ExpandX Marketing & Web

BACKGROUND

Introduce your business and what you do there.

I’m the commercial manager of a construction company. We build house and apartment extensions, construction services, handyman services, domestic repair services, and home renovation services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX Marketing & Web?

We hired an expansion marketing expert to build our new website, marketing assets, and design elements. We also needed to position the sales funnel and outline our services in terms of marketing, advertising, and value proposition.

SOLUTION

What was the scope of their involvement?

We needed a new website that was responsive and easily findable on Google and AI. It also needed to have a good web design and elements to sell and represent our company in the best way possible. ExpandX Marketing & Web delivered the strategy, mock-ups, and finally, the website and assets.ExpandX Marketing & Web delivered a comprehensive set of marketing, content, and design assets as part of the project — not simply the technical development of the website. This included the overall website structure and information architecture, UX/UI design, visual concepts and digital design elements, selection and adaptation of imagery and other visual assets, as well as the written website content and marketing copy.They also developed the positioning of our services, key value propositions, calls to action, conversion messaging, and the overall customer journey and sales funnel within the website. The content and page structure were developed with SEO, Google visibility, and emerging AI-search visibility in mind.In addition, ExpandX Marketing & Web incorporated the appropriate brand elements, trust signals, service presentation, and conversion mechanisms needed to communicate our company professionally and turn website visitors into potential clients.

What is the team composition?

We worked with 2–5 teammates from ExpandX Marketing & Web.

How did you come to work with ExpandX Marketing & Web?

We found them through an online search and a referral. We chose them over other options because they had high ratings, were close to my geographic location, their pricing fit our budget, they had good value for cost, and they were referred to me.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from May-September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results were visible both in the performance of the website and in the quality of the leads it generated. Following the launch, we saw improvements across a number of our key Google Analytics metrics. The bounce rate decreased, average session duration increased, and visitors were engaging more effectively with the website and its content.Most importantly, our conversion rate improved significantly after the new conversion points, calls to action, and lead-generation journey were implemented. The leads we received also became more geographically relevant to the markets we were targeting, which was an important improvement for us.Beyond the individual metrics, the new website gave us a much stronger foundation for our digital marketing activities. Our paid advertising campaigns could direct users into a clearer sales funnel, while the improved website structure supported our SEO and organic visibility efforts.For us, success was not simply having a better-looking website. We could see measurable improvements in user engagement, conversions, lead quality, and the overall effectiveness of the website as a marketing and sales tool.The improvement was substantial and visible almost immediately after the new website launched at the beginning of September. The biggest difference was in conversions and lead generation. Our previous website was outdated, not particularly responsive, and did not communicate the quality of our company or our services effectively. As a result, it was generating very few meaningful inquiries.After the new website launched, we saw approximately five times more inquiries compared with the same period the previous year. The conversion rate improved tremendously from the first month, and since then, we have maintained a steady flow of qualified leads. In fact, we have not experienced this level of consistent inbound interest in our services for many years.Engagement also improved considerably. Visitors were interacting with the content rather than simply arriving and leaving, and we saw a major reduction in bounce rate alongside stronger overall engagement with the website.For us, perhaps the most important outcome was that our online presence finally began to reflect the actual reputation and quality of the company. We were already an established business with a strong track record, but our previous website did not represent that effectively. The new website changed that and became a genuine marketing and sales tool rather than simply an online company presentation.Roughly, our bounce rate decreased by around 60–70%, while our conversion rate increased by approximately 300–400% after the launch. The clearest business indicator was the actual number of inquiries: during the comparable period, we received approximately five times more inquiries than in the previous year.The difference was particularly noticeable because our previous website was performing very poorly in terms of both engagement and conversion. After the new website launched in September, we immediately started seeing significantly stronger visitor engagement and a steady flow of new inquiries, which has continued since then.In addition to conversion rate, bounce rate, and lead volume, we also monitored our organic visibility and the overall quality of website traffic. Following the launch, we saw a clear improvement in our visibility in Google Search. The new website had a much stronger SEO structure, with properly developed service pages, content, metadata, internal linking, and a much clearer representation of what the company actually does. This helped us gain stronger visibility for commercially relevant searches and increased the amount of organic traffic reaching the website.We also started receiving more inquiries directly through organic search, which was particularly important to us because it demonstrated that the website was not only performing better when we actively drove traffic to it through advertising — it was also becoming a stronger acquisition channel on its own.Another important KPI was the quality of the traffic and inquiries. We began attracting visitors from more relevant geographic markets and for services that were strategically important to the business.Overall, the strongest indicators were the approximately fivefold increase in inquiries compared with the same period the previous year, the significant improvement in conversion rate, the substantial reduction in bounce rate, stronger engagement, increased organic visibility, and a much more consistent flow of qualified inbound leads.For us, that combination was the clearest evidence that the project had improved not only the appearance of the website but its actual commercial performance.

How did ExpandX Marketing & Web perform from a project management standpoint?

Their project management was very strong. What impressed us most was the level of organization, communication, and attention to detail throughout the entire process.This was not a simple website development project. It involved strategy, web development, UX/UI, design, content, SEO, marketing, conversion optimization, and positioning, so there were a lot of different elements and specialists that needed to work together. ExpandX Marketing & Web managed those different workstreams very effectively, and their teams seemed to work in very good coordination with one another.Communication was consistent throughout the project. We always knew what stage we were at, what was being worked on, and what was required from us. They were also very proactive — rather than simply waiting for our instructions, they regularly came back with recommendations and improvements based on their own expertise.They delivered the project on time and managed the deadlines very professionally. Even when there were adjustments, feedback, or additional details that needed to be addressed during the process, they remained responsive and kept the project moving forward.Overall, we felt that the project was very well managed from beginning to end, particularly considering the number of different marketing, creative, and technical components involved.

What did you find most impressive about them?

What impressed us most was the amount of thought they put into every aspect of the project. They did not approach it simply as a website that needed to be designed and developed. They were constantly thinking about the business behind it — how our customers make decisions, how our services should be positioned, what would build trust, and ultimately what would generate meaningful business results.Their attention to detail was exceptional, particularly when it came to the smaller psychological and marketing elements that can easily be overlooked. There was always a clear commercial rationale behind the recommendations they made.Another thing that stood out was how well their different teams worked together. Strategy, design, web development, SEO, content, and digital marketing did not feel like separate departments working independently. Everything was coordinated around the same objectives and customer journey.They were also extremely proactive. They did not just execute what we asked for; they challenged ideas when necessary, suggested improvements, and identified opportunities we had not considered ourselves.That combination of marketing expertise, business understanding, attention to detail, and proactive thinking is quite rare. For us, this was what made ExpandX Marketing & Web feel less like an external supplier and more like a strategic partner genuinely invested in the outcome of the project.

BACKGROUND

Introduce your business and what you do there.

I'm the director of PNS, a construction company for domestic and business needs, including winter gardens, railings, and joinery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX Marketing & Web?

We needed a professional company that understood marketing and the business context to reposition us in the market. We wanted a professional rebranding of our website and digital channels to grow our market share.

SOLUTION

What was the scope of their involvement?

ExpandX Marketing & Web has provided marketing and web development services for us. The team has created a new website and revamped our social media profiles, including YouTube, TikTok, LinkedIn, Facebook, and Instagram. The team has also revamped our corporate image, including our cards, banners, and stationery.
ExpandX Marketing & Web has created a sales funnel, lead generation models, and campaigns for paid advertising and email marketing. The team has also created a marketing and business strategy and sales strategy and analyzed our website to provide improvement recommendations.

What is the team composition?

We work with 6-10 team members, with a web development team, a marketing team, a video marketing team, a social media marketing team, a creative team, a digital paid ads team, and an account manager.

How did you come to work with ExpandX Marketing & Web?

We found ExpandX Marketing & Web through an online search and a referral. We chose them because they had high ratings, good value for cost, and referred to me. Additionally, their company values aligned with ours, and they understood our business needs.

How much have you invested with them?

We've spent approximately $10,000 to $49,999 so far and we keep investing in monthly marketing services fees per the strategy set

What is the status of this engagement?

We started working with ExpandX Marketing & Web in May 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We released our website after three months of work, and we've seen a change in user behavior in Google Analytics. We've also received direct feedback from our customers on the rebranding, website, and digital presence. We've been praised numerous times and have been closing leads more easily. We've established engagement and addressed particular pain points more efficiently.
Most of our Google Analytics metrics have improved significantly in the last three months. We've compared them to the last years of operation from our old website, and all the numbers in terms of time spent on the website and engagement with particular pages have been improving steadily. The first month has seen tremendous growth, and the next months have been steadily growing throughout the relevant traffic we're driving to the website.
We've seen a significant decrease in bounce rate, an increase in average session duration, and a considerably higher conversion rate. We're also generating more geographically relevant leads, which means that the improvement is not only in website engagement but also in the quality of the business opportunities we receive.ExpandX Marketing & Web puts a lot of thought and detail into the minor aspects of the psychological aspects of marketing.
The team has business savvy expertise in terms of driving meaningful results, not just generic marketing. This is a rare commodity, and we appreciate this expertise.

How did ExpandX Marketing & Web perform from a project management standpoint?

ExpandX Marketing & Web delivers on time. We have a dedicated account manager. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

ExpandX Marketing & Web puts a lot of thought, attention to detail, and a proactive approach in every aspect. All the different team departments work in perfect harmony, driving great results.

Are there any areas they could improve?

I can't think of anything for ExpandX Marketing & Web to improve.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager of a metal construction company for business and domestic needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX Marketing & Web?

We needed to build a new website that kept our branding and generated leads for our business in our B2B and B2C segments. We also needed to drive the full marketing vehicle behind that to ensure everything was fully aligned.

SOLUTION

What was the scope of their involvement?

ExpandX Marketing & Web has built our website and manages our digital marketing. The team has created a website optimized for AI and has handled the site's technical sales, marketing, UX, UI, and SEO. ExpandX Marketing & Web also manages our Google Ads, Facebook Ads, SMM, video marketing, video production, and email marketing. The team creates content, produces videos, and handles monthly management services.

What is the team composition?

We work with 6-10 teammates from ExpandX Marketing & Web.

How did you come to work with ExpandX Marketing & Web?

We found ExpandX Marketing & Web through an online search, a referral, and a recommendation. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, had a great culture fit, and offered good value for the cost.

How much have you invested with them?

We've spent around $50,000 so far with ongoing monthly marketing services fees.

What is the status of this engagement?

We started working with ExpandX Marketing & Web in February 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ExpandX Marketing & Web has delivered a new website, and we've received great feedback from our customers. The site's look and feel and navigation have been great, and the Google Analytics shows fantastic results in terms of leads, traffic, and engagement. We've seen a 25%–30% increase in leads, and the quality of leads has substantially improved. The leads are much closer to our target audience, which was the main part of the strategy. Now, we can close leads more easily since they're more aligned with our target audience, budget frame, service specification, and geographical area. Clients understand who we are and what our unique selling points are, so we can close them more easily than before.

How did ExpandX Marketing & Web perform from a project management standpoint?

ExpandX Marketing & Web's project management has been great. The team delivers on time and communicates well. We have everything ahead of time, and the team coordinates everything properly.

What did you find most impressive about them?

ExpandX Marketing & Web is a true professional in every aspect. The team has great communication.

Are there any areas they could improve?

I can't think of anything for ExpandX Marketing & Web to improve.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Bus Connection, a company that provides professional ground transportation services for large groups in Chicago. We specialize in corporate events, airport transfers, weddings, tours, and more, with a focus on customer satisfaction and experienced chauffeurs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX Marketing & Web?

We needed to increase our online visibility and improve our search rankings.

SOLUTION

What was the scope of their involvement?

ExpandX Marketing & Web provides SEO, email marketing, and social media services. The team has created content, managed campaigns, and handled technical optimizations.

What is the team composition?

We don't know how many teammates from ExpandX Marketing & Web are assigned to our project.

How did you come to work with ExpandX Marketing & Web?

We found them through an online search and the Clutch site. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We've spent $10,000–$49,999.

What is the status of this engagement?

We started working with ExpandX Marketing & Web in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ExpandX Marketing & Web's work has resulted in better visibility and rankings. We've seen a 12.5 ranking position increase from 28 and clean and targeted website traffic.

How did ExpandX Marketing & Web perform from a project management standpoint?

ExpandX Marketing & Web's project management is satisfactory, and they deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

ExpandX Marketing & Web's professionalism is impressive.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications manager of Protiviti Bulgaria. We’re a global consulting firm providing expertise and solutions in finance, technology, operations, risk, and internal audit to businesses and government agencies across more than 25 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX Marketing & Web?

We partnered with ExpandX Marketing & Web to enhance our digital presence through social media marketing, digital campaigns, and high-quality video content marketing focused on brand awareness and engagement.

SOLUTION

What was the scope of their involvement?

ExpandX Marketing & Web supports us with the creation of professional video and photo content for our marketing and employer branding initiatives. Their scope of work includes video and photo shooting, video production and montage, and helping us shape a more structured content and communication approach tailored to our brand and marketing goals.ExpandX Marketing & Web has produced employer branding and social media content for us, including an Appreciation Week video, team interviews, and corporate culture-focused content. The materials are created for distribution across LinkedIn, Instagram, and YouTube to increase brand visibility, engagement, and employer brand awareness.

What is the team composition?

We work with 6–10 teammates from ExpandX Marketing & Web.

How did you come to work with ExpandX Marketing & Web?

I was already familiar with ExpandX Marketing & Web through previous professional collaboration. We chose them over other options because they had high ratings, their company values aligned with ours, and we had heard only positive feedback about ExpandX Marketing & Web and their professionalism.

What is the status of this engagement?

We started working with ExpandX Marketing & Web in February 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our collaboration with ExpandX Marketing & Web has resulted in stronger brand visibility and engagement across our social media channels. The video content has generated positive audience interaction, increased visibility for our company, and supported our employer branding efforts by showcasing our team culture and work environment in a more authentic and engaging way.

Following the collaboration with ExpandX Marketing & Web, we’ve experienced approximately 20% growth in social media followers, while engagement rates have increased by around 6%–8%. The video content has also contributed to stronger brand recognition and helped improve the visibility of our employer branding efforts across LinkedIn, Instagram, and YouTube.The Appreciation Week video and the team interview content have been especially successful. They’ve generated strong engagement on LinkedIn and Instagram, received very positive feedback internally and externally, and helped present our company in a more authentic and people-focused way. The employer branding content has performed particularly well in increasing visibility and audience interaction across our social media channels.

How did ExpandX Marketing & Web perform from a project management standpoint?

ExpandX Marketing & Web has demonstrated excellent project management throughout the collaboration. They’re true professionals with a very high level of expertise. Communication is smooth and efficient, and all deliverables are completed on time. Working with their team is easy, organized, and highly professional. We communicate through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

What we’re most impressed about ExpandX Marketing & Web is their professionalism, creativity, and strategic approach to content creation. They’ve understood our brand identity very quickly and transformed our ideas into high-quality visual content that feels authentic and engaging. Their combination of marketing expertise, strong communication, and attention to detail has made the collaboration extremely smooth and effective.

Are there any areas they could improve?

We’re very satisfied with the collaboration and the overall execution of the project. ExpandX Marketing & Web has maintained a very high level of professionalism throughout the entire process. We’d simply encourage them to continue working in the same direction and maintaining the high standards and quality they consistently deliver.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of MedAir Ltd., a Bulgarian medical technology company focused on improving healthcare through advanced medical technologies, professional medical training solutions, and innovative healthcare support services for medical specialists and institutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX Marketing & Web to accomplish for MedAir Ltd.?

We hired ExpandX Marketing & Web to develop our brand-new corporate website, create a modern and professional web design, build the overall IT architecture of the platform, and help us establish a strong and trustworthy brand identity aligned with our long-term business vision.

SOLUTION

Can you describe the scope of work ExpandX Marketing & Web handled for this project with MedAir Ltd.? Please include the main deliverables if you can.

ExpandX Marketing & Web handled the complete planning, design, development, and delivery of our new corporate website. Their scope of work included market and business analysis, UX/UI strategy, custom web design, website development, mobile optimization, technical architecture setup, on-page SEO structure, speed and performance optimization, and full QA testing.

Additionally, their team supported us with branding consultation, visual identity direction, website content structure recommendations, and the creation of a modern digital presentation aligned with the positioning of MedAir Ltd. The project also included technical configuration, security and performance setup, responsive design implementation, and preparation of the website for future scalability and digital marketing activities.

What is the team composition?

We worked with 2–5 teammates from ExpandX Marketing & Web.

How did you come to work with ExpandX Marketing & Web?

We found ExpandX Marketing & Web through an online search and a referral. We chose them over other options because they had high ratings, were close to my geographic location, had pricing that fit our budget, offered good value for the cost, were referred to me, had company values aligned with ours, and had expertise.

How much have you invested with them?

We spent a bit less than €10,000 on this project.

What is the status of this engagement?

We worked with ExpandX Marketing & Web from September 2025 to April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project resulted in a significantly stronger and more professional online presence for MedAir Ltd. The new website improved the way our company is presented to clients, partners, and stakeholders, while also providing a much better UX across desktop and mobile devices. We saw clear improvements in website speed, usability, mobile responsiveness, and the overall quality of our digital presentation. The platform was also built with a strong SEO and technical foundation, preparing the business for future digital marketing and growth activities. Additionally, the project helped us establish a more recognizable and trustworthy brand identity, and we received very positive feedback regarding the professionalism, design, and structure of the new website from both clients and business partners.

How did ExpandX Marketing & Web perform from a project management standpoint?

ExpandX Marketing & Web demonstrated very professional and well-structured project management throughout the entire collaboration. Communication via in-person and virtual meetings, email, and messages was clear, organized, and proactive, and their team was highly responsive whenever feedback, adjustments, or additional discussions were needed.

They respected the agreed timelines, delivered the project in a professional manner, and maintained excellent coordination between the design, development, and strategic parts of the project. We always felt informed about the progress, next steps, and implementation process, which made the collaboration smooth and efficient.

What did you find most impressive about them?

What impressed us most was that ExpandX Marketing & Web combines strong strategic marketing expertise with real technical and development capabilities. Unlike many agencies that focus only on design or only on marketing, their team was able to manage the entire process — from branding and business positioning to UX/UI, web development, technical architecture, and digital strategy. We were also very impressed by their attention to detail, professionalism, responsiveness, and ability to understand our business goals quickly. Their international mindset, structured communication, and proactive recommendations made them feel more like a long-term strategic partner rather than simply a service provider.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of BeGlamour, a consumer products and services company. BeGlamour is where modern fashion meets effortless confidence, offering carefully selected pieces that help you express your unique style every day. Our collections are designed for real life — easy to wear, easy to combine, and always on trend — so you can look put-together without overthinking it.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish for BeGlamour?

We hired ExpandX to build our corporate website and e-commerce site, do digital marketing, and do video marketing.

SOLUTION

What was the scope of their involvement?

ExpandX has handled the full scope of our digital transformation, starting with the development of a new e-commerce website for BeGlamour. The project has included strategic planning, UX/UI design, content structuring, and full technical development, resulting in a modern, responsive platform optimized for both desktop and mobile users.

In addition to the website, ExpandX has supported our overall digital marketing strategy, ensuring alignment between the website, branding, and customer journey. This has included on-page SEO setup, performance optimization, and conversion-focused structure to improve UX and sales potential.

A key deliverable has also been the integration of visual and video content to enhance product presentation and engagement, which is critical in the fashion and accessories space, where brand perception and aesthetics play a major role in purchasing decisions. Fashion brands, especially those focused on accessible jewelry and accessories, rely heavily on strong visual communication and digital presence to attract and convert customers.

Overall, ExpandX has delivered an end-to-end solution that combines web development, branding, and marketing into one cohesive system designed to drive traffic, improve engagement, and support online sales growth.

What is the team composition?

We’ve worked with 6–10teammates from ExpandX.

How did you come to work with ExpandX?

We found them through an online search, a referral, and the Clutch site. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve so far spent between $10,000 and $49,999.

What is the status of this engagement?

We started working with them in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ExpandX’s project has delivered clear improvements across our online performance and customer engagement. After launching the new website, we’ve seen better user behavior metrics, including longer session durations, lower bounce rates, and increased interaction with product pages.

From a business perspective, the most important outcome has been the improvement in conversion performance. The optimized user journey, stronger visual presentation, and clearer product positioning have contributed to a noticeable increase in online sales and more consistent order flow.

We’ve also seen growth in organic traffic thanks to the SEO foundations implemented, as well as better performance from our marketing efforts due to the improved structure and speed of the website. Overall, the project has resulted in a more professional and scalable e-commerce platform that supports ongoing growth and delivers measurable business impact.

Following the website launch, we’ve observed measurable improvements across several key metrics. Conversion rates have increased by approximately 20%–30%, driven by the improved user experience, clearer product presentation, and optimized checkout flow.

Organic traffic has also grown steadily, with an increase of around 25% within the first few months, supported by the SEO foundations implemented during development. In addition, average session duration has improved by over 30%, indicating stronger user engagement.

From a revenue perspective, we’ve experienced a noticeable uplift in online sales and a more consistent order flow, particularly as the new website structure and visuals better support our marketing campaigns and customer journey.

We use a combination of tools to track performance and measure improvements. Google Analytics is our primary platform for monitoring traffic, user behavior, session duration, and conversion rates. We also use Google Search Console to track organic performance, keyword visibility, and indexing improvements.

For e-commerce performance specifically, we rely on our platform’s built-in analytics to monitor sales, order flow, and customer behavior across the purchasing journey. Additionally, data from our advertising platforms provides insights into campaign performance and user acquisition.

This combination of tools gives us a clear and reliable view of how the website and marketing improvements are impacting overall performance.

How did ExpandX perform from a project management standpoint?

ExpandX’s project management is highly professional, structured, and easy to work with. From the beginning, they’ve outlined clear timelines, milestones, and deliverables, which has helped keep the entire process organized and predictable.

They consistently deliver on time, and when adjustments are needed, they communicate proactively and handle them without delays. We always have visibility on the project status and next steps, which makes collaboration smooth and efficient.

Their team is responsive, flexible, and solution-oriented throughout the project. Overall, they deliver exactly as promised, maintaining a high standard of quality while staying on schedule. We communicated via virtual meetings, email, and messages.

What did you find most impressive about them?

What we’re most impressed with is their ability to combine design, technical execution, and marketing strategy into one cohesive approach. ExpandX doesn’t just build a website — they create a complete digital experience aligned with our brand and business goals.

Their understanding of how user experience, visual presentation, and conversion optimization work together is particularly valuable for our e-commerce business. They also bring a proactive mindset, consistently suggesting improvements and thinking ahead rather than simply executing tasks.

Overall, their integrated approach and attention to detail set them apart from other agencies we’ve worked with.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Medico Source Inc

Describe what your company does in a single sentence.

MedicoSource provides a comprehensive suite of healthcare management solutions designed to simplify and optimize your operations from end to end. Whether it’s handling patient data, managing internal workflows, or automating repetitive administrative tasks, the platform reduces complexity and allows your team to work more efficiently with fewer manual interventions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Building a new website for our company
• Improve digital assets and brand equity
• Digital Marketing, Video Marketing and Paid Advertising

SOLUTION

How did you find ExpandX?

• Online Search
• Clutch Site

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ExpandX delivered a comprehensive, full-scope digital solution covering website development, digital advertising, and video marketing. The project began with the complete development of our new corporate website (https://medicosource.net/ ). Their team handled the entire process—from strategic planning, UX/UI design, and content structuring to full technical development, SEO optimization, and performance setup. The result was a modern, responsive, and conversion-focused website that clearly communicates our services and strengthens our digital presence. 

In parallel, ExpandX planned, launched, and managed our PPC campaigns, primarily through Google Ads. This included keyword research, campaign structuring, ad copy creation, ongoing optimization, and performance tracking. They also supported our social media marketing efforts, helping improve our brand positioning, consistency, and audience engagement across key platforms.

Additionally, ExpandX produced and implemented video marketing assets as part of the overall strategy. This included concept development, scripting, and integration of video content into our website and digital campaigns to enhance user engagement and conversion rates. Overall, the scope of work was highly strategic and well-integrated, covering all major aspects of our digital presence—from foundational web development to ongoing marketing execution and performance optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear, measurable improvements across our digital presence and marketing performance. Following the launch of our new website, we established a significantly stronger online presence, with improved user experience, faster load times, and a clear increase in user engagement. We observed higher session durations and more consistent inquiry behavior through the website, indicating better conversion performance.

Through the Google Ads campaigns managed by ExpandX, we achieved a steady increase in qualified traffic and inbound inquiries. Campaign performance improved over time through continuous optimization, resulting in more efficient cost-per-click and stronger lead quality. Their structured approach to targeting and messaging helped us reach the right audience segments more effectively. Our social media presence also became more consistent and professional, contributing to improved brand visibility and credibility.

Engagement levels increased, and we began seeing more direct interactions and inquiries coming from social platforms. The integration of video marketing further enhanced user engagement across both the website and campaigns.

Video content contributed to higher retention rates and improved overall communication of our value proposition.

Overall, the most important measurable outcome was the growth in qualified leads and the strengthening of our brand positioning online, supported by improved performance metrics across web, paid advertising, and social media channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ExpandX demonstrated strong project management throughout the entire engagement. The team worked with a clear structure, defined timelines, and well-organized workflows across all areas—website development, PPC campaigns, and video marketing.

They consistently delivered key milestones on time, and when adjustments were needed, they communicated proactively and transparently.

Their responsiveness was one of the standout aspects of the collaboration—questions, feedback, and requests were addressed quickly and professionally.

 What we particularly appreciated was their ability to adapt to our needs. As the project evolved, they remained flexible and solution-oriented, providing strategic recommendations while also implementing our feedback efficiently.

Their team maintained regular communication, ensuring we were always informed about progress, performance, and next steps. Overall, ExpandX combined reliability, clear communication, and a proactive approach, which made the entire process smooth and well-managed from start to finish.

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about ExpandX was their ability to combine strategic thinking with hands-on execution across multiple areas of digital marketing and web development. Instead of treating each service as a separate task, they approached the project holistically, ensuring that the website, advertising campaigns, and video content all worked together toward the same business goals.

Are there any areas for improvement or something ExpandX could have done differently?

None I can think of

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Brandauer Legal

Describe what your company does in a single sentence.

At Brandauer Legal, we understand that legal challenges are often complex, time-sensitive, and deeply personal. That’s why we combine years of experience with a client-first approach, delivering strategic counsel grounded in clarity, integrity, and commercial insight.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a new website fully synced with our new branding and long term business goals
• Video Marketing in synergy with the marketing and business goals

SOLUTION

How did you find ExpandX?

• Online Search
• Referral
• Clutch Site

Why did you select ExpandX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned
• Professionals

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work is centered around building a strong and connected digital presence that combines our website, marketing strategy, and video content into one system that works together. We want a modern, responsive website that reflects our brand clearly and functions as our main online hub. It should be easy to navigate, optimized for search engines, and designed to perform well on both desktop and mobile. 
The website also needs a CMS setup that allows our internal team to manage content without friction. From planning the structure and visual design to development, optimization, testing, and launch, the goal is to create a platform that not only looks good but actively supports conversions and long-term growth.

Alongside the website, we’re looking for marketing support that helps us grow visibility and attract the right audience in a structured way. We need a clear roadmap that connects messaging, targeting, and campaigns with real business objectives. This includes SEO direction, content planning, social media coordination, paid advertising setup, and performance tracking. 
The expectation isn’t just activity — it’s measurable results. Marketing efforts should integrate naturally with the website so the user journey feels consistent and intentional, helping us build authority while driving qualified traffic and leads.

Video marketing is an important piece of the strategy because it helps us communicate faster and build trust with our audience. We want professionally produced video assets that explain our services, support campaigns, and strengthen our brand story. This includes planning, scripting, filming, editing, graphics, and formatting for different platforms. 
The end goal is to develop a reusable library of video content that increases engagement and supports marketing across channels. Altogether, the website, marketing strategy, and video production should function as one connected ecosystem designed to grow awareness, credibility, and real business outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable progress across visibility, engagement, and operational efficiency. After launch, we saw a clear improvement in website performance, including faster load times, better mobile usability, and a noticeable increase in organic traffic driven by SEO foundations.

User behavior metrics showed stronger engagement, with longer session durations and higher interaction with key service pages.

From a marketing perspective, campaigns generated more qualified leads than our previous efforts, and tracking systems gave us real clarity on what was working, allowing us to optimize faster and make smarter decisions based on data instead of guesswork.

Video content played a big role in improving audience response. We observed higher engagement rates on social platforms, increased watch time, and stronger click-through performance compared to static content.

The videos helped simplify our messaging and build trust, which translated into better conversion performance across campaigns. Internally, the biggest success was how integrated everything became — the website, marketing activity, and video assets now work together as one system instead of separate pieces.

This created a more predictable pipeline, clearer reporting, and a digital presence that feels professional, cohesive, and scalable for future growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured, transparent, and easy to work with from start to finish. Milestones were clearly defined at the beginning, timelines were realistic, and deliverables were consistently met on schedule. Communication was proactive rather than reactive — we always knew what stage the project was in and what the next steps would be. 
When adjustments were needed, they handled them without friction and kept the timeline moving. Overall, they delivered exactly when they said they would, which built a strong sense of trust throughout the process.

They were also very responsive to our needs. Feedback was taken seriously and implemented quickly, and they were flexible whenever priorities shifted. Instead of just executing tasks, they acted as a partner — offering suggestions, identifying potential issues early, and guiding decisions with expertise. 
Questions were answered clearly, turnaround times were fast, and we never felt like we were chasing updates. The collaboration felt smooth and professional, and their ability to adapt while maintaining quality was a big part of the project’s success.

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how they combined strategic thinking with execution. They didn’t just deliver tasks — they understood the bigger picture of what we were trying to achieve and aligned every decision with that goal. Their ability to connect web development, marketing, and video into one coherent strategy was unique, and it showed in the final outcome. Instead of treating each service as a separate project, they built an integrated system that felt intentional and scalable.

We were also impressed by their communication and ownership. They worked like true partners, not vendors. They anticipated needs, proposed improvements we hadn’t considered, and maintained a high standard of quality without needing constant direction. That mix of creativity, technical competence, and reliability is rare. The experience felt collaborative, efficient, and professional from day one, which is what ultimately made them stand out.

Are there any areas for improvement or something ExpandX could have done differently?

None I can recall

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a construction company. 

Describe what your company does in a single sentence.

Home, residential and commercial construction, building and renovation services 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a brand new website
• Improve all digital marketing activities and full revamp of all branding and advertising
• Increase lead generation and sales

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with ExpandX Marketing & Web has been a comprehensive, end-to-end marketing partnership that covered every aspect of our brand presence — from strategy and creative concepts, through production of professional marketing assets, to ongoing digital campaign management.

The engagement began with a full-scale marketing analysis and strategy development. The team conducted an in-depth audit of our marketing activities, digital assets, sales funnel, brand positioning, and KPIs. They reviewed our competitive landscape, identified our unique selling propositions, refined our value proposition, and developed a strategic marketing plan tailored to our target market. This included clear marketing mix recommendations and visual/creative guidelines to ensure brand consistency.

Following strategy alignment, ExpandX executed creative branding services, including the full concept and design for branded company vehicles, ensuring the visuals were consistent with our identity and reinforced marketing triggers. All designs were prepared in professional vector formats, ready for production, and accompanied by licensing rights. We have a fleet of more than 10 company cars.

We also benefited from professional photo and video production services, spread over two full shooting days, with both interior and exterior setups. This included pre-production planning, shot lists, on-site coordination, high-end photography in raw and web formats, and 4K video capture using professional cameras, lighting, stabilizers, and audio equipment. All raw content was delivered, granting us flexibility for future marketing needs.

The Web Development team of ExpandX also worked few months to develop a brand new website for us - https://rstroiremonti.bg/ - The work process was beyond professional! They covered all needed aspects for the Web Development, Web Design, UX, UI, Marketing, SEO, Copywriting and Sales Funnels.

In parallel, ExpandX delivered an ongoing digital marketing package, which included:

Paid Advertising (META – Facebook/Instagram Ads, Google Ads, YouTube Ads) — from creative development and technical setup to daily optimization and retargeting.
Social Media Marketing (SMM) — monthly content creation, scheduling, and posting across Facebook and Instagram, with targeted visuals, copywriting, and engagement-driving stories and reels.

Video Marketing — production and editing of story/reel content and promotional videos aligned with campaign goals, optimized for various platforms.
Email Marketing — design, copy, and deployment of campaigns to nurture leads and drive conversions.

Lastly, the video marketing post-production package ensured that all captured content was transformed into polished, high-impact marketing videos. This included scriptwriting, creative editing, adding brand elements, applying visual effects, optimizing for algorithm reach, and preparing multiple aspect ratios for cross-platform distribution.

Throughout the collaboration, ExpandX provided project management, quality control, and regular reporting, ensuring transparency, alignment with our goals, and measurable results.

 
Key Deliverables Summary
Marketing Analysis & Strategy

Full marketing audit (digital assets, sales funnel, KPIs, competitor analysis, USP/UVP).
Strategic marketing plan with actionable recommendations.
Brand positioning refinement and creative direction.
Branding Design

Creative concept and design for branded company vehicle.
Designs for all sides (front, back, left, right) in vector formats (.AI, .EPS).
Licensing rights and stock imagery with commercial use.
Photo & Video Production (2 Full Shooting Days)

Professional photographer and videographer on-site.
High-resolution photography (raw + web formats).
4K video capture with professional lighting, sound, and stabilization.
Delivery of all raw materials for flexible use.
Digital Marketing Campaign Management

META (Facebook/Instagram) and Google Ads campaigns.
Strategy, creative production, technical setup, and ongoing optimization.
Up to 5 active campaigns/month with multiple ad sets and creatives.
Social Media Management (SMM)

Monthly content creation ( posts + stories + reels).
Copywriting, design, and platform-specific formatting.
Engagement-focused campaigns to grow and retain audience.
Video Marketing

Monthly production of reels/stories and promotional videos.
Editing, post-production, and optimization for reach.
Alignment with brand and campaign strategy.
Email Marketing

Design and execution of targeted email campaigns.
Copywriting, proofing, and performance tracking.
Video Post-Production Promo Pack

Script, creative editing, brand integration, and visual effects.
Algorithm-optimized for social media reach.
Multi-format delivery for all major platforms.
Ongoing Support & Reporting

Dedicated project manager.
Monthly performance summaries.
Continuous strategy adjustments and quality control.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the first three months of working with ExpandX Marketing & Web, our lead generation increased by more than 50%, directly impacting our sales pipeline and revenue potential. This growth was driven by the combination of a refined marketing strategy, high-quality creative assets, and targeted digital campaigns across META, Google Ads, and YouTube.

Other measurable outcomes included:

Higher campaign efficiency – CTRs increased across platforms while cost-per-lead dropped significantly, ensuring better ROI.
Stronger brand visibility – Social media engagement grew steadily, with a notable increase in post reach and audience interactions.
Website performance improvements – Optimized landing pages and ad targeting contributed to higher conversion rates.
Enhanced sales funnel performance – The refined targeting, retargeting, and nurturing sequences shortened the average conversion cycle.

Overall, the combination of strategic planning, creative execution, and ongoing optimization delivered measurable and sustainable growth for our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ExpandX Marketing & Web demonstrated outstanding project management throughout the engagement. All deliverables — from strategic reports and creative concepts to ad campaigns, photo/video assets, and post-production — were delivered on time or ahead of schedule. Their team maintained a clear and organized workflow, with regular updates, transparent timelines, and proactive communication.

They responded to our needs quickly and effectively, often anticipating requirements before we even raised them. Adjustments, whether strategic or creative, were implemented promptly without compromising quality. The dedicated project manager ensured that all tasks stayed aligned with our objectives, while the broader team remained accessible, flexible, and solution-oriented. This combination of reliability, responsiveness, and strategic foresight made the entire collaboration smooth and productive.

What was your primary form of communication with ExpandX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are amazing professional that put thoughts in every single detail! The overall result is great! Amazing team!

Are there any areas for improvement or something ExpandX could have done differently?

No