The Brink Agency

BACKGROUND

Please describe your company and position.

I am the Marketing Communications Manager of KONI BV

Describe what your company does in a single sentence.

Manufacturer of shock absorbers for all vehicles

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Brink Agency to accomplish?

• Rebrand
• Digital Redevelopment
• Website
• Content creation
• 3D animations

SOLUTION

How did you find The Brink Agency?

Online Search

Why did you select The Brink Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from The Brink Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged The Brink Agency to support three key aspects of our branding and marketing refresh: Branding, Design / Development, and 3D / animation. Together with The Brink Agency we first identified our current position in the market, before outlining the refreshed Brand direction we were looking for. The Brink Agency provided a workshop on Identity and Branding, from which we received a new brand style, guidebook, and shareable content and assets. 

Next we needed a new website for our global audience. The Brink Agency completed the full design and development of this project, using our new brand identity and desire to be more digital and engaging through motion, and built the website in our required Kentico CMS. 

Early in the project we also added the need for an e-commerce platform to be designed, developed and launched in the Shopify platform. This was successfully launched for our North American audience. Intertwining both these projects, as well as our more digital and online focus through social platforms, The Brink Agency created high quality, hyper realistic 3D animations and product renders.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Three measurable outcomes were needed, and met, during the project:

• Brand refresh: new guidelines and identity document, supporting documents (presentations, templates, etc.), new digital assets and graphic elements. 
• Website redevelopment: redesign and develop new website(s) for the business to better reflect and promote the brand, and bring it into a modern more digital era. Built in Kentico CMS. 
• We shop build: full design and development of web shop / e-commerce platform built in Shopify. This also included a specialised and custom digital product finder operating with live data through APIs from SAP. 
• 3D design: major piece of the new digital approach was to have a range of 3D assets which promote our brand. The Brink Agency developed new high quality, hyper realistic 3D product renders which showcased external and internal components of our products. We also had 3D animations created for key products, highlighting the motion aspect of our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As with many projects, there are always things that cause delays, and these projects were no different. Mostly timelines agreed upon were met, or discussed and readjusted if there were delays, of which the majority of delays were unavoidable and not always in the control of The Brink Agency. The Brink Agency were very transparent on any delays, with communication excellent throughout.

What was your primary form of communication with The Brink Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The skillset in design was impressive; they transformed our idea and vision into a new digital platform. For a small, and growing company there is a lot to be excited about.

Are there any areas for improvement or something The Brink Agency could have done differently?

No major issues, although as a young and growing company there can be changes in staff and handover conversations do not always cover previous directions and discussions. Important to make sure time is set aside to fully learn the project outcomes.

BACKGROUND

Introduce your business and what you do there.

Marble IT is a company based in Novi Sad, which provides services like: web, mobile, game, AR/VR and custom software development. Being a company mostly populated with younger generations, besides doing “proper” development, we always try to give our clients, not only a good quality product, but a well rounded experience of the culture in Marble IT. Which basically means we’re going to make them laugh until they cry. 

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with the vendor?

We had a new inquiry from a client regarding the development and integration of a 3D configurator webshop. Being in need of an experienced designer in that field, we’ve contacted Innovative Digital to save the day (project). 

SOLUTION

What was the scope of their involvement?

They needed to cover the design part of the application. To make it, following the design of the client's current website, while providing the users with great experience and an easy to use “flow”.

What is the team composition?

From Innovative Digital’s side, we had the opportunity to work with their head of design, together with the UI/UX designer and a project manager. Marble IT provided one software engineer to cover the UI part of the website, as well as the 3D configurator part.

How did you come to work with the vendor?

We started our adventure in early 2020. Since then it has developed into a great partnership.

What is the status of this engagement?

The project was done within the deadline.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Due to signed NDA’s from both parties, we cannot yet share any evidence. The application should go live by the end of this year. 

How did the vendor perform from a project management standpoint?

Innovative Digitals team was quite organized. Due to our longer partnership, we have developed a system for coordinating and so far it has proven to be productive.

What did you find most impressive about them?

The most impressive part is the urgency at which they respond to critical matters. Also their proactive approach kept those critical matters at a minimum. 

BACKGROUND

Please describe your company and your position there.

Panda International is a specialist recruitment consultancy dedicated to the growth and evolution of the Life Sciences sector. Headquartered in Amsterdam, home of the European Medicine Agency (EMA), we source outstanding permanent and interim professionals for innovative organisations in the fields of Medical Devices, Biotechnology, Pharmaceutical and Food Production.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Innovative Digital, and what were your goals?

We prefer to work with external agencies that are experts in SEO & PPC. Our previous partner performed below expectations so we decided to switch to Innovative brands after working with them on another project. Our goal was to maximise our online presence on search engines to attract candidates and clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had already worked with innovative brands on 2-3 projects in the past and we were very happy with their work, how they communicated and managed our expectations.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery stage where we evaluated our existing SEO and PPC. After analysing all aspects we began to segment our goals into 2 groups; candidate attraction and client attraction. Innovative brands then went away and created examples Ads, identified keywords and set up campaigns. They present their ideas and give clear explanations for the reasons behind what they have made.

How many people from the vendor's team worked with you, and what were their positions?

We mainly worked with Michel Heino, who is a digital account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our new Google Ad has drastically outperformed any old Ads we had. We have experienced an increase in website traffic which is resulting in new business being generated.

Describe their project management style, including communication tools and timeliness.

They have been great at managing our expectations, communicating any developments or problems and acting quickly when changes need to be made.

What did you find most impressive or unique about this company?

The quality of their work, the speed they deliver things and the ongoing collaboration they provide.

Are there any areas for improvement or something they could have done differently?

Not at all.

BACKGROUND

Please describe your company and your position there.

BrightMarbles is a Software Engineering house dedicated to meeting the challenges presented by today’s fast-changing landscape by providing quality IT Services focused on people, high level of technical knowledge, and principles of modern software development. Boris Berat CEO & Co-founder of BrightMarbles

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Innovative Digital?

We hired Innovative Brands to develop a design from start to finish and all functionalities according to our personal branding for the new internal portal we were developing.

What were your goals for this project?

Our goal was to have a UX friendly and minimalist premium design

SOLUTION

How did you select this vendor?

We collaborated with Innovative Brands earlier, and we were satisfied with how it went, so we opted for them again.

Describe the project in detail.

The project required delivering a design for the internal portal (with the vacation feature) we wanted to develop. The portal should cover and automatize all internal processes. Together with Innovative Brands, we worked to create all specifications for the project.

What was the team composition?

2 UI/UX designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re satisfied with the result of this collaboration. The design is smooth, intuitive, and UX friendly, and that’s what the most important for us.

How effective was the workflow between your team and theirs?

The workflow was effective, flawless and smooth.

What did you find most impressive about this company?

Their creativity, communication, but also the knowledge of this special domain.

Are there any areas for improvement?

Nothing so far.

BACKGROUND

Please describe your company and position.

I am the executive 

Describe what your company does in a single sentence.

International e-commerce logistics service provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Brink Agency to accomplish?

• Branding Campaign visual concepting

SOLUTION

How did you find The Brink Agency?

• Online Search
• Other

Why did you select The Brink Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from The Brink Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding campaign conception; Omnichannel visual creatives; KV assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

creatives quantity by touchpoint, documents, concept proposition sets, and feedback-revision rounds.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with The Brink Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were flexible, supportive, and willing to learn, understand, and adapt to the industry landscape

Are there any areas for improvement or something The Brink Agency could have done differently?

Timeline management and detail quality check.

BACKGROUND

Please describe your company and position.

I am the CEO of RICH&RIVANO

Describe what your company does in a single sentence.

Luxury drinks company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Brink Agency to accomplish?

• Website
• 3D

SOLUTION

How did you find The Brink Agency?

• Online Search

Why did you select The Brink Agency over others?

• High ratings
• Company values aligned

How many teammates from The Brink Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A nice functional website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They did exactly what I asked for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication and timing were great.

What was your primary form of communication with The Brink Agency?

• In-Person Meeting

What did you find most impressive or unique about this company?

The work they deliver.

Are there any areas for improvement or something The Brink Agency could have done differently?

It could be better to have one project-manager. We have changed several over the past time. But the Anna and Golnoosh did a great job.