BFJ Digital

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of an IT solutions company. We provide tailored IT solutions and support services that help businesses improve efficiency, security, and day-to-day operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We engaged BFJ Digital to help improve our CRM processes, streamline sales workflows, and build a more efficient system that could better support customer management and future growth.

SOLUTION

What was the scope of their involvement?

BFJ Digital has managed the planning, development, and implementation of our CRM solution, including workflow automation, custom configuration, data structure improvements, reporting dashboards, and guidance to ensure the system aligned with our sales and operational processes. They’ve worked with Salesforce and helped deliver customized workflows, lead and opportunity management improvements, reporting dashboards, automation features, and a cleaner system structure that better suited our day-to-day processes.

What is the team composition?

We’ve worked with two teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them because they were close to my geographic location and offered good value for the cost.ry

What is the status of this engagement?

The engagement lasted from February–April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BFJ Digital has delivered clearer pipeline visibility, faster internal processes, improved reporting accuracy, and reduced manual admin tasks. Our team has been able to manage leads and customer activity more efficiently, which has created a stronger foundation for ongoing growth. We’ve seen a noticeable reduction in manual administration time of around 30%, reporting accuracy has improved significantly due to cleaner data capture, and our team has been able to manage a higher volume of leads and opportunities without increasing workload. Response times on internal sales updates have also become much faster. Before the project, lead updates and internal follow-up tasks could take a day or more to process. After implementation, most updates have been completed the same day, often within a few hours. We also estimate the team could comfortably manage around 20%–25% more active leads due to improved automation and visibility.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital has managed the project professionally and kept communication clear from start to finish. Milestones have been well organized, updates have been consistent, and any questions have been handled promptly. They’ve delivered key stages on time and remained flexible whenever adjustments have been needed during the rollout. We’ve communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What has stood out most is their ability to understand both the technical side of the project and the practical day-to-day needs of the business. They haven’t offered a generic solution. Instead, they’ve tailored the CRM setup to how our team actually works and communicated everything in a clear, straightforward way.

Are there any areas they could improve?

Overall, the project has been handled very well. BFJ Digital has been responsive and provided support whenever it’s been needed.

BACKGROUND

Introduce your business and what you do there.

I'm the director of a consumer products and services company. We buy and supply gold products, working with both individual sellers and commercial clients across Melbourne.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We engaged BFJ Digital to refine our branding so it better reflected the professionalism, trust, and credibility required in the gold buying and supply industry.

SOLUTION

What was the scope of their involvement?

BFJ Digital handled a full branding refresh, including logo design, brand identity development, and visual guidelines, along with refining how our business is presented across digital channels to ensure a more consistent and professional look. They also supported us with branded marketing materials, helping create consistent templates and assets we could use across client communications and promotional content.

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them on Clutch and chose them because of their high ratings.

What is the status of this engagement?

We worked together in February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a noticeable improvement in how our brand is perceived, with clients commenting on the more professional and consistent look, which has helped build greater trust and confidence in our services. We also noticed a 15%–20% increase in client inquiries and more consistent engagement, particularly from new clients who mentioned the improved look and clarity of our branding as a factor in reaching out.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital's project management was well-organized and easy to follow. They generally delivered on time, and when there were any delays, they communicated clearly and kept things moving without any issues. We primarily communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stood out most was BFJ Digital's ability to understand our industry and translate that into a brand that feels credible and aligned with how we operate, rather than something overly generic or design-focused without context.

Are there any areas they could improve?

At times, a bit more upfront clarity on timelines for certain stages would have helped, but overall, the process was smooth, and any delays were communicated well.

BACKGROUND

Please describe your company and position.

I am the Marketing Head

Describe what your company does in a single sentence.

Provides residential and in-home care solutions, focusing on patient wellbeing and family support across multiple locations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Improve patient and family communication touchpoints
• Streamline digital experience across website and enquiries
• Increase engagement and satisfaction across channels

SOLUTION

How did you find BFJ Digital?

• Online Search
• Referral

Why did you select BFJ Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital supported us in improving our overall customer experience across digital touchpoints. This included reviewing our website journey, enquiry process, and communication flow. They identified gaps in how users interacted with our site and implemented improvements to navigation, content clarity, and enquiry forms. They also advised on messaging to make information easier for families to understand, especially during the decision-making process. The work was ongoing, with continuous refinements based on user behaviour and feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an increase in enquiry completions and longer time spent on key pages. Internally, our team also noticed fewer incomplete enquiries and clearer communication from prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Structured but flexible. Regular updates, quick responses, and clear direction on next steps.

What was your primary form of communication with BFJ Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to simplify complex service information into something easier for users to understand is impressive.

Are there any areas for improvement or something BFJ Digital could have done differently?

Some changes required testing before seeing results, so early phases took a bit of time to stabilise.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a home services company. We supply and install water tanks for residential and commercial properties, helping customers manage water storage efficiently.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We engaged BFJ Digital to improve our social media presence, generate more local inquiries, and build stronger awareness of our water tank supply and installation services.

SOLUTION

What was the scope of their involvement?

BFJ Digital manages our social media, including content planning, regular posting, and campaign support. They also help with ad setup, basic reporting, and keeping everything consistent across our platforms so we can focus on day-to-day jobs.They manage our Facebook and Instagram accounts, focusing on a mix of project showcases, educational posts about water tank solutions, and targeted local campaigns to drive inquiries. They also run a few ad campaigns to promote seasonal demand and special offers.

What is the team composition?

We work with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them on Clutch. We chose them because of their high ratings and good value for cost.

What is the status of this engagement?

We started working with them in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After working with BFJ Digital, we've seen a steady lift in inquiries coming through social media, along with better engagement on our posts. Over time, it has also helped build more consistent visibility locally, which has made a noticeable difference in incoming jobs.We've seen inquiries from social media increase by roughly 30%–40% over a few months. Engagement on posts has also improved, with likes, comments, and messages noticeably picking up compared to what we were getting before.We've also noticed an increase in booked jobs that line up with the rise in inquiries. While it's hard to attribute every sale directly, there's been a clear uptick in confirmed work coming through social media leads.

How did BFJ Digital perform from a project management standpoint?

They've been easy to work with from a project management point of view. They keep things organized, communicate clearly, and deliver content and campaigns on time without us having to chase anything.We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stands out about BFJ Digital is how well they understand our industry. They don't just post generic content. Everything feels relevant to what we actually do, and they keep things simple and practical, which makes it easy for us to stay involved.

Are there any areas they could improve?

There's nothing major that stands out. At the start, it took a little time to get aligned on the tone and types of content, but once that was sorted, things ran smoothly and consistently.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of The Health Pack, a retail company. We sell a range of health and wellness products on Amazon, focusing on quality, consistency, and products that fit into everyday routines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed help improving the performance of our Amazon ads, reducing wasted spending, and creating a more structured strategy that would lead to more consistent sales across our health and wellness product range.

SOLUTION

What was the scope of their involvement?

BFJ Digital handled a full review and restructure of our Amazon advertising, including campaign setup, keyword targeting, and ongoing optimization. This covered refining existing campaigns, launching new ones, and improving how our products were positioned. They also provided regular reporting and insights, which helped us understand what was working and where budget adjustments were needed.

What is the team composition?

We worked with two teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them because their pricing fit our budget.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We worked together from January–March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started to see more consistent sales coming through our Amazon campaigns, along with better control over ad spending. Over time, there was a noticeable improvement in how efficiently the budget was being used, with less wasted spending on underperforming keywords. Campaigns felt more stable overall, and it was easier to identify what was driving results, which gave us more confidence in scaling certain products.We saw a steady improvement in our ROAS over the first couple of months, along with a reduction in wasted spending from poorly performing keywords. ACOS came down gradually, and overall spending started working harder for us. Sales became more consistent as well, rather than fluctuating as much as before. While it wasn’t a dramatic overnight change, the trend was clearly heading in the right direction.From memory, our ACOS dropped by roughly 15%–20% over the first couple of months, which made a noticeable difference in overall profitability. At the same time, ROAS improved by around 20%. Sales also became more consistent week to week, with fewer spikes and dips compared to before, which made it easier for us to plan inventory and budgets.

How did BFJ Digital perform from a project management standpoint?

Project management was pretty straightforward and easy to follow. Communication was consistent, and we always knew what stage things were at. They delivered tasks on time for the most part and kept things moving without needing much follow-up from our side.Our primary form of communication was virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stood out most was how practical and focused BFJ Digital was. They didn’t overcomplicate things or rely on generic strategies; instead, they worked through what was actually relevant to our products and category.  They also took the time to explain their approach in a way that made sense, which helped us feel more confident in the decisions being made around our campaigns.

Are there any areas they could improve?

At times, it would have been helpful to have a bit more frequent updates during the earlier stages, just to stay closer to how things were progressing. That said, once everything was up and running, communication felt more consistent and clear.

BACKGROUND

Please describe your company and position.

 I am the Art Director of an arts, entertainment & music company 

Describe what your company does in a single sentence.

We are a design company that creates innovative, functional, and visually engaging spaces and experiences, tailored to meet our clients’ unique needs.
 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Enhance User Experience through optimising our website and digital touchpoints to create intuitive, engaging, and design-forward interactions for visitors.
• Elevate Brand Aesthetics with BFJ Digital's web design services to refine our digital presence to reflect a cohesive, professional, and visually compelling brand identity.

SOLUTION

How did you find BFJ Digital?

• Online Search
• Referral
• Clutch Site

Why did you select BFJ Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with BFJ Digital to enhance our digital presence through a comprehensive set of services, including web UI/UX design, conversion optimisation, and branding. The project aimed to elevate our brand identity, improve user experience across our website and digital platforms, and increase conversions from our online audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Enhanced User Engagement: Average session duration increased by 30%, and bounce rates decreased by 20%, reflecting a more intuitive and visually engaging UI/UX design.
Improved Lead Quality: High-value client inquiries and discovery call bookings rose by 40%, demonstrating the effectiveness of strategic branding and conversion-focused design.
Brand Consistency: A cohesive visual identity was established across digital channels, increasing brand recognition and professional perception among prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital’s project management was highly structured, transparent, and easy to collaborate with. They are highly skilled and have expertise in professional UX/UI tools to deliver an exceptional outcome in improving web user experience. They are also consistent in using project dashboards to provide real-time updates, ensuring we always know the status of key deliverables. Every major milestone was met on schedule, and their workflow kept the project moving smoothly from concept through to implementation without delays.

What stood out most was their responsiveness and client-centric approach. Whenever we had questions about UI/UX decisions, branding refinements, or conversion optimisation tactics, they addressed them promptly, with clear, actionable solutions rather than temporary workarounds. Their combination of reliability, communication, and proactive problem-solving made the entire process seamless and stress-free.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about BFJ Digital was their ability to seamlessly blend creativity with strategic execution. They didn’t just deliver visually appealing designs; BFJ's team thought deeply about user experience, conversion optimisation, and brand consistency, ensuring every decision had a measurable impact. Their responsiveness, transparency, and commitment to solving problems in real time made them stand out from other agencies we’ve worked with. It’s rare to find a team that combines high-level design expertise with such practical, results-driven execution.

Are there any areas for improvement or something BFJ Digital could have done differently?

One small area for improvement could be providing slightly more detailed early-stage documentation or project outlines. While everything was clarified quickly once the project began, having a more detailed roadmap upfront might have made the initial stages even smoother.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of an IT and marketing technology company.

Describe what your company does in a single sentence.

We're an IT and marketing technology company providing digital infrastructure, analytics, and growth solutions for B2B clients

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Improve organic visibility for core service pages
• Increase qualified inbound leads through search
• Strengthen long-term SEO foundation (technical + content)

SOLUTION

How did you find BFJ Digital?

• Online Search
• Referral

Why did you select BFJ Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital managed our SEO on an ongoing basis, covering technical audits, keyword strategy, content optimisation, and backlink development.

They started with a full audit of our website, identifying issues related to site structure, indexing, and page performance. From there, they developed a keyword strategy aligned with our core service offerings and created a roadmap for content updates and new page creation.

The engagement included ongoing optimisation of landing pages, blog content, and technical fixes, as well as monthly reporting and performance reviews. Adjustments were made regularly based on ranking movements and search trends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over time, we saw consistent growth in organic traffic and improved rankings for several key service-related keywords. Lead quality from organic channels also improved as targeting became more refined.

SEO became a more reliable acquisition channel compared to previous periods.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They maintained regular communication through monthly check-ins and reporting. Updates were clear, and actions were explained in a way that aligned with business goals rather than just technical metrics.

What was your primary form of communication with BFJ Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to balance technical SEO with content strategy is impressive. It wasn’t just about rankings — it was about driving relevant traffic.

Are there any areas for improvement or something BFJ Digital could have done differently?

SEO takes time, so early results required patience. More upfront expectation setting on timelines could have been helpful.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a Brisbane-based real estate agency focused on helping property owners sell, lease, and manage residential properties while supporting buyers to find suitable homes in the local market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We engaged BFJ Digital to redesign our website to better showcase property listings, improve mobile performance, strengthen our online brand presence, and generate more qualified buyer and seller inquiries through a smoother UX.

SOLUTION

What was the scope of their involvement?

BFJ Digital managed the end-to-end redesign of our website, including planning the new structure, improving the UX for property searches, creating updated design layouts, and optimizing the site for mobile use. The scope also covered listing integration, inquiry form improvements, basic SEO setup, performance optimization, and backend training so our team could manage content and upload properties more efficiently.

BFJ Digital was responsible for the full delivery of the website redesign, including UX planning, visual design, and the frontend and backend development. Their team handled the coding, mobile optimization, and performance improvements, as well as setting up property listing functionality and inquiry forms. They also provided guidance on content structure and basic SEO elements, while our internal team supplied most of the written content and property information.

What is the team composition?

We worked with 6–10 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found BFJ Digital through an online search. We chose them because they were close to my geographic location, and their pricing fit our budget.

What is the status of this engagement?

We worked together from January to March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Following the launch of the new website, we saw an increase in online property inquiries and stronger engagement from mobile users. Page load speeds improved, which reduced bounce rates on listing pages. Our team can now upload and manage properties more efficiently, and we have received positive feedback from clients about the site’s modern look and ease of navigation.

After the new website launch, online property inquiries increased by approximately 25% within the first three months. Bounce rates on key listing pages dropped by around 18%, while average page load speeds improved by close to 35%. These changes helped improve user engagement, particularly from mobile visitors, and made it easier for our team to manage property uploads and updates.

We also tracked improvements in local search visibility and keyword rankings for key property-related terms, which showed steady progress within the first few months after launch. We monitored time spent on listing pages and saw higher engagement levels. In addition, informal client feedback and post-interaction surveys indicated stronger satisfaction with the website’s usability, navigation, and overall presentation.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was organized and transparent, with clear timelines and regular progress updates throughout the redesign. Key milestones were communicated in advance, and most deliverables were completed as scheduled. There were a few minor adjustments along the way, but they managed feedback efficiently and kept the project moving, which helped us launch the new website within our expected timeframe.

We communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stood out most was BFJ Digital’s practical understanding of how real estate websites need to function in a fast-moving market. They focused not just on visual design but also on inquiry flow, mobile usability, and ease of managing listings. Their responsiveness during revisions and ability to explain technical aspects in simple terms made the process smoother for our team.

Are there any areas they could improve?

At times, clearer upfront guidance around content requirements and timelines would have helped us prepare internal materials more efficiently. While communication was generally strong, a more structured schedule for feedback rounds could have streamlined a few revision stages. That said, BFJ Digital’s team remained responsive and worked collaboratively to address any delays or adjustments.

BACKGROUND

Please describe your company and position.

I am the Product Lead of a marketing agency.

Describe what your company does in a single sentence.

Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Assist with website branding

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital delivered an outstanding branding experience from start to finish. Their team took the time to deeply understand our business and translated that into a cohesive, high-impact brand identity that truly reflects our positioning. The process was collaborative, well-structured, and backed by clear communication at every stage. I would highly recommend this service. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall, conversion rates improved after implementing the new branding, supported by clearer positioning and stronger calls to action.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent from start to finish, maintaining a clear, well-structured timeline.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine strategic thinking with high-quality creative execution. They really understood the business and our goals. 

Are there any areas for improvement or something BFJ Digital could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m a partner. We provide legal advice and representation across a range of commercial and business matters, helping clients manage risk, resolve disputes, and make informed decisions with confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish for your legal practice?

We engaged BFJ Digital to strengthen our online presence, generate more qualified B2B inquiries, and implement a more structured digital marketing approach that would support consistent lead flow and better visibility within our target market.

SOLUTION

What was the scope of their involvement?

BFJ Digital supported us with a structured B2B marketing strategy that included reviewing our existing digital presence. Their scope also covered lead generation campaigns, CRM integration to better manage inquiries, marketing automation setup, and ongoing performance reporting. They provided regular strategy check-ins and practical recommendations to help us improve engagement with our target audience over time.BFJ Digital delivered a range of practical outputs for our project, including search and paid campaign setup and structured campaign messaging. They also implemented CRM integration to help track and manage inquiries more effectively, along with marketing automation workflows for follow-ups. We received regular performance reports outlining traffic trends, lead activity, and campaign results, as well as ongoing strategy updates and optimization recommendations based on the data.

How did you come to work with BFJ Digital?

We found them through an online search. Their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked together from January–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The key measurable outcomes were an increase in the number of qualified B2B inquiries and more consistent lead flow over time. We also saw improved engagement from our target audience through paid and search campaigns, along with better tracking of inquiry sources after the CRM integration was implemented. Their reporting made it easier to understand campaign performance, including cost-per-lead trends and conversion improvements. Overall, the marketing activity became more structured and data-driven, which helped us make clearer decisions about where to focus our efforts.We saw a noticeable lift in qualified inquiries over the first few months, with inquiry volumes increasing by roughly 30%–40% compared to our previous baseline. Conversion rates from initial inquiry to booked consultation also improved by around 15% once the campaigns and follow-up workflows were optimized. In addition, cost per qualified lead became more predictable, which helped us better allocate our marketing budget and plan future activity with greater confidence.We tracked several additional performance indicators to understand overall progress. These included engagement levels from campaign activity, lead response times after inquiry capture, and the consistency of monthly lead volume. We also monitored cost per lead and the general return on marketing spend to ensure the investment was delivering value. Over time, the reporting helped us see clearer trends in campaign performance and provided more confidence in how our marketing budget was being used.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was structured and generally reliable. They set clear timelines at the start of each phase and kept us updated on progress through regular check-ins and reporting. Most deliverables were provided on schedule, and when adjustments were needed, they communicated early and explained the reasons. Overall, the process felt organized and collaborative, which made it easier for our team to stay aligned with the marketing activity.

What did you find most impressive about them?

What stood out most was their structured, data-driven approach and willingness to understand the nuances of working within the legal sector. They focused on practical strategies rather than overpromising quick wins, and their ability to connect marketing activity with measurable business outcomes was particularly valuable. The team was also approachable and transparent in their communication, which helped build trust throughout the engagement and made the overall working relationship feel collaborative rather than transactional.

Are there any areas they could improve?

At times, we would have appreciated slightly more frequent updates during the early stages of the campaigns, particularly while waiting to see initial results. While the reporting was clear once things were underway, a bit more upfront guidance on expected timelines and performance benchmarks would have helped set expectations. That said, they were receptive to feedback and adjusted their communication approach as the project progressed.