BFJ Digital

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an accounting firm providing professional tax, bookkeeping, and advisory services to local businesses and individuals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We needed help attracting more relevant inquiries and increasing our visibility online, particularly for people in Townsville searching for accounting services. Our main goal was to generate consistent, qualified leads while ensuring our marketing spend was used effectively.

SOLUTION

What was the scope of their involvement?

BFJ Digital handled the full search engine marketing (SEM) scope for us, including keyword research, campaign strategy, ad creation, and ongoing optimization. They also managed performance tracking and reporting, which helped us understand how the campaigns were performing and where improvements were being made

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. We chose them because they were close to our geographic location, and their pricing fit our budget.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from September–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a steady increase in relevant inquiries and better quality leads coming through. The campaigns became more efficient over time, with clearer insights into what was working, which gave us confidence that the marketing was supporting our business goals. Over the course of the campaign, we saw a 25%–30% increase in inquiries, with a noticeable improvement in lead quality. More of the inquiries were relevant to our services, which made a real difference for our team.We tracked metrics like cost per lead and conversion rates throughout the campaign. Over time, cost per lead became more efficient, and conversion rates improved as the campaigns were refined, which showed the advertising was becoming more effective.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was organized and easy to work with. Timelines were clearly set from the beginning, and deliverables were completed on time. We mainly communicated through virtual meetings.

What did you find most impressive about them?

BFJ Digital understood our business and local market well. They explained things clearly, focused on practical outcomes, and made the process feel collaborative rather than overly technical.

Are there any areas they could improve?

No, there weren’t any major issues. They were always responsive and addressed any questions promptly.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a Melbourne-based carpentry and construction company delivering high-quality residential and commercial projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BFJ Digital?

We hired BFJ Digital to increase brand awareness and strengthen our online presence in the Melbourne market. Our main objectives were to clearly communicate the quality of our carpentry and construction work, reach the right local audience, improve visibility across digital channels, and position our brand as a trusted, professional construction partner.

SOLUTION

What was the scope of their involvement?

BFJ Digital managed the brand awareness scope for us, starting with a brand audit and audience insights to define clear positioning. Their work included brand messaging, content direction, SEO foundations, social media support, and targeted digital campaigns, along with performance tracking and reporting to measure reach and engagement.BFJ Digital worked across our Google search and display advertising and social media platforms, including Instagram, Facebook, and LinkedIn. These channels were used together to improve visibility, engagement, and reach within the local Melbourne market.

What is the team composition?

We worked with 2–5 teammates from BFJ Digital.

How did you come to work with BFJ Digital?

We found them through an online search. BFJ Digital’s pricing fit our budget.

What is the status of this engagement?

We worked together from November–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a clear increase in brand visibility and online engagement, including higher website traffic, stronger social media reach, and improved local search presence. These outcomes translated into greater brand recognition in the Melbourne market and an increase in qualified inquiries over time.During and after the campaign, we recorded approximately a 45% uplift in social media reach and a 20%–25% increase in qualified inquiries. These metrics clearly demonstrated stronger brand awareness and improved engagement with our target Melbourne audience.Over the course of the campaign, we saw improved visibility for key service-related search terms, which contributed to stronger local search presence and more relevant inquiries. During the campaign, we saw key service-related keywords move up by approximately 5–10 positions in local Melbourne search results. This improvement helped increase our visibility for carpentry and construction searches and strengthened our local search presence overall.

How did BFJ Digital perform from a project management standpoint?

BFJ Digital’s project management was organized and professional throughout the engagement. Timelines were clearly communicated, milestones were met as planned, and deliverables were completed on time. Their proactive communication made the process smooth and easy to manage.

What did you find most impressive about them?

What stood out most was BFJ Digital’s strategic approach and their understanding of how to position a trade-based business in a competitive market. They took the time to understand our industry, communicated clearly, and delivered practical solutions that aligned with our goals rather than generic marketing tactics.

Are there any areas they could improve?

Overall, the experience was very positive, and there were no major issues during the project. If anything, slightly more frequent check-ins during the early stages could have been helpful, but BFJ Digital remained responsive and addressed any questions promptly when they arose.

BACKGROUND

Please describe your company and position.

I am the General Manager

Describe what your company does in a single sentence.

We’re a property management company that oversees residential properties, handling leasing, maintenance coordination, and tenant relationships for property owners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Implement and customise HubSpot to better manage property enquiries, tenant communications, and internal workflows
• Give our team a clear CRM system with automation and reporting so we could improve follow-ups and overall efficiency

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• Close to my geographic location
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital worked with us to set up and customise HubSpot for our property management business. This included CRM configuration, pipeline setup, automation workflows, data migration, and integration with our existing systems. Key deliverables also included staff onboarding and training so our team could confidently use HubSpot day to day

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementation, our enquiries and contacts were far better organised, with clearer tracking and follow-ups. Response times improved, workflows became more efficient, and our team has better visibility and reporting across leasing and tenant communications

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was clear and well structured throughout. BFJ set expectations early, delivered key milestones on time, and kept communication consistent. They were responsive to questions and quick to adjust workflows or settings when our needs changed

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most is their deep understanding of HubSpot and how to apply it practically to our industry, rather than offering a generic setup. They focused on making the system genuinely useful for our daily operations

Are there any areas for improvement or something BFJ Digital could have done differently?

One area for improvement would be providing a bit more follow-up training once the system had been live for a while, as some features only made sense after we were using HubSpot day to day

BACKGROUND

Please describe your company and position.

I am the Marketing Manager

Describe what your company does in a single sentence.

We’re a Brisbane-based printing company delivering high-quality, fast-turnaround print solutions for businesses, events, and brands across the region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Lift our social media presence and reach more local businesses online
• Improve the performance of our paid ads and get more quality enquiries
• Build a clearer, data-driven strategy for our ongoing social campaigns

SOLUTION

How did you find BFJ Digital?

Referral

Why did you select BFJ Digital over others?

Referred to me

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital developed and managed our Facebook and Instagram advertising, including audience research, ad creative setup, campaign optimisation, and ongoing reporting. They handled all targeting, A/B testing, and performance tracking to help us reach more local businesses and boost enquiries

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw stronger engagement across our social channels, more consistent ad performance, and a noticeable lift in quality enquiries from local businesses. Our Facebook and Instagram campaigns delivered clearer reporting and steady month-on-month improvements

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was solid. They delivered everything on time, kept us updated, and were quick to respond whenever we needed changes or had questions. The whole process felt organised and easy to work through

What was your primary form of communication with BFJ Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

The most impressive part was how well they understood our business and turned that into clear, effective social campaigns. Their mix of data-driven insights and practical advice has made them stand out.

Are there any areas for improvement or something BFJ Digital could have done differently?

The only thing we’d have liked was a bit more upfront guidance on ideal budget ranges as the campaigns scaled. Otherwise, the experience was smooth

BACKGROUND

Please describe your company and position.

I am the Owner of a holiday rental business.

Describe what your company does in a single sentence.

Our company manages cosy coastal getaways across the Gold Coast for families, couples and weekend adventurers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• We wanted to refresh our brand and create a stronger identity that would make our Gold Coast holiday rentals stand out online.
• We also aimed to improve how our brand looked across our website and social pages to attract more bookings and build trust with travellers.

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• Pricing fit our budget
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital helped us with a full brand refresh for our Gold Coast holiday rental business. The project started with a discovery session to understand our audience and what makes our stays unique. From there, they developed a complete brand identity, including a new logo, colour palette, tone of voice, and visual style.

They also created brand guidelines so everything from our website to our social media posts would look and feel consistent. The final deliverables included a full branding pack with design files, messaging templates, and an easy-to-follow brand book we can use moving forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the rebrand, we’ve noticed a clear boost in engagement and recognition. Our website traffic increased, and guests have mentioned finding us more easily online. Bookings through our direct site went up, and our social posts started getting more interaction and saves. Overall, the new branding made our business look more professional and helped us stand out in a crowded Gold Coast holiday rental market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was really solid from start to finish. They set clear timelines, kept us updated at every stage, and were always quick to reply when we had questions or needed changes. Everything was delivered on time, and they were flexible when we needed a few small tweaks. The whole process felt organized and stress-free, which made working with them really easy.

What was your primary form of communication with BFJ Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most was how genuinely they cared about getting our brand right. The BFJ Digital team didn’t just focus on design, they made sure the brand captured our story and what makes our holiday rentals special. Their mix of creativity, strategy, and down-to-earth communication made the whole experience feel personal and professional at the same time.

Are there any areas for improvement or something BFJ Digital could have done differently?

Honestly, there’s not much to fault, but if I had to suggest something, it’d be around providing a bit more visual direction early in the process. Sometimes it took a few rounds to get the design style locked in, but once we aligned, everything came together perfectly. Maybe a few extra early-stage moodboards or examples could make that part even smoother next time.

BACKGROUND

Please describe your company and position.

I am the Marketing Assistant of Whiskey & Wine Bar

Describe what your company does in a single sentence.

We’re a local wine bar and restaurant offering a relaxed atmosphere, great food, and a carefully curated wine list that brings people together for memorable dining experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• We wanted to streamline our marketing and customer communication through HubSpot to better connect with our guests and regulars.
• We aimed to automate our email campaigns and event promotions so we could spend more time focusing on the dining experience, not the admin.

SOLUTION

How did you find BFJ Digital?

Referral

Why did you select BFJ Digital over others?

• Close to my geographic location
• Referred to me

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BFJ Digital helped us set up and personalise HubSpot’s Marketing Hub so we could manage our guest communication more effectively. They took the time to understand how our restaurant connects with people, from bookings and events to newsletters and special promotions, and then built the system around those needs. Their team handled everything from setting up contact lists and email templates to creating automated campaigns that share updates about our events and wine selections.

They also built simple dashboards that let us see how our emails and promotions are performing, which has made it much easier to understand what our guests enjoy most. On top of that, they provided hands-on training so our team felt confident using HubSpot day to day.

The main deliverables included a customised Marketing Hub setup, automated guest communication, branded email templates, clear reporting tools, and friendly support whenever we needed help.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with BFJ Digital, we’ve seen a real improvement in how we communicate with our guests. Our email engagement has gone up, and we’re getting more responses to our event and booking campaigns. The automated workflows have saved us a lot of time, especially when promoting wine tastings and special dinners. We’ve also noticed more consistent bookings and better attendance at events because our messages reach the right people at the right time. The new reporting tools make it easy to track results, so we can see exactly what’s working and make smarter marketing decisions moving forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital were organised, professional, and easy to work with from start to finish. They kept us updated at every stage, explaining what was happening and what they needed from us in simple terms. Everything was delivered on time, and they were flexible when we needed small changes along the way. Whenever we had questions, they responded quickly and always offered clear, practical solutions. It felt like they genuinely cared about helping our restaurant get the most out of HubSpot, not just completing the project.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about BFJ Digital was their personal approach. They really took the time to understand our restaurant, our guests, and how we wanted to connect with them. The team combined strong technical skills with a genuine interest in helping us grow. They made HubSpot feel easy to use and showed us how to get real value from it. We also appreciated their creativity and the way they offered suggestions that improved our marketing in ways we hadn’t considered. It felt like working with a partner who truly cared about our success.

Are there any areas for improvement or something BFJ Digital could have done differently?

Our overall experience with BFJ Digital was fantastic. If there’s one thing they could improve, it might be offering a bit more flexibility with design options within the HubSpot templates to better match our brand’s look and feel. Everything else, from communication to delivery, was handled beautifully. The team were approachable, knowledgeable, and genuinely invested in helping our restaurant succeed.

BACKGROUND

Please describe your company and position.

I am the General Manager of v2food

Describe what your company does in a single sentence.

Food and Beverage Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• To help our customers find, interact with, and buy v2food goods more easily, we enlisted BFJ Digital to develop digital solutions.

SOLUTION

How did you find BFJ Digital?

• Online Search
• Clutch Site

Why did you select BFJ Digital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A restaurant and shop locator, a customer loyalty portal, and a recipe and meal discovery web app were all created by BFJ Digital.  These technologies were created to help customers discover and enjoy v2food items more easily, enhance customer involvement, and support our marketing initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website traffic and user interaction increased significantly, and more people used the store finder and recipe app.  Increased repeat business and improved client retention were further benefits of the loyalty portal.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had open and well-organized project management.  They delivered all milestones on schedule, kept us informed at every stage, and were accommodating to our demands and feedback.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were great to work with, very approachable, and have made a noticeable difference in our online presence. I highly recommend them to anyone looking for a reliable website developers and digital marketing agency.

Are there any areas for improvement or something BFJ Digital could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of a food and beverage company.

Describe what your company does in a single sentence.

Food and Beverage Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• We needed a polished website that describes our story, highlights our food, and makes it simple for customers to find our locations.

SOLUTION

How did you find BFJ Digital?

• Online Search
• Clutch Site

Why did you select BFJ Digital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They created a website that is entirely responsive and has sections for our location, brand story, and menu.  The website has an SEO-optimized design, supports multiple languages, and loads quickly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved search prominence, increased web traffic, and easier menu and location exploration for customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They kept us informed at every stage and were well-organized.  They promptly addressed any modifications we asked for, and everything was delivered on schedule.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team at BFJ Digital is great to work with, approachable, and has made a difference in our online presence. I highly recommend them to anyone looking for a reliable wenbsite developers and digital marketing agency.

Are there any areas for improvement or something BFJ Digital could have done differently?

Nothing Yet

BACKGROUND

Please describe your company and position.

I am the Administrator of a sustainable building materials manufacturer.

Describe what your company does in a single sentence.

Sustainable composite decking, screening, and boards manufacturer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Grow our online visibility by ranking higher on search engines for key terms related to our services.
• Convert website visitors into qualified leads and sales.

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

High ratings

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The BFJ team took adeep dive into our brand, audience, and industry to develop a content strategy. They then produced of various content forms, including blog posts, case studies, and web pages, all optimiwed for SEO to improve our search rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen a noticeable and consistent increase in organic traffic to our website, meaning that our new content is successfully ranking higher on search engines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on time with their deliveries.

What was your primary form of communication with BFJ Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their creativity in coming up with endless ideas for our content that are both innovative and practical impresses us.

Are there any areas for improvement or something BFJ Digital could have done differently?

Our team is fully satisfied with their work so far.

BACKGROUND

Please describe your company and position.

I am the Owner of a printer and copier repair firm.

Describe what your company does in a single sentence.

We provide fast and reliable printer and copier repairs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Google Ads Campaigns

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

High ratings

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From May to September, BFJ Digital managed our Google Ads (PPC/SEM) campaigns, handling keyword targeting, ad copy, budget optimisation, and performance reporting to help us generate more qualified leads for our printer and copier repair services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a steady increase in enquiries from our Google Ads, with more calls and form submissions coming through specifically for printer and copier repairs. The ads were targeted effectively, and we could clearly track improvements in both click-through and conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project well, kept everything on schedule, and were quick to respond whenever we needed support or changes to our campaigns.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was how well they understood our niche business and translated that into effective ad campaigns. Their ability to adjust quickly and focus on delivering quality leads made a real difference.

Are there any areas for improvement or something BFJ Digital could have done differently?

We were very happy with the service, the only thing that might have helped even more would be a little extra detail in the reporting.