What was the scope of their involvement?
First, we researched user personas to define our audience and tone of voice accurately. Then, we came to Bright Bright Great with our findings to create the project’s foundation. They built upon that foundation to establish new design systems like fonts, colors, photo libraries, icons, and other illustrations. The project went through a few rounds of design iteration where they presented five options to our leadership team. We already had a new logo, so they worked to build elements that complemented our vision.
Ultimately, Bright Bright Great delivered our website’s frontend design. Their efforts included designing a custom font for our brand. They’re responsible for defining the different design aspects we moved forward with as the project progressed.
What is the team composition?
We worked with both owners of the company, one of which functions as the creative director. An account manager was also attached to all of our correspondence and would help schedule everything. Additionally, we interacted with a senior art director and serval graphic designers. They later handed the project over to their WordPress developer.
How did you come to work with Bright Bright Great?
We engaged an extensive RFP process and sent it out to companies all over the world. We sourced agency recommendations from 10 of our internal designers and vetted them thoroughly. We specifically looked for firms that had experience working with companies similar to ours. Eventually, we found Bright Bright Great through the American Institute of Graphic Arts. They fit our needs in terms of size, location, and experience. We were impressed by their portfolio and saw how their work could be translated into our brand. We considered five candidates in total, but our leadership selected Bright Bright Great because of their thorough response to the RFP document.
How much have you invested with them?
We spent close to $100,000 on this project.
What is the status of this engagement?
The bulk of the project took place between April and August 2018. While essentially complete, they’re still helping us polish a few minor things before the site’s official launch.