Collective Design Agency

BACKGROUND

Please describe your company and position.

I am the Senior Product Owner of Esoft

Describe what your company does in a single sentence.

We are a global provider of real estate media solutions, offering digital tools, platforms, and visual content to support real estate professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

We worked with CDA to enhance the user interface and experience of our internal editing platforms, with a focus on usability, consistency, and better workflow efficiency

SOLUTION

How did you find Collective Design Agency?

Referral

Why did you select Collective Design Agency over others?

• High ratings
• Skills

How many teammates from Collective Design Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

CDA provided a dedicated designer to define the visual direction, develop a design system with reusable UI components, and optimize user flows across key operational stages. They also supported a close handoff with developers to ensure clean implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw increased platform usability, reduced onboarding time for new users, and improved satisfaction from our internal editors, especially during peak periods.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CDA was responsive, organized, and collaborative. They delivered consistently and stayed aligned with our sprint cycles.

What was your primary form of communication with Collective Design Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about them was their ability to balance strategic thinking with polished execution. They didn’t just deliver beautiful interfaces; they deeply understood how our platform functioned and designed with aesthetics and performance in mind. Their responsiveness, adaptability, and seamless integration into our internal team made the collaboration feel natural and highly effective.

Are there any areas for improvement or something Collective Design Agency could have done differently?

We’re delighted with the results; therefore, we have no suggestions at the moment

BACKGROUND

Please describe your company and position.

I am the Deputy Director

Describe what your company does in a single sentence.

Logistics and mobility service provider in Vietnam, preparing for regional and international market expansion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• lead a complete branding project, including renaming our company, defining our brand strategy, creating a new visual identity, and designing core brand applications such as our corporate brochure and internal materials.

SOLUTION

How did you find Collective Design Agency?

Referral

Why did you select Collective Design Agency over others?

• Good value for cost
• Referred to me

How many teammates from Collective Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The full scope included brand discovery workshops, naming, brand positioning, development of visual motifs and brand identity system (logo, colors, typography), and production of key applications such as brochures and brand assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a complete brand system that clearly reflects our values and ambitions. The rebrand has strengthened both internal alignment and external perception.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured, efficient, and highly collaborative. Timelines were met and communication was seamless throughout.

What was your primary form of communication with Collective Design Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to bring clarity to every phase of the process, from naming and positioning to visual execution, was impressive. The quality of thinking and care in delivery was exceptional.

Are there any areas for improvement or something Collective Design Agency could have done differently?

None at this time. The entire process was smooth and exceeded expectations.

BACKGROUND

Please describe your company and position.

 I am the Marketing Executive of a gaming company 

Describe what your company does in a single sentence.

We bring joy to users worldwide by creating the best games with exceptional experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• We hired Collective Design Agency to design and develop a visually engaging and fully functional website that showcases our gaming portfolio, reflects our brand identity, and enhances our online presence.

SOLUTION

How did you find Collective Design Agency?

Online Search

Why did you select Collective Design Agency over others?

High ratings

How many teammates from Collective Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designing a visually appealing, modern website layout tailored to our brand.
Developing a fully responsive and user-friendly website optimized for functionality and performance.
Integrating custom features like a games showcase, contact forms, and sections for player engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website resulted in a 40% increase in traffic within three months and higher engagement rates due to its intuitive design and functionality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. They delivered all items on time, maintained open communication, and responded promptly to our feedback and needs.

What was your primary form of communication with Collective Design Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to combine creativity with technical precision has been the most impressive. They brought our vision to life while ensuring a flawless user experience.

Are there any areas for improvement or something Collective Design Agency could have done differently?

While the project was a success, streamlining the feedback process could further optimize future collaborations.

BACKGROUND

Please describe your company and position.

I am the Marketing Executive of The American School

Describe what your company does in a single sentence.

The American School (TAS) is an International School within a dynamic American educational program enriched by a multicultural setting in Vietnam.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• New website for TAS

SOLUTION

How did you find Collective Design Agency?

• Online Search
• Referral

Why did you select Collective Design Agency over others?

• Pricing fit our budget
• Referred to me

How many teammates from Collective Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project includes designing and launching a website interface for six main pages, offering UX consultation, and ensuring brand consistency. It also covers website development, integrating features like multi-language support (English, Vietnamese, Korean), SEO optimization, and performance enhancements across devices. The project is set to begin on December 11, 2024, with an estimated duration of six weeks, with provisions for an additional two weeks without extra charge if needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of website design for 6 key pages.
Integration of multi-language support (English, Vietnamese, Korean).
Development of responsive design for PC, tablet, and mobile.
SEO optimization for improved search rankings.
Functioning interactive forms integrated with Google Sheets.
Performance testing results (load times, security, user experience).
Adherence to project timeline (6 weeks, with a 2-week extension allowance).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project experienced delays, with the final product delivered in March instead of the expected timeline. While the team did respond to our needs, the process was slower than anticipated.

What was your primary form of communication with Collective Design Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The were able to provide a basic framework using Webflow.

Are there any areas for improvement or something Collective Design Agency could have done differently?

We appreciate CDA's efforts, and the final website had a decent design with good aesthetics. However, the overall solution fell short of expectations. The team lacked flexibility, with feedback often ignored or addressed too slowly, causing inefficiencies and misalignment. CDA delivered only a basic framework, leaving much of the work to us. Our teams had to handle content creation, functionality fixes, and maintenance, which we expected to be part of the project. Additionally, several functional issues remain, such as a non-working blog and poor user experience. While we recognize their effort, the experience showed significant areas for improvement, especially in responsiveness and delivering a complete solution.

BACKGROUND

Please describe your company and position.

I am the Project Leader of VietClimb

Describe what your company does in a single sentence.

Vietclimb is a leading climbing organisation in Vietnam, offering climbing experiences for all skill levels while promoting physical fitness, mental resilience and a strong community.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• New website
• Mini branding

SOLUTION

How did you find Collective Design Agency?

Referral

Why did you select Collective Design Agency over others?

Company values aligned

How many teammates from Collective Design Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Collective Design Agency was in charge of our new website design and development, alongside a refresh of our branding including visual identity and digital assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the website launch, we've seen a significant increase in website traffic, contact form activation, and positive feedback from our community, making our digital presence stronger than before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Collective Design Agency managed the project efficiently, meeting deadlines and responding promptly to our feedback. They were proactive in suggesting improvements, which made the process smooth.

What was your primary form of communication with Collective Design Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us the most was their ability to turn our ideas into an engaging brand and digital experience. Their creativity, attention to detail, and understanding of our vision set them apart.

Are there any areas for improvement or something Collective Design Agency could have done differently?

We’re satisfied with the results. If we had one suggestion, it would be to have more frequent check-ins in the early stages of design to further refine our vision before moving into development.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and CEO of Coeus Collective

Describe what your company does in a single sentence.

Coeus Collective is a New York-based content studio specializing in creating video-format content and podcasts focused on entrepreneurship and startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• Design a comprehensive branding solution for our company launch
• Design and develop our website from the ground-up
• Create a cohesive brand identity spanning our visual design and online identity

SOLUTION

How did you find Collective Design Agency?

• Referral
• Portfolio & Track Record

Why did you select Collective Design Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Collective Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Collective Design Agency was responsible for a comprehensive rebranding effort, which included the development of a new logo, brand guidelines, website redesign, and several marketing collateral. They delivered a brand identity that not only captured our essence but also set us apart from competitors. Additionally, they created a seamless digital experience that enhanced our content delivery and user engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The rebranding led to a significant increase in client engagement and brand awareness within the first few weeks of our launch. Additionally, our website traffic saw a significant uptick, and we received numerous positive feedback from our audience, all pointing to the success of the rebranding efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Collective Design Agency demonstrated exceptional project management skills. They adhered to the timeline, consistently delivered high-quality work on schedule, and were always responsive to our feedback and needs. Their team communicated effectively and kept us informed at every stage of the process.

What was your primary form of communication with Collective Design Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to translate complex ideas into a visually compelling brand identity that truly resonated with our audience. Their innovative approach, combined with a deep understanding of our industry, made them a standout partner.

Are there any areas for improvement or something Collective Design Agency could have done differently?

Honestly, we were extremely satisfied with the entire process. If there were any minor adjustments, they were swiftly addressed, leaving us with nothing but positive feedback for Collective Design Agency. If there’s anything, we’d hope that we can have more sessions where the two teams talk more about the strategy & other projects we can collaborate on.

BACKGROUND

Please describe your company and position.

I am the Founder of Hàng Ba

Describe what your company does in a single sentence.

Hàng Ba is a specialty coffee brand and café that celebrates Vietnamese culture, craftsmanship, and local stories through coffee experiences. I am the Co-Founder of Hàng Ba.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• We hired Collective Design Agency to develop a complete brand identity for Hàng Ba, including brand strategy, logo design, visual identity, packaging concepts, merchandise applications, and supporting brand assets. Our goal was to create a distinctive identity that reflected the cultural inspirations behind the brand while remaining practical for long-term business growth..

SOLUTION

How did you find Collective Design Agency?

Online Search

Why did you select Collective Design Agency over others?

• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included brand discovery workshops, strategic positioning, concept development, logo design, typography exploration, color palette creation, graphic system development, packaging design, menu design, merchandise applications, and preparation of final brand assets for implementation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have not tracked measurable outcomes at this stage.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team maintained regular communication throughout the project and was highly responsive to our feedback. Branding projects naturally involve many rounds of discussion and refinement, and CDA remained patient and collaborative while helping us navigate key decisions. They consistently worked to find solutions that balanced creative quality and business practicality.

What was your primary form of communication with Collective Design Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to deeply understand the brand before designing was impressive. They invested significant effort into learning about our inspirations, visiting the space, discussing cultural references, and translating those insights into meaningful design work.

Are there any areas for improvement or something Collective Design Agency could have done differently?

As with any creative project involving many stakeholders and iterations, additional checkpoints earlier in the process could help align decisions more quickly. Overall, we were satisfied with the collaboration and final outcome

BACKGROUND

Please describe your company and position.

I am the Brand Team of Công ty Cổ phần Phát triển Bất động sản Văn Phú

Describe what your company does in a single sentence.

Van Phu is a people-centered real estate developer in Vietnam, guided by a humanistic philosophy to create living spaces that foster prosperous communities and leave a lasting legacy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• lead the creative direction for the debut campaign
• build a cohesive visual language system that could be applied consistently across touchpoints
• develop key OOH assets for rollout

SOLUTION

How did you find Collective Design Agency?

Referral

Why did you select Collective Design Agency over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Collective Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CDA’s scope focused on establishing a clear creative foundation for Van Phu’s brand debut in Ho Chi Minh City and translating it into execution-ready OOH deliverables. Key deliverables included:

• Creative direction framework: a clear campaign direction with guiding principles and rationale.
• Visual language system: core design elements and rules for consistency across formats (e.g., typography direction, color usage, layout logic, image style, and graphic motifs)
• Key visuals and master layouts: hero compositions and modular templates that could scale across multiple OOH sizes and placements.
• OOH assets and adaptations: designs for key OOH formats, with adaptations for different placements and production-ready files
• Usage guidance: practical notes or mini-guidelines to help internal teams and vendors apply the system consistently

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project enabled a strong and consistent brand debut for Van Phu in Ho Chi Minh City by establishing a clear creative direction and a cohesive visual language system for OOH. With well-defined rules and rationale, internal alignment became smoother, reducing back-and-forth and rework during rollout. As a result, we delivered OOH assets more efficiently and ensured the brand appeared unified and recognizable across multiple formats and placements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CDA’s project management was structured and reliable. They set clear milestones, communicated timelines and priorities upfront, and kept the process moving with timely check-ins and well-organized deliveries. They delivered items on time, even with a fast-paced schedule and multiple stakeholder inputs. When our needs or feedback evolved, they responded quickly, asked the right clarifying questions, and proposed practical solutions and iterations that protected the core creative direction while improving execution quality.

What was your primary form of communication with Collective Design Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was CDA’s ability to translate brand thinking into a practical, scalable visual language system. They don’t just deliver attractive designs; they build clear logic and rationale behind the creative direction, making it much easier to apply consistently across many OOH formats and stakeholders. Their team is also calm under pressure, detail-oriented, and execution-focused.

Are there any areas for improvement or something Collective Design Agency could have done differently?

No major areas for improvement at this time. We were satisfied with both the process and the results.

BACKGROUND

Introduce your business and what you do there.

I'm the CTO of Asia Circles, a company that helps brands across the world expand in Asia by providing incubation, acceleration, and innovative distribution solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective Design Agency?

We needed support to rework our brand identity, level-up our social media presence, and improve pitch decks. 

SOLUTION

What was the scope of their involvement?

Collective Design Agency provided branding services for us. They created a design language for our brand and produced everything from a new logo to a pitch deck and a website. The team also created a brand compass, which included a list of brand assets and a design guide. This guide included fonts, colors, logos, social media icons, and dos and don'ts for our team to get the best of the new branding. Other deliverables included social media graphics, icons, a pitch deck, and case study portfolios.

What is the team composition?

We worked with three teammates from Collective Design Agency.

How did you come to work with Collective Design Agency?

We found them through referrals from our team in Vietnam. We chose them because they had great use of AI tools, something we use extensively at Asia Circles, enabling them to produce great-looking work efficiently and at a great cost point for the quality. They also understood our needs as a startup and had the ability to quickly adapt and work on the fly.

What is the status of this engagement?

We worked together from May–September 2025. However, Collective Design Agency continues to host our website and make improvements to it.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had several clients remark that our pitch deck looked great, helping us secure more than three new clients. Collective Design Agency's work also helped them secure further work -- with our clients remarking that they needed to get CDA to adapt their brochures too! In addition, our new branding, alongside reworked infographics and professional social media backgrounds, played a role in a 1,000% increase in impressions on social media during the months we have worked together.

How did Collective Design Agency perform from a project management standpoint?

They delivered on time and were attentive throughout the process. We were always able to communicate with them via WhatsApp, email, and Google Meet. They adapted flexibly to our ever-changing plans and adjustments.

What did you find most impressive about them?

Collective Design Agency's ability to blend between producing a great design without our input and listening closely to any feedback to tailor elements to our exact requirements was impressive.

Are there any areas they could improve?

We had slightly too many ways of contacting them. Streamlining communications to one WhatsApp group or email chain could have simplified things.

BACKGROUND

Please describe your company and position.

I am the Marketing Officer of Pao Cafe

Describe what your company does in a single sentence.

Pao Cafe is a modern coffee brand serving high-quality coffee, designed for urban youth who value both convenience and a refined café experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• I am the Marketing Manager at Pao Cafe, responsible for overseeing branding, marketing campaigns, and customer engagement.

SOLUTION

How did you find Collective Design Agency?

• Online Search
• Referral

Why did you select Collective Design Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Collective Design Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CDA led strategy workshops, defined our brand values, and created a full identity system including logo, typography, color palette, takeaway cup design, packaging, social media templates, and marketing materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw stronger engagement on social media, positive customer feedback in-store, and a brand system that positioned us confidently for expansion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CDA delivered all milestones on time and communicated proactively. They adapted quickly to our needs, making collaboration seamless.

What was your primary form of communication with Collective Design Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to combine global design standards with local authenticity, and their collaborative, inspiring energy.

Are there any areas for improvement or something Collective Design Agency could have done differently?

We are very satisfied.