BFJ Digital

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Assistant of Canty Digital

Describe what your company does in a single sentence.

We are a digital marketing agency specialising in search engine optimisation, helping businesses improve their online visibility and drive organic growth.
 
 
 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Expand digital reach beyond paid search and social by targeting high-intent B2B audiences
• Increase brand visibility within priority industries via Google Ads Services

SOLUTION

How did you find BFJ Digital?

• Online Search
• Clutch Site

Why did you select BFJ Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our scope of work focuses on improving our clients’ online visibility and performance through strategic search engine optimisation and paid search campaigns. 

Key deliverables include a comprehensive SEO audit and strategy roadmap, keyword research and targeting plan, on-page and technical SEO implementation, content optimisation, and recommendations and Google Ads (PPC) campaign setup and management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were clear, as we've seen a major 36% boost in overall conversion rate thanks to a more seamless user experience and stronger Google Ads strategy. At the same time, we also achieved 45% increase in discovery calls from high-value prospects, highlighting a major improvement in lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital’s project management was exceptionally structured and transparent, leveraging tools like Slack to provide real-time updates. They consistently met every key milestone, ensuring our rebrand launched on schedule without any technical issues. The designed Google Ads strategy and management have brought our company a big reach and improvement in visibility.

What truly & impressively stood out was their responsiveness; whenever we requested a specific branding adjustment or had a question about lead tracking, they addressed it the same business day with a clear, effective solution, never offering a temporary workaround. Partnering with BFJ Digital was a smooth working experience that we were looking for in a digital marketing agency. 

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about working with BFJ Digital was the combination of their technical expertise and client-focused responsiveness, exceptionally perfect in both of those fields. Not only did they execute a highly complex rebrand flawlessly, but they also maintained clear, transparent communication throughout the entire process. Their ability to address questions or requests the same day, always with thoughtful, effective solutions, sets them apart from other agencies we’ve worked with. It wasn’t just their skills; it was their commitment to making the project seamless and stress-free for the client.

Are there any areas for improvement or something BFJ Digital could have done differently?

The only minor drawback was the level of detail in initial proposals, it took a little extra time to refine our specifications. Once clarified, though, the project proceeded smoothly and efficiently.

BACKGROUND

Please describe your company and position.

I am the Manager of Canty Digital

Describe what your company does in a single sentence.

We specialise in transforming high-potential businesses into market leaders. We don’t just offer advice; we partner with founders and executives to bridge the gap between where they are and where they want to be.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Increase Brand Awarness
• Maximise Client Data Efficiently

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

High ratings

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Strategy & Identity: Understood our brand vision and aligned it with our business goals to move beyond "vanity metrics." 
• Graphic Design: Creating high-quality visual assets that aligned with our brand colours and look.
• Conversion Rate Optimization: Used A/B testing and data-driven adjustments to ensure more visitors become paying coaching clients.
• Web Design: Help imrpove our wordpress website to be high-performance and mobile-responsive, focusing, on user journey and lead generation.
• HubSpot & CRM Implementation: They helped set up CRMs like HubSpot to automate lead nurturing. To ensures that when someone clicks your brand, they are automatically followed up with, directly increasing your conversion rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most measurable outcome was a 25% increase in our site-wide conversion rate, directly resulting from the more cohesive branding and streamlined UX. We also saw a significant improvement in lead quality, with a 40% rise in discovery call bookings from our target high-value clients. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital’s project management was highly structured and transparent, utilizing tools like  Slack to keep us updated in real-time. They consistently hit every major milestone on time, ensuring our rebrand launched exactly as scheduled without any technical hiccups.

What stood out most was their responsiveness; whenever we had a specific branding tweak or a question about lead tracking, they addressed it within the same business day with a clear solution rather than just a workaround.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Most agencies give you either a pretty website or a complex spreadsheet, but they delivered both—a premium brand identity that was mathematically optimized to convert.

The team understood how our branding impacted our CRM and overall sales velocity. It felt less like hiring a vendor and more like adding a highly technical growth department to our coaching firm.

Are there any areas for improvement or something BFJ Digital could have done differently?

The only minor challenge was their initial onboarding timeline; because they are in high demand, it took a week longer than expected to kick off. However, once the project started, their speed and communication more than made up for the wait.

BACKGROUND

Please describe your company and position.

I am the SEO Specialist of an advertising & marketing company 

Describe what your company does in a single sentence.

We deliver high-quality, precision printing solutions for businesses and individuals, transforming ideas into standout results with craftsmanship and care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Implement and optimise HubSpot CRM for marketing and sales
• Automate lead nurturing and reporting workflows
• Train the team to use HubSpot effectively

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital delivered a comprehensive HubSpot implementation and optimisation project tailored to our business needs. Their team began by conducting an in-depth review of our existing marketing and sales processes to identify inefficiencies and opportunities for automation. They then managed the full HubSpot setup, including CRM configuration, contact segmentation, and integration with our existing digital platforms to ensure seamless data flow.

The project also included the creation of custom marketing automation workflows, lead scoring systems, and email nurturing sequences designed to improve conversion rates and strengthen customer engagement. BFJ Digital provided detailed dashboard reporting to track campaign performance and ROI, giving our team better visibility over results.

A key part of the scope was hands-on training for our staff. The team at BFJ Digital ran interactive workshops and provided documentation to ensure our marketing and sales teams could confidently use HubSpot’s tools and maintain best practices.

The key deliverables included a fully configured HubSpot CRM, automated marketing workflows, integrated reporting dashboards, and a trained internal team ready to manage the platform independently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements across our marketing and sales operations. Lead response times decreased significantly due to the automated workflows, while customer engagement increased through personalised email sequences and better segmentation. We achieved clearer visibility of campaign performance with HubSpot’s reporting dashboards, allowing our team to make data-driven decisions and allocate budgets more effectively. Our conversion rates improved, pipeline tracking became more accurate, and internal communication between marketing and sales teams strengthened. Overall, the transformation led to higher efficiency, stronger lead quality, and improved ROI on our digital activities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital demonstrated excellent project management throughout the engagement. Their team maintained clear communication from start to finish, providing regular updates and progress reports at every stage. All milestones were met on schedule, and any adjustments to timelines were discussed transparently. They used structured workflows and collaborative tools that kept everyone aligned and ensured no details were overlooked. When we raised questions or needed additional support, they responded quickly and proactively, often going beyond the initial scope to ensure we achieved the best outcome. Overall, their professionalism, responsiveness, and commitment to timely delivery made the process smooth and highly efficient.

What was your primary form of communication with BFJ Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about BFJ Digital was their depth of expertise and genuine commitment to understanding our business. They didn’t just implement HubSpot, they took the time to align the platform with our goals, ensuring every feature served a clear purpose. Their ability to simplify complex digital processes and communicate technical concepts in plain language made the experience seamless for our entire team. The level of strategic thinking, attention to detail, and hands-on support throughout the project was truly impressive. It’s rare to find a partner who combines technical excellence with such a collaborative and down-to-earth approach.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall, our experience with BFJ Digital was extremely positive. If there’s one area for improvement, it would be to provide more ongoing check-ins after project completion to ensure we continue using the platform to its full potential. A structured post-implementation review or follow-up optimisation session would have been valuable as our team adapted to the new system. That said, their willingness to offer support whenever needed and their proactive communication made the entire process smooth and successful.

BACKGROUND

Please describe your company and position.

I am the Senior Manager Talent of a real estate company

Describe what your company does in a single sentence.

Real Estate

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• We engaged BFJ Digital to establish a polished online presence, successfully market our real estate listings, and offer a user-friendly platform so that potential customers could learn more about our offerings.

SOLUTION

How did you find BFJ Digital?

• Online Search
• Clutch Site

Why did you select BFJ Digital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Targeted landing pages for certain properties, an interactive property listings gateway, and our corporate website were all designed and developed by BFJ Digital.  Integrated maps and photo galleries, a completely responsive website, a property search and filter feature, virtual tour assistance, and landing pages for special offers or new projects were among the main achievements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Faster property searches, more queries from prospective customers, and a fully functional website were the outcomes of the project.  A greater online presence and increased customer interest were indicated by the noticeable increase in traffic to the property listings and the longer time spent by users perusing properties.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital handled the project well, hitting all deadlines and providing us with updates at every turn.  They promptly addressed our needs, gave us clear instructions throughout the development process, and responded to our requests promptly.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The crew at BFJ Digital is highly personable and a pleasure to deal with, which is what I found most impressed.  They significantly improved our online visibility, and I heartily endorse them to anyone searching for a trustworthy digital marketing firm.

Are there any areas for improvement or something BFJ Digital could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the Managing Director of a website design agency.

Describe what your company does in a single sentence.

Web design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Automation
• Hubspot configuration
• Hubspot integration

SOLUTION

How did you find BFJ Digital?

• Online Search
• Clutch Site

Why did you select BFJ Digital over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital offered an audit to help our businesses optimise our HubSpot setup across CRM, Marketing, Sales, and Service Hubs. The audit included a review of the CRM structure, marketing automation, workflows, email setup, integrations, reporting, and user permissions. We received a clear summary of findings, best-practice recommendations, and a list of quick wins to improve performance and streamline our processes. We also had a strategy call to walk through the results and next steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased CRM efficiency with a reduction in duplicate contacts and unused properties
• Email engagement improved, with an increase in open rates and higher click-through rates after optimising segmentation and automation
• Lead conversion rate rose by 15%+ through better lead nurturing workflows and clearer lifecycle stage definitions
• Sales team saving 5+ hours per week through automation of repetitive tasks and improved pipeline visibility
   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at BFJ Digital demonstrated strong project management throughout the process. They delivered key items on time, maintained clear communication, and adapted quickly to our evolving needs. Any questions or requests were met with a quick, helpful responses, and they kept us updated at each stage of the audit. Their approach was proactive and very flexible, which made the experience easy to manage.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about BFJ Digital was their combination of technical expertise & real care for our outcomes. They didn’t just deliver a generic audit, they took the time to understand our business and tailor their recommendations

Their expertise in HubSpot and ability to translate complex systems into clear, actionable improvements made a real impact.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall, our experience with BFJ Digital was very positive

BACKGROUND

Introduce your business and what you do there.

I'm the director of a consumer products and services company. We buy and supply gold products, working with both individual sellers and commercial clients across Melbourne.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We engaged BFJ Digital to refine our branding so it better reflected the professionalism, trust, and credibility required in the gold buying and supply industry.

SOLUTION

What was the scope of their involvement?

BFJ Digital handled a full branding refresh, including logo design, brand identity development, and visual guidelines, along with refining how our business is presented across digital channels to ensure a more consistent and professional look. They also supported us with branded marketing materials, helping create consistent templates and assets we could use across client communications and promotional content.

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them on Clutch and chose them because of their high ratings.

What is the status of this engagement?

We worked together in February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a noticeable improvement in how our brand is perceived, with clients commenting on the more professional and consistent look, which has helped build greater trust and confidence in our services. We also noticed a 15%–20% increase in client inquiries and more consistent engagement, particularly from new clients who mentioned the improved look and clarity of our branding as a factor in reaching out.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital's project management was well-organized and easy to follow. They generally delivered on time, and when there were any delays, they communicated clearly and kept things moving without any issues. We primarily communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stood out most was BFJ Digital's ability to understand our industry and translate that into a brand that feels credible and aligned with how we operate, rather than something overly generic or design-focused without context.

Are there any areas they could improve?

At times, a bit more upfront clarity on timelines for certain stages would have helped, but overall, the process was smooth, and any delays were communicated well.

BACKGROUND

Please describe your company and position.

I am the Marketing Head

Describe what your company does in a single sentence.

Provides residential and in-home care solutions, focusing on patient wellbeing and family support across multiple locations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Improve patient and family communication touchpoints
• Streamline digital experience across website and enquiries
• Increase engagement and satisfaction across channels

SOLUTION

How did you find BFJ Digital?

• Online Search
• Referral

Why did you select BFJ Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital supported us in improving our overall customer experience across digital touchpoints. This included reviewing our website journey, enquiry process, and communication flow. They identified gaps in how users interacted with our site and implemented improvements to navigation, content clarity, and enquiry forms. They also advised on messaging to make information easier for families to understand, especially during the decision-making process. The work was ongoing, with continuous refinements based on user behaviour and feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an increase in enquiry completions and longer time spent on key pages. Internally, our team also noticed fewer incomplete enquiries and clearer communication from prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Structured but flexible. Regular updates, quick responses, and clear direction on next steps.

What was your primary form of communication with BFJ Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to simplify complex service information into something easier for users to understand is impressive.

Are there any areas for improvement or something BFJ Digital could have done differently?

Some changes required testing before seeing results, so early phases took a bit of time to stabilise.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a home services company. We supply and install water tanks for residential and commercial properties, helping customers manage water storage efficiently.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We engaged BFJ Digital to improve our social media presence, generate more local inquiries, and build stronger awareness of our water tank supply and installation services.

SOLUTION

What was the scope of their involvement?

BFJ Digital manages our social media, including content planning, regular posting, and campaign support. They also help with ad setup, basic reporting, and keeping everything consistent across our platforms so we can focus on day-to-day jobs.They manage our Facebook and Instagram accounts, focusing on a mix of project showcases, educational posts about water tank solutions, and targeted local campaigns to drive inquiries. They also run a few ad campaigns to promote seasonal demand and special offers.

What is the team composition?

We work with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them on Clutch. We chose them because of their high ratings and good value for cost.

What is the status of this engagement?

We started working with them in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After working with BFJ Digital, we've seen a steady lift in inquiries coming through social media, along with better engagement on our posts. Over time, it has also helped build more consistent visibility locally, which has made a noticeable difference in incoming jobs.We've seen inquiries from social media increase by roughly 30%–40% over a few months. Engagement on posts has also improved, with likes, comments, and messages noticeably picking up compared to what we were getting before.We've also noticed an increase in booked jobs that line up with the rise in inquiries. While it's hard to attribute every sale directly, there's been a clear uptick in confirmed work coming through social media leads.

How did BFJ Digital perform from a project management standpoint?

They've been easy to work with from a project management point of view. They keep things organized, communicate clearly, and deliver content and campaigns on time without us having to chase anything.We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stands out about BFJ Digital is how well they understand our industry. They don't just post generic content. Everything feels relevant to what we actually do, and they keep things simple and practical, which makes it easy for us to stay involved.

Are there any areas they could improve?

There's nothing major that stands out. At the start, it took a little time to get aligned on the tone and types of content, but once that was sorted, things ran smoothly and consistently.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of The Health Pack, a retail company. We sell a range of health and wellness products on Amazon, focusing on quality, consistency, and products that fit into everyday routines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed help improving the performance of our Amazon ads, reducing wasted spending, and creating a more structured strategy that would lead to more consistent sales across our health and wellness product range.

SOLUTION

What was the scope of their involvement?

BFJ Digital handled a full review and restructure of our Amazon advertising, including campaign setup, keyword targeting, and ongoing optimization. This covered refining existing campaigns, launching new ones, and improving how our products were positioned. They also provided regular reporting and insights, which helped us understand what was working and where budget adjustments were needed.

What is the team composition?

We worked with two teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them because their pricing fit our budget.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We worked together from January–March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started to see more consistent sales coming through our Amazon campaigns, along with better control over ad spending. Over time, there was a noticeable improvement in how efficiently the budget was being used, with less wasted spending on underperforming keywords. Campaigns felt more stable overall, and it was easier to identify what was driving results, which gave us more confidence in scaling certain products.We saw a steady improvement in our ROAS over the first couple of months, along with a reduction in wasted spending from poorly performing keywords. ACOS came down gradually, and overall spending started working harder for us. Sales became more consistent as well, rather than fluctuating as much as before. While it wasn’t a dramatic overnight change, the trend was clearly heading in the right direction.From memory, our ACOS dropped by roughly 15%–20% over the first couple of months, which made a noticeable difference in overall profitability. At the same time, ROAS improved by around 20%. Sales also became more consistent week to week, with fewer spikes and dips compared to before, which made it easier for us to plan inventory and budgets.

How did BFJ Digital perform from a project management standpoint?

Project management was pretty straightforward and easy to follow. Communication was consistent, and we always knew what stage things were at. They delivered tasks on time for the most part and kept things moving without needing much follow-up from our side.Our primary form of communication was virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stood out most was how practical and focused BFJ Digital was. They didn’t overcomplicate things or rely on generic strategies; instead, they worked through what was actually relevant to our products and category.  They also took the time to explain their approach in a way that made sense, which helped us feel more confident in the decisions being made around our campaigns.

Are there any areas they could improve?

At times, it would have been helpful to have a bit more frequent updates during the earlier stages, just to stay closer to how things were progressing. That said, once everything was up and running, communication felt more consistent and clear.