What evidence can you share that demonstrates the impact of the engagement?
They’ve changed the way RANZCR is viewed from a digital perspective. Our 3 key websites have won 7–8 internationally-recognized awards due to their design and website functionality.
We’ve had many comments stating that our website doesn’t look like it’s for a medical college, unlike our competitors. It’s very different due to its contemporary design and usability.
The member feedback and been positive, and although we changed domains, people still really like the websites. We’re seeing better click-through rates because people are now coming to our site to search, whereas before they were going to Google. They’ve significantly grown month after month, and the success of our campaign-advocacy information in reaching the public is working really well.
How did Butterfly perform from a project management standpoint?
I can’t recall any delays throughout any of the projects. I was pleased with their project management process and how they included stakeholders at the right time to keep them informed and updated. Butterfly set tasks and worked with those stakeholders because they understood that, as individuals, they had daily jobs to do outside of the project. I’ve handled many technical projects, and Butterfly’s project management was of a high standard.
We communicate through phone, email, video conferencing, Skype, and GoToMeeting. They have a prototyping tool which allowed us to provide comments online regarding the design process. They could read our comments, make appropriate changes to prototypes, then go into the standard system development life cycle of testing, production, and launch.
Beth [Senior Digital Producer, Butterfly] has worked on a number of our projects, and she’s great. She takes the task and gets the job done by finding the right design and development resources. She also has great rapport with the stakeholders inside RANSKR, so the trust they have in Butterfly is really high.
We are able to trust them to get the project done, and then come back to us with their solutions. They are accurate in their delivery every single time, which makes it easy for me, as head of IT, to keep things moving. I haven’t been overwhelmed with all of the details because I can simply oversee the process and let their teams take care of everything.
What did you find most impressive about them?
It’s easy to work with them, and we’re lucky to have found a team so close to us. It’s hard to find solid performers, and I normally don’t do references, but I would for them because they do such a fantastic job.
They’ve got a good network, and if they recognize that they don’t have a skillset, they will introduce people who we can both work with. They’ve got a solid reputation with other smaller, specialized companies that handle SEO.
Are there any areas they could improve?
I can’t think of anything at this stage because of the success we’ve had with all of the projects over the past 3 years.
Do you have any advice for potential customers?
Potential clients should trust them because they have a seasoned team of designers and project managers. We gave them the independence to lead us through development, which is hard for some businesses to do. Sometimes, businesses get too involved in the details, which causes the end result to suffer. If Butterfly is given such independence, they will come out with a better product.