Digital design leaders.

Bright Bright Great is a full service brand innovation agency located in Chicago, creating engaging interactive experiences from research and analysis, through creative, all the way to promotion, social media and marketing.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2007
Show all +
Chicago, IL
headquarters
  • 4131 W. Belmont Ave. #D
    Chicago, IL 60641
    United States

Portfolio

Key clients: 

Nike, American Institute of Graphic Arts, French American Chamber of Commerce, Gogo, Lucasfilm, Crayola, McDonalds, Ferguson Enterprises, Hostess, Cards Against Humanity, Orbitz, Argo Tea, Museum of Science and Industry Chicago

Reviews

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Web Redesign for Civil Engineering Consulting Firm

“We’ve received nothing but positive feedback about the site.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Sep. 2018
Project summary: 

Bright Bright Great took over web redesign when the prior agency delivered subpar work. They united the website and marketing collateral under the same brand and style and also built an employee portal.

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Employee, Ardmore Roderick
 
Verified
The Review
Feedback summary: 

Bright Bright Great had good reviews and an impressive portfolio. They collaborated well with the internal team and made sure the project kept to an ambitious pace. They communicated well and took time to understand project goals. Everyone loves the products they made.

BACKGROUND

Introduce your business and what you do there.

I work at Ardmore Roderick, a civil engineering and consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We recently went through a merger and had done some rebranding with another agency. However, we were unhappy with their work and hired Bright Bright Great to take over.

SOLUTION

What was the scope of their involvement?

We’d already created a new logo, but we had Bright Bright Great redevelop and redesign our website and help with some marketing collateral. They led the work; we didn’t provide any wireframes or sketches. They made the site and collateral cohesive, all fitting under one brand and style. The new website has the same functionality as the old, but it looks a lot different. We worked together to decide what features we wanted, then Bright Bright Great created a resume template and case studies for showcasing our different projects.

They had a photographer take professional headshots of our executive team and pictures of our office to reflect our company culture and identity. The graphic designer worked with our team, and we provided a few edits to her designs. Bright Bright Great also developed an internal portal for company employees, allowing them to easily access their emails, human resources documents, etc.

What is the team composition?

We worked with different people depending on the phase we were in. We had one main point of contact and also worked with a photographer, graphic designer, and project manager who oversaw all tasks.

How did you come to work with Bright Bright Great?

One of our employees referred them. I looked at their portfolio and reviews, liked what I saw, and hired them.

How much have you invested with them?

We spent about $70,000.

What is the status of this engagement?

We worked together from January–September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received nothing but positive feedback about the site. Our employees love the internal portal, saying it’s much easier to have all of their resources in one place.

How did Bright Bright Great perform from a project management standpoint?

They directed us well and kept the project running smoothly and on time. The project manager set an aggressive but possible pace. We used Asana for QA and general communication.

What did you find most impressive about them?

Bright Bright Great is much better than our previous partner. They listened to what we said and found solutions to our problems, developing product that exactly met our criteria. I trust them whole-heartedly.

Are there any areas they could improve?

No, they have excellent communication and customer service.

Do you have any advice for future clients of theirs?

Trust their process and follow their lead. They’ll keep you going in the right direction.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already referred them.

Global Rebrand for Computer Software Firm

“We appreciated their flexibility and responsiveness.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2018 - Aug. 2018
Project summary: 

Bright Bright Great led a major rebranding project for a global company. They worked through multiple rounds of design iteration to build a website’s frontend. Their notable deliverables include a custom font.

The Reviewer
 
201-500 Employees
 
Chicago, Illinois
Creative Director, Computer Software Firm
 
Verified
The Review
Feedback summary: 

Bright Bright Great was responsible for developing design elements present within a newly branded website. Their work received positive feedback from executive-level stakeholders. They’re an experienced team that’s flexible enough to accommodate an ever-changing project scope.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director of a computer software firm. We provide our clients with sales enablement software. I oversee the website and manage our brand identity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

Our company has been around for six or seven years and recently gained a lot of momentum. Having just launched a U.S. headquarters, we decided it was a good time for a global rebrand. We have a lot of in-house designers, but wanted to find a partner that could lead the rebranding project and focus their efforts on building a new website.

SOLUTION

What was the scope of their involvement?

First, we researched user personas to define our audience and tone of voice accurately. Then, we came to Bright Bright Great with our findings to create the project’s foundation. They built upon that foundation to establish new design systems like fonts, colors, photo libraries, icons, and other illustrations. The project went through a few rounds of design iteration where they presented five options to our leadership team. We already had a new logo, so they worked to build elements that complemented our vision.

Ultimately, Bright Bright Great delivered our website’s frontend design. Their efforts included designing a custom font for our brand. They’re responsible for defining the different design aspects we moved forward with as the project progressed.

What is the team composition?

We worked with both owners of the company, one of which functions as the creative director. An account manager was also attached to all of our correspondence and would help schedule everything. Additionally, we interacted with a senior art director and serval graphic designers. They later handed the project over to their WordPress developer.

How did you come to work with Bright Bright Great?

We engaged an extensive RFP process and sent it out to companies all over the world. We sourced agency recommendations from 10 of our internal designers and vetted them thoroughly. We specifically looked for firms that had experience working with companies similar to ours. Eventually, we found Bright Bright Great through the American Institute of Graphic Arts. They fit our needs in terms of size, location, and experience. We were impressed by their portfolio and saw how their work could be translated into our brand. We considered five candidates in total, but our leadership selected Bright Bright Great because of their thorough response to the RFP document.

How much have you invested with them?

We spent close to $100,000 on this project.

What is the status of this engagement?

The bulk of the project took place between April and August 2018. While essentially complete, they’re still helping us polish a few minor things before the site’s official launch.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site hasn’t launched yet, so I can’t offer any specific metrics. However, I can safely say that Bright Bright Great’s work has been positively received throughout our agency. Our executive-level staff considers the rebrand a new era for the company. The new designs put us above our industry competitors. We’re incredibly excited to unveil their deliverables to the public.

How did Bright Bright Great perform from a project management standpoint?

Like any project of this size, some things are going to fall through the cracks. But they always correct their mistakes within a matter of hours. We use Asana to communicate and organize the QA process.

What did you find most impressive about them?

Bright Bright Great really stood out to us in terms of responsiveness and flexibility. They go above our expectations and respond to daily emails within seconds. They also adjusted to our needs as the project evolved and worked on deliverables outside of the original scope of work.

Are there any areas they could improve?

I’d like to see them acquire a wider variety of full-time resources. It would’ve been nice to have an assigned UX designer and illustrator. Luckily, we have a lot of internal resources at our disposal, so this issue didn’t negatively impact our engagement in a meaningful way.

Do you have any advice for potential customers?

They offer a cost-effective way to build a new website. For maximizing the engagement and results, you may consider bringing in additional resources for things like specialized illustrations as needed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They adjusted their schedule to accommodate our needs.
  • 5.0 Cost
    Value / within estimates
    We got a lot of value for the price we paid.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m happy to refer them to anyone.

Rebranding & Web Design for Marketing Firm

"The Bright Bright Great team are detailed, tenacious, and stay on track throughout every project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2014 - Ongoing
Project summary: 

Bright Bright Great performed a brand overhaul that included creating a website, a style guide, and mission that accurately represented the company's goals moving forward. 

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
J.D. Miller
COO, James Dwayne
 
Verified
The Review
Feedback summary: 

The brand assistance that Bright Bright Great delivered helped the company better express their goals which aided to increasing meetings with potential buyers. Their open attitudes foster an environment of honesty and productivity. 

BACKGROUND

Introduce your business and what you do there.

I'm the COO of James Dwayne, a marketing, communication, consulting firm based in Chicago. I am also the head of operations with another Chicago-based management software firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

Our main challenge was that our brand was stuck in the past. We needed to establish a new identity that was aligned with our goals moving forward. In doing this, we wanted a website that established our company's mission. 

SOLUTION

What was the scope of their involvement?

Initially, the Bright Bright Great team performed a full audit on us to discover who we really were as a company. They developed a core mission vision for us built around our goals. They established a style guide, built us a website, and performed, essentially, an entire brand overhaul.

What is the team composition?

Since they are such a lean team, we aren't shuffled from person to person as the project moves along. Our main contact is Jason Schwartz, the managing director and partner at Bright Bright Great. He was involved every step of the way.  We also worked with Amy Schwartz (Creative Director, Bright Bright Great) and Josh Stoik (Web Developer, Bright Bright Great) throughout the process. The director of technology, Tiffany Stoik, was one of the key people we work with because she didn't leave a single stone unturned. We also communicated with their art director, Mackenzie Freemire.

How did you come to work with Bright Bright Great?

They were referred to us and I have used them for multiple projects with other companies I've worked with.

What is the status of this engagement?

I am looking to continue working with them on future projects. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After working with them, we’ve been able to get more meetings with companies than we were before. Because we had a brand identity problem before Bright Bright Great, we had to spend large portions of our meetings describing who we were. Now, we have established our voice and mission so people know who we are. We couldn’t have done that without the help of Jason’s team.

How did Bright Bright Great perform from a project management standpoint?

The Bright Bright Great team are detailed, tenacious, and stay on track throughout every project. His team let us know their thoughts on our ideas and informed us of services we should take advantage of. They stay on budget and on time. We primarily communicated through Asana and Slack.

What did you find most impressive about them?

While some people could find their frankness and honesty to be off-putting, I welcome it. They will always point you in the direction they believe is best and make sure they are an open partner, which I think is awesome. They always have your business’ best interest at heart and they are good people.

Are there any areas they could improve?

I’ve worked with him for over four years and I wouldn’t say there isn’t really anything they could improve on. Though some might not like their frankness, I appreciate it.

Any advice for potential customers?

If you’re looking for a quick solution, find a different company. Bright Bright Great are going to be a partner for the long term that will move the needle over time. They will be the ones you lean on and rely on to see a project through to the end.

5.0
Overall Score I highly recommend them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always kept me updated on their progress.
  • 5.0 Cost
    Value / within estimates
    The price was great for the product we got.
  • 5.0 Quality
    Service & deliverables
    They were able to deliver what I envisioned.
  • 5.0 NPS
    Willing to refer
    I’ve already referred them and continue to use them.

Web Redesign & SMM for Food Production Firm

"Our Facebook page got 26,000 likes during one campaign, which was a big win."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sep. 2014 - Jan. 2016
Project summary: 

Bright Bright Great provided web content and social media marketing, primarily through Facebook ad campaigns. They also set up Instagram and Pinterest pages.

The Reviewer
 
11-50 Employees
 
Greater Chicago Area
CEO, Natural Food Manufacturer and Marketer
 
Verified
The Review
Feedback summary: 

The number of social media interactions improved dramatically since Bright Bright Great was first engaged. Their understanding of marketing technologies expedited completion and enhanced the project creatively. Their superior customer service made them a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and co-founder of a natural snack food company. We make tortilla chips, snack mix, trail mix, granola bars, and cold cereals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We needed to establish a presence on social media. My partner and I have been in the food business for our entire careers. However, neither of us knew much about social media or online marketing. We needed a partner with that expertise.

SOLUTION

What was the scope of their involvement?

Bright Bright Great led social media ad campaigns, primarily on Facebook. They geotargeted consumers in zip codes where we had distribution. They pushed out our message in order to increase traffic to stores. They also set up our Instagram and Pinterest sites.

We used a different team to build our website, but Bright Bright Great provided advice on how to improve it and make it more user friendly. They also developed content for the site as well as our social media channels. They helped create distribution plans for our brands and products.

What is the team composition?

Our initial contact was Jason, Bright Bright Great’s Managing Director. We had an account executive that focused on the business side of things. Our main point person coordinated all of the project activities. There was a larger team doing the work, but we didn't communicate with them directly.

How did you come to work with Bright Bright Great?

We were referred to them by one of our investors who knew their work and spoke very highly of them. My partner and I met with Jason, and we were very impressed.

How much have you invested with them?

I think we spent between $200,000–$250,000 over 18 months.

What is the status of this engagement?

The project started in late 2014 and wrapped up in 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They sent us weekly reports on how our social media performed and who was seeing the ads. Our Facebook page got 26,000 likes during one campaign, which was a big win. Getting us on Pinterest and Instagram was a big accomplishment. Those pages are still up and we continue to use them as we launch new products. We’re still using their social media strategy as we plan for 2019.

How did Bright Bright Great perform from a project management standpoint?

The Bright Bright Great team was terrific. They did exactly what we asked them to do and more. They really served as our strategist and our teacher.

We primarily used email to communicate but they also had a great project management platform. It had a dashboard to keep track of everything going on with the project. We’d get a message to log on to the platform to review and approve something, which was very convenient. I liked that it gave us an instant picture of what was going on with the whole project.

What did you find most impressive about them?

The team had great energy. Jason is very sharp and knows what he's doing. He had great confidence in his team's ability, but wasn’t arrogant. He was a mentor for us and really helped us get up to speed on social media. We enjoyed collaborating with the team.

Any advice for potential customers?

They have an office in Chicago. I would suggest any potential client go visit them there for the initial discussion. It would be an advantage to meet in person with Jason and your future account lead. You'd also have the benefit of meeting the rest of the team and learning who does what aspect of the work.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    If they didn't make a deadline, it was because we were constantly changing things.
  • 4.5 Cost
    Value / within estimates
    There are less expensive options, but the quality of the work was very high.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Entrepreneurship Center

"They had a variety of people and expertise on their team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016 - 2017
Project summary: 

Bright Bright Great rebuilt a WordPress website using industry standards as the baseline for their wireframes. They customized the website based on project feedback and now provide ongoing maintenance.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Assistant Director, Entrepreneurship Center
 
Verified
The Review
Feedback summary: 

Analytics have shown an increase in website traffic and overall improvement in metrics. While turnover had some effect on the project timeline, Bright Bright Great’s project management, communication, and expertise ensured that the site launched on time.

BACKGROUND

Introduce your business and what you do there.

I work on the marketing team for an entrepreneurship and innovation center at the University of Chicago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We wanted to launch a new website that addresses the needs of the various constituents and audiences we serve. Bright Bright Great was brought on to help us house our newly merged organization’s content in one place.

SOLUTION

What was the scope of their involvement?

We began by benchmarking what other competitors in the industry were doing and pulling things that we liked from the different sites. We also had to take into consideration input from leadership and our navigation needs. Bright Bright Great provided initial sketches for wireframes, and we collaborated on them from that point.

The website was built in WordPress and they optimized it on different platforms, which was one of our major requests. They also made sure that all of the branded elements were aligned, such as logos and colors, so that everything was cohesive.

What is the team composition?

They have a team of six or seven people, and over the past two years doing photo shoots, fixing bugs, changing designs, and making sure contracts are up to date, I believe I’ve worked with everyone. Originally, we worked with the owner who was the point person for contracts and backend functionality. We’ve also worked closely with their designer, who offers a lot of expertise.

How did you come to work with Bright Bright Great?

We went through a full RFP process, but Bright Bright Great had been recommended to us by a colleague.

How much have you invested with them?

I don’t have the exact number, but I do know that we have ongoing monthly maintenance fees that are billed on an annual basis. Our ongoing maintenance and initial website launch would bring us to about the $50,000 mark.

What is the status of this engagement?

We began working together in the summer of 2016, and the site launched in September 2017. We also have an ongoing maintenance and support contract with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From an analytics perspective, we’re getting more traffic to our website and we’ve seen improvement on almost all of the metrics we’re tracking. Everything is listed under one URL now, which has been helpful in directing people to our site.

How did Bright Bright Great perform from a project management standpoint?

There were a few hiccups with turnover on their end, and a few things fell between the cracks because of that, but that happens sometimes so it’s not anything I hold against them. Overall, the deadlines and timeline goals were met. We communicated mostly through email and used Asana as the project management tool.

What did you find most impressive about them?

They had a variety of people and expertise on their team. I worked with different people based on the phase of the project. It was nice to have different resources available.

Are there any areas they could improve?

Nothing major comes to mind. There was a time when the project slowed down due to turnover with their staff and the process of hiring new people, but we recognize that happens. It’s not something I would call out as an issue.

Do you have any advice for potential customers?

We were able to work on a shorter timeline by providing them with key examples of what we were looking for. Sending those ensured that we were on the same page from the beginning of the project. I would also advise keeping the lines of communication open; they’re very receptive to feedback or changes.

5.0
Overall Score There is room for improvement, but we are pleased with how the site turned out.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The schedule had to be pushed back because both teams were busy. We didn’t always get deliverables to them on time, which affected their schedule.
  • 4.5 Cost
    Value / within estimates

    Given our budget and expectations, BBG met our needs.

  • 5.0 Quality
    Service & deliverables
    Their help and feedback was helpful in launching the website on time.
  • 5.0 NPS
    Willing to refer
    They’re a good team to work with, communicative, and easy to get in touch with.

User Experience for Website Coding & Dev Firm

“I learned a lot just by working with them. They were really organized and smart.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sep. 2017 - April 2018
Project summary: 

Bright Bright Great upgraded a website’s design and UX. They collaborated to determine the site’s color scheme, created a new logo and brand, and generated promotional and online ad material.

The Reviewer
 
1-10 Employees
 
Wisconsin Dells, Wisconsin
John Ramos
CEO, Muse For You
 
Verified
The Review
Feedback summary: 

The site hasn’t launched yet, but BBG’s process led to brand refinement and a honed vision. They effectively broke down the project into easily-understandable segments, providing detailed timelines for each task. Their intelligent, organized process made them stand out.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Muse for You. We allow people to build and design their own website without having to work with the backend or coding. They can incorporate opensource scripts into AdobeMuse, and we provide an interface for them to change some of its options, without touching the code.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

I built my website myself, but my UI was lacking a little bit, so I was looking to get a professional design. When users visited my website, I wanted them to be impressed and for the site to make sense. Overall, I wanted to have a good design, a good brand, and a good representation of my business.

SOLUTION

What was the scope of their involvement?

After we played a game to determine how I saw my business, my brand, and how I wanted my customers to see me, they set up a Pinterest board, which let me show them what I was going for with my design, in terms of visuals and color. They then moved into the actual design process, creating a new logo, brand, and website, in addition to any assets I would need for social media, Facebook Ads, or promotional materials.

What is the team composition?

In the beginning, I communicated with a project manager, but, unfortunately, she had to leave the firm. From then on, I mostly talked with their Managing Director and Creative Director. I’ve also connected with their web developer.

How did you come to work with Bright Bright Great?

I went to BBG’s website and I liked what they offered. They were also nearby, in a sense, just three hours driving, so I could go down and communicate with them if I needed to.

How much have you invested with them?

We spent $70,000.

What is the status of this engagement?

We worked together from September 2017 until April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because I haven't launched the site yet, I can't really measure the impact, but I know it's helped me to seem own brand a bit more clearly. It’s also been good to see how they work – they organize by brand – and how they develop their sites.

How did Bright Bright Great perform from a project management standpoint?

A lot of our communications were through Asana, so it was very easy to send messages, or to coordinate revisions, questions, and comments. They’d listen to what I’d send and then quickly respond and get me feedback. We’d also use it to breakdown tasks, so I could see what needed to be worked and what was actually being worked on.

What did you find most impressive about them? 

We worked in different phases throughout the project, which they wrote out, so I could get a big-picture view of where we were. It was a really great process. I learned a lot just by working with them. They were really organized and smart.

Are there any areas they could improve?

The only thing would be I wish could've had more communication with their Managing Director. I know he must be busy talking to a lot of clients, and he did pick up when I called, but that’s the one thing.

Any advice for potential customers?

Because I work on the computer pretty much all day, whenever they had a question, I would be able to answer very quickly, which made the whole process easier for both of us. So quick communication would be my tip.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I was happy to pay for the service that they provided.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev. & Marketing Materials for Real Estate Firm

“I got way more value than what I spent in money, without a doubt.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2015 - May 2015
Project summary: 

Bright Bright Great was brought in to redesign and improve a functionally-failing and aesthetically-unpleasing website. They also overhauled a series of printed marketing materials.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Ray Lichter
Vice President, Lichter Realty
 
Verified
The Review
Feedback summary: 

Three years after the engagement, compliments still arrive from visitors to the redesigned website. In an industry where imagery and first impressions are key, the new site combined with refreshed marketing materials have

BACKGROUND

Introduce your business and what you do there.

My company is Lichter Realty, Inc. We’re a property acquisitions and management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We hired BBG to redo our company website. We had redone it a few years prior, but had a horrible experience. Our site was not fully functioning and didn’t look very pleasing. Because the nature of the commercial realty business demands I be able to show prospective tenants our properties in the best light, it was critical to not only have a visually-appealing site, but also that the site be fully functional and look just as nice when viewed from mobile devices and tablets.

SOLUTION

What was the scope of their involvement?

They redesigned our website and, later, performed an update. They also redesigned our printed marketing materials.

What is the team composition?

The company’s managing director was and is our main point of contact at Bright Bright Great. Others were assigned to work with us at various times, but he was the constant.

How did you come to work with Bright Bright Great?

I met the firm’s managing director through various business contacts.

How much have you invested with them?

We spent approximately $15,000–$20,000 on the web development and another approximately $5,000 on the design of printed marketing materials, such as flyers and brochures.

What is the status of this engagement?

We started working together in January, 2015, and the site went live that spring. Since then, they’ve also performed some website updates for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I hear compliments about the design nearly every time a prospective tenant visits our website. Since it went live, I have seen higher occupancy rates and a better rental rate. I also have much better marketing materials now. In real estate, image means a lot and Bright Bright Great without a doubt helped us get to the point where we look like one of the best landlords in the city.

How did Bright Bright Great perform from a project management standpoint?

I supplied them a few examples of websites I liked, whether it was the typography or another component I wanted integrated into our site. I also sketched out a few notes on how I envisioned certain sections. We used Basecamp and Asana for collaboration and project management needs.

What did you find most impressive about them?

They completed the project under budget and before the deadline. They gave my project a lot of attention and focused intently on the details, down to the colors and typography. They made it easy to understand what we were going to get because we basically designed the entire site together.

I was particularly struck by the fact that they checked in with me and asked, “Do you love every square inch of this thing?” I said, “Yeah,” and then they sent it to development. I’ve experienced three sites being developed for my company and it had never been done that way. My other experiences involved designing a page, sending it to development, designing the next one, and sending that one, and so on. With Bright Bright Good, we got the entire design nailed down and then sent it to development once we felt it was seamless.

Are there any areas they could improve?

No. Did I know I was going to spend as much money as I did? No. I thought it was a little pricey in the beginning, but it was one of those purchases in which, after I spent the money, I was so unbelievably happy. I have zero regrets. I got way more value than what I spent in money, without a doubt.

Any advice for potential customers?

Just work with them! They are as capable as a really large firm. They’re brutally honest when you have a good idea and when you don’t have a good idea. All-in-all, Bright Bright Great is very talented. I’d advise anyone in need of these services to just go speak to them and communicate really honestly with what you need.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Dev. & E-commerce for Retail Home Offering Firm

"I was enthusiastic about the engagement; the designs were fabulous."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2016 - July 2016
Project summary: 

Bright Bright Great built a Shopify website while providing branding services. The team also designed the logo and print materials. The site launched after a four-month development period.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Jeffrey Moss
Owner, Great Lakes Home
 
Verified
The Review
Feedback summary: 

The website and branding collateral received positive feedback for functionality and visual appeal. The team was invested in solving creative challenges and provided all services in-house. They were timely and patient throughout the partnership. They’re great partners, regardless of budget size.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Jeffrey Moss Inc. I provide styling services to large commercial clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

I founded Great Lakes Home, a subsidiary company. Great Lakes Home needed an e-commerce website and branding services.

SOLUTION

What was the scope of their involvement?

The engagement included multiple phases. Branding and logo design were first; they designed letterhead, envelopes, among other collateral. The team then developed the website on a skinned Shopify platform to save money. They suggested transitioning to a fully-proprietary backend at a later date.

The website launched in July 2016. Unfortunately, Great Lakes Home wasn’t profitable; I closed the business shortly thereafter. They developed a splash page to serve as a placeholder. They’ll transition the site back to its live version if I re-launch Great Lakes Home.

What is the team composition?

The team included the creative director, an art director, a developer, and a marketing specialist. The developer was my main point of contact. The art director created illustrations for the UX design.

How did you come to work with Bright Bright Great?

I searched online for vendors and sent inquiries to five agencies. The creative director was the first to respond, even though he was out of the office. I spoke to each vendor, but he was the most enthusiastic. He proposed a compact timeline and in-house services at an affordable price; other firms would’ve outsourced various projects. The offer reflected his genuine interest in building a relationship. They appeared to be a good fit for a new and, hopefully, growing company. On a lighter note, I loved the name Bright Bright Great; it felt promising and optimistic.

How much have you invested with them?

I spent $60,000.

What is the status of this engagement?

I worked with them between February–July 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The brand received positive feedback. Industry stakeholders thought the website was beautiful and functional. I was enthusiastic about the engagement; the designs were fabulous. The business didn’t succeed because there was insufficient demand, not due to Bright Bright Great’s performance. Their transitional services have reassured me while I contemplate Great Lakes Home’s future.

How did Bright Bright Great perform from a project management standpoint?

The team was very responsive to questions and challenges; I often heard back within an hour. They had strong creative and customer service skills. I’m not fluent with newer technology, but they trained me and patiently accommodated my idiosyncrasies. They chose Basecamp and other tools for their simplicity and accessibility. I doubt a larger company would’ve provided the same level of service; I felt like their only customer.

What did you find most impressive about them?

They’re equally attentive to clients, whether the companies are small local businesses or large national corporations. Given their notable portfolio, there’s a humility to their emphasis on creativity over revenue.

Are there any areas they could improve?

I can’t think of anything that doesn’t unnecessarily devalue their performance. The four-month engagement was reasonably paced, especially considering the larger clients they simultaneously engaged.

Do you have any advice for potential customers?

Their infrastructure and customer service approach won’t disappoint. But most importantly, find a company that resonates with the project’s scope and goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re responsiveness makes them perfect for active clients.
  • 5.0 Cost
    Value / within estimates
    Their services were well-priced and completely in-house.
  • 5.0 Quality
    Service & deliverables
    Everything was creative, on-time, and within budget.
  • 5.0 NPS
    Willing to refer
    They would be my first recommendation.

Rebranding & Website Redesign for Marketing Firm

"We worked collaboratively to an unbelievable degree. They were extremely attentive to our needs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2016 - Mar. 2017
Project summary: 

Working from general brand guidelines, Bright Bright Great performed a thorough branding audit and designed a new website. They worked collaboratively with several other design groups. 

The Reviewer
 
201-500 Employees
 
New York, New York
SVP of Revenue & Marketing, Advertising Company
 
Verified
The Review
Feedback summary: 

The new website looks modern and polished, scales perfectly to any screen size, and establishes the brand's credibility to potential clients. Bright Bright Great understood the company's core values and seamlessly coordinated with other teams. Their knowledge and flexibility were remarkable.

BACKGROUND

Introduce your business and what you do there.

I am the senior vice president of revenue and marketing for an advertising company. We provide a platform that allows agencies to figure out what media type they want to buy, including digital and television. We are licensing the platform to around 1,200 agencies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BBG?

After working for one of our competitors, I came onboard to take over marketing and revenue for the company. I determined that rebranding was the first thing that needed to be done. This was both one of the most rewarding and horrible projects I’ve gone through professionally, and I don’t think I would do it again. Even though the company had finished a rebranding a few years before, the results were terrible. The branding looked like that of a bank from 1995.

SOLUTION

What was the scope of their involvement?

BBG was tasked with brand audit work and website design. I had some ideas about the look of the site, but they were not necessarily the same as those of my boss. When we were starting out, another agency we were working with provided us with some guidelines. BBG had artistic freedom to paint within those borders and come up with different looks. We worked collaboratively on the project to come up with a design that looked fresh and new for the year 2020, not 2018.

I worked simultaneously with the other agency for the revamping of our logo design, brand guidelines, and identity. A single company is typically chosen for the full body of work in situations like ours, but I had known this company for a long time and knew that I wanted them to do a piece of the work. There would be a benefit to dividing the bodies of work, and I can confirm this in retrospect.

What is the team composition?

They assigned a product lead and a lead developer to the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of establishing credibility, the outcome of their work was night-and-day. The site can be easily referenced and renders beautifully on any mobile device. It’s been received well, both externally and internally, and serves as the impetus for us to become more innovative and be the company we’ve always been.

People don’t typically go to our website to make a purchase decision—that requires spending more time with our platform. The site is used more for requests, so credibility was our most important consideration. We needed to remove any disconnects between how we view ourselves, the types of solutions we provide, and how we’re represented by our brand and collateral.

How did BBG perform from a project management standpoint?

Any faults in this area would be mine. I have a lot of responsibilities beyond marketing, but I needed to remain involved all the time since this was an important project. BBG did a great job of keeping us directed and pushing forward on an aggressive timeline. We mostly communicated through Basecamp and email.

What did you find most impressive about them?

They were fantastic. BBG’s most significant distinguishing quality—when compared with any other vendor—is that they made us feel like we were part of the same team. We worked collaboratively to an unbelievable degree. They were extremely attentive to our needs, which is difficult when sharing design work with a larger group for feedback. Some elements will get detracted or added beyond your control. BBG was always very responsive.

Do you have any advice for future clients of theirs?

If anyone is looking for a small shop with an amazing breadth of experience, they should consider BBG. Like anything else, the quality depends on the client’s experience and available time for the project. It is important to have some face-to-face time during the kick-off and establish a cadence of weekly meetings to set a clear agenda for progress. This is something that BBG is good at, but any company contracting them must be just as committed to devoting that time.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design & Branding Strategy for Wealth Advisory Firm

"I've had several people comment on how nice the logo is when they’ve seen our marketing materials."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2017- Jan. 2018
Project summary: 

Bright Bright Great provided branding and marketing services—naming, logo, and website—prior to the launch of a new investment firm.

The Reviewer
 
1-10 Employees
 
Walnut Creek, California
Marc Shactman
Founder, True Wealth Advisory Group
 
Verified
The Review
Feedback summary: 

Bright Bright Great’s well-received designs underscore their commitment to high-quality outcomes. The BBG team puts customers at ease, engendering trust and a sense that they will deliver creative, on-time solutions.

BACKGROUND

Introduce your business and what you do there.

I'm the owner, founder, and CEO of True Wealth Advisory Group. It’s a boutique investment firm that caters to ultra high net worth families.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

I needed marketing and brand management assistance prior to opening the company last October. I wanted a firm to help me come up with a name, a logo, and a website.

SOLUTION

What was the scope of their involvement?

We first worked on a naming sprint to select a name. Bright Bright Great [BBG] gave me lots of choices and we eventually narrowed it down to True Wealth Advisory Group. For the logo they presented a couple of different mockups until we settled on a final version. Next they worked on the design of the website before turning it over to another firm to do the backend development. Finally they created additional marketing materials such as adding our logo on swag and some other client marketing materials.

What is the team composition?

We worked directly with the managing director at the very beginning and then he turned things over to a true project manager. We also worked with their main designer and a creative director.

How did you come to work with Bright Bright Great?

I'm partnered with a group based out of Chicago called HighTower Advisors. Part of their function is to advise on marketing matters and they gave me the names of a couple of different firms including BBG.

I spoke to Jason [managing director, Bright Bright Great] and just got a nice feeling. I liked that they were small and boutique yet knowledgeable and professional. They seemed to be very sensitive to client service, have a passion for what they were doing, and they were responsive and organized in their initial approach.

How much have you invested with them?

The project was in the $50,000–$100,000 range.

What is the status of this engagement?

We started working together in August 2017. They completed the name, logo, and initial website by the time the firm launched at the beginning of October. We worked together through November 2017 on the website other marketing projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's mostly too early to estimate the impact of the website on my business. However, it’s already helping to attract new clients and in bringing over existing clients from my former firm. Having a polished website gives a new firm some extra legitimacy and credibility but it’s difficult to measure the exact impact or dollar value. I've received the most compliments on the logo. I've had several people comment on how nice the logo is when they’ve seen our marketing materials.

How did Bright Bright Great perform from a project management standpoint?

Every single member of their team was very responsive. I can't remember one incident where I was disappointed or didn’t get a timely response. I'm very happy with the way they executed the project and the way they communicated with me. We mostly used email and video calls for presentations. They use Asana as a project management tool, which helped them stay very organized.

What did you find most impressive about them?

They really get the importance of client service. The team is talented and passionate about the work. They’re truly excellent with regards to communication.

Are there any areas they could improve?

Not really. They got high marks across the board. This was my first experience with a marketing firm, but they’re high-quality and very professional.

Do you have any advice for potential customers?

Think about the core message that you want to convey with the name, logo, and website. Having a clear idea of what you want clients to understand from those assets is time well spent.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They take deadlines very seriously and do what it takes to get things done.
  • 4.0 Cost
    Value / within estimates
    It’s pretty subjective and I don't know enough to say where they fit in the market.
  • 5.0 Quality
    Service & deliverables
    They really understand—and perform—customer service.
  • 5.0 NPS
    Willing to refer