CUT THRU Branding Agency

BACKGROUND

Please describe your company and position.

I am the Head of Brand & Marketing of a decorative lighting distributor.

Describe what your company does in a single sentence.

We’re an Australian importer and distributor of decorative lighting, supplying trade professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU Branding Agency to accomplish?

• Develop a new name, visual identity and messaging that distinguish us from another store and reflect our evolving business.
• Clarify our positioning as a design-led lighting importer and distributor dedicated to trade professionals.

SOLUTION

How did you find CUT THRU Branding Agency?

Online Search

Why did you select CUT THRU Branding Agency over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from CUT THRU Branding Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged CUT THRU to guide our rebrand, with a scope spanning brand strategy, positioning, naming, visual identity and messaging.
Key deliverables included refining our audience and value proposition using customer research, developing naming options aligned with our future direction, creating a contemporary, design-led visual identity, and establishing key messages and a tone of voice that communicate our curated lighting range, expertise and commitment to trade professionals.
These elements would come together in brand guidelines to support consistent implementation across our website, marketing and other brand touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project established clear brand positioning, an agreed name, and a cohesive visual identity and messaging framework, bringing strong internal alignment around our future direction. Our director was particularly impressed by the depth of research, the strategic thinking and the considered approach to name selection, which built confidence at each stage. These foundations provided a clear roadmap for rollout, with commercial outcomes such as trade registrations and enquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CUT THRU went above and beyond to meet our timelines, even when we were slow to respond or needed extra time to make decisions. They kept everything moving with regular phone and email check-ins, balancing gentle follow-ups with patience and flexibility. Their care for our business and commitment to getting the outcome right made us feel supported throughout the process.

What was your primary form of communication with CUT THRU Branding Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how deeply CUT THRU immersed themselves in our business. They took the time to understand our industry, clients, and ambitions, and translated that understanding into thoughtful creative work backed by clear strategic reasoning. Our director was particularly impressed by the depth of research and considered approach to naming. Combined with their personal attention and genuine care, it felt like an extension of our team.

Are there any areas for improvement or something CUT THRU Branding Agency could have done differently?

Nothing significant comes to mind. CUT THRU were attentive, flexible and proactive throughout the project. If anything, delays tended to come from our side, and they handled these with patience while keeping things moving. We’ve felt well supported at every stage.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Soliman Skin, a skincare startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CUT THRU Branding Agency?

We needed help with our brand strategy, messaging, logo, and visuals.

SOLUTION

What was the scope of their involvement?

CUT THRU Branding Agency is helping us build our brand strategy. We’re still working on the deliverables.

What is the team composition?

We work with one teammate from CUT THRU Branding Agency.

How did you come to work with CUT THRU Branding Agency?

We found them through an online search. I called them, and Jono (Founder) answered right away. He was super engaging, honest, and helpful.

What is the status of this engagement?

We started working together in February 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CUT THRU Branding Agency is helping us establish a cohesive, professional, and recognizable brand identity. The key outcomes include greater consistency across our website, social media, marketing materials, and overall brand presentation. The team is helping us communicate our services and values more clearly, positioning us as an established, medically led brand in a competitive market.
While we haven't formally measured the impact through specific KPIs, we've seen improvements in the quality of our brand presentation and our confidence in promoting our brand. Most importantly, the project has provided a strong foundation for future marketing initiatives and business growth.
Moreover, we've seen an increase in our team's alignment and preparedness to go to market. CUT THRU Branding Agency has helped us mold and shape our idea into a marketable brand. Jono has helped clarify our brand foundations and what we are.

How did CUT THRU Branding Agency perform from a project management standpoint?

CUT THRU Branding Agency has delivered on time. Jono is fantastic at meeting you where you are and continuing down the path. He's very easy to communicate with and provides timely responses. We communicate through virtual meetings.

What did you find most impressive or unique about them?

CUT THRU Branding Agency's portfolio of brands is impressive. Their presentations are engaging, and their method for building a brand and teasing things out is fun, rewarding, and insightful. Jono is great at extrapolating and packaging an idea that we might not have been able to pinpoint. He has a wonderful vision and works really collaboratively.
Another thing that stands out is how honest Jono is throughout the whole process. He feels just as invested as us in making our business work.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Doggy Dog World, a consumer products and services company. We’re building the leading pool and aquatic lifestyle brand for dogs. Our flagship product, PuppyDock, is the world’s first pool ramp designed specifically for dogs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CUT THRU Branding Agency?

We wanted to create a logo and style guide that reflected our brand. We also wanted to understand which messaging resonated with our customers to guide our marketing campaigns.

SOLUTION

What was the scope of their involvement?

CUT THRU Branding Agency helped us with logo creation, brand assets, and a style guide. They also helped us develop a meta campaign to test our messaging.

What is the team composition?

We worked with 2–5 teammates from CUT THRU Branding Agency.

How did you come to work with CUT THRU Branding Agency?

They were referred to me through a previous client.

How much have you invested with them?

Over $50,000

What is the status of this engagement?

We worked together from April–June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a logo and branding that we love. It reflects the tone and culture of our brand, and the messaging has been refined in surprising ways. Our initial intuition about what messaging would resonate with customers was not correct. CUT THRU Branding Agency tested this and revealed what truly resonates with our customers.We were in a phase where we didn’t have any sales yet, so we were early-stage and purely trying to refine our brand and messaging. Thanks to CUT THRU Branding Agency’s work, we were able to move forward with confidence in both the marketing materials and the messaging.

How did CUT THRU Branding Agency perform from a project management standpoint?

They were timely, communicated extremely well, were professional, and listened to our feedback. As a new company without experience in creating a brand, they explained all the stages of the process and were always happy to answer questions and explain why.

What did you find most impressive about them?

CUT THRU Branding Agency has a clear understanding of how to find the right message and brand style. They then communicate this and test it so that nothing is on faith or authoritative. Everything is tested and iterated through systems of transparent data collection. They’re meticulous, thorough, and evidence-based.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the head of operations at a property law company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU Branding Agency to accomplish?

We hired CUT THRU Branding Agency to help us develop and design our brand. We started with the founding team to design the brand feel and essence and develop artifacts for our brand to push into the public sphere.

SOLUTION

What was the scope of their involvement?

We asked them to develop our brand look and feel, tone of voice, and design elements that would be taken through to our brand launch. CUT THRU Branding Agency created the logo, brand guidelines, website, and merchandise assets, as well as other artifacts such as UI logos and devices.

What is the team composition?

We worked with 2–5 teammates from CUT THRU Branding Agency.

How did you come to work with CUT THRU Branding Agency?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

What is the status of this engagement?

We worked together from August–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to produce the items as part of our agreed list of deliverables with meetings that showed progress and allowed feedback. Since we started this brand from scratch, there was nothing to compare to, but our team was happy, and we received external feedback that thought the brand was striking while maintaining our professional look and feel.

How did CUT THRU Branding Agency perform from a project management standpoint?

We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

They were able to think outside of the box, try new things, and work through the design. We thought the brand tone and messaging work was done very well.
Are there any areas they could improve?

I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

I'm the Director of Brand and Creative at Netgain Solutions, a software company specializing in accounting and finance solutions, particularly for NetSuite users.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CUT THRU?

We needed help with a brand strategy and identity project to position Netgain as a leading provider of innovative solutions in the accounting and financial software space.

SOLUTION

What was the scope of work done?

We worked with CUT THRU on a brand strategy and identity project. The goal was to craft a cohesive brand narrative to elevate Netgain's visibility, credibility, and relevance in the marketplace. The project included the following:

- Research
- Brand audit
- Qualitative customer/staff interviews
- Customer survey
- Competitor analysis
- Critical insights report
- Strategy workshop
- Brand strategy
- Portfolio architecture strategy
- Naming
- Tagline
- Tone of voice
- Brand story
- Elevator pitch
- Key messages
- Messaging do's and don'ts
- Visual identity
- Color palette
- Photographic style
- Typography
- Iconography
- Graphic devices
- Brand guidelines
- Parent logo
- Aligned product logos
- Example applications
- Product market fit testing

How did you come to work with CUT THRU?

I had spoken to Jonathan at CUT THRU at a previous company. Their style was exactly what I was going for, and I appreciated their approach. It stood out from many other companies I spoke with.

What is the status of this engagement?

We worked together from August 2024–May 2025. Any delays were due to internal changes. 

RESULTS & FEEDBACK

How did CUT THRU perform from a project management standpoint?

Jonathan was our contact, and he was very responsive, even with the time zone difference.

What did you find most impressive about them?

Jonathan's level of expertise and the team he hired were impressive. They produced outstanding work. I worked with other agencies, and this was by far the best experience.

Are there any areas they could improve?

No, they adapted as our priorities and project direction shifted.

BACKGROUND

Please describe your company and position.

I am the Director of My Dead Grandpa

Describe what your company does in a single sentence.

We run the biggest vintage marketplace/bazaar in South Australia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Developing a branding for our business from scratch.

SOLUTION

How did you find CUT THRU?

Online Search

Why did you select CUT THRU over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CUT THRU – Key Outcomes Delivered

-Shared Google Drive set up for all assets and live collaboration
-DIY research toolkit: video walkthrough, playbook and on-call guidance
-Three core customer segments identified and documented
-Depth-interview Discussion Guide drafted and refined
-Customer interviews completed, recorded and transcribed
-Survey built, distributed and analysed (178 qualified responses)
-Competitor analysis of top three rivals (visuals + messaging)
-Research report compiled with positioning statement and personas
-Brand name ideated and final name selected
-Comprehensive brand guidelines produced (logo, colours, type, tone)
-Facade mock-up of the building created, showing signage and finishes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had several meetings along the process to discuss how the project was tracking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were very happy with the timeframe that they completed their services on.

What was your primary form of communication with CUT THRU?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We found that the way they approached our branding was creative and out of the box. It left us with a truly standout brand for our company which has propelled us into the early stages of success.

Are there any areas for improvement or something CUT THRU could have done differently?

Nil

BACKGROUND

Please describe your company and position.

I am the Founder of Liquor Loot

Describe what your company does in a single sentence.

Liquor Loot is a whisky and gin subscription service company in Australia

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Branding
• Brand Strategy
• Messaging

SOLUTION

How did you find CUT THRU?

Referral

Why did you select CUT THRU over others?

• High ratings
• Close to my geographic location
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Whiskey Loot required brand research, strategy, design, and messaging. They helped us develop a brand that resonates with whiskey lovers and collectors, elevating our presence in the market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CUT THRU Branding undertook detailed brand research, developed a clear strategy, and executed a compelling design that reflected the quality and craftsmanship of our service. Their messaging struck the perfect balance between sophisticated and approachable, appealing to both seasoned collectors and casual whiskey drinkers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CUT THRU Branding demonstrated exceptional project management throughout the Whiskey Loot branding project. They consistently delivered items on time, adhering to the agreed schedule without any delays. Their team was highly responsive to our needs, taking the time to understand our vision and incorporating feedback at every stage of the process. 

What was your primary form of communication with CUT THRU?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about CUT THRU Branding was their unique ability to combine data-driven insights with creative, emotionally resonant branding. Their strategic approach to understanding our audience, combined with their artistic flair in design and messaging, was truly impressive.

Are there any areas for improvement or something CUT THRU could have done differently?

While the overall experience with CUT THRU Branding was highly positive, one area for potential improvement could be in expanding their initial presentation of design concepts. Although the final results were excellent, having a few more early design variations to choose from might have provided a broader perspective on possible brand directions. 

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of a consulting company

Describe what your company does in a single sentence.

Our company helps people find the words they need to live the life they want.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Branding
• Marketing

SOLUTION

How did you find CUT THRU?

Online Search

Why did you select CUT THRU over others?

• Great culture fit
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our existing brand needed a refresh - we needed to execute market research, re-identify our ideal customer profile and rename the business. Jono created a plan, met multiple times over zoom and the phone, prepping us with everything we needed to reimagine our brand vision. He also created and led an entire day long session in person where we explored our brand identity and go-to-market strategy. Key Deliverables: 

• Brand Identity Guidelines 
• Logo & visual identity 
• Messaging Framework 
• Go-to-market campaign plan

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a whole new brand vision and strategy for our business. We've successfully rebranded the business to be more polished & premium, allowing us to command higher prices and reach new demographics. The strategies we've discussed with Cut Thru have proven to be extremely effective and we're already seeing return on investment in the first few weeks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jono and the Cut Thru team consistently delivered everything on time or ahead of schedule. Jono does a great job providing short guided videos with every step, making the process accessible and simple.

What was your primary form of communication with CUT THRU?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Every step of the way, CUT THRU went the extra mile to make us feel included and understood. Jono's interest in our brand story felt genuine and his thinking was well aligned with our business values. It was refreshing to meet a professional who can be candid, hilarious and super knowledgeable all at once.

Are there any areas for improvement or something CUT THRU could have done differently?

We are 100% satisfied with CUT THRU.

BACKGROUND

Please describe your company and position.

I am the Co-founder of an ecommerce company 

Describe what your company does in a single sentence.

We are a boutique hat selling business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Achieve product market fit
• Develop strategy
• Launch ad campaign

SOLUTION

How did you find CUT THRU?

Online Search

Why did you select CUT THRU over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Seeking to launch a hat product with key targets of achieving product market fit through market research and then move to launching ad campaigns linked to landing pages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launched ads and achieved a $1.7 cost per lead when determining demand for our product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Meetings occurring weekly or fortnightly allowed CUT THRU to set clear goals for us after each session and provided constant support to our needs. This included going above and beyond in the project development stage to take photos of our hats to use for content.

What was your primary form of communication with CUT THRU?

In-Person Meeting

What did you find most impressive or unique about this company?

We're impressed with their genuine commitment to wanting to see us achieve our vision. Not only are they an incredible business strategist, but also a prolific mentor who provides us with content to better ourselves personally and in a business context - are unique trait in todays world.

Are there any areas for improvement or something CUT THRU could have done differently?

No areas of improvement. Communication was great and we found the sessions constantly rewarding

BACKGROUND

Please describe your company and position.

I am the Owner of Cuts Avenue Salon

Describe what your company does in a single sentence.

An app for helping users build focus and self-awareness through routinized, guided self-questioning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• Help me gain a better understanding of brand strategy
• Impart specific strategies and insight in order to gain a systematic edge in product development and market-fit
• To keep progress accountable

SOLUTION

How did you find CUT THRU?

Online Search

Why did you select CUT THRU over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from CUT THRU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I had reached out to CutThru looking for a brand strategy solution for a hair salon enterprise I run and ended up opting in to 1-on-1 coaching to learn the ropes of the research segment of the CutThru methodology as the experience would apply not only in this enterprise but with an app I've been developing for months now. The zoom-enabled coaching sessions opened the door to a fresh actionable perspective grounded in first principles and cultivated a scientific approach I hadn't thought of making before. 
From the basics of brand strategy to systematic approaches towards product validation and customer surveying and segmentation: Johnathon was flexible, structured, attentive and insightful in conducting the sessions with a mind for helping me get the most out of the opportunity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Actionable insight and implementable strategies. I've gained a new approach to both research and development alongside a curated focus for where to invest my energy and attention. Both for my app and my brick-and-mortar business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Johnathon never missed a meeting and was more than flexible for my needs with regard to time and energy. Attentive, reciprocal and understanding where it concerned the gaps in my knowledge.

What was your primary form of communication with CUT THRU?

Virtual Meeting

What did you find most impressive or unique about this company?

Their portfolio did not seem like they were excessively boxed in by any one style and I gained the notion that this was because (instead of top-down cookie-cutter approaches) they, among other things, take a methodical approach to identifying and maximizing strengths and mitigating weaknesses unique to the client from the ground up.

Are there any areas for improvement or something CUT THRU could have done differently?

I was thoroughly satisfied with what I've come away with. No reasonable fault in mind.