Bright Bright Great

BACKGROUND

Please describe your company and position.

I am the President of Lumaris

Describe what your company does in a single sentence.

Lumaris is a full-service research firm dedicated to using surveys and focus groups to highlight the voices of underrepresented groups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bright Bright Great to accomplish?

• Brand strategy
• Pitch deck script and design

SOLUTION

How did you find Bright Bright Great?

Online Search

Why did you select Bright Bright Great over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bright Bright Great were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BBG has a well-defined multi-step process for developing brand strategy and messaging. For us it was: 

• Stakeholder interviews (1-hour conversations with company leaders). 

This then informed the development of: 

• Value proposition statement 
• Pitch deck story arc. 

Then we were handed off to the design team. Their process was 

• 30-minute stakeholder interview 
• Pitch deck design draft 
• One round of review and edits. This all took roughly six weeks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received: 

1. Value proposition and mission statements. 
2. A 10-minute pitch-deck script. 
3. A 15-slide pitch deck that could be delivered in 10 minutes. This amounted to 10 slides of content, plus title and section title slides.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BBG runs a professional shop. Their project management was top-notch. Communication was clear (including on next steps), meetings started on time, and they delivered products when they said they would. We asked for a pitch deck on a tight timeline (roughly two weeks), and they delivered it early. They were flexible. For example, our stakeholder interviews were going well and we had the time to go over by 15-20 minutes and we weren't charged extra. (All other meetings started and ended on time.)

What was your primary form of communication with Bright Bright Great?

Virtual Meeting

What did you find most impressive or unique about this company?

The two things I was impressed by most were 

1. Their ability to create clear value prop and mission statements out of rambling answers to their questions about what our company was about. 
2. Their design team's skills. I think BBG started as a design company and it shows. They had top-shelf design talent on their team.

Are there any areas for improvement or something Bright Bright Great could have done differently?

None that I can think of

BACKGROUND

Please describe your company and position.

I am the COO of an advertising & marketing company

Describe what your company does in a single sentence.

Creatively driven advertising agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bright Bright Great to accomplish?

• Redesign our website

SOLUTION

How did you find Bright Bright Great?

Existing partner

Why did you select Bright Bright Great over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned
• previous experience

How many teammates from Bright Bright Great were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BBG led a redesign of our existing website and helped the entire experience feel more modern. They also led the development and launch of the site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Time and budget, plus overall quality of the design and recommendations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Very timely and definitely kept the project on task.

What was your primary form of communication with Bright Bright Great?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have quality talent delivering quality work.

Are there any areas for improvement or something Bright Bright Great could have done differently?

Nope! Great experience.

BACKGROUND

Please describe your company and position.

I am the CEO and Founder of a family bonding company

Describe what your company does in a single sentence.

We foster the important relationship between uncles and their nieces and nephews.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bright Bright Great to accomplish?

• Brand Positioning
• Brand Messaging
• Brand Visuals

SOLUTION

How did you find Bright Bright Great?

Online Search

Why did you select Bright Bright Great over others?

• High ratings
• Great culture fit
• Good value for cost

What was the size of Bright Bright Great’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BBG took us from 0 to 100 in terms of how we see ourselves as a company, and more importantly, how we portray ourselves to possible clients. BBG walked us through branding exercises, strategy sessions, understanding our value proposition, competitive market research, allowing us to synthesize and solidify a myriad of stakeholder opinions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We ended this project phase (we WILL be continuing work with BBG) with a fully-realized brand book. We covered every piece of brand from mission, vision, and brand positioning to tone of voice, illustration style and photography style.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lyndsey, BBG's project manager, was absolutely incredible to work with. She is responsive, clear, fast, and guided us successfully through all the work that needed to be done. BBG as a team delivered on time, or ahead of time, always made sure we knew what our tasks were, and made this branding project a true joy.

What was your primary form of communication with Bright Bright Great?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Honestly, they are a group of incredibly thoughtful, hardworking, and dedicated creatives. We looked at other agencies that didn't seem to care about us. From the get go, BBG was all in, and this REALLY stood out to us in our selection process. They took the time to understand who we are, how we work, what matters to us, and how we could all succeed together.

Are there any areas for improvement or something Bright Bright Great could have done differently?

None, we are going to work with BBG as much as we can!

BACKGROUND

Please describe your company and your position there.

I am the Art Director for Strada Education Network.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bright Bright Great?

We hired BBG to redesign and develop our main website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Their portfolio was great. Their creative team was brilliant. They got us.

Describe the project in detail and walk through the stages of the project.

BBG talked with stakeholders and different teams. Then, they created prototypes showing design. Then, they started building working mockups. Then, developed in Wordpress.

How many resources from the vendor's team worked with you, and what were their positions?

Two creative directors, two art directors, two developers, and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They understood our complex organization and was able to bring that to life in their concepts.

How effective was the workflow between your team and theirs?

Great. We were able to get on weekly calls. Signoff process was as expected. Edits were handled quickly.

What did you find most impressive or unique about this company?

Their knowledge of Wordpress and hosting is good. Not a lot of design companies go the extra mile of service. They do.

Are there any areas for improvement or something they could have done differently?

Not really.