BFJ Digital

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a law firm.

Describe what your company does in a single sentence.

We are a mid-sized law firm providing legal assistance to individuals and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Web Creation
• Web Design

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included custom site design to reflect our firm’s branding, development of key practice area and service pages, integration of contact and enquiry forms, mobile responsiveness, and setup for SEO optimisation. They also provided guidance on content structure and user experience to ensure the site is easy to navigate for our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen measurable improvements in website traffic, client enquiries submitted through the site, and engagement with our online content. The site now ranks better in search results and presents a more professional image of our firm.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed with clear timelines and regular updates at each stage. BFJ Digital were quick to adapt if we needed adjustments. They always took the time to explain technical aspects in a way that made sense for us.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine the technical expertise with a genuine understanding of our industry.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall, we were very satisfied with the project. 

BACKGROUND

Please describe your company and position.

I am the Principle Architect of Architectural Firm

Describe what your company does in a single sentence.

A mid-size architectural firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Ensure data accuracy and integrity
• Improve reporting and actionable insights with specific KPIs
• Optimise the customers' journey

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

High ratings

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we brought BFJ Digital on board, our analytics were a mess. We knew we needed to get our data straight, especially with the move to GA4. They handled a complete GA4 auditing and implementation to make sure our project inquiries and client portal usage were being tracked accurately. The key deliverables were a fully implemented data layer with Google Tag Manager, which gave us a comprehensive view of all user actions. They also created fully customisable reports and dashboards for us in Looker Studio, simplifying our reporting process so we could easily see what was working. They also conducted a detailed conversion path analysis to help us better understand how potential clients were finding and engaging with us online. This has given us the insights we need to make smarter decisions about our marketing and refine our client journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The fully implemented data layer with Google Tag Manager and customisable reports simplified our process, allowing us to make 25% more informed marketing decisions.
• The conversion path analysis provided a 15% better understanding of client engagement, which helped optimise our client journey and improve our lead-to-client conversion rate by 10%.
• BFJ Digital's GA4 audit and implementation completely fixed our analytics data tracking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently delivered items on time, and their team was proactive and highly responsive to all of our needs. Instead of simply following a checklist, they acted as a true partner, making valuable suggestions that improved the project and demonstrated a deep commitment to our success.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

How adaptable they were. They really got our business and didn't just provide some generic marketing solution. They took the time to understand that a "conversion" wasn't just a sale for us, it was a project inquiry or someone using our client portal. They tailored every single GA4 deliverable to our unique architectural context, and that's something you just don't get with a one-size-fits-all company.

Are there any areas for improvement or something BFJ Digital could have done differently?

Working with BFJ Digital was honestly a completely pleasant experience from start to finish. They made a daunting project feel manageable and their team was so easy to collaborate with.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a printer repair and office equipment company.

Describe what your company does in a single sentence.

Multi-location printer repairs and office equipment service provider for businesses and education clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Increase qualified leads
• Lift website conversion rate via faster pages
• Strengthen local trust signals

SOLUTION

How did you find BFJ Digital?

Recommended to us

Why did you select BFJ Digital over others?

Referred to me

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables:

• Google Ad campaigns and weekly optimisation.
• Optimise service/location pages, FAQs, manage Google Business Profiles and reviews.
• Remarketing, email/SMS flows, and abandoned-form follow-up.
• Lead scoring, routing, and feedback loop to improve lead quality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes (4 months):

Qualified enquiries: +24%
Cost per lead: −19%
Conversion rate (site): 1.3% → 2.0%
Rankings: 11 page-one keywords; 5 in top-3; map pack wins in key suburbs
Calls & forms: calls +20%, form submissions +23%
Attribution & speed: GA4 + call tracking live; LCP improved 4.3s → 2.3s

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered most items on or ahead of schedule; risks were flagged early with new ETAs. They have same-day replies and thoughtful recommendations aligned to goals.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Focused on qualified leads and revenue, not vanity metrics. Clear “do next” actions, no hand-holding needed.

Are there any areas for improvement or something BFJ Digital could have done differently?

Maybe proactive update alerts eg - short notes when Google rolls out changes, with expected impact and actions.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Trueman Digital

Describe what your company does in a single sentence.

Digital Marketing SEO.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Content Marketing
• More Site Traffic
• Keyword Growth

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Great culture fit

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Reviewing and improving our existing website content so it’s more engaging and search-friendly.
• Researching and targeting the right keywords so our content shows up for the people who are looking for us.
• Tracking performance and reporting back so we can see what’s working and adjust quickly.
• Ongoing content and campaign ideas to keep us moving forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Key pages are appearing higher for our target keywords.
• Visitors are spending more time on our site.
• A noticeable lift in the number of people contacting us after finding our content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital delivered on time, communicated clearly, and responded quickly to our needs.

What was your primary form of communication with BFJ Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Collaborative approach. They explained their thinking in plain language and came up with creative ways to get results.

Are there any areas for improvement or something BFJ Digital could have done differently?

BFJ Digital delivered well on the agreed scope.

BACKGROUND

Please describe your company and position.

I am the E-Commerce and Customer Relations Manager of Skincare Online Business

Describe what your company does in a single sentence.

We specialise in distributing therapeutic and natural skincare products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Consolidated customer data as a single source truth system.
• Improved efficiency by 20% through reduced manual effort.
• Enhanced customer service by faster personalised product recommendation.s

SOLUTION

How did you find BFJ Digital?

Online Search

Why did you select BFJ Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The CRM development pitch by BFJ Digital was chosen for its collaborative approach and expertise in bespoke solutions. The comprehensive scope of work included a full HubSpot onboarding plan and data migration, marketing and sales strategy development, and the creation of a nurture funnel. They also provided reporting upgrades, an audit and optimisation, and custom integrations using the HubSpot API to seamlessly connect with the e-commerce platform. The project was a significant success, providing a single source of truth for customer data, shortening the sales cycle by 20%, and enabling personalised product recommendations. We were highly impressed with the team's project management, clear communication, and proactive suggestions, which ultimately led to a product that exceeded all expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The implementation of the new HubSpot CRM was smooth and efficient, which was notable because the business's website was a custom build.
• The project provided a single source of truth for customer data, which significantly reduced manual effort and improved team efficiency.
• The new CRM enables the customer service team to provide better, more customised product recommendations.
• The marketing strategy development was effective, resulting in improved customer engagement and lead quality by 15%.
• Custom dashboard reports were created to give clear insights into sales and marketing performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They had excellent project management with regular updates and clear communication.
• They were proactive and went beyond the initial request. Instead of just building what was asked, they made valuable suggestions that improved the functionality and user-friendliness of the system.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their entire approach to the project. Their work culture felt truly collaborative and proactive. The team didn't simply fulfill a list of requests, they acted as a genuine partner, consistently offering valuable suggestions that improved the functionality and user-friendliness of the CRM. Their clear communication and excellent project management were a testament to their dedication. It was clear they were deeply invested in our success and willing to go the extra mile.

Are there any areas for improvement or something BFJ Digital could have done differently?

Looking back, the experience was great in general. They were truly a fantastic partner to work with.

BACKGROUND

Please describe your company and position.

I am the Psychologist

Describe what your company does in a single sentence.

Psychological services to help individuals improve their mental health and overall quality of life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Website Creation

SOLUTION

How did you find BFJ Digital?

Recommended to us

Why did you select BFJ Digital over others?

• High ratings
• Good value for cost

How many teammates from BFJ Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked BFJ Digital to build a simple but professional website that clearly explains our services and is easy to use. This included mobile optimisation, and a clear design with our branding. Along with a contact form and basic site features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website is much easier for clients to use. We also saw improvements in our search rankings and started getting more enquiries through the contact form. It looks very professional as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They kept things on track. Clear communication and were quick to reply whenever we had questions or wanted any adjustments to the site.

What was your primary form of communication with BFJ Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Really switched on. Simplified the process for us, and clearly listened to what we needed.

Are there any areas for improvement or something BFJ Digital could have done differently?

We were really happy with the outcome overall.

BACKGROUND

Please describe your company and position.

I am the Marketing & Growth Manager

Describe what your company does in a single sentence.

We’re a national dental group providing high-quality, patient-focused care across multiple locations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Attract new patients.
• Increase our online visibility across all clinic locations.
• Build a consistent digital presence to support rapid expansion.

SOLUTION

How did you find BFJ Digital?

• Online Search
• Referral

Why did you select BFJ Digital over others?

• High ratings
• Referred to me

How many teammates from BFJ Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a rapidly growing dental group expanding from a single clinic to nearly 40 nationwide, we engaged BFJ Digital to build and execute a full-funnel digital marketing strategy that could scale with us. The objective was to increase patient acquisition, strengthen our online presence, and maintain brand consistency across all locations without inflating our marketing spend.

• Developed a multi-location digital strategy tailored to our business growth stages.
• 40+ optimised local landing pages.
• High-performing Google Ads and Meta Ads campaigns.
• Fully integrated email and SMS automation flows.
• Ensured all pages followed best practices for SEO and conversion rate optimisation.
• Monthly analytics reports with actionable insights.

This holistic approach ensured our digital presence could grow with our physical footprint without sacrificing quality, consistency, or ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership with BFJ Digital delivered outstanding results across all key areas. Organic website traffic more than doubled, with most of our 40+ clinic locations now ranking on Google for high-intent local search terms. Seasonal promotions saw conversion rates as high as 18%, while our email and SMS marketing campaigns maintained open rates above 40% and click-through rates over 10%, significantly improving patient engagement and reducing no-shows. Website performance also improved dramatically, with bounce rates dropping by 30% and mobile page speed scores climbing into the 90s.

Importantly, all of this was achieved while keeping our marketing budget steady, demonstrating BFJ Digital’s ability to scale our digital presence efficiently and deliver measurable ROI as our business expanded.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital’s project management was highly effective and reliable throughout the engagement. They consistently delivered key items on or ahead of schedule. Communication was clear and proactive, with fast turnaround times that often saw tasks actioned within hours of being requested.

They were flexible and responsive to our evolving needs as we expanded, regularly adjusting strategy and deliverables to align with our growth. Their team felt like an extension of ours, always available, solution-focused, and genuinely invested in our success.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about BFJ Digital was their combination of expertise, responsiveness, and down-to-earth communication style. Many agencies feel transactional or overly polished, BFJ felt like a true partner who was genuinely invested in our growth and success.

Their ability to scale our digital strategy alongside our rapidly expanding footprint was remarkable. They consistently delivered strong results, practical solutions, and made the entire process feel seamless. It’s rare to find an agency that’s both highly skilled and so easy to work with.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall, our experience with BFJ Digital has been overwhelmingly positive.

Having more forward-looking updates would add even more value to an already strong partnership. That said, this is a minor point in an otherwise exceptional collaboration.