Codedesign

BACKGROUND

Please describe your company and your position there.

M'i in charge of Marketing in my company. French company, car auction field. 120 employees, 450 M€ turnover in 2019.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign.org?

We had the project to launch sales in Portugal. Our website was totally invisble on Portugese search engines.

What were your goals for this project?

SEO optimization

SOLUTION

How did you select this vendor?

A search on the internet

Describe the project and the services they provided in detail.

Technical SEO Blog articles review of contents, translations

What was the team composition?

There were 4 people dedicated to our project

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The project is still in the launch phase.

How was project management arranged and how effective was it?

We are very satisfied with the project follow-up. The only difficulty encountered by me and my team was of a linguistic nature: our English was not as good as that of the Codedesign team members (real English speakers) and sometimes it was difficult for us to follow the meetings. I would have liked them to adapt by speaking slower.

What did you find most impressive about this company?

The Codedesign team was very reactive, followed the project closely, and was always proactive. A real plus for us because we manage many other projects in parallel.

Are there any areas for improvement?

Just adapting their English to their target !

BACKGROUND

Please describe your company and position.

I am the CEO of Azores.com/Portugal Online

Describe what your company does in a single sentence.

Azores.com is a premier travel platform offering comprehensive vacation packages, hotel bookings, and day tours across the Azores and mainland Portugal

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Overhaul and optimize our Google Ads (SEA) campaigns to focus on high-intent professional buyers and improve our Return on Ad Spend (ROAS) to align with our specific profit margins (targeting a 1-to-5 investment-to-return ratio).
• Redesign our website's UI/UX, specifically the package booking flow, to reduce user confusion and increase the conversion
• Implement granular tracking and analytics integration between our website forms and our Zoho CRM to improve lead qualification and attribution.

SOLUTION

How did you find Codedesign?

Online Search

Why did you select Codedesign over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Regarding the scope of work:

• Paid Search Management: Full management of Google Ads, including transitioning from broad match to highly targeted phrase match keywords to capture users in the decision phase and maximize ROI. 

They also actively monitor and block spam/bot IPs using Cloudflare to protect our ad budget. UI/UX Design & Conversion Rate Optimization (CRO): Redesigning the complex multi-step booking interface for our travel packages (handling room types like single/double/triple and package tiers like comfort/superior) to create a seamless, user-friendly mobile and desktop experience. Advanced Analytics & CRM Integration: Mapping UTM parameters directly into our Zoho CRM hidden fields, utilizing Google Analytics 4, and deploying Microsoft Clarity to record user sessions. This provides complete visibility into our lead-to-sale funnel. SEO & Affiliate Strategy: Auditing our day tour and hotel pages to prioritize business-relevant, high-revenue pages and improving affiliate integrations with partners like Viator and Booking.com.

Key Deliverables:

• Restructured Google Ads Campaigns: Consolidated top-performing keywords into high-efficiency campaigns to control Cost Per Acquisition (CPA).
• Custom UI/UX Mockups: New, conversion-optimized screens for the travel package booking flow.
• Integrated Tracking Architecture: Fully mapped Zoho CRM web forms capturing detailed source, medium, and campaign data.
• Spam Mitigation Protocol: Implementation of IP filtering to ensure only highly qualified leads reach our sales team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Codedesign’s strategic restructuring of our Google Ads into targeted phrase-match campaigns has helped us maintain a cost-efficient lead pipeline while actively filtering out wasteful bot traffic.

Their deep dive into our analytics using Microsoft Clarity and Zoho CRM has uncovered critical drop-off points and fixed broken tracking links, saving us from losing valuable lead data. Furthermore, their UI/UX mockups for our booking engine have streamlined the complex process of selecting room types and package tiers, which is actively improving our user journey and potential conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Codedesign is highly organized and communicative. Their workflow is anchored by comprehensive weekly status meetings where we review action items, analyze data, and plan next steps. They use collaborative tools like ClickUp to track tasks efficiently.

The team is incredibly responsive to our needs. When we have feedback on UI designs or require rapid adjustments to our ad targeting, the team (including design and technical leads) pivots and updates the deliverables almost immediately.

What was your primary form of communication with Codedesign?

Virtual Meeting

What did you find most impressive or unique about this company?

Their holistic, business-first mindset. They don't just execute marketing tasks; they act as strategic consultants. For example, they calculated our specific profit margins and Break-Even ROAS to tailor an ad strategy that actually drives profitable business growth, rather than just chasing clicks. Their technical proficiency in tying together complex systems, like Google Analytics 4, Microsoft Clarity, and our customized Zoho CRM forms

Are there any areas for improvement or something Codedesign could have done differently?

The partnership has been incredibly successful, so there are no major areas for improvement. A complex industry challenge we are currently tackling together is perfecting multi-channel lead attribution (understanding when a user touches Google Ads, Meta, and Organic channels before booking). They are already actively investigating solutions for this, which proves their dedication to continuous improvement.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a travel company

Describe what your company does in a single sentence.

Solutions for Travel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Website maintenence
• Customer experience

SOLUTION

How did you find Codedesign?

Online Search

Why did you select Codedesign over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned
• Other

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Maintenance of a Drupal website, helping with any issue and being a real partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website remains stable and working properly due to the integration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They achieve everything hat was combined.

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The partnership and technical skills have been impressive.

Are there any areas for improvement or something Codedesign could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am an Executive of Matoaka

Describe what your company does in a single sentence.

We provide solutions for micro and small businesses, from strategic growth consulting to a platform for M&A transactions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Lead Generation
• Website optimization (UX, SEO, content...)

SOLUTION

How did you find Codedesign?

Referral

Why did you select Codedesign over others?

Referred to me

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with CodeDesign since our platform launch, we've focused on generating qualified leads through digital marketing and website optimization. They manage the entire process, from strategic planning and implementation to performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main measurable outcome is the increase in the number of registered users on the platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CodeDesign quickly responds to our needs and makes necessary adjustments based on the results of their work. They provide bi-weekly performance updates and collaborate with us on future actions. Their team is committed to finding new solutions and delivering continuous improvement.

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Quick response time 
• Integrated digital marketing services 
• data-driven strategy adjustments

Are there any areas for improvement or something Codedesign could have done differently?

No. 

BACKGROUND

Please describe your company and position.

I am the Marketing Team Leader of DECO PROteste

Describe what your company does in a single sentence.

DECO PROteste is a consumer protection organization in Portugal that provides independent product testing, and advice to help consumers make informed decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Enhancing our website’s growth and visibility

SOLUTION

How did you find Codedesign?

• Online Search
• Referral

Why did you select Codedesign over others?

• Great culture fit
• Good value for cost

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website growth and optimization 

Data-driven strategy and analytics 

Training and knowledge sharing

Innovation and continuous improvement 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase of total traffic

Increase of organic traffic

Keywords ranking 1-10

Domain rating

URL rating 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We've established a yearly calendar for the deliverables and ensure alignment on priorities through regular meetings.

What was your primary form of communication with Codedesign?

In-Person Meeting

What did you find most impressive or unique about this company?

Their unwavering dedication to our success is impressive.

Are there any areas for improvement or something Codedesign could have done differently?

We don't have any concerns at the moment. The partership has been effective, and we value the receptiveness to our feedback.

BACKGROUND

Please describe your company and position.

I am the Former Head of Communications & Market Relations of DFK Portugal

Describe what your company does in a single sentence.

Professional services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Lead generation
• Brand awareness
• Targeting

SOLUTION

How did you find Codedesign?

Referral

Why did you select Codedesign over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

after identifying a tax opportunity in the market we did not wish to make a generic marketing campaign but targeted. CodeDesign helped us identify the digital profiles of the targets and reach out directly by email ans on social media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

constant updates, quick response ans solutions with depth, fast going to market

Describe their project management. Did they deliver items on time? How did they respond to your needs?

good planning and follow-up, the project went according to calendar without reajustments, quality work and outputs and relevant discussions on how to progress by delivering their best knowledge as adapting to our reality and tone of voice

What was your primary form of communication with Codedesign?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The competence and expertise of the team were impressive.

Are there any areas for improvement or something Codedesign could have done differently?

not in this project

BACKGROUND

Please describe your company and position.

I am the Export and Sales Manager of Quinta Alta

Describe what your company does in a single sentence.

Wine Producer in the Douro Region

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Boosting my sales

SOLUTION

How did you find Codedesign?

• Referral
• Friend

Why did you select Codedesign over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Search engine optimisation

Web site upgrade

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Site views

Increase in sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time

All my need were fullfilled

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their professionalism, innovative techniques, proven results, custom solutions, and transparency impressed us. They also provided comprehensive service.

Are there any areas for improvement or something Codedesign could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Demand Generation Manager of a software company 

Describe what your company does in a single sentence.

Connectivity protocol between all sort of devices. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• SEO
• Paid Media
• Analytics

SOLUTION

How did you find Codedesign?

Online Search

Why did you select Codedesign over others?

• Close to my geographic location
• Referred to me

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Analytics Measurement Plan

We've talked about:

• We have to work around the current Salesforce Pardot implementation for now.
• Historical Data: Not so important to recover and merge data from before  (old site, a lot has changed) - Focus on the future
• Lack of definition regarding current ga4 implementation, from topline metrics discrepancies with jetpack to the need to check form subscription tracking.
• Next viable step is to run a full ga4 audit. 
• To match results with expectations, we will try to fill a measurement framework for ga4 - 

(note that it should have some dummy data - in the current case for an e-commerce example which is the most complete, but feel free to delete and overwrite. )

Ad Platforms:

• There is a Google Ads account. Please take the customer id and send you, so we can send the request to connect to our MCC
• You can already connect the Google Ads account with Ga4
• LinkedIn business manager - We can access BM and the asset: page. It's missing the ad account. Please create and share the same way.
• We'll also have to install LinkedIn pixel + events, which'll come after we have the Analytics part figured out.

Strategy:

• Our two priorities are:

1. Top new target accounts: tier 1, tier 2, tier 3 (ex: Blackmagic) more examples to come.
2. Expansion of current accounts: increase share of portfolio (Panasonic, Sony)

Questions:

• On the file targets V1, available in SharePoint; we have two lists, "New Potential Customer" and "Top targets for conversion". are they similar in terms of segmentation, so we can consider working them together as an audience?
• "New potential customers" have segmentation criteria related to the products they are producing (production cameras, other cameras, ... ). Do you believe that this segmentation criterion is relevant enough at this stage that we consider a different messaging strategy for each? Same thing for "expanding in existing customers. 
• "Top targets for conversion" have segmentation criteria to the category (conferencing, ProAV, Live Streaming ). Do you believe that this segmentation criteria is relevant enough at this stage that we consider a different messaging strategy for each? 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved overall positioning of our new website
• Created new and improved data reports from different data sources for the board: GA, Pardot, PowerBi
• Created a new media plan from scratch and strategy for three channels: Meta, Google and LinkedIn.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was carried out professionally and on time, they adapted well to our team's needs and timing and were always responsive to our needs. When deliveries were not 100% satisfactory, they were able to make rectifications on time and in a very efficient manner. 

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nothing especifically 

Are there any areas for improvement or something Codedesign could have done differently?

The creative could be more varied, sometimes it is not easy for the client to provide a clear brief. Other than that, everything is fine. 

BACKGROUND

Please describe your company and position.

I am the Marketing Officer of an indoor skydiving company.

Describe what your company does in a single sentence.

We offer Indoor Skydiving experiences for anyone older than 4 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Increase Conversions
• Increase ROAS

SOLUTION

How did you find Codedesign?

Online Search

Why did you select Codedesign over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital marketing, mainly Google and SM advertising: 

• Campaign management on Google and Meta with conversion goals 
• Creation of creatives and copies 
• Keyword selection
• Awareness campaigns on Meta and Youtube

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?
Higher ROAS
Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings with the team worked well. The team was very reactive, and it was easy to communicate with them. Most of the time, the campaigns were online on time. I would have needed a bit more proactivity, but the overall experience was very good.

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The whole team was very down to earth, and the results speak for themselves.

Are there any areas for improvement or something Codedesign could have done differently?

I would have needed a bit more proactivity and creativity regarding the digital campaigns and ways to increase our revenues (conversions).

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of an electronics manufacturing company

Describe what your company does in a single sentence.

Electronics distributor, and manufacturer of eSTAR brand electronics, logistics, and services for operators provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Build a website for eSTAR products
• Create social media content
• Create digital campaigns

SOLUTION

How did you find Codedesign?

Online Search

Why did you select Codedesign over others?

• Great culture fit
• Good value for cost
• Multination team

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Social media content planning and execution, texts, and designs
• Facebook and Instagram, LinkedIn
• Web page administration, content creation, and campaign administration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Followers increase
• Brand awareness
• Reach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Management was always at hand to give advice.
• Always listen to ideas, problem-solving was good.
• Planning and delivery times always was set and known.

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Professional and experienced employees with great ideas.
• Always responsive and very good at communication and problem-solving.

Are there any areas for improvement or something Codedesign could have done differently?

No.