Bright Bright Great

BACKGROUND

Introduce your business and what you do there.

I'm the growth marketing manager at Leadership Circle, a company that provides leadership development tools, assessments, and a global community to help individuals and organizations grow emotionally, psychologically, and spiritually, with a focus on conscious leadership and personal transformation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We hired Bright Bright Great to help us think bigger than “just a website redesign.” Leadership Circle is an organization deeply rooted in development, transformation, and meaningful connection, and we wanted a digital partner that could help us explore how those qualities could be translated into a more modern, emotionally resonant online experience. Our goal was to evaluate how the website could evolve into something that felt more immersive, intuitive, and reflective of the depth of our work while still supporting practical business needs like scalability, global growth, navigation, and conversion optimization. We were especially looking for a fresh creative perspective around storytelling, visual identity, and user flow to better connect diverse audiences; from enterprise leaders to coaches and practitioners, through a unified digital experience.

SOLUTION

What was the scope of their involvement?

Bright Bright Great partnered with us during the early strategy and creative exploration phase of a potential website rebuild initiative. Their scope of work included discovery conversations and strategic recommendations around how to modernize and elevate our digital experience. Key deliverables included stakeholder workshops, visual and brand experience concepts, strategic presentations, and recommendations related to website structure, storytelling, and future UX opportunities. Their team brought a strong creative lens while also helping us think through broader business and brand goals tied to the project.

What is the team composition?

We worked with 2–5 teammates from Bright Bright Great.

How did you come to work with Bright Bright Great?

We found them through an online search. They stood out because they approached the engagement with both creativity and intentionality, helping us imagine what the next chapter of Leadership Circle’s digital presence could feel like, not just what it could look like. In addition, they had high ratings, a great culture fit, and company values aligned with ours.

What is the status of this engagement?

We worked together from February-May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the biggest outcomes from our work with Bright Bright Great was stronger internal alignment around the future direction of Leadership Circle’s digital experience and brand presence online. Their work helped clarify priorities around UX, storytelling, and audience pathways while also helping stakeholders visualize what a more modern and cohesive web experience could look like.The engagement also produced strategic and creative concepts that helped advance executive conversations around future investment, platform direction, and broader digital transformation goals. Their team brought fresh thinking that challenged us to look beyond incremental improvements and think more holistically about the role our website plays in brand perception and customer engagement. While the engagement was focused on strategy and creative exploration rather than implementation, one of the clearest indicators of success was the level of stakeholder engagement and alignment generated throughout the process. Their concepts and presentations helped create stronger consensus across leadership conversations around priorities such as UX, storytelling, navigation, scalability, and the need for a more modern digital platform. The work also helped establish clearer direction for future phases of the initiative, including discussions around conversion optimization, performance expectations, multilingual growth support, and overall brand experience goals. Internally, the engagement elevated the conversation from “website updates” to a broader discussion about long-term digital transformation and customer experience strategy.

How did Bright Bright Great perform from a project management standpoint?

Bright Bright Great’s project management was thoughtful, organized, and highly collaborative throughout the engagement. Their team communicated clearly, came well prepared to meetings, and did a strong job balancing structure with flexibility as conversations evolved. Deliverables and presentations were provided on time, and they were consistently responsive and engaged throughout the process. What stood out most was their ability to facilitate productive strategic discussions while also bringing a strong creative perspective to the table. The overall experience felt professional, collaborative, and well managed from start to finish.

What did you find most impressive about them?

What stood out most about Bright Bright Great was their ability to combine strong creative thinking with genuine curiosity about our organization and mission. They didn’t approach the project like a standard website engagement... they spent time trying to understand the heart of Leadership Circle, the emotional side of our brand, and the complexity of the audiences we serve. Their team brought a level of intentionality and design sophistication that elevated the conversation beyond functionality alone. They consistently challenged us to think bigger about storytelling, digital experience, and how a website can shape perception and connection, not just deliver information.

Are there any areas they could improve?

Like many discovery and strategy engagements involving multiple stakeholders, there were moments where additional detail around technical implementation and operational considerations could have helped accelerate some internal decision-making discussions. However, Bright Bright Great was consistently open to feedback, highly collaborative, and willing to adapt as conversations evolved.

Do you have any advice for potential customers?

Overall, the experience was overwhelmingly positive, and their team brought a strong combination of creativity, professionalism, and strategic thinking throughout the engagement.

BACKGROUND

Please describe your company and position.

I am a Senior Industrial Designer at Marmon Foodservice Technologies

Describe what your company does in a single sentence.

Our company is focused on the quick-service food industry, Prince Castle was founded in 1955 as an innovator in restaurant operational efficiencies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bright Bright Great to accomplish?

• Redesign the UX/UI for the Wendy's 3x3 Holding Bin to accommodate a new screen orientation.
• Streamline the UX/UI for ease of use.
• Establish a design language that can be utilized across the product line.

SOLUTION

How did you find Bright Bright Great?

We've used them before

Why did you select Bright Bright Great over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bright Bright Great were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Redesign the UX/UI to accommodate a new screen orientation on our Wendy's 3x3 holding bin, streamline the interface and interaction to be cohesive, understandable and easy to use. 
• Establish a design language that can be utilized across the product line. 
• The project needed to be completed and delivered within a strict deadline. 
• Also, submit all assets for our dev team and document the work done.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The UX/UI was redesigned to our specs while exceeding our expectations. BBG was able to come up with creative UX/UI solutions that satisfied our immediate needs and helped build a foundation for future UX/UI projects. All assets were delivered as promised and early!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BBG's was effective and efficient. All assets were delivered as promised and early!

What was your primary form of communication with Bright Bright Great?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

BBG's proficiency, efficiency. They understood our exact needs and delivered them within a strict deadline. 

Are there any areas for improvement or something Bright Bright Great could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am an external consultant who was helping my client launch/update an app. I was responsible for project management as well as product strategy for the app.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bright Bright Great?

We hired Bright Bright Great for UX/UI Design and expertise.

SOLUTION

How did you select this vendor?

N/A I was not part of the selection of this vendor, however I was a part of fielding other potential vendors who did match up in professionalism and the portfolio of BBG.

Describe the project in detail and walk through the stages of the project.

The team was brought on to take over the work of a new app that needed to launch in an extremely tight time frame. Stages of the project included a briefing, handover of existing materials as the team was taking over old work, and then a list of work/designs that needed to be done in a 6-8 week time period with reviews and approvals from many key stakeholders along the way.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of about 7-8 total with a core group of ~3 key contacts from the team who would then work with the rest of the Bright Bright Great team to deliver the work. The team consisted of a few designers, a creative director, a project manager, and a UX/UI researcher.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was extremely impressed with not only the output of the work, but also the efficiency. We had an extremely tight timeline and the team was able to put out excellent work with limited direction and many cooks in the kitchen. They were able to stay focused and on-track, and most importantly provide input based on their UX/UI expertise to stakeholders.

How effective was the workflow between your team and theirs?

The workflow was extremely effective. The BBG team was very engaged and looked to connect quickly on all questions they had on a certain design aspect. We had weekly meetings with the larger team and a separate weekly meeting with their project manager to ensure that they had everything they needed to close out this sprint and begin the next.

What did you find most impressive or unique about this company?

I found their level of professionalism and dedication very impressive. They fully immersed themselves into the project, even doing outside research on the competitor space in order to do their best work for us. Their team is not only talented but also a pleasure to work with.

Are there any areas for improvement or something they could have done differently?

Not necessarily, there were times where the team would want to hop on an ad hoc video call or Zoom to get clarification which we weren't able to always do due to difficult schedules/calendars. This may not be an area of improvement for BBG, but moreso a reflection of our briefing to the team..

BACKGROUND

Please describe your company and your position there.

I am one of the owners of a company that due project development in central america region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bright Bright Great, and what were your goals?

We have hire Bright Bright Great for the creation of our logo and marketing designs. Our goals was to have a logo and marketing designs to provide secureness in the projects we have in Central America region. This goals were achived with all the support Bright Bright Great provide.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did a search over hundread of company to create a design this was the only company that was able to provide us the confident to work with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several meetings to let them know what we would like to communicate and do and they we so kind to provide us with several options that fit our need they used several word-press and it was succesfull outcome.

How many people from the vendor's team worked with you, and what were their positions?

We had contact with the project manager and two more people from the design team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to increase the leads in 80% and those leads become a lot of customers and investors to our projects.

Describe their project management style, including communication tools and timeliness.

They provide us with live results and gave us the timeline of how the process will be—they made everything in time.

What did you find most impressive or unique about this company?

The most impressive about the company is that they did have any delay on the changes that we asked even some changes they were to make a lot of things.

Are there any areas for improvement or something they could have done differently?

The areas of improvement could be that we found a smal bug in a hiperlink but it was fixed fast.

BACKGROUND

Please describe your company and your position there.

We are a web development and technology company, I am the sole owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bright Bright Great, and what were your goals?

For this project Bright Bright Great handled everything from research and strategy, through design and UX, coordinating between us, and additional third party technologists, including SEO. Our goals are to create the most performant website in our space, knowing that we are a high-traffic site with integrated technology. The highest level of performance and SEO is required.

SOLUTION

How did you select this vendor and what were the deciding factors?

Bright Bright Great has a long history (over a decade) of successful launches, and we appreciate their hard working ethic. One additional very important factor for us was that they brought a perspective to this project, how to execute as well as good ideas along the way.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We partnered with BBG on everything from initial research and brand discussion, through design, development, technology integration and ongoing hosting. One of the more interesting differentiators BBG provides in a very high quality deployment flow so that updates, whether content or technical have the proper support to push live quickly and efficiently.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 4-6 people on the BBG team, Creative Director, Project Manager, Designer, Content Population Specialist, Business Development lead.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

One of the main goals for this project was specifically migrating multiple legacy technologies into a new modern platform that is performant. Using Google Core Vitals (web.dev) BBG was able to assist in getting our site above 90% in all 4 main categories, with ongoing support to continue to improve our numbers. Our goal is 100% in each of the 4 categories and we are well on our way to achieving that for Performance, Accessibility, Best Practices and SEO (what Core Vitals measures).

Describe their project management style, including communication tools and timeliness.

Bright Bright Great has a dedicated PM/PM team who helped to lead us using a popular PM tool called Asana, with daily and weekly check-ins. We always felt in the loop and informed about where we were in the project, what was needed from us, and what was the next step.

What did you find most impressive or unique about this company?

BBG actually cares about our company and project. They never treated this as a contract job, more so adding insights into all facets of the projects, bringing up potential opportunities and interesting thoughts during the project. Everyone on the team was accessible and cared about creating the absolute best product. Sometimes when an extra nudge was encouraged of our team.

Are there any areas for improvement or something they could have done differently?

Overall we are really happy with BBG. We will continue working with them on continued improvement of this site, and as a trusted partner on future work. I do think working with any partner on a first project is always the hardest as you truly get to learn working processes, our goal is to make sure as we continue to work together that we have learned from our initial work and continue to be additive together as a team built on trust.

BACKGROUND

Please describe your company and your position there.

I am the Marketing & Communications Coordinator for It Takes A Village Family of Schools which is an umbrella company of three independently operated preschools, a social justice kindergarten through eighth grade elementary school, family services, head start, and job training programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bright Bright Great?

After recent growth in the company, it was time to unite all of our siloed programs under one umbrella. We needed both new branding and a new website to reflect all that our company has come to offer.

SOLUTION

How did you select this vendor and what were the deciding factors?

BBG had done website work for schools similar to our own. We reached out to one of our affiliates for a reference which came back positively. After meeting with the BBG team, we decided to move forward with the project.

Describe the project in detail and walk through the stages of the project.

We worked with BBG through a series of creative development processes including stakeholder interviews with their branding team, branding assessment worksheets, and the development of a thorough project roadmap through Asana to keep us on track. From there it was really just following through with the steps and providing the content deliverables on time to get the website completed.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 individuals very closely: a project manager and two designers. One designer seemed more focused on branding while the other was more focused on website design and development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our completed website is beautiful and in great working order. Employees from across sites have been motivated and encouraged by our new branding and logo which is fostering feelings of connection and company-wide progress .

How effective was the workflow between your team and theirs?

The project manager not only kept us on track but was very flexible when we needed to reschedule. She sent me regular reminders and comprehensive lists through email that made the project very streamlined.

What did you find most impressive or unique about this company?

The team's website designer was extremely thorough and patient during any confusing times. I was impressed by the amount of detail she provided in addressing pain points and solutions throughout the project. I would highly recommend her!

Are there any areas for improvement or something they could have done differently?

The team overall had a positive attitude about helping to develop solutions for any problems that came along the way. However, there could have been more diligence on the director level in properly communicating roles and responsibilities during team member transitions on their end which occurred just before our launch.

BACKGROUND

Introduce your business and what you do there.

I work for a plumbing, HVAC, lighting, and electrical distribution company. At the time that we did business with Bright Bright Great, I was the general manager for Chicago operations.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Bright Bright Great?

 They helped with website development. We had an existing website that our corporate office developed. However, we didn’t have a way to customize our website and provide information specific to the Chicago locations.

SOLUTION

What was the scope of their involvement?

They developed two new websites for us, one for our contractors and business clients and one for the average consumer. The contractor’s website included access to a password-protected portal for resources such as sales tax resale certificates and credit applications. 

The consumer website included necessary information about our products, local rebates, and a tool for finding contractors by zip code. 

They built the websites using WordPress, so it was easy for us to update the websites ourselves. 

What is the team composition?

We worked with a product manager and Jason (Creative Director & Partner). There were also a few people in development behind the scenes. 

How did you come to work with Bright Bright Great?

We’d worked with them previously. We had to get approval from our corporate partners, but Jason talked to them, and they felt comfortable with us moving forward on the project. 

How much have you invested in them?

We spent about $80,000. 

What is the status of this engagement?

We worked together about ten years ago, probably around 2011. The project took about six months. We continued to update the websites for several years until corporate caught up and provided us with more robust official websites. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They set up the websites so we could track our web traffic analytics. Anytime we updated something on the website, we tracked how much engagement we saw. Our business clients were interested in the website and how we did it. Many of them wanted to talk to Bright Bright Great about developing their own websites. 

We were getting people’s attention and saw a lot of customers visiting our websites. 

How did Bright Bright Great perform from a project management standpoint?

We mostly communicated via email, and we had biweekly in-person meetings. I think they used Basecamp to track the project. They were very collaborative and did a great job guiding us through the process. They didn’t tell us what we needed. Instead, they helped guide us through the process and figure out what would work best for our business. The process was educational. 

What did you find most impressive about them? 

There were no surprises. We always knew what to expect. They always met our expectations. There were a lot of things we didn’t know about development, but they did a great job educating us and remaining transparent. 

Are there any areas they could improve?

I don’t think we had any obstacles along the way, so there’s nothing they could have done differently. 

Do you have any advice for potential customers?

Go in and leave your ego at the door. Let them guide you. They’re patient, and they’ll help you understand what you need. 

BACKGROUND

Introduce your business and what you do there.

I am a one-man-band. I have a classical music publishing website where I compose and sell music. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

I had no idea how to get a website done and what design was effective for my customers to ensure ease of navigation in my website and other things. As a result, I hired Bright Bright Great to set up everything for me. 

SOLUTION

What was the scope of their involvement?

They gave me a survey at the beginning to gauge what my tastes were. From there, we narrowed down what I liked and what I was thinking for the company. It ended up being a powerful image of what I was thinking for my website. The team used Shopify and they helped me design aspects of my platform including the product title pages. 

Each product had its own tab end-users could click on.  They also loaded all the products into my platform and set up a future template for music that I plan to sell on my website. Furthermore, they taught me how to use the Shopify platform including where to check my sales. 

Over the months we worked together, they got my website up and running. I have been selling music since the platform was completed. They also designed a logo for my company and even used and bought a font for my website

What is the team composition?

I worked with Amy (Creative Director). She was my primary contact.

How did you come to work with Bright Bright Great?

I work at a university and the university had almost hired them for something. As a result, they were on my radar, so I knew they passed all the vetting from the university and that they were a great company. I contacted Bright Bright Great in early July and we started working together very quickly after that. When I asked them to help me design my website, they agreed to do it. 

How much have you invested with them?

We spent right around $45,000.

What is the status of this engagement?

I worked with them from July 2020–January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With the website, I got sales with the people who found it. Without really expanding anything on marketing yet, I was able to sell much which was really good. Overall, everything had been successful.

For someone who had no idea what I needed and wanted, they were an absolutely incredible company that took me from the very first step of even just assessing my own aesthetic.  They made me understand things and it couldn’t have been a more fun process. 

How did Bright Bright Great perform from a project management standpoint?

They provided immediate responses to any questions or changes that we wanted to make. I did things slowly and got things in order on my own. In terms of project management, I don’t think there was necessarily a tool. More often than not, they were waiting for me to get them the things that they needed from me. More importantly, they met deadlines consistently and well ahead of time. 

We typically communicated through email, and sometimes we also collaborate through phone calls, especially if things were time-sensitive. 

What did you find most impressive about them?

We felt working with them was very personal. I didn’t feel like I was 1 out of 250 projects that were going on at once. I felt that they were very focused and I was surprised by how much communication we had and how they answered all of my questions, even the silly ones. 

Above all, the product ended up way better than I could’ve imagined and I think that’s why people buy and spend money on professionals because they know what they are doing.

Are there any areas they could improve?

Honestly, I didn’t think we had difficulties that came up in the project. We had a smooth collaboration. They were incredibly nice people to work with and very responsive. Overall, I have no complaints. 

Do you have any advice for potential customers?

Ask questions because they’ll happily answer them and guide you in better directions every time. Take advantage of their expertise. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Black Spectacles. We do online test prep for architects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bright Bright Great?

We were building a new brand identity. We already had a name, but we needed to expand that into a full identity. The second part was their creation of our art direction, including the look and feel of the website.

SOLUTION

What was the scope of their involvement?

In a simple way, we came to them with a business idea and a name. First, they developed our logo and collateral around that. They also put together a brand guideline document and visual brand identity. Then, they moved on to designing a few pages for our website.

What is the team composition?

I worked with four of their teammates.

How did you come to work with Bright Bright Great?

I’d worked with them for over 10 years at this point. They were responsive when we reached out to them about this project, while other agencies gave us the runaround or never responded at all. They’ve always delivered really good work for us. We had a lot of confidence and security in knowing that we were going to get something really good. It takes a while to get to that point with an agency.

How much have you invested with them?

We spent around $50,000 on this project.

What is the status of this engagement?

We worked together from August until November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the brand to the public (it’s going to be live in a few months) so we don’t have metric-based feedback yet. We’ve been trying to get press an PR coverage of the site, and right now, the website literally one page with the logo and a few paragraphs. It’s very minimal, but the brand identity is so strong and of such high quality that people are betting on it. It gives us credibility. We’ve started to get some press, as well as some notable press that is expected to come out in the next few weeks in a major industry publication.

How did Bright Bright Great perform from a project management standpoint?

They did a good, satisfactory job.

What did you find most impressive about them?

Their quality of visual design stood out to me.

Are there any areas they could improve?

They could improve their project management a little bit. Design is difficult to wrangle, at times. Timelines are tight.

Do you have any advice for potential customers?

Make sure your key stakeholders are involved in the design process so that everyone on your team is invested in the work they do.

BACKGROUND

Please describe your company and your position there.

I am the founder or owner of a startup juice concept.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bright Bright Great?

We needed help to create a logomark and brand.

What were your goals for this project?

They were to create a design that is unique, exciting, and in line with the message of our company's concept.

SOLUTION

How did you select this vendor?

BBG had previously done a similar project for my wife's business and was very impressed with the level and quality of their work. There was a creative story behind each design proposal and they really take the time to educate themselves on what their clients want.

Describe the scope of their work in detail.

The process began with discovery and strategic planning. Discovery involves understanding and learning more about our company. Strategic planning is the organization of the process. Then we went to the design phase which produced several awesome designs but really nailed on their final design. Each design had its own story which in their own way had some influence on the final outcome.

What was the team composition?

It included the president, project manager, and designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They really nailed with the direction in which we want the brand to go. Their creativity and wealth of ideas are amazing.

How effective was the workflow between your team and theirs?

We had weekly communication(Email/Zoom/Phone calls) with the project manager, design team & president. If I had questions, there would be a response within a couple of hours via email. They treated the project as if they were designing it for themselves.

What did you find most impressive about this company?

I was most impressed with the attention to detail and their commitment to the scope of work.

Are there any areas for improvement?

Improvement is something we all should strive for and this company is always pushing the envelope. We look forward to growing with them as we move into our next phase.