Collective42

BACKGROUND

Introduce your business and what you do there.

I'm the VP of go-to-market strategy for a private equity company. I was advising a portfolio company that provides energy-efficient home improvement services, including replacement windows, siding, roofing, gutters, insulation, and air sealing. We focus on honesty, expert installation, and customer education.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We needed to move our website from HubSpot to WordPress.

SOLUTION

What was the scope of their involvement?

Collective42 handled the entire website migration, from design to data transfer to launch and backend SEO. They basically matched the existing design of the entire website, which was over 500 pages, including the blog.

What is the team composition?

We worked with 2–5 teammates from Collective42.

How did you come to work with Collective42?

We found them through an online search. They had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We spent less than $20,000.

What is the status of this engagement?

We worked together on this project from August–October 2025. We then kept them on to be our website manager on a monthly basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measured the project's success by website traffic and lead volume from SEO, which remained steady, as expected. We wanted a steady state from the current site, so not seeing a drop in traffic was critical.

How did Collective42 perform from a project management standpoint?

They delivered on time and on budget. They were great with communication, using both Basecamp and email updates. This was a great part of working with Collective42.

What did you find most impressive about them?

Ricardo and Steve (Co-Founders) were a great pair to work with. They had an easy scoping process at the beginning, had the expertise to recommend what we should be thinking about, and told us the timeline that they stuck to all the way through the launch. It was a great experience throughout. We even kept them on after the project to be our web development manager.

Are there any areas they could improve?

No, there weren't any.

BACKGROUND

Please describe your company and position.

I am the VP Sales & Marketing of Tecate Group

Describe what your company does in a single sentence.

Our company supplies high-quality ultracapacitors, lithium-ion capacitors, capacitors, custom power solutions and electronic assemblies to customers worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Modernize the Tecate Group website by replacing an outdated platform with a scalable, easy-to-manage site with up-to-date information and a professional appearance that better represents the brand and supports long-term growth.
• Reorganize a complex product catalog to make technical information, datasheets, and product details easier for engineers and buyers to find and understand.
• Create clearer pathways for inquiries, custom solutions, and purchases through improved forms, navigation, and e-commerce functionality.
• Build a site and workflow that allows Tecate’s internal teams to update content, manage products, and review changes efficiently without heavy technical overhead.
• Deliver a secure, reliable, and launch-ready website with modern integrations, analytics, and infrastructure to support marketing and sales initiatives.
• Deliver on time and within budget

SOLUTION

How did you find Collective42?

Online Search

Why did you select Collective42 over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Experience

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New website design and development including creative input, sitemap architecture, content outlines, content mapping and templates, visual direction, look & feel, SEO and technical support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our goal for the project was primarily to provide a fully functional website with a professional look that is easy for customers to navigate and find the information they need, utlimately building our image, brand recognition and generate leads.

Reduced review friction by enabling stakeholders across marketing, sales, and IT to collaborate in a shared staging and markup environment, accelerating feedback and approvals during the build.

Delivered a site architecture that simplifies ongoing content and product updates, reducing internal effort required to manage a complex catalog and technical content.

Achieved a smooth, on-schedule site launch despite complex product data, datasheet integrations, and payment processing requirements.

Improved clarity and usability of product navigation, making it easier for engineers and buyers to locate relevant technical information and products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

100%.  The C42 was very accessible and responsive to all requests in a timely manner. They regularly provided guidance that fit our needs. They took time at the beginning to understand our situation, our company and our goals with the project, which really helped enable a successful implemention.

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The highlights for me about interacting with C42 was their excellent responsiveness/acessibility and high level technical knowledge of the requirements for our new website.

Are there any areas for improvement or something Collective42 could have done differently?

Nothing comes to mind

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and sales operations manager for a biotech startup. We’re introducing a brand-new technology to the market. My role is to manage the entire commercial tech stack, including platforms similar to Salesforce and HubSpot, the website, and the support center.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We needed SEO services.

SOLUTION

What was the scope of their involvement?

Collective42 helped us get set up with the technology and provided SEO best practices. They suggested changes to our website and helped us with our metadata and structure. They also helped us set up Google Ads.

We experienced a major technical issue and weren’t appearing on Google, so Collective42 went through our website, Google Search Console, and other platforms. They worked with our IT person and marketing team to get us online and searchable.

What is the team composition?

We worked with two teammates from Collective42.

How did you come to work with Collective42?

I had used them at a prior company. We liked them so much that we wanted to bring them back. I worked directly with them at my current company.

How much have you invested with them?

We spent between $10,000–$15,000.

What is the status of this engagement?

We worked together from April–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We weren’t visible on Google before, and now we are. Our traffic skyrocketed, and we hit several milestones. Simply put, Collective42 successfully got us online.

How did Collective42 perform from a project management standpoint?

They delivered on time and within budget. They used Basecamp for project management.

What did you find most impressive about them?

We had a positive experience and would work with them in the future. They were great to work with, very responsive, and proactive.

Are there any areas they could improve?

No, there was nothing wrong with the quality of their work.

Do you have any advice for potential customers?

It takes time to get SEO up and running and to see results, so be patient. Have someone responsible internally to ensure you’re following the best practices. Take their suggestions because they’re the experts.

BACKGROUND

Please describe your company and position.

I am an Associate Director at CNECT

Describe what your company does in a single sentence.

We negotitate contracts with suppliers (manufacturuers, distributors, service providers) using the collective buying power of our members to get access to better pricing for our members.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• Migrate our websites to new hosting for security reasons.
• Have no business disruptions.
• Find new partner for ongoing website support and maintenance.

SOLUTION

How did you find Collective42?

Online Search

Why did you select Collective42 over others?

• Great culture fit
• Company values aligned

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• End-to-end miration of 5 websites, including configuration, optimization, and implementation of best practices and security measures and performance enhancements. Inclusive of QA, sandbox migration testing, DNS setup, security configurations, etc. 
  • Initial website audit & backend review of previous hosting partner's work.
  • Was able to pull and migrate website files without needing to involve previous website hosting partners.
  • Included setup for GoDaddy, working with IT teams for security and website hosting, and additional conversations around needs due to size of our website & business needs.
  • Did multiple rounds of QA with my team to ensure everything looked good before migration.
  • Set up additional security measures, including reaching out to a plugin development team due to plug in not being updated, successfully had them implement a new patch to mitigate security risks.
• Ongoing website support, including Server/Wordpress maintenance, real time monitoring, and availability for ad-hoc requests.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website hosting was able to be completed without needing too much additional help from previous web hosting/support partners, and done quickly within 2 months of starting the project.

No business disruptions during website hosting migration, teams were incredibly responsive to all concerns and migrated during an off time-period so down time was not noticeable.

Security concerns about website backend and ongoing real-time monitoring has been also addressed during this time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The C42 team was incredibly responsive to all the concerns we had, any issues, and were proactive to ensure that everything was done on time. They used video calls, emails, and basecamp to make sure that we had visibility into the work they were doing and gave constant progress updates as well to make sure we knew what they were doing. The websites were migrated sooner than we expected and done without any issues. Additional concerns around the project that were brought up were quickly addressed and added to their queue, and their team members would respond to the issues within the next day, if not the same day. Ricardo and Amrendra have been great to work with and have gone out of their way to even reach out to a Plugin developer on a plugin that was vital to our business that had not been updated, and were able to get them to create a plugin patch in order to address security concerns they had.

What was your primary form of communication with Collective42?

Virtual Meeting

What did you find most impressive or unique about this company?

They were not only responsive to our concerns but have been thorough in their work every step of the way. They demonstrated expertise and recommended best practices that were thoughtful about the different considerations for our business needs, doing more than what was needed to make sure things were not only done, but done well.

Are there any areas for improvement or something Collective42 could have done differently?

Nothing I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of VST, a distributor of machine vision products. We specialize in ultra-high-resolution machine vision cameras and components.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We hired Collective42 to design and develop our website.

SOLUTION

What was the scope of their involvement?

Collective42 has helped us design and develop our website. We started the process by helping Collective42 learn about our company, what we were looking for, and the vision we had for the website. We wanted a modern, clean, and dynamic website that highlighted our products. We also wanted a camera selector that was more streamlined and easier to use, making it more user-friendly and easier to navigate for customers to find what they needed.

We recently launched the website and are now monitoring its SEO performance. We're also set up to receive training with Collective42 so that we can take over the new site.

What is the team composition?

We worked with 6–8 individuals, including the owners, a project manager, developers, and designers.

How did you come to work with Collective42?

We found Collective42 on Clutch.

How much have you invested with them?

We've spent $26,000.

What is the status of this engagement?

We started working together in January 2025, and the website launched in June 2025. The engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Collective42 has exceeded our expectations. The team has been instrumental in nailing down our vision and the overall vibe we wanted.

How did Collective42 perform from a project management standpoint?

After the website launched, I reached out to the owner and let him know that his communication was outstanding. We noticed this very early on. We've used Basecamp, emails, phone calls, and Zoom meetings.

What did you find most impressive about them?

Their communication is outstanding. Their strengths are their communication and ability to help us find what we need. They're effective at pulling information from us to get the desired product.

Are there any areas they could improve?

No, there’s nothing they can improve on.

Do you have any advice for potential customers?

Hire them the first time around.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Nutrishare. We’re a home infusion pharmacy specializing exclusively in parenteral nutrition (PN). We’ve been providing IV nutrition services to consumers nationwide for over 30 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We needed help managing our paid media and website. We had limited data history and needed to optimize for conversions for a very niche audience (long-term home TPN). Our website was built on extremely outdated code, and we needed to integrate it with existing platforms. We also needed to migrate two CRMs.

SOLUTION

What was the scope of their involvement?

Collective42 provides SEO management, paid advertising management (Meta and Google), and website support (creative, development, and project management). They’ve also helped us with a website redesign project.

What is the team composition?

We work with six team members.

How did you come to work with Collective42?

I’ve worked with them in the past, and they’re my preferred partner for paid media and web management.

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We started working together in June 2024, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in traffic and conversions.

How did Collective42 perform from a project management standpoint?

They deliver on time and are extremely responsive. We communicate via email and virtual meetings.

What did you find most impressive about them?

They’re reliable and quick to respond when any issue arises. They truly act as an extension of our team, eager to learn more about the target audience and provide solutions and recommendations to optimize for company goals. They immerse themselves in the industry to better understand our audience. I can call on them anytime with a question and don’t feel like I’m being nickel and dimed for it. They take the time to focus on the end result.

Are there any areas they could improve?

No, they’re fantastic!

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for a clothing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We needed help with digital marketing, creative, and web design.

SOLUTION

What was the scope of their involvement?

Collective42 has helped us redo our entire website. The team designs all of our email and social media using Figma. We hand off the copy, assets, and general ideas, and Collective42 does the layouts and designs. They're responsible for the creative process. We're currently working on redoing the entire copy on our website. The team is working on putting that all on a development site so we can review everything and approve it from there.

Collective42 also provides us with email marketing and social media marketing services. The team manages our ads on Meta and Google. We're working on rolling out X. They've also helped us set up Shop Pay and get on Meta.

What is the team composition?

We work directly with Collective42's co-founders, Steven and Ricardo, and three more teammates. We maintain contact with them, although Collective42 has more internal staff on our account. 

How did you come to work with Collective42?

Our previous consultant referred us to Collective42.

How much have you invested with them?

We've spent between $50,000 and $199,000 yearly.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our ROAS has gone up. Collective42 has done a great job of tracking our performance. The team has given great advice on increasing our Google and Meta ads budget. We're up about 20% to 30% year-over-year in revenue, site traffic, and conversion. Collective42 has helped us manage our budget efficiently and in a controlled manner, which has been beneficial.

We've been in a good rhythm with them. We're handing stuff off, and it's coming back pretty much exactly how we expected it to come back. Collective42 has done an outstanding job with that, especially in the email ads. We've seen a tremendous increase in response.

During our first year, we did a lot of cleanup work, and Collective42 has redone our site. This second year, we've been able to focus on ad spend, website traffic, revenue, and more conversions via different platforms.

Having Collective42 do this work for us. We get together as a brand, share ideas and inspiration, and write them down. However, we need someone to carry out those ideas and inspiration: that's what Collective42 is doing for us. The team has a great attitude; whatever we're trying to portray, they'll write for us.

We're always bouncing ideas off of them as well. Collective42 is open about it, which is excellent, and our partnership isn't finite. We respect them and what they bring to the table. Collective42 has been patient and has gone through a learning process with us to understand our industry and clientele.

How did Collective42 perform from a project management standpoint?

Collective42 meets deadlines and stays on budget. They work with us and are very open about the budget. The team has accommodated us when we've gone a little outside the scope of work.

We use Figma for reviews and approvals of the email designs and Basecamp for communication. We have a Google Meet every Thursday. They're great about it if we ever feel like we need to hop on a call. We also text them all the time, and the team is open about this approach to communication.

What did you find most impressive about them?

Collective42 has been super patient and understanding. They're open to ideas. Collective42 is outstanding at bouncing ideas off of to see if they align with the industry. Ricardo and other teammates have excelled in addressing some communication issues we've experienced.

Are there any areas they could improve?

We had some growing pains in the beginning. We were trying to relay a message, and what we were getting back wasn't exactly what we wanted. That wasn't all on them. We had a consultant who was relaying the information. Things got lost in communication, and things had changed by the time it got back to us.

We've since taken over and are the point of contact. Collective42 has put a teammate in a lead role for our creative processes. We've had a couple of calls with him and told him the look and feel we were going for. We've grown from that.

Do you have any advice for potential customers?

Communicate with Collective42. Be open and honest. The team has a great outlook and perspective on things. They're super accommodating. If you're not getting what you want, express it. Sometimes Collective42 misunderstands you and what you want. Have a strong point of contact with Collective42. Honest and open communication always goes a long way.

BACKGROUND

Introduce your business and what you do there.

I'm a tech advisor for NuroLux.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We hired Collective42 for website design and development services. Our website was a mess, and we had a short timeline.

SOLUTION

What was the scope of their involvement?

Collective42 provided us with website design and development services. The team helped us increase our online presence. They built a platform aggregating material for caregivers of autistic individuals, from children to adults. The team also helped us with our readiness test, which is a test that individuals take to get a report back that helps them get into more detail. They also built our LMS system.

The team used Figma, WordPress, Airtable, SurveySparrow, and Zapier. They also tapped into all the major health insurance carriers’ databases because we have a portal within our site that has a provider search.

What is the team composition?

We worked with a design resource and three engineers.

How did you come to work with Collective42?

Our founder knew Collective42's CEO, Ricardo, for a few years. They met at a networking event a long time ago. Our founder was originally with another company and had some websites done by Collective42. Then, she was with another engineering firm to build out the website, and they were terrible.

By chance, we went back and asked Collective42 if they had further engineering capabilities, and they did. When she originally met Ricardo years ago and had a website done, she didn't realize that he had grown his practice so big.

How much have you invested with them?

We spent between $10,000–$25,000.

What is the status of this engagement?

We worked together from December 2024 to February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched the website on February 5, 2025, so we don’t have any analytics. Their work exceeded our expectations. I've worked in software development for a long time, and their attention to detail was phenomenal. The team critically thought through other problems before they arose, and their problem-solving skills were on point. 

How did Collective42 perform from a project management standpoint?

They delivered the work before the deadline and came in well within the budget. Their pricing was amazing. The team worked with us to complete the project, and the timeline brilliantly exceeded our expectations without increasing cost. They found ways to make it happen. We communicated using Slack, and they provided incredibly detailed documentation. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give a shout-out to Ricardo; he was phenomenal. He oversaw everything that was going on, was on top of any detailed questions we had or anything we needed, and literally made the impossible happen in an impossible timeline. He saved us for a launch that we had to do.

What did you find most impressive about them?

Collective42 took the time to find the right teammates and capabilities at the right time. Their team was great, and they grew so much. They were phenomenal in getting this proof of concept buttoned up, and some excellent engineers were working behind the scenes.

Are there any areas they could improve?

No, there’s nothing they can improve on.

Do you have any advice for potential customers?

If you don't have a clear vision of what you want, they will help you. If you haven't talked to Collective42 or gotten a quote, I would do that and meet the team, or you'd miss out on an opportunity for great rates and awesome work.

BACKGROUND

Please describe your company and position.

I am the Founder and Owner of Lang Enterprises, LLC

Describe what your company does in a single sentence.

We provide fractional CMO and digital marketing services for small and mid cap DTC companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective42 to accomplish?

• SEM - paid search
• Email marketing (Klaviyo)
• SEO

SOLUTION

How did you find Collective42?

Worked on another project together

Why did you select Collective42 over others?

Worked on several other projects together

How many teammates from Collective42 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Collective 42 team & I were scoped to help grow a new women's DTC premium jewelry brand's e-commerce business through through a multi-pronged approach of email, paid search & SEO services. We were hired on a trial basis in April of '24 and after our first 3 months of performance were asked to stay on for an indefinite period of time, picking up an incremental paid social channel (Meta) as part of our incremental, on-going scope. The client was very pleased with our performance, contribution to growth & new customer acquisition as well as our overall process for working hand-in-hand with the client in their internal teams. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Doubled sales growth, increased new customer acquisition by 2x and contributed a 3.0+ ROAS in the first several months of being in market with our strategies & tactics. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team is very flexible and professional and works towards hitting your and the client's objectives. The project management team is strong and helps keep all projects and team members abreast of progress and any sticking points, as well as offering relevant creative solutions to work around any foreseeable bottlenecks.

What was your primary form of communication with Collective42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to adapt and also go above and beyond what is asked of scope. 

Are there any areas for improvement or something Collective42 could have done differently?

None that I can think of.