BFJ Digital

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Assistant of Canty Digital

Describe what your company does in a single sentence.

We are a digital marketing agency specialising in search engine optimisation, helping businesses improve their online visibility and drive organic growth.
 
 
 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Expand digital reach beyond paid search and social by targeting high-intent B2B audiences
• Increase brand visibility within priority industries via Google Ads Services

SOLUTION

How did you find BFJ Digital?

• Online Search
• Clutch Site

Why did you select BFJ Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our scope of work focuses on improving our clients’ online visibility and performance through strategic search engine optimisation and paid search campaigns. 

Key deliverables include a comprehensive SEO audit and strategy roadmap, keyword research and targeting plan, on-page and technical SEO implementation, content optimisation, and recommendations and Google Ads (PPC) campaign setup and management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were clear, as we've seen a major 36% boost in overall conversion rate thanks to a more seamless user experience and stronger Google Ads strategy. At the same time, we also achieved 45% increase in discovery calls from high-value prospects, highlighting a major improvement in lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital’s project management was exceptionally structured and transparent, leveraging tools like Slack to provide real-time updates. They consistently met every key milestone, ensuring our rebrand launched on schedule without any technical issues. The designed Google Ads strategy and management have brought our company a big reach and improvement in visibility.

What truly & impressively stood out was their responsiveness; whenever we requested a specific branding adjustment or had a question about lead tracking, they addressed it the same business day with a clear, effective solution, never offering a temporary workaround. Partnering with BFJ Digital was a smooth working experience that we were looking for in a digital marketing agency. 

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about working with BFJ Digital was the combination of their technical expertise and client-focused responsiveness, exceptionally perfect in both of those fields. Not only did they execute a highly complex rebrand flawlessly, but they also maintained clear, transparent communication throughout the entire process. Their ability to address questions or requests the same day, always with thoughtful, effective solutions, sets them apart from other agencies we’ve worked with. It wasn’t just their skills; it was their commitment to making the project seamless and stress-free for the client.

Are there any areas for improvement or something BFJ Digital could have done differently?

The only minor drawback was the level of detail in initial proposals, it took a little extra time to refine our specifications. Once clarified, though, the project proceeded smoothly and efficiently.

BACKGROUND

Please describe your company and position.

I am the Manager of Canty Digital

Describe what your company does in a single sentence.

We specialise in transforming high-potential businesses into market leaders. We don’t just offer advice; we partner with founders and executives to bridge the gap between where they are and where they want to be.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Increase Brand Awarness
• Maximise Client Data Efficiently

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

High ratings

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Strategy & Identity: Understood our brand vision and aligned it with our business goals to move beyond "vanity metrics." 
• Graphic Design: Creating high-quality visual assets that aligned with our brand colours and look.
• Conversion Rate Optimization: Used A/B testing and data-driven adjustments to ensure more visitors become paying coaching clients.
• Web Design: Help imrpove our wordpress website to be high-performance and mobile-responsive, focusing, on user journey and lead generation.
• HubSpot & CRM Implementation: They helped set up CRMs like HubSpot to automate lead nurturing. To ensures that when someone clicks your brand, they are automatically followed up with, directly increasing your conversion rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most measurable outcome was a 25% increase in our site-wide conversion rate, directly resulting from the more cohesive branding and streamlined UX. We also saw a significant improvement in lead quality, with a 40% rise in discovery call bookings from our target high-value clients. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital’s project management was highly structured and transparent, utilizing tools like  Slack to keep us updated in real-time. They consistently hit every major milestone on time, ensuring our rebrand launched exactly as scheduled without any technical hiccups.

What stood out most was their responsiveness; whenever we had a specific branding tweak or a question about lead tracking, they addressed it within the same business day with a clear solution rather than just a workaround.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Most agencies give you either a pretty website or a complex spreadsheet, but they delivered both—a premium brand identity that was mathematically optimized to convert.

The team understood how our branding impacted our CRM and overall sales velocity. It felt less like hiring a vendor and more like adding a highly technical growth department to our coaching firm.

Are there any areas for improvement or something BFJ Digital could have done differently?

The only minor challenge was their initial onboarding timeline; because they are in high demand, it took a week longer than expected to kick off. However, once the project started, their speed and communication more than made up for the wait.

BACKGROUND

Please describe your company and position.

I am the SEO Specialist of an advertising & marketing company 

Describe what your company does in a single sentence.

We deliver high-quality, precision printing solutions for businesses and individuals, transforming ideas into standout results with craftsmanship and care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Implement and optimise HubSpot CRM for marketing and sales
• Automate lead nurturing and reporting workflows
• Train the team to use HubSpot effectively

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital delivered a comprehensive HubSpot implementation and optimisation project tailored to our business needs. Their team began by conducting an in-depth review of our existing marketing and sales processes to identify inefficiencies and opportunities for automation. They then managed the full HubSpot setup, including CRM configuration, contact segmentation, and integration with our existing digital platforms to ensure seamless data flow.

The project also included the creation of custom marketing automation workflows, lead scoring systems, and email nurturing sequences designed to improve conversion rates and strengthen customer engagement. BFJ Digital provided detailed dashboard reporting to track campaign performance and ROI, giving our team better visibility over results.

A key part of the scope was hands-on training for our staff. The team at BFJ Digital ran interactive workshops and provided documentation to ensure our marketing and sales teams could confidently use HubSpot’s tools and maintain best practices.

The key deliverables included a fully configured HubSpot CRM, automated marketing workflows, integrated reporting dashboards, and a trained internal team ready to manage the platform independently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements across our marketing and sales operations. Lead response times decreased significantly due to the automated workflows, while customer engagement increased through personalised email sequences and better segmentation. We achieved clearer visibility of campaign performance with HubSpot’s reporting dashboards, allowing our team to make data-driven decisions and allocate budgets more effectively. Our conversion rates improved, pipeline tracking became more accurate, and internal communication between marketing and sales teams strengthened. Overall, the transformation led to higher efficiency, stronger lead quality, and improved ROI on our digital activities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital demonstrated excellent project management throughout the engagement. Their team maintained clear communication from start to finish, providing regular updates and progress reports at every stage. All milestones were met on schedule, and any adjustments to timelines were discussed transparently. They used structured workflows and collaborative tools that kept everyone aligned and ensured no details were overlooked. When we raised questions or needed additional support, they responded quickly and proactively, often going beyond the initial scope to ensure we achieved the best outcome. Overall, their professionalism, responsiveness, and commitment to timely delivery made the process smooth and highly efficient.

What was your primary form of communication with BFJ Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about BFJ Digital was their depth of expertise and genuine commitment to understanding our business. They didn’t just implement HubSpot, they took the time to align the platform with our goals, ensuring every feature served a clear purpose. Their ability to simplify complex digital processes and communicate technical concepts in plain language made the experience seamless for our entire team. The level of strategic thinking, attention to detail, and hands-on support throughout the project was truly impressive. It’s rare to find a partner who combines technical excellence with such a collaborative and down-to-earth approach.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall, our experience with BFJ Digital was extremely positive. If there’s one area for improvement, it would be to provide more ongoing check-ins after project completion to ensure we continue using the platform to its full potential. A structured post-implementation review or follow-up optimisation session would have been valuable as our team adapted to the new system. That said, their willingness to offer support whenever needed and their proactive communication made the entire process smooth and successful.

BACKGROUND

Please describe your company and position.

I am the Senior Manager Talent of a real estate company

Describe what your company does in a single sentence.

Real Estate

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• We engaged BFJ Digital to establish a polished online presence, successfully market our real estate listings, and offer a user-friendly platform so that potential customers could learn more about our offerings.

SOLUTION

How did you find BFJ Digital?

• Online Search
• Clutch Site

Why did you select BFJ Digital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Targeted landing pages for certain properties, an interactive property listings gateway, and our corporate website were all designed and developed by BFJ Digital.  Integrated maps and photo galleries, a completely responsive website, a property search and filter feature, virtual tour assistance, and landing pages for special offers or new projects were among the main achievements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Faster property searches, more queries from prospective customers, and a fully functional website were the outcomes of the project.  A greater online presence and increased customer interest were indicated by the noticeable increase in traffic to the property listings and the longer time spent by users perusing properties.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital handled the project well, hitting all deadlines and providing us with updates at every turn.  They promptly addressed our needs, gave us clear instructions throughout the development process, and responded to our requests promptly.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The crew at BFJ Digital is highly personable and a pleasure to deal with, which is what I found most impressed.  They significantly improved our online visibility, and I heartily endorse them to anyone searching for a trustworthy digital marketing firm.

Are there any areas for improvement or something BFJ Digital could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the Managing Director of a website design agency.

Describe what your company does in a single sentence.

Web design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Automation
• Hubspot configuration
• Hubspot integration

SOLUTION

How did you find BFJ Digital?

• Online Search
• Clutch Site

Why did you select BFJ Digital over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital offered an audit to help our businesses optimise our HubSpot setup across CRM, Marketing, Sales, and Service Hubs. The audit included a review of the CRM structure, marketing automation, workflows, email setup, integrations, reporting, and user permissions. We received a clear summary of findings, best-practice recommendations, and a list of quick wins to improve performance and streamline our processes. We also had a strategy call to walk through the results and next steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased CRM efficiency with a reduction in duplicate contacts and unused properties
• Email engagement improved, with an increase in open rates and higher click-through rates after optimising segmentation and automation
• Lead conversion rate rose by 15%+ through better lead nurturing workflows and clearer lifecycle stage definitions
• Sales team saving 5+ hours per week through automation of repetitive tasks and improved pipeline visibility
   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at BFJ Digital demonstrated strong project management throughout the process. They delivered key items on time, maintained clear communication, and adapted quickly to our evolving needs. Any questions or requests were met with a quick, helpful responses, and they kept us updated at each stage of the audit. Their approach was proactive and very flexible, which made the experience easy to manage.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about BFJ Digital was their combination of technical expertise & real care for our outcomes. They didn’t just deliver a generic audit, they took the time to understand our business and tailor their recommendations

Their expertise in HubSpot and ability to translate complex systems into clear, actionable improvements made a real impact.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall, our experience with BFJ Digital was very positive

BACKGROUND

Introduce your business and what you do there.

We are a research-driven property wealth advisory firm in Australia. We provide high-net-worth professionals and families with institutional-grade property portfolio strategy, acquisition, lending, and active management under one integrated team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed help getting clearer visibility across our digital performance, marketing data, and reporting. The main goal was to better understand which channels were driving quality inquiries, improve how we tracked results, and turn the data into practical insights we could use to make better marketing decisions.

SOLUTION

What was the scope of their involvement?

BFJ Digital provides data and analytics support across our digital marketing activity. The team has reviewed our tracking setup, organized performance data, improved reporting, and helped us understand how different channels contribute to inquiries. BFJ Digital works across our key digital marketing channels, including website performance, organic search, paid advertising, and inquiry tracking. The team has also helped improve our reporting through tools like Google Analytics, Google Search Console, and Looker Studio.

What is the team composition?

We work with two teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found BFJ Digital on Clutch. We chose them because they were close to our geographic location, and their pricing fit our budget.

What is the status of this engagement?

We worked with BFJ Digital from January 2025–May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BFJ Digital has delivered clearer and more reliable reporting that makes it easier to see what’s working across our digital channels. We have better visibility over inquiry sources, website performance, and campaign results, which helps us make more informed decisions instead of relying on guesswork. The team has also given us a stronger baseline for tracking future growth and marketing performance.Moreover, BFJ Digital has helped us get a much clearer view of where inquiries are coming from, which channels are performing best, and how users are interacting with the website. This has made it easier to track performance consistently and make better decisions around future marketing activity.Additionally, the improved reporting has helped us better understand which channels are bringing in more relevant inquiries, not just traffic. It has also highlighted where users are engaging on the website and where there may be gaps in the inquiry journey. As a result, we’ve been able to make more informed decisions around campaign focus, content priorities, and where to invest more attention moving forward.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management is clear, organized, and easy to work with. The team communicates well throughout the process, explains updates in a straightforward way, and keeps the project moving without unnecessary delays. BFJ Digital delivers what we need on time and makes the whole process feel smooth and well-managed. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stands out the most about BFJ Digital is how they make the data easier to understand and actually useful. The team doesn’t just provide reports for the sake of reporting; they help turn the numbers into clear insights we can apply to our marketing decisions, which makes the process feel practical, focused, and valuable.

Are there any areas they could improve?

There’s nothing major that BFJ Digital needs to do differently.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a contracting company. We design and build custom swimming pools for residential properties, focusing on functional outdoor spaces that suit different lifestyles and budgets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed to improve our online visibility, generate more qualified inquiries through our website, and help our business appear more consistently in local search results around Wollongong and surrounding areas.

SOLUTION

What was the scope of their involvement?

BFJ Digital handles the SEO side of things for us, including website optimization, content updates, keyword targeting, technical fixes, and ongoing work to help improve our rankings locally. They also help clean up a few issues on the site and give us regular updates on how things are tracking month to month.BFJ Digital has worked across a fair bit of the website, mainly the service pages and location-based content. The team has also sorted out technical SEO issues, improved page speed, updated metadata, and helped with new content targeting pool-related searches around Wollongong.

What is the team composition?

We work with two teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them because they offered good value for the cost.

What is the status of this engagement?

We worked together from February–May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started seeing stronger rankings for a bunch of our main search terms, along with a noticeable lift in website traffic and inquiry volume. A lot more leads were coming through organically instead of relying as heavily on paid ads, and we were getting better visibility in the local Wollongong area over time.Over the first several months, website traffic was up by around 40%, and inquiry volume increased roughly 25%–30% compared to the same period before the campaign started. We also saw a number of our key pool-related search terms move onto the first page of Google, which made a pretty noticeable difference in lead quality.BFJ Digital keeps track of keyword rankings, organic traffic, website inquiries, click-through rates, and how different pages are performing in search results. The monthly reports are pretty easy to follow and give us a good snapshot of what's improving and where more work is still needed.

How did BFJ Digital perform from a project management standpoint?

Project management has been solid the whole way through. The team is organized, easy to get hold of, and pretty clear about what they're working on each month. Deliverables and updates are always sent through on time, and if anything needs extra input from our side, they follow it up without things dragging out.We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Probably the biggest thing is how straightforward and transparent BFJ Digital is compared to other agencies we've dealt with before. They explained things in plain English, didn't overpromise quick results, and actually focused on long-term growth instead of just chasing vanity metrics. It feels a lot more collaborative rather than being left in the dark.

Are there any areas they could improve?

Honestly, not much stands out. SEO takes time, so naturally, there have been periods where progress has felt a bit slower, but BFJ Digital has been pretty upfront about that from the start. A few extra strategy check-ins along the way could've been helpful, but overall, the communication and delivery have been solid.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of a healthcare support services company focused on improving patient access, communication, and day-to-day care coordination for people across Brisbane.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed help streamlining our patient inquiry and follow-up processes, improving how we manage customer interactions across different channels, and setting up more efficient automation workflows to reduce manual admin work for our team.

SOLUTION

What was the scope of their involvement?

BFJ Digital has worked with us on mapping out and improving our customer experience processes, particularly around patient inquiries, follow-ups, and internal workflow automation. The project has included strategy sessions, automation setup, CRM-related support, customer journey planning, and reporting improvements to help our team better track interactions and response times. BFJ Digital has also helped identify areas where manual processes could be reduced to improve day-to-day efficiency.In terms of tools, BFJ Digital has helped set up a combination of CRM and customer communication automations to improve how inquiries and follow-ups are handled internally. This includes workflow automation for lead and patient inquiries, automated notifications, reporting dashboards, and integrations between different systems so information can be tracked more consistently across the team.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them over other options because they had high ratings, were close to our geographic location, and their pricing fit our budget.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working together in February-April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the main improvements we’ve noticed is a more consistent process for handling inquiries and follow-ups, which has reduced delays and a lot of manual admin work for our staff. We’ve also had better visibility across customer interactions and reporting, making it easier to track response times and identify where processes can be improved. The systems have felt more organized and manageable as the workload has increased.Specifically, we’ve seen a noticeable reduction in the amount of manual follow-up work our admin team handles each week, particularly around inquiry tracking and appointment-related communication. Response times have become more consistent, and we’ve had fewer inquiries slipping through the cracks because the workflows are centralized and easier to monitor. Internally, the team also spends less time moving information between systems, which has improved overall efficiency as inquiry volumes have increased.While we weren’t tracking every metric formally before the project, we’ve estimated that manual admin related to inquiry handling and follow-ups has dropped by around 30%–40% once the automation workflows have been in place. We’ve also seen faster response times across incoming inquiries, particularly during busier periods, because the team has clearer visibility and fewer manual steps in the process.Another positive outcome has been improved consistency in how inquiries and customer interactions are managed across the team. Before the changes, a lot of processes relied on manual tracking, which made it harder to maintain visibility as workloads increased. After the new workflows were implemented, we had fewer missed follow-ups and a much clearer overview of where each inquiry was sitting, which helped improve internal coordination and day-to-day efficiency.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management has been organized and easy to work with throughout the engagement. Communication was consistent, timelines were clearly outlined, and the team was responsive whenever adjustments or questions came up during the process. Most deliverables have been completed on schedule, and BFJ Digital has been proactive in keeping the project moving without overcomplicating things for our internal team.

What did you find most impressive about them?

What has stood out the most has been BFJ Digital’s ability to understand the operational side of our business rather than just focusing on the technical setup. The team has taken the time to understand how our team actually handles inquiries and day-to-day workflows and has tailored the automation around that. Their communication has also been very straightforward, which has made the process much easier for a non-technical team to follow and implement internally.

Are there any areas they could improve?

Like with most projects involving process changes, there have been a few stages where additional documentation or training resources could have helped our team adapt a little faster internally, particularly as new workflows were being introduced. Aside from that, their communication and support throughout the project have been solid.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of an IT solutions company. We provide tailored IT solutions and support services that help businesses improve efficiency, security, and day-to-day operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We engaged BFJ Digital to help improve our CRM processes, streamline sales workflows, and build a more efficient system that could better support customer management and future growth.

SOLUTION

What was the scope of their involvement?

BFJ Digital has managed the planning, development, and implementation of our CRM solution, including workflow automation, custom configuration, data structure improvements, reporting dashboards, and guidance to ensure the system aligned with our sales and operational processes. They’ve worked with Salesforce and helped deliver customized workflows, lead and opportunity management improvements, reporting dashboards, automation features, and a cleaner system structure that better suited our day-to-day processes.

What is the team composition?

We’ve worked with two teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them because they were close to my geographic location and offered good value for the cost.ry

What is the status of this engagement?

The engagement lasted from February–April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BFJ Digital has delivered clearer pipeline visibility, faster internal processes, improved reporting accuracy, and reduced manual admin tasks. Our team has been able to manage leads and customer activity more efficiently, which has created a stronger foundation for ongoing growth. We’ve seen a noticeable reduction in manual administration time of around 30%, reporting accuracy has improved significantly due to cleaner data capture, and our team has been able to manage a higher volume of leads and opportunities without increasing workload. Response times on internal sales updates have also become much faster. Before the project, lead updates and internal follow-up tasks could take a day or more to process. After implementation, most updates have been completed the same day, often within a few hours. We also estimate the team could comfortably manage around 20%–25% more active leads due to improved automation and visibility.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital has managed the project professionally and kept communication clear from start to finish. Milestones have been well organized, updates have been consistent, and any questions have been handled promptly. They’ve delivered key stages on time and remained flexible whenever adjustments have been needed during the rollout. We’ve communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What has stood out most is their ability to understand both the technical side of the project and the practical day-to-day needs of the business. They haven’t offered a generic solution. Instead, they’ve tailored the CRM setup to how our team actually works and communicated everything in a clear, straightforward way.

Are there any areas they could improve?

Overall, the project has been handled very well. BFJ Digital has been responsive and provided support whenever it’s been needed.