Bright Bright Great

What evidence can you share that demonstrates the impact of the engagement?

After working with them, we’ve been able to get more meetings with companies than we were before. Because we had a brand identity problem before Bright Bright Great, we had to spend large portions of our meetings describing who we were. Now, we have established our voice and mission so people know who we are. We couldn’t have done that without the help of Jason’s team.

How did Bright Bright Great perform from a project management standpoint?

The Bright Bright Great team are detailed, tenacious, and stay on track throughout every project. His team let us know their thoughts on our ideas and informed us of services we should take advantage of. They stay on budget and on time. We primarily communicated through Asana and Slack.

What did you find most impressive about them?

While some people could find their frankness and honesty to be off-putting, I welcome it. They will always point you in the direction they believe is best and make sure they are an open partner, which I think is awesome. They always have your business’ best interest at heart and they are good people.

Are there any areas they could improve?

I’ve worked with him for over four years and I wouldn’t say there isn’t really anything they could improve on. Though some might not like their frankness, I appreciate it.

Any advice for potential customers?

If you’re looking for a quick solution, find a different company. Bright Bright Great are going to be a partner for the long term that will move the needle over time. They will be the ones you lean on and rely on to see a project through to the end.

What evidence can you share that demonstrates the impact of the engagement?

From an analytics perspective, we’re getting more traffic to our website and we’ve seen improvement on almost all of the metrics we’re tracking. Everything is listed under one URL now, which has been helpful in directing people to our site.

How did Bright Bright Great perform from a project management standpoint?

There were a few hiccups with turnover on their end, and a few things fell between the cracks because of that, but that happens sometimes so it’s not anything I hold against them. Overall, the deadlines and timeline goals were met. We communicated mostly through email and used Asana as the project management tool.

What did you find most impressive about them?

They had a variety of people and expertise on their team. I worked with different people based on the phase of the project. It was nice to have different resources available.

Are there any areas they could improve?

Nothing major comes to mind. There was a time when the project slowed down due to turnover with their staff and the process of hiring new people, but we recognize that happens. It’s not something I would call out as an issue.

Do you have any advice for potential customers?

We were able to work on a shorter timeline by providing them with key examples of what we were looking for. Sending those ensured that we were on the same page from the beginning of the project. I would also advise keeping the lines of communication open; they’re very receptive to feedback or changes.

What evidence can you share that demonstrates the impact of the engagement?

I hear compliments about the design nearly every time a prospective tenant visits our website. Since it went live, I have seen higher occupancy rates and a better rental rate. I also have much better marketing materials now. In real estate, image means a lot and Bright Bright Great without a doubt helped us get to the point where we look like one of the best landlords in the city.

How did Bright Bright Great perform from a project management standpoint?

I supplied them a few examples of websites I liked, whether it was the typography or another component I wanted integrated into our site. I also sketched out a few notes on how I envisioned certain sections. We used Basecamp and Asana for collaboration and project management needs.

What did you find most impressive about them?

They completed the project under budget and before the deadline. They gave my project a lot of attention and focused intently on the details, down to the colors and typography. They made it easy to understand what we were going to get because we basically designed the entire site together.

I was particularly struck by the fact that they checked in with me and asked, “Do you love every square inch of this thing?” I said, “Yeah,” and then they sent it to development. I’ve experienced three sites being developed for my company and it had never been done that way. My other experiences involved designing a page, sending it to development, designing the next one, and sending that one, and so on. With Bright Bright Good, we got the entire design nailed down and then sent it to development once we felt it was seamless.

Are there any areas they could improve?

No. Did I know I was going to spend as much money as I did? No. I thought it was a little pricey in the beginning, but it was one of those purchases in which, after I spent the money, I was so unbelievably happy. I have zero regrets. I got way more value than what I spent in money, without a doubt.

Any advice for potential customers?

Just work with them! They are as capable as a really large firm. They’re brutally honest when you have a good idea and when you don’t have a good idea. All-in-all, Bright Bright Great is very talented. I’d advise anyone in need of these services to just go speak to them and communicate really honestly with what you need.

What evidence can you share that demonstrates the impact of the engagement?

In terms of establishing credibility, the outcome of their work was night-and-day. The site can be easily referenced and renders beautifully on any mobile device. It’s been received well, both externally and internally, and serves as the impetus for us to become more innovative and be the company we’ve always been.

People don’t typically go to our website to make a purchase decision—that requires spending more time with our platform. The site is used more for requests, so credibility was our most important consideration. We needed to remove any disconnects between how we view ourselves, the types of solutions we provide, and how we’re represented by our brand and collateral.

How did BBG perform from a project management standpoint?

Any faults in this area would be mine. I have a lot of responsibilities beyond marketing, but I needed to remain involved all the time since this was an important project. BBG did a great job of keeping us directed and pushing forward on an aggressive timeline. We mostly communicated through Basecamp and email.

What did you find most impressive about them?

They were fantastic. BBG’s most significant distinguishing quality—when compared with any other vendor—is that they made us feel like we were part of the same team. We worked collaboratively to an unbelievable degree. They were extremely attentive to our needs, which is difficult when sharing design work with a larger group for feedback. Some elements will get detracted or added beyond your control. BBG was always very responsive.

Do you have any advice for future clients of theirs?

If anyone is looking for a small shop with an amazing breadth of experience, they should consider BBG. Like anything else, the quality depends on the client’s experience and available time for the project. It is important to have some face-to-face time during the kick-off and establish a cadence of weekly meetings to set a clear agenda for progress. This is something that BBG is good at, but any company contracting them must be just as committed to devoting that time.