ExpandX Marketing & Web

BACKGROUND

Please describe your company and your position there.

The company I founded and run Elies Hellenic S.A. is with HQ in Athens, Greece. We do olive oil production, export, distribution, and sales in Greece as well as other EU and non-EU countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web, and what were your goals?

We needed a new website that is modern, easy to navigate by your clients and partners. This became inevitable as with the corona rises in Europe where we mainly operate. We needed new business so we contracted ExpandX to build our website and to develop a marketing strategy for the B2B sector or products we operate in.

SOLUTION

How did you select ExpandX Marketing & Web and what were the deciding factors?

They were very communicative, the team engaged with the proposal and the consulting prior that - Temelko, Ellie, and Atanas - wonderful work. They consulted us on topics we did not think about. This turned out to be a very good proactivity approach for the whole project. All the questions we had were answered professionally. We also were impressed by the portfolio presented.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project was divided in two main parts - website development and building a marketing strategy. The first one was very well planned and executed. There was a project manager to manage all the steps, revisions, ideas, Q&A, and development processes. We received few initial design ideas and once we chose one direction the project continued in a very easy way. The web development team of ExpandX is really good and they did exactly what we needed!

Then the marketing strategy development begun where other type of specialists were involved with more marketing and sales background. The first service took approximately 3 months to be completed and the second I think 2. Now we have a very complex 12 months expansion marketing and sales strategy that touches a lot of points. This is already in execution and is delivering results.

How many people from the vendor's team worked with you, and what were their positions?

For the 1st part of the project - website development - were worked with: - 1 website developer - 1 web designer - 1 contentwriter - 1 UX/UI and marketing specialists - 1 project manager for the 2nd part of the project, the project manager stayed but 2 other specialists joined with expertise in sales and in marketing. Very well organized and carried out project and work!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes. The website was ranked in terms of SEO almost 1 month after the launch and is increasing its ranking performance every month. We also got more inquiries and messages with the new design and marketing concepts implemented. This si probably also due to the whole set of the marketing strategy designed and implemented. We got new clients, signed new contracts in neighboring countries which inquiries came as a result from the whole marketing and website development work.

Describe their project management style, including communication tools and timelines.

Communication was excellent! We got all the information before we asked for it. The project manager was very proactive and informative. Communication was mainly via e-mail and when needed we had a strategic meeting with Temelko, the CEO. Timelines were all met precisely.

What did you find most impressive or unique about this company?

The web development team is very good! They have great ideas and know how to implement them so that your website is better than the one of the competitors. They are proactive and very communicative. Also, the marketing and sales team, also with Temelko's experience is top!

Are there any areas for improvement or something they could have done differently?

None!

BACKGROUND

Please describe your company and your position there.

I am the director of the Paradise Electric Group company. Our company provides security and protection services for people, electronic equipment, buildings, homes and industries against the destructive effects of lightning, atmospheric surges, electromagnetic fields and corrosion, etc. 

We also provide engineering services linked to energy saving and efficiency. We provide services to other companies and end customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We approached ExpandX Marketing & Web due to the need we had to carry out various marketing projects. This company helped us create a new logo and identity for our company. For some time now the company ExpandX Marketing & Web has been carrying out active and regular email marketing campaigns for us. On top of all that, we also had some improvements and updates to our website.

What were your goals for this project?

Customer search and retention, sales leadership, business development, reputation management and the overall increase in our digital presence and communication with our past, current and future customers.

SOLUTION

How did you select this vendor?

A business partner of ours recommended us to work with ExpandX Marketing & Web.

Describe the scope of their work in detail.

Very fluid, efficient and goal-oriented work established by the ExpandX Marketing and Web team. For all the projects we have (ongoing and completed), we have had fantastic project management and have always received reports on the goals achieved and the final results, according to the established preliminary guidelines. 

The ExpandX Marketing and Web team is always available to consult and advise us on strategic issues related to marketing, sales and advertising, which are sometimes not directly related to services, but are of great importance for the overall business result of our company.

What was the team composition?

We have worked with the company's manager, who managed all communication with the team and coordinated the projects together with the graphic designer, marketing experts and web developer. Very good and effective organization.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have obtained fantastic results in the first months of the campaigns that we started. Some figures refer to very low bounce rates (eg 0.001%) and very effective CTR rates (35-40%). 

Furthermore, the variety and richness of content that the team has produced is of high quality and directly affects the rates of interaction with our audience. They also follow and work in UX, UI, marketing and sales funnels, communication strategies, etc. All of this results in increased customer engagement, retention and lead generation.

How effective was the workflow between your team and theirs?

Absolutely great!

What did you find most impressive about this company?

Their creativity, professionalism, and work ethic impressed us!

Are there any areas for improvement?

None, continue with the same professionalism and love for what you do.

BACKGROUND

Please describe your company and your position there.

I am in the real estate business for more than 20 years. We own a vast investment portfolio of residential properties we manage in London, UK. I am the Director for the company. We have been on the market for more than 10 years now.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We approached ExpandX Marketing with projects related to our investment portfolio of residential properties we manage in London, UK. We have acquired new properties and we needed improvements related to our branding, digital presence, online communication, marketing and sales management as our focus was mainly in solid business development during the last 5 years.

What were your goals for this project?

We needed to launch a new corporate website (with a B2B focus) and another website (with a B2C focus). This was the first stage of our project with ExpadnX. The competition in London is extremely intense and difficult and we needed to stand out as a brand and organization.

Once this initial phase of the project was completed the schedule was to continue with building on the digital presence of the brand. This covered intense and powerful boosts in terms of lead generation, retention campaigns, customer engagement and brand awareness campaigns.

All that was targeted with the end goal of physical customers to enter our sales suites in central London where our sales specialists and negotiations were managing the deals. This mix was later on supplemented with Employer branding and corporate branding campaigns which were mainly targeted at our staff and partners.

SOLUTION

How did you select this vendor?

The procedure was long but we started with a referral from the industry. A colleague of ours knew the CEO who was actively involved in the real estate market.

The knowledge, both in marketing and real estate, which the team of ExpandX showed us during the several strategic calls we had was impressive. Once we were presented the year round strategy we and previous work results were made our decision to work with them.

Describe the scope of their work in detail.

I would divide it in two parts. Website development and Marketing & Sales campaigns. For the firs part the team did an extensive research and series of discovery calls with us and our team to understand better what we need. The schedule was tight but we managed to do the preparation well enough.

Then in period of few months we extensively worked on the website development. The team advised us on a lot of topics as there were many questions arising all the time. Once we had our B2B and B2C websites ready and functioning we continued with the marketing mix the planing of the campaigns. This was done in very digestible and easy for us way.

The team planned and worked on everything - visuals, video ads, creative, brand alignment, funnels, prospects, customer profile, targeting in therms of geographies, etc. We had a very strong digital ads campaigns for the first months but later on gradually moved on to more targeted and "vast" digital coverage of the campaigns. All very well planned, managed and optimized.

What was the team composition?

Very well structured. The CEO is on top of everything but we were assigned a project manager to run all the campaigns and project. Reporting, deadlines, project deliveries, communication and timing is great. We worked with the marketing and the web dev team mainly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have managed to build a solid pipeline of qualified leads for our new property developments. This was the end goal and we managed to deliver on that effectively. Our residential units were sold/rented out accordingly and in time as per the schedule. All this thanks to the right marketing mix, preparation and expertise of the ExpandX team.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

Their knowledge of the industry we operate in was impressive. Obviously they did a serious market research prior every major step of the campaigns. This proved to be working excellent months later.

Are there any areas for improvement?

Wouldn't say so.

BACKGROUND

Please describe your company and your position there.

I am the owner of a Hotel. We run the hotel since 2001 and have developed a strong presence on the market in the region for relaxing tourism activities during the four seasons. We maintain high ranking in Booking.com for five consecutive years with ratings from our guests above 9.1. We welcome guests from all over the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We needed a brand new website. That was the main task we approached ExpandX Marketing & Web. We had an old one and we needed a new one whit modern vision, design, effects, information architecture and SEO functionality all along with the mechanics of a well functioning website of a hotel.

Once this project was completed we continued working with the team of ExpandX on social media marketing, facebook ads, goodle ads and marketing strategy projects related to visual design and SEO as well.

What were your goals for this project?

New website, increase and boost in digital presence, sales and revenue increase, market share growth.

SOLUTION

How did you select this vendor?

We have seen that they have worked on other projects in the Hospitality industry. We have seen their portfolio and other websites the team have created and really liked their work. Also the communication and the approach to us as a new customer was very good. That made us choose them as a service provider.

Describe the scope of their work in detail.

For all the projects we had with ExpandX the team always started with the very detailed brief. Once we gave back the information needed, that was analysed by the team, we then discussed the strategy proposed and the steps with the project manager. Planing and processes were very good. Regarding the website development they started with a very well structured plan of the procedure, gave us information we need to decide on, gave us some design samples and navigated the project smoothly.

We received the first draft version of the website. It was beautiful. Than we did some coordinated revisions on the final touches, texts, images, etc - and the website was completed. They advised us on so many aspects we even did not think of! Perfect job! When we continued with the maintenance and management of the social media of our Facebook business profile the processes were kind of a similar ones.

They developed beautiful creatives and visuals, text and aligned everything in a posting plan. Everything was communicated very well with concrete targets, arguments, goals and explanations why it is done in such a way. Same was the approach with the paid ads in Facebook and Google. Which were developed top to bottom by ExpandX and gave us great results. The team also helped us with the design and printing of business cards, internal hotel branding, brand stationary and other marketing materials.

What was the team composition?

I think that we have worked and communicated with the whole team during the development of all those macro and micro projects. We have communicated and worked with the CEO, designers, website developers, marketing experts, Facebook & Google experts, copywriters, etc. Everything though was managed and moderated by a project manager! Thank you for everything!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen tremendous results in the first three months since the launch of the new website and the upgrades of our business profiles in the social media platforms. Engagement with the customers we had in the hotel transferred to the digital platforms and other saw the positive response as well.

That was spreading rapidly and we started getting more activities on our digital profiles and more inquiries from new guests, which thanks to the digital campaigns, new website, ads and activities saw the potential of our hotel an the quality of the services we deliver. We have seen occupancy rates increasing in April and May, compared to lower ones the previous year. Thank you!

How effective was the workflow between your team and theirs?

Very smooth and very effective.

What did you find most impressive about this company?

They really know what they are doing! Anything related to marketing, sales, market research and business development in traditional and digital context. They are really, really good!

Are there any areas for improvement?

I don't think so.

BACKGROUND

Please describe your company and your position there.

I am responsible for the marketing at Karoll Capital Management, a Bulgarian asset management company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We were looking to improve our social media presence for a specific product - a savings plan targeted towards more general audience, as well as to optimize our campaigns and landing page for lead generation.

What were your goals for this project?

We wanted to reach out and appeal to a broader audience that is very active on social media, but in the same time keep campaigns effective in terms of lead generation.

SOLUTION

How did you select this vendor?

We started working together after we attended a marketing conference, organized by ExpandX.

Describe the scope of their work in detail.

The whole process started with them sending us a precise marketing brief questionnaire in order to clarify our business, the current situation of our marketing activities and our goals for the future. After reviewing it, they prepared a full marketing strategy with concrete steps to achieve our business goals.

We decided together to focus on the following actions:

• optimizing the landing page of our savings plan for lead generation. We received a very detailed step-by-step report outlining why certain actions were needed and how to implement them
• creating a Facebook campaign from creatives and copywriting, to setting everything up and managing the campaign itself
• creating a content marketing plan for a newly launched Instagram page

Again they developed the concept, prepared the visuals and the copywriting to go with it.

What was the team composition?

Our account manager was our main point of contact. I know a designer and a creative participated in the process, I am not sure how many other team members were involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the period of the campaign managed by ExpandX team we managed to almost double the reach while decreasing the cost per conversion more than 3 times. The traffic to our landing page also tripled, and we are consistently getting more leads compared to previous periods. Our Instagram page is up and running and we are already getting followers without any promotion on our side.

How effective was the workflow between your team and theirs?

The workflow itself was as impressive as the results achieved by the team. From the beginning, the process was smooth and the cooperation - efficient. The communication with our account manager was very easy and efficient.

We shared files in the cloud, talked mainly through email and phone and she managed to minimize the effort needed from our part, very clearly indicating what is expected from us so that we are on schedule. Feedback was always taken into account without compromising the effectiveness of the projects.

What did you find most impressive about this company?

Even though all campaigns are measured by the results achieved, and in our case the results were great, for me personally what was even more impressive was the efficiency of their work in the day-to-day tasks leading to a successful outcome.

They developed a very professional workflow that removes miscommunication,  stressfull deadlines, and execution compromises.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for the newly opened Algara Beach Hotel, which is located on the southern part of a quiet resort village in Bulgaria.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We needed a reliable partner with experience in the industry to develop and execute our digital marketing strategy. This included Facebook and Google ads, lead generation, customer retention, incentives, email marketing, online reputation management, SEO, branding, and design.

What were your goals for this project?

We wanted to establish ourselves as one of the top five newly opened resorts/hotels in the North Black Sea coastal region. We also wanted to fulfill our room sales targets and develop a recognizable and memorable brand among specific customer segments. In doing so, we were hoping to establish a loyal customer base.

SOLUTION

How did you select this vendor?

ExpandX Marketing & Web was strongly recommended to us. We chose them because of their marketing, sales, and tech know-how and their successful track record with identical projects in Bulgaria, Greece, and Spain.

Describe the scope of their work in detail.

We work in close cooperation with the ExpandX team. They gave us a very detailed and professional marketing strategy at the beginning of the project. We did a meeting with our management team to make sure that this strategy was aligned with our business goals. After the meeting, we set realistic targets, and, since then, ExpandX has analyzed, developed, executed, and further improved an array of marketing activities.

The team is executing our digital ad campaigns, which include text, images, and videos, while also designing our marketing materials and building out our communication strategy. They’ve also implemented promotional offers and sales incentives as part of a marketing and sales strategy.

What was the team composition?

We were assigned an account manager that coordinates the whole project, including all of the marketing activities. The greater team that has worked on the project thus far is composed of a designer, several marketing specialists, a copywriter, some Facebook and Google Ads specialists, and a web developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve executed a very successful marketing campaign for the opening of the facility. Sales have increased, and all of the results have matched the initial business goals set by our management team.

In terms of lead generation, we have a strong, stable, and consistently full list of inquiries from members of our target audience. Brand awareness has also increased, and we’re now easily recognizable in the local hospitality market.

How effective was the workflow between your team and theirs?

The workflow has been absolutely great! Project management is smooth, and their team is very straightforward with us. We’re in constant communication with our account manager.

We receive weekly and monthly reports—both quantitative and qualitative—that show our progress towards sales targets and other business goals. We communicate primarily via email and speak over the phone or in-person when necessary.

What did you find most impressive about this company?

They performed a professional and thorough analysis of our business goals during our very first meetings. Also, they are very open to feedback and communication. The marketing know-how that they possess is top-notch!

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I'm a managing partner at Prosperamo Consulting Group, an international management consulting firm. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We hired ExpandX Marketing & Web for full-service digital marketing, including logo design, website development, SEO, and social media and email marketing. 

What were your goals for this project?

We wanted a strong, distinctive brand identity. 

SOLUTION

How did you select this vendor?

We had strong recommendations from our trusted partners who had directly observed the quality of their services.

Describe the scope of their work in detail.

They built a new website with blog features, SEO-friendly architecture, and pages that describe our business and legal strategies. They currently implement a multi-channel marketing campaign on Facebook, YouTube, and Google advertising. 

What was the team composition?

Our personal account manager handles communication. She acts as a single point of contact between us and the designers, web developers, and marketing specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brand they created sends a clear message about our high-end services, and the website is intuitive and easy to use. Plus, all the outcomes have been exceptional. The services they still provide already show good conversion rates.

How effective was the workflow between your team and theirs?

They make our cooperation as easy and efficient as possible. I'm sincerely impressed by the professionalism of their project management, the efficiency of their workflow, and the high-quality results they deliver.

What did you find most impressive about this company?

ExpandX Marketing & Web completes projects with brilliant attention to detail and a deep understanding of our preferences. They love what they do, and their work proves it. They handle our projects with professionalism, creativity, and wonderful organization. 

Are there any areas for improvement?

No, I can't thank them enough for the wonderful job they do!

BACKGROUND

Please describe your company and your position there.

I’m a marketing manager for Telelink. We create IT solutions and network systems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX Marketing & Web?

We needed help to create and administer a new website for a brand ambassador program. We engaged ExpandX Marketing & Web to provide branding and digital marketing services as well.

What were your goals for this project?

We wanted the website to have a professional yet approachable look and feel. The site needed to be modern, interactive, responsive, and easy to navigate. We also wanted a well-organized admin panel that is easy for non-technical people to use.

SOLUTION

How did you select this vendor?

We found ExpandX Marketing & Web through a reference. We chose their team out of three companies.

Describe the project and the services they provided in detail.

ExpandX Marketing & Web designed and built a new website with an admin panel and SEO. The team also created branding and marketing positioning. They developed the marketing strategy, web strategy, and project proposal.

What was the team composition?

We worked with ExpandX Marketing & Web’s entire team. Different team members worked on various tasks.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

ExpandX Marketing & Web’s work brought greater awareness to our brand ambassador program and improved our SEO. They have managed to precisely communicate our marketing message and create a working digital image for the campaign related to our program. 

How was project management arranged and how effective was it?

The team fulfilled the assignment within the given deadlines. They advised us and offered the most up-to-date solutions in web design, content marketing, web development, and digital marketing. This further increased our satisfaction with their work.

What did you find most impressive about this company?

ExpandX Marketing & Web was flexible, punctual, and responsive. They replied promptly to every inquiry on our behalf, and they found solutions to any issue we brought to them.

Are there any areas for improvement?

We haven't identified any.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a contracting company that offers comprehensive pool management services, including facility openings and closings, staffing, repairs, and servicing for community pools, country clubs, resorts, and single-guard facilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX Marketing & Web?

We were trying to improve our marketing in general.

SOLUTION

What was the scope of their involvement?

ExpandX Marketing & Web provided us with a roadmap for our website's redesign and restructuring to optimize the user experience.

What is the team composition?

We worked with 2–5 teammates from ExpandX Marketing & Web.

How did you come to work with ExpandX Marketing & Web?

We met ExpandX Marketing & Web randomly.

What is the status of this engagement?

We worked together from January–February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don't have any measurable results yet, but we expect to see them in 12 months.

How did ExpandX Marketing & Web perform from a project management standpoint?

ExpandX Marketing & Web's project management was good; they delivered on time. We communicated via email and messaging apps.

What did you find most impressive about them?

ExpandX Marketing & Web's comprehensive response was impressive.

Are there any areas they could improve?

There's nothing they could have done better.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications manager of Protiviti Bulgaria. We’re a global consulting firm providing expertise and solutions in finance, technology, operations, risk, and internal audit to businesses and government agencies across more than 25 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX Marketing & Web?

We partnered with ExpandX Marketing & Web to enhance our digital presence through social media marketing, digital campaigns, and high-quality video content marketing focused on brand awareness and engagement.

SOLUTION

What was the scope of their involvement?

ExpandX Marketing & Web supports us with the creation of professional video and photo content for our marketing and employer branding initiatives. Their scope of work includes video and photo shooting, video production and montage, and helping us shape a more structured content and communication approach tailored to our brand and marketing goals.ExpandX Marketing & Web has produced employer branding and social media content for us, including an Appreciation Week video, team interviews, and corporate culture-focused content. The materials are created for distribution across LinkedIn, Instagram, and YouTube to increase brand visibility, engagement, and employer brand awareness.

What is the team composition?

We work with 6–10 teammates from ExpandX Marketing & Web.

How did you come to work with ExpandX Marketing & Web?

I was already familiar with ExpandX Marketing & Web through previous professional collaboration. We chose them over other options because they had high ratings, their company values aligned with ours, and we had heard only positive feedback about ExpandX Marketing & Web and their professionalism.

What is the status of this engagement?

We started working with ExpandX Marketing & Web in February 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our collaboration with ExpandX Marketing & Web has resulted in stronger brand visibility and engagement across our social media channels. The video content has generated positive audience interaction, increased visibility for our company, and supported our employer branding efforts by showcasing our team culture and work environment in a more authentic and engaging way.

Following the collaboration with ExpandX Marketing & Web, we’ve experienced approximately 20% growth in social media followers, while engagement rates have increased by around 6%–8%. The video content has also contributed to stronger brand recognition and helped improve the visibility of our employer branding efforts across LinkedIn, Instagram, and YouTube.The Appreciation Week video and the team interview content have been especially successful. They’ve generated strong engagement on LinkedIn and Instagram, received very positive feedback internally and externally, and helped present our company in a more authentic and people-focused way. The employer branding content has performed particularly well in increasing visibility and audience interaction across our social media channels.

How did ExpandX Marketing & Web perform from a project management standpoint?

ExpandX Marketing & Web has demonstrated excellent project management throughout the collaboration. They’re true professionals with a very high level of expertise. Communication is smooth and efficient, and all deliverables are completed on time. Working with their team is easy, organized, and highly professional. We communicate through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

What we’re most impressed about ExpandX Marketing & Web is their professionalism, creativity, and strategic approach to content creation. They’ve understood our brand identity very quickly and transformed our ideas into high-quality visual content that feels authentic and engaging. Their combination of marketing expertise, strong communication, and attention to detail has made the collaboration extremely smooth and effective.

Are there any areas they could improve?

We’re very satisfied with the collaboration and the overall execution of the project. ExpandX Marketing & Web has maintained a very high level of professionalism throughout the entire process. We’d simply encourage them to continue working in the same direction and maintaining the high standards and quality they consistently deliver.