Dom and Tom

BACKGROUND

Please describe your company.

We’re a mobile tech company called Appetizr. We are about to launch an app this week that finds you a personalized list of dishes from different restaurants in the area based on your preferences. The app is geo-targeted and tailored to the user.

What is your position?

I’m a co-founder.

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were trying to address when you first approached Dom & Tom?

I wanted to build an iOS app, and they provided me with some cool solutions for some of the challenges that I was facing. They helped me in terms of building an algorithm and making it work for people, making the application look really sexy, user-friendly, and efficient. We came to them with a proof of concept and they built out the functional prototype for us.

SOLUTION

Could you describe the scope of their actual involvement in greater detail?

There was probably a month or two of strategy before we actually started building the app. There was a lot of in-depth research, including market research. They conducted user testing, too. They coded the app in Objective-C because it’s an iOS app, not a hybrid. They will also be helping us with an Android version later down the road.

How did you come to choose Dom & Tom as your partner?

I considered a lot of tech companies, but I ultimately went with Dom & Tom because of their industry knowledge. They also took the time to talk to me and really understand what I was trying to do. All of the shops seemed to be technically competent, but Dom & Tom took the time to build a personal relationship. That gave me the confidence I needed to move forward with them.

Could you provide a general cost estimate for the amount you’ve invested in their services?

It was about $125,000.

What was the duration of the project, and do you plan continue your collaboration?

We started in October of 2014, and the first version was ready a couple of weeks ago. We’re planning to maintain an ongoing relationship with them. It will likely be in a slightly different capacity. Right now, we’re working with them for maintenance, server management, and the like. I would love to use them again for other things, it’s just a matter of our resources and funding.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

I don’t yet have any quantitative numbers to share, but I’ve had a lot of great responses so far from people who have seen the beta. We used Basecamp to manage the project, and everything was great. Everything on their side was always on time.

When working with Dom & Tom, is there anything that you would consider unique about their strategic approach or development methodology that distinguish them from other vendors?

They built out a custom CMS [content management system] just for me, and it looks fantastic. They are super accessible. Anytime I walk into their office, they’re always there to help me, and they’re great in terms of providing support. Dom & Tom have really great developers that work at a very high level and yet are able to translate their technical knowledge into lay business terms.

What advice, if any, would you give a future client of theirs?

Try to be personally involved in the project and let them know about your vision for the product. That’s super important when working with any shop, but especially so when you want it to be a more collaborative process. They really need to have access to all the detail you can give them, so they can brainstorm and come up with creative solutions.

BACKGROUND

Introduce your business and what you do there.

I’m the president of operations of Future Design Controls. We provide advanced temperature and process control, recording, and operator interface products. We offer both standard and custom OEM solutions for industrial, medical, and scientific equipment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dom and Tom?

We needed to create a new look and feel for our website, as well as a workflow that works well for our current and target customers.

SOLUTION

What was the scope of their involvement?

Dom and Tom designed and launched our new website. The team had an extensive set of meetings to learn more about our business and our customers, and why people choose us over our competition. This process happened before we even discussed the website.

What is the team composition?

We worked with 2–5 teammates from Dom and Tom.

How did you come to work with Dom and Tom?

We found them through an online search. We chose them because they were a great culture fit and their company values aligned with ours.

What is the status of this engagement?

We worked together from April–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in web traffic and utilization of our online quote tool, as well as positive feedback from existing customers. Our average new customers increased from 9 to 14 per month.

How did Dom and Tom perform from a project management standpoint?

Dom and Tom was very professional, quick to respond, and professional at every turn. We communicated via virtual meetings.

What did you find most impressive about them?

We were impressed by how attentive the team was. They really followed through on what we needed, unlike other providers who wanted to tell us what we wanted.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Owner of Sexy Dashboards.

Describe what your company does in a single sentence.

Sexy Dashboards creates action-oriented, beautiful dashboards of your marketing and sales data to help you see the big picture and make data-informed decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dom & Tom to accomplish?

Mobile App

SOLUTION

How did you find Dom & Tom?

Referral
Why did you select Dom & Tom over others?

Referred to me

How many teammates from Dom & Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I collaborated with Dom & Tom on a research publishing app for a nonprofit. They built the app and supported its maintenance, optimization, and new feature additions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased the engagement on the "Key Takeaway" feature of the app, the most important research digest, by 66% with the optimization changes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The developers were able to quickly respond to our requests and make the updates we needed. They were even able to create code customizations to improve tracking that I've struggled to get implemented with other agencies.

What was your primary form of communication with Dom & Tom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The technical capability at Dom & Tom is incredible. They have a truly talented team of tech folks who also understand the business and user experience side, so communication is quick and clear, and their solutions and ideas are elegant and effective!

Are there any areas for improvement or something Dom & Tom could have done differently?

No, very happy with them!

BACKGROUND

Please describe your company and position.

I am the Director, Marketing of a nonprofit company

Describe what your company does in a single sentence.

Patient advocacy and research organization to end Alzheimer's.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dom & Tom to accomplish?

• Create an app
• Engage communities around research

SOLUTION

How did you find Dom & Tom?

Referral

Why did you select Dom & Tom over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Dom & Tom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Science Hub app, custom designed for the needs of the field.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Downloads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, responded on time and were nimble during times of financial uncertainty.

What was your primary form of communication with Dom & Tom?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their ability to deliver quickly

Are there any areas for improvement or something Dom & Tom could have done differently?

More strategic insight and guidance on how to evolve the app based on others in the field.

BACKGROUND

Please describe your company and position.

I am the Head of IT of Really Useful Group Ltd

Describe what your company does in a single sentence.

We are a theater licensing company representing the works of Andrew Lloyd Webber

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dom & Tom to accomplish?

Provide hosting and support for our CRM

SOLUTION

How did you find Dom & Tom?

Referral

Why did you select Dom & Tom over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Dom and Tom were able to host and develop our CRM when we needed to change provider.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Dom and Tom were able to keep our old CRM functioning make changes to the code, even when it wasn't really their core business

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always quick to respond and resolve issues.

What was your primary form of communication with Dom & Tom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are friendly and approachable and always happy to help

Are there any areas for improvement or something Dom & Tom could have done differently?

There was nothing they needed to improve on.