CUT THRU Branding Agency

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Like Family. Like Family specializes in supporting people experiencing loneliness or social isolation for reasons like disability, illness, or ageing, by building lasting friendships, participate in the community and work towards their independence. It is an NDIS-approved platform that provides social support and non-medical support services through hand-picked Support Workers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

We needed to complete a full rebrand. This was a difficult challenge because we needed to find a name that resonated with the services we offer, something that could be scalable as we expand our services nationally and internationally.

SOLUTION

How did you select this vendor?

The agency was recommended by another business who had previously engaged with Cut Thru.

Describe the scope of their work in detail, including any steps and the final deliverables.

Cut Thru helped us from beginning to end. Firstly, they empathised with our difficult challenge of rebranding. They took it on, and made the project as seamless and engaging as they could. They owned;

• user research
• design
• collateral
• colour recommendations
• brand persona
• copyright

How many people from the vendor's team worked with you, and what were their positions?

We mainly worked with Jonathan, and his designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We landed with a rebrand that we love! There were times where we thought, we would never find the right business name. Since the rebrand, we have received great feedback about our new name and brand, we are very happy!

Describe their project management style, including communication tools and timeliness.

Jonathan and his team are very proactive and collaborative. As a founder, we never worried about not knowing the status of the project. They were always including us in comms and gave us a roadmap to give us visibility on deliverables.

What did you find most impressive or unique about this company?

Their ability to forge a strong relationship with our company and our employees.

Are there any areas for improvement or something they could have done differently?

No, honestly we have engaged many agencies in the past and this was a great experience.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a search engine optimization and PPC agency for small businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

Our agency needed a branding partner for a B2B client of ours. We hired them to do a complete brand revamp. Our client was in a sea of sameness, so we wanted to identify where the opportunity was in the market to stand out.

SOLUTION

How did you select this vendor?

We found four companies who were all referred to us and went through multiple rounds of vetting before choosing to work with Cut Thru.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, they did a competitive analysis to identify where our client and everyone else was positioned in the market. They interviewed internal employees and management to understand the culture. Then they interviewed our client’s customers to identify our client’s strengths and weaknesses, their biggest competitors, and the priorities of the customers. All of this research was presented to us and then used to inform the brand guidelines and brand messaging.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the project, we were able to create a consistent look and feel across all marketing assets from the website to ad creative. More importantly, we could feel confident in that look and feel as giving us a unique position in the market that would stand out and resonate with our target market.

Describe their project management style, including communication tools and timeliness.

We had milestone meetings over Zoom video calls, and most in between communication took place via email.

What did you find most impressive or unique about this company?

Their holistic knowledge of marketing and their data driven approach to creating a brand.

Are there any areas for improvement or something they could have done differently?

There was a tiny bit of disorganization that was mostly felt at the beginning of the engagement, but it did not take away from our overall satisfaction with the project.

BACKGROUND

Please describe your company and position.

I am the director of Gunibina

Describe what your company does in a single sentence.

we make documentary films

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU Branding Agency to accomplish?

• GET OUR COMPANY OUT THERE

SOLUTION

How did you find CUT THRU Branding Agency?

Referral

Why did you select CUT THRU Branding Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from CUT THRU Branding Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CUT THROUGH WERE GREAT, JONO BRINGS BRANDS TO LIFE!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

WE RETHOUGHT OUR COMPANY MISSION, AND CLIENT PERCEPTION

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YES, JONO IS FANTASTIC,

What was your primary form of communication with CUT THRU Branding Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

Jono really understands the media environment.

Are there any areas for improvement or something CUT THRU Branding Agency could have done differently?

Yes,

BACKGROUND

Please describe your company and position.

I am the Ceo of LNB contracting Corp

Describe what your company does in a single sentence.

Nyc luxury General contractor 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU Branding Agency to accomplish?

• Rebranding

SOLUTION

How did you find CUT THRU Branding Agency?

Online Search

Why did you select CUT THRU Branding Agency over others?

Company values aligned

How many teammates from CUT THRU Branding Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cut thru - Provided each phase in great details and easy to understand the process

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased website / social media views - 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cut thru delivered as expected - from the first initial meeting everything was described in such details that made the whole process easy. 
each phase was described well and a detailed video was delivered for an easier understanding for me and my team.

What was your primary form of communication with CUT THRU Branding Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Everything was explained in great details , it made everything easier. They understood our needs, and it felt as if they were already a part of our team.

Are there any areas for improvement or something CUT THRU Branding Agency could have done differently?

We were very satisfied with the process.

BACKGROUND

Please describe your company and position.

 I am the Founder and Director of an HR consulting firm.

Describe what your company does in a single sentence.

Human Resources Consulting and Advisory Services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU Branding Agency to accomplish?

• Branding Strategy
• UX Design

SOLUTION

How did you find CUT THRU Branding Agency?

Online Search

Why did you select CUT THRU Branding Agency over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from CUT THRU Branding Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

•  Internal Survey
• Positining Workshop
• Sitemap & UX Workshop
• Website Template Selection

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Crips and well differentiated brand positioning and messaging docuemnt that our business was already using to pitch a new client within a week of our website UX workshop.
•  Fully customised website wireframe strategically aligned with brand positioning, underpinned by best practice conversion principles and methodologies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very fast, on budget, on time delivery. 
• Very high response rate.
• Highly flexible delivery without compromising core methodologies or quality.

What was your primary form of communication with CUT THRU Branding Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

• The level of intellectual, subject matter and technical breadth and depth coupled with the highest level of customer focus delivers what your business really needs. 
• Highly strategic approach linked to operational excellence and practical execution, which is a rare combination in the market.
• This agency thinks broader and bigger than any other provider, their advice is sound, tested, and their solution is right sized to your business.

Are there any areas for improvement or something CUT THRU Branding Agency could have done differently?

Nothing comes to mind, we were very impressed by their level of engagement and attention we received, and the deliverables were put to use immediately. The best agency we have ever worked with.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Jena SA, a tech company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CUT THRU Branding Agency?

We needed help with our branding.

SOLUTION

What was the scope of their involvement?

CUT THRU Branding Agency helped us with our branding, including our name, logo, messaging, assets, and brand guidelines.

What is the team composition?

We worked with 2–5 teammates from CUT THRU Branding Agency.

How did you come to work with CUT THRU Branding Agency?

We found them through an online search and Clutch. We chose them because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?
We worked together in December 2024-June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received positive external feedback on the branding. CUT THRU Branding Agency has delivered quality work within budget and on time.

How did CUT THRU Branding Agency perform from a project management standpoint?

CUT THRU Branding Agency’s project management has been very professional. We communicate via virtual meetings.

What did you find most impressive about them?

CUT THRU Branding Agency has a great understanding of our needs and has an amazing designer.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m an executive of Playground 21, a consumer products and services company. We create meaningful offline connections and fun for couples and their friends.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CUT THRU Branding Agency?

We needed help creating cohesive branding for a card game, including designing physical cards and a theme.

SOLUTION

What was the scope of their involvement?

CUT THRU Branding Agency has been responsible for naming the game, cards, box design, logo, and game elements. They’ve also created the tone of voice, essence, and personality of the brand.

What is the team composition?

We’ve worked with 2–5 teammates from CUT THRU Branding Agency.

How did you come to work with CUT THRU Branding Agency?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, and were responsive and innovative in their approach. 

What is the status of this engagement?

We started working together in June 2025 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CUT THRU Branding Agency has delivered the product, messaging, personality, and naming. We’ve received positive informal feedback on the naming and card designs. One person said, “Really cool box design. I love the name; it’s a very quirky, eye-catching chicken.”

How did CUT THRU Branding Agency perform from a project management standpoint?

CUT THRU Branding Agency delivers on time and is very professional. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

CUT THRU Branding Agency has completely unique ideas. They’re responsive to feedback and up-to-date with the best marketing practices. The team is also very efficient and knowledgeable in using AI. Jono is smart, highly organised, motivated, energetic, and worldly. He had his finger on the pulse. 

Are there any areas they could improve?

Our branding needs were quite unique and at times this meant we needed to communicate and clarify points. At times this could have been done earlier. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Riggle, an IT company. We automate website copy creation and A/B testing, helping businesses optimize their sites efficiently while saving time.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CUT THRU Branding Agency?

We needed help with branding.

SOLUTION

What was the scope of their involvement?

CUT THRU Branding Agency has walked us through our product and suggested different things. Their main deliverables have been product recommendations.

What is the team composition?

We’ve worked with one teammate from CUT THRU Branding Agency.

How did you come to work with CUT THRU Branding Agency?

We found them on Clutch. We chose them because they were a great culture fit and their company values aligned with ours.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working together in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CUT THRU Branding Agency has delivered better branding.

How did CUT THRU Branding Agency perform from a project management standpoint?

CUT THRU Branding Agency delivers on time. We communicate via virtual meetings.

What did you find most impressive about them?

Their availability is impressive. CUT THRU Branding Agency took the time to truly understand our IT business and delivered sharp branding and copywriting that actually fit. Their product recommendations were thoughtful, strategic, and clearly informed by deep experience working with tech startups. Easily one of the best branding agencies we’ve worked with, especially for tech startups in Europe.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the CEO of Lingvomania

Describe what your company does in a single sentence.

English language school

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• To create a landing page
• To analyze ourselves from marketing perspective
• To help with naming

SOLUTION

How did you find CUT THRU?

Clutch Site

Why did you select CUT THRU over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• creating a framework
• creating landing page design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Did not launch a website yet, but soon we will

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was delivered on time

What was your primary form of communication with CUT THRU?

Email or Messaging App

What did you find most impressive or unique about this company?

• We appreciated their great knowledge of marketing
• Prompt with answers and help
• Exceptional responsiveness

Are there any areas for improvement or something CUT THRU could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of The Entourage

Describe what your company does in a single sentence.

We specialise on consumer services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• CUT THRU completely transformed our brand

SOLUTION

How did you find CUT THRU?

• Online Search
• Clutch Site

Why did you select CUT THRU over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from CUT THRU were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a professional services firm in Sydney, we struggled to clearly communicate our value. Their team ran a deep-dive brand audit, redesigned our website with new messaging and visuals, and gave us a cohesive system we now use across sales, proposals, and digital.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They made complex ideas easy to understand and turned strategy into confidence. Our leads increased by 40%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

   Their team ran a deep-dive brand audit, their team was impressive and they deliver on time

What was your primary form of communication with CUT THRU?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Highly recommend them to any service-based firm looking for expert branding.

Are there any areas for improvement or something CUT THRU could have done differently?

Nothing