BFJ Digital

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a home services company. We supply and install water tanks for residential and commercial properties, helping customers manage water storage efficiently.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We engaged BFJ Digital to improve our social media presence, generate more local inquiries, and build stronger awareness of our water tank supply and installation services.

SOLUTION

What was the scope of their involvement?

BFJ Digital manages our social media, including content planning, regular posting, and campaign support. They also help with ad setup, basic reporting, and keeping everything consistent across our platforms so we can focus on day-to-day jobs.They manage our Facebook and Instagram accounts, focusing on a mix of project showcases, educational posts about water tank solutions, and targeted local campaigns to drive inquiries. They also run a few ad campaigns to promote seasonal demand and special offers.

What is the team composition?

We work with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them on Clutch. We chose them because of their high ratings and good value for cost.

What is the status of this engagement?

We started working with them in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After working with BFJ Digital, we've seen a steady lift in inquiries coming through social media, along with better engagement on our posts. Over time, it has also helped build more consistent visibility locally, which has made a noticeable difference in incoming jobs.We've seen inquiries from social media increase by roughly 30%–40% over a few months. Engagement on posts has also improved, with likes, comments, and messages noticeably picking up compared to what we were getting before.We've also noticed an increase in booked jobs that line up with the rise in inquiries. While it's hard to attribute every sale directly, there's been a clear uptick in confirmed work coming through social media leads.

How did BFJ Digital perform from a project management standpoint?

They've been easy to work with from a project management point of view. They keep things organized, communicate clearly, and deliver content and campaigns on time without us having to chase anything.We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stands out about BFJ Digital is how well they understand our industry. They don't just post generic content. Everything feels relevant to what we actually do, and they keep things simple and practical, which makes it easy for us to stay involved.

Are there any areas they could improve?

There's nothing major that stands out. At the start, it took a little time to get aligned on the tone and types of content, but once that was sorted, things ran smoothly and consistently.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of The Health Pack, a retail company. We sell a range of health and wellness products on Amazon, focusing on quality, consistency, and products that fit into everyday routines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed help improving the performance of our Amazon ads, reducing wasted spending, and creating a more structured strategy that would lead to more consistent sales across our health and wellness product range.

SOLUTION

What was the scope of their involvement?

BFJ Digital handled a full review and restructure of our Amazon advertising, including campaign setup, keyword targeting, and ongoing optimization. This covered refining existing campaigns, launching new ones, and improving how our products were positioned. They also provided regular reporting and insights, which helped us understand what was working and where budget adjustments were needed.

What is the team composition?

We worked with two teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them because their pricing fit our budget.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We worked together from January–March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started to see more consistent sales coming through our Amazon campaigns, along with better control over ad spending. Over time, there was a noticeable improvement in how efficiently the budget was being used, with less wasted spending on underperforming keywords. Campaigns felt more stable overall, and it was easier to identify what was driving results, which gave us more confidence in scaling certain products.We saw a steady improvement in our ROAS over the first couple of months, along with a reduction in wasted spending from poorly performing keywords. ACOS came down gradually, and overall spending started working harder for us. Sales became more consistent as well, rather than fluctuating as much as before. While it wasn’t a dramatic overnight change, the trend was clearly heading in the right direction.From memory, our ACOS dropped by roughly 15%–20% over the first couple of months, which made a noticeable difference in overall profitability. At the same time, ROAS improved by around 20%. Sales also became more consistent week to week, with fewer spikes and dips compared to before, which made it easier for us to plan inventory and budgets.

How did BFJ Digital perform from a project management standpoint?

Project management was pretty straightforward and easy to follow. Communication was consistent, and we always knew what stage things were at. They delivered tasks on time for the most part and kept things moving without needing much follow-up from our side.Our primary form of communication was virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stood out most was how practical and focused BFJ Digital was. They didn’t overcomplicate things or rely on generic strategies; instead, they worked through what was actually relevant to our products and category.  They also took the time to explain their approach in a way that made sense, which helped us feel more confident in the decisions being made around our campaigns.

Are there any areas they could improve?

At times, it would have been helpful to have a bit more frequent updates during the earlier stages, just to stay closer to how things were progressing. That said, once everything was up and running, communication felt more consistent and clear.

BACKGROUND

Please describe your company and position.

 I am the Art Director of an arts, entertainment & music company 

Describe what your company does in a single sentence.

We are a design company that creates innovative, functional, and visually engaging spaces and experiences, tailored to meet our clients’ unique needs.
 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Enhance User Experience through optimising our website and digital touchpoints to create intuitive, engaging, and design-forward interactions for visitors.
• Elevate Brand Aesthetics with BFJ Digital's web design services to refine our digital presence to reflect a cohesive, professional, and visually compelling brand identity.

SOLUTION

How did you find BFJ Digital?

• Online Search
• Referral
• Clutch Site

Why did you select BFJ Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with BFJ Digital to enhance our digital presence through a comprehensive set of services, including web UI/UX design, conversion optimisation, and branding. The project aimed to elevate our brand identity, improve user experience across our website and digital platforms, and increase conversions from our online audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Enhanced User Engagement: Average session duration increased by 30%, and bounce rates decreased by 20%, reflecting a more intuitive and visually engaging UI/UX design.
Improved Lead Quality: High-value client inquiries and discovery call bookings rose by 40%, demonstrating the effectiveness of strategic branding and conversion-focused design.
Brand Consistency: A cohesive visual identity was established across digital channels, increasing brand recognition and professional perception among prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital’s project management was highly structured, transparent, and easy to collaborate with. They are highly skilled and have expertise in professional UX/UI tools to deliver an exceptional outcome in improving web user experience. They are also consistent in using project dashboards to provide real-time updates, ensuring we always know the status of key deliverables. Every major milestone was met on schedule, and their workflow kept the project moving smoothly from concept through to implementation without delays.

What stood out most was their responsiveness and client-centric approach. Whenever we had questions about UI/UX decisions, branding refinements, or conversion optimisation tactics, they addressed them promptly, with clear, actionable solutions rather than temporary workarounds. Their combination of reliability, communication, and proactive problem-solving made the entire process seamless and stress-free.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about BFJ Digital was their ability to seamlessly blend creativity with strategic execution. They didn’t just deliver visually appealing designs; BFJ's team thought deeply about user experience, conversion optimisation, and brand consistency, ensuring every decision had a measurable impact. Their responsiveness, transparency, and commitment to solving problems in real time made them stand out from other agencies we’ve worked with. It’s rare to find a team that combines high-level design expertise with such practical, results-driven execution.

Are there any areas for improvement or something BFJ Digital could have done differently?

One small area for improvement could be providing slightly more detailed early-stage documentation or project outlines. While everything was clarified quickly once the project began, having a more detailed roadmap upfront might have made the initial stages even smoother.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of an IT and marketing technology company.

Describe what your company does in a single sentence.

We're an IT and marketing technology company providing digital infrastructure, analytics, and growth solutions for B2B clients

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Improve organic visibility for core service pages
• Increase qualified inbound leads through search
• Strengthen long-term SEO foundation (technical + content)

SOLUTION

How did you find BFJ Digital?

• Online Search
• Referral

Why did you select BFJ Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital managed our SEO on an ongoing basis, covering technical audits, keyword strategy, content optimisation, and backlink development.

They started with a full audit of our website, identifying issues related to site structure, indexing, and page performance. From there, they developed a keyword strategy aligned with our core service offerings and created a roadmap for content updates and new page creation.

The engagement included ongoing optimisation of landing pages, blog content, and technical fixes, as well as monthly reporting and performance reviews. Adjustments were made regularly based on ranking movements and search trends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over time, we saw consistent growth in organic traffic and improved rankings for several key service-related keywords. Lead quality from organic channels also improved as targeting became more refined.

SEO became a more reliable acquisition channel compared to previous periods.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They maintained regular communication through monthly check-ins and reporting. Updates were clear, and actions were explained in a way that aligned with business goals rather than just technical metrics.

What was your primary form of communication with BFJ Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to balance technical SEO with content strategy is impressive. It wasn’t just about rankings — it was about driving relevant traffic.

Are there any areas for improvement or something BFJ Digital could have done differently?

SEO takes time, so early results required patience. More upfront expectation setting on timelines could have been helpful.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a Brisbane-based real estate agency focused on helping property owners sell, lease, and manage residential properties while supporting buyers to find suitable homes in the local market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We engaged BFJ Digital to redesign our website to better showcase property listings, improve mobile performance, strengthen our online brand presence, and generate more qualified buyer and seller inquiries through a smoother UX.

SOLUTION

What was the scope of their involvement?

BFJ Digital managed the end-to-end redesign of our website, including planning the new structure, improving the UX for property searches, creating updated design layouts, and optimizing the site for mobile use. The scope also covered listing integration, inquiry form improvements, basic SEO setup, performance optimization, and backend training so our team could manage content and upload properties more efficiently.

BFJ Digital was responsible for the full delivery of the website redesign, including UX planning, visual design, and the frontend and backend development. Their team handled the coding, mobile optimization, and performance improvements, as well as setting up property listing functionality and inquiry forms. They also provided guidance on content structure and basic SEO elements, while our internal team supplied most of the written content and property information.

What is the team composition?

We worked with 6–10 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found BFJ Digital through an online search. We chose them because they were close to my geographic location, and their pricing fit our budget.

What is the status of this engagement?

We worked together from January to March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Following the launch of the new website, we saw an increase in online property inquiries and stronger engagement from mobile users. Page load speeds improved, which reduced bounce rates on listing pages. Our team can now upload and manage properties more efficiently, and we have received positive feedback from clients about the site’s modern look and ease of navigation.

After the new website launch, online property inquiries increased by approximately 25% within the first three months. Bounce rates on key listing pages dropped by around 18%, while average page load speeds improved by close to 35%. These changes helped improve user engagement, particularly from mobile visitors, and made it easier for our team to manage property uploads and updates.

We also tracked improvements in local search visibility and keyword rankings for key property-related terms, which showed steady progress within the first few months after launch. We monitored time spent on listing pages and saw higher engagement levels. In addition, informal client feedback and post-interaction surveys indicated stronger satisfaction with the website’s usability, navigation, and overall presentation.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was organized and transparent, with clear timelines and regular progress updates throughout the redesign. Key milestones were communicated in advance, and most deliverables were completed as scheduled. There were a few minor adjustments along the way, but they managed feedback efficiently and kept the project moving, which helped us launch the new website within our expected timeframe.

We communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stood out most was BFJ Digital’s practical understanding of how real estate websites need to function in a fast-moving market. They focused not just on visual design but also on inquiry flow, mobile usability, and ease of managing listings. Their responsiveness during revisions and ability to explain technical aspects in simple terms made the process smoother for our team.

Are there any areas they could improve?

At times, clearer upfront guidance around content requirements and timelines would have helped us prepare internal materials more efficiently. While communication was generally strong, a more structured schedule for feedback rounds could have streamlined a few revision stages. That said, BFJ Digital’s team remained responsive and worked collaboratively to address any delays or adjustments.

BACKGROUND

Please describe your company and position.

I am the Product Lead of a marketing agency.

Describe what your company does in a single sentence.

Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Assist with website branding

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital delivered an outstanding branding experience from start to finish. Their team took the time to deeply understand our business and translated that into a cohesive, high-impact brand identity that truly reflects our positioning. The process was collaborative, well-structured, and backed by clear communication at every stage. I would highly recommend this service. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall, conversion rates improved after implementing the new branding, supported by clearer positioning and stronger calls to action.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent from start to finish, maintaining a clear, well-structured timeline.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine strategic thinking with high-quality creative execution. They really understood the business and our goals. 

Are there any areas for improvement or something BFJ Digital could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m a partner. We provide legal advice and representation across a range of commercial and business matters, helping clients manage risk, resolve disputes, and make informed decisions with confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish for your legal practice?

We engaged BFJ Digital to strengthen our online presence, generate more qualified B2B inquiries, and implement a more structured digital marketing approach that would support consistent lead flow and better visibility within our target market.

SOLUTION

What was the scope of their involvement?

BFJ Digital supported us with a structured B2B marketing strategy that included reviewing our existing digital presence. Their scope also covered lead generation campaigns, CRM integration to better manage inquiries, marketing automation setup, and ongoing performance reporting. They provided regular strategy check-ins and practical recommendations to help us improve engagement with our target audience over time.BFJ Digital delivered a range of practical outputs for our project, including search and paid campaign setup and structured campaign messaging. They also implemented CRM integration to help track and manage inquiries more effectively, along with marketing automation workflows for follow-ups. We received regular performance reports outlining traffic trends, lead activity, and campaign results, as well as ongoing strategy updates and optimization recommendations based on the data.

How did you come to work with BFJ Digital?

We found them through an online search. Their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked together from January–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The key measurable outcomes were an increase in the number of qualified B2B inquiries and more consistent lead flow over time. We also saw improved engagement from our target audience through paid and search campaigns, along with better tracking of inquiry sources after the CRM integration was implemented. Their reporting made it easier to understand campaign performance, including cost-per-lead trends and conversion improvements. Overall, the marketing activity became more structured and data-driven, which helped us make clearer decisions about where to focus our efforts.We saw a noticeable lift in qualified inquiries over the first few months, with inquiry volumes increasing by roughly 30%–40% compared to our previous baseline. Conversion rates from initial inquiry to booked consultation also improved by around 15% once the campaigns and follow-up workflows were optimized. In addition, cost per qualified lead became more predictable, which helped us better allocate our marketing budget and plan future activity with greater confidence.We tracked several additional performance indicators to understand overall progress. These included engagement levels from campaign activity, lead response times after inquiry capture, and the consistency of monthly lead volume. We also monitored cost per lead and the general return on marketing spend to ensure the investment was delivering value. Over time, the reporting helped us see clearer trends in campaign performance and provided more confidence in how our marketing budget was being used.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was structured and generally reliable. They set clear timelines at the start of each phase and kept us updated on progress through regular check-ins and reporting. Most deliverables were provided on schedule, and when adjustments were needed, they communicated early and explained the reasons. Overall, the process felt organized and collaborative, which made it easier for our team to stay aligned with the marketing activity.

What did you find most impressive about them?

What stood out most was their structured, data-driven approach and willingness to understand the nuances of working within the legal sector. They focused on practical strategies rather than overpromising quick wins, and their ability to connect marketing activity with measurable business outcomes was particularly valuable. The team was also approachable and transparent in their communication, which helped build trust throughout the engagement and made the overall working relationship feel collaborative rather than transactional.

Are there any areas they could improve?

At times, we would have appreciated slightly more frequent updates during the early stages of the campaigns, particularly while waiting to see initial results. While the reporting was clear once things were underway, a bit more upfront guidance on expected timelines and performance benchmarks would have helped set expectations. That said, they were receptive to feedback and adjusted their communication approach as the project progressed.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing head of a multi-location healthcare provider offering general practice, specialist referrals, and preventative health services across Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed help improving patient engagement through automated email and SMS communications. We also wanted to reduce missed appointments through reminder workflows and segment patient messaging based on service types and appointment history.

SOLUTION

What was the scope of their involvement?

BFJ Digital helped us redesign our email and SMS communication strategy for patient engagement. They reviewed our existing systems and developed segmented messaging workflows for appointment reminders, post-visit follow-ups, and preventive care notifications.The team also created email templates, built automation sequences, and integrated messaging into our existing CRM workflows. Over the engagement, they continued testing messaging frequency, subject lines, and segmentation rules to improve response rates. We received monthly performance reports and ongoing recommendations for optimization.

What is the team composition?

We worked with 3–4 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through a referral. We chose them because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We spent around $20,000–$50,000.

What is the status of this engagement?

We worked together from February 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After implementing the automated messaging flows, appointment confirmations improved, and missed appointments declined. Email open rates and click engagement also increased compared to our previous manual campaigns. The communication process is now far more structured and scalable. Appointment confirmations increased by approximately 35%–40% after implementing the automated reminder flows. Missed appointments declined by roughly 20%–25%, largely due to the SMS reminder sequence sent 24 hours and 2 hours before appointments.Email engagement also improved, with open rates increasing from around 22% to 38% and click-through rates improving by about 15%–18% after segmentation and campaign optimization.We tracked patient feedback through post-appointment surveys and internal support logs. Patients responded positively to the automated reminders, especially the SMS notifications sent before appointments. Many mentioned that the reminders made it easier to keep track of their schedules and reduced the chances of missing appointments.Internally, our front desk team also reported fewer manual reminder calls and fewer last-minute cancellations. Overall patient communication became more organized and convenient for both staff and patients.

How did BFJ Digital perform from a project management standpoint?

Communication was consistent with scheduled check-ins and performance updates. The team responded quickly to adjustments and generally delivered work within the agreed timeline.

What did you find most impressive about them?

BFJ Digital's ability to adapt marketing automation for healthcare compliance and patient communication standards was particularly valuable.

Are there any areas they could improve?

Occasionally, we would have liked more interim reporting between scheduled updates, though the team was responsive whenever we asked for additional insights.

BACKGROUND

Introduce your business and what you do there.

I'm the director of a custom home builder based in Wollongong. We design and construct tailored residential homes that suit each client's lifestyle, budget, and the unique characteristics of their site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed to conduct a digital marketing audit to understand how our business could attract more qualified inquiries online. As a custom home builder without an established website, we wanted guidance on the best digital strategy, including how to structure our future website, improve visibility in search, and generate consistent leads from people looking to build in the Wollongong area.

SOLUTION

What was the scope of their involvement?

BFJ Digital carried out a comprehensive digital marketing audit to assess how our business could improve its online presence and generate inquiries. This included reviewing our current marketing activity, analyzing the Wollongong market and competitors, and identifying the best channels for reaching people planning to build a custom home.They also provided clear recommendations for our future website, SEO opportunities, and lead generation strategy. The main deliverables included a detailed audit report, insights into our digital positioning, and a practical roadmap outlining the next steps for building a stronger online marketing foundation.

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search and chose them because they offered good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together in February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the project focused on a digital marketing audit, the main outcome was a clearer understanding of where our opportunities are online and how to approach digital marketing moving forward. BFJ Digital identified key gaps in our current approach and provided a structured strategy for launching our website, improving search visibility, and generating inquiries in the Wollongong area.The audit gave us a practical roadmap for our digital presence, including priorities for SEO, website structure, and lead generation channels, which has helped us move forward with much more confidence in how we invest in marketing.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital managed the project in a clear and organized way. They communicated the process upfront, kept us informed at each stage of the audit, and delivered the final report within the timeframe they initially outlined. Throughout the project, they were responsive to questions and open to discussing our business goals, which made the whole process straightforward and easy to follow.

What did you find most impressive about them?

What stood out most was how focused the audit was on real business outcomes rather than just marketing metrics. BFJ Digital took the time to understand how our custom home building business operates and the type of clients we want to attract in the Wollongong area.Their recommendations were practical and tailored to our stage of growth, especially as we are still developing our online presence. Instead of generic advice, they provided a clear strategy that we can realistically implement as we build out our website and marketing channels.

Are there any areas they could improve?

The process was very positive. The only thing that might have been helpful was spending a bit more time walking through some of the technical recommendations in the audit, simply because we're not from a marketing background. That said, the team was always open to questions and explained things clearly when we asked, so it didn't create any real issues for us.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a professional services firm.

Describe what your company does in a single sentence.

We're a mid-sized professional services firm providing strategic consulting, compliance advisory, and business transformation support to enterprise and growth-stage clients across Australia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Expand digital reach beyond paid search and social by targeting high-intent B2B audiences through programmatic display and retargeting.
• Improve lead quality by refining audience segmentation and reducing spend on low-converting traffic sources.
• Increase brand visibility within priority industries and geographic markets while maintaining efficient cost per lead.

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital was engaged to plan, launch, and manage our programmatic advertising strategy as an extension of our existing paid media mix.

The work began with audience research and segmentation across key professional service verticals. Their team mapped out ideal client profiles and built targeted audience pools using third-party data and retargeting layers.

They handled full DSP setup, media buying strategy, bid management, and placement testing. This included display campaigns focused on brand visibility, mid-funnel engagement campaigns, and retargeting initiatives designed to bring back higher-intent users.

Creative testing was also part of the scope. Multiple ad variations were developed and rotated to assess performance across industries and geographic markets. Ongoing optimisation included adjusting frequency caps, refining audience exclusions, and reallocating spend toward higher-performing segments.

We received structured monthly reporting, performance reviews, and strategic recommendations based on campaign data. The engagement became iterative rather than static, with continuous refinement throughout the campaign lifecycle.

The deliverables included active programmatic campaigns across selected DSP platforms, audience targeting frameworks, creative performance analysis, and performance reporting tied to lead quality and conversion metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We engaged BFJ Digital to manage our programmatic advertising after plateauing with search and social campaigns.

Their team helped us identify more refined audience segments within our professional services niche and structured campaigns across multiple DSP placements. They also supported creative testing and retargeting strategies that aligned with our longer B2B sales cycle.

Within the first quarter, we saw improved reach in priority markets and a measurable lift in qualified traffic. Cost per lead decreased modestly, but lead quality improved significantly.

Project management was organised, reporting was clear, and optimisation discussions were practical rather than overly technical.

Overall, a capable team that understands both targeting and performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had clear onboarding steps at the beginning, including campaign timelines, audience mapping, and expected milestones.

Communication was consistent through scheduled check-ins and performance reviews. Reporting was delivered on time, and insights were explained in a practical way rather than just presenting raw numbers.

When adjustments were needed — whether budget shifts, creative tweaks, or targeting refinements — the team responded quickly and implemented changes without unnecessary delays.

Overall, it felt organised and proactive. We weren’t left wondering what was happening with the campaigns.

What was your primary form of communication with BFJ Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to simplify something that initially felt quite complex.

Programmatic can easily become technical and overwhelming, but BFJ translated the strategy into clear business impact. They weren’t just talking about impressions and reach — they tied everything back to audience quality and pipeline value.

Their attention to segmentation was also impressive. Instead of broad targeting, they built layered audiences that aligned closely with our professional services niche.

Are there any areas for improvement or something BFJ Digital could have done differently?

Nothing significant. Some initial optimisation periods required patience, but overall the engagement ran smoothly.