Visit Website

Digital design leaders.

5.0
20 reviews

Bright Bright Great is a full service brand innovation agency located in Chicago, creating engaging interactive experiences from research and analysis, through creative, all the way to promotion, social media and marketing.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2007
Show all +
Chicago, IL
headquarters
  • 4131 W. Belmont Ave. #D
    Chicago, IL 60641
    United States
    773-647-1034

Portfolio

Key clients: 

Nike, American Institute of Graphic Arts, French American Chamber of Commerce, Gogo, Lucasfilm, Crayola, McDonalds, Ferguson Enterprises, Hostess, Cards Against Humanity, Orbitz, Argo Tea, Museum of Science and Industry Chicago

Reviews

5.0
20 reviews
Sort by

Logomark & Branding for Startup Company

"We look forward to growing with them as we move into our next phase."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June 2020 - Ongoing
Project summary: 

Bright Bright Great designed a logomark and provides branding services to a startup juice company. The team of three people provides discovery and strategic planning as well as the development design phase.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Founder, Juice Company
 
Not verified
The Review
Feedback summary: 

Bright Bright Great took the time to know the brand's story before crafting marketing ideas for the company. Customers can expect a team who gives accurate yet creatively surprising outputs. The client looks forward to their continued partnership since the team always challenges its capabilities.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder or owner of a startup juice concept.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bright Bright Great?

We needed help to create a logomark and brand.

What were your goals for this project?

They were to create a design that is unique, exciting, and in line with the message of our company's concept.

SOLUTION

How did you select this vendor?

BBG had previously done a similar project for my wife's business and was very impressed with the level and quality of their work. There was a creative story behind each design proposal and they really take the time to educate themselves on what their clients want.

Describe the scope of their work in detail.

The process began with discovery and strategic planning. Discovery involves understanding and learning more about our company. Strategic planning is the organization of the process. Then we went to the design phase which produced several awesome designs but really nailed on their final design. Each design had its own story which in their own way had some influence on the final outcome.

What was the team composition?

It included the president, project manager, and designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They really nailed with the direction in which we want the brand to go. Their creativity and wealth of ideas are amazing.

How effective was the workflow between your team and theirs?

We had weekly communication(Email/Zoom/Phone calls) with the project manager, design team & president. If I had questions, there would be a response within a couple of hours via email. They treated the project as if they were designing it for themselves.

What did you find most impressive about this company?

I was most impressed with the attention to detail and their commitment to the scope of work.

Are there any areas for improvement?

Improvement is something we all should strive for and this company is always pushing the envelope. We look forward to growing with them as we move into our next phase.

5.0
Overall Score They care.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Each phase was on time.
  • 5.0 Cost
    Value / within estimates
    As the saying goes, "You get what you pay for". I truly got my moneys worth.
  • 5.0 Quality
    Service & deliverables
    They truly care about their clients and it is obvious in the work that they do.
  • 5.0 NPS
    Willing to refer
    Great group of people to work with. Professional and loads of talent.

Website Dev, Branding, & Marketing for Healthcare Provider

"Communication was frequent and clear. Online project management software was very helpful."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2011 - Jan. 2012
Project summary: 

Bright Bright Great was instrumental in establishing the healthcare company's brand and web presence. They built a site and crafted collaterals that helped attract people to sign up for monthly memberships.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Laurie Walsh
Co-Founder, Healthcare Provider Company
 
Verified
The Review
Feedback summary: 

The website gained praise and recognition from the stakeholders of the company. Bright Bright Great produced collaterals that resonated with the spirit and goals of the client. They have superior leadership aside from having the ability to generate original ideas.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of a healthcare provider company, which is a membership-based, network of integrative healthcare providers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bright Bright Great?

We needed help in developing our brand from the beginning. We need to create an online presence and establish a fully-functioning website. The website design was crucial to the public's ability to join our network, and to quickly understand the benefits of membership.

Keeping front- and backend needs running smoothly was a challenge BBG really helped with. We had a lot of information to share and needed to make sure it was delivered clearly and simply. BBG made it look beautiful on top of making it work smoothly.

What were your goals for this project?

We wanted people to learn about our integrative healthcare providers and treatments, and then we wanted them to sign up for monthly memberships. Memberships from individuals as well as healthcare professionals drove the business.

SOLUTION

How did you select this vendor?

We chose BBG after a team meeting with them. They were one of three vendors we interviewed for the project.

They were referred to us through a colleague. BBG's openness to our ideas and input plus the obvious understanding they had of our goals was important. They were in the price range of the other two vendors, but their creative ideas blew the others away.

Describe the scope of their work in detail.

This was a startup, so we needed help with the company brand. They created and developed the company logo, icon, and website. They also designed business cards and social media profiles.

It was a very collaborative process. BBG was always willing to listen to and address any ideas and/or additions we might have had. Communication was frequent and clear. Online project management software was very helpful.

What was the team composition?

The team was made up of BBG's creative director and three designers. Each designer was working on specific aspects of the project, and CD was overseeing it all. They also had a projected manager keeping tabs on hours and costs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Really positive feedback from both individual and professional members of our company. The design elements really helped to define the spirit and goals of the company. The design elements surpassed our expectations.

How effective was the workflow between your team and theirs?

We used Basecamp and phone calls and emails to communicate at least a couple of times per week. The online tools kept the need for phone calls to a minimum. When phone calls did happen, they were direct and to the point. BBG was always open to feedback and asked questions to clarify when needed.

What did you find most impressive about this company?

Leadership at BBG is key. Jason has a good handle on the skills of each of his team members. He also knows how much to be directly hands-on. The team's creativity is amazing.

Are there any areas for improvement?

Keep up the good work.

5.0
Overall Score Overall, great leader, great team, clear expectations, and awesome design.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    scheduling was good. If anything, we took longer to finish things up on our end.
  • 5.0 Cost
    Value / within estimates
    they came in the midrange of three vendors
  • 5.0 Quality
    Service & deliverables
    outstanding. So impressed by the creative process and finished products.
  • 5.0 NPS
    Willing to refer
    I have referred them already, more than once!

Web Update for Nonprofit Education & Career Service

"It’s clear that everyone from all parts of the team is interested in helping us accomplish our goals."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2019 - Ongoing
Project summary: 

After conducting user research to better understand the target audience, Bright Bright Great provided website design and update support. They set up a podcast section and a resource center on the website.

The Reviewer
 
51-200 Employees
 
Indianapolis, Indiana
Senior Creative Director, Higher Education Nonprofit
 
Verified
The Review
Feedback summary: 

Bright Bright Great’s efforts have made a positive impact on the business, increasing awareness and opening up a new channel to reach the target audience. In addition to having great project management skills and open communication, the team takes their work personally and cares about the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior creative director at a nonprofit company that helps students get from education to career.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We had a website that needed to updated, so we brought them in to help us with adding new sections to the website.

SOLUTION

What was the scope of their involvement?

First, the team conducted user research to better understand our audience. Bright Bright Great then collaborated with us to set up a new podcast section for our website.

We already had an idea of what we wanted it to look like; the team just translated it into the design and came up with the functionality of the actual pages. They also set up a resource center for our network.

What is the team composition?

We work with multiple teammates, usually more than two. 

How did you come to work with Bright Bright Great?

After conducting a search for top web firms, we compiled a list and Bright Bright Great came up on top of the list. We then interviewed them and felt that they were the right fit for us. 

What is the status of this engagement?

Our engagement began in October 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The feedback and data we received from the user research were incredibly helpful. From the podcast section they incorporated, we’ve received some good traction. Having that tool up has been good for our company, creating awareness and providing a channel for us to reach our audience.

How did Bright Bright Great perform from a project management standpoint?

They’ve done very well. We communicate via email, phone, and Asana.

What did you find most impressive about them?

They have a good personal touch. It’s clear that everyone from all parts of the team is interested in helping us accomplish our goals. Additionally, we appreciate their willingness to communicate openly.

Are there any areas they could improve?

No, I have no suggestions.

Do you have any advice for potential customers?

Be specific with your requests and know ahead of time what you want to achieve. Even if you don’t have everything outlined in advance, Bright Bright Great does a good job of handling that. Not only do they provide the design, but they also help you understand your user base very well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We haven’t had any issues.
  • 5.0 NPS
    Willing to refer

Web Design & Rebranding for Nonprofit Charter School

“The artistry they bring to their work stands out as truly unique among other companies in their space.”

See More

5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2019 - Ongoing
Project summary: 

Bright Bright Green delivered an end-to-end website redesign service to a nonprofit charter school serving underprivileged communities, helping them to implement branding and layout changes in a modern design.

The Reviewer
 
201-500 Employees
 
Chicago, Illinois
Communications Manager, Charter School Network
 
Verified
The Review
Feedback summary: 

Thanks to the designs and creative layout implementations provided by the Bright Bright Great team, the client’s site has experienced between 10%-30% increases in nearly all traffic metrics, completely satisfying project goals. They were communicative and supportive throughout the entire process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My organization is a nonprofit charter school serving pre-K through eighth-grade scholars throughout Chicago. We primarily serve students and families in areas that are underserved, so we provide a public education option for those families with no tuition.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We performed a complete website redesign with their team.

SOLUTION

What was the scope of their involvement?

They handled everything from research to implementing our entire website identity. The service was really full-stack, including everything from UX/UI mapping and all of our creative assets to full development of the layout and features of the site.

We provided them with our existing brand guidelines and color scheme, but they had total autonomy over evolving that into the website. They presented us with several different options on how we could implement it and we worked together iterating back and forth from there.

What is the team composition?

There was one main project manager, though that person changed during the course of the project. After that point, we worked with Amy (Creative Director), and she was absolutely fantastic.

How did you come to work with Bright Bright Great?

We were looking for a vendor who could refresh our website and bring it into the 21st century. In the process, we narrowed down from many different options to three and ended up going with BBG because of the portfolio of projects that they had and the fact that their team followed up quickly and were really engaged from the beginning.

What is the status of this engagement?

We started working with them around March 2019 and are continuing the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, the amount of traffic to our site significantly increased due to the work that they delivered for us, including in total number of users, number of sessions per user, and average duration of sessions. They hit all of our goals, and we have been totally pleased with the quality of the work that we have seen from them.

How did Bright Bright Great perform from a project management standpoint?

Even with the turnover that we had in the project, they always communicated clearly to us about what to expect and how to move forward. After that point, things only improved over the course of the process.

Working with Amy is one of the biggest reasons I would recommend BBG so highly. She was very intelligent, very well-spoken, understood our needs and point of view, and was able to advocate for us in every way.

What did you find most impressive about them?

The artistry they bring to their work stands out as truly unique among other companies in their space. They have amazing creative ability when it comes to the designs they deliver.

Are there any areas they could improve?

I’m not sure that there’s anything that sticks out to me that they could really improve.

Do you have any advice for potential customers?

Be very clear about your expectations for the project and what they can expect from you. That will set you up for the most successful project possible.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand & Web Design Services for Financial Planning Co

"Bright Bright Great had a high standard of professionalism."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2017 - Feb. 2018
Project summary: 

Bright Bright Great provided branding services to support the launch of a new company for a financial planning firm. The team developed the brand identity, designing the website, logo, and collateral.

The Reviewer
 
2-10 Employees
 
Chicago, Illinois
Grove Mower
Managing Partner, Hummer Mower Associates
 
Verified
The Review
Feedback summary: 

Bright Bright Great produced a remarkable logo and an appealing website design that has received positive feedback internally and externally. The team provided original ideas and executed an organized collaboration to minimize oversight. They were accommodating, which led to a valuable partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of Hummer Mower Associates. We’re an investment advisory financial planning firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We started a new company and needed a creative agency to set us apart in an industry where everybody looks, talks, and acts the same. We had to create a whole new image but also needed to maintain the feeling of our legacy firm. Rather than a rubber stamp, we wanted creativity poured into the project to be proud of our website and collateral pieces.

SOLUTION

What was the scope of their involvement?

We tasked Bright Bright Great with creating a unique message for our new company. Their team created the look and feel to appeal to a whole new generation of investors. Their team designed our website, logo, and collateral. We created the copy for the site, but they came up with ideas that we smoothed over. Their team was responsible for all of our website’s creative elements, which another service provider built out.

What is the team composition?

We had a project manager and Jason, who’s the head of the organization, was involved. They had a larger team of 8 or so people but I felt that we worked with a team of three.

How did you come to work with Bright Bright Great?

The organization that manages our middle and back office worked with Bright Bright Great and recommended them. It made it easy for me to work with an existing team. We interviewed them and checked their work, which we liked. We saw that they had the creative talent that we needed but it was nice to know that the firm that does our middle back office recommended them.

How much have you invested with them?

We spent about $45,000–$50,000 for their work.

What is the status of this engagement?

We started working with Bright Bright Green in June 2017. They completed the project in early 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Bright Bright Great provided outstanding graphic design work. Their team developed an iconic logo that has worn well. We get compliments on the logo and the website all the time. The company that does our middle back office manages 90 teams and they’ve told us that we have the best website.  Bright Bright Great really delivered and their work has stood up well. Our clients really like our image. Their team put a lot of time and effort into the project. They gave us a lot of choices, which they helped us narrow down. Their team helped us make the right one. We were really happy.

How did Bright Bright Green perform from a project management standpoint?

Bright Bright Great had us on a good timeline and kept us on track. Their team was competent and patient with us. This is a creative team dealing with a bunch of financial folks and they went above and beyond to get us to understand the process. Their team ensured they got what they needed from us because we had to give our input along with compliance. This was a disruptive time for us and Bright Bright Great delivered. I didn’t have to worry about them.

What did you find most impressive about them?

Bright Bright Great had a high standard of professionalism. Their creativity and project management skills were strong.

Are there any areas they could improve?

No, they delivered at a good price. We’ve had no complaints about their work.

Do you have any advice for potential customers?

Be patient. Listen and understand what they’re doing. It’s important to understand what they’re doing because people tend to think they know everything. They’re trying to understand your business and bring a creative element to it. Their team was patient when helping us to understand the process. We had to take a leap of faith, which they managed well.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Redesign for Civil Engineering Consulting Firm

“We’ve received nothing but positive feedback about the site.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Sep. 2018
Project summary: 

Bright Bright Great took over web redesign when the prior agency delivered subpar work. They united the website and marketing collateral under the same brand and style and also built an employee portal.

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Employee, Ardmore Roderick
 
Verified
The Review
Feedback summary: 

Bright Bright Great had good reviews and an impressive portfolio. They collaborated well with the internal team and made sure the project kept to an ambitious pace. They communicated well and took time to understand project goals. Everyone loves the products they made.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work at Ardmore Roderick, a civil engineering and consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We recently went through a merger and had done some rebranding with another agency. However, we were unhappy with their work and hired Bright Bright Great to take over.

SOLUTION

What was the scope of their involvement?

We’d already created a new logo, but we had Bright Bright Great redevelop and redesign our website and help with some marketing collateral. They led the work; we didn’t provide any wireframes or sketches. They made the site and collateral cohesive, all fitting under one brand and style. The new website has the same functionality as the old, but it looks a lot different. We worked together to decide what features we wanted, then Bright Bright Great created a resume template and case studies for showcasing our different projects.

They had a photographer take professional headshots of our executive team and pictures of our office to reflect our company culture and identity. The graphic designer worked with our team, and we provided a few edits to her designs. Bright Bright Great also developed an internal portal for company employees, allowing them to easily access their emails, human resources documents, etc.

What is the team composition?

We worked with different people depending on the phase we were in. We had one main point of contact and also worked with a photographer, graphic designer, and project manager who oversaw all tasks.

How did you come to work with Bright Bright Great?

One of our employees referred them. I looked at their portfolio and reviews, liked what I saw, and hired them.

How much have you invested with them?

We spent about $70,000.

What is the status of this engagement?

We worked together from January–September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received nothing but positive feedback about the site. Our employees love the internal portal, saying it’s much easier to have all of their resources in one place.

How did Bright Bright Great perform from a project management standpoint?

They directed us well and kept the project running smoothly and on time. The project manager set an aggressive but possible pace. We used Asana for QA and general communication.

What did you find most impressive about them?

Bright Bright Great is much better than our previous partner. They listened to what we said and found solutions to our problems, developing product that exactly met our criteria. I trust them whole-heartedly.

Are there any areas they could improve?

No, they have excellent communication and customer service.

Do you have any advice for future clients of theirs?

Trust their process and follow their lead. They’ll keep you going in the right direction.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already referred them.

Global Rebrand for Computer Software Firm

“We appreciated their flexibility and responsiveness.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2018 - Aug. 2018
Project summary: 

Bright Bright Great led a major rebranding project for a global company. They worked through multiple rounds of design iteration to build a website’s frontend. Their notable deliverables include a custom font.

The Reviewer
 
201-500 Employees
 
Chicago, Illinois
Creative Director, Computer Software Firm
 
Verified
The Review
Feedback summary: 

Bright Bright Great was responsible for developing design elements present within a newly branded website. Their work received positive feedback from executive-level stakeholders. They’re an experienced team that’s flexible enough to accommodate an ever-changing project scope.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director of a computer software firm. We provide our clients with sales enablement software. I oversee the website and manage our brand identity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

Our company has been around for six or seven years and recently gained a lot of momentum. Having just launched a U.S. headquarters, we decided it was a good time for a global rebrand. We have a lot of in-house designers, but wanted to find a partner that could lead the rebranding project and focus their efforts on building a new website.

SOLUTION

What was the scope of their involvement?

First, we researched user personas to define our audience and tone of voice accurately. Then, we came to Bright Bright Great with our findings to create the project’s foundation. They built upon that foundation to establish new design systems like fonts, colors, photo libraries, icons, and other illustrations. The project went through a few rounds of design iteration where they presented five options to our leadership team. We already had a new logo, so they worked to build elements that complemented our vision.

Ultimately, Bright Bright Great delivered our website’s frontend design. Their efforts included designing a custom font for our brand. They’re responsible for defining the different design aspects we moved forward with as the project progressed.

What is the team composition?

We worked with both owners of the company, one of which functions as the creative director. An account manager was also attached to all of our correspondence and would help schedule everything. Additionally, we interacted with a senior art director and serval graphic designers. They later handed the project over to their WordPress developer.

How did you come to work with Bright Bright Great?

We engaged an extensive RFP process and sent it out to companies all over the world. We sourced agency recommendations from 10 of our internal designers and vetted them thoroughly. We specifically looked for firms that had experience working with companies similar to ours. Eventually, we found Bright Bright Great through the American Institute of Graphic Arts. They fit our needs in terms of size, location, and experience. We were impressed by their portfolio and saw how their work could be translated into our brand. We considered five candidates in total, but our leadership selected Bright Bright Great because of their thorough response to the RFP document.

How much have you invested with them?

We spent close to $100,000 on this project.

What is the status of this engagement?

The bulk of the project took place between April and August 2018. While essentially complete, they’re still helping us polish a few minor things before the site’s official launch.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site hasn’t launched yet, so I can’t offer any specific metrics. However, I can safely say that Bright Bright Great’s work has been positively received throughout our agency. Our executive-level staff considers the rebrand a new era for the company. The new designs put us above our industry competitors. We’re incredibly excited to unveil their deliverables to the public.

How did Bright Bright Great perform from a project management standpoint?

Like any project of this size, some things are going to fall through the cracks. But they always correct their mistakes within a matter of hours. We use Asana to communicate and organize the QA process.

What did you find most impressive about them?

Bright Bright Great really stood out to us in terms of responsiveness and flexibility. They go above our expectations and respond to daily emails within seconds. They also adjusted to our needs as the project evolved and worked on deliverables outside of the original scope of work.

Are there any areas they could improve?

I’d like to see them acquire a wider variety of full-time resources. It would’ve been nice to have an assigned UX designer and illustrator. Luckily, we have a lot of internal resources at our disposal, so this issue didn’t negatively impact our engagement in a meaningful way.

Do you have any advice for potential customers?

They offer a cost-effective way to build a new website. For maximizing the engagement and results, you may consider bringing in additional resources for things like specialized illustrations as needed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They adjusted their schedule to accommodate our needs.
  • 5.0 Cost
    Value / within estimates
    We got a lot of value for the price we paid.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m happy to refer them to anyone.

Rebranding & Web Design for Marketing Firm

"The Bright Bright Great team are detailed, tenacious, and stay on track throughout every project."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2014 - Ongoing
Project summary: 

Bright Bright Great performed a brand overhaul that included creating a website, a style guide, and mission that accurately represented the company's goals moving forward. 

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
J.D. Miller
COO, James Dwayne
 
Verified
The Review
Feedback summary: 

The brand assistance that Bright Bright Great delivered helped the company better express their goals which aided to increasing meetings with potential buyers. Their open attitudes foster an environment of honesty and productivity. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the COO of James Dwayne, a marketing, communication, consulting firm based in Chicago. I am also the head of operations with another Chicago-based management software firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

Our main challenge was that our brand was stuck in the past. We needed to establish a new identity that was aligned with our goals moving forward. In doing this, we wanted a website that established our company's mission. 

SOLUTION

What was the scope of their involvement?

Initially, the Bright Bright Great team performed a full audit on us to discover who we really were as a company. They developed a core mission vision for us built around our goals. They established a style guide, built us a website, and performed, essentially, an entire brand overhaul.

What is the team composition?

Since they are such a lean team, we aren't shuffled from person to person as the project moves along. Our main contact is Jason Schwartz, the managing director and partner at Bright Bright Great. He was involved every step of the way.  We also worked with Amy Schwartz (Creative Director, Bright Bright Great) and Josh Stoik (Web Developer, Bright Bright Great) throughout the process. The director of technology, Tiffany Stoik, was one of the key people we work with because she didn't leave a single stone unturned. We also communicated with their art director, Mackenzie Freemire.

How did you come to work with Bright Bright Great?

They were referred to us and I have used them for multiple projects with other companies I've worked with.

What is the status of this engagement?

I am looking to continue working with them on future projects. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After working with them, we’ve been able to get more meetings with companies than we were before. Because we had a brand identity problem before Bright Bright Great, we had to spend large portions of our meetings describing who we were. Now, we have established our voice and mission so people know who we are. We couldn’t have done that without the help of Jason’s team.

How did Bright Bright Great perform from a project management standpoint?

The Bright Bright Great team are detailed, tenacious, and stay on track throughout every project. His team let us know their thoughts on our ideas and informed us of services we should take advantage of. They stay on budget and on time. We primarily communicated through Asana and Slack.

What did you find most impressive about them?

While some people could find their frankness and honesty to be off-putting, I welcome it. They will always point you in the direction they believe is best and make sure they are an open partner, which I think is awesome. They always have your business’ best interest at heart and they are good people.

Are there any areas they could improve?

I’ve worked with him for over four years and I wouldn’t say there isn’t really anything they could improve on. Though some might not like their frankness, I appreciate it.

Any advice for potential customers?

If you’re looking for a quick solution, find a different company. Bright Bright Great are going to be a partner for the long term that will move the needle over time. They will be the ones you lean on and rely on to see a project through to the end.

5.0
Overall Score I highly recommend them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always kept me updated on their progress.
  • 5.0 Cost
    Value / within estimates
    The price was great for the product we got.
  • 5.0 Quality
    Service & deliverables
    They were able to deliver what I envisioned.
  • 5.0 NPS
    Willing to refer
    I’ve already referred them and continue to use them.

Web Redesign & SMM for Food Production Firm

"Our Facebook page got 26,000 likes during one campaign, which was a big win."

See More

5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sep. 2014 - Jan. 2016
Project summary: 

Bright Bright Great provided web content and social media marketing, primarily through Facebook ad campaigns. They also set up Instagram and Pinterest pages.

The Reviewer
 
11-50 Employees
 
Greater Chicago Area
CEO, Natural Food Manufacturer and Marketer
 
Verified
The Review
Feedback summary: 

The number of social media interactions improved dramatically since Bright Bright Great was first engaged. Their understanding of marketing technologies expedited completion and enhanced the project creatively. Their superior customer service made them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and co-founder of a natural snack food company. We make tortilla chips, snack mix, trail mix, granola bars, and cold cereals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We needed to establish a presence on social media. My partner and I have been in the food business for our entire careers. However, neither of us knew much about social media or online marketing. We needed a partner with that expertise.

SOLUTION

What was the scope of their involvement?

Bright Bright Great led social media ad campaigns, primarily on Facebook. They geotargeted consumers in zip codes where we had distribution. They pushed out our message in order to increase traffic to stores. They also set up our Instagram and Pinterest sites.

We used a different team to build our website, but Bright Bright Great provided advice on how to improve it and make it more user friendly. They also developed content for the site as well as our social media channels. They helped create distribution plans for our brands and products.

What is the team composition?

Our initial contact was Jason, Bright Bright Great’s Managing Director. We had an account executive that focused on the business side of things. Our main point person coordinated all of the project activities. There was a larger team doing the work, but we didn't communicate with them directly.

How did you come to work with Bright Bright Great?

We were referred to them by one of our investors who knew their work and spoke very highly of them. My partner and I met with Jason, and we were very impressed.

How much have you invested with them?

I think we spent between $200,000–$250,000 over 18 months.

What is the status of this engagement?

The project started in late 2014 and wrapped up in 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They sent us weekly reports on how our social media performed and who was seeing the ads. Our Facebook page got 26,000 likes during one campaign, which was a big win. Getting us on Pinterest and Instagram was a big accomplishment. Those pages are still up and we continue to use them as we launch new products. We’re still using their social media strategy as we plan for 2019.

How did Bright Bright Great perform from a project management standpoint?

The Bright Bright Great team was terrific. They did exactly what we asked them to do and more. They really served as our strategist and our teacher.

We primarily used email to communicate but they also had a great project management platform. It had a dashboard to keep track of everything going on with the project. We’d get a message to log on to the platform to review and approve something, which was very convenient. I liked that it gave us an instant picture of what was going on with the whole project.

What did you find most impressive about them?

The team had great energy. Jason is very sharp and knows what he's doing. He had great confidence in his team's ability, but wasn’t arrogant. He was a mentor for us and really helped us get up to speed on social media. We enjoyed collaborating with the team.

Any advice for potential customers?

They have an office in Chicago. I would suggest any potential client go visit them there for the initial discussion. It would be an advantage to meet in person with Jason and your future account lead. You'd also have the benefit of meeting the rest of the team and learning who does what aspect of the work.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    If they didn't make a deadline, it was because we were constantly changing things.
  • 4.5 Cost
    Value / within estimates
    There are less expensive options, but the quality of the work was very high.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Entrepreneurship Center

"They had a variety of people and expertise on their team."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016 - 2017
Project summary: 

Bright Bright Great rebuilt a WordPress website using industry standards as the baseline for their wireframes. They customized the website based on project feedback and now provide ongoing maintenance.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Assistant Director, Entrepreneurship Center
 
Verified
The Review
Feedback summary: 

Analytics have shown an increase in website traffic and overall improvement in metrics. While turnover had some effect on the project timeline, Bright Bright Great’s project management, communication, and expertise ensured that the site launched on time.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work on the marketing team for an entrepreneurship and innovation center at the University of Chicago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We wanted to launch a new website that addresses the needs of the various constituents and audiences we serve. Bright Bright Great was brought on to help us house our newly merged organization’s content in one place.

SOLUTION

What was the scope of their involvement?

We began by benchmarking what other competitors in the industry were doing and pulling things that we liked from the different sites. We also had to take into consideration input from leadership and our navigation needs. Bright Bright Great provided initial sketches for wireframes, and we collaborated on them from that point.

The website was built in WordPress and they optimized it on different platforms, which was one of our major requests. They also made sure that all of the branded elements were aligned, such as logos and colors, so that everything was cohesive.

What is the team composition?

They have a team of six or seven people, and over the past two years doing photo shoots, fixing bugs, changing designs, and making sure contracts are up to date, I believe I’ve worked with everyone. Originally, we worked with the owner who was the point person for contracts and backend functionality. We’ve also worked closely with their designer, who offers a lot of expertise.

How did you come to work with Bright Bright Great?

We went through a full RFP process, but Bright Bright Great had been recommended to us by a colleague.

How much have you invested with them?

I don’t have the exact number, but I do know that we have ongoing monthly maintenance fees that are billed on an annual basis. Our ongoing maintenance and initial website launch would bring us to about the $50,000 mark.

What is the status of this engagement?

We began working together in the summer of 2016, and the site launched in September 2017. We also have an ongoing maintenance and support contract with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From an analytics perspective, we’re getting more traffic to our website and we’ve seen improvement on almost all of the metrics we’re tracking. Everything is listed under one URL now, which has been helpful in directing people to our site.

How did Bright Bright Great perform from a project management standpoint?

There were a few hiccups with turnover on their end, and a few things fell between the cracks because of that, but that happens sometimes so it’s not anything I hold against them. Overall, the deadlines and timeline goals were met. We communicated mostly through email and used Asana as the project management tool.

What did you find most impressive about them?

They had a variety of people and expertise on their team. I worked with different people based on the phase of the project. It was nice to have different resources available.

Are there any areas they could improve?

Nothing major comes to mind. There was a time when the project slowed down due to turnover with their staff and the process of hiring new people, but we recognize that happens. It’s not something I would call out as an issue.

Do you have any advice for potential customers?

We were able to work on a shorter timeline by providing them with key examples of what we were looking for. Sending those ensured that we were on the same page from the beginning of the project. I would also advise keeping the lines of communication open; they’re very receptive to feedback or changes.

5.0
Overall Score There is room for improvement, but we are pleased with how the site turned out.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The schedule had to be pushed back because both teams were busy. We didn’t always get deliverables to them on time, which affected their schedule.
  • 4.5 Cost
    Value / within estimates

    Given our budget and expectations, BBG met our needs.

  • 5.0 Quality
    Service & deliverables
    Their help and feedback was helpful in launching the website on time.
  • 5.0 NPS
    Willing to refer
    They’re a good team to work with, communicative, and easy to get in touch with.