Eternity

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a Vermont-based consulting firm offering career strategy consulting classes and services to Sustainable MBA students at UVM’s Grossman School of Business, bootcamp students at the Burlington Code Academy, as well as private clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eternity?

My website needed to be updated and modernized.

What were your goals for this project?

I wanted the website to better reflect me – both visually and with copy – so that visitors would get a sense of what it would be like working with me.

SOLUTION

How did you select Eternity?

Our paths have crossed many times over the years – we have many friends/colleagues in common. Every person I know who has worked with Eternity has had a positive experience!

Describe the project in detail.

There was quite a bit of discovery early on where I was guided to describe what I was looking for, and they helped translate that into a project plan. After that, it was up to me to provide copy, other content (e.g. photos), and feedback.

I dragged my feet on this piece for a year – so even though my dates I filled in earlier show the project started in early 2019, it really got going in March of 2020. Once I had the photos done and the copy more or less nailed down, things went pretty quickly.

What was the team composition?

I mostly communicated with my project manager, Kolby Kruger, who was wonderful, and I had access to the owner, Mike Lannen, whenever I wanted to speak with him.

There were other Eternity team members who worked on pieces of the project but that was invisible to me. I also had a copywriter who I hired separately – she was given project access (via Slack) and the ability to communicate with Eternity as a full member of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I don't have formal metrics, but what I can say, anecdotally, is that I've received inquiries through my website, feedback from these inquiries indicates that they chose to reach out to me because they had a positive feeling about "who I was" based on my website (one of the goals I had for the site!). Also anecdotally, I've received many compliments about my site from professional colleagues.

How effective was the workflow between your team and theirs?

Slack was our main mode of communication - I thought workflow was great.

What did you find most impressive about this company?

I really appreciated Mike and Kolby’s patience. This was a hard project for me – from copy, to photos, to design – none of these areas are strengths of mine!

There were times that I didn’t think it would happen at all (due to my own delays) but they kept me positive, so even though it took a while we finally got there in the end!

Are there any areas for improvement?

Providing a detailed written proposal at the start; it's helpful to have expectations spelled out.

BACKGROUND

Please describe your company and your position there.

We are a media services agency that provides photography, video, and marketing services to local businesses and nonprofits. I am the president of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eternity, and what were your goals?

We collaborated with Eternity on this job as provider of photo and video services, to enable their website development. It is one of many projects that we have collaborated with Eternity on, with them doing everything from development to digital marketing, and SEO.

SOLUTION

How did you select Eternity and what were the deciding factors?

In this instance, we partnered with Eternity. But on subsequent jobs, we have selected Eternity to provide digital marketing services and SEO services for mutual clients.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several meetings to discuss goals and collaborating to meet the client's needs, then discussing how best to use the deliverables.

How many people from the vendor's team worked with you, and what were their positions?

On this job I believe we worked with just Mike and Rob, but we have since worked with most all members of the team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have gotten rave reviews for our photo and video work on this project, because it is delivered beautifully in Eternity's web development and design.

Describe their project management style, including communication tools and timelines.

Eternity is super easy to work with. Very thorough and transparent. And excellent follow through. They set deadlines and hit them.

What did you find most impressive or unique about this company?

The ease of working with them, from start to finish, was incredible

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Vermont Surrogacy Network. We are the only surrogacy matching organization in Vermont, helping connect and support people looking to build their family through surrogacy with incredible women who want to carry a child for them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eternity?

We came to Eternity to bring our business dream into reality. We are a web based company, who relies on our site to drive clients from both sides of our business to us and to spread the word for us about the work we do. Eternity built our website, designed our Google Ad account, designed our logos and branding, allowing us to hit the ground running.

What were your goals for this project?

We needed to have a fresh look with a Vermont feel, in order to become a competitor in a market with much larger players. We have since grown to be very well known in Vermont and New England.

SOLUTION

How did you select Eternity?

We contacted a few website design organizations in Vermont and found they were way out of our budget. Eternity offered pricing we could work with, which came with unbeatable customer service, attention to detail and on going support.

Describe the project in detail.

From our first meeting with Mike and his team, we knew we had made the right choice. Following our initial brainstorming session, they put together a comprehensive proposal, which was thorough yet easy for us to understand and follow, as newbies to this process.

Following our acceptance of the proposal, they set up a Mission Control portal and entered in the plan and the timeline. This was used to track the project and process, to let us know where they were at, what they needed from us and where we could find mock ups of our designs along the way.

We had continual access to the process and felt very involved and included at all times. We would have meetings every 1-2 weeks, based on the decisions that needed to be made and updates for the process. Within a few weeks we had branding complete, and a website framework for our website.

They were on schedule with every step they promised, as well as launching our site at the beginning of Sept. They followed up regularly for the next few months and assisted with Google Ad updates, Analytics and putting together social media.

What was the team composition?

We worked with a project manager, along with a lead design and graphics person, and 2-3 other individuals working on their parts of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been in business for 6 years now, with continual growth due to the initial project Eternity designed and implemented for us. They have worked with us to keep our Google Ads updated, social media current and whenever we have found a hiccup along the way. We wouldn't be here without Eternity!

How effective was the workflow between your team and theirs?

Impeccable! We were always impressed and encouraged by just how well organized and structured the project flowed with its many moving parts and people. Mike and his team really took away the challenge of this project and gave us peace of mind that we were in the best hands.

What did you find most impressive about this company?

Honestly, I would have to say that the understanding and compassion that this company brings to the table with each project is always impressive. Every time I have contacted them with a question, a concern, or what felt seemed like a catastrophe for the business, they always responded promptly with empathy, support and guidance.

They are always ready to help, because they truly want your business to be a success as much as you do. That is not something you see with many businesses, Eternity makes you feel like you are part of their team and they have your back.

Are there any areas for improvement?

If there is an area that needs improvement, Eternity would find it before anyone else...they are always checking their own service and standards. So, no...I have not seen an area in my 6 years of working with Eternity that needs improving.

BACKGROUND

Please describe your company and your position there.

I'm the VP of marketing for a family-owned inn-to-inn bicycle tour company. Discovery Bicycle Tours has been around for over 43 years, and my husband and I have been running it for about 2 1/2 years along with our team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eternity, and what were your goals?

Eternity initially helped us with the design for a new website and later helped us improve our search and display ads. (They are also helping with a side project to create YouTube video ads, which is a new area for us.)

SOLUTION

How did you select Eternity and what were the deciding factors?

The expertise, professional credentials, and personable interactions we have had with the staff created the potential for a great working relationship. Their knowledge of the digital space is outstanding. And their experience working with other companies in the travel and hospitality sector helped us choose Eternity.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They were very organized and pushed us to set deadlines for providing material, creating proper connections to various media, etc. ... at which time they swiftly got to work creating ads, organizing digital channels, and reporting on results.

How many people from the vendor's team worked with you, and what were their positions?

Mostly we worked directly with one or two people. We have the most interactions with one of the founders of the company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our search results versus our competitors, most of which are larger companies with more resources, have been outstanding. Keyword ranking and search results have been among the top for our close competitors. And the retargeting ads Eternity created for us have been extremely helpful. This has been a difficult year for the travel industry, so each consumer touch has been of extra value to us as a company.

Describe their project management style, including communication tools and timelines.

Our primary contact person is extremely responsive and able to jump in to take advantage of new opportunities. We are very grateful for his attention and expertise. They are very aware of deadlines and go above and beyond to meet their obligations.

What did you find most impressive or unique about this company?

For the size of the company, Eternity brings great talent and personal attention. During this difficult time, that has been a comfort ... knowing we can rely on them to have our backs and provide the latest expertise in a rapidly changing digital environment.

Are there any areas for improvement or something they could have done differently?

I can't think of any areas where they could improve. I would have liked to meet more in person, but that was not advisable during this year of COVID-19.

BACKGROUND

Please describe your company and your position there.

I own an awards and engraving company focused on organizational customers and filling their recurring needs. We are woman-owned and have a very skilled staff and high standards.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eternity?

I had waay over spent on an unappealing, unworkable website. It was a disaster and I was a bit skeptical about the whole industry. But Eternity came in, listened to what we needed, rather than just telling us what they did. They quickly developed a plan for a new - visually stunning site that is extremely easy for me to curate. Since then they have taken on the SEO, web marketing and ads.

What were your goals for this project?

Initially to have a workable, attractive, site that my current customers could use and that would attract new prospects. The pandemic has made it clear that we need to expand our geographic reach (awards are an easy thing to cut in hard financial time - not good but easy).

SOLUTION

How did you select Eternity?

I interviewed three companies whose owners I knew from business mixers, board memberships etc. Eternity was the only one who - as mentioned above - listened to our needs rather than telling us what they do.

Describe the project in detail.

In detail... hmmm (2017 feels like a decade ago) the staff and I filled our questionnaires as a start then we got a number of designs to review. We mixed and matched what we liked most. As everything we do is completely custom, pricing can be a challenge - one the previous sites had not addressed well.

The MODX platform suggested by Eternity and chosen by us has worked beautifully and the Eternity team is superb. One comment I have had from my customers is that my site is so personal - it's obvious someone in the business is writing about the products. And I am rather insistent about that so the backend needs to be something easy for me to work on. The two previous sites were very tricky. The online marketing and ad strategy I leave to Eternity - they know what they are doing and I'm better off focusing on my areas of expertise

What was the team composition?

Mike Lannen, the owner has been a customer of ours from before I realized what his business was. We have had awesome point people and I'm often on Slack with Rob, Carlos, or Mike but Mike is always there for big picture questions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have chosen not to have an e-commerce site. We tried that with the last website and the sales staff hated it. Frequently a new customer would buy a product not really geared to what they wanted or they were unclear about something and sales had to call the and frequently reverse the whole sale and start over. But, we do get a large percentage of our sales through the online order form and until the pandemic we were growing nicely.

How effective was the workflow between your team and theirs?

My 'team' is actually just me. Initially I had one of my sales staff offer but it was a bit beyond his computer capabilities. The workflow between my company and everyone at Eternity is outstanding. The backend site opens with a place to post a query and now I've got a page on their Slack account which often gets questions answered instantly.

What did you find most impressive about this company?

Just how much they care. Mine is a pretty small company - 5 people and $550,000/year in sales but I might be their most important account for the care I get.

Are there any areas for improvement?

I can't think of anything. I don't really care to understand how SEO is done, I just want it to work and they are fine with that. I feel completely safe just handing it to them knowing that whatever they do will be done right.

BACKGROUND

Please describe your company and your position there.

Goodman Construction, Inc. is a family owned and operated residential and small commercial construction company based out of Waitsfield, Vermont. We are a design/build contractor and coordinate all phases of construction. I am the owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eternity?

I hired Eternity to design and build a new website for my company.

What were your goals for this project?

We needed a better web presence. In today's world a huge majority of people are doing most of their research through the internet. Before Eternity, we had a home made Weebly website that was just subpar at best. We were not getting any web traffic and the content on the site was not very appealing.

SOLUTION

How did you select Eternity?

Proven results. Right from the very first meeting, it was pretty clear that Eternity could do things I certainly could not do on my own. Everyone in the company is very professional and the skill level is through the roof. I felt comfortable very quickly with the entire organization and never looked back. And I am very thankful I didn't!

Describe the project in detail.

Complete website overhaul. Basically took my homemade Weebly site and threw it out the window. Eternity worked with me to get completely new site content - page layout, written language, pictures, etc. Then they created a stunning new website that is just lightyears ahead of what I had before.

What was the team composition?

We were assigned a project manager/designer right from the start. This ended up being our main point of contact throughout the project. The communication was amazing. The programs Eternity has set-up for seamless communication is pretty impressive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were instant and the results were/are amazing. The appearance of the end product is one thing, but did it create results for me? The answer is yes over and over again.

With my old Weebly website, I received about 5 job inquiries over a 5 year span. With the new Eternity website, I am getting about 2 new job inquires every week! And the inquires I am getting are very high quality and exactly what I am looking for. The website has been structured to attract the exact type of client I am trying to attract.

How effective was the workflow between your team and theirs?

Seamless. The communication was amazing and often. I always knew what was going on, what stage the project was in and it was clear what information I needed to get to Eternity. It was an amazing team effort.

What did you find most impressive about this company?

The end product speaks for itself. It is beautiful, functional and we are seeing amazing results. But Eternity's communication was probably the most impressive of the project.

It is a huge commitment to have someone build your website so it is important to be very comfortable with who you are working with. Eternity gained my trust right away and the rest is history. Just an amazing experience all around!

Are there any areas for improvement?

I don't think so. Everything is spot on from the very first meeting.

BACKGROUND

Please describe your company and your position there.

I am the co-owner, CFO, Chief Marketing Officer, and all other required duties for an award winning, exceptional 9 Guest Room Bed & Breakfast/Inn in Stowe, Vermont.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eternity?

We began our relationship with Eternity to develop a new web site. Our needs included a responsive site, clear, clean message to match the style and personality of our business and to increase our market share in this very competitive environment here in Stowe, Vermont. From that we expanded our challenge to Eternity to provide a level of digital marketing that is above our abilities and our available time. Our most recent working relationship is focused on safe travel to Vermont.

What were your goals for this project?

To prepare and present a message that we are open for business, providing the same peaceful retreat, now with enhanced safety protocols in place to protect our guests, our Vermont neighbors and us, the onsite Innkeepers/Owners. We are hopeful that the message comes through that while we want and yes, need this business of leisure travel, we also need our potential guests to recognize and respect that it may not be now that they can stay here. Brand awareness for post covid period continues and is necessary to maintain and thrive now and into the future.

SOLUTION

How did you select Eternity?

From the current working relationship. Eternity and the founder Mike Lannen really understands our business and our needs. Most importantly, he has tremendous empathy for the challenges in our industry right now and has remained an integral part of our continued business model. There really would not be a reason for me to go to any other agency given our track record since development of our web site with Eternity.

Describe the scope of their work in detail.

Develop and present specific images, video and messaging that relates to the personal attention of our business through enhanced safety protocols to continue our business of providing our guests with a peaceful retreat. The channels of connecting to our guests to include facebook, instagram, youtube and strong seo and organic key words. Much of this work is, in concept, very similar to the digital marketing work we have received from Eternity over the past year, plus. The examples of innovative ways to present our business on social media in the past has me very confident that Eternity will maintain that fresh and exciting new edge to our intended message.

What was the team composition?

Primarily, I worked directly with the Founder, Mike with immediate support and assistance from the social media content specialist and the web site team members (as needed to coordinate new messaging). The size of the team remained constant and I was pleased with the overall consistent communication throughout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We know that from the development of our website by Eternity that we have been able to increase occupancy by almost 10%, but, more importantly, we have been able to increase the average daily rate by almost 18%, year over year.

We anticipate that this next marketing campaign will assist us with our core mission right now of showing safety first as we recognize that there will be an end to this pandemic and we expect to be there in thriving.

How effective was the workflow between your team and theirs?

It has and I would expect it to be as seamless as it has been with Eternity since first engaging their services. Eternity has brought me into the day of communicating through Slack which I find to be very good and maintaining quick, and thoughtful opportunities to keep the communication stream flowing smoothly.

Mike is always understanding his role to explain these channels of communication. Very helpful to this generation that was brought up with a fax machine as cutting edge....

What did you find most impressive about this company?

Responsiveness. They also remain available at almost a moments notice to respond to either a detailed question or something more general in nature. What I think most distinguishes Eternity from their competition is their willingness to accept clients of all scales and all business types.

I initially wondered how they could do that, but, over time realize that it is because the Founder has such a strong sense of caring for others.

Are there any areas for improvement?

Only item and this really is not an area for improvement, rather, acknowledgement that Mike and Eternity want to make your business the best it can be.

Sometimes I have found that I need to listen more directly to his recommendations first and evaluate the cost, second. And ultimately, Mike respects the budget issues of a small business such as mine and has even provided some pro bono work to show me the effectiveness of that work or planned strategy.

BACKGROUND

Please describe your company and your position there.

We are a company that brings clean energy to electric mobility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eternity, and what were your goals?

Eternity completely redid our web presence in the most transformative manner. Our goals were to clarify our offerings, enhance our web ranking, and create a much more responsive website

SOLUTION

How did you select Eternity and what were the deciding factors?

They were recommended .and once we met them we knew they were the right team.

How many people from the vendor's team worked with you, and what were their positions?

3, founders and 2 from site development management

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

More than doubled visits, ten times the interactions with visitors. Better retain rate. Much higher rankings to first page of google search amongst key search words

Describe their project management style, including communication tools and timelines.

They were flexible, responsive, experienced, and professional in what they do.

Are there any areas for improvement or something they could have done differently?

Nope

BACKGROUND

Please describe your company and your position there.

I am both president and clinical orthodontist for a two doctor eco-friendly dental facility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eternity, and what were your goals?

re-vamping of our web presence and marketing efforts.

SOLUTION

How did you select Eternity and what were the deciding factors?

Reputation and knowledge as well as access and communication with staff.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Totaly rethinking of both our image and outreach strategies using a new web site, google ad-word, and youtube video marketing.

How many people from the vendor's team worked with you, and what were their positions?

I worked mainly with the CEO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our web site is up and is more than we could have asked for, and the AdWords campaigns have just started. Video ads are still in the development stage.

Describe their project management style, including communication tools and timelines.

We communicate mainly through Slack, and via phone when necessary. Project timelines are clear and always met.

What did you find most impressive or unique about this company?

Extremely knowledgeable, and yet no big egos to get in the way!

Are there any areas for improvement or something they could have done differently?

We have been 100% happy so far!