized made for a very easy process.

What did you find most impressive about this company?

The organization was one of the best things about Explainly in their process and communication. I never had to wonder where our project was at or what was needed of me or my team. We also really enjoyed the positive attitudes and willingness to learn about our product thoroughly to make the best video possible.

Are there any areas for improvement?

I can't think of anything at this point.

BACKGROUND

Please describe your company and your position there.

I was the SVP of Marketing and Communications for the American Marketing Association. We are the San Francisco Chapter

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

I needed to increase engagement for our online channels so I asked them to help me figure out an intro video that would be cross-platform, that stand out, and that capture the attention in order to grab more eyes organically.

What were your goals for this project?

Increase the CTR of all our social platforms to our landing pages

SOLUTION

How did you select Explainly?

Explainly created a very engaging animation that was on brand and captured the attention until the end. This video is cross-platform and customizable, something that allows us to reuse over and over.

Describe the video(s) and the process in detail.

It utilizes the brand symbols, textures and patterns, and colors. They brainstormed with me, then they created basic storyboards, asked for my feedback and they created Round 1. It only took one or two rounds to nail it.

What was your vendors' project management or feedback process?

We used Trello all the way, back and forth. It worked well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video looks great, but most importantly, it worked, it had the thumb-stopping power that I was looking for. CTR increased by 23 %. More than expected

How effective was the workflow between your team and theirs?

It was mainly me and Andy Toizer and as I mentioned, we worked well through Trello.

What did you find most impressive about this company?

Their talent and professionalism set them apart.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing at Amper, an OEE and machine monitoring solution for manufacturing companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

Since our solution is a fairly new idea to our market, we needed a quick, 1 minute video that explains what we do.

What were your goals for this project?

1. Concisely explain what our company does to prospects & investors, 2. Create an animated video to use in marketing material

SOLUTION

How did you select this vendor?

We evaluated a few different freelancers & agencies.

Describe the video(s) and the process in detail.

First, we wrote a script that the Explainly team gave feedback on/edited down. Next they laid out a few different style ideas, then they created a storyboard that we provided feedback on. After that, we chose a voiceover artist, while the team animated the storyboard. The process is broken into very definitive parts, with check ins and feedback loops that made it easy to ensure our project was going according to our expectations.

What was your vendors' project management or feedback process?

They used Trello, a project management system, that was super easy to provide feedback/upload screenshots and communicate with their team and our internal team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So happy with the results! The video explains exactly what we do in 1 minute.

How effective was the workflow between your team and theirs?

The workflow was very effective.

What did you find most impressive about this company?

The people! They were so easy going and quick to respond.

Are there any areas for improvement?

No! Great experience overall.

BACKGROUND

Please describe your company and your position there.

I manage strategy and ops at an e-commerce subscription company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

Our company is launching a new product with a slightly complicated subscription model, and we wanted an explainer video to help customers understand how the product works and why they should use it.

What were your goals for this project?

We wanted a fun explainer video that aligned with our brand to explain the new product.

SOLUTION

How did you select this vendor?

I met with several different vendors and was most impressed with Explainly's work product, project management style, and price.

Describe the video(s) and the process in detail.

There were five main steps where we spent the majority of time during the process: script, style frames, storyboard, voice over, and animation. The review process was very simple using their project management board, and turnaround times between versions was very quick. Communicating with the Explainly team was easy.

What was your vendors' project management or feedback process?

For each round of review, Explainly uploaded the deliverable to the project management board and I would simply open the board and review the deliverable. Then my team compiled feedback and submitted our feedback directly in the deliverable file. It was simple and easy. There were a few times we had quick phone calls to run through feedback when it was more complex.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in beta and have not fully launched the product yet, but the video looks great.

How effective was the workflow between your team and theirs?

Occasional hiccups but nothing major. We generally worked very well together.

What did you find most impressive about this company?

The speed and quality of work!

Are there any areas for improvement?

It might be helpful to have quick 15 min calls after the first round of feedback for each new step of the process. There were miscommunications a couple of times that a phone call likely would have mitigated. Towards the end we did schedule some calls and it was very helpful.

BACKGROUND

Please describe your company and your position there.

Grin Influencer Marketing is the all-in-one software platform to find and recruit social media influencers, manage influencer relationships and measure success. I am a sales manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

We are a fairly new company in a newer industry, so it's important for us to quickly and concisely explain what we do - so we wanted a slick looking visual explainer video that we can host on our website, and to send prospective customers.

What were your goals for this project?

Educate on what GRIN does and generate more sales leads.

SOLUTION

How did you select this vendor?

After speaking with Alex at Explainly, it was clear he understood our business and how content marketing words. He's a bright young entrepreneur that listens well and worked within the constraints and criteria we imagined. Other vendors made us work within their program and weren't willing to work around us.

Describe the scope of their work in detail.

Write scripting for the video, come up with visual designs for what will be shown in the cartoon explainer video and when, many phone calls to review our company's philosophy and what is "on brand."

What was the team composition?

Multiple people involved from idea, to design and execution. It was very clear who we should be talking to at each step and who our main POC was.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had numerous prospective customer and active customers tell us they were interested in evaluating GRIN based on the Explainly video. We know it has driven pipeline generation and helped influence revenue. Internally, our team compliments it all the time and helps us stand out against our competitors.

How effective was the workflow between your team and theirs?

Extremely effective. They worked within our business hours (which were the same as theirs) and nothing was every confusing or misinterpreted.

What did you find most impressive about this company?

Aside from the final product that we are ecstatic about, it's Explainly's drive and willingness to get to know our business was impressive. They helped create a vision as if they actually worked for us. It did not feel at all like we were outsourcing this project.

Are there any areas for improvement?

Nothing that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the department chairwoman for a hospitality management program at a University on the West Coast.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

We hired Explainly to create a marketing video for our hospitality major.

What were your goals for this project?

To create a video that we could use for external marketing purposes that was fun, to-the-point and catchy.

SOLUTION

How did you select this vendor?

My team selected Explainly because they were referred to us. They came highly recommended.

Describe the video(s) and the process in detail.

The video is very short - about a minute - and is animated. It tells the story of a high school graduate contemplating where to go to college, the choices in front of her. The process from script to images to sound to the final video was fairly seamless and Explainly created everything. They sought feedback at every stage of the process.

What was your vendors' project management or feedback process?

Explainly provided us with an extensive questionnaire at the beginning of the process that sought to get sense of our mission, purpose of the video, what our students were like, what sort of images we envisioned in the video, what our messaging was, etc.

From that point on, at each step of the process, they sought input about the script they had created, images used, voices, timing/speed of the video, the music, colors, etc. It was very easy to make comments directly in the video, second by second, if needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The feedback that we have received from students has been 100% positive, and the ultimate end product is beyond what we were expecting.

How effective was the workflow between your team and theirs?

As mentioned above, they communicated with us at every stage of the project. Although the video took some time to create, the team was timely with new information, updates, or edits. We sometimes had trouble keeping up with their expedient service!

What did you find most impressive about this company?

Explainly's knowledge and willingness to work with us so extensively. I also appreciated how thoughtful they were in making sure that the video was true to our expectations and our vision.

Are there any areas for improvement?

No - all was good!

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator at a transportation company. The company includes many parts, a relocation sector, moving & storage component, and moving logistics. I primarily work with relocation services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Explainly?

The challenge we were trying to solve was being able to explain the complicated service we provide to those looking to relocate within the home marketing assistance program. We needed to explain the program in a corporate sense but also needed it to transfer well for audiences to take us up on the program.

We also wanted them to see the benefits of hiring us as a relocation company. We would potentially use this video as an extra tool to explain our products and services in an appealing way to our clients.

SOLUTION

What was the scope of their involvement?

The team at Explainly worked with us to make sure that our script, storyboards, videos, and animations all reflected the concept of the program engagingly and accurately. Their team worked with us on creating the whole project. They helped with animation and scripting. We already had a script, but they reworked that with us a few times.

What is the team composition?

I only worked directly with Andy (Project Manager, Explainly) and Alex (CEO & Founder, Explainly).

How did you come to work with Explainly?

We came across Explainly through Upwork. The reason why we ultimately chose them was that they offered customized animations for a reasonable price. We also wanted to work with an agency that would have their own opinions, but also let us have a say in the product.

With explainer videos, it can be challenging to find precisely what you’re looking for. We wanted to be able to customize the video according to the tone and animations we wanted. We saw on Explainly’s website that they offered a lot of personalized services.

How much have you invested with them?

We invested around $10,000.

What is the status of this engagement?

We began working with Explainly in October 2019, and the video was completed that December.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had an internal focus group to show people within the company. We plan to keep the video private because the concept itself is relatively private.

Internally, everyone was happy with the animations. There were a few edits made to the script based on their suggestions, not a reflection of Explainly’s work. Explainly worked well with us to ensure the fixes matched the focus group’s thoughts. Overall, everyone was impressed with their work.

How did Explainly perform from a project management standpoint?

From a project management standpoint, they did well for a smaller company. Sometimes things took longer than expected, but that was on both ends. At times, we took a bit longer to give feedback than anticipated. Despite that, I appreciated how hands-on their team was.

What did you find most impressive about them?

From what I’ve seen from other explainer videos, the customization that Explainly puts in stands out. We used one video for a specific example of what we wanted to follow. When we compared the two videos after the project was done, their work was of higher quality and much more detailed. Their attention to detail was top-notch. The team at Explainly also has the ability to make products unique.

Are there any areas they could improve?

There were timing issues for both of our teams. But in the beginning, we had given them specific feedback involving the video’s tone. The script went a bit awry, so it had to be reworked entirely. Ultimately, that was fixed with more specific feedback. It’s hard to say whether that was because of how we worked as a team or how Explainly themselves did.

Do you have any advice for potential customers?

I recommend working with Explainly. As far as explainer video companies go, they’re the best I’ve seen.