Digiruu

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Envision Digital Ltd., a mobile app marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiruu?

We were trying to improve our visibility and increase the number of leads to our business.

SOLUTION

What was the scope of their involvement?

Digiruu helped us make our website cleaner and better in terms of its performance. They got us up and running on WordPress and gave us access to a great theme. The team also helped us with our contact form, blog functionality, and multi-page variations. 

What is the team composition?

I only worked with Aman (Founder). 

How did you come to work with Digiruu?

I’ve known Aman for a while now, and he’s a trusted colleague in the industry. I chose to work with Digiruu because I knew that they would do fantastic work and that they would do what I needed them to do.

How much have you invested with them?

We spent £10,000 (approximately $13,500 USD).

What is the status of this engagement?

We worked with them in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website that they provided me is performing better than my previous one in terms of SEO and lead conversion. 

How did Digiruu perform from a project management standpoint?

It was a fairly quick project. They were very communicative throughout the whole process, and the briefing process at the start was fantastic. They also met deadlines and expectations. 

What did you find most impressive about them?

The speed and professionalism with which they undertook the project were impressive.

Are there any areas they could improve?

No, they did everything according to our expectations. 

Do you have any advice for potential customers?

Give them as much information as you possibly can around your goals and objectives, and Digiruu will implement them flawlessly.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Amore Pizzeria, a restaurant and bakery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiruu?

I needed someone to develop a mobile app that would enable our customers to place orders for delivery. I wanted the user experience to be second to none. I also wanted simplicity without all of the bells and whistles.

SOLUTION

What was the scope of their involvement?

Digiruu developed our native iOS and Android mobile apps from scratch. The most important feature I needed was Apple Pay, which they managed to integrate. If users don’t have Apple Pay, they can pay with a card, which is super simple to use. 

We plan to add other functionalities. We’re now launching the Android version.

What is the team composition?

I have one point of contact, Aman (Founder), who handled the project from beginning to end. He knew how important it was for me to have the right product. He was relentless in making sure everything was working perfectly, even during the lockdown. We’ve done countless tests and changes.

How did you come to work with Digiruu?

I looked for a company for quite a while. Aman was the only one that was professional enough to reply to my emails and then come and see me. He sat down with me to find out exactly what I wanted. He really took the time to understand what I wanted before we started doing anything.

How much have you invested with them?

I’ve spent £20,000 (approximately $25,100 USD). It’s the easiest money I’ve ever spent in my life.

What is the status of this engagement?

We started working together in November 2019. I’m never going to stop working with them — I’m a customer for life.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I wanted the simplest app possible, and that’s what they delivered. The end product is amazing. They have completely changed my entire business model. Due to COVID-19, we only do deliveries; I am so happy with the app that we’re now going all-in, and customers can only order through the app. The ordering experience is so amazing. The benefits include lower prices and amazing service. Customers have been telling me it’s the best and simplest app they’ve ever used to order pizza, and we’re competing with other well-known pizza delivery apps.

On the first day of launch, we got a lot of orders. We gave so many refunds because we couldn’t handle the demand of the orders coming through the app. After one month, 35% of my sales are coming through the app, and this is just iOS alone. We’re collecting more money through the app than what we were doing one year ago, through the normal business. The average spend per customer is a lot higher on the app. When the customer orders on the phone, the average spend is £20 (approximately $25 USD); on the app, it’s £28 pounds (approximately $35 USD). In a month, I’ve already paid for almost half of what I paid for the app with the additional sales I’m getting.

How did Digiruu perform from a project management standpoint?

Aman’s communication skills are amazing. He has adapted to my communication preferences, including text and phone calls. He keeps me up to date with everything that is going on. Even the invoicing is so professional and straightforward. We have built a good relationship during the lockdown. 

No matter what Aman says, I go with it. I know the quality he provides to me. If there’s something that needs to be fixed, he sticks with it until it’s fixed. They anticipated possible obstacles that I’d never thought of. Everything is documented and managed well. I give them a 20 out of 10.

What did you find most impressive about them?

Communication is the biggest strength of the company. Aman really tries to understand what we want and delivers on it.

Are there any areas they could improve?

No, I have received such good value from him. Whatever price he says, I will go with, because I know what kind of value he brings to the table. Even during the lockdown, he’s been flawless.

Do you have any advice for potential customers?

Don’t look; just book. Don’t bother investigating, and whatever they quote you, just accept it. The product they’ll deliver is going to give you so much value. His app has turned my company into a multi-million-pound company. That’s how good he is. His communication skills are second to none.

BACKGROUND

Please describe your company and your position there.

I'm the CEO & Founder of Apptuitive, an app marketing agency. I oversee all business operations and client comms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digiruu?

We look to Digiruu for all of our app development needs. Whether our clients have a simple app idea that's ready to start development or a fully fleshed out product that's venture backed - the Digiruu team handles all of it.

What were your goals for this project?

Our goals when it comes to app development, is to build amazing quality apps and experiences that speak for themselves. It's also to communicate with clients effectively and with the utmost care.

SOLUTION

How did you select this vendor?

We chose Digiruu as our app development vendor because the founder, Aman Birdi, is the best in the industry. He knows his stuff inside out and isn't afraid to tell his clients the truth. Which is a quality that's extremely important to me. His team is also extremely reliable and has a track record of creating seamless digital solutions.

Describe the project in detail.

Digiruu is responsible for all app development needs (iOS & Android) start to finish. We don't have the technical skillset or know-how when it comes to development but the Digiruu team knocks it out of the park every time.

We're kept in the loop with every decision and we know what exactly is going on at all times. The team is detail-oriented from fleshing out app ideas, UX/UI, QA, and more. They're one of the best end-to-end solutions available these days.

What was the team composition?

We work with Aman and his tight knit development team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The most ideal outcome is a great app that provides a beautiful experience and is technically sound. All of the projects we've worked on and will continue to work on showcase those qualities. We get the most bang for our buck with Digiruu and wouldn't work with anyone else!

How effective was the workflow between your team and theirs?

Extremely effective. They know the right questions to ask, are cognizant of our schedule, and go above and beyond to make sure we're happy and then some.

What did you find most impressive about this company?

The customer service, quality of the work, and pricing set them apart. I could go on for hours about how they're the superior option when it comes to app development but you need to experience it to believe it.

The development space is very shady and heartless but you won't get any of that with Digiruu. The company genuinely cares for its clients and goes the extra mile to make sure they're delivering amazing solutions.

Are there any areas for improvement?

None!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of a travel platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiruu?

We were working with a rally organizer in Vancouver and hoped to onboard about 200–250 individuals for their event. They’ll use the app to navigate the journey on the day of the event.

I was at the concept stage when I reached out to Digiruu. Initially, I consulted them to discuss how to design the app and bring it into the market. The role they played in the project was discussing design concepts with me, understanding our goals and business, and building a product roadmap.

SOLUTION

What was the scope of their involvement?

Initially, we facilitated several business meetings. My immediate concern was getting design prototypes in front of users and investors to get some early feedback. One of their first deliverables was a set of clickable prototypes.  We walked through the customer journey, from when they sign up for the app to how they’re able to navigate the platform. We needed to understand, as a business, how we will be delivering value to that consumer. Going forward, the intention was to go straight into the build and create our MVP.

The concept of the app is for users to plan and execute a road trip with significant ease. So, if users want to enjoy the road and don’t know where to go a drive, it’s a nice way to calculate your journey for you while keeping key points of interest along the way. The separate arm of that helps facilitate group rides, which is the feature that the rally organizer wanted to use.

What is the team composition?

I predominately interacted with the individual who owns Digiruu. Although, he was working with two people on his side including a designer and someone from the tech team.

How did you come to work with Digiruu?

I knew them from a previous role. We both occupied a WeWork space in London, and we met through that community. We didn’t interact too much at that point, but they were always very friendly. When this project came about, I remembered Digiruu, and thought I should reach out and see what they’re capable of and whether we could work together.

I chose them because they were incredibly enthusiastic. They over-delivered and kept their promises. If they said they were going to do something, they always delivered on time. They went out of their way to understand the ins and outs of the project.

How much have you invested with them?

I’ve spent roughly £10,000 (approximately $13,000 USD).

What is the status of this engagement?

We started working together in February 2020, and we’re still working on it. They delivered the first part of the project in May, but right now, the project is paused because of the pandemic.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When I received the feedback on the design, they incorporated everything. I did not want to be too prescriptive when it comes to the design, so my specifications were more high-level. I said that I wanted the users to feel a certain way when they access the app, and this is kind of how the end result should be, but I let them figure out how they would deliver on it.

They were incredibly creative with some of the concepts they pitched to us. It was amazing to see that. They always presented lots of options. So when it came down to designing the logo, we went through 8–10 iterations. They were always responsive to the feedback I gave them and they were always open to the insights that came from users. In that way, it was very collaborative. Given that we never met face-to-face, it was really nice working with them.

How did Digiruu perform from a project management standpoint?

If I had any questions, I had a Slack group where I could fire off a question to anyone and they would respond very quickly. It was really useful. We also had a Trello board that we managed together.

Managing the project isn’t always easy, especially when there are difficult stakeholders like me. I changed my mind frequently, but they managed the project very well. They were incredibly well-organized, and everything we discussed was put onto the Trello board as an action. They were polite, but firm. We had regular catch-up calls to make sure we were on top of things. They really kept the project on track, which is brilliant.

What did you find most impressive about them?

The dedication they put into the project was impressive. I’ve worked with UX/UI consultants before that are great at what they do, but they lack passion for the project or product. When working with Digiruu, they really got into the mindset of the user, and they never stopped presenting ideas.

At one point, I had to put together a pitch deck. It was outside of the project scope, but I needed to talk to them about potential monetization methods. They spent several hours on the phone with me discussing how I could do that in the app. That was really helpful and it went above and beyond the expectations for the project. Their passion really sets them apart.

Are there any areas they could improve?

This is probably unique to me, but since I’ve worked in tech, I would have liked to understand the architecture of the app a bit more. I’d like to understand the technology and toolkit they were going to use to deliver the product. I did get that information initially by digging a bit deeper. I think that would have been useful for me to know, but I don’t know if other clients would care as much.

Do you have any advice for potential customers?

I wouldn’t hesitate to recommend them. They’re always willing to go the extra mile, so just be willing to work collaboratively with them.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Where’s My Lemonade?, a nonprofit book company. My business partner and I wrote and edited a book that has to do with mental well-being and got about 17 different authors to write a chapter. 

We got it all ready and are selling it completely in support of the Mental Health Foundation which is a charity based in the UK. All our profits are going to go to them.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiruu?

We have no knowledge when it comes to technology, but we knew that it was important to have our presence online. We needed someone to sort out our website, help us with our branding, and do email automation, among other things.

SOLUTION

What was the scope of their involvement?

First, we did a workshop with the CEO so he could get to know our company and what we were looking for. He sorted everything for us. Digiruu helped us with branding. They also assisted with email automations, copy, and messaging, and they did the whole website as well.

When it came to the website, all we gave the CEO was the book and he took it from there. In terms of creativity, he did everything himself. Additionally, the team helped with our social media posts too. 

What is the team composition?

We were in touch with the CEO. 

How did you come to work with Digiruu?

We read Clutch reviews, and Digiruu has a good Instagram presence. I got a recommendation for them as well because they did some work for a friend of a friend. I was really impressed and they were based in London, too.

How much have you invested with them?

We spent $12,000.

What is the status of this engagement?

We worked together from April–May 2020. The project took 4–5 weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were super happy with their work. Everyone is really impressed with the website because it looks super professional, and the branding really stands out. We were a bit lost with how to do our social media posts and they were good with that. Our posts are getting a lot of attention. They made our brand more relevant during this time. We’ve gotten good traction so far.

How did Digiruu perform from a project management standpoint?

We communicated via email, phone calls, Skype, and Zoom calls. Everything was online because of the lockdown. The CEO was really nice.

What did you find most impressive about them?

The quality of how Digiruu’s CEO communicates and deals with his clients is impressive. He’s really personable and friendly. He completely got the image we were going for. We gave him free rein over how to do the website and we didn’t have to tell him much. 

The design and everything about it was awesome. He was really easy to work with. We didn’t have to give him a lot of direction, which meant less stress.

Are there any areas they could improve?

No, none that I can think of. We couldn’t be happier.

BACKGROUND

Introduce your business and what you do there.

We’re an advice service for tenants who experience housing trouble, like when a landlord is neglecting to repair the property. We get tenants in touch with lawyers who fight the case for them on a no-win, no-fee basis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiruu?

We were seeking web development and marketing solutions.

SOLUTION

What was the scope of their involvement?

Digiruu provided an array of business and marketing services. They conducted market research to determine the best business strategy for us. They delivered our company’s branding from logo to web design. They created our WordPress website and set up our G-Suite.

What is the team composition?

I just worked with Aman (Founder, Digiruu).

How did you come to work with Digiruu?

I came to know Aman because his business is in the same building as mine. He reached out to me, and we met for an initial discussion. He told me his plan and vision. While he wasn’t the cheapest option, I went with him because I felt that he really understood my business.

How much have you invested with them?

We spent a little over $12,000.

What is the status of this engagement?

We started working together in June of 2019 and wrapped up in August of the same year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to their work, we’ve already made back the money we invested in our digital presence. They delivered a website that’s enjoyed an increasing number of clients. The website is built very well, so it adds credibility to our very new business, which we appreciate. We’re looking forward to advertising initiatives on Facebook and other social media.

How did Digiruu perform from a project management standpoint?

They were great with project management. They set up a Google Drive folder and Slack with us, so they responded in real time to our requests. All goals were outlined in a single document, which made it easy to track project progress. It was a really slick operation.

What did you find most impressive about them?

I’d highlight their branding skills. Aman went above and beyond to ensure that he was delivering a design and brand that really fit my business. He was flexible and accommodating of my demands.

Are there any areas they could improve?

No, I don’t think so. They’re doing really well.

Do you have any advice for potential customers?

Do your research before you meet them, so you come prepared. You can get the most out of the engagement by being knowledgeable of your own industry.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a travel clinic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiruu?

We had a web presence, but the website that I’d designed wasn’t really capturing what we did or showcasing our services very well. We wanted an upgrade that would look professional and give us a really good web presence.

SOLUTION

What was the scope of their involvement?

Digiruu completely redesigned our website. Other than our existing logo, which they incorporated into the site, they changed everything graphically. They restructured the site; it was a complete transformation. I believe the team added SEO and PPC aspects as well. 

What is the team composition?

I was just working with Aman (Founder, Digiruu). 

How did you come to work with Digiruu?

I saw some of their work on Instagram.

How much have you invested with them?

It cost £10,000 (approximately $12,800 USD). 

What is the status of this engagement?

I started with them this month, and it was done within the month. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are getting more visits. People are also spending longer amounts of time on the site, so the bounce back is less.

How did Digiruu perform from a project management standpoint?

They were really good. Aman really listened to what I wanted and got what vibe I was going for. I didn’t have to chase them to find out what was going on; they were really on the ball and kept me updated.

What did you find most impressive about them?

From start to finish, they were really professional. I’m not very good with technology, but they were great at explaining things and breaking it down for me, so that I knew what they were doing. Sometimes, when you’re dealing with a company that works in a skill that you don’t really know, it can be really intimidating; however, Digiruu was very personable. They provided really good customer service.

Are there any areas they could improve?

No, there’s nothing I can say that needs improvement. 

Any advice for potential customers?

Be really clear and concise about what you want so that they can see what page you’re on, and then they can work with that.

BACKGROUND

Introduce your business and what you do there.

I am the director, owner, and founder of Mental Wealth Matters, an organization that promotes mental health and emotional self-care.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiruu?

I wanted them to set up my website and get it up and running.

SOLUTION

What was the scope of their involvement?

They set up a video call and explained what I needed to give them to build my website. They did a fantastic job walking me through everything so they could build my site.

What is the team composition?

I worked with about three members of Digiruu.

How did you come to work with Digiruu?

I had a conversation with one of them on the phone, and I could tell how accessible they were. As a mom of two young children, I needed that ability to work around my schedule, and Digiruu was able to do that.

How much have you invested with them?

It cost about £10,000 (approximately $13,000 USD).

What is the status of this engagement?

I had a very tight deadline, I didn’t expect the website to be needed as quickly as it was. They started and finished building the website in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

While I have no metrics yet, colleagues and clients that have used the site so far have given me really good feedback.

How did Digiruu perform from a project management standpoint?

I can’t recommend them enough from a project management standpoint. I gave them a short timeline, and they delivered a site better than my wildest expectations. I was blown away by their work.

There was never a time that I wasn’t able to communicate with them. Between their app where I could get information or leave questions and video calling, Digiruu was always accessible.

What did you find most impressive about them?

They really listen and they understood what my goals were. Nothing seemed too big for them. For instance, they figured out my logo in less than an hour.

Are there any areas they could improve?

It would be really hard to think of how they could possibly improve. I cannot stress how beautifully they delivered my vision.

Do you have any advice for potential customers?

Allow them to deliver your vision and trust them—they will deliver. Everything I said to them, they put it all into my website.

BACKGROUND

Introduce your business and what you do there.

I am the director and founder of Bubboo. We have an app for children and parents that has free children’s books where users can upload photos of family, friends, and caregivers. The user puts them into the storybook to help children recognize their faces in a fun way. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiruu?

I needed help with developing the app. 

SOLUTION

What was the scope of their involvement?

Digiruu built the app on iOS and now maintains it. They also found an illustrator that took care of the illustration for me. All I did was bring across my idea of what I wanted to do, and they coordinated the whole thing from start to finish. They built the app from scratch and also did the testing. 

What is the team composition?

I worked mainly with three people, including an illustrator, the developer, and Aman (Founder, Digiruu).

How did you come to work with Digiruu?

They were recommended to me.

How much have you invested in them?

I have spent between £20,000–£25,000 (approximately $26,000–$33,000 USD)

What is the status of this engagement?

The project began in August 2017 and is ongoing. They have maintained my app through upgrades.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Aman is very good and quite forward-thinking; he knows what to do, how to do it, and what is new. I think he does a lot of research, which makes him very good at what he does.

How did Digiruu perform from a project management standpoint?

Digiruu handles all project management. Throughout our collaboration, any time I give them feedback or a task to do, they always get it done straight away. Aman provided me with near-daily updates throughout the project before going live. With maintenance, if there is an upgrade we need or anything that I have noticed, I let them know straight away, and they fix it.

What did you find most impressive about them?

They help single-person operations and small businesses just starting out and don’t charge high prices, which is what I needed. A lot of the bigger companies I did go to were a lot more expensive because their focus was more on medium to large companies.

Are there any areas they could improve?

I don’t really anything negative to say about Digiruu. We still have quarterly catchup meetings around what we can do next.

Do you have any advice for potential customers?

I’ve been really happy with them.

BACKGROUND

Introduce your business and what you do there.

I’m a co-director of Workkle, a job board website. We’re trying to get into the market, or rather to build up a different type of job search functionality. It’s slightly unique, in the sense that we looked at candidates’ personalities, motivations, and culture fits toward positions. Employers have the option to actually set their requirements on what type of personality they want at the end. We provide a dashboard listing the candidates we recommend that would suit the company. It’s almost like a dating match website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiruu?

I went to them for web development.

SOLUTION

What was the scope of their involvement?

Digiruu has developed our platform. Part of the website includes an algorithm that’s key to what we want to do. They broke the scope of work down into chunks so the project could be managed quite easily. The development team was pretty on point and discussed with me what they thought would and wouldn’t work, which I appreciate since I didn’t want people who just said yes to my ideas.

Their team has a lot of experience in landing page design, which is something I wanted them to drive. I gave them examples of websites I liked, and they came back with one I was really impressed with. I didn’t need many changes done to it. Digiruu used WordPress for creating the landing page and it has some cool features including popups and a storytelling layout that shows our information. I don’t know whether it was a custom-made theme or not. I just wanted something slick and to the point, and I think Aman (Founder, Digiruu) got the requirements correctly.

There’s no SEO or PPC involved yet. Based on Aman’s advice, we’re going with a free version of the website at the moment to try to build up the brand. We’ll probably engage with Digiruu again to get a payment platform integrated.

How did you come to work with Digiruu?

I heard about Digiruu through my wife, who has an app that she built with them. She gave me some great feedback about them, so I thought we’d give it a go. I talked to other vendors about the project, but I liked how Digiruu worked and handled things with my wife. It’s not easy to run a project like this while also working fulltime, but they not only motivated me, they also were always pushing for success. It was almost like having a fitness instructor but in a development sort of manner. I liked that style and it was exactly what I needed.

How much have you invested with them?

We received £32,000 (approximately $42,037 USD) of funding. There was an additional £2,000 (approximately $2,627 USD) spend on top of that.

What is the status of this engagement?

I started talking with them in 2018 and we had an initiation workshop. We had to go through a process in order to get funded, and that took quite a few months. Once our funding was approved, we started the design work in November 2018. The work was completed by May or June 2019. There were a lot of bugs and a lot of things we needed to do enhance, so we’ve asked for a redesign on the landing page.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a bit early for me to say, and I can only compare the website with others I’ve seen. The landing page’s quality—which is a big buy-in for customers—is looking great now, as the previous one was a bit boring. I was open and honest about what I wanted, and Aman quickly understood what we were after. The reason it may not have been right at the start is that I was new to startups and making websites. I think I’ll know how to give requirements a bit better going forward.

The website has a three-step user flow for building a profile and taking an assessment at the end of it, and there’s a dashboard for employers to see accumulated results. I like how it flows, but I’m sure there are future enhancements we’ll require.

How did Digiruu perform from a project management standpoint?

Aman took the lead as project manager, serving as a conduit between requirements and getting the build done. I can’t speak more highly of him. He was constantly badgering us, which I loved, and kept us updated with status reports and telling us what he needed from us. He was almost always communicating on a daily basis, even just to say good morning. The constant communication was appreciated, and I think he realizes that. We used Slack for all communication and document sharing. We could always go back there and settle any arguments.

What did you find most impressive about them?

I liked the workshop he used to engage us at the start. We were actually driving out requirements in that session, and they documented it all. Aman understood the concept straight away without having to ask too many questions. He went over and above what he should’ve done, and that’s been great.

Are there any areas they could improve?

There was a moment when Aman was a bit quieter, possibly busy with other projects. He’s upfront and honest, though, and told me that he was taking a step back from his operational role as head of the company and focusing more on the customer service part. I guess it was a bad thing initially, but he’s made it into something positive. We’ve had our ups and downs about the requirements, and we challenge each other, but that’s fruitful for the partnership. Otherwise, if we always said yes or no, it wouldn’t work. I’ve worked in project management before and I appreciate their passion. It’s exactly what we need to drive projects forward.

Do you have any advice for future clients of theirs?

It’s important to set requirements at the start and be very specific. Clients have to understand what they want and be as open and honest as possible. In financial terms, Aman had an almost agile approach, allowing us to get pieces of the website built, tested, and deployed as funding trickled in. We basically had milestone-based payments.