ExpandX Marketing & Web

BACKGROUND

Please describe your company and position.

I am the Marketing Director of a management consulting firm.

Describe what your company does in a single sentence.

We are a UK based global finance and management consulting firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Marketing Analysis and Competitors Analysis
• Custom Marketing Strategy - Long-term and short-term
• Build Digital Marketing Approach and Marketing Mix

SOLUTION

How did you find ExpandX?

• Online Search
• Referral
• Recommendation

Why did you select ExpandX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As we operate on a highly competitive market and we have set a 5 year business expansion plan we needed to have a sophisticated marketing analysis carried out as well as a professional Digital Marketing Strategy Developed along as a sophisticated marketing mix we would use to meet our business goals. ExpandX delivered a top-notch, very detailed and very specific, as well as very well organized Digital Marketing Strategy. They worked for a few months on that. We received a great x-ray of where we are now and where we need to be, as well as precise steps of how that can happen in digital marketing terms.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have received an extremely thorough Digital Marketing Strategy developed by the team of ExpandX. It was all more than 200 pages for the main document as well as more than 30 additional files covering the various aspects of the strategy. This was a really high-class service! They covered Marketing Services Mix, Value Proposition, Competitor Analysis, Buyer Personas, B2B Strategy, Design, Digital Paid Ads, Video Marketing, Branding, Brand Voice, Sales Funnels, Marketing Funnels, Leads Nurturing, Landing Pages of the website, Company Values, KPIs to be measured, Digital Image, SEO long-term, and more. We were all overwhelmed but this is how professionalism is shown. We will be soon building our brand new website with the ExpandX team as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have excellent project management! Absolutely! Everything was delivered on time! We also had a few hours long meeting so that ExpandX delivered and explained the whole strategy. 

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are true professionals with solid experience! 

Are there any areas for improvement or something ExpandX could have done differently?

None I can think of

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Heletica Inc

Describe what your company does in a single sentence.

We offer online programs for Energy Psychology. Our audio-guided, self-paced programs combine proven psychological tools with gentle energy healing practices to help you release emotional stress, restore balance, and reconnect with your inner strength.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build new website, branding and webdesign
• Create and set social media profiles according to brand guidelines created
• Digital Marketing outreach for brand awareness and lead generation

SOLUTION

How did you find ExpandX?

• Online Search
• Referral
• Other

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Great ideas and a team that thinks not only acts as we say

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to have a brand new website developed for our business needs. We needed it to be modern, engaging and working effectively from marketing standpoint. We also needed the full spectrum of Digital Markeitng services that will drive business into the new website.

Summary of key deliverables:

• Website mockpups
• Brand web design ideas
• Final new website according to the agreed paramters - front-end and back-end
• Digital Marketing analysis
• Digital Marketing Strategy
• Advertising accounts
• Google Ads PPC
• Meta Ads PPC
• Video Marketing 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been delivered a brand new website that met all our requiremetns and also started to show conversion results quite soon after the launch. The latter was due to the Digital Marketing Strategy and Services Mix ExpandX created and applied. They also advices on the products packages, offers, pricing, sales funnel, etc. Fantastic results! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flawless project management. We literally enjoyed so much working with ExpandX. Everything was delivered on time and communication was spot on! The team is amazing by so many means!

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're a knowledgeable team that put their minds to work on a really actionable and creative marketing approach. True professionals! 

Are there any areas for improvement or something ExpandX could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing Manager

Describe what your company does in a single sentence.

We are a boutique travel agency operating in the Andalusia region, in Spain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Develop a new website for our travel agency
• Develop a solid and long-term marketing strategy
• Execute a precise marketing mix with regular monthly marketing activities
• Social Media Marketing to build the online digital reputation
• Video Marketing and Video Ads to attract new clients
• Facebook Paid Advertising and Promo Campaigns to attract new clients
• Google Ads Paid Campaigns to attract new clients

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a professional digital marketing agency and a company that can build our very specific website for the launch of our new travel agency. We needed to have someone with solid experience in the marketing industry, understanding of the Spanish market, (be able to communicate in Spanish and produce content in Spanish), as well as be able to have a team of experts to develop our new website according to the brief we have prepared. We needed long-term solutions provided that can support us along the way and help us grow the business. ExpandX provided all that as they have a team departments of all that, which we needed:

• Web Development department
• Web Design Department
• Social Media marketing  department
• Facebook Paid Ads Campaigns department
• Google Paid Ads Campaigns department
• Video Ads and Video Marketing
• Content and Creative Department 

Having all that provided by 1 single agency (ExpandX) is a great advantage we also looked for as the project management and the full synchronization of the project is executed flawlessly.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have achieved Goal No.1 - to gain more leads and more clients for our services. But to break it down to more specific details, here is a list of the measurable outcomes:

New Website developed and designed:

The newly developed website by ExpandX led to a 45% increase in average session duration and a 32% reduction in bounce rate within the first two months. Mobile responsiveness and booking functionality were significantly improved, enhancing user experience and driving higher engagement. We have achieved the goals to engage, attract and lead the users to submit inquiries. 

Digital Marketing Strategy:

A comprehensive digital strategy was implemented, aligning all campaigns with the client’s seasonal offers and target audience. As a result, the brand saw a 3x increase in lead generation and a 60% rise in website traffic from paid and organic sources combined.

Marketing Strategy Services (monthly):

• Video Ads:
  Professionally crafted travel video campaigns achieved an average view-through rate of 72% and generated over 250K impressions across Meta platforms within the first 6 weeks.
• Social Media Marketing:
  Social media engagement rose by 140%, with a 70% growth in followers on Instagram and Facebook combined. Audience interaction doubled through consistent, on-brand content.
• Google Paid Ads:
  Google Ads campaigns generated a 4.3x return on ad spend (ROAS), with conversion rates increasing by 47% quarter over quarter.
• Facebook Paid Ads:
  Targeted Facebook campaigns contributed to a 3x boost in online inquiries, reaching over 300,000 unique users and achieving a 2.8% CTR—well above industry average.
• Content and Creative:
  Engaging blog articles, seasonal promos, and destination highlights drove organic search traffic up by 38% and boosted time on site.
• Design:
  All visual assets—banners, social graphics, and campaign visuals—maintained consistent brand identity and contributed to a 90% positive user feedback score on new campaign creatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely great project management. Everything delivered on time, always! We actually did not expect such a high level of customer service and project management. 

What was your primary form of communication with ExpandX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

ExpandX combines and provides all the services we need - both Marketing services linies and Web Development services lines. That really is a great benefit you have in one place when working with ExpandX. They are extremely professional with solid experience in the field they work.

Are there any areas for improvement or something ExpandX could have done differently?

none I know

BACKGROUND

Please describe your company and position.

I am the CEO of Vortix Pay Inc.

Describe what your company does in a single sentence.

Comprehensive Payment Services for Global Businesses. As a leading fintech company, we specialize in providing integrated global payment solutions that cater to both B2B and B2C markets. Our mission is to simplify financial operations, enabling businesses to thrive in an interconnected world.

Vortix Pay Inc. offers a suite of services designed to streamline your financial transactions:

Global Payment Solutions from a Single Account: Manage all your international payments efficiently through one unified platform, reducing complexity and enhancing control.
Multi-Currency Payments: Transact in multiple currencies with ease, allowing you to expand your global reach and cater to diverse markets.
Credit and Debit Card Transactions: Accept and process card payments securely, providing convenience to your customers and ensuring swift fund transfers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a new website that is more engaging, modern, industry-defined and better than our commetitors' websites
• Improve digital branding and online reputation management

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Company values aligned
• Understanding of our project scope

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our board of directors decided in Q4 of last year (2024) that we need to revamp our website and scale up in terms of digital presence considering what our competition was doing in the last years. So we searched for a company to create a brand new website for us and deliver professionally on all the aspects of the development, design, engagement, retention and sales opportunities.  So I was in charge of the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We launched the first new web-pages in March 2025, and since then we have seen immediate results (as we were waiting for Version 2.0 of the website to launch too). The results reflected in much higher rates of engagement with potential clients (B2B) which we attribute to the strategy ExpandX crafted for us and implemented on the website. That was fully aligned with our marketing strategy. All that creates a steady flow of leads that we can work on according ot our Leads Qualification Process. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management! That specific part was really exceptional and very professionally managed by the team of ExpandX. All milestones were delivered on time! We had regular meetings to discuss the project stages deliveries and we were answered all questions we had. We immediately felt that we found a great partner to build this important web project with.

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of expertise is top-notch! They have experts among the team members that we were assigned for the project that cover professionally and with deep understanding, every little aspect of the whole project delivery. We had a team formed and working specifically for our project - web development, web design, UX, UI, SEO, IT, marketing and sales. That ensured we will have various expertise levels all included in the project delivery. That's what we needed.

Are there any areas for improvement or something ExpandX could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Alta Medics Inc

Describe what your company does in a single sentence.

Alta Medics Inc is your trusted partner in comprehensive healthcare solutions. We are dedicated to enhancing patient care by providing top-quality medical equipment, expert consulting services, and specialized training programs. Our commitment to excellence ensures that healthcare professionals have the tools and knowledge they need to deliver superior care. ​Alta Medics Inc is a healthcare company that offers a range of services, including medical equipment supply, healthcare consulting, and training programs. We serve various industries, focusing on delivering high-quality medical solutions to their clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a new website fully synced with our new branding and long term business goals

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a brand new website that corresponds to our new branding and brand guidelines and that is also positioned ahead of our key competitors. We needed the website to be user friendly, easy to navigate, modern and informative as we operate in the B2B medical sector. Key deliverables were the the mock-ups we recieved from the ExpandX team once we started work on the project for our new website, all the digital assets as well as the website itlesf once it was finally launched, after all the web development and web design stages. https://alta-medics.com/ 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ExpandX team has developed a really great project plan at the very beginning! We were really impressed by how they have researched our industry and have properly addressed the specific needs and project goals we have covered in our brief. Since then we have gone through several development stages with the ExpandX team. The feedback meetings after each one were really efficient as they provided us with great understanding where we stand in terms of progress and what are the fron-end and back-end details covered. We have been provided with a great new website https://alta-medics.com/ that is fully aligned with our key project goals and Social Media Marketing plan. Really smooth, effective, professional and well-planned ahead work!   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

  The project management was simply flawless. We were assigned a project manager who oversaw all the communication, weekly project updates, progress management, team management and meetings. Everything got delivered on time and we were given great information updates and answers anytime we needed that or asked for specific project aspects. This really surprised us pleasantly as such professionalism combined with open, effective and transparent communication is a rare commodity in the business world. You also do not get that high level of customer service very often with many US companies.

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are really experienced! They have assigned the right team set for our project! Web developer (Senior and support), UX designer, Web designer, IT Admin, Project Manager and SEO Expert. Top-notch professionalism, great project management and efficient communication.      

Are there any areas for improvement or something ExpandX could have done differently?

None I can think of now

BACKGROUND

Please describe your company and position.

I am a Department Specialist of CETIN Bulgaria

Describe what your company does in a single sentence.

Planning, developing and implementing telecommunications infrastructure

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a site dedicated to a particular project

SOLUTION

How did you find ExpandX?

Sourcing process

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective

CETIN Bulgaria requires a dedicated microsite hosted within a specialized hosting solution to promote the 5G Balkans project.

Scope of Work

UX/UI Design
Create a professional, user-friendly, and visually cohesive microsite aligned with CETIN Bulgaria's branding and EU visibility guidelines.
Ensure responsiveness and accessibility across devices.

Front-End Development
Integrate the microsite as an additional section within www.cetinbg.bg, preserving the existing website’s structure and style.
Ensure seamless CMS compatibility and functionality.

Web Hosting Services
Provision of a hosting solution under is needed
Ensure the hosting environment supports the required functionalities and security of the microsite.

Content Management
Develop and structure placeholders for static and dynamic content, including news updates, project details, and consortium information.
Provide a CMS interface for CETIN Bulgaria to manage content updates efficiently.

Technical Requirements

Integration with www.cetinbg.bg while maintaining the security and reliability of the hosting environment.
Deliverables

Fully functional microsite integrated into www.cetinbg.bg.
Hosted on the specified ExpandX hosting solution.
Initial design mockups for approval.
Training/documentation for content management.
Final QA and performance testing reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of each of the initially outlines phases of the process was always indicated on time via mail with clear scope of work done, follow up questions and a clear request for confirmation in order to proceed to the following stage

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient and to the point, meeting all requests. Delivery was timely, and responses were relevant to the needs.

What was your primary form of communication with ExpandX?

Email or Messaging App

What did you find most impressive or unique about this company?

Time efficient, well organized, very independently working, i.e., didn't consult constantly for information, clarifications, confirmations - but rather took upon the task and delivered as expected

Are there any areas for improvement or something ExpandX could have done differently?

No, all good

BACKGROUND

Please describe your company and position.

I am the CEO of Agro Export Global Ltd

Describe what your company does in a single sentence.

Agro Export Global, specialize in seamless international forwarding of agricultural products, ensuring that fresh, high-quality goods reach global markets efficiently and reliably. Our logistics solutions are designed to meet the unique challenges of agricultural exports, from perishable produce to bulk commodities, providing safe and timely transportation across borders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a new modern and technologically advanced website
• Craft a custom marketing strategy aligned with our short and long-term business goals

SOLUTION

How did you find ExpandX?

• Online Search
• Referral
• Other

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned
• professionalism and expertise

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We approached ExpandX with a request for a quote that included a complete revamp of our company website. We needed an  approach and company that understood our main market advantages and also the key aspects of our business so that they could deliver a brand new website that is also modern, engaging and easily used to represent our portfolio of services. We needed to have that as a key digital asset representing our business on the global market. When we entered into conversation with the management team of ExpandS we came to the conclusion that we also need to work on our overall digital marketing strategy. We chose the team of ExpandX as they showed excellent professionalism in the domains of expertise we needed to work on and stand out against our competitors. Key deliverables were our brand new website and the sophisticated digital marketing strategy. The whole process of work took several months but the quality of deliverables given by ExpandX is really, really good as we managed to reveal so important business and marketing details, we actually never thought of!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were regularly (each month) delivered new web pages and web sections that the team of ExpandX has worked on. Those regular deliveries were followed by Video Calls during which we discussed the work done, ExpandX provided very solid arguments of why certain things were done in a specific way, etc. Everything was delivered on time, as per the initial work plan we mutually agreed on. With the first delivery we were really impressed by the quality of the web design and overall content structure on the drafts of the new website. The communication was smooth and everything with the project was flowelessly completed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely top-notch project management. We were assigned a project manager who was the connecting point between us and all the departments involved in the project delivery. Everything was delivered on time, we were always given regular written project progress updates and everytime we had a question or a point we wanted to discuss or clarity, the ExpandX team were proactive and very attentive! They responded perfectly well to all our needs!

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their professionalism, expertise, communication, and work ethic are outstanding! You rarely can find this so needed combinaiton when contracting a company.

Are there any areas for improvement or something ExpandX could have done differently?

None I can think of at the moment

BACKGROUND

Please describe your company and position.

I am the CEO of FidelisVi

Describe what your company does in a single sentence.

FidelisVi is a sustainability consultancy that helps business professionals align their organisation's purpose, strategy, and business models with key impact priorities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Website design
• Web development
• Marketing strategy
• Website design
• Web development
• Marketing strategy

SOLUTION

How did you find ExpandX?

Referral

Why did you select ExpandX over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New one-pager website development for a project with up to 10 web sections. Completed services of creation and development of website, web design, IT structure / content structure / UX/UI:

• Marketing Funnels
• Content Structure
• Branding Setup
• Colour coding
• Brand Alignment
• Visual Paths
• Lead Acquisition
• Responsive website design for all formats – mobile, tablet, desktop, laptop
• Website SEO set up
• Google and Facebook Analytical Tools and Instruments

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A four-stage project plan has been agreed and is being followed, with each stage including specific deliverables and a defined timeframe.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

An account manager has been assigned to the project,  and both he and the entire team have shown exceptional responsiveness and professionalism. I highly recommend working with them!

What was your primary form of communication with ExpandX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire team is extremely friendly and open-minded, bringing a high level of creativity and expertise to the table. They provide practical marketing solutions that effectively generate leads.

Are there any areas for improvement or something ExpandX could have done differently?

Gathering requirements took a bit longer than anticipated, but this ensured that the project would fully meet expectations.

BACKGROUND

Please describe your company and position.

I am the COO of Active Sitting

Describe what your company does in a single sentence.

Our company provides a groundbreaking seated exercise system that harmonizes physical and emotional well-being, activating muscles for quick healing and transforming daily routines into a path to optimal health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Marketing Strategy
• Digital Strategy

SOLUTION

How did you find ExpandX?

Referral

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company provided a comprehensive marketing and social media strategy for us, focusing on enhancing our online presence and optimizing our digital channels.

Key deliverables:
Marketing Strategy: They developed a detailed plan to promote our services, outlining target audiences, key messaging, and effective promotional tactics to drive brand awareness and customer engagement.
Social Media Strategy: They crafted a strategy tailored to our social media platforms, recommending content types, posting schedules, and engagement techniques to increase follower growth and interaction.
Social Media Analysis: They conducted an in-depth review of our current social media performance, identifying strengths, areas for improvement, and potential opportunities for expansion.
Website Analysis: The company assessed our website from both a design and functional perspective, evaluating user experience, site speed, and the effectiveness of plugins. They provided insights into how the site aligns with our vision and how it performs operationally, suggesting improvements for a more streamlined and efficient online presence.
These deliverables have given us a clear direction for optimizing our marketing and digital strategies to better engage with our audience and improve the overall user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved Product and Service Offerings: Based on the specific guidelines provided for enhancing the products and services on our site, we were able to refine and update our offerings. This led to an increase in customer satisfaction, reflected in higher engagement rates, more inquiries, and positive feedback.
Stronger Brand Identity: The guidelines for improving our brand identity on social media resulted in a more cohesive and recognizable presence. We saw increased brand recognition and engagement, with more consistent messaging and visual alignment across our platforms.
Successful Brand Redesign: The creation of the new logo for Active Living / Active Sitting strengthened our brand's visual identity. Following its launch, we observed improved brand recall, higher levels of user interaction with branded content, and increased traffic driven by the new, refreshed look.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent, with all deliverables completed on time. They were responsive to our needs, kept us updated throughout, and quickly adapted to any feedback. Their professionalism made the process smooth and efficient.

What was your primary form of communication with ExpandX?

In-Person Meeting

What did you find most impressive or unique about this company?

 What impressed us most about this company was their deep understanding of the Active Sitting brand concept, which set them apart from other marketing specialists. Their diverse team of experts allowed them to cover all aspects of marketing comprehensively, ensuring a well-rounded approach to promoting our brand.

Are there any areas for improvement or something ExpandX could have done differently?

We were very happy with ExpandX’s work and saw no major areas for improvement. They exceeded our expectations, handling everything efficiently and delivering excellent results on time.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Aurora Residential Estates Ltd

Describe what your company does in a single sentence.

We provide fully-serviced, residential apartments lettings services aiming at exceptional experience of our guests.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Lead Generation
• Brand Awareness
• Reputation Management

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a complete and comprihensive digital marketing strategy. We needed to gain more leads for our serviced apartments. We wanted to have involved various tasks and activities to promote the business online but we were unsure where to start with. Here are some key components and deliverables that ExpandX team processed for us in a master plan and strategy for the ongoing services needed.

1. Market Research: Conducting market research to understand the target audience, competitors, and industry trends.
2. Content Creation: Developing engaging and relevant content such as blog posts, property descriptions, and visual media.
3. Search Engine Optimization (SEO): Implementing SEO strategies to improve the website's visibility in search engine results pages.
4. Social Media Marketing: Managing social media accounts to engage with customers, share updates, and promote rental properties.
5. Email Marketing: Creating email campaigns to nurture leads, promote special offers, and keep customers informed.
6. Online Paid Advertising: Running targeted advertising campaigns on platforms like Google Ads or social media channels.
7. Analytics and Reporting: Monitoring key performance indicators (KPIs) to track the effectiveness of digital marketing efforts and make data-driven decisions.

Key deliverables of the services ExpandX provides are:

• Increased website traffic and lead generation.
• Improved search engine rankings.
• Higher engagement and followers on social media platforms.
• Increased bookings and revenue for the short-term rental apartments.
• Detailed reports and analytics on the performance of digital marketing campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As the services delivery progressed towards month 4-5 we started seeing some real traction and results of all the marketing mix activities that ExpandX assembled together for us in a master strategy. We had increase in the number of MQL (minimum qualified leads) as per our own internal system, we had increase in number of total leads received on monthly basis, the quality of the inquiries started to improve towards month 6 of the services delivery as we were getting positioned at the right audiences with the right unique selling points and competitive advantages. 
We also saw improvement in the retention levels of inquiries that did not turn to customers immediately. So we have generally increased our business performance towards month 6 of the services delivery which was also due to the fact that the ExpandX team processed a serious improvement on all our digital assets, social media profiles, and website so that they all are aligned with the marketing efforts, the offering and the brand identity. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management! A project manager controlled all the services we used, and we experience smooth service delivery at all times. Anytime we wanted clarification or additional information, the team members of ExpandX answered promptly and with deep, professional answers. That's absolutely great!

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Understanding of the micro-details needed to effectively navigate a marketing strategy and professional know-how of each separate service line we got involved with.

Are there any areas for improvement or something ExpandX could have done differently?

None I can recall at the moment