Butterfly

BACKGROUND

Please describe your company and position.

I am the Manager - Development and Partnerships of WIRE

Describe what your company does in a single sentence.

Supporting women and gender diverse people in Victoria, Australia. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Butterfly to accomplish?

• Create a better information architect
• Increase our website accessibility
• Develop a visually appealing website based on our new brand

SOLUTION

How did you find Butterfly?

Online Search

Why did you select Butterfly over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Butterfly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Accessibility: Ensuring the site was welcoming and functional for all users, including those with disabilities or limited digital literacy.
● Trust: Creating a secure online environment where stakeholders feel confident accessing resources and engaging with WIRE.
● User experience: Simplifying navigation to allow community members, professionals, and funders to easily find the information they need.
● Scalability: Building a platform with the potential for future enhancements, such as a Learning Management System (LMS) and event management functionality.
● Brand alignment: Updating the website to reflect WIRE’s refreshed visual identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved accessibility and trust: The new site design ensures that all users, regardless of ability or background, can confidently engage with WIRE’s resources.
● Enhanced user experience: Simplified navigation and an intuitive structure allow stakeholders to find information quickly and efficiently.
● Operational efficiency: The robust CMS enables WIRE staff to manage the website independently, reducing reliance on external support.
● Alignment with strategic goals: The platform is now equipped to support future functionalities like an LMS and event management tools.
● Fundraising impact: Within weeks of launch, the website facilitated WIRE’s first recurring donation, marking a significant milestone in the organisation’s ability to generate sustainable funding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were well-organized and delivered on time. 

What was your primary form of communication with Butterfly?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their values and how helpful they were, how much they cared out the quality of the work, and how friendly and supportive their staff were. 

Are there any areas for improvement or something Butterfly could have done differently?

Not really. 

BACKGROUND

Introduce your business and what you do there.

I’m the director and fund manager for an asset management firm emphasizing longer-term engagements with wholesale investors. We run fixed-interest funds focused on high-income and capital protection. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Butterfly?

We hired Butterfly for website design. Our goal was for wholesale investors to be able to look at our services, history, and funds before meeting with us. 

SOLUTION

What was the scope of their involvement?

We initially met with Butterfly, and they gave us a quote to update our website. We gave them a few reference articles we’d written to give them an idea about our company, and they worked from there. The site was built from scratch using WordPress, and Butterfly was responsible for the layout and format. 

The team created a basic home page, an about us page, a blog page we can consistently update, and a place to contact our company. They completed most of the work relatively quickly, and we went through the site together to fine-tune everything. Butterfly also provided some keyword research and optimization and is providing maintenance services. 

What is the team composition?

We worked with about two people. 

How did you come to work with Butterfly?

We knew another company that had used Butterfly’s services, and we also knew the founder. 

How much have you invested with them?

We spent less than $10,000. 

What is the status of this engagement?

We started working together in February 2023, and the engagement lasted about a month. They are providing maintenance. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve were very pleased with the work from Butterfly; they provided us with premium service.

How did Butterfly perform from a project management standpoint?

They supplied us with excellent project management and exceeded our expectations regarding deadlines. We communicated via phone calls, in-person meetings, and Microsoft Teams. 

What did you find most impressive about them?

They were very supportive, and the team worked quickly. When we had questions, Butterfly always got back to us promptly. They’re a trusted partner and completed everything we asked of them. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Outline the scope and know what you want before you start any kind of work. 

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of a food technology production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Butterfly?

We needed someone to develop a landing page ahead of the commencement of our business’ food production start, which was a year out. We needed somewhere to refer investors and potential customers to as we were meeting with them.

SOLUTION

What was the scope of their involvement?

In the beginning, we had a couple of face-to-face meetings with Butterfly and provided an outline of the company and its objectives. The goal was to create a clear and uncluttered snapshot of a business utilizing technology and environmentally-friendly techniques to produce food at a better rate than traditional farming methods. I’m not creative or artistic, so Butterfly took control of the project. In the end, they gave me several proposals for me to select from. 

Since we already had a logo, they designed the color and theme of the landing page around that logo. They edited the text, messaging, and positioning of the landing page. They also created functionality for the site to host video content. 

Butterfly hosts and maintains our site; they’re continuing to develop it into a fully functional site. We’re planning to discuss an expansion of the project scope in the next 3–6 months, which may include SEO or marketing.

What is the team composition?

We’ve had one primary contact; one of the directors was at the initial briefing and then directed me to the right contact in the business.

How much have you invested with them?

We’ve spent around $3,000 so far; we continue to pay $100 per month for the hosting and maintenance of the site.

What is the status of this engagement?

The initial engagement started in May 2021. Butterfly delivered the landing page within a month, and we have an ongoing partnership.

How did you come to work with Butterfly?

I met the director through a networking group. When I was starting this project, I had a relationship with them, so I looked at their work and was impressed; I reached out to see if we’d be a good fit.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've gone over and above what was expected; they’ve improved our landing page and led the project to a result that I'm very happy with. The quality is excellent. There’s no external measurement other than the feedback from people who viewed the site. 

How did the company perform from a project management standpoint?

They’ve met the agreed timeframes for deliverables. We catch up about once a month via phone call or an impromptu meeting at one of our offices. I don’t feel that any project management tools necessary at this point.

What did you find most impressive about them?

Butterfly did what they said they’d do, and they did it well.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for future clients of theirs?

It depends on the line of work; I’d recommend having a rough idea of what you want while remaining open to suggestions from Butterfly. They’re the experts, so they can fine-tune your initial scope.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and director of a cloud-based telemedicine platform for veterinarians.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Butterfly?

There was a need for a cloud-based telemedicine platform for veterinarians, particularly during COVID-19. Most importantly, we wanted to improve the mental health of veterinarians and their staff through our platform. As a result, we hired Butterfly to develop the solution.

SOLUTION

What was the scope of their involvement?

I didn’t provide them with any wireframes or documentation. I just went to them with the concept and they've developed everything from scratch — from the wireframe stage to the development process. 

Our platform enables pet owners to book appointments with veterinary professionals worldwide. On the other hand, veterinarians can talk to pet owners and examine pets through video consultations, and they can take down notes using the platform. All appointments are recorded, and the payment process is also integrated into the platform. 

The telemedicine solution has officially been launched in March 2020, but we continue to make improvements. We've had to pivot a few times in different directions depending on what our target market wants. At the moment, we don’t know when the project will end because we plan to develop new products and integrate new avenues into the platform.

What is the team composition?

We’re working with their project manager, product development manager, and developers. Overall, there are 4–5 people dedicated to our project. We also communicate with their CEO.

How did you come to work with Butterfly?

I found the Butterfly team through a web search, and I chose them because they were local. I wanted a company I could visit just in case we’d face problems in the future. Another benefit to that would be the fact that I could talk to their team in person rather than relying on an overseas company where issues might not get sorted out easily.

I also examined the companies they worked for, and I reached out to some of them to get feedback on Butterfly’s work. I also looked at their projects and found some of their customers’ testimonials.

How much have you invested with them?

We’ve spent around $1.8 million AUD (approximately $1.3 million USD).

What is the status of this engagement?

The project began in September 2018, and we’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Butterfly’s platform has been working well, and we’re using it in multiple veterinary clinics. We appreciate that if we identify any errors or bugs, we can always reach out to their help desk. After that, they’ll sort the issues for us. 

How did Butterfly perform from a project management standpoint?

Their communication skills have been good. We don't use Slack, but we have regular meetings. We usually use Zoom and Google Meet to discuss the project. We also use an interactive tool where we sort out the details.

In terms of timeliness, we’ve faced some roadblocks. There have been times when deadlines have drawn past what we’d hoped or anticipated. We’ve received the project, but the trouble has been dealing with technology that has unforeseen errors, glitches, or bugs that need to be fixed. As a result, we’ve had to roll back previous versions of the platform while fixing the bugs. After that, we’ve had to re-release the solution. 

What did you find most impressive about them?

I’ve been impressed that they can handle everything — from setting up our website, choosing the design of our logo and name of our business, selecting colors that we should use, and more. They’ve really taken our concept and honed our platform into how we wanted it. Overall, they’ve been with us since the start of our journey.

Are there any areas they could improve?

We don’t completely understand their process. As a result, it has been frustrating for us that we need to do different parts of development one at a time instead of tackling multiple projects at once. Their process leads to several sprints and testing that has prolonged our timeline. If they’ve communicated that to us in the beginning, it would’ve been better. However, I haven’t really done a lot of development work with Butterfly before.

Any advice for potential customers?

Get them to stick through different timelines. Moreover, prepare 30% more than your initial budget. That way, you’re prepared if they have to fix more bugs or iron out other issues.

BACKGROUND

Introduce your business and what you do there.

I am the founder and director of Pause Fest.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Butterfly?

I wanted to create a better user experience for our website. Another firm had developed our website, which is built on Joomla. I had to design the website, which I didn’t want to so I was really looking for someone to take it to the next level, and also look at what else is currently out there and how we can make the website better than it is.

SOLUTION

What was the scope of their involvement?

We started off with an in-person conversation where we discussed the objectives, the details, and extent of what they would be doing. After that, they got into wireframing, and once the wireframes were approved, they jumped into the design, which featured a refreshed look, feel, and UX [user experience].

They rearranged the navigation and focused on a few particular pages such as the home page, about page, and the schedule. There were a few pages that we didn’t have originally, but they designed for us in a way that tells a story.

What is the team dynamic?

They have a small team and I worked with 4 or 5 people during the project.

How did you come to work with Butterfly?

I had originally searched online for backend and frontend freelancers, or a company to help me update the website. I have a couple of friends who work at Butterfly. They mentioned they would be able to help me out with what I was looking for and were really interested in working on this project with me.

How much have you invested in them?

I spent about 35,000 AUD [$26,470 USD]. The payment is in kind. We’re exchanging services to the value of 35,000 AUD and giving them the same value at the end.

What is the status of this engagement?

We started working together in September 2017 and the project wrapped up in November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is interesting to look at with a beautiful layout and imagery. It has been quite a change for us. It is clean and has made our profile much bigger and better, as well as now working across different devices, which is very important for us. So far, we have received positive feedback, and my whole team loves it.

As well as beautiful, it needs to be functional as it is a point of conversion. It needs to charm and excite people so then they purchase tickets. Now, people don’t need to go to a third party to purchase tickets; they stay on the page and purchase the ticket right there and then. This integration has been great as I really wanted to keep our users on our website.

How did Butterfly perform from a project management standpoint?

They are good. It has been a bit of a tight deadline for them. There was a lot to be done in a relatively short period of time, going from sketches to wireframes, and the final testing and implementing. They performed well.

We initially met in-person a couple of times, and after that point, we mostly communicated through phone calls and emails. It all worked out well in the end and was a very good and easy experience.

What did you find most impressive about them?

I didn’t really know what the website would be like, but I was really blown away by their work on the design, usability, and functionality, as well as their level of experience. Everything rolled out easily and nicely. They designed the layout and I didn’t have any particular comments on things I disliked. They were flexible and very easy to work with, and they were always happy to help us out with any changes and add to the project.

Are there any areas they could improve?

For the scope that we agreed on, they really went beyond what was expected.

Do you have any advice for potential customers?

They provide great customer service and they are really nice people to deal with, in addition to them doing a great job. In comparison to other freelancers I have worked with in the past, they are super friendly and it is easy to work with, even when you are under pressure and there is a lot to do.

BACKGROUND

Introduce your business and what you do there.

Royal Australian and New Zealand College of Radiologists [RANZCR] is a private medical college that provides training across 2 faculties, including clinical radiology and radiation oncology. I’m the CIO, and I’m in charge of all business applications across the whole organization. This includes operations, training, and all of the Cloud services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Butterfly?

Butterfly and RANZCR have had a partnership for about 9 years. They’ve helped us with hosting, design, and maintenance of our main website.

In 2014, I started the process of moving all of our websites and having Butterfly redesign them. They helped move them from a very small 1-person based company and hoster, which was inadequate for our organization and unstable with other providers.

SOLUTION

What was the scope of their involvement?

They helped us address what we were trying to do for each website, including our brand, and what we were trying to say to our members and internal campaign. Butterfly guided us with their expertise in design, helped us capture content, and introduced other companies to augment SEO [search engine optimization] services. Butterfly provided project management, a design and development team, and an operational component for website hosting.

We completely redesigned the website. Butterfly was instructed to keep within our architectural principles that were put in place for the college, which involves a both a WordPress and Joomla CMS [content management system]. We decided to only keep some of the content from the previous website in order to approach the redesign and information architecture from a mobile standpoint. We had a significant percentage shift in mobile website users, so Butterfly’s main focus was on that, but they also helped with the desktop version.  

They incorporated the corporate colors for our campaigns, and they also took us through the process so that they understood what we were looking for from a business perspective. They informed us of what the industry was doing regarding website functionality. We needed stronger searching capabilities, and we also needed to have clear pages that people would be able to move through easily.

Butterfly’s designers have come back on multiple occasions with wireframes, color palettes, and image prototypes that needed very little adjustments. They really understood what we were looking for.

The larger projects have been finished, but they’re going to help us with some interfaces, including our frontends, backends, and new CRMs [customer relationship management]. These projects will be smaller than the ones they’ve worked on in the past 2–3 years.

What is the team dynamic?

There are 3–5 people working on each project. We have a dedicated project manager, Beth [Senior Digital Producer, Butterfly] who has worked on multiple projects with us.

How did you come to work with Butterfly?

I built trust quickly with Liz [CEO, Butterfly] and the rest of the Melbourne-based team who has been working for us. Their systems are stable, and they get things done quickly while staying within our budget. I’m unsure how we originally found them, but it was an easy decision to have Butterfly host all of our websites.

How much have you invested with them?

We’ve spent between $200,000–$1 million with them over the years.

What is the status of this engagement?

I started working with them in 2014, but they started working with RANZCR before that. We have an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve changed the way RANZCR is viewed from a digital perspective. Our 3 key websites have won 7–8 internationally-recognized awards due to their design and website functionality.

We’ve had many comments stating that our website doesn’t look like it’s for a medical college, unlike our competitors. It’s very different due to its contemporary design and usability.

The member feedback and been positive, and although we changed domains, people still really like the websites. We’re seeing better click-through rates because people are now coming to our site to search, whereas before they were going to Google. They’ve significantly grown month after month, and the success of our campaign-advocacy information in reaching the public is working really well.

How did Butterfly perform from a project management standpoint?

I can’t recall any delays throughout any of the projects. I was pleased with their project management process and how they included stakeholders at the right time to keep them informed and updated. Butterfly set tasks and worked with those stakeholders because they understood that, as individuals, they had daily jobs to do outside of the project. I’ve handled many technical projects, and Butterfly’s project management was of a high standard.

We communicate through phone, email, video conferencing, Skype, and GoToMeeting. They have a prototyping tool which allowed us to provide comments online regarding the design process. They could read our comments, make appropriate changes to prototypes, then go into the standard system development life cycle of testing, production, and launch.

Beth [Senior Digital Producer, Butterfly] has worked on a number of our projects, and she’s great. She takes the task and gets the job done by finding the right design and development resources. She also has great rapport with the stakeholders inside RANSKR, so the trust they have in Butterfly is really high.

We are able to trust them to get the project done, and then come back to us with their solutions. They are accurate in their delivery every single time, which makes it easy for me, as head of IT, to keep things moving. I haven’t been overwhelmed with all of the details because I can simply oversee the process and let their teams take care of everything.

What did you find most impressive about them?

It’s easy to work with them, and we’re lucky to have found a team so close to us. It’s hard to find solid performers, and I normally don’t do references, but I would for them because they do such a fantastic job.

They’ve got a good network, and if they recognize that they don’t have a skillset, they will introduce people who we can both work with. They’ve got a solid reputation with other smaller, specialized companies that handle SEO.

Are there any areas they could improve?

I can’t think of anything at this stage because of the success we’ve had with all of the projects over the past 3 years.

Do you have any advice for potential customers?

Potential clients should trust them because they have a seasoned team of designers and project managers. We gave them the independence to lead us through development, which is hard for some businesses to do. Sometimes, businesses get too involved in the details, which causes the end result to suffer. If Butterfly is given such independence, they will come out with a better product.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of HammondCare

Describe what your company does in a single sentence.

Aged care

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Butterfly to accomplish?

• Improve UX for B2B visitors to our website
• Improve information architecture of our website for B2B offering

SOLUTION

How did you find Butterfly?

We have been working with them for years.

Why did you select Butterfly over others?

Existing supplier

How many teammates from Butterfly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Improve UX, navigation, information hierarchy and design of the B2B offering and pages on our wbsite

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Clear, actionable IA and UX recommendations based on data and best practice

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management and very responsive. Kept us on track and very clearly communication about the project and budget.

What was your primary form of communication with Butterfly?

Email or Messaging App

What did you find most impressive or unique about this company?

It was super easy to work with Butterfly, and their expertise and strategic capability is clearly evident.

Are there any areas for improvement or something Butterfly could have done differently?

No