CUT THRU Branding Agency

BACKGROUND

Introduce your business and what you do there.

I’m the director of Medical Symbiosis, a medical device company. We sell a local anesthetic-based product for men’s health, specifically for premature ejaculation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CUT THRU?

We engaged with CUT THRU for strategy and branding.

SOLUTION

What was the scope of their involvement?

CUT THRU’s initial work focused on strategy and branding overview. Their work involved organizing our site’s details by giving guidance on our graphic designs, copies, and messaging. They built our site from an existing code, and they tweaked it to improve the UX. They also came up with a brand bible that includes details on the key components and messages of our social media posts. In order to finalize that, they conducted a couple of workshops where we had several brainstorming sessions.

In addition, the team worked on creating taglines for our website. They also conducted market analysis to identify our opportunities, similar to a SWOT analysis where they determined our strengths, weaknesses, opportunities, and threats. They examined a group of men aged 18 to 42, and they looked at their needs in terms of improving sexual confidence. One of the things they focused on was premature ejaculation.

What is the team composition?

We mainly worked with two people from CUT THRU, including Jonathan (Founder) who served as our point of contact. We also worked with their copywriter.

How did you come to work with CUT THRU?

A business colleague recommended CUT THRU so they were in the back of my mind for a time. My business partner also came across their company independently. After that, we reached out to CUT THRU to secure an appointment.

How much have you invested with them?

We spent $9,000 AUD (approximately $6,700 USD).

What is the status of this engagement?

Our collaboration ran from March–April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

CUT THRU had significantly altered our messaging, and we were happy with where our messaging had taken us. When we collaborated, we were still a brand new company, and they were able to help us have consistent branding and messaging across all our platforms. They were able to clear up some confusion on our external customers’ side on where our brand sat within the market. With their help, we were able to seamlessly navigate the medical and sexual side of our product instead of just relying on one aspect.

How did CUT THRU perform from a project management standpoint?

They had a perfect project management process, and we mainly used Slack and Asana. We had around three face-to-face sessions during our engagement, and they always got back to us within five days. They underpromised and overdelivered. Above all, they stuck to our budget, and they contributed more than what was expected from them.

What did you find most impressive about them?

CUT THRU was honest and trustworthy. We were impressed that they had an individualized approach to our product. They also put a lot of thought into each of our project's steps. They were able to broadly see our strategy, and they brought everything together to achieve our goals.

Are there any areas they could improve?

No, we were always happy with CUT THRU’s services. We enjoyed working with them, and we'd like to work with them again.

Do you have any advice for potential customers?

I highly recommend engaging with CUT THRU early on while you’re still planning to launch your business. That way, you’ll gain great insights into areas where you should consider pivoting or altering your message to gain consistency with your branding. On top of that, their workshops can have a significant impact on your business.

BACKGROUND

Please describe your company and your position there.

Firelight Productions operates as my production company and has been responsible for the development, financing and production of more than 100hrs of TV and several feature films. In my capacity as a creative producer, I am involved in the development and editorial supervision of productions. As an executive producer, I assist with financing, rights and distribution for producers and production companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

Brand Strategy for our production company. To generate new business, reposition our company and services.

SOLUTION

How did you select this vendor?

Reputation and referral. Solid approach to research and strategy.

Describe the scope of their work in detail, including any steps and the final deliverables.

CUT THRU conducted research, ran my team through a brand strategy session and helped us formulate this into a practical and usable strategy to grow the brand.

How many people from the vendor's team worked with you, and what were their positions?

Two - Content Strategist (David Clune), Managing Director (Jonathan)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

200% uptake in new business within 3 months of doing the workshop. Shifting in to high-value consulting, we secured several major clients.

Describe their project management style, including communication tools and timeliness.

CUT THRU ran a series of highly effective workshops, then assisted with refining our strategic direction, positioning and branding. They assisted us with ensuring our funnel was effective and helped improve our ability to close with prospective clients, proposals and projects.

What did you find most impressive or unique about this company?

They make our competitors look less relevant by giving us a competitive brand and proposition.

Are there any areas for improvement or something they could have done differently?

I'd highly recommend CUT THRU for brand and product positioning. The workshop was fun and effective. There is not much I can think of that could be done differently.

BACKGROUND

Please describe your company and your position there.

We’re an accounting solution that uses AI to make business decisions simple by finding patterns in business's numbers to financially story tell their tomorrow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

Naming, Brand Strategy, Messaging, Identity, Growth Hacking

SOLUTION

How did you select this vendor?

We’ve known of, and heard about, Jonathan and his team over a period of years. He’s worked with many of the most successful startups and SMEs we know in the Sydney startup scene. Being growth hackers ourselves, we wanted someone who looked at branding differently and team who could build a brand that generated measurable ROI and that would do the marketing for us and generate its own momentum.

Describe the scope of their work in detail, including any steps and the final deliverables.

CUT THRU helped us come up with a punchy, catchy name that got us noticed in a really tough market to compete in. This came out of a lot of research they conducted and a strategy and messaging guidelines they created for us.

How many people from the vendor's team worked with you, and what were their positions?

Worked mostly with Jono and had some contact with his copy and research team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We needed someone to help us communicate what we did, as we struggled with this ourselves. It wasn’t easy, our product does a whole lot of things for a wide variety of different types of business.

Describe their project management style, including communication tools and timeliness.

They were actually fun to work with. We had a great time doing this project with them. It didn’t feel like work.

What did you find most impressive or unique about this company?

These guys combined Growth Hacking with Branding, no one else did that and there’s barely anyone globally that we could find that took that approach. They knew all the tips and tricks for us to rapidly grow our brand and reach high-quality customers in ways our competitors never considered.

Are there any areas for improvement or something they could have done differently?

Come work for us permanently!

BACKGROUND

Please describe your company and your position there.

Co-Founder of a fin-tech giving access to fixed income

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

Brand: research, strategy, messaging and design.

SOLUTION

How did you select this vendor?

After a long search, we hired CUT THRU because they had specific expertise in building brands in Finance and working with SMEs. We wanted a brand that more than just good graphic design, it had to have great messaging and a strong strategy to match.

Describe the scope of their work in detail, including any steps and the final deliverables.

Blossom was a new brand so we needed CUT THRU to create a compelling identity for a young, disengaged audience that wasn’t super trusting of companies in our industry. They did a deep dive into our customers, competitors and team to uncover the gap in the market and gave us a killer strategy to help capitalise on it.

They also did the messaging and some applications for us which helped us create a highly differentiated brand that’s so different to our competitors and as only helped us launch with a bang!

How many people from the vendor's team worked with you, and what were their positions?

We only had direct contact with Jonathan, the managing director who is the Brand Strategist for CUT THRU. He was supported by a researcher, specialist finance copywriter and a gun creative director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve had one of the most effective brand launches in the history of our industry and we can attribute credit enough to the strength of our brand. Anyone that views the product always comments on how much they love the branding

Describe their project management style, including communication tools and timeliness.

Really easy people to work with, they’re always there when we need them and always pick up the phone when we call.

What did you find most impressive or unique about this company?

They’re growth hackers in branding, no one else in the industry can claim that. They showed us quick, easy, and ingenious ways to grow our brand on a tight budget.

Are there any areas for improvement or something they could have done differently?

All went well!!!

BACKGROUND

Please describe your company and your position there.

CEO of a social networking app which detects bias in media and helps critical thinking in news

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

To determine our branding, strategy, messaging and pitch deck in preparing for funding. To consult and guide our internal Marketing team as his knowledge and ability to actually cut through made an impression.

SOLUTION

How did you select this vendor?

He was a referral from a trusted contact and came highly recommended.

Describe the scope of their work in detail, including any steps and the final deliverables.

• Help write and conceive the structure of the pitch deck, images, phrasing, content and flow.
• Branding colour explanation, combinations, psychology of users, many valuable insights on this and conversion generation.
• Messaging and strategy to market, brand rub off ideas with other organisations and our specific lane to occupy in people’s minds as a clear brand once completed.
• Advise internal Marketing team

How many people from the vendor's team worked with you, and what were their positions?

Only Jono, he is the CEO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Highly positive feedback from an Angel investor contact and mentor who had been supporting through the process, noticed a significant improvement in the deck from beginning after Jono’s help.
• Increase in Chrome Extension users after updating text and visuals
• More cohesion in message for our internal Marketing team

Describe their project management style, including communication tools and timeliness.

They're client-centric. CUT THRU listens well and provides only insightful support and guidance. Went above and beyond with our pitch deck and consolation, clear communication, always on time. Passionate and hard worker

What did you find most impressive or unique about this company?

The above. But mainly that they are called Cut Thru and is precisely their value, it made a mark on our team.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Like Family. Like Family specializes in supporting people experiencing loneliness or social isolation for reasons like disability, illness, or ageing, by building lasting friendships, participate in the community and work towards their independence. It is an NDIS-approved platform that provides social support and non-medical support services through hand-picked Support Workers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

We needed to complete a full rebrand. This was a difficult challenge because we needed to find a name that resonated with the services we offer, something that could be scalable as we expand our services nationally and internationally.

SOLUTION

How did you select this vendor?

The agency was recommended by another business who had previously engaged with Cut Thru.

Describe the scope of their work in detail, including any steps and the final deliverables.

Cut Thru helped us from beginning to end. Firstly, they empathised with our difficult challenge of rebranding. They took it on, and made the project as seamless and engaging as they could. They owned;

• user research
• design
• collateral
• colour recommendations
• brand persona
• copyright

How many people from the vendor's team worked with you, and what were their positions?

We mainly worked with Jonathan, and his designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We landed with a rebrand that we love! There were times where we thought, we would never find the right business name. Since the rebrand, we have received great feedback about our new name and brand, we are very happy!

Describe their project management style, including communication tools and timeliness.

Jonathan and his team are very proactive and collaborative. As a founder, we never worried about not knowing the status of the project. They were always including us in comms and gave us a roadmap to give us visibility on deliverables.

What did you find most impressive or unique about this company?

Their ability to forge a strong relationship with our company and our employees.

Are there any areas for improvement or something they could have done differently?

No, honestly we have engaged many agencies in the past and this was a great experience.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a search engine optimization and PPC agency for small businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CUT THRU, and what were your goals?

Our agency needed a branding partner for a B2B client of ours. We hired them to do a complete brand revamp. Our client was in a sea of sameness, so we wanted to identify where the opportunity was in the market to stand out.

SOLUTION

How did you select this vendor?

We found four companies who were all referred to us and went through multiple rounds of vetting before choosing to work with Cut Thru.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, they did a competitive analysis to identify where our client and everyone else was positioned in the market. They interviewed internal employees and management to understand the culture. Then they interviewed our client’s customers to identify our client’s strengths and weaknesses, their biggest competitors, and the priorities of the customers. All of this research was presented to us and then used to inform the brand guidelines and brand messaging.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the project, we were able to create a consistent look and feel across all marketing assets from the website to ad creative. More importantly, we could feel confident in that look and feel as giving us a unique position in the market that would stand out and resonate with our target market.

Describe their project management style, including communication tools and timeliness.

We had milestone meetings over Zoom video calls, and most in between communication took place via email.

What did you find most impressive or unique about this company?

Their holistic knowledge of marketing and their data driven approach to creating a brand.

Are there any areas for improvement or something they could have done differently?

There was a tiny bit of disorganization that was mostly felt at the beginning of the engagement, but it did not take away from our overall satisfaction with the project.

BACKGROUND

Introduce your business and what you do there.

I’m the head of operations at a property law company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU Branding Agency to accomplish?

We hired CUT THRU Branding Agency to help us develop and design our brand. We started with the founding team to design the brand feel and essence and develop artifacts for our brand to push into the public sphere.

SOLUTION

What was the scope of their involvement?

We asked them to develop our brand look and feel, tone of voice, and design elements that would be taken through to our brand launch. CUT THRU Branding Agency created the logo, brand guidelines, website, and merchandise assets, as well as other artifacts such as UI logos and devices.

What is the team composition?

We worked with 2–5 teammates from CUT THRU Branding Agency.

How did you come to work with CUT THRU Branding Agency?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

What is the status of this engagement?

We worked together from August–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to produce the items as part of our agreed list of deliverables with meetings that showed progress and allowed feedback. Since we started this brand from scratch, there was nothing to compare to, but our team was happy, and we received external feedback that thought the brand was striking while maintaining our professional look and feel.

How did CUT THRU Branding Agency perform from a project management standpoint?

We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

They were able to think outside of the box, try new things, and work through the design. We thought the brand tone and messaging work was done very well.
Are there any areas they could improve?

I can’t think of anything.

BACKGROUND

Please describe your company and position.

I am the CEO of Lingvomania

Describe what your company does in a single sentence.

English language school

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CUT THRU to accomplish?

• To create a landing page
• To analyze ourselves from marketing perspective
• To help with naming

SOLUTION

How did you find CUT THRU?

Clutch Site

Why did you select CUT THRU over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from CUT THRU were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• creating a framework
• creating landing page design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Did not launch a website yet, but soon we will

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was delivered on time

What was your primary form of communication with CUT THRU?

Email or Messaging App

What did you find most impressive or unique about this company?

• We appreciated their great knowledge of marketing
• Prompt with answers and help
• Exceptional responsiveness

Are there any areas for improvement or something CUT THRU could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the Director of Brand and Creative at Netgain Solutions, a software company specializing in accounting and finance solutions, particularly for NetSuite users.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CUT THRU?

We needed help with a brand strategy and identity project to position Netgain as a leading provider of innovative solutions in the accounting and financial software space.

SOLUTION

What was the scope of work done?

We worked with CUT THRU on a brand strategy and identity project. The goal was to craft a cohesive brand narrative to elevate Netgain's visibility, credibility, and relevance in the marketplace. The project included the following:

- Research
- Brand audit
- Qualitative customer/staff interviews
- Customer survey
- Competitor analysis
- Critical insights report
- Strategy workshop
- Brand strategy
- Portfolio architecture strategy
- Naming
- Tagline
- Tone of voice
- Brand story
- Elevator pitch
- Key messages
- Messaging do's and don'ts
- Visual identity
- Color palette
- Photographic style
- Typography
- Iconography
- Graphic devices
- Brand guidelines
- Parent logo
- Aligned product logos
- Example applications
- Product market fit testing

How did you come to work with CUT THRU?

I had spoken to Jonathan at CUT THRU at a previous company. Their style was exactly what I was going for, and I appreciated their approach. It stood out from many other companies I spoke with.

What is the status of this engagement?

We worked together from August 2024–May 2025. Any delays were due to internal changes. 

RESULTS & FEEDBACK

How did CUT THRU perform from a project management standpoint?

Jonathan was our contact, and he was very responsive, even with the time zone difference.

What did you find most impressive about them?

Jonathan's level of expertise and the team he hired were impressive. They produced outstanding work. I worked with other agencies, and this was by far the best experience.

Are there any areas they could improve?

No, they adapted as our priorities and project direction shifted.