Buzz Interactive

BACKGROUND

Please describe your company and your position there.

Carruba is a vehicle for hire company that lets you pick your ride anywhere intercity with just a phone and internet. I am the Marketing Manager at Carruba.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Buzz Interactive, and what were your goals?

We hired Buzz Interactive for Digital Marketing services that include both SEO and PPC. Our goal was to increase our sign-ups and the customer base.

SOLUTION

How did you select Buzz Interactive and what were the deciding factors?

We searched for some agencies on Google, Buzz Interactive was the one that came on top. Their website and client's portfolio is what caught our attention.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The initial part was keyword research. That was how they found who our ideal customer is and what keywords are they searching with. Doing a competitor analysis of apps like Uber, we found some keyword variations that gave us an idea to target the user with a more narrowed approach. On-wards On-Page optimization along with backlinks acquisition was their primary action that got us some prominent results. Also we invested in PPC campaigns that were handled by their 2 media buying manager. The ads we ran drove us proficient results in return on ad-spent.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 6 members from their team. Two of them were SEOs, 1 Media buying manager, 1 Creative associate, and 2 developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

10K+ App Downloads 158 Positive App Reviews 4000 Driver Signups 60,000 visits from Organic Search Optimization 26% Increase in Ride Transactions

Describe their project management style, including communication tools and timelines.

The primary communication tool was a mutual Whatsapp group that included both their and our team members. For project management, Google Sheets & Airtable were the primary tools being used. Tasks were assigned on either one of these tools along with deadlines for respective departments. They were delivering us Monthly performance reports that included an overall measurement of the work done.

What did you find most impressive or unique about this company?

One thing that really impressed us was their dedication towards driving actual results for the business. Their team was not caught up in the number of likes on social media or even visitors to the website/app. At the end, they were measuring their performance depending on the level to which they were able to escalate the revenue for us.

Are there any areas for improvement or something they could have done differently?

There were a few times we forgot to deliver something they asked for. In that case, their team could have reminded or dropped us a follow-up.

BACKGROUND

Please describe your company and your position there.

I am the IT manager of a bakery chain. Our bakeries are all over the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Buzz Interactive?

Customers can order products online through our e-commerce website. We hired Buzz Interactive to provide website maintenance and SEO.

What were your goals for this project?

My company hoped to improve our website’s Google ranking through SEO and website maintenance.

SOLUTION

How did you select this vendor?

We discovered Buzz Interactive online. We chose them based on their website profile. 

Describe the project and the services they provided in detail.

Buzz Interactive installed analytics and enabled Search Console data sharing. They also refined our website’s speed and responsiveness, canonicalizing our data and structuring our sitemap to better meet our SEO needs. They created and submitted SML sitemaps in addition to optimizing our URL structure. Finally, they installed our SSL. They continue to deliver SEO-related updates as needed (e.g., alt image research and optimization, image optimization). Other ongoing SEO services for our website include keyword research and meta tag, heading tag, and alternate image tags optimization for all of our pages.

Buzz Interactive continues to maintain our website. They update our content, website inventory, promotions and discounts, plugins and widgets, and themes. They also provide technical and relevant security updates, reports customization, integrations support & recommendation, e-mail & social media integration, and online chat & support tools.

What was the team composition?

We worked with the SEO team and a project manager.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our site ranking has increased since Buzz Interactive started providing SEO. This also helped resolve order management issues.

How was project management arranged and how effective was it?

Buzz Interactive has a strong team hierarchy. Developers complete SEO and website maintenance. We communicate with a project manager, who ensures everything is delivered to us on time.

What did you find most impressive about this company?

Besides their impressive project management skills, I appreciate their SEO team’s thorough recommendations. These have spanned meta updates, responsiveness issues, improving usability issues, and bug fixes.

Are there any areas for improvement?

There is room for improvement in every business since it is the key to success. Right now, we are satisfied with their work.

BACKGROUND

Introduce your business and what you do there.

Our website is Aaram.pk, and we connect professionals with users. I’m the COO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Buzz Interactive?

We needed to develop a website because that was the role model of our business. It had to be really interactive and responsive to our needs. There was an algorithm which we wanted to apply.

SOLUTION

What was the scope of their involvement?

The website was developed from scratch using PHP. We wanted to use an algorithm. For example, if a user was looking for architect services, we wanted to connect that user to a specific architect which met their needs and was located near them. We would ask a few questions about the project, and we would connect them to the architect which is specifically for that user.

When we started the website, they recommended that we should also work on SEO, including metatags, etc. Once we published the website, we also got help with social media. We did not have too much in the budget, so we started with just a bit of SEO. With the social media, our goal was to spread the word about our product and to educate people on our business. It was new in Pakistan and our audience did not have a clue about what our business model was and what we can do for users.

They also designed our logo and did all the design work. They provided us PSDs [Photoshop Document] and all of that was designed by Buzz Interactive. For the social media design content, we never gave them anything. They designed all the posts and made the content for it as well. They did everything. My team was not involved at all.

What is the team dynamic?

They had different team members for each work. There was a team for social media and a different team for SEO and web development. They didn’t have one person doing all the work. There was one main person who managed the team and communicated with me about our requirements.

How did you come to work with Buzz Interactive?

I was doing a research and came across a few different agencies. The problem with the big agencies is they usually focus on the big clients. This agency treats all their clients equally. When I talked to them, they did not just jump on what my budget was. They first asked for my requirements and gave me a free consultation call. The decisive moment for me was when they gave me a free consultation call on what I should do and what I should not do. They did not even know if I would hire them or not.

How much have you invested with them?

We spent 150,000 Rupees [$1,400] on the website and SEO. We spend 40,000 Rupees [$400] per month for the social media.

What is the status of this engagement?

We started working with them in March 2015, and the site was launched in 2016. We are still working with them. We asked them to continue the social media, but we have stopped it for a few months because we were a little short on our budget. They are still doing some design for some of my posts and posting it on my Facebook page. If I need something on the website, I just ask them and they do it free of cost because I have been a client with them for over a year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As a whole, I would say that their services are quite professional. They are really transparent in their work. Whatever I paid them and for whatever the services they provided me, they would give me a quote at the end of the month. Then they would have a meeting with me to explain all the things that they did, what my goal was, and what my return on investment would be. That’s why I offered them the social media, because as a customer, I was really comfortable working with them.

How did Buzz Interactive perform from a project management standpoint?

I would call or text them even when it was not their office hours, and they were polite enough to reply back the very second I sent them a message about anything. I think they can improve on the project management. Our website was a little complicated, but they were able to get it done.

What did you find most impressive about them?

Their communication is impressive. They understand what their client wants. If the agency doesn’t listen, they don’t know what I want.

Are there any areas they could improve?

I think they could have improved the time it took for the development.

BACKGROUND

Please describe your company and your position there.

ko/v health is a public health solutions company. and I am the Chief Customer Officer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Buzz Interactive, and what were your goals?

Buzz has been helping us developed customised solutions for home and business customers and building a digital business infrastructure.

SOLUTION

How did you select Buzz Interactive and what were the deciding factors?

I have worked with Buzz before in a different capacity. We found them to be a human-centric company and focused on customer goals.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

WordPress, CMS and Ecommerce/SUBSCRIPTION Models

How many people from the vendor's team worked with you, and what were their positions?

Working Directly with Stakeholder

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Progress is ongoing. Work is accelerated

Describe their project management style, including communication tools and timelines.

Good

What did you find most impressive or unique about this company?

They Care

Are there any areas for improvement?

Business is always there for improvement

BACKGROUND

Please describe your company and your position there.

We’re an online virtual mall and an operations director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Buzz Interactive?

We required them for a number of services, web design/development also social media design and advertising for our other project ionaglow.com

What were your goals for this project?

Create website

SOLUTION

How did you select Buzz Interactive?

Recommended by another if their clients

Describe the project in detail.

Web design/development also social media management for another project

What was the team composition?

Dealt with Irsa who is operations director and other team members of theirs who were all brilliant

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Great website about to launch, Increase in traffic to ionaglow

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

Buzz Interactive was very responsive, they have talented staff, and had great delivery and attention to detail.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

We offer logo and design services. I'm the digital marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Buzz Interactive?

We hired Buzz Interactive for web design and development. 

What were your goals for this project?

We needed a website for our services.

SOLUTION

How did you select this vendor?

We heard about them through word of mouth from my family and friends.

Describe the project and the services they provided in detail.

We wanted to create a website and logo for our design services. 

What was the team composition?

We spoke with project managers about the progress.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

They successfully built our website. 

How was project management arranged and how effective was it?

Their project management was great. They reported to us on a weekly basis.

What did you find most impressive about this company?

They delivered on time and met our deadlines.

Are there any areas for improvement?

Their communication needs improvement. They have a remote team, which creates some hurdles.