Campfire Digital

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a water company

Describe what your company does in a single sentence.

We deliver sustainable water treatment solutions to industrial and municipal customers worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Campfire Digital to accomplish?

• Build landing pages for new product offerings

SOLUTION

How did you find Campfire Digital?

Referral

Why did you select Campfire Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Campfire Digital produced 2 new landing pages that aligned with our existing web design (which they built in a previous project). The landing pages included new elements and utilized new plugins that allow us greater functionality in maintaining our website. They listened to our needs and wants, helped us make design decisions to meet our goals, and then produced the landing pages quickly within their estimated budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although it just launched, our highly specific, niche market has already responded to the first of the two landing pages with appointments booked (the second landing page goes live any minute).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They set timeline expectations well and met them. They also helped us avoid delays by consistently following up on requests for information and feedback.

What was your primary form of communication with Campfire Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone we've worked with at Campfire Digital has been friendly, professional, and willing to share their expertise in helpful ways.

Are there any areas for improvement or something Campfire Digital could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at E3 Consulting Services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Campfire Digital?

We contracted Campfire Digital to refresh our website.

SOLUTION

What was the scope of their involvement?

Initially, Campfire Digital revamped our website using WordPress. Since then, the team has handled monthly website backup and maintenance. Additionally, Campfire Digital has also done a second website revamp and helped me with a couple of copywriting assignments. A graphic designer and a copywriter from Campfire Digital have helped me design a couple of brochures in line with our brand.

What is the team composition?

I primarily work with Dan and Jeff, with Dan being my primary point of contact. I’ve also worked with other people, including graphic designers and a copywriter.

How did you come to work with Campfire Digital?

A friend of one of the graphic designers I work with recommended Campfire Digital. I’ve worked with the graphic designer for many years, so I trusted her recommendation. I looked at Campfire Digital’s website, and they seemed perfect for us. We’re a professional service provider, so we needed a particular niche type of website. I saw that Campfire Digital had done similar things, so I went with them. Additionally, they mentioned being awarded at Clutch, which was meaningful to me. 

How much have you invested with them?

We’ve spent about $50,000.

What is the status of this engagement?

We started working together in June 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had an increase in inquiries through the website for our services. We have a good follow-through for our limited type of services. We don’t expect to have huge numbers of visitors to our website, but we have a good number.

Campfire Digital does nice work — it’s very clean and professional-looking. Their work is top-quality. Other companies within our group have indicated that they think our site looks very professional. Moreover, all the Campfire Digital teammates who have been assigned to my project are always top-level.

How did Campfire Digital perform from a project management standpoint?

They’re always on time and get things done when they say they will. They work with any schedule and set a realistic timeline. Even if it takes longer and I ask for more, they never charge me more. They stick with the original budget unless it’s a major change of scope, in which case we've been aware there will be a budget increase. 

We tend to use email and Zoom. I work with too many platforms, and Campfire Digital works around my limitations. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Dan is the best — he’s always there for me. He’s dealt with our parent company and any issues we have. He’s always willing to hop on the phone or talk to our parent company, who can make things challenging sometimes because of their IT requirements. Overall, Dan is phenomenal.

What did you find most impressive about them?

I’m a jack of all trades, so I do all kinds of things. I’m overwhelmed at times, and Dan is very understanding. If I can’t meet deadlines that we’ve set or if things take a bit longer, he works with me and doesn’t make me feel guilty, which is wonderful.

Are there any areas they could improve?

There's nothing they need to improve; they’ve really met our needs.

Do you have any advice for potential customers?

I have worked with Digital Campfire and Dan for many years. Their firm has been invaluable in helping to maintain and update our website and create professional marketing materials. I really enjoy working with them and have always been impressed by their work, turn-around time, positive attitudes, and all-around great service. It's a pleasure to work with them. Spend some time researching your needs, ask for recommendations, and set your expectations. Digital Campfire delivers.

BACKGROUND

Please describe your company and your position there.

I am the CEO of CheetahIQ, we offer a SaaS solution for B2B salespeople to improve their sales research in order to build deeper connections, have better conversations and improve sales results.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Campfire Digital?

I needed to rebuild my website so that it was unique, told our story and described our offering. The goal was to drive visitors to sign up.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at several companies and Campfire Digital stood out from the crowd. We decided on Campfire because of their technical chops, creativity, focus on delivery and ease of doing business.

Describe the project in detail and walk through the stages of the project.

We discussed necessary pages and high level copy. The pulled together a draft (including writing copy and creating unique visuals). I reviewed, provided feedback and they updated. Super easy.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with 2 people directly and there were several people working on the project behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Campfire Digital built an amazing website for my company, CheetahIQ. I was looking for something unique that stood out from the crowd and the end result is a site that not only tells our story, informs our customers on what we offer, but is lightyears ahead of any other site in my category. The team at Campfire was open to my ideas, focused on implementation, and very creative to get the final product that far exceeded my expectations. It was truly a pleasure working with them.

How effective was the workflow between your team and theirs?

Extremely effective. Campfire was available, quick to provide updates, and focused on delivering a great product.

What did you find most impressive or unique about this company?

The ability to execute. Open communication and creativity.

Are there any areas for improvement or something they could have done differently?

Nope.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder and managing partner of Apres Creative Group. Our agency specializes in multi-family branding and design for top developers and operators of premier apartment markets across the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Campfire Digital?

After starting our company in 2013, we quickly realized our time dedicated to blog writing and working on social media was limited. We hired Campfire Digital to develop our content marketing and social media strategy. They also ensure our website is optimized and running smoothly.

What were your goals for this project?

Ultimately, we wanted Campfire Digital to develop relevant content for our website and blog. By having their team do this, the burden of posting on social media would be off our team.

SOLUTION

How did you select this vendor?

We had known the Campfire Digital team for several years prior to hiring them, so we trusted their skills for the project. It was a no-brainer to partner with them.

Describe the scope of their work in detail.

Their team brainstorms ideas and writes content for our blog on a regular basis and write our email newsletter based on our input. They also find relevant industry articles to share across our Facebook, Twitter, and LinkedIn profiles. Additionally, their designers optimize our website by implementing tools on the backend.

What was the team composition?

They provide their entire team, including designers and blog writers, for the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work they’ve done makes it feel like our content marketing is on autopilot, which takes pressure off our team. They’ve added depth to our website, which helps us strongly portray our brand image. We’ve been delighted with everything Campfire Digital has produced for us.

How effective was the workflow between your team and theirs?

They keep our team updated on their progress and always get our approval for each task. The workflow between our teams is fantastic.

What did you find most impressive about this company?

Their openness and honesty make them stand out among other vendors. They always deliver exactly what they promise, and never hide what needs improvement. They’ve been incredibly open to new ideas and collaboration.

Are there any areas for improvement?

It could be even better to have more face-to-face time with them; we truly enjoy working with them.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder and CEO of the Catalyst Coaching Institute. We provide health and wellness coach training, education, and certification.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Campfire Digital?

Our students depend almost exclusively on online research to identify their education and training priorities. We needed someone to develop and implement a strategy that would adequately address those needs and grow our reach and impact nationally.

What were your goals for this project?

We were looking to expand the number of students seeking us out as their educational partner/provider of choice.

SOLUTION

How did you select this vendor?

We’d worked with three other organizations in this same space over the past two years and weren’t satisfied with the results. A peer mentioned Campfire, and we liked their approach and commitment to their clients.

Describe the project in detail.

They improved our SEO and PPC through a targeted, outcome-based strategy.

What was the team composition?

Jeff (Founding Partner, Campfire Digital) has been our primary point of contact. We’ve also worked with his broader team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

It's an ongoing process, but our numbers appear to be heading in the right direction. We’ve been with Campfire twice as long as we were with our previous SEO partner. We don't plan to make any changes as long as things continue moving upward.

How did the Campfire Digital perform from a project management standpoint?

While other vendors “say” they care about their clients, Campfire demonstrates it in every way possible. Their communication is excellent and consistent on all fronts, especially from Jeff.

What impresses you about the Campfire Digital?

They’re always engaged and ready to learn about their clients.

Are there any areas for improvement?

Nobody’s perfect. We all have our gaps, but what’s important is how we address those gaps. Campfire's responsiveness and communication have allowed us to move in the right direction from day one.

BACKGROUND

Please describe your company and your position there.

I am the foundeG1VE is a Public Benefit Corporation headquartered in Denver, CO. Our company automates charitable giving for businesses and helps them reach new customers. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Campfire Digital?

We hired Campfire Digital to design, develop, and implement our entire web presence. Rather than merely a hired contractor, we think of Campfire Digital as a partner. They continue to play an integral role in our web presence and digital strategy.

What were your goals for this project?

As a SaaS offering, the bulk of G1VE's customer interactions occur via our website. Our goal for this project was to partner with a capable team who could turn our vision for our website into reality.

SOLUTION

How did you select this vendor?

Campfire Digital came recommended by our mutual contacts. They spoke highly about the team’s capabilities and overall approach. As a lean operation, this was a critical, strategic decision for our company.

We sought a partner who could work independently without micromanagement. After evaluating 4-6 other providers, we enthusiastically selected Campfire Digital based on their expertise and the rapport we quickly established with their principals.

Can you go into detail about the services they provided and the scope of the project?

Campfire Digital developed and coded the engine of our SaaS that integrates into our web presence. They built the entire public-facing site and designed both the functional and aesthetic components. Copywriting services included both content and its layout. We worked collaboratively on our branding and logo design.

What was the team composition?

We worked closely with Dan (Partner, Campfire Digital) and Jeff (Founding Partner and Director of Digital Marketing, Campfire Digital) throughout the entire engagement. Dan was our main point of contact. He coordinated with the rest of the staff about various elements of the project

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

As a new product offering, establishing a substantial web presence for G1VE was a key factor in our success. Campfire Digital was instrumental in helping us amplify our online visibility. We’re confident they were the right partner for this project.

How was project management arranged and how effective was it?

We used a very collaborative process. Campfire Digital managed our discovery sessions. Based on the results, they presented a detailed scope of work outlining deliverables, timelines, and price estimates. 

What did you find most impressive about this company?

The Campfire Digital team is extensively knowledgeable. We were impressed by how quickly they understood our goals. As they transitioned into our trusted advisor, they recommended helpful methods and strategies we hadn't previously considered.

BACKGROUND

Please describe your company and your position there.

I am the Chief at Beacon Guidebooks; we write and publish guidebooks for outdoor recreation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Campfire Digital?

Our company needed a new website and E-commerce site.

What were your goals for this project?

We wanted our website and branding to be modernized. We also wanted a more robust e-commerce site.

SOLUTION

How did you select this vendor?

We had worked with them in the past and have a great working relationship.

Can you go into detail about the services they provided and the scope of the project?

In the beginning, we had a meeting about what my goals were and to figure out what I needed in order to achieve them. Then, Campfire Digital created a “sandbox” to test ideas and receive feedback. We helped each other stay on track in meeting deadlines and they gave us business consulting advice throughout the process.

What was the team composition?

I’m unsure how many people worked on the site development because I only worked with our project contact. My team worked on editing and providing feedback to the team when needed.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We haven’t seen any economic effects yet, as the project wrapped up very recently. We now have a finished package of digital marketing products. With this, we can begin to roll out our rebranding campaign and begin a season of more thorough marketing.

How was project management arranged and how effective was it?

I only dealt with one project manager who continued to produce good work, so it was very effective.

What did you find most impressive about this company?

Their experience, confidence, and adaptability kept me assured that my project was being completed according to plan. I've come to trust and rely on their work completely.

Are there any areas where they can improve?

No, I’m 100% satisfied with their work.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing at Empire Music Ventures, and we produce music festivals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Campfire Digital?

Our challenge was finding a social media team that understood how music festivals worked. They needed to be able to market the festival to generate additional ticket sales, and build up our social media base.

SOLUTION

What was the scope of their involvement?

Campfire was tasked to build our social network out by adding followers to Twitter, Instagram, and Facebook. They were also tasked with developing the posts that go on all three social media networks.

Campfire was responsible for our ad budget in boosting our ads on social networks. And they were also in charge of content development and submitting emails to our email list, as well as helping us build that list.

What is the team dynamic?

They have a team, whereas a lot of social media companies are just one person. I think that makes a difference.

How did you come to work with Campfire Digital?

We had used two other companies in the two years prior, but they weren't effective. I discovered Campfire Digital while researching social media options. They did social for another music festival that I was familiar with, and that's why I chose to give them a call and have them initiate a proposal to work together. We were looking at two or three agencies, but ultimately selected Campfire.

Campfire did the social media for Kaaboo, a new music festival. I saw all the social media that had come out of that first event and I was impressed with it. When I discovered they were the company that initiated that first year of Kaaboo, I knew that they had music festival experience.

When did you start working with them, and what is the status of this engagement?

They did the social for us on Rhythm, Wine, and Brews Experience in March. We just hired them again to do our new music festival, and they're working with us right now on a new music festival. Basically, they'll be doing two festivals for us a year.

How much have you invested with them?

They range from $1,500-2,000 a month for their services.

The one thing that stood out to me is that a lot of the other social media companies we'd worked with did not push for us to put an ad budget in for social, which was interesting because that's one of the best ways to grow your social network and sell tickets. Campfire did. It's a big difference.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped grow our social network, and you could see the numbers grow. We had a huge jump in engagement and comments. People tagging and sharing. Those things took off. It was huge.

How did Campfire perform from a project management standpoint?

They've always met all the deadlines and expectations. Even when I bring something in last minute, they jump right on it. They're great at communicating.

What did you find most impressive about them?

Their level of experience in our industry has made a big difference. They jump in and get to know your event or your product. When they put their posts together, it's obvious they've done their research, and they contribute good content without making me provide it all for them.

Are there any areas they could improve?

We have an event that takes place on the weekends and in California, and they're in Colorado. In the past, we’ve had our social team come out and be there day of show, but because of logistics, Campfire is not able to do that. But they have been willing to be available on the weekends and work overtime as needed to post for me, if I can get them the photos they need. We've been able to work out a solution. It's not something that they can change or fix, really.

BACKGROUND

Introduce your business and what you do there.

LawBank is a coworking collaborative ecosystem of attorneys in Denver, Colorado. We have 80 different law firms within our space that we are attracting through our social media outreach or inbound marketing as we’re trying to fill more space. We are a community of lawyers that are officing together.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Campfire Digital?

There was a lack of brand awareness. We were a brand-new company with a brand-new concept in Colorado and we were trying to figure out how to make the concept of coworking for independent lawyers relatable to the attorneys in Colorado. We reached out to Campfire for assistance in SEO, inbound marketing, blog preparation, distribution, and general market awareness.

SOLUTION

What was the scope of their involvement?

They designed our web pages and our platform. One feature that is unique is the scheduling and notification of tours of our space. They also integrated our inbound marketing campaign into our website. It’s a very interactive website.

What is the team dynamic?

The three people on the team were Dan, Jeff, and Eric, the three principals. I interacted directly with them.

How did you come to work with Campfire Digital?

The IT coordinator at my old law firm referred them to me because he knew them and knew that they had done some work for a medical group which was similar to what I was doing with law.

What is the status of this engagement?

We started working with them in June 2012, and the site was launched in October 2012. Our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site is very functional. We get monthly reports of our traffic. We get a lot of requests for information every month. The marketing campaign is very effective. Our name recognition in the legal community has gone up every month as well as traffic to the site.

How did Campfire Digital perform from a project management standpoint?

They’re always ahead of us. They ask for more feedback and information every month when they send the reports. We meet once every quarter to evaluate what our strategy should be. They constantly update our blogs and content that we’re pushing out. They draft or find our website content.

What did you find most impressive about them?

They’ve learned what’s important to me and the people who are looking at the website. I haven’t had to direct them much. There are some things I’ve tweaked but it’s rare. Jeff has really taken ahold of the understanding and information that is important and relevant to what we’re trying to project to the legal community.

Are there any areas they could improve?

No. I haven’t been disappointed in the product or their approach.