What evidence can you share that demonstrates the impact of the engagement?
When I received the feedback on the design, they incorporated everything. I did not want to be too prescriptive when it comes to the design, so my specifications were more high-level. I said that I wanted the users to feel a certain way when they access the app, and this is kind of how the end result should be, but I let them figure out how they would deliver on it.
They were incredibly creative with some of the concepts they pitched to us. It was amazing to see that. They always presented lots of options. So when it came down to designing the logo, we went through 8–10 iterations. They were always responsive to the feedback I gave them and they were always open to the insights that came from users. In that way, it was very collaborative. Given that we never met face-to-face, it was really nice working with them.
How did Digiruu perform from a project management standpoint?
If I had any questions, I had a Slack group where I could fire off a question to anyone and they would respond very quickly. It was really useful. We also had a Trello board that we managed together.
Managing the project isn’t always easy, especially when there are difficult stakeholders like me. I changed my mind frequently, but they managed the project very well. They were incredibly well-organized, and everything we discussed was put onto the Trello board as an action. They were polite, but firm. We had regular catch-up calls to make sure we were on top of things. They really kept the project on track, which is brilliant.
What did you find most impressive about them?
The dedication they put into the project was impressive. I’ve worked with UX/UI consultants before that are great at what they do, but they lack passion for the project or product. When working with Digiruu, they really got into the mindset of the user, and they never stopped presenting ideas.
At one point, I had to put together a pitch deck. It was outside of the project scope, but I needed to talk to them about potential monetization methods. They spent several hours on the phone with me discussing how I could do that in the app. That was really helpful and it went above and beyond the expectations for the project. Their passion really sets them apart.
Are there any areas they could improve?
This is probably unique to me, but since I’ve worked in tech, I would have liked to understand the architecture of the app a bit more. I’d like to understand the technology and toolkit they were going to use to deliver the product. I did get that information initially by digging a bit deeper. I think that would have been useful for me to know, but I don’t know if other clients would care as much.
Do you have any advice for potential customers?
I wouldn’t hesitate to recommend them. They’re always willing to go the extra mile, so just be willing to work collaboratively with them.